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Promoting Gender Equality

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Promoting Gender Equality Social Impact: 2020 Highlights Contents Introduction Sustainable world Climate action Sustainable consumption and production Fair and open society Creating opportunity Promoting equality Digital for good Digital rights and digital citizenship Covid-19 What’s next? Contents Introduction Sustainable world Fair and open society Digital for good Covid-19 What’s next? 2 CEO foreword offerings, supporting those who have been most or how we helped protect natural resources small but necessary steps to make our company Dentsu’s ambition is to be a disproportiona tely impacted by COVID-19 – young through responsible tourism in Thailand. representative of the world we live in and the beacon of constant innovation people and women. people we seek to serve. Our work continues to be a source of great pride for and a force for good. We help all dentsu associates. No more so than when it drives clients navigate and thrive in Our industry-leading climate ambition positive outcomes for society and delivery of the UN Taking our place in The Decade of Action Sustainable Development Goals. We champion work Within the first three months of joining dentsu, I had I continue to be so impressed by our team’s a world of change and believe that challenges perceptions and confronts the honour of announcing that we had achieved our commitment to our Social Impact agenda and the difficult realities for many in society; in 2020 we that the progressive, human- goal to be powered by 100% renewable energy, goals, and this report demonstrates our ability to tackled normalised attitudes to domestic violence in quickly followed by our industry-leading commitment deliver on these ambitious targets as we take our centric solutions we create India and Thailand, worked with Amnesty to become a Net Zero emissions business by 2030. We place in The Decade of Action. I would like to thank International to fight against racism in Italy, and can have powerful returns for are part of a select but growing number of companies our people, our clients and our partners for their celebrated true inclusivity and diversity with Crayola committed to the highest level of climate ambition, radical collaboration to make this happen and for both business and society. in the US. There is no societal challenge so big that to prevent a rise above 1.5°C in order to mitigate believing that through shared action we can build our industry doesn’t have the insight, creativity and the most dangerous effects of climate change. It is value for society, as well as a profitable, sustainable During a year of unprecedented challenges, I am power to address it. That is why Social Impact therefore no surprise to me that nearly all of dentsu’s and inclusive business. proud of the progress we made and the care that continues to be the lens through which we do our people continued to show for our clients and largest clients have also set, or have committed to business. As we move forward into the ‘new normal’ we must our business throughout 2020. Having joined set, a Net Zero emissions target. continue to recognise dentsu’s unique position to dentsu six months into the pandemic, I was truly influence the way people think, feel and act, and amazed by the momentum maintained throughout Our strength lies in our difference Making a difference through our innovative work use that power for both growth and good. the year and continuing into 2021. As 90% of our At dentsu, we seek out diverse perspectives, workforce switched to working from home in a Our industry has a powerful and key role to play celebrate difference and are building an inclusive matter of days, and face to face interactions turned in the fight against climate change. tA dentsu, culture where everyone is empowered to bring their Wendy Clark into over 200,000 virtual meetings each week, we are committed to using that influence authentic self to work. We’ve put gender equality at Global CEO, dentsu international we saw our people come together more than ever, for good, and will help inspire better, more the forefront for many years and have recently set despite being physically apart. sustainable consumer behaviours through the a bold commitment to have 50% representation of impactful work we do with our clients. You can women at all senior levels of our business by 2025. We didn’t let the pandemic stand in the way of read more about some of these innovative Additionally, in the US we’ve committed to 30%+ progress; our global Social Impact programmes The examples in this report – including Kroger’s Code and Female Foundry quickly pivoted to virtual Chefbot helping tackle food waste in the US multicultural representation by 2025, with 25% representation in Executive levels. These are Contents Introduction Sustainable world Fair and open society Digital for good Covid-19 What’s next? 3 Introduction Over the last 18 months continued to think beyond our organisational But what does that look like in practice? It means Guiding all of this is our vision to inspire people walls, supporting those in society who needed being clear about where we can drive change and everywhere towards a new way of living. Social we have experienced an it most through our global Social Impact how we can inspire change. Impact is our strategy for achieving it and as a programmes and local market initiatives. Whilst global organisation of 46,000 passionate people, We know that for business growth to be truly extraordinary period of the pandemic limited our ability to volunteer, it we have the creativity, skills and potential to sustainable, we must accelerate the transition disruption and change. It provided us with an opportunity to accelerate our make it happen. to a low carbon future, and therefore we have climate action strategy and set a new, approved, committed to becoming a Net Zero emissions I am in awe of what we have been able to achieve has forced us to re-imagine Science Based Target at the highest level of business by 2030. The radical decarbonisation in 2020, and want to thank the thousands of everything we know, from climate ambition. of our business and value chain is only the first dentsu people, clients and partners who came how we work, to how freely This report celebrates the best of Social Impact step – by raising awareness through our powerful together to help us reach our goals. I hope you we travel, to our food and at dentsu, and reflects on the progress made work, we have also committed to helping 1 billion enjoy reading about our inspiring work, and are against our 2020 targets and goals. It also sets people make better, more sustainable choices. as excited as I am looking ahead at our 2030 waste, and even our attitudes out the biggest opportunities for growth from goals and ambitions, and the endless possibilities As a company our strength lies in difference – good as we look at the next ten years and pivot for innovation and Social Impact to work hand towards each other. we have committed to creating a diverse and our focus to our new 2030 strategy. in hand. inclusive workforce and culture, and to promote It has also shown us that anything is possible, and equality for all. We will help build a fair and more provided government, business and society with In this report, we set out our new strategy and open society, by ensuring our people and the Anna Lungley an opportunity to lead the way and help effect its three core pillars: Sustainable World, Fair people around us are given equitable opportunity, Chief Sustainability Officer, dentsu real change. and Open Society and Digital for Good. These pillars represent areas where dentsu is uniquely and we will aim to reduce inequality through the international At dentsu, we have seized that opportunity and positioned to drive change, leveraging our work we do with our clients and partners. put our best foot forward in more ways than one. capability in data and technology, creativity and Finally, we will realise the positive potential of We put the needs and wellbeing of our people innovation. Our strategy is fuelled by our people, digital, by building trust and transparency and at the forefront of our COVID-19 response, with and success will depend on multi-stakeholder helping to create a generation of responsible, record engagement scores and an overwhelming collaboration as well as innovating our own ethical and empowered digital citizens. 74% of people feeling supported by the business operating model. during the first six months of the pandemic. In a year we will never forget, I am proud that we Contents Introduction Sustainable world Fair and open society Digital for good Covid-19 What’s next? 4 Our achievements vs 2020 goals To reduce our carbon To procure 100% To cut our flights To cut our business To cut our paper footprint by 40% per renewable electricity emissions by 25% travel emissions by consumption emissions FTE by 2020 by 20201 per FTE by 2020 25% per FTE by 2020 by 25% per FTE by 2020 85% 44% 37% 100% 89% 54% 83% 19% 21% 83% 21% 24% 97% 94% 82% 2020 2019 2018 2020 2019 2018 2020 2019 2018 2020 2019 2018 2020 2019 2018 To encourage 50% of To improve the digital To mentor 100 female To reach 1 billion To achieve 40% our people to volunteer skills of 100,000 entrepreneurs by people through females in senior people by 2020 2020 SDG-led campaigns leadership by 2020 k bn 11% 23% 34% 29.7 21.0k 12.3k 105 72 15 3.7 1.9bn 174m 35% 32% 30% 2020 2019 2018 2020 2019 2018 2020 2019 2018 2020 2019 2018 2020 2019 2018 Recognition for our Social Impact We are listed on the Dow Jones Sustainability running, we were awarded a CDP rating of A- in 1.
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