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Nielsen Report: Tv Is Still King www.cablespots.net Published Daily For Subscriptions, call 1-888-884-2630 [email protected] $300 Per Year Copyright 2017 Friday, November 17, 2017 NIELSEN REPORT: TV IS STILL KING TOTAL AUDIENCE REPORT ADVERTISER NEWS There’s reason for the television industry to give thanks a A report on CBNC.com says that the big-box retailer, bit early this year: TV is still king. Television users spent just Walmart is making gains against its competitors, including under six hours—five hours and 56 minutes to be exact— Amazon. “The discount giant is clearly reaping the benefits per day with medium during Q2 according to Nielsen’s of its massive investments in associates, stores, technology, just-released Total Audience Report. It stacks up all the and acquisitions,” according to Retail Metrics’ Ken Perkins various electronic media side-by-side and shows just how in a note to clients. “Walmart is taking share and growing powerful video remains. TV may’ve lost about 20 minutes its food business.” That segment of Walmart’s business of live and time-shifted viewing during the past was a notable bright spot in the retailer’s latest two years, but the typical American still spends quarter, even with Amazon buying supermarket twice as much time with television as second- chain Whole Foods. Both Target and Amazon place finisher AM/FM radio. Overall media time are making price cuts to more closely align now totals 10 hours and 48 minutes per day. with Walmart’s “everyday low price” model. For advertisers worried about consumers Walmart currently has more than 1,100 stores racing past their commercials, the report in the U.S. where consumers can fulfill online offers some comfort. Nielsen says DVR/time- grocery orders for in-person pickup and plans shifted TV viewing remains pretty flat at 1 hour to add another 1,000 locations next year. and 55 minutes per day. That’s actually 2 minutes less Walmart shares hit an all-time high on Thursday morning than in 2015. In other words most people watch TV live, following the company’s upbeat third-quarter results and commercials and all. heavy momentum heading into the holiday season……The Nielsen’s fresh analysis based on Q2 data also suggests Volkswagen Group plans to spend $11.8 billion by 2025 there may be some plateauing of time spent online. While to develop and manufacture all-electric and plug-in hybrid smartphone app and mobile web usage is up to three hours vehicles as it seeks to comply with upcoming stringent rules a day—a half hour more than a year ago—time spent online in China. Volkswagen executive Jochem Heizmann told with a computer dropped by 15 minutes. It seems mobile’s Reuters, “We need high volumes of new energy vehicles growth came in part from the fact that people are simply (NEVs)… we are working full speed on that.”……The U.S. spending more time with devices. “Adults in the U.S. are Food and Drug Administration has decided to endorse spending an additional half hour more a day compared to last benralizumab, marketed under the brand name Fasenra, year connected to media across platforms—digital, audio following a positive recommendation for the product in and television—which are the three platforms of content Europe. The news is another milestone for AstraZeneca distribution and discovery for the average consumer,” as the company continues to rebuild its drug portfolio to Nielsen SVP of audience insights Peter Katsingris says. put patent losses on older medicines behind it. Fasera That’s not the only change. Nearly six-in-ten (58.7%) TV will compete with GlaxoSmithKline’s Nucala and Teva’s households—or 69.5 million homes—report owning at least Cinqair, two other injectable antibody drugs for severe one internet-enabled device that is capable of streaming asthma. AstraZeneca believes that its product’s potency content to the television set. That’s up 12% compared to and convenient dosing could give the company an edge last year. And more than a quarter of all TV homes have at over its competitors. Shares in AstraZeneca were up by 1% least two devices with the ability to stream content on a TV on Wednesday following the overnight news……Forever 21 screen. That includes Smart TVs and services like Apple says it received notification from a third party that payment TV, Google Chromecast, Amazon Fire TV, or Roku as well cards used in some of its stores in recent months may have as web-enabled video game consoles. been subject to unauthorized access. The company said “The emergence of such devices is satiating consumers’ that the unauthorized access appears to have occurred desire to access content with the press of a button,” Nielsen only on “certain” devices at times when the encryption says in a blog post. The ratings company says connected on those devices was not operating. The investigation is TV homes tend to be younger, more affluent, and more focused on transactions at stores from March to October of likely to have children. Nearly half of enabled-device homes this year.……J.M. Smucker Company reported a second- are under the age of 45 and a majority work in white-collar quarter sales hike of 1% to $1.92 billion. That was a $9.7 occupations. There’s also a larger proportion of Hispanics million increase from the same period last year and was due and Asian-Americans. “These homes have the potential to higher pricing for its Jif Peanut Butter and Smucker’s to deliver the types of viewers coveted by marketers and brand jam and jellies. However, the company reported that advertisers, especially considering the fragmented media Folger’s coffee sales continued to be down, but were offset landscape,” Nielsen says. by gains in its Dunkin’ Donuts and Cafè Bustelo brands. A lot more connected TVs will probably be showing up Pet food and international sales sectors showed growth as in households whether under the Christmas tree or in time well, according to the company. for the Super Bowl. “Current trends point to the increased adoption of newer technologies in TV homes, Nielsen says. CABLENET CHATTER WE LIKE COMPANY WHILE WATCHING TV Freeform has tapped Stephen “tWitch” Boss (The Ellen People enjoy watching TV with other people, according Show) and Allison Holker (Dancing With the Stars) to to a new study by the Interactive Advertising Bureau host an upcoming holiday special and an unscripted series (IAB). The study found that 93% of Americans regularly on the network. The hour-long holiday special entitled watch TV with at least one other person. Disney’s Fairy Tale Weddings: Holiday Magic will take The study surveyed 1,223 video viewers between the viewers behind the scenes of some of the most spectacular ages of 13 and 64. Of the 93% who do not watch TV alone, weddings and engagements at Disney destinations around nearly 60% said they watch with a spouse or partner, and the globe during the holiday season. The special will air on 41% said they watch with a child or children. Freeform on Monday, December 11th at 8 PM (ET) and kicks “Watching TV has always had an important social off the network’s annual 25 Days or Christmas programming component, and this has absolutely continued as OTT event. The unscripted Disney’s Fairy Tale Weddings is set platforms become ever-more important parts of people’s to debut on Freeform in the summer of viewing rituals,” said Chris Kuist, SVP 2018……The 2017-2018 Geico High of Research and Impact for the IAB, per School Basketball Showcase will Just refilled my Adweek. “This social aspect of biggest feature 11 games airing across ESPN, Smartwater water bottle screen in the house is powerful, and , and between December is being amplified on OTT platforms in ESPN2 ESPNU with regular dumb water... and February. The schedule will highlight ways that can greatly benefit marketers.” nine of the country’s top programs, and So far, nobody can tell Co-viewing on OTT devices tends to be 36 players ranked in the ESPN 100, the difference. more popular among younger viewers ESPN 60 and ESPN 25. The games will (18-34), those in larger households, or include recruits who have committed to viewers with strong brand engagement. several top schools. The games begin FunnyTweeter.com OTT viewers are also more likely to on Thursday, December 7th at 8 PM engage with brand-related activities, (ET) with a matchup on ESPNU when including searching for products, social Minnehaha Academy plays Apple Valley High School…… discussions, or online searches. Retailer Kmart has created the Ridiculous Cash Bash as an out-of-the-box way to engage consumers this holiday VIACOM SALES STROGEST SINCE 2014 season. The idea is a game show that rewards contestants Viacom, parent company of MTV, Comedy Central for their ability to live life to the fullest and who aren’t afraid and Paramount, said Thursday it expects high single-digit to show it. The Ridiculous Cash Bash will be hosted by declines in revenue from U.S. cable operators and online Cooper Manning, host of The Manning Hour on Fox distributors in the first half of 2018, sending its shares Sports and will air on Wednesday, December 20th at 9 PM down 8 percent. Viacom expects mid-single-digit declines (ET)……The National Geographic Channel has ordered in U.S. affiliate sales for 2018, with positive sales returning six episodes of a scripted/documentary hybrid series in 2019. Domestic ad sales were flat in the last quarter at called Valley of the Boom.
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