Museum Anthropology Review Mehandi in the Marketplace: Tradition, Training, and Innovation in the Henna Artistry of Contemporary Jaipur, India Jessica Evans Jain1 State of Tennessee 1c/o Museum Anthropology Review Department of Folklore and Ethnomusicology Indiana University Classroom Office Building Bloomington, IN 47405 United States
[email protected] This manuscript was accepted for publication on April 6, 2014. Abstract Henna has been an essential part of women’s traditional body art in many North Indian communi- ties. In recent decades, professional henna artists have expanded their businesses to offer “walk- in” service along the sidewalks of urban market areas in addition to private at-home bookings. This study examines the skills acquisition and execution of Jaipur market henna artists in order to understand how they satisfy a large customer base that demands convenience, application speed, motif variety, and overall design excellence. In addition to conducting interviews with artists and customers, the author received training from and worked alongside a closed sample of artists. Collected market designs were compared to surveyed design booklets and magazines in order to identify elements of continuity and change in designs since 1948. The data revealed that customer demands require artist training that promotes constant innovation that in turn increases popular appeal and vitalizes the tradition of henna application. Keywords artistry; body art; commercial artists; design elements; festivals; henna; markets; mehndi; motifs; occupational training; wedding costumes; wedding parties; India. Topical keywords are drawn from the American Folklore Society Ethnographic Thesaurus, a standard nomenclature for the ethno- graphic disciplines. Competing Interests The author declares no competing interests.