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In the Public Eye

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In the Public Eye In the Public Eye April 2008 Green Initiative Metro Gold Line Eastside Extension TAP Live Poetry Reading Safety Metro Quarterly Line 920 Street Signage Imagine Table of Contents campaigns Imagine 1 Intersection Safety 1 Safety 1 Metro Gold Line Eastside Extension 2 Green Initiative 2 TAP 2 Line 577X 3 current promotions Earth Day 3 Metro Quarterly 3 Poetry Readings 4 metro art Poetry in Motion 4 customer signage Line 920 Street Signage Program 5 customer programs and services Recap 6 cross promotions and events Recap 7 customer information 12-Minute Map 8 Bike Map 8 Destinations 8 Rider’s Guide 8 System Map 8 web Web Stats 9 metro updates Metro Briefs 10 Metro Monthly 10 media relations Press Releases 11 regional communications Recap 12 programs government relations Recap 14 sector activity Recap 15 commute services Sales Figures 16 coming soon Overview for May 2008 17 April 2008 campaigns Imagine Objective To encourage public participation in the Long Range Transportation Plan process campaignscurrent promotions Intersection Safety Objective To encourage safety near dangerous intersections throughout Los Angeles County campaigns Safety Objective To promote Bus and Rail Safety to the general public April 2008 1 campaigns Metro Gold Line Eastside Extension Fact Sheet Objective Metro Gold Line Eastside Extension To provide construction updates and build excitement Project Overview Another six miles of train tracks will extend the Metro Gold Line from Union Station to Pomona for the Metro Gold Line Eastside Extension and Atlantic, o=ering the Eastside faster and more convenient access to many destinations. With the construction of the Eastside Extension, the communities of Little Tokyo/Arts District, Boyle Heights and East Los Angeles will be connected by rail to Long Beach, Hollywood, the San Fernando Valley, Downtown Los Angeles, Pasadena and more! With construction of the Eastside Extension, the Metro Rail system will expand to serve 70 stations. Project at a Glance t Six miles long t Directly connects to existing Metro Gold Line to Pasadena without Kd_edIjWj_ed% =Wj[mWoJhWdi_j9[dj[h passengers having to transfer CWh_WY^_FbWpW B_jjb[Jeaoe% F_Ye%7b_ie t Estimated ride time between Union 7hji:_ijh_Yj Station and Atlantic Station: 17 minutes Ieje t Total new stations: Eight (2 underground) t Twin tunnels under Boyle Heights: 1.8 miles long t Budget: $898 million t Start of construction: 2004 t Forecasted opening: Late 2009 t Park & Ride provided at Atlantic station ?dZ_WdW CWhWl_bbW ;WijB7 7jbWdj_Y 9_l_Y9[dj[h t Powered electrically with overhead catenary wires Project Process Metro has been working with local community residents and businesses since 1991 to plan and develop the details of this rail project and will continue working with the community through construction. How to Reach Us For questions concerning the construction of the Metro Gold Line Eastside Extension, please contact the Community Relations team at 213.922.2259, visit the field office at 1505 E. 1st Street, Los Angeles, CA 90033, or visit metro.net/eastside current promotions Green Initiative Objective To provide information about Metro’s initiatives to protect the environment current promotions TAP Next month Objective your pass will be on a TAP Card. To convert Metro pass holders to the TAP card and provide instructions on its use This Sales Location will sell TAP cards instead of paper passes starting next month.* Your regular Metro Monthly or Weekly pass will be loaded onto a plastic TAP card, which you can re-load and re-use again and again. Please refer to the TAP brochure for more details. And get ready to TAP ! *Look for additional TAP Sales Locations in the coming months. April 2008 2 campaigns Line 577X Objective To increase ridership on Metro Line 577X current promotions Earth Day Objective To celebrate Earth Day and encourage people to Go Metro to protect the environment current promotions Photo Credit: Gayle Anderson Metro Quarterly Objective To communicate strategic and useful information to Metro stakeholders April 2008 3 current promotions Poetry Readings Objective Metro celebrated the 10th year anniversary of our partnership with Poetry in Motion/LA with a reading from poets Eleana Karina Byrne, Suzanne Lummis, Marisela Norte and hosted by Alice Quinn, Director of the Poetry Society of America Photo Credit: Gayle Anderson metro art Poetry in Motion Each month a poetry placard is posted on every Metro bus to enhance bus customers’ journeys. The poem for April is X-Ray by Harryette Mullen. April 2008 4 customer signage Line 920 Street Signage Program Objective To help customers distinguish between the routes of Metro Rapid 720 and Rapid Express 920 on Wilshire Bl and board the correct bus -(& /(& ;WijXekdZ%al este C[jheHWf_Z-(&HWf_Z;NFH;II/(& M_bi^_h[#M^_jj_[h IWdjWCed_YW49ecc[hY[ /(& -(& EY[Wd%9ebehWZe *j^ 888 HWf_Z ) H6CI6BDC>86 M_bi^_h[ '*j^ (,j^ 8kdZo 8Whh_d]jed 8ediWbb%L7>eif_jWb M[ijmeeZ C[jheHWf_Z -,' 8[l[hbo=b[d IWdjWCed_YW C[jheHWf_Z -&* 8[l[hbo HeX[hjied BW9_[d[]W C[jheHWf_Z -&+ <W_h\Wn C[jheHWf_Z -.& BW8h[W 9h[di^Wm C[jheHWf_Z -'& M[ij[hd C[jheHWf_ZC[jheHWf_Z-'& -+- C[jheFkhfb[B_d[ DehcWdZ_[ C[jheFkhfb[B_d[ L[hcedj C[jheHWf_Z -+* C[jheH[ZB_d[ C[jheFkhfb[B_d[ 7blWhWZe C[jheH[ZB_d[ C[jheFkhfb[B_d[ M_jc[h >ef[ ,j^ C[jheHWf_Z -'* 8heWZmWo 8DBB:G8: C[jheHWf_ZC[jheHWf_Z-*& -*+ CW_d Ieje C[jheHWf_Z -+' M^_jj_[h Beh[dW ?dZ_WdW >[hX[hj 7h_pedW 7jbWdj_Y >e[\d[h D BZigdGVe^YWdVgYhVcYY^hX]Vg\ZheVhhZc\ZghVii]ZhZhidehdcan# Los usuarios pueden subir y bajar en éstas paradas solamente. ;dgZmVXi^c[dgbVi^dc$Para información exacta'$.&&$(,,$,..) :[[ZXi^kZ)$%- HjW_ZXiidX]Vc\Zl^i]djicdi^XZ$Sujeto a cambio sin previo aviso '$.&&$9ECCKJ;c[jhe$d[j April 2008 5 customer programs & services Customer Programs & Services > Metro Customer Centers, Lost and Found and the Reduced Fare O;ce operations: - Over 39,000 customers served · 12.6% decrease over April 2007 REGIONAL REGIONAL REGIONAL Los Angeles County Los Angeles County Los Angeles County taptogo.net There’s a great new way to pay your fare Un forma fácil de on buses and trains in LA. JAN pagar su tarifa MAY SEP > TAP was sold at all four of Metro’s Customer Centers TAP is here! Here’s How It Works Frequently Asked Questions Le presentamos a TAP Soon we’ll be replacing your old Tap your card on the Where is 7070my TAP card accepted? How long will my TAP card last? 70 70 paper pass with the new Transit 1 bus fare box or rail All bus and rail service operated by Metro currently The TAP card itself is designed to last about 3 years; station validator. accepts TAP as fare payment. Over the next two years, eventually, you’ll need a replacement card. For now, Access Pass: TAP! It’s a durable Busbus Fare Box most municipal lines will accept TAP as well. TAP is you can only add monthly passes to your card. In the plastic card you can use month currently limited to regular monthly passes. Soon, future, you’ll be able to add additional pass products. (Wilshire, Baldwin Hills, East Portal and East Los Angeles) TAP will store different types of passes and values to after month. make travel easy for all riders throughout the greater What if I lose my TAP card? Los Angeles area. Don’t worry – you’re protected. Just contact 1.866.TAPTOGO as soon as possible. We’ll verify your Here’s why TAP is a better way to ride: How do I add another monthly pass to my pass information and account balance, replace Rail Station Validator TAP card? your card and restore the balance for a nominal fee. It’s Smart rail When it’s time to buy a pass for the following month, Your TAP card actually remembers your simply pay as usual and the pass will be automatically Can I allow others to use my TAP? monthly pass information. added to your card. There is no need for a new card No. Only you are authorized to use the TAP card - Sales continued to drop, 35% decrease compared to February each month because your pass information is loaded assigned to you. It’s Simple onto your existing TAP card. With TAP, all you do is tap the fare box and go. How do I use TAP to transfer from Metro to other Do I need to tap every time I change rail lines? municipal lines? It’s Secure Yes. When transferring from one rail line to After using your TAP card to board a Metro bus line, Your TAP card can be replaced if you lose it. another, you are required to tap before boarding the pay the bus operator the cash fee for a Metro-to-Muni next rail line. transfer, and use the paper transfer for local Note: It is likely that people are reloading their cards at connecting service. TAP currently works on all Metro bus and rail 2 A “beep” and a message show What if I don’t tap my card on the TAP target? lines. And soon, other carriers will accept TAP. your card is valid. Any time you ride, you must tap your card. Remember, How do I transfer from a municipal line to Metro? So you’ll need only one card to ride almost any a monthly pass loaded on your TAP card gives you Simply tap when you board. Your TAP card is valid on bus or train in Los Angeles County. unlimited rides, just like your paper pass did. So tap any bus or train operated by Metro. valid it every time. Fare inspectors will have card readers, so you may be cited for fare evasion if you fail to tap.
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