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2019 Annual Report

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2019 Annual Report G25 Kia ora, Welcome. Annual Report Tourism New Zealand | 2018/2019 Tourism New Zealand Annual Report | 2018/2019 Highlights Highlights . : m BILLION % value generated from international International visitor spend with an average of . return on investment increase in regional spend in all markets on media about New Zealand partnership campaigns spent per holiday arrival. .% off peak holiday arrival growth m .M worth of bids were supported through Tourism New Zealand’s REFERRALS Conference Assistance to tourism businesses generated Programme from Tourism New Zealand activity . no. MILLION % Arrivals into New Zealand in of Kiwis agree or strongly agree Tourism employs one in seven MILLION that international tourism is New Zealanders of which were holiday arrivals EXPORT EARNER good for New Zealand ‘Mood of the Nation’ survey (March) 2 3 Tourism New Zealand Annual Report | 2018/2019 Tourism New Zealand Annual Report | 2018/2019 Contents 2018/2019 at a glance .......................................................6 Chair and Chief Executive report ..................................... 6-8 Performance overview ...................................................... 9 Who we are and what we do ............................................ 10 Our offices ................................................................. 10-11 Our markets ............................................................... 10-11 The 2018/2019 year ......................................................... 14 FY19 activities: measures, targets and results ................ 16-29 Spotlight: Tiaki .......................................................... 30-31 Awards ..................................................................... 32-33 Meet the Team ...............................................................36 The Board ................................................................. 36-37 Our Executive Team .................................................... 38-39 Our Whānau .............................................................. 40-41 Governance ...................................................................42 Our People ................................................................... 44 Our commitment to being a good employer ...................45-46 Financials ......................................................................48 Financial statements ..................................................50-53 Notes to the financial statements ................................. 54-73 Five year financial summary for parent...........................74-75 Independent auditor’s report ....................................... 76-77 Tourism New Zealand would like to thank all the Kiwis who participated in the Good Morning World global campaign in 2019. We celebrate their contribution throughout this annual report. 4 Aoraki Mount Cook National Park 5 Tourism New Zealand Annual Report | 2018/2019 2018/2019 at a glance 2018/2019 at a glance Chair and Chief Executive report opting for short-haul and domestic travel at the expense of long haul, which means New Zealand is competing against other destinations for a smaller pool of potential visitors. Consumer consciousness around sustainability On behalf of Tourism and climate change is rising in a number of key markets, with potential impacts on the consumer view of New Zealand as a destination New Zealand’s Board and and as an exporter. We have taken action to understand this in more detail through some initial consumer research this year, and this Executive team, we are research will be deepened in FY20 to help build a stronger insight base of the opportunities and issues. This work will inform relevant Tourism pleased to present Tourism New Zealand strategy and interventions while also providing guidance to government and industry for decision-making. New Zealand’s Annual Jamie Tuuta, Stephen England-Hall, FY19 was our first year of a reduced operating Tourism New Zealand Chair Tourism New Zealand Chief Executive budget. While we retained the IP and capability from special interest and premium sectors, we Report for the financial year had to cut media spend and audience reach by approximately $11m. This has naturally affected our results for FY19. ending 30 June 2019. 100% Pure New Zealand evolution In a growth slowdown environment, our brand FY19 was the year that we brought our ambitious success is more important than ever. We evolution of the 100% Pure New Zealand campaign to revitalised our approach to marketing this year Jamie Tuuta, Tourism New Zealand Chair and launched the new evolution of the 100% life, while taking an active role in helping regions grow, Pure New Zealand global campaign. The timing Stephen England-Hall, Tourism New Zealand Chief Executive was auspicious, with 2019 marking the 20th ensuring that growth is sustainable, and that tourism anniversary of 100% Pure New Zealand. Our new 100% Pure New Zealand Welcome creative enriches New Zealand. platform and Good Morning World campaign are our biggest yet. The campaign showcases our diverse and welcoming people alongside our stunning landscapes, with New Zealanders sharing their special places with the world. A new Good On behalf of Tourism New Zealand’s Board and However, the success of the past is no Morning World video will be released every day Executive team, we are pleased to present guarantee for the future. The past year has seen for the next year. The campaign has been a total Tourism New Zealand’s Annual Report for the a slowdown in international visitor numbers Tourism New Zealand whānau effort and we are financial year ending 30 June 2019. to New Zealand. We have been expecting already seeing outstanding results. FY19 was the year that we brought our ambitious this for some time, particularly following the Response to attack on Christchurch mosques evolution of the 100% Pure New Zealand campaign boom experienced in recent years. Overall to life, while taking an active role in helping regions international visitor numbers have continued The Christchurch terrorist attack on 15 March grow, ensuring that growth is sustainable, and that to grow, albeit at a slower pace. For the was unprecedented in New Zealand and tourism enriches New Zealand. year ending June 2019, we welcomed 3.88m redefined our activity in the last quarter of FY19. international visitors (an increase of 2.7% on In the immediate aftermath of the attacks, we Tourism growth has delivered enormous FY18), however holiday visitor numbers were paused all global marketing activity, including benefits for New Zealand. It’s our number almost flat at 1.99m (0.4% change from FY18). social media and proactive PR, and rescheduled one export industry, supporting one in seven all planned trade and media famil activity jobs, connecting our country to the world and Over the past decade New Zealand, as a to New Zealand. We played an active role in providing growth and business opportunities long-haul destination, has benefitted from a the Visitor Sector Emergency Advisory Group across the regions. Value has grown faster than strong global economy, low fuel prices, and to ensure that visitors in Christchurch were volume: over the past six years total visitor significant increases in air capacity and new supported, and those travelling to New Zealand arrivals are up 48% and total visitor spend routes. Changes to these conditions have a were informed. Throughout the remainder up 74%. Maintaining an international considerable impact on our tourism sector. of FY19 Tourism New Zealand continued to visitor economy of this shape is critical for Events like Brexit and the China-USA trade war provide insights to New Zealand agencies on the New Zealand to remain a high-value destination, are impacting consumer confidence, and this reputational impact of the incident. and this outcome continues to be a major focus has had a definitive effect on visitor numbers of Tourism New Zealand’s strategy. to New Zealand. International travellers are 6 7 Tourism New Zealand Annual Report | 2018/2019 2018/2019 at a glance Chair and Chief Executive report Performance Overview to communities more than it takes, aligning with the Government’s goals of wellbeing and OUTCOMES FY19 “ Tourism is our country’s top export earner and productive, sustainable and inclusive growth. Tourism New Zealand is working hard to ensure We exceeded five of the six Impact Measures, Visitor spend with PR, Joint Ventures, Digital, Travel Trade, 0.6% ($11.2b) that the sector gives more than it takes, enriching and Business Events showing impressive results (Grow international visitor spend) from activities during the year. Our Outcome our communities. Tourism spend goes beyond Measures proved slightly harder to reach targets in FY19, with global preference for Socially inclusive growth the economic – it’s supporting our communities, New Zealand coming 4% short of our target of 4.9% ($4b) (Grow regional spend) 70%. Importantly, we met our targets to grow it’s helping build schools and hospitals across the international visitor spend in the regions and country, it’s supporting small and large business, off-peak season, with $4b spent in the regions in FY19 and 1.3m international visitors travelling to Productivity growth 0.6% ($1.3m) it’s bringing global experts to New Zealand and New Zealand outside peak. (Grow shoulder holiday arrivals) growing our industries and specialist knowledge. Acknowledgements Tourism is the beating heart of New Zealand and FY19 saw considerable change to our Board. Social license
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