In the Public Eye

April 2008 Green Initiative Metro Gold Line Eastside Extension TAP Live Poetry Reading Safety Metro Quarterly

Line 920 Street Signage Imagine

Table of Contents

campaigns Imagine 1 Intersection Safety 1 Safety 1 Metro Gold Line Eastside Extension 2 Green Initiative 2 TAP 2 Line 577X 3

current promotions Earth Day 3 Metro Quarterly 3 Poetry Readings 4

metro art Poetry in Motion 4

customer signage Line 920 Street Signage Program 5

customer programs and services Recap 6

cross promotions and events Recap 7

customer information 12-Minute Map 8 Bike Map 8 Destinations 8 Rider’s Guide 8 System Map 8

web Web Stats 9

metro updates Metro Briefs 10 Metro Monthly 10

media relations Press Releases 11

regional communications Recap 12 programs

government relations Recap 14

sector activity Recap 15

commute services Sales Figures 16

coming soon Overview for May 2008 17

April 2008 campaigns

Imagine

Objective To encourage public participation in the Long Range Transportation Plan process

campaignscurrent promotions

Intersection Safety

Objective To encourage safety near dangerous intersections throughout Los Angeles County

campaigns

Safety

Objective To promote Bus and Rail Safety to the general public

April 2008 1 campaigns

Metro Gold Line Eastside Extension Fact Sheet

Objective Metro Gold Line Eastside Extension To provide construction updates and build excitement Project Overview Another six miles of train tracks will extend the Metro Gold Line from Union Station to Pomona for the Metro Gold Line Eastside Extension and Atlantic, o=ering the Eastside faster and more convenient access to many destinations. With the construction of the Eastside Extension, the communities of Little Tokyo/Arts District, Boyle Heights and East Los Angeles will be connected by rail to Long Beach, Hollywood, the San Fernando Valley, Downtown Los Angeles, Pasadena and more! With construction of the Eastside Extension, the Metro Rail system will expand to serve 70 stations.

Project at a Glance t Six miles long t Directly connects to existing Metro Gold Line to Pasadena without Kd_edIjWj_ed% =Wj[mWoJhWdi_j9[dj[h passengers having to transfer CWh_WY^_FbWpW B_jjb[Jeaoe% F_Ye%7b_ie t Estimated ride time between Union 7hji:_ijh_Yj

Station and Atlantic Station: 17 minutes Ieje t Total new stations: Eight (2 underground) t Twin tunnels under Boyle Heights: 1.8 miles long t Budget: $898 million t Start of construction: 2004 t Forecasted opening: Late 2009 t Park & Ride provided at Atlantic station ?dZ_WdW CWhWl_bbW ;WijB7 7jbWdj_Y 9_l_Y9[dj[h t Powered electrically with overhead catenary wires

Project Process Metro has been working with local community residents and businesses since 1991 to plan and develop the details of this rail project and will continue working with the community through construction.

How to Reach Us For questions concerning the construction of the Metro Gold Line Eastside Extension, please contact the Community Relations team at 213.922.2259, visit the field office at 1505 E. 1st Street, Los Angeles, CA 90033, or visit metro.net/eastside current promotions

Green Initiative

Objective To provide information about Metro’s initiatives to protect the environment

current promotions

TAP Next month Objective your pass will be on a TAP Card. To convert Metro pass holders to the TAP

card and provide instructions on its use This Sales Location will sell TAP cards instead of paper passes starting next month.*

Your regular Metro Monthly or Weekly pass will be loaded onto a plastic TAP card, which you can re-load and re-use again and again.

Please refer to the TAP brochure for more details.

And get ready to TAP !

*Look for additional TAP Sales Locations in the coming months.

April 2008 2 campaigns

Line 577X

Objective To increase ridership on Metro Line 577X

current promotions

Earth Day

Objective To celebrate Earth Day and encourage people to Go Metro to protect the environment

current promotions Photo Credit: Gayle Anderson

Metro Quarterly

Objective To communicate strategic and useful information to Metro stakeholders

April 2008 3 current promotions

Poetry Readings

Objective Metro celebrated the 10th year anniversary of our partnership with Poetry in Motion/LA with a reading from poets Eleana Karina Byrne, Suzanne Lummis, Marisela Norte and hosted by Alice Quinn, Director of the Poetry Society of America

Photo Credit: Gayle Anderson

metro art

Poetry in Motion

Each month a poetry placard is posted on every Metro bus to enhance bus customers’ journeys.

The poem for April is X-Ray by Harryette Mullen.

April 2008 4 customer signage

Line 920 Street Signage Program

Objective To help customers distinguish between the routes of Metro Rapid 720 and Rapid Express 920 on Wilshire Bl and board the correct bus

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April 2008 5 customer programs & services

Customer Programs & Services

> Metro Customer Centers, Lost and Found and the Reduced Fare O;ce operations: - Over 39,000 customers served · 12.6% decrease over April 2007 REGIONAL REGIONAL REGIONAL Los Angeles County Los Angeles County Los Angeles County

taptogo.net There’s a great new way to pay your fare Un forma fácil de on buses and trains in LA. JAN pagar su tarifa MAY SEP

> TAP was sold at all four of Metro’s Customer Centers TAP is here! Here’s How It Works Frequently Asked Questions Le presentamos a TAP

Soon we’ll be replacing your old Tap your card on the Where is 7070my TAP card accepted? How long will my TAP card last? 70 70 paper pass with the new Transit 1 bus fare box or rail All bus and rail service operated by Metro currently The TAP card itself is designed to last about 3 years; station validator. accepts TAP as fare payment. Over the next two years, eventually, you’ll need a replacement card. For now, Access Pass: TAP! It’s a durable Busbus Fare Box most municipal lines will accept TAP as well. TAP is you can only add monthly passes to your card. In the plastic card you can use month currently limited to regular monthly passes. Soon, future, you’ll be able to add additional pass products. (Wilshire, Baldwin Hills, East Portal and East Los Angeles) TAP will store different types of passes and values to after month. make travel easy for all riders throughout the greater What if I lose my TAP card? Los Angeles area. Don’t worry – you’re protected. Just contact 1.866.TAPTOGO as soon as possible. We’ll verify your Here’s why TAP is a better way to ride: How do I add another monthly pass to my pass information and account balance, replace Rail Station Validator TAP card? your card and restore the balance for a nominal fee. It’s Smart rail When it’s time to buy a pass for the following month, Your TAP card actually remembers your simply pay as usual and the pass will be automatically Can I allow others to use my TAP? monthly pass information. added to your card. There is no need for a new card No. Only you are authorized to use the TAP card - Sales continued to drop, 35% decrease compared to February each month because your pass information is loaded assigned to you. It’s Simple onto your existing TAP card. With TAP, all you do is tap the fare box and go. How do I use TAP to transfer from Metro to other Do I need to tap every time I change rail lines? municipal lines? It’s Secure Yes. When transferring from one rail line to After using your TAP card to board a Metro bus line, Your TAP card can be replaced if you lose it. another, you are required to tap before boarding the pay the bus operator the cash fee for a Metro-to-Muni next rail line. transfer, and use the paper transfer for local Note: It is likely that people are reloading their cards at connecting service. TAP currently works on all Metro bus and rail 2 A “beep” and a message show What if I don’t tap my card on the TAP target? lines. And soon, other carriers will accept TAP. your card is valid. Any time you ride, you must tap your card. Remember, How do I transfer from a municipal line to Metro? So you’ll need only one card to ride almost any a monthly pass loaded on your TAP card gives you Simply tap when you board. Your TAP card is valid on bus or train in Los Angeles County. unlimited rides, just like your paper pass did. So tap any bus or train operated by Metro. valid it every time. Fare inspectors will have card readers, so you may be cited for fare evasion if you fail to tap.

Ticket Vending Machines at rail stations How should I care for my TAP card? Treat it like a credit or debit card. Do not bend, GO invalid puncture, wash or leave the card in the sun. REGIONAL REGIONAL REGIONAL For more information about TAP, Los Angelescall 1.866.TAPTOGO County (1.866.827.8646). Los Angeles County Los Angeles County 3 Enjoy your ride! FEB JUN OCT > Lost and Found 70 70 70 - Received 825 items in April 2008, with a 16% return-to-owner rate 2008 2008 2008 2008 · Last year 812 items were received, with an 11% return-to-owner rate 2008 2008 - Received 76 bikes in April, with a 47% return rate

· Last April 70 bikes were received, with a 21% return rate REGIONAL REGIONAL REGIONAL Smart. Simple.Los Angeles Secure. County Los Angeles County Los Angeles County MAR JUL NOV > 70 70 70

Metro Passes by Mail regular - Over 32,000 passes were mailed 2008 2008 2008 · 6.7% increase over last year - Over 34,100 bags of tokens were delivered REGIONAL REGIONAL REGIONAL · 18% decrease over last year Los Angeles County Los Angeles County Los Angeles County APR AUG DEC > E-commerce on metro.net 70 70 70

Metro Day Pass 2008 - 1,113 passes sold Metro Day Pass 20082008 2008 2008 Metro Day Pass 2008 Monthly pass master colors · 11% increase over last April Monthly pass master colors Monthly pass master colors

> Fare Media Stockroom 0123077 0123077 0123077 0123077 0123077 0123077 0123077 0123077 0123077 0123077 0123077 0123077 Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this Street sale of this 0123077 0123077 0123077 0123077 pass is illegal 0123077 pass is illegal 0123077 0123077 0123077 0123077 pass is illegal 0123077 0123077 pass is illegal 0123077 pass is illegal pass is illegal Terms and Conditions pass is illegal pass is illegal pass is illegal pass is illegal pass is illegal pass is illegal JAN 2008 TUESDAY FEB 2008 TUESDAY MAR 2008 TUESDAY APR 2008 TUESDAY MAY 2008 TUESDAY JUN 2008 TUESDAY JUL 2008 TUESDAY AUG 2008 TUESDAY SEP 2008 TUESDAY OCT 2008 TUESDAY NOV 2008 TUESDAY DEC 2008 TUESDAY - Over 559,000 pieces of fare media distributed to vendorsDay passes are valid for unlimited rides on Metro Bus and Metro Rail service on the date indicated on the pass (until 3:00 am the following day). and customer centers Any zone charges, if applicable, must be paid separately.

To use a day pass, it must be presented - 6.7% less than last April 02 to the operator (unfolded, unaltered 03 04 05 06 07 08 09 10 11 12 01 and in one piece) upon boarding.

Day passes are non-refundable and - Valued at $15.3 millionDay Day non-transferable. Day Day Day Day Day Day Day Day Day Day Reduced day pass users must present required identification on every Pass Pass boarding or else the regular day pass Pass Pass Pass Pass Pass Pass Pass Pass Pass Pass fare is required. Reduced Reduced Metro assumes no responsibility for a Reduced Reduced Reduced Reduced Reduced Reduced Reduced Reduced Reduced Reduced With Required Identification With Required Identification lost or stolen Metro day pass. With Required Identification With Required Identification With Required Identification With Required Identification With Required Identification With Required Identification With Required Identification With Required Identification With Required Identification With Required Identification In the event of a dispute, customers are asked to pay the requested fare and contact Customer Relations, One Gateway Plaza, Los Angeles, CA 90012 Regular Regular 213.922.6235 for adjustment. Regular Regular Regular Regular Regular Regular Regular Regular Regular Regular

Counterfeiters will be prosecuted to the fullest extent of the law. Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable Non-Transferable

Front Back

pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® pantone® 805 5773 814 142 808 5005 809 550 813 331 804 421 802 5285C 801 160 807 5625 811 669 810 5565 806 3262

April 2008 6 cross promotions and events

Cross Promotions and Events

The promotional in-kind trade value generated in April had an equivalent promotional advertising value of $450,000 for a year-to-date total of $4,409,977. April Filming Revenue – $54,415

Seasonal Promotional Trades and Added-Value for Metro Patrons > Bob Dylan Exhibition at the Skirball Promotional trade value – $50,000 - Metro patrons and Metro employees received a $2 discount on admission - Metro logo and web address included on all participant registration forms, museum homepage print ads and program - Metro was included in press releases encouraging attendees to “Go Metro” - Metro partnership promotional trade and promoting “Go Metro” via e-blast to members

> Aquarium of the Pacific Promotional trade value – $50,000 - Free child admission with one adult admission and Metro Monthly coupon - Metro logo and web address included on all print promotional material - Metro logo and web address on the Aquarium’s parking and driving information page - Metro was included in press releases encouraging attendees to “Go Metro” - Articles featuring “Go Metro” and Metro discount e-blasted to 50,000 recipients

> Cherry Blossom Festival Promotional trade value – $50,000 - Metro patrons and Metro employees receive a free signed poster by the Blue Gate artist or autographed photo from actress Kellye Nakahara - Metro logo and web address on the Cherry Blossom directions and parking information webpage - Metro logo on 5,000 posters, flyers, postcards and “Go Metro” included in their press releases - Free Metro booth at the event

> Curry Corner Festival Promotional trade value – $50,000 - Metro patrons and Metro employees receive a discount on ra

April 2008 7 customer information

These standing publications are available through Stationery

metro.net 12-Minute Map Metro Bus

Bike Map NORTH LA COUNTY 14 NEWHALL 138 SANTA CLARITA PRINCESSA July 2005 VINCENT GRADE/ACTON LANCASTER Veterans LANCASTER Memorial Metro LA County Park High Desert LANCASTER Olive View Hospital Medical Center Newhall Bike Path (Class I) Bike Lane (Class II) Bike Route (Class III) LAKE Mira Loma Jail Pass LA HUGHES Mission Bike Lockers Bike Racks Bike Racks/Lockers Bike Commuter Center College Antelope Valley College O'Melveny Santa Susana Park Bike Commuter Center Access Point (Proposed) Bikeway (Proposed) Mountains Angeles National Forest 720 and Metro Rail Metro Rapid Bus Line & Stop Metro Customer Center R3 Municipal Rapid Bus Line & Stop Tourist Attraction/Sports Venue QUARTZ HILL Metro Rail/Metro Liner Station Shopping Area SYLMAR U.S. AIR SYLMAR SAN FERNANDO FORCE Brown's Metrolink Line & Station School/College/University PLANT 42 Creek San Gabriel Canyon Busway Station/ Park SAN Mountains Transit Center/Hub Point of Interest FERNANDO PORTER 210 Park/Recreation Area PALMDALE RANCH Interstate Freeway To Lake Los Angeles US Highway or Freeway 101 Airport 138

State Highway or Freeway 134 Civic/Government SIMI VALLEY MOORPARK 5 CAMARILLO PALMDALE OXNARD PACOIMA LAKEVIEW MONTALVO GRANADA TERRACE SUNLAND 14 CHATSWORTH HILLS Rider’s Guide Castaic Lake S t a t e Recreation CHATSWORTH MISSION HILLS Area NFUSPOFU SHADOW 138 HILLS LITTLEROCK SOLEDAD VINCENT TUJUNGA PASS GRADE/ACTON Cal State AGUA Northridge University .FUSP

DULCE Fashion Northridge Center ARLETA CASTAIC Vasquez LA CRESCENTA Rocks ACTON NORTH County #JLF
.BQ P a r k NORTHRIDGE NORTHRIDGE HILLS PANORAMA CITY Bike SAUGUS L OS Castaic AN Junction G SUN VALLEY E VAL L Verdugo Mountains CANYON E .BSDI
 S SUN VALLEY VERDE COUNTRY METROLINK ANTELOPE VALLEY LINE R Six Flags

I V Magic JanuarE y 2007 VAN NUYS VAN NUYS FLYAWAY R AIRPORT TERMINAL Mountain SANTA (VNY) 126 CLARITA San Gabriel Mountains Woodbury VALENCIA University WEST HILLS CANOGA PARK RESEDA College of SANTA PRINCESSA Bike Map the Canyons 14 CLARITA BOB HOPE Verdugo AIRPORT Hills Hospital (BUR) Angeles National California Jet San Gabriel Institute NEWHALL MONTROSE Propulsion Forest of the Arts BURBANK Laboratory ALTADENA Mountains (JPL) Topanga DE SOTO Placerita Angeles National Forest Plaza VALLEY BURBANK AIRPORT 126 Canyon PIERCE COLLEGE Park BALBOA WOODLEY GLEN NORTH HOLLYWOOD Los Angeles NEWHALL Pierce College TAMPA RESEDA SEPULVEDA VAN NUYS San Warner VAN NUYS Center LOS WOODMAN BURBANK Rafael LA CAÑADA 5 ANGELES RIVER WARNER FLINTRIDGE CENTER LA Hills William Carey Valley International Newhall College NORTH University P a s s LAUREL HOLLYWOOD VALLEY COLLEGE CANYON Glendale GLENDALE College Art Center TARZANA College of Design WOODLAND HILLS VALLEY SIERRA MADRE Rose VILLAGE TOLUCA Bowl LAKE Disney PASADENA ENCINO Studios HIDDEN HILLS NBC MONROVIA Studios LAKE

Warner LA Zoo LO Autry ALLEN S AN Brothers Museum of CALABASAS GE UNIVERSAL Studios MEMORIAL PARK SHERMAN OAKS LE Western Pasadena S R LOS ANGELES RIVER City SIERRA MADRE BRADBURY RIVE CITY Heritage Glendale VILLA Universal Studios Galleria College UNIVERSAL CITY EAGLE ROCK STUDIO Universal Citywalk/ California Insititute CITY Amphitheater DEL MAR of Technology Santa Anita AZUSA Fashion AGOURA HILLS Topanga Park Citrus State Park SAN College ATWATER FILLMORE MARINO Azusa Pacific Skirball Occidental DUARTE University College Huntington ARCADIA City of Cultural VILLAGE Library Hope Center and Gardens Medical GLENDORA GLASSELL Center GLENDALE PARK > Fares HIGHLAND LOS Observatory PARK MISSION Santa Monica FELIZ Mountains Hollywood HIGHLAND PARK CLAREMONT Bowl METRO SAN MT LINE School of GOLD SOUTH SAN Theology at IRWINDALE DIMAS Claremont HOLLYWOOD WASHINGTON PASADENA GABRIEL HOLLYWOOD/ HOLLYWOOD/ HILLS VINE WESTERN Claremont Mount Saint Mary’s > Passes & Tokens TEMPLE CITY RIVER Colleges HOLLYWOOD/ L College - Chalon MONTEREY HIGHLAND SOUTHWEST HILLS RIE LA VERNE University of

Topanga ns MUSEUM AB La Verne S t a t e G N Park VERMONT/ A CLAREMONT SUNSET CYPRESS S POMONA

06-3163 COVINA SILVER PARK EL MONTE BRACKETT Pomona MONTCLAIR VERMONT/ Raceway UPLAND SANTA MONICA LAKE AIRPORT FIELD WEST HOLLYWOOD BALDWIN PARK COVINA RANCHO LA O CUCAMONGA HERITAGE SQUARE LA County HOLLYWOOD City FONTANA M > SafetyCollege Tips Fairplex RIALTO HOND SAN BEL AIR LINCOLN/ RIO BERNARDINO

The Getty METRO RED LINE ECHO PARK CYPRESS Center EL MONTE VERMONT/BEVERLY ROSEMEAD ALHAMBRA Dodger EL Eastland HANCOCK EL MONTE Center Stadium BUSWAY Plaza at LINCOLN SERENO BALDWIN PARK West Covina UCLA PARK STATION > Disabled ServicesHEIGHTS PARK CAL STATE LA EL MONTE Devry Insitute BEVERLY LA BREA WILSHIRE/ of Technology Hollywood & HighlandCENTURY 14 Woodley WILSHIRE/ Mission West Historic metro.net BRENTWOODHyatt Regency Los Angeles NORMANDIE Long Beach Aquarium of the Paci>c Destination Information Hollywood Bl between Highland Av and OrangeHILLS Dr VERMONT CHINATOWN 711 S. Hope St 213.683.1234 CITY The Japanese Garden 100 Aquarium Wy 562.590.3100 Business and Cultural District 323.817.0220 WILSHIRE/ METRO RED LINE Mission LASt COUNTYand Santa + Fe Ln – Fremont Av betweenCAL STATE DOWNTOWN POMONA 6100 Woodley Av 818.756.8166 WESTERN Pine Avenue USC MEDICAL UNIVERSITY 1 Los Angeles Marriott Magnolia St and El Centro St Union Station Hollywood Bowl Transit Mall/Pine Av CENTER LA MONTEREY PARK WEST COVINA EAST ONTARIO PACIFIC PALISADES 333 S. Figueroa St 213.617.1133 Van Nuys Golf Course Go Metro Cal Poly Olvera Street (El Pueblo de Los Angeles) 2301 N. Highland Av 323.850.2000 6550 Odessa Av 818.785.8871 KOREATOWN 562.436.1251WESTLAKE/ or 562.436.3645 CIVIC CENTER 30 Del Mar University PEDLEY 622 N. Main St 213.628.1279 Los Angeles Visitor Information Center PICO/RIMPAU MACARTHUR PARK Pomona RIVERSIDE DOWNTOWN Hollywood Entertainment Museum Woodley Lakes Golf Course Queen Mary 7TH STREET/ UNION Gamble House POMONA 685 S. Figueroa St 213.689.8822 TRANSIT O Patsaouras Transit Plaza WESTWOOD7021 Hollywood Bl 323.465.7900 > Contact1126 Queen’sInformation Hwy 562.435.3511METRO CENTER STATION 6331 Woodley Av 818.787.8163 Macy’s Plaza CENTER 4 Westmoreland Pl 626.793.3334 Destinations

CASTELLAMMAREOne Gateway Plaza Hollywood History Museum PERSHING SOUTH Mt. San Antonio Renaissance Long Beach Hotel HOND 750 W. 7th St 213.628.9311 15 Balboa Station Los Angeles Music Academy College MALIBU Union Station 1660 N. Highland Av 323.464.7776 111 E. Ocean Bl 562.590.3100 SQUARE 370 S. Fair Oaks Av 626.568.8850 EL MONTE SAN RIO Pepperdine 800 N. Alameda St Westin Bonaventure Balboa Sports Center BOYLE SANTA Hollywood Information Center Shoreline Village Pasadena Antique Center East Los University Amtrak: 1.800.872.7245 404 S. Figueroa St 213.624.1000 RANCHO 17015 Burbank Bl 818.756.9642 MONICA 6801 Hollywood Bl 323.467.6412CHEVIOT 429 Shoreline Village Dr 562.435.2668 HEIGHTS480 S. Fair Oaks Av 626.449.7706 Angeles College BERNARDINO Destinations Metrolink: 1.800.371.5465 Wilshire Grand Hotel and Center WEST PARK WEST LALake Balboa Park PICO 930 Wilshire Bl 213.688.7777 Hollywood Roosevelt Hotel HILLS Pasadena Center and Civic Auditorium LOS ANGELES 7000 Hollywood Bl 323.466.7000 TRANSIT6300 Balboa Bl 818.756.9743 January 2007 Montebello 2 Civic Center CENTER 300 E. Green St 626.793.2122 Town Center VALINDA 5 Wilshire/Normandie 24 Chinatown WALNUT COUNTY Ahmanson Theatre/Mark Taper Forum Hollywood Walk of Fame 16 Warner Center > Station And More!GRAND DOWNTOWN Pasadena Ice Skating Rink LA PUENTE 135 N. Grand Av 213.628.2772 Radisson Wilshire Plaza Hotel Hollywood Bl between Gower St West>eld Promenade Chinatown Art Galleries LOS ANGELES 310 E. Green St 626.578.0800 3515 Wilshire Bl 213.381.7411 and Sycamore Av 323.469.8311 900 blockMount of Chung King Rd Cathedral of Our Lady of the Angels 6100 Topanga Canyon Bl 818.594.8740WEST Saint Rose Bowl 555 W. Temple St 213.680.5200 Hollywood Wax Museum ChinatownMary’s Jewelry Mart SAN PEDRO 6 Wilshire/Western West>eld Topanga ADAMS College 1001 Rose Bowl Dr 626.577.3106 6767 Hollywood Bl 323.462.5991 6600 Topanga Canyon Bl 818.594.8740 818 N. Broadway EAST Dorothy Chandler Pavilion Wiltern Theatre PALMS Dynasty Shopping Center 31 Memorial Park > Attractions 135 N. Grand Av 213.972.7211 3790 Wilshire Bl 213.380.5005 Kodak Theatre 19 LOS ANGELES 6801 Hollywood Bl 323.308.6300 800 block of N. Broadway and N. Spring St Armory Center for the Arts Rio Kawada Hotel Santa SANTA > Museums 7 Vermont/Sunset OCEAN 17 Pico USC 145 N. Raymond Av 626.396.0487 Hondo

Mann Chinese 6 Theatres Old Chinatown BL METRO 200 S. Hill St 213.621.4455 Monica MONICA WASHINGTON > College PARK College AIRPORT 6801 Hollywood Bl 323.461.3331 College–Bernard St between Norton Simon Museum MONTEBELLO Theaters Little Tokyo Barnsdall Park/Hollyhock House Fashion District 37TH ST/USC/EXPO PARK SAN GABRIEL RIVER Diamond Ranch CULVER CITY BALDWIN N. Broadway and Yale St 213.626.4028 411 W. Colorado Bl 626.449.6840 High School 1st – 3rd St between San Pedro and Alameda 4800 Hollywood Bl 213.485.5054 Renaissance Hollywood Hotel 8th – 12th St between > Theme Parks UE 1755 N. Highland Av 323.856.1200 HILLS21 Main and San Pedro St 213.488.1153 Old Pasadena Shopping & Dining District St 213.628.2725 8 25 Lincoln Heights/Cypress Park L > And More! Hollywood/Western INE MAR Kenneth HahnLos Angeles Convention Center Fair Oaks Av and Colorado Bl Los Angeles City Hall Thai Town 11 Universal City State Rec LA River Center and Gardens VISTA 1201 S. Figueroa St 213.741.1154 Old Pasadena Courtyard by Marriott 200 N. Spring St 213.485.2121 Hollywood Bl between Normandie and Western Av Campo de Cahuenga 22 Area CRENSHAW 570 West Avenue 26 323.221.9939 INDUSTRY Staples Center 180 Fair Oaks Av 626.403.7600LOS ANGELES R Museum of Contemporary Art (MOCA) 3919 Lankershim Bl 818.763.7651 26 INDUSTRY 9 Hollywood/Vine West LA 1111 S. Figueroa St 213.742.7300 Heritage Square/Arroyo Paci>c Asia Museum MONTEBELLO HACIENDA 250 S. Grand Av 213.626.6222 Gibson Amphitheater College COMMERCE Arclight Cinerama Dome Heritage Square Museum 46 N. Los Robles Av 626.449.2742 New Otani Hotel and Garden 100 Universal City Plaza 818.622.4440 18 103rd Street VERNON HEIGHTS 6360 W. Sunset Bl 323.464.1478VENICE 3800 Homer St 626.449.0193 Pasadena Museum of California Art DIAMOND 120 S. Los Angeles St 213.629.1200 Hilton Universal City & Towers Watts Towers IVER Capitol Records Tower 27 VERNON490 E. Union St 626.568.3665 BAR Walt Disney Concert Hall 555 Universal Terrace Pkwy 818.506.2500 LADERA 1727 E. 107th St 213.847.4646 Southwest Museum 151 S. Grand Av 213.972.3044 1750 N. Vine St Paseo Colorado Shopping Center Sheraton Universal Audubon Center in Debs Park Puente Hills Ford Amphitheatre HEIGHTS 19 Artesia 280 E. Colorado Bl 626.795.9100 COMMERCE 333 Universal Terrace Pkwy 818.980.1212 4235 Monterey Rd MAYWOOD Mall 3 Pershing Square 2580 Cahuenga Bl 323.461.3673 Crystal Park Casino Hotel WHITTIER CasaSLAUSON de Adobe 32 Lake Avenue Angels Flight Universal CityWalk 123 East Artesia Bl 310.631.3838 Henry Fonda Theatre DO SANTA CATALINA ISLAND 100 Universal City Plaza 818.622.4455 4605 N. Figueroa SLAUSON Ice House COMMERCE ROWLAND 351 S. Hill St 213.626.1901 6126 Hollywood Bl 323.468.1770 HYDE FOX HILLS 20 Paci >c Coast Highway Lummis Home & Garden 24 N. Mentor Av 626.577.1894 HEIGHTS Grand Central Market Universal Studios Hollywood TRANSIT PARK Hollywood Walk of Fame 200 E. Avenue 43 323.222.0546FLORENCE IO HON 100 Universal City Plaza 818.622.3801 Best Western Long Beach R 317 S. Broadway 213.624.2378 Hollywood Bl between Gower St and Sycamore Av CENTER Pasadena Playhouse 1725 Long Beach Bl 562.599.5555 Southwest Museum 39 S. El Molino Av 626.356.7529 Whittier Isthmus Hilton Checkers Hotel 323.469.8311 MARINA 12 North Hollywood College Cove 234 Museum Dr 323.221.2164 South Lake Avenue Shopping District 535 S. Grand Av 213.624.0000 Los Angeles Fire Department Museum 21 5th Street DEL Academy of TV Arts & Sciences Sycamore Grove Park FLORENCE LakeHUNTINGTON Av between PARK Colorado Bl and California Bl 1355 North Cahuenga Bl 323.464.2727 CityPlace TWO HARBORS Jewelry District REY 5220 Lankershim Bl 818.754.2800 4702 N. Figueroa St 323.255.0370 5th – 8th St between Broadway and Olive St 400 Long Beach Bl 562.432.8325 33 BELL Pantages Theatre Beverly Garland’sLoyola Holiday Inn Allen Avenue BELL PICO RIVERA PUENTE Millennium Biltmore Hotel 6233 Hollywood Bl 323.468.1770 Marymount 28 Highland Park Catalina 4222 N. Vineland Av 818.980.8000 22 1st Street Pasadena Conservatory of Music GARDENS DOWNEY HILLS 21 506 S. Grand Av 213.624.1011 University 21 Abbey San Encino 100 N. Hill Av #105 626.683.3355 Harbor The Palace El Portal Center for the Arts Edison Theatre Omni Los Angeles Hotel 1735 N. Vine St 323.467.4571 INGLEWOOD 6211 Arroyo Glen St 5269 Lankershim Bl 818.508.4200 213 E. Broadway 562.985.5526 34 Sierra Madre Villa 251 S. Olive St 213.617.3300 Highland Theater 10 Hollywood/Highland NoHo Arts District Long Beach Convention & Entertainment Center Hastings Ranch Shopping CUDAHYCenter Richard J. Riordan Central Library Cahuenga Bl – Tujunga Av between 5604 N. FigueroaMANCHESTER St 323.256.6383 FIRESTONE Santa Catalina Egyptian Theatre Terrace Theater/Center Theater SOUTHFoothill GATE Bl/Michillinda Av Airport 630 W. 5th St 213.228.7000 Camarillo St and Burbank Bl 818.508.5155 LA Police Historical Museum 6712 Hollywood Bl 323.466.3456 Otis 300 E. Ocean Bl 562.436.3661Great Western College of Forum 6045 York Bl 323.344.9445 35 Aviation/LAX 4 7th Street/Metro Center El Capitan Theatre 13 Van Nuys WESTCHESTER Westin Hotel Art Design University of Los Angeles International Airport (LAX) 7th & Fig 6838 Hollywood Bl 323.467.7674 Playa West Los Angeles 333 E. Ocean Bl 562.436.3000 29 Mission Van Nuys Civic Center 1 Worldway 310.646.5252 LA HABRA 7th/Figueroa St 213.955.7150 del Grauman’s Chinese Theater Rey Van Nuys Bl between Victory Bl and Oxnard StLAX CITY BUS CENTER 23 Transit Mall Hollywood Park Fremont Center Theatre LITTLE HARBOR LOS ANGELES 1000 Fremont Av 626.441.5977 36 505 Flower 6925 Hollywood Bl 323.463.9576 Hilton Long Beach HotelRacetrack Mariposa 505 S. Flower St 213.485.9595 INTERNATIONAL AIRPORT Two World Trade Center 562.983.3400 Historic Rialto Theatre Hilton Garden Hotel ELES RIVER SANTA FE (LAX) 1023 Fair Oaks Av 626.799.0527 2100 E. Mariposa 310.726.0100 Hyatt Regency Long Beach 103RD ST Whittwood RIO HONDO SPRINGS 200 South Pine Av 562.624.6082 Meridian Ironworks Museum Mall 913 Meridian Av 626.799.9089 ForAVALON Metro Rail and Metro Bus information call 1.800.commute or visit metro.net. WATTS E=ective 1/07. Information subject to change. LOS ANG Casino Avalon Bay Pier Stonewood HAWTHORNE Center

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COMPTON RIVER WEST LA COUNTY VENTURA COUNTY Manhattan State REDONDO Beach LAWNDALE COMPTON METRO BLUE LINE MANHATTAN BEACH AIRPORT ORANGE ANGELES FULLERTON ANAHEIM El Camino LOS Cerritos COUNTYORANGE AGOURA College BELLFLOWER College SANTA ANA TUSTIN HILLS IRVINE LAGUNA NIGUEL/MISSION VIEJO HIDDEN HILLS Compton SAN JUAN CAPISTRANO ARTESIA College SAN CLEMENTE CERRITOS OCEANSIDE Rider’s Guide 101 101 CALABASAS > Fares HERMOSA Galleria at South Bay ARTESIA METRO BLU WESTLAKE 101 > Passes & Tokens BEACH TRANSIT FULLERTON > Safety Tips CENTER Home Depot Center Soccer Stadium E LIN SAN GABRI Los GALLERIA AT Cerritos PDF PROOF This Map has an overlap down the middle of it. > InDisabled order Services for the text not to overlapSOUTH BAY five layers have been created:Cal State University WESTLAKE E Center Dominguez Hills Proof Number: 1 VILLAGE > Contact Information FULLERTON VENTURA COUNTY *Central Overlap shows the whole original map in case the whole map is to be printed on one sheet PARK & RIDE Date: July 29, 2005 > And More! EL RIVER ARTESIA Job Number: 20258 LAS VIRGENES ANAHEIM RESERVOIR *Eastern Overlap Text has all the text appropriately placed so no text is cut off whenTORRANCE placed in Quark Lakewood NOTE: this PDF is provided as a proof and is not HARBOR Center Mall LAKEWOOD suitable for lithographic printing; we cannot accept *Western Overlap Text has all the text appropriately placed so no text is cut off when placed in QuarkGATEWAY DEL AMO liability for its use other than for checking purposes. REDONDO BEACH CARSON Knott's Redondo Berry Beach Farm Pier HAWAIIAN GARDENS Del Amo CARSON Fashion Center Harbor/UCLA Medical Center System Map

Redondo WARDLOW State LONG BEACH Beach AIRPORT Malibu Creek (LBA) State Park

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PACIFIC Santa Monica 5TH STREET LONG BEACH Mountains National Recreation ROLLING HILLS 1ST STREET Area Pepperdine TRANSIT MALL University CERRITOS CHANNEL Shoreline Village 1 1 1 Malibu Bluffs Recreation BELMONT SANTA ANA Area Queen Mary NAPLES Metro Passes and Tokens can save you time and money. SHORE SEAL 1 RANCHO PALOS VERDES BEACH They are sold at more than 650 locations including: LONG BEACH

> ACE Cash Express HARBOR > Nix Check Cashing > Ralphs MALIBU > Vons (selelcted locations) Marymount Ports O’Call Village College For a complete directory of Metro pass and token sales SAN PEDRO outlets, check our website at metro.net. LA

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April 2008 8

FOR MAP USED IN MINI VERSION LEAFLET, SWITCH ON ALL BLUE LAYERS AND MINI VERSION ONLY LAYER, SWITCH OFF ALL ORANGE LAYERS FOR MAP USED IN LARGER VERSION LEAFLET, SWITCH ON ALL BLUE LAYERS AND ALL ORANGE LAYERS, SWITCH OFF MINI VERSION ONLY LAYER FOR MAP USED IN COMPLETE WEBSITE VERSION LEAFLET, SWITCH ON ALL BLUE LAYERS, YELLOW LAYER AND CENTRAL OVERLAP LAYER SWITCH OFF MINI VERSION ONLY LAYER AND ORANGE LAYERS web

Web Recap

Web totals/accomplishments for April 2008 > During the month of April, the metro.net homepage had 64,669,552 unique visitors > 314 web projects were completed in April

Trip Planner > 5,216,464 trips were planned using our Metro Trip Planner

Trends on Top Web Pages

Imagine Planning your trip 17,259 hits (+9,953 from March 2008) 127,350 hits (–2,209 from March 2008)

LRTP Email alerts total subscriptions 6,771 hits (+1,912 from March 2008) 1,898 hits (+185 from March 2008)

Metro System Map 40,685 hits (-1,279 from March 2008)

April 2008 9 metro updates

Metro Briefs metro.net

Share your vision at Share your vision at Los Angeles County ads: metro.net/imagine. metro.net/imagine. Share your vision at metro.net/imagine. > Number of Publications: 93 Metro Briefs MetMetrororo Briefs Briefs Miss Tra;c. Go Metro. SOUTH BAY Imagine The Possibilities Imagine The Possibilities When you ride with Metro, feel free to smile and wave to all Imagine a faster commute, synchronized signals, more left turn Imagine a faster commute, synchronized signals, more left turn > Number of Languages: 11 thoseImagine fuming The drivers. Possibilities After all, avoiding tra;c is a beautiful lanes and more rail to more places. Metro is now planning LA’ s lanes and more rail to more places. Metro is now planning LA’ s thing.Imagine And aif faster you tell commute, us how you synchronized miss tra;c signals,by going Metro, future and wants your input. See what’s achievable today and future and wants your input. See what’s achievable today and youmore might left win turn a t-shirtlanes andand morebecome rail the lines next to “Miss more Traplaces.;c.” possible tomorrow with more investments in tra;c solutions. possible tomorrow with more investments in tra;c solutions. Find out more at metro.net. Share your vision at metro.net/imagine or call 213.922.2833. ShareMetro your is visionnow planning at metro.net/imagine LA’s future andor call wants 213.922.2833. your input. See what’s achievable today and possible tomorrow with LA Marathon On Metro Live Call-In Show To Metro Board Chair March 27 Livemore Call-In investments Show Toin traMetro;c solutions. Board ChairShare yourMarch vision 27 Use Metro Rail to see all the action at the 23rd Annual LA Metro Board Chair Pam O’Connor has some good ideas about how Metroat metro.net/imagine Board Chair Pam orO’Connor call 213.922.2833. has some good ideas about how Marathon on Sunday, March 2. The course starts in Universal to relieve tra;c congestion in LA. Now she’s looking for ways to pay to relieve tra;c congestion in LA. Now she’s looking for ways to pay City and winds through the heart of LA to finish Downtown. for it. If you know how, call and share it with her on the live TV call- for Beatit. If you The know High how, Cost call andOf shareGas. itGo with Metro. her on the live TV call- Be sure to check metro.net for information on extensive bus in show “Metro Live” on Thursday, March 27 from 8-9pm on City in showWhat “Metroare you Live” waiting on Thursday,for, $4 a gallon? March Seventy-three27 from 8-9pm miles on City detours prompted by the race. TV Channel 16 and LA 36. TV ofChannel tra;c-free 16 and Metro LA 36. Rail, 2,500 clean-burning Metro buses on more than 200 routes and a growing number of fast and Street Smarts at Intersections Interactive Video Wall Launched At metro.net Interactivefrequent Metro Video Rapid Wall routes Launched are more At than metro.net enough reasons Most pedestrian and vehicle accidents happen at intersections. Metro’s web site, metro.net, has debuted its new Metro Interactive Metro’sto cut web your site, commuting metro.net, costshas debuted and Go its Metro. new Metro Interactive Here are a few tips to help keep you safe: video wall – a collection of destination and news videos designed to video wall – a collection of destination and news videos designed to help customers and visitors easily navigate LA. Highlights include help> FromStay customers alert The around Seaand visitors traTo; Thec and easily Hills street navigate Oncrossings. Line LA. Highlights 550 include videos from the Go Metro campaign, news and features reporting videos> MakeWhen from allwaiting yourthe Go connectionsto Metrocross, campaign,stay fromwell backSan news Pedroaway and from tofeatures West the curb.Hollywood,reporting on events, ongoing projects and safety videos. on andevents, make ongoing them fast,projects on Metroand safety Express videos. 550. Line 550 serves > NormandieLook both ways and before Vermont stepping avenues, into the the Harbor street; Watch Transitway, out Free Metro Earth Day “Rock & Ride” Concert April 22 FreeExpositionfor Metro vehicles EarthPark turning and Day right. San “Rock Vicente & Boulevard Ride” Concert along its April route. 22 Take care of Mother Earth. Leave your gas-guzzling, air-polluting Take> CheckCross care only ofout Mother theon thetimetable Earth.“Walk” Leave atsignal metro.net your – and gas-guzzling,. make sure noair-polluting vehicles car behind and Go Metro to Union Station for a free noontime car arebehind approaching. and Go Metro to Union Station for a free noontime concert by the rock band Canon on Tuesday, April 22, on the concert> GetNever byInvolved insist the rock on having bandIn Metro Canon the right-of-way Service on Tuesday, May by Aprilstepping 9 22, onout the south patio. Canon will perform its hit eco song “The Hourglass,” as southImproveinto patio. tra; transitCanonc. servicewill perform in your its community.hit eco song Attend“The Hourglass,” the as well as other great music at Metro’s Earth Day celebration wellMetro as other South great Bay music Governance at Metro’s Council Earth Day meeting celebration Friday, > Don’t block out sounds and sights by using earphones, “Rock & Ride” event. “RockMay & 9Ride” at 9:30am event. at the Carson Community Center, cell phones, hoods or umbrellas. 801 E. Carson St., Carson. For information, search for Gates Planned For Metro Rail Gates“Metro Planned South Bay” For at Metro metro.net Rail. Discover LA’s Transit Options At metro.net Entry gates are going up on Metro Rail. Gates will be installed Entry gates are going up on Metro Rail. Gates will be installed Study results on mass transit and other transportation on the Metro Red Line, Metro Purple Line and selected light rail on Metro’sthe Metro 25-YearRed Line, Plan Metro Sparks Purple Line Widespread and selected Interest light rail options for the Westside, Downtown, Crenshaw/Prairie, stations in e=orts to provide for seamless travel, improve transit stationsAnd the in ehits=orts just to keepprovide on forcoming! seamless More travel, than improve 12,000 visitors transit Canoga and Eastside corridors are being released in a station security and prevent fare evasion. Metro has been using stationhave security reviewed and Metro’s prevent Long fare Range evasion. Transportation Metro has been Plan using on series of public meetings. Get the latest updates or meeting a barrier-free “honor system.” a barrier-freethe internet. “honor On average, system.” the plan for LA’s transportation notices online at metro.net under “Projects & Studies.” future gets 550 views a day. Find out for yourself what the excitement is all about at metro.net/imagine.

If you’d like to know more, If you’dIf you’d like like to knowto know more, more, please call us at pleaseplease call call us usat at 1.800.464.2111, 1.800.464.2111,1.800.464.2111, GEN-DE-08-010 ©2008 LACMTA ©2008 GEN-DE-08-010 or visit metro.net. or visit metro.net. GEN-CE-08-009LACMTA ©2008 or visit metro.net. LACMTA ©2008 GEN-DE-08-010 If you’d like to know more, please call us at 1.800.464.2111,

or visit metro.net. LACMTA ©2008 SBY-VE-08-011

Metro Monthly

Objective To provide bus and rail riders with an informative and entertaining monthly publication about Metro

April 2008 10 media relations

Media Relations

The equivalent advertising value of Metro’s print and electronic news coverage generated in April is $1,785,186. The fiscal YTD total is $9,797,091. The fiscal year goal is $8 million.

Media Relations/Cable Television/Video Production > Distributed 20 Metro press releases > Scheduled Los Angeles Times editorial board meeting to discuss options for half-cent sales tax ballot measure > Completed spring Metro Motion cable show > Produced two videos for the web: - Go Metro to Fiesta Broadway - Bike to Work Day > Coordinated four press events: - Poetry Readings - I-5 Carpool Lanes Opening - Earth Day Concert - Federal Congestion Pricing Grant Announcement > The following Metro Speaks engagements took place as follows: - Gri;n Elementary School - Mar Vista Green Neighborhood Association - Military O;cers Association of America

April 2008 Press Release Log 04.02.08 Earth Day Concert 04.09.08 Fiesta Broadway 2008 04.10.08 Reaction to CTC Vote on Goods Movement 04.11.08 Metro Eco Friendly Apparel at Metro Store 04.17.08 Go Metro to the Aquarium 04.18.08 Earth Day Detours 04.22.08 Earth Day Eco Facts 04.18.08 Metro Vanpool Program Reaches New Milestone 04.18.08 Bike to Work Day 2008 04.21.08 Advisory – Earth Day Concert 04.21.08 New Round of Public meetings on Westside Extension Transit Corridor Study 04.21.08 Carina Ricco Earth Day Concert 04.22.08 Go Metro to Clean Clear Water Festival 04.23.08 260 New 45 Foot Buses 04.24.08 Metro Board Takes Step toward Putting new Transportation Sales Tax on November Ballot 04.28.08 Bike Pedestrian Access to Newhall Metrolink Station 04.30.08 Advisory – May 1st March Detours

April 2008 11 regional communications programs

Regional Communications Programs

Constituent Program Management Corridor Studies/Programs > I-710 project team continued to finalize participation in the project’s Local Advisory Committees and Corridor Advisory Committee. Met with the East Los Angeles Local Advisory Committee. Developed project fact sheet. Developed strategy and materials for roll out of Local Advisory Committees during May and June > Crenshaw-Prairie team outlined and scheduled presentations for key stakeholders. Briefed o;ces of Director Parks and Assembly member Ridley-Thomas. Team continues to refine alternatives and alignment issues > Eastside Phase 2 team successfully completed four project update community meetings. Planned for May city briefings and continued engagement on TAC issues > Canoga Transportation Corridor project team worked to compile comments from March DEIR hearings. Team continues to refine LPA and is planning related outreach > Regional Connector continued meetings with the Little Tokyo Community Council Regional Connector Subcommittee and held a pre-meeting for the Downtown Center BID/Central City Association Board of Directors Meeting > Westside Study team held individual briefings with the o;ces of Board Chair O’Connor, Director Yaroslavsky, Jaime de la Vega, cities of West Hollywood and Beverly Hills regarding screened alternatives moving forward. Provided overview to BOMA, Westwood Homeowners Association, and Metro Citizens Advisory Council. Met with UCLA transportation planners regarding potential Westwood-area station locations. Launched group Facebook page. Coordinated collateral materials for 3rd round of community meetings beginning May 5. Held two elected o;cials briefings in advance of May community meetings Transportation Policy Program Communications > Continued Congestion Reduction Outreach Strategy development concerning USDOT grant and L.A. County Operating Plan. Participated in consultant negotiations. Held first Congestion Pricing Symposium attended by 100 representatives from o;ces of elected o;cials, transportation agencies and COGs > Completed LRTP Outreach implementation with Planning. Produced and distributed an additional 500 LRTP videos in English and Spanish, and posted to the Metro website. Completed the last five LRTP public meetings in South Bay Cities, San Gabriel Valley, Gateway Cities, North Los Angeles County and the San Fernando Valley. Conducted LRTP presentations and updates to South Bay Association of Chambers, Green LA, Move LA, Environment Now, West LA CPAB Tra;c Committee, Eastside Phase 2 Outreach Meetings in Whittier, S. El Monte, Montebello and Pico Rivera, Building Owners & Managers Association of Greater LA, Wilmington Chamber, Redondo Beach Civic Leaders Tour, Harbor City Harbor Gateway Chamber, American Jewish Committee, CD 11 Neighborhood Empowerment Congress Transportation Committee, the, LA County Federation of Labor, the Valley Industrial Association Advocacy Committee, and the VICA Government A=airs Committee > Continued strategy and implementation of Corridor Studies and Imagine Campaigns. Initiated planning of Student Transportation Summit and Business Transportation Summit > Coordinated with Caltrans on SR 710, I-405, I-5/I-710 Research and Development > Metro Vanpool Program: Total program enrollment of over 600 vanpools; continued developing comprehensive marketing campaign to increase awareness of the program among LA County commuters; presented program to Downtown LA law firm launching the new outreach strategy > 2008 Customer Satisfaction Survey: Finalized survey instrument, trained surveyors and began on-board survey fieldwork > Bus Stop Signage Project: Working with Stops and Zones, the Signage group and Creative Services, developed a revised phased plan for implementing new bus stop signage; began work on a database; a manufacturer representative presented a signage modular system being used by other cities > Bike to Work Day: Distributed promotional items and information to the 35 pit stop sponsors; finalized marketing and media plan Transit Education Programs > Conducted safety orientation tours to 1,581 students > Conducted rail safety presentations to 5,207 people > Continued to advertise at 8 Albertsons check-out stands reaching 447,264 > Provided safety outreach and learning materials to schools for 900 students > Continued to show safety videos in the 14 LA County clinics reaching 60,667 people 12 April 2008 regional communications programs

Capital Program Mitigations

During the month of April, the following activity was reported for Metro’s construction projects. Metro Gold Line Eastside Extension > Distributed 8 construction notices that reached approximately 12,925 residences and businesses regarding: - Deck removal for phases I and II - I-710 Freeway retrofit - Tra;c switch at 3rd and Indiana - Concrete pours - Water valve replacements > Met with 103 residents and business owners to coordinate construction activities > Supported the 13th Annual Community Job and Information Fair at Dodger Stadium > Delivered 8 “open during construction banners” and 36 banners promoting the project > Supported the Little Tokyo Cherry Blossom Festival > 15 mitigation cased closed

Expo Light Rail Transit Project > Distributed 3 construction notices regarding: - Downtown corridor girder installation - Downtown corridor storm drain installation - Mid-Corridor K-rail installation

> Held a project status update meeting at: - Holman United Methodist Church (Segment B) - Culver City Senior Center (Segment C)

> Provided project update presentations to: - United Homeowners Association (Segment B) - Cameo Woods Homeowners Association (Segment C) - Culver City Chamber Membership Luncheon (Segment C)

> Hosted informational tables at: - Rancho Cienega Park Health Fair (Segment B) - Culver City Farmers Market Earth Day Event (Segment C)

> Continued coordination of construction fence art mural with Dorsey High School

> Continued Segment C business assessments

> Continued school safety outreach to schools along the project alignment

> Attended regularly scheduled meetings with USC and Expo Park to discuss coordination of events and construction activities

April 2008 13 government relations

Government Relations

> Monitored all State Bill introductions/amendments > Monitored the CTC meetings > Attended Southern California Legislative Roundtable meeting > Attended Multi-County Goods Movement Action Plan Advisory Stakeholder meeting > Monitored Infrastructure Bond working group committee meetings > Chaired weekly meetings of the CA Transit Association’s Legislative Committee > Participated in monthly TAC and BOS meetings > Supported Regional CEO meeting > Supported Mobility 21 Coalition, Executive Committee and Summit Planning Meetings > Monitored agendas of LA City Council and committees, notified Metro sta= of relevant items, coordinated responses and attended meetings > Monitored agendas and meetings of Los Angeles County Board of Supervisors > Met with Congressman Schi= ’s sta= for an update on the SR-2 terminus project > Met with Congresswoman Harman’s sta= for an update on the Crenshaw-Prairie transit corridor study > Organized a briefing and tour along the Metro Orange Line for the Metropolitan Manila Development Authority > Organized a briefing on Metro’s Operations, bus rapid transit and congestion pricing demonstration initiative for the German Members of Parliament > Submitted 1st quarter reporting to the Fair Political Practices Commission for lobbying activity > Testified on behalf of Metro in Sacramento on Assembly Member Mike Feuer’s transportation package > Attended meeting with LA City Councilmember Bill Rosendahl and sta= on Metro Green Line extension to LAX > Met with LA City Councilmember Ed Reyes’ sta= and community members on December 2007 bus service changes > Participated in APTA’s Program Structure Working Group to begin drafting principles for SAFETEA-LU authorization > Took part in meetings of the Metropolitan Rail Discussion Group to develop an authorization platform for urban transit systems > Met with key Senate sta= regarding the SAFETEA-LU technical corrections bill and Expo local match language > Participated in the “Access DC” trip sponsored by the LA Chamber and Mobility 21 > Interacted with USDOT o;cials on Metro’s congestion reduction demonstration initiative

April 2008 14 sector activity

Sector Activity

Metro Metro Brief Topics GWC SFV SB SGV WS/C Rail Imagine the Possibilities x x x x x x $1 for Transit – $2 for Environment x x x x x x Beat the High Cost of Gas. Go Metro x x x x x x Metro’s 25-Year Plan Sparks Widespread Interest x x x x x x Thousands go with Metro Employer Pass x x x x x x Get Involved in Metro Service May 8 x From Monrovia to Norwalk on Line 270 x Go Metro to see Encino on Line 150 x Get Involved in Metro Service May 7 x From the Sea to the Hills on Line 550 x Get Involved in Metro Service May 9 x Rapid Service for El Monte x Eastside Extension 75% Done x Get Involved in Metro Service May 12 x Get Updates on Westside Transit Options x Get Involved in Metro Service May 14 x

Other Governance Council Meetings x

Campaigns Line 577X x Metro Rapid Line 710/Purple Line Connections x Line 920 Street Signage Program x

April 2008 15 commute services

Commute Services

We are pleased to report that about 90% of last year’s annual pass clients have renewed for this year. This month we are pleased to welcome the following business pass sales accounts:

- Carl’s Jr. (2 sites) - KI Los Angeles - CM Tel (USA) LLC - Laemmle Theatres, LLC (10 sites) - Double Tree Inn - Life-Care - Evergreen Chateau Inc. - Our Lady Queen of Angels Church - Ground Works Co=ee Company - Panini Café - Honky Tots Inc. dba - Tony’s Jeans, Inc. - California Baby - Trimana - JBs Private Label

Annual employer TAP programs began in August of 2005 and currently there are 265 worksites with 6,510 passes distributed and a revenue of $1.4 million for 2008.

Institution Pass Programs

Currently UCLA, Rio Hondo College, Los Angeles City College, Valley College, LATTC, Southwest College and East Los Angeles College all participate in the I-Pass program. Total revenue from August 2005 to date is $2,635,971.

By the Numbers

> Pass Program Sales Revenue YTD (estimated): $12,269,109 > Surveys Processed: 7,792 YTD: 196,154 > Public Pass Sales Outlets: 609 > Metro Rewards (rideshare incentive program) - Worksites YTD: 1,552 - New worksites this month: 21 - Participants YTD: 22,251 - Program participants to date: 61,425

Upcoming Events

> Bike to Work Day – May 15, 2008

> 10th Annual Diamond Awards at the Biltmore Hotel – May 21, 2008

April 2008 16

Coming soon…

Some of the projects planned for May 2008 include:

> Bike to Work Day

> Transit Corridor Meetings

> Safety

April 2008 17 One Gateway Plaza metro.net Los Angeles, CA 90012-2952 08-3117sz ©2008 lacmta ©2008 08-3117sz