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INTERREG IVC Analysis Report Creative Industries

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INTERREG IVC Analysis Report Creative Industries INTERREG IVC analysis report Creative industries October 2014 Credits Experts for thematic capitalisation on creative industries: Sylvia Amann – inforelais – Austria Sylvia Amann is the director of inforelais , a consulting company specialised in policy development in the fields of culture and the creative industries, and in EU-funding. inforelais offers tailored consulting services in the fields of urban, regional and rural development, creative economy and EU funding. Sylvia holds a Master’s degree in Commercial Sciences. She was in charge of coaching local and regional authorities, partners in the INTERREG IVC project CREA.RE, and advised the European Design Innovation Initiative project, ‘SEE-platform’. Sylvia is frequently involved in European Commission policy-making initiatives on cultural and creative industries and has been nominated expert from Austria to the OMC Cultural and Creative Industries Working group of EU Member States. http://www.inforelais.org/ Dr Bastian Lange – Multiplicities – Germany Dr Phil. Bastian Lange is an urban and economic geographer specialised in the field of creative industries, questions of governance and regional development. He spearheads the Multiplicities-Berlin research and strategic consultancy office. Multiplicities is an independent research and consultancy office operating at the cutting edge of creative industry, urban development and policy-making. The project management service is active in the fields of business consultancy, urban research and innovation promotion. Its client base is comprised of creative enterprises, administrative and political entities and also intermediary organisations. Multiplicities analyses socio-economic transformation in the creative knowledge age, providing transparency within the fields of politics, industry and the creative scenes. Multiplicities recognises new trends in complex structures and brings them to maturity for the benefit of planning processes. http://www.multiplicities.de The thematic experts would like to thank the following persons/institutions for their input, advice, and feedback in the drafting of this thematic report (in alphabetical order): Kimmo AULAKE, Ministry of Culture (FI), Chair of CCI OMC working group ‘Export and Internationalisation’ Guiomar ALONSO CANO, UNESCO Dakar (INT) Leena ARVONEN, FINPRO (FI) Nadine BATHELT, Berlin Senate Department for Economics, Technology and Research (DE) Erica ELK, Cape Craft and Design Institute (RSA) Steve HARDING, Birmingham City University (UK) Melody HOUK, URBACT II Secretariat (EU) Elena KHOROSHKINA, Nordic Council of Ministers (DK), Northern Dimension Partnership programme ‘Cultural and Creative Industries Platforms’ (INT) Nina LAKEBURG, (DE) Cédric LEGER, Regional Council of Limousin (FR), RUR@CT coordinator Sabine PRAMMER, Creative Industries Styria (AT) Valentina Montalto, KEA, Thematic Network ‘Creative SpIN’ (BE) Christina Melander, Danish Design Ladder (DK) Representative of ECIA - European Creative Industries Alliance (DE) Lasse SCHULEIT, Lynfabrikken (DK) Sarah OSSWALD, ZwischenZeitZentrale (DE) Nadja RIEDEL, Brandenburg University of Technology Cottbus (DE), INTERREG IVB Baltic Sea Region project ‘Urban Creative Poles’ Esther RUITEN, City of Arnhem (NL), INTERREG IVC project ORGANZA Jan SIMONS, University of Amsterdam (NL) Ragnar SIIL, Estonian Ministry of Culture (EE), OMC CCI working group Ingrid WALTHER, Berlin Senate Department for Economics, Technology and Research (DE), INTERREG IVC CREATIVE METROPOLES and Cross-Innovation project partner Anna WHICHER, Design Wales (UK), INTERREG IVC project SEE … and all the representatives of the 14 INTERREG IVC creative industries projects having contributed to the report on thematic capitalisation and their participation in the thematic workshop. … and the INTERREG IVC JTS – especially the thematic capitalisation team – for professionally accompanying the whole process. “The contents of this work reflect the views of the author(s) and do not necessarily represent the position of the INTERREG IVC programme. The authors are entirely responsible for the facts and accuracy of the data presented.” Foreword: Capitalising on achievements Over the last seven years, with the goal of improving regional policies, more than 2 000 public institutions across Europe have been learning from each other through cooperative policy learning in 204 interregional projects supported by the INTERREG IVC territorial cooperation programme. The programme can now point to hundreds of examples of how a region or city has built on the experiences of their counterparts elsewhere to enhance their own policy and delivery strategies. A few examples: o inspired by the approaches taken by the Welsh ECO Centre and an Educational Centre in the Dutch city of Sittard-Geleen, the Hungarian city of Vecsés developed educational activities on renewable energy and sustainability for its school children. o after consulting the Spanish city of Paterna, the Latvian Daugavpils City Council was able to successfully modernise its soviet-era industrial parks, giving a major boost to business development. o after consulting the Cypriot authorities, the Greek Region of Crete invested in water recycling and re-use schemes, applying the Cypriot models. The policy learning enabled by the INTERREG IVC Programme is not just a paper exercise: it has helped, through 204 projects, almost 6 000 staff involved in regional policy to acquire new skills and capabilities, and it has led directly to the improvement of more than 400 policies. The programme was therefore determined to go a step further and share its tremendous wealth of policy experience and know-how even more widely. The programme therefore asked 12 teams of experts covering 12 different fields of policy to analyse the achievements of its projects and to report back on ‘what works’. This report, which focuses on Creative industries , is the fruit of their work. It showcases a selection of tried-and-tested policies and practices in creative industries that have been shared through the INTERREG IVC programme, and which will be of interest to all EU regions. Policymakers and practitioners interested in this topic – whether working on regional, national or European scales – will also find policy recommendations tailored to them. Cooperative policy learning makes sense. It makes sense because, in an era of tight budgetary constraints, local and regional authorities are seeking best value for money, and robust evidence can enhance the chances of policy success by eliminating the risks and costs of trial and error. To take forward the programme’s key strategic task of sharing policy know-how, the new programme for 2014-2020, INTERREG EUROPE, is developing ‘Policy Learning Platforms’ which will stimulate a process of continuous policy learning among all interested regional policy stakeholders around Europe. Michel Lamblin Erwin Siweris Programme Director Deputy Programme Director 1 Table of contents Executive Summary.................................................................................................. 3 1. Introduction and Methodology.......................................................................... 5 1.1 Introduction: The INTERREG IVC Creative Industries Microsystem ............................. 5 1.2 The capitalisation methodology .................................................................................... 6 1.3 Definitions / Thematic glossary .................................................................................... 7 2. The European policy context for Creative industries ..................................... 9 2.1 European Creative industries ....................................................................................... 9 2.2 What is the added value of interregional cooperation for CCI policy-making? ............ 11 2.3 EU policies (2014-2020) addressing the Creative industries ...................................... 12 3. Analysis ............................................................................................................... 14 3.1. Recent Trends and Challenges in Creative Industries policy-making ........................ 14 3.2. Profile and policy challenges addressed by the 14 INTERREG IVC projects dedicated to creative industries ........................................................................................................ 17 3.3 Analysis of the creative industries good practice examples ........................................ 21 3.3.1 Prerequisites for the implementation of creative industries policies ................................... 22 3.3.2 Evidence-based policy ..................................................................................................... 24 3.3.3 Access to new (national / international) markets ............................................................... 25 3.3.4 Innovation support for creative businesses....................................................................... 30 3.3.5 Creative Spaces .............................................................................................................. 34 3.3.6 Spillovers generated by the creative industries ................................................................. 36 3.3.7 Open innovation in and with creative industries ................................................................ 40 3.3.8 Creative industries in Smart Specialisation Strategies ...................................................... 43 3.4 Transferability and mainstreaming of good practice
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