TWO-BRAIN BUSINESS™ MEDIA KIT TWOBRAINBUSINESS.COM TWO-BRAIN BUSINESS
OUR MISSION TWO-BRAIN’S MISSION IS TO MAKE 1 MILLION FITNESS ENTREPRENEURS WEALTHY.
Two-Brain Business is honored to serve a global network of fitness entrepreneurs who are helping their clients achieve health and happiness.
Those who risk everything to help others become healthy are the most deserving people on Earth. If more gym owners become wealthy, more lives will be saved through fitness and nutrition, and the world will change for the better. We’re committed to providing these entrepreneurs with tested, data-backed strategies that will help them create strong, stable, profitable businesses. —CHRIS COOPER
OUR FOUNDER
CHRIS COOPER BELIEVES HARD-WORKING BUSINESS OWNERS ARE THE HEART AND SOUL OF THE ECONOMY, AND HE’S DEDICATED HIS LIFE TO SUPPORTING THEM THROUGH MENTORSHIP.
HIS GOAL: HELP 1 MILLION ENTREPRENEURS FIND SUCCESS.
After starting Two-Brain Business on Feb. 13, 2016, Chris grew the company into the largest gym mentorship practice in the world. The businesses Two-Brain clients own consistently grow faster and outperform their peers by a wide margin because of one-on-one guidance delivered by Certified Two-Brain Mentors.
MEDIA KIT 2 PRODUCTS TWO-BRAIN BUSINESS
RAMPUP: THE FIRST STAGE OF MENTORSHIP
In the RampUp Stage, clients work one on one with a Certified Two-Brain Mentor to build or repair the foundation of their business. Clients move through a carefully designed course based on best practices and data from the top gyms in the world. They also have access to the Two-Brain Roadmap, a unique app that guides them to make step-by-step improvements to key areas of their business.
RampUp clients are building new businesses or shoring up existing ventures, and they’re eager to learn how they can take their businesses to the next level.
GROWTH STAGE: BUILDING MOMENTUM
In the Growth Stage, Two-Brain clients work with a mentor to move through the Roadmap. They improve their operations and staff, serve their clients better, generate more revenue and profit, and build an audience through organic and paid marketing techniques. In Growth, clients also rely on peer support in a Facebook group featuring high-level strategic discussion among the top microgym owners in the world.
Gym owners in the Growth Stage are poised for great things and are very interested in products and services that will help them scale up fast.
MEDIA KIT 4 TWO-BRAIN BUSINESS
TINKER PHASE: SCALING UP
Clients who join our Tinker program are dreaming big. They’ve launched one very successful gym business, and now they’re working to expand. Some will open additional gyms, while others will diversify into other industries. These aren’t just great gym owners—Tinkers are visionary entrepreneurs who want to build cash-flow assets, achieve lifestyle goals and leave legacies. They work with a mentor but also meet up regularly in person or online for seminars and discussions that create amazing synergy.
Gym owners in Tinker Stage are all about expansion. They want products and services that solve big problems and offer great return on investment.
MEDIA KIT 5 AUDIENCE TWO-BRAIN BUSINESS
WORLDWIDE CLIENTS - 700+ 26% Clients outside North America 74% Clients in 26% Female North America 74% Male
TWO-BRAIN: KEY MEDIA STATS
Two-Brain Business has built a huge and attentive audience of gym owners and clients through a carefully crafted media strategy that balances high- quality regular output with landmark projects such as definitive blogs and huge, comprehensive ebooks.
Chris Cooper’s knowledge and output are unmatched in the industry, and when Chris talks, people listen.
MEDIA KIT 7 TWO-BRAIN BUSINESS
FREE TOOLS FOR GYM OWNERS
Our huge, industry-leading collection of free ebooks, calculators and courses is worth hundreds of thousands of dollars: Click here.
TWOBRAINBUSINESS.COM
Weekly output: 5 daily directives 3-5 blogs from Chris Cooper and others 2-3 podcasts 1 webinar or seminar
Weekly traffic: Approximately 20,000 page views
MAILING LIST
AVERAGE WEEKLY EMAIL OPEN RATE OVER 6 WEEKS: 22.7%
Fitness industry average: 13.03% (Source)
st Reach Mailing Li
MEDIA KIT 8 TWO-BRAIN BUSINESS
:
TWO-BRAIN RADIO
01. TOTAL DOWNLOADS: 1.2 MILLION 02. MONTHLY DOWNLOADS: 50,000-60,000 03. AVERAGE DOWNLOADS PER EPISODE: 1,800
MEDIA KIT 9 TWO-BRAIN BUSINESS
Two-Brain and Chris Cooper are incredibly active on social media, with growing audiences across all platforms.
SOCIAL MEDIA
KEY SOCIAL STATS:
Facebook: 5,900 followers, Instagram: 10,500 followers YouTube: 816 subscribers Gym Owners United Facebook Group: 3600 members
Key social demographics: 25-54 years old
MEDIA KIT 10 OPPORTUNITIES TWO-BRAIN BUSINESS
TWO-BRAIN RADIO
Our podcast features industry leaders, business experts, certified Two-Brain mentors and top gym owners from around the world. Each Two-Brain Radio episode is filled with great stories and actionable advice gym owners can use to grow their businesses— it’s conversation with substance.
DISTRIBUTION NETWORK
Platforms:
Promotion:
Podcasts are promoted heavily on all social media platforms and in our daily and weekly newsletters to over 20,000 subscribers. Guests are supplied with promotional assets they can use in their networks.
MEDIA KIT 12 TWO-BRAIN BUSINESS
CHRIS COOPER
Chris Cooper isn’t just a business expert. He’s an engaging conversationalist who specializes in helping guests showcase their expertise and wisdom. Chris offers perspective only he can provide as the world’s leading gym business mentor, and he isn’t afraid to ask the hard questions. Chris’s podcasts sometimes include industry leaders such as Mike Michalowicz (“The Pumpkin Plan”) and Dave Tate (EliteFTS), and in other shows Chris speaks from the heart with insight-filled monologues that direct gym owners to take immediate action.
TWO-BRAIN RADIO HOSTS
MIKE WARKENTIN TIFFY THOMPSON
Over a 22-year career in media, Mike Warkentin has After earning her BFA in Visual Art from York University, interviewed hundreds of people—from Grammy Award- Tiffy Thompson went on to study Journalism at Ryerson before winning artists such as Metallica to CrossFit Games completing a diploma in Graphic Design. A former Senior champions Mat Fraser and Tia-Clair Toomey to Olympic Editor at the Toronto-based lifestyle blog She Does The City, gold medalists, gym owners, entrepreneurs, politicians her work has been featured in VICE, The Globe and Mail, and police officers at crime scenes. He’s a career journalist National Post, Toronto Life, The Grid, Toronto Standard, with a sense of humour and a knack for conversation. On Today’s Parent, SooToday, and She Does the City. Tiffy loves Mike’s episodes, you’ll get in-depth examination of key talking to gym owners in order to uncover what they’ve business topics, with an emphasis on marketing, sales, learned that can help others. content creation and success stories from the Two-Brain community. MEDIA KIT 13 TWO-BRAIN BUSINESS
PREVIOUS GUESTS TWO-BRAIN RADIO ATTRACTS TOP GUESTS FROM BOTH THE FITNESS AND BUSINESS COMMUNITIES. HERE ARE SOME OF THE LEADERS WHO HAVE APPEARED ON THE SHOW:
Mike Michalowicz (“The Pumpkin Plan”) Bob Burg (“The Go-Giver”) Allison Schrager (“An Economist Walks Into a Brothel”) Michael Bernoff (“Average Sucks”) Greg Glassman Jason Khalipa Patrick Vellner Josh Bridges Chris Spealler Tommy Hackenbruck ALLSION SCHRAGER Dr. Julie Foucher-Urcuyo Justin LoFranco (Morning Chalk Up) Clay Ferrer (Rigquipment Finance) John Briggs (Incite Tax) Matt Albrizio (Forever Fierce) Vaughn Vernon (Aguard) Jason Rule (Driven Nutrition) Mike Doehla (Stronger U) Charu Sharma (Next Play) Trevor Mauch (Carrot.com) Dan Martell Dave Tate (EliteFTS) Jim Wendler Lon Kilgore MIKE MICHALOWICZ Rory McKernan Justin Bergh Annie Sakamoto Adrian Bozman Heber Cannon and Marston Sawyers (“The Fittest”)
MEDIA KIT 14 TWO-BRAIN BUSINESS
TWO-BRAIN SPONSORSHIP
PRICING: $5,000 USD PAID IN FULL -OR- $2,000 INITIAL INVESTMENT, THEN $335 PER MONTH FOR 12 MONTHS (USD)
TWO-BRAIN SUMMIT
The Two-Brain Summit is the annual gathering of the top gym owners in the world—in person as allowed or online when COVID-19 restrictions are in place. The Summit is all about helping gym owners take action to improve their businesses, and it’s a Clients in prime opportunity to connect with forward-thinking fitness entrepreneurs.
In 2021, sponsors can interact with potential clients at smaller local in-person viewing events or through “sponsor tables” at a virtual conference hosted 100 percent online to allow participation by attendees around the world.
Our 2020 online speaker lineup was spectacular: Seth Godin, Cameron Herold, Chris Voss, Jennifer Broxterman, Chris Cooper.
MEDIA KIT 15 TWO-BRAIN BUSINESS
SUMMIT SPONSOR FEATURES
• Logo on Summit sales page • Logo on Summit main screen. • Video call to action after prospect clicks logo on main screen. • Shout-out from announcer before speaker presentation. • Table at Summit. • Placement of informational video in the Summit recordings supplied to attendees. • Email list of all attendees. • Option to attend in-person Summit event with one guest.
REGIONAL EVENTS
These new additions to the Two-Brain calendar bring current clients and prospective clients together to learn, take immediate action and create plans for the coming months.
REGIONAL EVENT SPONSOR FEATURES 1. OPTION TO HOST REGIONAL EVENT (MUST ATTEND SUMMIT AND BOTH REGIONAL EVENTS). 2. OPTION TO ATTEND TWO REGIONAL EVENTS. 3. EMAIL LIST OF REGIONAL EVENT ATTENDEES FOR THE LOCATION YOU ATTEND AS A SPONSOR
MEDIA KIT 16 “STATE OF THETWO-BRAIN INDUSTRY” BUSINESS EBOOK
Two-Brain has the largest data set in the microgym industry, and we’re collaborating with clients and sponsors to produce a definitive, info-packed annual publication. The “State of the Industry” guide features survey responses from hundreds of gym owners, key data supplied by our sponsors, stats from the revolutionary Two-Brain Dashboard, and analysis and insight from Chris Cooper. The publication is first sent to all survey respondents by email, then supplied to the public. This highly regarded publication is viewed thousands of times by entrepreneurs who are looking to grow their businesses and learn more about the industry.
STATE OF THE INDUSTRY SPONSOR FEATURES 1. BUSINESS PROFILE AND LOGO IN THE GUIDE.
2. HIGH-VISIBILITY OPPORTUNITY TO CONTRIBUTE HARD DATA WITH CREDIT.
MEDIA KIT 17 TWO-BRAIN BUSINESS
GYM OWNERS UNITED
In response to the COVID Crisis, Two-Brain started the Gym Owners United Facebook group for fitness entrepreneurs. This is the only public Facebook group where Chris Cooper interacts and posts daily briefs.
Group applicants are screened and the discussion is moderated.
GYM OWNERS UNITED SPONSOR FEATURES
1. Access to the Gym Owners United Facebook group with 3,600 members. Spnsors have the opportunity to build an audience and make connections by providing helpful advice, answers to questions and support to group members. (Must follow ground rules: No posting of ads, no self-promotion and no outbound links.)
TWO-BRAIN RADIO PODCAST
TWICE WEEKLY, LISTENERS HEAR FROM THE BEST MINDS IN BUSINESS. Two-Brain Radio Sponsor Features 1. 12 months of sponsorship. 2. Guarantee of four ad plays per quarter, with professionally written spots read by Chris Cooper and the other hosts.
MEDIA KIT 18 TWO-BRAIN BUSINESS
MENTORSHIP
MENTORSHIP SPONSOR FEATURES Attend two three-hour Authority Ladder workshops with Chris Cooper, in which he’ll teach you how to build your audience and your authority.
Customers pay attention before they pay money.
Learn how Chris used this principle to create a multi- million-dollar worldwide mentorship practice—and how you can use it to grow your business.
These valuable small-group sessions will include clear action steps for participants.
You’ll learn, then take steps to start becoming “the authority” in your niche. When prospective clients have a question, they’ll look to you for answers, and your business will thrive.
Bonus: Your staff can attend these sessions.
19 SPONSOR BENEFITSTWO-BRAIN BUSINESS SUMMARY
INVESTMENT $5,000 PAID IN FULL OR $2,000 INITIAL INVESTMENT, THEN 12 MONTHLY PAYMENTS OF $335.
TWO-BRAIN SUMMIT
• Logo on Summit sales page and main screen, with video call to action on click. • Shout-out from announcer before presentation. • Table at Summit and placement of video in the Summit recordings. • Email list of all attendees. • Option to attend in-person Summit event with one guest.
STATE OF THE INDUSTRY REGIONAL EVENTS
• Business profile and logo in the • Option to host Regional Event (must guide. attend Summit and both events). • High-visibility opportunity to • Option to attend two events. contribute hard data with credit. • Email list of attendees for the location you attend as a sponsor.
GYM OWNERS UNITED TWO-BRAIN RADIO
• Access to the 3,600-member Gym • 12 months of sponsorship Owners United Facebook group. (guaranteed four plays per quarter). •Live video interview in the group once per year.
MENTORSHIP
• Two three-hour Authority Ladder workshops with Chris Cooper. • Your staff can attend.
MEDIA KIT 20