EA Announces Emmanuelle Vaugier to Star in (TM) Carbon; Popular Actress to Play Central Role in Storyline

REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 11, 2006-- (NASDAQ:ERTS) announced today that actress Emmanuelle Vaugier will star in Need for Speed™ Carbon this fall. Developed by EA Black Box in , , Need for Speed Carbon delivers the next generation of adrenaline-filled street racing and challenges players to face the ultimate test of driving skill on treacherous canyon roads.

An emerging young Hollywood talent, Vaugier has a recurring role on the CBS hit sitcom . She has also recently starred in the films Saw 2 and 40 Days and 40 Nights, and was selected to Maxim's annual top 100 females list in May. In Need for Speed Carbon, Emmanuelle stars as Nikki, the ex-girlfriend of the hero who has returned to town to face his mysterious past.

"Being able to work in a videogame for the first time and working with Carbon team at EA has been a great experience for me. This is a game that evolves the racing genre, and I'm thrilled to be a part of it", Vaugier said. "Playing the role of Nikki allows me to take a completely fresh approach to acting and push the boundaries of the creative process."

David Footman, who has worked on such Hollywood blockbuster films as The Day After Tomorrow, X-Men, X-Men 3, iRobot, and Fantastic Four, was the director for the green screen video shoot with Vaugier. The full motion video shoot in Need for Speed Carbon processes live actors to look computer generated while maintaining their performances and facial expressions.

Need for Speed Carbon will be available for 360™, PlayStation®3, and ™ as well as the PlayStation®2 computer entertainment system, Xbox® videogame system from Microsoft, GameCube™, Nintendo DS™, Game Boy® Advance, PSP® (PlayStation®Portable) system, PC, and mobile.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Need For Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Game Boy Advance, Nintendo GameCube, Nintendo DS logo and Wii are trademarks of Nintendo. PlayStation and PSP are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are properties of their respective owners.

CONTACT: Electronic Arts Amanda Hatton, 604-456-4386 [email protected] Robin Chandler, 650-628-3610 [email protected]

SOURCE: Electronic Arts