Business Management and Strategy ISSN 2157-6068 2018, Vol. 9, No. 1 A Case Study About Accelerating Expansion of Restaurants Industry in Saudi Arabia Maroua M. Bouznif (Corresponding author) College of Business Administration, King Saud University, P.O. Box: 51049, Riyadh 11543, Saudi Arabia E-mail:
[email protected] Jawahir AlMudbel College of Business Administration, King Saud University, Riyadh, Saudi Arabia E-mail:
[email protected] Shadden Almarshed College of Business Administration, King Saud University, Riyadh, Saudi Arabia E-mail:
[email protected] Ibtissem Mohamed Ben Ajmi Institut des Hautes Etudes Commerciales (IHEC) - Cartage University. Tunis, Tunisia E-mail:
[email protected] Received: May 11, 2018 Accepted: May 25, 2018 Published: June 14, 2018 doi:10.5296/bms.v9i1.13283 URL: https://doi.org/10.5296/bms.v9i1.13283 Abstract Restaurants have recently witnessed a fast growth in Saudi Arabia. Though this growth considers being relatively recent, it is widely observed by everyone. This case study illustrates the progress of restaurants in Saudi Arabia, factors influencing restaurants www.macrothink.org/bms 173 Business Management and Strategy ISSN 2157-6068 2018, Vol. 9, No. 1 expansion, some strategic and tactical issues in managing restaurants, restaurants classification. Besides, it describes the key players’ restaurants, presents some new trends and challenges attached to their growth and finally where the restaurants are heading to. Keywords: Case study, Saudi Arabia, Restaurants, Cafe, Managing restaurants, Restaurant expansion www.macrothink.org/bms 174 Business Management and Strategy ISSN 2157-6068 2018, Vol. 9, No. 1 1. Introduction The culture of eating out at the restaurants in Saudi Arabia is still relatively new.