New River Gorge National River Visitor Study
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Social Science Program National Park Service U.S. Department of the Interior Visitor Services Project New River Gorge National River Visitor Study Summer 2004 Report 153 Park Studies Unit Social Science Program National Park Service U.S. Department of the Interior Visitor Services Project New River Gorge National River Visitor Study Summer 2004 Marc F. Manni Yen Le Margaret A. Littlejohn Steven J. Hollenhorst Visitor Services Project Report 153 April 2005 Marc Manni and Yen Le are research assistants for the VSP, Margaret Littlejohn is the National Park Service VSP Coordinator, and Dr. Steven Hollenhorst is the Director of the Park Studies Unit, Department of Conservation Social Sciences, University of Idaho. We thank Amanda Bowman, Brian Forist, Levi Novey, Wendy Shields, Pixie Siebe, Laurel Sipes, and the staff and volunteers of New River Gorge National River for their assistance with this study. The VSP acknowledges the Public Opinion Lab of the Social and Economic Sciences Research Center, Washington State University, for its technical assistance. New River Gorge National River VSP Visitor Study June 19-27, 2004 Visitor Services Project New River Gorge National River Report Summary ! This report describes the results of a visitor study at New River Gorge National River (NR) during June 19-27, 2004. A total of 839 questionnaires were distributed to visitor groups. Visitor groups returned 552 questionnaires for a 66% response rate. ! This report profiles New River Gorge NR visitors. A separate appendix contains visitors’ comments about their visit. This report and the appendix include summaries of those comments. ! Thirty-two percent of visitor groups had two people, 30% were groups of three or four, and (34%) were in groups of five or more. Fifty-two percent of the visitor groups were family groups. Fifty-six percent of visitors were aged 26-60 years and 18% were aged 15 years or younger. ! International visitors, comprising less than 1% of the total visitation, were from South Africa (22%), Japan (17%), Singapore (17%), and 6 other countries. United States visitors were from West Virginia (28%), Ohio (11%), Virginia (10%), and 34 other states, and Washington, D.C. ! Prior to this visit, visitor groups most often obtained information about New River Gorge NR through previous visits (54%), friends/relatives/word of mouth (43%), and travel guides/tour books (22%). Eighty-eight percent of visitor groups received information before their visit. Most groups (87%) received the information they needed about the park. ! The most common reasons that visitor groups went to the New River Gorge NR area (within 50 miles of park) were to participate in recreation (25%) and visit New River Gorge NR (23%). On this visit, the most common activities while visiting New River Gorge NR were sightseeing (55%), hiking/walking (53%), and seeing New River Gorge Bridge (45%). ! The average visitor group expenditure in and outside the park (within 50 miles of park) was $403. The median visitor group expenditure (50% of group spent more, 50% spent less) was $130. The average per capita expenditure was $84. ! In regard to use, importance, and quality of park services and facilities, it is important to note the number of visitor groups that responded to each question. The most used interpretive services by the 391 respondents included park brochure/map (61%), visitor center exhibits (43%), and visitor center information desk (43%). The interpretive services that received the highest combined “extremely important” and “very important” ratings included assistance from park staff (84%, N=101) and visitor center information desk (77%, N=153). The services that received the highest combined “very good” and “good” quality ratings were assistance from park staff (95%, N=98) and visitor center information desk (91%, N=141). ! The most used visitor services/facilities included parking (21%), restrooms (20%), and highway directional signs (17%). The visitor services/facilities that received highest combined “extremely important” and “very important” ratings included boat launches (94%, N=74), campsites (93%, N=54), and hiking/biking trails (87%, N=160). The services that received the highest combined “very good” and “good” quality ratings were park overlooks/scenic views (91%, N=282) and parking (89%, N=358). ! Most visitor groups (94%) rated the overall quality of visitor services at New River Gorge NR as "very good" or "good." Less than two percent of visitor groups rated the overall quality of visitor services as “very poor” or " poor." For more information about the Visitor Services Project, please visit the University of Idaho Park Studies Unit website: www.psu.uidaho.edu New River Gorge NR VSP Visitor Study June 19-27, 2004 TABLE OF CONTENTS Page INTRODUCTION................................................................................................................................................ 1 METHODS ......................................................................................................................................................... 2 RESULTS........................................................................................................................................................... 5 Visitor groups contacted ............................................................................................................................... 5 Demographics ............................................................................................................................................... 5 Visitor awareness that New River Gorge NR is a unit of the National Park System................................ 12 Sources of information ................................................................................................................................ 13 Visitor travel plans....................................................................................................................................... 15 Primary reason for visiting the area............................................................................................................ 16 Overnight accommodations ........................................................................................................................ 17 Places visitors spent the night before and after visiting the park.............................................................. 17 Communities where visitors obtained support services ............................................................................ 33 Forms of transportation............................................................................................................................... 36 Number of vehicles...................................................................................................................................... 36 Length of visit .............................................................................................................................................. 38 Wayfinding in the park................................................................................................................................. 40 Sites visited.................................................................................................................................................. 41 Activities....................................................................................................................................................... 45 Visitors’ unmet expectations....................................................................................................................... 59 Interpretive services used........................................................................................................................... 62 Interpretive services: importance and quality............................................................................................. 63 Visitor services and facilities used.............................................................................................................. 79 Visitor services and facilities: importance and quality ............................................................................... 80 Importance of selected park resources...................................................................................................... 92 Selected elements' effect on visitor experience......................................................................................... 94 Total expenditures in the New River Gorge NR area................................................................................ 95 Number of adults and children covered by expenditures.......................................................................... 95 Future preference for camping ................................................................................................................. 104 Preferred subjects to learn about on a future visit................................................................................... 105 Preferred methods to learn about New River Gorge NR on a future visit ............................................. 106 Overall quality of visitor services .............................................................................................................. 108 Planning for the future............................................................................................................................... 109 Additional comments................................................................................................................................