June 2014 A Touchstorm Video Index Special Report Outdoor Activities & Adventure Sports
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Rankings and competitive insights based on numbers pulled June 6, 2014. Contents
Key Findings 3 Spotlight on Brands and Retailers 33 The Key Finding for Brands 34 The Touchstorm Video Index Explained 4 Brands Play a Big Role in this Conversation 35 Top 50 Brands/Retailers Ranked by Views 36 What is the Touchstorm Video Index? 5 – 8 Top 50 Brands/Retailers Ranked by Subscribers 37 What is The TVi Score? 9 Top 50 Brands/Retailers Ranked by Conversion 38 Top 50 Brands/Retailers Ranked by TVi Score 39 Conversation Overview 10 Top 30 Brands/Retailers Generating the Best-Liked Content 40 The Conversation of Outdoor Activities & Adventure Sports 11 – 13 List of the 38 Topics in this Conversation 14 The Most Watched Videos 41 Big Topics vs. Small Topics 15 Top Videos By Topic 42 – 46 Views by Topic 16 All Time Highest Viewed Videos in Conversation 47 - 48 Top Performing Topics in Key Metrics 17 Views by Producer Type 18 Average Number of Videos per Channel, by Topic 19 The Global Picture 49 - 51
Top Channels in this Conversation 20 Appendix 52 The Two Biggest Stars 21 List of Brands and Retailers Included in this Report 53 – 59 Top 50 Channels Ranked by Views 22 Definitions of Key Metrics used to Calculate the TVi Score 60 Top 50 Channels Ranked by Conversion 23 Top 30 Channels Ranked by TVi Score 24 Other Information You Can Receive 61
About Touchstorm 62 Top Channels by Topic 25 - 32 Links to Other Touchstorm Products & Services 62
Touchstorm Video Index / Powered by www.touchstorm.com 2 Key Findings Findings
TOPICS COMPRISE THIS CONVERSATION, RANGING OF THE CHANNELS IN THIS FROM SKATEBOARDING TO CONVERSATION HAVE MORE 3,166 38 HUNTING & FISHING 54% THAN 100,000 VIEWS CHANNELS IN THE OUTDOOR ACTIVITIES & ADVENTURE SPORTS CONVERSATION ON YOUTUBE
89% THE NUMBER OF CHANNELS OF THE CHANNELS USE ENGLISH AS THE PRIMARY OWNED BY BRANDS OR LANGUAGE. THE NEXT MOST POPULAR LANGUAGE RETAILERS, REPRESENTING 816 IS FRENCH, FOLLOWED BY GERMAN, 26% OF ALL CHANNELS 7.79b PORTUGUESE, ITALIAN, JAPANESE VIEWS IN THE OUTDOOR ACTIVITIES & ADVENTURE SPORTS CONVERSATION, ON NEARLY HALF A MILLION VIDEOS OF THE TOP 100 VIDEOS ARE ALL ABOUT TRICKS 8 OF THE TOP 10 ADVENTURE SPORTS 86 CHANNELS ARE FROM THE 61 AND MOTION YOUTUBE STARS HAVE EMERGED SKATEBOARDING AND PARKOUR TOPICS FROM THE 3,166 CHANNELS IN THIS CONVERSATION (see definitions within) 29mm • “SCOUTTHEDOGGIE” FROM THE AIRSOFT TOPIC HAS THE MOST SUBSCRIBERS IN THE OUTDOOR ACTIVITIES & OUTDOOR ACTIVITIES & ADVENTURE SPORTS VIEWS ADVENTURE SPORTS CONVERSATION TOPICS YOU MAY HAVE NEVER HEARD OF: • BRODIESMITH21 FROM THE 5 AIRSOFT, BUSHCRAFT, GEOCACHING, TRICKING, FRISBEE TOPIC HAS THE MOST AND SLACKLINING. SUBSCRIBERS Touchstorm Video Index / Powered by www.touchstorm.com 3 The Touchstorm Video Index Explained
Touchstorm Video Index / Powered by What is The Touchstorm Video Index?
Touchstorm is categorizing the entire YouTube platform, profiling millions of YouTube channels on a myriad of qualitative data points.
Pandora profiled songs. Touchstorm profiled YouTube channels and videos.
Why? To help big brands and serious YouTubers discover their own winning formulas.
As a result, the Touchstorm Video Index peels back YouTube’s immense layers to reveal competitive realities, content holes, growth patterns, and channel dynamics… producing marketing insights far more meaningful than studying views and subscribers.
You can participate. Any brand, publisher or user can profile channels, and then instantly run reports to get a rich understanding of the YouTube playing field.
Touchstorm Video Index / Powered by www.touchstorm.com 5 What is The Touchstorm Video Index?
Winning on YouTube starts with knowing your competition. But, who’s the competition?
Should a knitting channel model itself after a skateboarding channel? Or compare itself to a popular YouTube comedian?
Knitting, skateboarding and comedy are completely diferent conversations. Every conversation performs diferently on YouTube.
To know your competition, don’t you need YouTube data organized by subject matter?
YouTube and a few third-party analytics companies organize YouTube’s tens of millions of channels into 16 categories or so.
That’s not nearly enough segmentation to produce meaningful marketing guidance.
YouTube is the Social Media centerpiece of many is about having a of the best social media conversation with the campaigns, hosting the consumer. YouTube is video assets that power up the Social Media with sight, sound conversations on other social media. and motion…. Perhaps the most Brands with strong YouTube channels tend to run powerful kind of social media there is. more successful social media campaigns overall.
Touchstorm Video Index / Powered by www.touchstorm.com 6 What is The Touchstorm Video Index?
The Touchstorm Video Index divides the world of YouTube into…
11 Themes…………………………………………………………………. THEME: The Sporting Life
10 Themes 94 Conversations…………………….. CONVERSATION: CONVERSATION: Outdoor Activities & Classic128 Sports Conversations Adventure Sports 2800+ Topics 2,360 Topics………….. TOPIC: TOPIC: TOPIC: TOPIC: TOPIC: TOPIC: Skateboarding Kayaking Mountain Biking NFL Football Basketball Futbol/Soccer
Channels… Channels… Channels… Channels… Channels… Channels…
Touchstorm Video Index / Powered by www.touchstorm.com 7 What is The Touchstorm Video Index?
All that topical data lives in a big data engine and software interface we call Voot®, patent pending. We’ve built a series of free tools so you can access it.
Our profiling doesn’t stop at topics. We also profile…
Producer Type Country Languages Of-Line Trading Area Corporate Owner Talent Profile
We combine our profiling data with YouTube’s basic performance and engagement data (views, subscribers, likes, etc.), to reveal the performance metrics that can move you from mediocrity to victory. When you can see norms, you can figure out what to fix.
What is the typical view growth for a Brand… in the Barbeque Grilling topic… Finally, you can understand what it takes to compete on YouTube. that produces content in English… and uploads new content once a month?
With the Touchstorm Video Index, you can find the answer to that question. And thousands of others.
Touchstorm Video Index / Powered by www.touchstorm.com 8 What is The TVi Score*
The TVi Score shows how well a YouTube channel is producing engaging content and using it to generate a following. #1 in
• Identifies channel health based on a blend of “metrics that matter” — Views, Subscribers, Conversion, Skateboarding Positive Passion, View Density, New Content Activity, and more TVi Score • Weighs key metrics for a top score of 1,000
• Neutralizes anomalies such as “the-biggest-budget-wins” and one-hit wonders • Recognizes good channel management and audience impact 976 • Enables comparisons between any channel in a “conversation” with others in the same “conversation,” or, across the board June 2014 • Shows brands and channel owners how to compete
• Shows advertisers where to put ad dollars
The TVi Score is a Ratings System for YouTube Channels
*See the Appendix for definitions of certain key metrics used in the scoring.
Touchstorm Video Index / Powered by www.touchstorm.com 9 Touchstorm Video Index Outdoor Activities & Adventure Sports Conversation Overview
Touchstorm Video Index / Powered by One of the biggest “conversations” on YouTube is Outdoor Activities & Adventure Sports.
People love doing them.
Even more people love watching them.
Touchstorm Video Index / Powered by Like any good conversation, the Adventure Sports chatter on YouTube has “topics.”
Diferent groups of people are talking about diferent things.
Some are talking about mountain biking.
Touchstorm Video Index / Powered by Others, about Skateboarding
Others, about Kayaking
Or Snowboarding
Or Skydiving
Touchstorm Video Index / Powered by There Are 38 Topics In Touchstorm’s Outdoor Activities & Adventure Sports Conversation*
Adventure Sports Gear Adventure Sports, Base Jumping, Sky Camping, Hiking, Climbing: Rock, Ice, Airsoft BMX Riding Boating & Sailing Bodyboarding Disc Golf Frisbee & Apparel General Diving, Wingsuits Backpacking Mountain, Caves
Hang Gliding, Parasailing, Horseback Riding/ Geocaching Hot Air Ballooning Hunting & Fishing Inline Skating Kayaking, Canoeing Kite Flying Longboarding Mountain Biking Paintball Paramotoring Equestrian Sports
Parkour, Roller Skating, Scuba Diving & Scootering Skateboarding Skiing & Snowboarding Slacklining Sled Dog Racing Free-Running Roller Derby Snorkeling 3,166 Channels in the Touchstorm Video Index for the Outdoor Activities & Adventure Sports conversation, spread across 38 Topics
Stand Up Survival Skills & Waterskiing, Windsurfing & Surfing Trampolining Tricking White Water Rafting Paddle Boarding Bushcraft Wakeboarding Kite Boarding
*As of June 6, 2014, as tracked and identified by Touchstorm. Touchstorm Video Index / Powered by 14 Relative Size of Topics in the Outdoor Activities & Adventure Sports Conversation
Windsurfing & Kite Boarding Trampolining Hang Gliding, Parasailing, Paramotoring Scuba Diving & Snorkeling Each conversation in the Touchstorm Bodyboarding Video Index includes numerous topics. Scootering Inline Skating Some topics have fewer channels and small view counts; others have many Climbing: Rock, Ice, Water Skiing, Wakeboarding channels and large view counts. Mountain, Caves Survival Skills Horseback Riding / Airsoft Tricking & Bushcraft We profile and track every channel in each Equestrian Sports topic that we can find, as well as those Hunting & Disc Golf that are self-registered in the Touchstorm Base Jumping, Sky Diving, Fishing Video Index. Wingsuits Geocaching Skateboarding Adventure Sports Gear The biggest topic in Outdoor Activities & Frisbee & Apparel Adventure Sports is “Adventure Sports, Kayaking, Canoeing General,” which includes channels that feature many sports…like X Games and Mountain Slacklining Red Bull. Biking Skiing & Snowboarding Adventure Sports, Roller Skating, Roller Derby Boating & Sailing General BMX Riding Stand Up Paddle Boarding Percent Share of Voice for each Topic in Outdoor Activities & Adventure Sports Camping, Hiking, Kite Flying Backpacking Longboarding 22% 17% 8-11% 4-7% 2-3% 1-2% <1% Parkour, Free- Sled Dog Racing Paintball Running Surfing White Water Rafting Hot Air Ballooning
Touchstorm Video Index / Powered by 15 Views by Topic
Adventure Sports, General 1,807,152,199 Skateboarding 1,364,910,652 Survival Skills & Bushcraft 882,596,464 Airsoft 668,518,354 Hunting & Fishing 550,141,700 Adventure Sports Gear & Apparel 371,667,628 Skiing & Snowboarding 344,395,022 BMX Riding 245,005,819 Longboarding 234,176,431 Paintball 193,383,533 Surfing 175,010,013 Parkour, Freerunning 158,283,635 Camping, Hiking, Backpacking 141,580,975 What are the most popular topics in Boating and Sailing 134,848,542 Mountain Biking 133,665,438 Outdoor Activities & Adventure Sports? Frisbee 107,633,665 Base Jumping, Sky Diving, Wingsuit Flying 96,334,114 You’d probably expect that Skateboarding and Adventure Sports, General (which is where Red Horseback Riding/Equestrian Sports 85,732,931 Climbing: Rock, Ice, Mountain, Caves 68,576,103 Bull and GoPro live) would be extremely popular. Scootering 44,278,452 Scuba Diving & Snorkeling 35,074,341 Trampolining 31,385,304 But most of us at Touchstorm were completely taken aback by the immense popularity of Airsoft Windsurfing & Kiteboarding 27,172,397 and Bushcraft, which we hardly knew existed. Hang-gliding, Paragliding, Paramotoring 25,240,391 Bodyboarding 24,503,682 Inline Skating 23,224,363 That’s the beauty of YouTube…it’s a mirror of society. The Touchstorm Video Index helps you see Water Skiing, Wakeboarding 22,216,303 what’s in that mirror, shining a bright light into YouTube’s dark corners to tell us what people are Tricking 16,907,770 really up to. Powerful stuf for helping you target your Social Media conversations. Disc Golf 14,021,860 Geocaching 13,752,901 Kayaking, Canoeing 13,639,158 Slacklining 7,524,526 Roller Skating, Roller Derby 6,186,321 Stand Up Paddle Boarding (SUP) 4,749,631 Kiteflying 4,389,238 Sled Dog Racing 2,110,653 White Water Rafting 1,986,025 Hot Air Ballooning 1,240,438
Touchstorm Video Index / Powered by www.touchstorm.com 16 Top Performing Topics in Outdoor Activities & Adventure Sports*
Topics with the Most Videos Topics with the Highest Passion Indices
Hunting & Fishing 49,116 Parkour, Freerunning 222 Adventure Sports Gear & Apparel 45,325 Tricking 204 Skiing & Snowboarding 44,788 Skateboarding 165 Base Jumping, Sky Diving, Wingsuit Flying 38,487 Frisbee 135 Skateboarding 37,266 Scootering 134 Camping, Hiking, Backpacking 23,473 Horseback Riding/Equestrian Sports 118 Boating and Sailing 23,210 BMX Riding 114 Horseback Riding/Equestrian Sports 22,120 Geocaching 117 Airsoft 20,646 Longboarding 114 Adventure Sports, General 17,793 Trampolining 107
Topics with the Most Subscribers Topics with the Best Conversion Rates
Adventure Sports, General 6,945,350 Frisbee 7,102 Skateboarding 5,975,472 Parkour, Freerunning 6,825 Airsoft 2,438,853 Bodyboarding 6,818 Survival Skills & Bushcraft 2,391,128 Longboarding 5,845 Longboarding 1,369,908 Geocaching 4,839 Hunting & Fishing 1,298,359 Scootering 4,807 Skiing & Snowboarding 1,234,507 Tricking 4,751 Parkour, Freerunning 1,093,912 BMX Biking 4,374 BMX Riding 1,073,675 Skateboarding 4,354 Frisbee 766,617 Disc Golf 4,311
Touchstorm Video Index / Powered by *Definitions of these metrics can be found on Page 60. 17 Views by Producer Type*
In the Outdoor Activities & Adventure Sports conversation, Brands are dominating the views. TV Network: A content company whose Brand: A manufacturer that produces a audience and primary source of revenue results tangible product and controls the from owning a broadcast or cable TV channel. channel. Includes popular brand names TV Networks often don’t make their own like Apple and lesser known OEM content; they feature multiple programs created manufacturers. by various producers. Includes NBC, Discovery, Brands and Syfy. Retailer: A brick and mortar store or e- 37% commerce site that buys products made Content Brand: Companies and communities by others and sells them to consumers. that make professional video content. They’re Companies that make and sell all of distinguished by a clear content brand name their own products are classified as and a revenue source other than YouTube, like brands. distribution or a website that sells the content TV and Cable or the advertising around the content. Includes old line print media like the New York Times or Service Provider: An entity that sells Networks Time, TV shows like Running Wild with Bear intangibles like know how, advice and YouTube Stars 10% middleman services like distribution. Grylls, and digital-era content makers like Includes airlines, hotels, consulting 15% Netflix and Howdini. firms, attorneys, and health care providers. Content Brands Entertainment: Entities that attract a crowd and owe their fame to vehicles other than YouTube. YouTube Star: An individual or duo 13% Includes celebrities, major motion pictures, whose fame was achieved on movie studios, pro sports teams and leagues, YouTube, and who meets our view event venues, resorts, destinations, events and and subscriber criteria. Users concert tours. 11%
User: An everyday Joe or Jill who Retailers Institution: Associations, non-profits, clubs, self-produces videos and has not yet 7% schools, governing bodies, state-sponsored achieved enough audience mass to Entertainment athletic teams, tourism boards and others who qualify as a YouTube star. Entities are making content for cause related, issues Service Providers Institutions 4% based, industry promotion, fund raising, or 2% 1% economic development aims.
*Touchstorm tracks nine types of content makers, creating a distinction between “who you are” and “what you’re talking about.” Example: Red Bull is not an Adventure Sports equipment brand, but yet, is an energy drink brand talking about Adventure Sports. The TVi lets us compare Red Bull to anyone talking about Adventure Sports, or to all the other Energy Drinks/Beverages, or to all brands on YouTube. Touchstorm Video Index / Powered by www.touchstorm.com 18 Average Number of Videos per Channel
Base Jumping, Sky Diving, Wingsuit Flying 592 Adventure Sports Gear & Apparel 477 Adventure Sports, General 379 Surfing 258 Paintball 231 Skiing & Snowboarding 216 Hunting & Fishing 191 Survival Skills & Bushcraft 188 BMX Riding 186 Airsoft 181 Water Skiing, Wakeboarding 175 Camping, Hiking, Backpacking 166 Horseback Riding/Equestrian Sports 161 Inline Skating 114 Channels in the Base Jumping, Sky Diving, Wingsuits topic post more videos per Windsurfing & Kiteboarding 114 Scuba Diving & Snorkeling 106 channel than any other topic — an average of 592 videos per channel. It’s no Boating and Sailing 106 coincidence that the topics winning the most views are also the topics where the Skateboarding 105 channels have a lot of videos. Mountain Biking 85 Climbing: Rock, Ice, Mountain, Caves 77 Geocaching 75 In the entire conversation of Outdoor Activities & Adventure Sports, the average Sled Dog Racing 70 channel has posted 138 videos. Frisbee 68 Disc Golf 63 Trampolining 58 Anyone looking to succeed in the Outdoor Activities & Adventure Sports Kayaking, Canoeing 56 White Water Rafting 52 conversation would be wise to note that winning channels tend to have more Tricking 52 videos than the averages shown here. For example, this chart tells us that the Hang-gliding, Paragliding, Paramotoring 51 average Airsoft channel has 181 videos. However, the top channel for Airsoft Scootering 47 Parkour, Freerunning 44 views (scoutthedoggie) has 491 videos…significantly higher than average. Longboarding 43 Roller Skating, Roller Derby 41 Regarding upload frequency, the more successful channels in this conversation Bodyboarding 38 Stand Up Paddle Boarding (SUP) 36 tend to upload content a minimum of once every two weeks, and a maximum of Slacklining 34 three times a week. Kiteflying 32 Hot Air Ballooning 18
Touchstorm Video Index / Powered by www.touchstorm.com 19 Touchstorm Video Index Outdoor Activities & Adventure Sports Top Channels in This Conversation
Touchstorm Video Index / Powered by The Two Biggest YouTube Stars in Outdoor Activities & Adventure Sports
YouTube Star – The King of Views YouTube Star – The King of Subscribers
Topic: Airsoft Topic: Frisbee YouTube Channel URL: scoutthedoggie YouTube Channel URL: brodiesmith21 Home Country: Scotland Home Country: United States Videos: 491 Videos: 185 Views: 142,277,474 Views: 75,652,182 Subscribers: 421,250 Subscribers: 637,115 Conversion Rate: 2,961 Conversion Rate: 8,422 Views Per Video: 289,771 Views Per Video: 408,931 Passion Index: 89 (11% below average) Passion Index: 145 (45% above average)
Touchstorm Video Index / Powered by www.touchstorm.com 21 Top 50 Channels in Outdoor Activities & Adventure Sports, Ranked by Views
Views are the most common way channels are judged — the more the better, right? Including all nine producer types, Red Bull is the undisputed leader, followed by Discovery 826,550,960 826,550,960 Networks, GoPro and DC Shoes, who all turn in impressive performances.
YouTube includes purchased pre-roll in view numbers. Mixing content apples with
699,681,329 699,681,329 advertising oranges makes it difcult to tell who’s generating genuine consumer passion and loyalty vs. those who buy YouTube to gain exposure for :15 and :30 TV spots. 486,715,189 486,715,189 Both are excellent uses of YouTube, but view counts in isolation obscure the social media strength of YouTube by hiding what consumers are naturally responding to. This is one of many reasons why it’s important to look beyond views when judging channel health. 331,333,182 331,333,182 142,277,474 142,277,474 142,163,632 142,163,632 134,229,496 134,229,496 121,082,223 121,082,223 105,221,040 105,221,040 97,682,848 97,682,848 83,228,734 83,228,734 75,652,182 75,652,182 72,645,475 72,645,475 67,557,845 67,557,845 55,032,078 55,032,078 53,329,703 53,329,703 51,682,792 51,682,792 49,538,429 49,538,429 48,786,461 48,786,461 48,541,916 48,541,916 48,452,443 48,452,443 42,871,292 42,871,292 42,655,611 42,655,611 41,292,145 41,292,145 40,566,059 40,566,059 37,476,232 37,476,232 36,460,684 36,460,684 35,594,583 35,594,583 35,401,814 35,401,814 34,801,794 34,801,794 34,361,282 34,361,282 33,963,479 33,963,479 33,916,799 33,916,799 31,933,962 31,933,962 29,904,048 29,904,048 28,947,304 28,947,304 28,624,290 28,624,290 28,485,456 28,485,456 27,926,280 27,926,280 27,723,386 27,723,386 27,409,927 27,409,927 26,385,892 26,385,892 25,986,715 25,986,715 25,038,522 25,038,522 23,797,143 23,797,143 23,711,002 23,711,002 23,035,607 23,035,607 22,192,315 22,192,315 21,547,873 21,547,873 21,072,091 21,072,091 puma Jarek4 Jarek4 reebok reebok redbull redbull Xgames KhanSeb evikecom evikecom 3runTube 3runTube BlacktipH BlacktipH AlliSports sprocker7 sprocker7 NetworkA NetworkA sk8blazek sk8blazek Quiksilver Quiksilver woozybmx woozybmx redbullusa redbullusa garminblog robertbrink robertbrink AirSplatcom AirSplatcom RIDEChannel RIDEChannel AmericasCup DCshoesFILM StreetLeague StreetLeague VansShoes66 VansShoes66 ernico f ernico schae nkalexander7 nkalexander7 GoProCamera GoProCamera brodiesmith21 brodiesmith21 specialized411 specialized411 ASPWorldTour ASPWorldTour socialpaintball socialpaintball neverhidefilms neverhidefilms RedWolfAirsoft RedWolfAirsoft scoutthedoggie AndrewSchrock AndrewSchrock paintballtechpb paintballtechpb inspiredbicycles inspiredbicycles EpicTVadventure EpicTVadventure MGPactionsports MGPactionsports sportsmansguide TeamWildHunting TeamWildHunting AIRSOFTGIdotcom AIRSOFTGIdotcom LoadedNewsletter LoadedNewsletter ThrasherMagazine ThrasherMagazine fieldsportschannel ronniestreetstunts ronniestreetstunts DiscoveryNetworks DiscoveryNetworks Originalskateboards Originalskateboards wildernessoutfitters TheSunnyCoastSkate TheSunnyCoastSkate
Touchstorm Video Index / Powered by www.touchstorm.com 22 Top 50 Channels in Outdoor Activities & Adventure Sports, Ranked by Conversion*
93,687 93,687 Conversion is an expression of how many subscribers a channel is able to generate for every 1,000,000 views. The Outdoor Activities & Adventure Sports conversation achieves significantly higher conversion rates than most others in the Touchstorm Video Index.
Across all of YouTube, any conversion number over 2,100 is above average. In Outdoor
68,921 68,921 Activities & Adventure Sports, the average conversion rate is 3,715, meaning, for every 64,263 64,263 one million views the channels in this report get, 3,715 subscribers are added.
*Channels that have taken down content during a certain period or that do not have 100,000 views are not included in this analysis as those situations create outliers and flukes. 41,318 37,724 37,724 37,549 37,549 33,866 33,866 32,858 32,858 31,209 30,716 30,716 25,831 25,831 25,605 25,605 25,423 25,423 25,214 25,214 25,012 25,012 24,304 24,304 23,887 23,887 23,331 23,331 22,753 22,753 22,750 22,750 22,716 22,716 22,608 22,608 22,102 22,102 21,646 21,646 21,459 21,459 21,220 20,655 20,655 20,502 20,502 20,029 20,029 19,859 19,859 19,598 19,598 19,538 19,538 19,510 19,510 18,954 18,954 18,896 18,896 18,867 18,867 18,674 18,674 18,658 18,658 18,457 18,457 18,364 18,364 18,011 18,011 17,870 17,870 17,715 17,715 17,679 17,679 17,641 17,641 17,510 17,510 17,060 17,060 17,013 17,013 16,985 16,985 16,960 16,960 gisportz TheGCDoc SYGairsoft SYGairsoft odsyvision FKRairsoft TuOJOBMX TuOJOBMX DCShoesmx pabushcraft pabushcraft CampingLNT maxpedition livingsurvival ScooterHutTV MCQBushcraft MCQBushcraft FiveMileMedia FiveMileMedia woodcrafter76 woodcrafter76 bugoutchannel EliteForceGuns EliteForceGuns eclatbmxbrand eclatbmxbrand AlienWorkShop AlienWorkShop tahoetowhitney tahoetowhitney skateboardyoga skateboardyoga f cial HaroBMXO TomsBackwoods TomsBackwoods TheHuntingbuds TheHuntingbuds leaflifebushcraft leaflifebushcraft SailingSimplicity GrizzlyGripTape1 GrizzlyGripTape1 87Eleven3Amigos 87Eleven3Amigos DodoFreerunning DodoFreerunning TheAlabasterSlim krookedskatevids krookedskatevids antiheroskatevids antiheroskatevids PilgrimsBushcraft PilgrimsBushcraft creaturefiends666 creaturefiends666 nikeskateboarding nikeskateboarding AppleValleyAirsoft AppleValleyAirsoft baref00tbushcraft baref00tbushcraft FishingFilmHistory FishingFilmHistory PredatorDesignsInc PredatorDesignsInc RayMearsBushcraft RayMearsBushcraft f cial TomWallischO ValhallaLongboards ValhallaLongboards rollerderbyathletics rollerderbyathletics alonewolverine1984 alonewolverine1984 LongboardGirlsCrew LongboardGirlsCrew realskateboardsvids realskateboardsvids NorwegianBushcraft NorwegianBushcraft journeyintobushcraft journeyintobushcraft HeartlandBowhunter1 HeartlandBowhunter1 ParkourFreerunVideos ParkourFreerunVideos
Touchstorm Video Index / Powered by www.touchstorm.com 23 Top 30 Channels by TVi Score*
Rank Channel Title Topic Language Country of Origin Producer Type TVi Score
*See Page 9 for an explanation of TVi Score. Note that GoPro, Discovery Channel and Red Bull are no longer at the top. They still rank extremely high, but when other Channel Health metrics like Positive Passion, View Density, Conversion and Channel Practices start playing a role, other channels rise to the top. Touchstorm Video Index / Powered by 24 Touchstorm Video Index Outdoor Activities & Adventure Sports Top Channels by Topic
Touchstorm Video Index / Powered by Top 10 Channels by TVi Score
Adventure Sports Gear & Apparel Adventure Sports, General Airsoft
Out of 187 Channels, #1 is Black Owl Outdoors Out of 44 Channels, #1 is Network A Out of 111 Channels, #1 is Desert Fox Airsoft Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 Black Owl Outdoors English United States Content Brand 868.81 1 Network A English United States Content Brand 926.86 1 DesertFoxAirsoft English United States YouTube Star 961.69 2 Oakley English United States Brand 860.57 2 GoPro English United States Brand 898.53 2 hotsynk French France User 923.47 3 Arc'teryx English Canada Brand 832.47 3 Red Bull English United States Brand 890.33 3 EpicAirsoftHD English Russia User 918.64 4 Crawling Road English Undetermined User 818.57 4 Nickeh Films English Australia YouTube Star 879.66 4 Airsoft Keks German Germany Content Brand 911.48 5 Invincible Tricking English Australia Brand 815.62 5 NBC Alli Sports English United States TV Network 870.48 5 Rainbow Airsoft English United States User 910.03 6 Zumiez English United States Retailer 815.49 6 Jukin Video English United States Content Brand 863.90 6 MilsimJunkie1 English United States YouTube Star 908.09 7 Contour Cameras English United States Brand 811.99 7 EpicTV English France Content Brand 852.67 7 AirsoftWarfareHD English United States User 907.83 8 The North Face English United States Brand 806.00 8 X Games English United States Entertainment 841.19 8 Evike English United States Retailer 902.40 9 Vans English United States Brand 801.77 9 Dew Tour English United States Brand 834.05 9 Gods Airsofters Channel English United States User 897.32 10 Converse English United States Brand 792.06 10 MYXGAMES2013 English England YouTube Star 817.20 10 Airsofttipps German Germany User 895.48
Base Jumping, Sky Diving, Wingsuits BMX Riding Boating & Sailing
Out of 62 Channels, #1 is Xtreme Base Jump Out of 76 Channels, #1 is LZ BMX Out of 216 Channels, #1 is Cruising Lealea Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 XTreme Base Jump English France Content Brand 866.08 1 LZ bmx English United States Retailer 932.14 1 Cruising Lealea English United States User 840.81 2 Turbolenza Italian Italy Brand 860.96 2 Petan Bikes Polish Poland Brand 928.76 2 Real Cruising Life English United States User 835.28 3 JokkeSommer English Norway User 856.55 3 TCU bmx English United States YouTube Star 922.90 3 America's Cup English United States Entertainment 801.56 4 JokkeSommerOfcial English Norway YouTube Star 849.46 4 The Come Up BMX English United States YouTube Star 921.04 4 Teresa Carey's Sailing Simplicity English United States Content Brand 768.86 5 Base Dreams English Undetermined Content Brand 834.92 5 The Come Up bmx English United States YouTube Star 921.04 5 Volvo Ocean Race English Spain Brand 735.11 6 Alexander Polli English Italy User 831.23 6 FitBikeCo English United States Brand 896.97 6 Captain John's Skipper Tips English United States User 706.24 7 Skydive Channel English Undetermined YouTube Star 824.63 7 Total BMX Bike Co English England Brand 890.45 7 Maryland School of Sailing English United States Service Provider 700.63 8 Luke Hively English United States User 804.60 8 TheRideUnion BMX Spanish Undetermined User 884.62 8 Sailing Shack English Australia Retailer 700.52 9 paltakats English Germany User 790.21 9 XtremeBMXride English United States Content Brand 879.79 9 Extreme Sailing Series English Undetermined Content Brand 691.52 10 TeamSoulFlyers English United Arab Emirates User 788.53 10 Odyssey BMX English United States Brand 879.74 10 Sail Video Systems English Undetermined Content Brand 684.98
Touchstorm Video Index / Powered by www.touchstorm.com 26 Top 10 Channels by TVi Score
Bodyboarding Camping, Hiking, Backpacking Climbing: Rock, Ice, Mountain, Caves
Out of 72 Channels, #1 is IBA World Tour Out of 138 Channels, #1 is sintax77 Out of 103 Channels, #1 is Petzl
Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 IBA World Tour English Undetermined Entertainment 870.59 1 sintax77 English United States User 842.45 1 Petzl English France Brand 843.70 2 XtremeBodyboard English France Content Brand 844.95 2 Samuel & Audrey English Canada User 832.17 2 Black Diamond Equipment English United States Brand 828.41 3 Riptide Bodyboarding Magazine English Australia Content Brand 666.03 3 Waw Hiker English United States User 830.34 3 Int’l Federation of Sport Climbing English United States Institution 816.79 4 bossbodyboard Portuguese Brazil User 628.10 4 David's Passage English United States User 814.59 4 prAna English United States Brand 811.42 5 Luke Rickeard English Undetermined User 624.51 5 The Econo Challenge English United States Institution 808.20 5 Five Ten English United States Brand 789.59 6 Prone Mediah Bodyboarding Portuguese Brazil Content Brand 594.14 6 Biophthera English United States User 802.16 6 Patagonia English United States Brand 788.57 7 BOOM! bodyboarding podcasts English Australia Content Brand 562.57 7 CampfireTalk English United States User 797.54 7 Outdoor Research English United States Brand 780.62 8 The Phluidity English Undetermined User 533.84 8 Only The Lightest/Hikelight English United States Retailer 771.81 8 MAMMUT English Switzerland Brand 772.79 9 goproboog English Australia User 533.37 9 TomsBackwoods English United States User 771.49 9 LaSportivaNA English United States Brand 769.13 10 Boogie Family Magazine English Puerto Rico Content Brand 523.05 10 Camping Gear TV English United States User 770.33 10 Reel Rock English Undetermined Entertainment 753.99
Disc Golf Frisbee Geocaching
Out of 28 Channels, #1 is Central Coast Disc Golf Out of 82 Channels, #1 is Brodie Smith Out of 22 Channels, #1 is Everything About Geocaching
Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 Central Coast Disc Golf English United States User 823.31 1 Brodie Smith English United States YouTube Star 931.10 1 Everything about Geocaching English England User 861.66 2 Disc Golf Videos English United States User 801.86 2 Everything Ultimate English France YouTube Star 900.13 2 The Geocaching Vlogger English United States User 861.51 3 GoHamDiscGolf English United States User 790.15 3 Brodie Smith Time English United States YouTube Star 887.87 3 Goundspeak English United States Service Provider 817.26 4 Discmania Golf Discs English United States Brand 760.38 4 USA Ultimate English United States Institution 773.63 4 UniqueCaches English United States User 752.38 5 lcgm8 English Finland User 752.53 5 dylanandcolinKSA English Saudi Arabia User 678.46 5 Geopat92's Geocaching Adv’s! English United States User 736.23 6 Discraft Disc Sports English United States Content Brand 735.42 6 Neotuxedo LEE English France User 646.83 6 Andrew Smith's Head Hard Hat English United States Content Brand 732.25 7 Disc Golf Nerd English United States User 679.42 7 FRISBEEofcial English United States Brand 640.15 7 TheGCDoc English Undetermined User 715.05 8 Don't Nice Me Bro Disc Golf Films English United States User 672.71 8 spreadthejamproject English United States Institution 616.69 8 Progeocaching English Australia User 646.32 9 Innova Disc Golf English United States Brand 670.31 9 TheFreestyleFrisbee English United States User 549.67 9 WE LOVE GEOCACHING! English Undetermined User 519.20 10 DiscGolfLive English United States Content Brand 656.27 10 TFrenchProductions English United States User 533.23 10 vinnie181 English Australia User 500.51
Touchstorm Video Index / Powered by www.touchstorm.com 27 Top 10 Channels by TVi Score
Hang Gliding, Parasailing, Paramotoring Horseback Riding / Equestrian Sports Hot Air Ballooning
Out of 110 Channels, #1 is Blackhawk Paramotor Out of 134 Channels, #1 is EddiesGun91 Out of 136 Channels, #1 is Andrew Kornhaber Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 Blackhawk Paramotor English United States Brand 885.75 1 EddiesGun91 English England YouTube Star 917.09 1 Andrew Kornhaber English United States User 471.54 2 Flybubble Paragliding English England Service Provider 816.31 2 Avery Sharp English United States User 906.24 2 BallooningUAE English UAE Service Provider 405.64 3 U-Turn USA English United States Brand 758.18 3 NativeHorse32 English United States User 903.74 3 www.WestwindCos.Com English United States Service Provider 388.54 4 Just Acro English Europe Content Brand 716.90 4 Sophianinam English Portugal User 890.00 4 Balloon Aloft Gold Coast English Australia Service Provider 388.28 5 jonnydurand English Australia User 669.17 5 MPequestrian English United States User 882.15 5 Hot Air Balloon Flights English England Service Provider 375.93 6 NOVA Paragliders English Austria Brand 604.09 6 DreamSceneHorseGirl English England User 853.65 6 Balloon Fiesta English United States Entertainment 365.41 7 Greg Porter English United States User 596.67 7 KateLovesJumping English England User 845.85 7 Floating Sensations English Wales Service Provider 364.73 8 Kelly Kellar English United States Service Provider 566.30 8 LeaEquestrian English England User 844.41 8 BristolBallooning English England User 357.11 9 Niviuk Gliders English Spain Brand 551.28 9 MelodyiLove1000 English England User 822.38 9 Lindstrand Balloons English Australia Brand 342.63 10 othar lawrence English United States User 531.10 10 Emily Claus English United States User 811.77 10 Magic Horizon Balloons English Egypt Service Provider 331.53
Hunting & Fishing Inline Skating Kayaking, Canoeing
Out of 254 Channels, #1 is Intense Angler Out of 33 Channels, #1 is Rollerblade Out of 60 Channels, #1 is Kayak Session Magazine
Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 IntenseAngler English United States YouTube Star 930.97 1 Rollerblade® English United States Brand 874.87 1 Kayak Session Magazine English France Content Brand 722.95 2 JoeandZachSurvival English United States User 889.88 2 PintoPonyProductions English Canada User 824.26 2 PaddleTV English United States Content Brand 711.92 3 Flukemaster English United States YouTube Star 885.79 3 Skatefresh Skate School English England Service Provider 803.85 3 SeaKayakingTV English Canada User 706.40 4 HuntersVermin English Ireland YouTube Star 869.36 4 Roman Abrate English France Entertainment 721.18 4 Paddling TV English United States Content Brand 690.92 5 Carl and Alex Fishing English England User 853.11 5 KorenToM Roller French France User 685.81 5 Jackson Kayak English United States Retailer 678.13 6 zofnger English United States User 838.19 6 TeamSomeWhatThere English Singapore User 662.56 6 Active Sea kayaking English Canada User 630.65 7 mikeybalzz fishing English United States User 826.77 7 frozwheel Thai Thailand User 634.48 7 Hunter Katt English United States User 619.58 8 j0j0barz33 English United States User 820.26 8 Fabien Caron English France User 605.01 8 NRS English United States Brand 616.52 9 Wild.TV English Canada TV Network 812.26 9 Karl Smith English England User 599.61 9 Kayaking Music Videos English Canada User 616.50 10 Kevin Bullington English United States User 807.55 10 rollingclassics English United States User 596.73 10 Dagger English England Brand 579.71
Touchstorm Video Index / Powered by www.touchstorm.com 28 Top 10 Channels by TVi Score
Kite Flying Longboarding Mountain Biking
Out of 37 Channels, #1 is Kite Life Magazine Out of 87 Channels, #1 is Loaded Boards Out of 109 Channels, #1 is MountainBike XTreme
Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 KiteLife Magazine English United States Content Brand 606.65 1 Loaded Boards English United States Brand 935.60 1 MountainBike Xtreme English England Content Brand 902.26 2 Matt Cyphert English United States User 539.67 2 LongboardUK English England YouTube Star 908.56 2 MTBTips.com English Australia Content Brand 884.18 3 Tristan Underwood English Canada User 440.16 3 Bustin Boards English United States Retailer 893.60 3 JordanBoostmaster English United States User 875.36 4 iquadsteve English Undetermined User 428.63 4 Rayne Longboards English Canada Brand 893.29 4 BikeRadar English England Content Brand 848.03 5 Blue Sky Kites English Canada User 423.01 5 Longboards by Original Skateboards English United States Brand 890.19 5 Specialized Bicycles English United States Brand 840.16 6 Dodd Gross English Undetermined User 403.45 6 LandYachtz English Canada Brand 888.16 6 Chain Reaction Cycles English Ireland Retailer 839.72 7 cheongchunti English Singapore User 389.50 7 Loaded Boards Newsletter English United States Brand 883.59 7 Trek Bicycles English United States Brand 823.20 8 Wind Warrior Kite & SUP English Undetermined User 380.66 8 perroprod English Spain User 883.23 8 ZEP Mountain Bike Camps English Canada Service Provider 818.24 9 Michael Mason English Undetermined User 378.83 9 Simple Longboards English Netherlands Brand 870.06 9 Cannondale Bicycles English United States Brand 811.61 10 Kite Gliders and Kites English Undetermined User 367.27 10 Muir Skate Longboard Shop English United States Retailer 864.15 10 Cydaps English England User 792.96
Paintball Parkour, Free-Running Roller Skating, Roller Derby
Out of 43 Channels, #1 is TheAlabasterSlim Out of 100 Channels, #1 is LaFlair Parkour Out of 99 Channels, #1 is Women’s Flat Track Derby Assoc
Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 TheAlabasterSlim English Canada YouTube Star 949.64 1 LaFlairParkour English United States YouTube Star 965.49 1 Women's Flat Track Derby Assoc English United States Institution 733.58 2 thewolfsden English United States User 915.82 2 Ronnie Shalvis English United States YouTube Star 962.33 2 Roller Derby Athletics English United States Content Brand 723.44 3 Hustle Paintball English United States Retailer 892.07 3 StormFreerun English England YouTube Star 952.37 3 Depew Roller Skating Center English United States Entertainment 676.30 4 HK Army English United States Brand 889.58 4 Tempest Academy English United States Service Provider 951.22 4 Psycho 78s Roller Derby English United States Entertainment 644.30 5 Social Paintball English United States Content Brand 873.69 5 American Parkour Academy English United States Service Provider 932.96 5 Gotham Girls Roller Derby English United States Entertainment 617.51 6 paintborg's channel English England User 865.18 6 3Run English England Entertainment 932.68 6 DerbyDiva.com English United States User 594.85 7 Planet Eclipse English United States Brand 847.46 7 World Freerunning Parkour Fed English United States Institution 931.06 7 London Roller Girls English England User 586.81 8 Team Insanity Paintball English United States User 824.65 8 Ryan Doyle English England YouTube Star 917.34 8 Bitches Bruze English United States User 581.00 9 DangerMan's Lair English United States Content Brand 822.98 9 RUN Media English Spain Content Brand 891.03 9 Rose City Rollers English United States Entertainment 554.52 10 CGB Paintball & Training Academy English Canada Service Provider 810.25 10 ParkourGenerations English England Entertainment 881.96 10 Neue Massenproduktion German Germany User 519.50
Touchstorm Video Index / Powered by www.touchstorm.com 29 Top 10 Channels by TVi Score
Scootering Scuba Diving & Snorkeling Skateboarding
Out of 32 Channels, #1 is Madd Gear Out of 92 Channels, #1 is Utila Dive Center Out of 351 Channels, #1 is sobreskate
Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 Madd Gear English Australia Brand 928.28 1 Utila Dive Centre English Honduras Service Provider 707.63 1 sobreskate Portuguese Brazil YouTube Star 983.05 2 ScooterHutTV English Australia Retailer 865.35 2 Prof’l Assoc of Diving Instructors English United States Institution 683.86 2 rodfilmes Portuguese Brazil YouTube Star 982.28 3 Lucas Washburn English United States User 838.19 3 Suunto English Finland Brand 617.06 3 AndrewSchrock English United States YouTube Star 968.52 4 justinscooter English Undetermined User 799.89 4 MaldivesDiveTravel English Maldives Service Provider 586.36 4 Braille Skateboarding English United States Content Brand 965.29 5 Skate Hut English England Retailer 799.48 5 Cressi Scuba Diving Equipment English/ES Italy Brand 580.31 5 Metro Skateboarding English United States Retailer 958.21 6 Antoine Aymeric GOSSUIN French France User 772.62 6 Dive Rite English United States Brand 576.31 6 ThrasherMagazine English United States Content Brand 943.40 7 The Scooter Resource English United States Content Brand 761.59 7 tsarabanjina French France User 572.36 7 adidasSkateboarding English United States Brand 942.42 8 Jamie Shepherd English England User 718.07 8 Simply Scuba English England Retailer 571.02 8 Transworld Skateboarding Mag English United States Content Brand 941.95 9 Toron-Michael Healy English United States User 655.62 9 Plongee Total Diving English/FR Canada Service Provider 570.44 9 Nike skateboarding English United States Brand 941.47 10 Kota Sports English United States Brand 647.80 10 Scubapro English United States Brand 566.19 10 Street League Skateboarding English United States Entertainment 940.81
Skiing & Snowboarding Slacklining Sled Dog Racing
Out of 204 Channels, #1 is Burton Snowboards Out of 26 Channels, #1 is Gibbon Slacklines USA Out of 17 Channels, #1 is Ojibwa Kennels Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 Burton Snowboards English United States Brand 892.83 1 Gibbon Slacklines USA English United States Brand 770.12 1 OjibwaKennels English United States User 666.06 2 Line Skis English United States Brand 888.57 2 Jaan Roose English Estonia User 701.66 2 TheYukonQuest English Canada Entertainment 631.90 3 Abe Kislevitz English United States YouTube Star 888.08 3 Horst Rüssel German Germany User 685.71 3 Boston Snowdogs English United States User 589.80 4 Transworld Snowboarding Mag English United States Content Brand 885.34 4 Ethan Schlussler English United States User 665.71 4 Dblitz70 English United States User 480.27 5 Arbor Collective English United States Brand 876.99 5 GAMBIT Slacklines English Germany Brand 665.56 5 J.J. Keller Iditarod Team English United States Entertainment 472.85 6 Salomon English France Brand 876.31 6 Maverick Slacklines English England Brand 651.44 6 Brent Sass English United States User 443.41 7 thirtytwo English United States Brand 867.72 7 Slackline Tools English Germany Brand 638.68 7 xXZombieWolfXx English United States User 395.22 8 Volcom English United States Brand 867.28 8 genius4422 English Undetermined User 555.32 8 CanaDoggers English Canada User 383.09 9 Snowboard Pro Camp English Undetermined Content Brand 865.98 9 Catalystic Productions English Undetermined User 532.15 9 Cody Strathe English United States User 359.61 10 Boardworld English Australia Retailer 859.70 10 Gibbon Slacklines English Germany Brand 516.91 10 Mel Andrews English England User 354.25
Touchstorm Video Index / Powered by www.touchstorm.com 30 Top 10 Channels by TVi Score
Stand Up Paddle Boarding Surfing Survival Skills & Bushcraft
Out of 29 Channels, #1 is PaddleTV Out of 54 Channels, #1 is Surfline.com Out of 88 Channels, #1 is Wilderness Outfitters Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 PaddleTV English United States Content Brand 711.92 1 Surfline.com English United States Content Brand 849.94 1 wildernessoutfitters English United States Retailer 951.52 2 supconnect English Undetermined Content Brand 580.78 2 Hurley English United States Brand 849.53 2 FullSpectrumSurvival English United States Content Brand 948.96 3 NaishInternational English United States Retailer 471.89 3 Quiksilver English United States Brand 843.38 3 Ultimate Survival Tips English United States Content Brand 920.45 4 Badfish SUP English United States Brand 469.66 4 Surfer Magazine English Undetermined Content Brand 840.22 4 bushcraftbartons English Canada YouTube Star 919.87 5 Kialoa Paddles English United States Brand 448.22 5 SurfersvillageTV English Undetermined YouTube Star 823.03 5 BushcraftOnFire English United States YouTube Star 917.40 6 Aquaglide Platinum English United States Brand 408.92 6 Rip Curl English United States Brand 819.90 6 Sigma 3 Survival School English United States YouTube Star 916.91 7 PaddleIntoFitness English United States Service Provider 407.11 7 billabong English United States Brand 794.65 7 Reality Survival English United States User 911.34 8 quiver windsurfing English England Service Provider 400.60 8 Surf Channel English United States TV Network 790.70 8 phreshayr English United States User 893.13 9 Coreban International English South Africa Brand 398.58 9 SurfingXtreme English France Content Brand 790.22 9 AlfieAesthetics English England User 890.45 10 Embracestardumb English Undetermined User 383.25 10 Amer Surfing Pros World Tour English United States Entertainment 787.49 10 EverydayTacticalVids English United States User 889.94 Trampolining Tricking Waterskiing, Wakeboarding
Out of 45 Channels, #1 is Xt3m3Flip3rs Out of 54 Channels, #1 is KJER Out of 29 Channels, #1 is Wakeboard Instruction
Rank Channel Language Country Type Score Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 Xtr3m3Flip3rs English Sweden YouTube Star 917.55 1 KJER English Netherlands User 856.29 1 Wakeboard Instruction English United States Content Brand 719.55 2 RatBoysVIDEOS English Denmark User 824.72 2 Flippin the Script! English United States YouTube Star 849.76 2 O'Neill English United States Brand 676.03 3 Trampoline Team English United States Entertainment 821.78 3 akaAlexD Russian/EN Russia User 849.08 3 JB ONeill English United States User 671.45 4 Kyle Skelly English United States User 798.07 4 Tricking, It's a Lifestyle English United States YouTube Star 846.48 4 James Jo English Thailand User 653.52 5 TrampboardingHD English Undetermined User 795.74 5 Invincible Tricking English Australia Brand 815.62 5 cbomb19 English United States User 607.26 6 Tricking tumbling tramp English Germany User 729.86 6 loopkicks English United States Entertainment 812.26 6 Buckeye Surf & Snow English Canada Retailer 607.10 7 TrampolineXtr3mly English Undetermined User 709.93 7 kitetricking English Undetermined User 807.72 7 Lane Bowers English United States User 591.35 8 Trampoline English United States User 636.73 8 Everyday Heros English United States User 803.43 8 ByRythxm English United States User 561.62 9 FlipOut Trampoline English Australia Entertainment 619.28 9 Kyle Skelly English United States User 798.07 9 TonysTipsAndTricks English United States User 557.31 10 Trampoline, Free Running! Norwegian/EN Norway User 609.08 10 87eleven Action Design English United States Service Provider 732.41 10 Waterski /Wakebd World Cup English Australia Entertainment 530.02
Touchstorm Video Index / Powered by www.touchstorm.com 31 Top 10 Channels by TVi Score
White Water Rafting Windsurfing & Kite Boarding
Out of 27 Channels, #1 is O.A.R.S. Out of 44 Channels, #1 is 13Windsurf
Rank Channel Language Country Type Score Rank Channel Language Country Type Score 1 O.A.R.S. English United States Entertainment 408.51 1 13Windsurf English United States User 768.84 2 MaineWildRide English United States User 397.64 2 Cabrinha Kitesurfing English United States Brand 720.63 3 Adventures On the Gorge English United States Entertainment 385.82 3 Pro Kiteboard Riders World Tour English Undetermined Entertainment 706.68 4 gauleyrapids English United States User 349.61 4 Kiteboarding.com English United States Retailer 691.98 5 River Runners Colorado English United States Entertainment 344.39 5 11 North Kiteboarding English Undetermined Brand 689.69 6 ThreeRiversFun English United States Entertainment 333.39 6 Starboard Windsurfing English Thailand Brand 662.62 7 Eco Rafting Adventures English New Zealand Service Provider 326.18 7 NeilPryde Wind English Hong Kong Brand 657.33 8 Esprit Rafting English Mexico User 320.94 8 Flysurfer Kiteboarding English Germany Brand 628.22 9 Wilderness Aware Rafting English United States Service Provider 313.17 9 KITEBOARDING CHANNEL English United States YouTube Star 612.79 10 Rivermen Whitewater, WV English United States Service Provider 310.13 10 MeinKite.de German Germany Retailer 563.76
Tally of Winners by Producer Type Content Brands 9 Brands 8 Users 8 YouTube Stars 8 Entertainment Entities 2 Institutions 1 Retailers 1 Service Providers 1 TV and Cable Networks 0
Touchstorm Video Index / Powered by www.touchstorm.com 32 Touchstorm Video Index Outdoor Activities & Adventure Sports Spotlight on Brands and Retailers
Touchstorm Video Index / Powered by The Key Finding for Brands
Far beyond the Red Bull and GoPro successes that everyone is familiar with, brands are really getting it right in the Outdoor Activities & Adventure Sports conversation.
More than 800 brands and retailers are participating in this conversation, and the vast majority have figured out that YouTube is a medium where brands can build a loyal audience — and in turn, a loyal customer — by providing the kind of content their consumer is looking for.
By talking less about themselves and more about the interests their brands share with the consumer, results are showing in organic views, subscriber conversions, consumer passion and the other “metrics that matter.”
Touchstorm Video Index / Powered by www.touchstorm.com 34 Brands Play a Big Role in the Outdoor Activities & Adventure Sports Conversation
14 TV Networks 0.4% 87 YouTube Stars 3% Out of 3,166 channels in this conversation, 119 Institutions 4%
1382 Users 196 Entertainment 44% Entities 26% are brands or retailers 6% (Significantly more than we find in most other conversations.) 233 Retailers 7%
Other content producers with commercial interests outside of YouTube — TV 274 Service Networks, Entertainment Entities, and Content Brands — make up another Providers 583 Brands 278 9% 18% Content Brands 15% of the channels in this conversation. 9%
Conclusion: Business-owned channels with commercial aims make up more than half the channels in this popular YouTube conversation.
Touchstorm Video Index / Powered by www.touchstorm.com 35 Top 50 Brands and Retailers Ranked by Views
This is a conversation where the Brand winners are also the overall winners, so once again Red Bull, GoPro and DC Shoes are at the top of the list. However, by removing any channel that is not a Brand or Retailer, many new names make it onto the Top 50. Views on YouTube are fun to look at, but we’ve included Conversion and TVi Score on the 826,550,960 826,550,960 next few pages because those metrics help isolate organic content views vs. paid advertising views. Typically, brands who buy a large percentage of their views will have below-average conversion and below-average passion.
GoPro &
486,715,189 486,715,189 Red Bull GoPro revolutionized Adventure Sports by giving us a 17% Red Bull’s YouTube success is a reflection of a well- first-person view of things most of us will never do. executed, big-budget strategy to sponsor and film Being a video camera, winning on YouTube should be a events that make for must-see video. As a result, the no-brainer. However, GoPro hasn’t taken the easy way brand ranks in the Top 200 of YouTube overall. out by simply posting amazing things captured by their 331,333,182 331,333,182 cameras. Instead, they’ve created a beautiful, signature The two brands together comprise 17% of the views style that sets their videos apart. All other in the Outdoor Activities & Adventure Sports Channels conversation. 83% 121,082,223 121,082,223 97,682,848 97,682,848 55,032,078 55,032,078 51,682,792 51,682,792 48,541,916 48,541,916 42,871,292 42,871,292 40,566,059 40,566,059 36,460,684 36,460,684 35,594,583 35,594,583 34,361,282 34,361,282 28,624,290 28,624,290 27,409,927 27,409,927 26,385,892 26,385,892 25,986,715 25,986,715 25,038,522 25,038,522 23,797,143 23,797,143 21,547,873 21,547,873 19,159,078 19,159,078 17,790,388 17,790,388 16,737,480 16,737,480 16,478,406 16,478,406 16,447,085 16,447,085 15,911,740 15,911,740 15,289,103 15,289,103 15,226,460 15,226,460 15,154,712 15,154,712 15,126,903 15,126,903 15,004,476 15,004,476 14,966,293 14,966,293 14,460,836 14,460,836 14,425,715 14,425,715 14,409,135 14,409,135 14,382,486 14,382,486 13,820,041 13,820,041 13,216,187 13,216,187 13,165,060 13,165,060 12,559,231 12,559,231 11,971,357 11,971,357 11,036,432 11,036,432 11,009,565 11,009,565 10,008,022 10,008,022 9,608,641 9,608,641 9,265,481 9,265,481 9,088,010 9,088,010 9,074,393 9,074,393 8,981,613 8,981,613 8,584,754 8,584,754 CCS CCS Nike Nike Vans Vans Evike Evike Volvo Volvo Metro Metro PUMA GoPro GoPro Adidas Adidas Oakley Oakley Burton Volcom Volcom G-Form G-Form Garmin Reebok Reebok Rip Curl Airsplat Airsplat Red Bull Red Ray-Ban Ray-Ban Cabela's HK Army HK Army Line Skis Skis.com Skis.com DC Shoes Converse Converse Billabong Patagonia Patagonia Quiksilver Quiksilver The House Madd Gear HobbyTron HobbyTron Turbolenza Turbolenza U-Turn USA U-Turn LandYachtz LandYachtz Dew Tour Live Live Tour Dew Under Armour Loaded Boards Boards Loaded Boards Loaded The North Face The North Face Red Wolf Airsoft Wolf Red Inspired Bicycles Bicycles Inspired Airsoft Megastore Red Bull (Original) Red ANS Gear Paintball ANS Gear Paintball Specialized Bicycles Bicycles Specialized Real Action Paintball Paintball Action Real Original Skateboards Original Skateboards Wilderness Outfitters Wilderness Salomon Skateboards Salomon Skateboards The Sportsman's Guide
Touchstorm Video Index / Powered by www.touchstorm.com 36 Top 50 Brands and Retailers Ranked by Subscribers
………………………………………………………………… …………………………………………………………………………… ……………………………………………………………………… …………………………………………………………………………………… These brands Channels with more than 100,000 Subscriber counts between 50,000 and 100,000 are Brands and retailers with subscriber counts between 35,000 and are in the subscribers are in the Top 10,000 considered very good. From this point, success becomes 50,000 are on their way. With 50 retail and brand channels Top 1,500 of of all YouTube channels. a little easier, as the subscribers start working to help having more than 35,000 subscribers, Outdoor Activities & 3,528,498 3,528,498 all YouTube the channel launch new content. Adventure Sports is a terrific category for brands to create channels for relationships with consumers. subscribers. 1,938,371 1,938,371 842,689 842,689 714,723 714,723 258,240 258,240 256,625 256,625 200,753 200,753 167,030 167,030 140,846 140,846 137,032 137,032 135,971 135,971 122,563 122,563 115,479 115,479 102,601 102,601 100,377 100,377 90,659 90,659 86,815 86,815 85,225 85,225 79,098 79,098 78,409 78,409 72,282 72,282 68,681 68,681 67,437 67,437 67,052 67,052 66,457 66,457 65,878 65,878 61,231 60,511 60,511 58,835 58,835 56,382 56,382 54,952 54,952 51,280 50,353 50,353 49,751 49,751 48,713 48,713 47,924 47,924 47,670 47,670 47,182 47,182 45,889 45,889 45,166 45,166 44,480 44,480 43,111 43,111 42,365 42,365 42,345 42,345 41,930 41,930 37,566 37,566 36,100 36,100 35,741 35,741 34,983 34,983 34,979 34,979 CCS CCS Nike Nike Vans Vans Petzl Petzl Evike Evike Volvo Volvo Metro Metro PUMA GoPro GoPro Matrix Matrix Adidas Adidas Oakley Oakley Burton Volcom Volcom LZ BMX Rip Curl Airsplat Airsplat Red Bull Red HK Army HK Army Line Skis DC Shoes Billabong FitBikeCo FitBikeCo Quiksilver Quiksilver Madd Gear LandYachtz LandYachtz Nike Mexico Mexico Nike Odyssey BMX Odyssey Dew Tour Live Live Tour Dew Planet Eclipse Planet Eclipse Under Armour Loaded Boards Boards Loaded Boards Loaded The North Face The North Face Hustle Paintball Hustle Paintball Red Wolf Airsoft Wolf Red Inspired Bicycles Bicycles Inspired Grizzly Grip Tape Grizzly Grip Tape Real Skateboards Skateboards Real Airsoft Megastore Rayne Longboards Longboards Rayne Motion Boardshop Motion Boardshop Red Bull (Original) Red Signal Snowboards Signal Snowboards Penny Skateboards Skateboards Penny Specialized Bicycles Bicycles Specialized Original Skateboards Original Skateboards Original Skateboards Wilderness Outfitters Wilderness Salomon Skateboards Salomon Skateboards
Touchstorm Video Index / Powered by www.touchstorm.com 37 Top 50 Brands and Retailers Ranked by Conversion
The average conversion for all channels in this The Outdoor Activities & Adventure Sports conversation ofers conversation, with flukes removed, is 3,380. This significantly higher conversion than most conversations in the
93,687 93,687 average is represented by the green line. Touchstorm Video Index. Across all of YouTube, any conversion 79,984 79,984 These Top 50 Brands and Retailers are all 3X the number over 2,100 is above average. In Outdoor Activities & average for the conversation, or more. Adventure Sports, the only Producer Type performing below the overall YouTube average are the TV Networks. 68,921 68,921
64,263 64,263 Average Conversion by Producer Type, Adventure Sports
YouTube Stars 4,458 Content Brands 4,421 Entertainment Entities 4,231 Brands 3,907 Institutions 3,613 Service Providers 3,555 37,549 37,549 Retailers 3,399
32,858 32,858 Users 2,969 31,209 TV Networks 1,859 23,887 23,887 22,750 22,750 22,608 22,608 20,029 20,029 19,859 19,859 19,598 19,598 19,510 19,510 18,364 18,364 18,011 18,011 17,641 17,641 16,985 16,985 16,960 16,960 15,756 15,756 15,591 15,591 15,508 15,508 15,295 15,295 15,257 15,257 15,221 15,221 14,070 14,070 13,738 13,738 13,473 13,473 13,339 13,339 13,156 13,156 12,961 12,961 12,937 12,937 12,861 12,861 12,842 12,842 12,423 12,423 12,229 12,229 11,952 11,952 11,879 11,879 11,720 11,720 11,644 11,644 11,560 10,953 10,953 10,783 10,783 10,296 10,296 10,290 10,290 10,239 10,239 10,089 10,089 9,759 9,759 9,693 9,693 9,675 9,675 Nike Nike Matrix Matrix Adidas Adidas LZ BMX Five Ten Ten Five Subrosa Subrosa Element Element DiverSur DiverSur Bro Style Style Bro FitBikeCo FitBikeCo Eclat BMX Eclat Earthwing Earthwing G.I. Sportz Haro Bikes Bikes Haro DVS SHOES DVS Colony BMX Colony Scooter Hut Scooter Maxpedition Kink Bike Co. Co. Bike Kink Odyssey BMX Odyssey dcshoesbrasil dcshoesbrasil Full Tilt Boots Tilt Full Amped Airsoft We The People The People We Blue Bushcraft Blue Bushcraft DB Longboards DB Longboards Alien Workshop Alien Workshop DC Shoes México DC Shoes México Converse Mexico Mexico Converse Grizzly Grip Tape Grizzly Grip Tape Real Skateboards Skateboards Real The Bug Out Store The Bug Out Store Elite Force Airsoft Elite Force Invincible Tricking Tricking Invincible Signal Snowboards Signal Snowboards Nelson Longboards Nelson Longboards Simple Longboards Simple Longboards Cliché Skateboards Cliché Skateboards Comet Skateboards Skateboards Comet Valhalla Longboards Longboards Valhalla Original Skateboards Original Skateboards Krooked Skateboards Skateboards Krooked Magenta Skateboards Skateboards Magenta Antihero Skateboards Skateboards Antihero Skateboards Creature Five Mile Skateboards Mile Skateboards Five Muir Skate Longboard Longboard Muir Skate Welcome Skateboards Skateboards Welcome Badlands Paintball TV Badlands Paintball Black Ops Airsoft Guns Black
Touchstorm Video Index / Powered by www.touchstorm.com 38 Top 50 Brands and Retailers Ranked by TVi Score
958 The TVi Score balances the “metrics that matter” to produce one number that 952 represents the healthiest and best performing YouTube channels. This list is 942 942 941 941 confined to brands and retailers in the Outdoor Activities & Adventure Sports 936 936
932 932 conversation. Note that Red Bull and GoPro are no longer #1 and #2. They’re still 929 929 928 928 really healthy channels, but there are others whose videos are generating even more passion and better conversion. See definition of the TVi Score on page 9. 914 914 902 902 899 899 898 898 897 897 894 894 893 893 893 893 892 892 892 892 890 890 890 890 890 890 890 890 889 889 889 889 888 887 887 886 885 884 884 882 882 880 878 878 877 877 876 876 875 875 875 875 875 875 875 875 872 872 870 870 868 867 867 867 867 865 864 861 861 861 860 CCS CCS Nike Nike Evike Evike Metro Metro GoPro GoPro Matrix Matrix Adidas Adidas Oakley Oakley Burton Volcom Volcom LZ BMX Red Bull Red HK Army HK Army Line Skis FitBikeCo FitBikeCo Airsoft GI thirtytwo thirtytwo Vital BMX Vital Eclat BMX Eclat Madd Gear Turbolenza Turbolenza LandYachtz LandYachtz Scooter Hut Scooter Petan Bikes Bikes Petan Boardworld Boardworld Rollerblade® Odyssey BMX Odyssey Bustin Boards Bustin Boards Loaded Boards Boards Loaded Boards Loaded Alien Workshop Alien Workshop Element Europe Europe Element Titus Skateshop Skateshop Titus Arbor Collective Arbor Collective Hustle Paintball Hustle Paintball Grizzly Grip Tape Grizzly Grip Tape Real Skateboards Skateboards Real Total BMX Bike Co Co BMX Bike Total Airsoft Megastore Rayne Longboards Longboards Rayne Motion Boardshop Motion Boardshop Simple Longboards Simple Longboards Cliché Skateboards Cliché Skateboards Penny Skateboards Skateboards Penny Comet Skateboards Skateboards Comet Original Skateboards Original Skateboards Wilderness Outfitters Wilderness Salomon Skateboards Salomon Skateboards Muir Skate Longboard Longboard Muir Skate Blackhawk Paramotor Paramotor Blackhawk
Touchstorm Video Index / Powered by www.touchstorm.com 39 Top 30 Brands and Retailers Generating the Best-Liked Content
Channels with the Best-Liked Content the 30 highest indices for Positive Passion
Touchstorm has evaluated every video in the Outdoor Activities & Adventure Sports conversation to determine how often viewers push the Like button when watching the video. The average Like rate is .049 for this conversation — a little less than half a percent, a rate pretty similar to the CTR of the average banner ad.
100 We then set .049 so that 100 represents average, allowing us to index all the videos and channels against that average. Channels that index higher than 100 have content that’s generating better-than-average Positive Passion.
Touchstorm Video Index / Powered by www.touchstorm.com 40 Touchstorm Video Index Outdoor Activities & Adventure Sports The Most Watched Videos
Touchstorm Video Index / Powered by The All-Time Most Viewed Video in Each Topic*
Base Jumping, Sky Diving, Adventure Gear & Apparel Adventure Sports, General Airsoft Wingsuits
#1 Video: The North Face: The Mountains Are Calling #1 Video: Felix Baumgartner's supersonic freefall #1 Video: M134 MINIGUN THE FORT AIRSOFT WAR #1 Video: Skydive Dubai - May 2011 Channel: Thenorthfacevideo Channel: Redbull Channel: scoutthedoggie Channel: cedmovies Views: 4,715,106 Views: 36,613,690 Views: 22,532,075 Views: 16,690,405
BMX Riding Boating & Sailing Bodyboarding Camping, Hiking, Backpacking
#1 Video: BMX STREET - MIKE MILLER VIDEO #1 Video: Ships Slammed by Storms & Waves #1 Video: The Secret Atlantic Wave #1 Video: The Dakota Fire Hole Channel: woozybmx Channel: Splashvisioncom Channel: Xtremebodyboard Channel: davidspassage Views: 13,812,018 Views: 3,382,592 Views: 485,230 Views: 609,926
Touchstorm Video Index / Powered by *Reminder, some of these views might have been purchased. 42 The All-Time Most Viewed Video in Each Topic*
Climbing: Rock, Ice, Mountain, Frisbee Geocaching Caves Disc Golf
#1 Video: Alex Honnold 5.12 Big Wall Solo - Teaser #1 Video: Discraft Disc Golf Clinic: Long D Drives #1 Video: Greatest Game of HORSE Ever #1 Video: What is Geocaching? Channel: thereelrockfilmtour Channel: sportdisc Channel: brodiesmith21 Channel: gogeocaching Views: 1,153,293 Views: 517,232 Views: 7,577,317 Views: 745,006
Hang Gliding, Parasailing, Horseback Riding / Equestrian Hot Air Ballooning Hunting & Fishing Paramotoring Sports
#1 Video: World's Easiest Paramotoring Equipment!! #1 Video: DANDREAS HELGSTRAND – Freestyle Final #1 Video: Hot Air Balloon Ride over Albuquerque #1 Video: Extreme Saltwater Fishing! Channel: imasuper0308 Channel: dano2607 Channel: akornhaber Channel: blacktiph Views: 1,080,558 Views: 12,711,227 Views: 177,505 Views: 8,485,698
Touchstorm Video Index / Powered by *Reminder, some of these views might have been purchased. 43 The All-Time Most Viewed Video in Each Topic*
Inline Skating Kayaking, Canoeing Kite Flying Longboarding
#1 Video: Bombing down the salt mine in Poland #1 Video: Fools Overture :Kayaking Music Videos #1 Video: Spencer Watson AKA Open Individual #1 Video: Pintail Longboards Built by Original Channel: Authenticrollerblade Channel: Vancouverkayaker Channel: videosbymtp Channel: originalskateboards Views: 529,734 Views: 1,360,372 Views: 1,575,667 Views: 13,616,078
Mountain Biking Paintball Parkour, Free-Running Roller Skating, Roller Derby
#1 Video: Inspired Bicycles - Danny MacAskill #1 Video: RAP4: Paintball Grenade Launcher #1 Video: TEMPEST FREERUNNING ACADEMY #1 Video: Amazing Roller Skate Dance Contest Channel: inspiredbicycles Channel: rap4com Channel: tempestfreerunning Channel: Joeykoolpagan Views: 34,820,838 Views: 4,394,615 Views: 6,673,008 Views: 145,435
Touchstorm Video Index / Powered by *Reminder, some of these views might have been purchased. 44 The All-Time Most Viewed Video in Each Topic*
Scootering Scuba Diving & Snorkeling Skateboarding Skiing & Snowboarding
#1
#1 Video: MGP NZ Napier-Nationals 2012 #1 Video: Efects of water pressure #1 Video: KEN BLOCK'S GYMKHANA FIVE #1 Video: It's Only Hair Channel: mgpactionsports Channel: erikcjohansson Channel: dcshoesfilm Channel: shaunwhite Views: 1,501,998 Views: 2,331,480 Views: 63,687,154 Views: 4,392,258
Slacklining Sled Dog Racing Stand Up Paddle Boarding Surfing
#1 Video: Gibbon Slackline Basics #1 Video: Dog Sledding - Mushing in Fairbanks Alaska #1 Video: Coreban SUP at Lost City man made wave #1 Video: SURFING HAWAII: BIG PIPELINE Channel: gibbonslacklinesusa Channel: dblitz70 Channel: corebanint Channel: gonaminori Views: 301,671 Views: 64,128 Views: 91,862 Views: 5,813,447
Touchstorm Video Index / Powered by *Reminder, some of these views might have been purchased. 45 The All-Time Most Viewed Video in Each Topic*
Survival Skills & Bushcraft Trampolining Tricking Water Skiing, Wakeboarding
#1 Video: Man vs. Wild - Eating Giant Larva #1 Video: Sick Trampoline Tricks #1 Video: The Best Of STEVE TERADA #1 Video: How to Wakeboard: Wake Jump Variations Channel: discoverynetworks Channel: xtr3m3flip3rs Channel: majimbo Channel: learnwake Views: 15,173,375 Views: 1,403,638 Views: 1,597,169 Views: 386,338
White Water Rafting Windsurfing & Kite Boarding
#1 Video: Whitewater Rafting Carnage Penobscot #1 Video: Boujmaa's crash on video Channel: mainewildride Channel: starboardhq Views: 177,046 Views: 207,556
Touchstorm Video Index / Powered by *Reminder, some of these views might have been purchased. 46 Top 16 Videos of All Time in Outdoor Activities & Adventure Sports*
#1 #5 Video Title: DC SHOES: KEN BLOCK'S GYMKHANA FIVE: Video Title: Inspired Bicycles - Danny MacAskill April 2009 ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Channel: inspiredbicycles Channel: dcshoesfilm Views: 34,820,838 Views: 63,687,154
#2 #6 Video Title: DC SHOES: Ken Block's Gymkhana THREE Video Title: Danny MacAskill - Way Back Home Part 2; Ultimate Playground; l'Autodrome France Channel: redbull Channel: dcshoesfilm Views: 31,874,033 Views: 56,205,462
#3 #7 Video Title: DC SHOES: KEN BLOCK GYMKHANA TWO Video Title: GoPro HERO3: Almost as Epic as the HERO3+ THE INFOMERCIAL Channel: goprocamera Channel: dcshoesfilm Views: 31,852,268 Views: 44,004,467
#4 #8 Video Title: Felix Baumgartner's supersonic freefall from Video Title: The Harlem Shake v1 (TSCS original) 128k' - Mission Highlights Channel: thesunnycoastskate Channel: redbull Views: 26,584,586 Views: 36,613,690
Touchstorm Video Index / Powered by *Reminder, some of these views might have been purchased. 47 Top 16 Videos of All Time in Outdoor Activities & Adventure Sports*
#9 #13 Video Title: DC SHOES: KEN BLOCK'S GYMKHANA FOUR; Video Title: Danny MacAskill's Imaginate THE HOLLYWOOD MEGAMERCIAL Channel: redbull Channel: dcshoesfilm Views: 20,238,429 Views: 26,026,781
#10 #14 Video Title: M134 MINIGUN THE FORT AIRSOFT WAR Video Title: The Athlete Machine - Red Bull Kluge Scotland Channel: redbull Channel: scoutthedoggie Views: 19,679,846 Views: 22,532,075
#11 #15 Video Title: GoPro: Fireman Saves Kitten Video Title: GoPro: Backflip Over 72ft Canyon - Kelly McGarry Red Channel: goprocamera Bull Rampage 2013 Channel: goprocamera Views: 22,384,948 Views: 19,502,782
#12 #16 Video Title: The HD HERO2: Almost as Rad as the HERO3 Video Title: DC SHOES: KEN BLOCK'S TRAX STI CAR Channel: goprocamera Channel: dcshoesfilm Views: 20,491,227 Views: 18,444,468
Touchstorm Video Index / Powered by *Reminder, some of these views might have been purchased. 48 Touchstorm Video Index Outdoor Activities & Adventure Sports The Global Picture
Touchstorm Video Index / Powered by The Global Picture for Outdoor Activities & Adventure Sports 44% OF THE CHANNELS IN THIS CONVERSATION ARE BASED IN THE U.S. 75% OF THE VIEWS IN THIS CONVERSATION GO TO U.S.-BASED CHANNELS
107 countries participate in this conversation.
89% of the Adventure Sports content is available in English or the universal language of music, meaning, no matter where content producers are based, they tend to make their content in English.
The most popular language after English is French, and it’s available on only 64 (2%) of the channels in this conversation.
German and Portuguese are the most popular languages after French, each featured on 56 and 53 channels respectively.
Touchstorm Video Index / Powered by www.touchstorm.com 50 The Global Picture for Outdoor Activities & Adventure Sports
Views by the Channel’s Home Country
United States 5,817,773,428 England 433,449,251 Canada 176,584,313 Australia 144,654,234 Scotland 144,387,675 France 129,801,763 Germany 98,491,145 Brazil 46,458,638 Slovenia 37,729,306 Italy 31,938,146 Denmark 28,732,947 New Zealand 27,684,607 Japan 25,016,741 Austria 22,712,238 Sweden 21,005,354 Russia 20,340,083 Ireland 20,192,827 Norway 18,541,243 South Africa 16,521,735 Finland 16,122,673
Touchstorm Video Index / Powered by www.touchstorm.com 51 Touchstorm Video Index Outdoor Activities & Adventure Sports Appendix
Touchstorm Video Index / Powered by Appendix: List of Brands and Retailers Included in This Report
Adventure Sports Gear & Apparel
Key: Brands (manufacturers) Retailers (merchants) Listed by “Channel Title” as entered by the user. Multiple listings indicate multiple channels. Some brands and channels are eligible for multi- topic listings and therefore may appear twice or more on this list.
Touchstorm Video Index / Powered by www.touchstorm.com 53 Appendix: List of Brands and Retailers Included in This Report
Adventure Airsoft BMX Biking Boating & Sailing Sports, General
11 North Kiteboarding
Airush BIC Sport Cabrinha Kitesurfing Cabrinha Kitesurfing France Cabrinha Kitesurfing Russia
CamRig CORE Kiteboarding CrazyFly Kiteboarding Flysurfer Kiteboarding
H2O Sports Houston Kiteboarding
Kiteboarding.com MeinKite.de Naish NeilPryde Nelson Factory PBKiteboarding.co m PowerKitesDirect.c om Starboard Windsurfing
Tona
Bodyboarding Base Jumping, Sky Diving, Wingsuits
Touchstorm Video Index / Powered by www.touchstorm.com 54 Appendix: List of Brands and Retailers Included in This Report
Climbing: Camping, Hiking, Backpacking Rock, Ice, Mountain, Caves Frisbee
Geocaching
Hang Gliding, Parasailing, Paramotoring
Disc Golf
Touchstorm Video Index / Powered by www.touchstorm.com 55 Appendix: List of Brands and Retailers Included in This Report
Horseback Riding / Kayaking, Hunting & Fishing Longboarding Equestrian Sports Canoeing
11 North Kiteboarding
Airush BIC Sport Cabrinha Kitesurfing Cabrinha Kitesurfing France Cabrinha Kitesurfing Russia
CamRig CORE Kiteboarding CrazyFly Kiteboarding Flysurfer Kiteboarding
H2O Sports Houston Kiteboarding
Kiteboarding.com MeinKite.de Naish NeilPryde Nelson Factory PBKiteboarding.co m PowerKitesDirect.c om Starboard Windsurfing
Tona
Hot Air Ballooning
Inline Skating Kite Flying
Touchstorm Video Index / Powered by www.touchstorm.com 56 Appendix: List of Brands and Retailers Included in This Report
Roller Skating, Mountain Biking Paintball Scuba Diving & Snorkeling Roller Derby
11 North Kiteboarding
Airush BIC Sport Cabrinha Kitesurfing Scootering Cabrinha Kitesurfing France Cabrinha Kitesurfing Russia
CamRig CORE Kiteboarding CrazyFly Kiteboarding Flysurfer Kiteboarding
H2O Sports Houston Kiteboarding
Kiteboarding.com MeinKite.de Naish NeilPryde Nelson Factory PBKiteboarding.co m PowerKitesDirect.c om Starboard Windsurfing
Tona
Parkour /Free- Running
Touchstorm Video Index / Powered by www.touchstorm.com 57 Appendix: List of Brands and Retailers Included in This Report
Skateboarding Skiing & Snowboarding
11 North Kiteboarding
Airush BIC Sport Cabrinha Kitesurfing Cabrinha Kitesurfing France Cabrinha Kitesurfing Russia
CamRig CORE Kiteboarding CrazyFly Kiteboarding Flysurfer Kiteboarding
H2O Sports Houston Kiteboarding
Kiteboarding.com MeinKite.de Naish NeilPryde Nelson Factory PBKiteboarding.co m PowerKitesDirect.c om Starboard Windsurfing
Tona
Touchstorm Video Index / Powered by www.touchstorm.com 58 Appendix: List of Brands and Retailers Included in This Report
Survival Skills & White Water Slacklining Sled Dog Racing Surfing Trampolining Bushcraft Rafting
Windsurfing, Stand Up Kite Boarding Paddleboarding 11 North Kiteboarding
Airush BIC Sport Cabrinha Kitesurfing Cabrinha Kitesurfing France Cabrinha Kitesurfing Russia
CamRig CORE Kiteboarding CrazyFly Kiteboarding Flysurfer Kiteboarding
H2O Sports Houston Kiteboarding
Kiteboarding.com MeinKite.de Naish NeilPryde Nelson Factory PBKiteboarding.co m PowerKitesDirect.c om Starboard Windsurfing
Tona Tricking
Water Skiing, Wakeboarding
Touchstorm Video Index / Powered by www.touchstorm.com 59 Appendix: Definitions of Some Key Metrics Included in the TVi Score
VIEW DENSITY GOOD CHANNEL PRACTICES CONVERSION POSITIVE PASSION
The percentage of a channel’s views that “Good channel practices” means many Indicates how successful the brand is at When a consumer likes a video, they emanate from the channel’s three most things, but current TVi scoring is converting viewers to subscribers. express it by pressing the Like button. popular videos. The lower the score the primarily concerned with the frequency Touchstorm expresses this idea as The average rate of “liking” on YouTube better. When channels have 70% or more of video uploading, and whether or not Subscribers per Million Views, or Subs/ is similar to that of banner ad clicks — it of their views coming from their Top 3 videos have been taken down. The MMV. Building audience is diferent typically runs less than one-half of one videos, it’s usually due to one of two things, healthiest channels upload content than building views. Conversion is percent. Some videos, channels and neither of which is good for channel health: constantly — once a week or even more, something the YouTube Stars have topics generate a much higher Like one, the channel had a “one-hit-wonder,” and usually at a cadence of the same mastered — their Conversion Rates are rate. For each Topic, Conversation, and which it hasn’t been able to replicate, day(s) of the week. On the other hand, almost always the highest in any Theme, Touchstorm determines the which is bad for audience growth and taking down videos — a practice which analysis. They’ve figured out how to average Like rate and normalizes it to subscriber conversion, or, two, it’s a brand can’t always be helped — is damaging make the content their audience wants, an Index of 100, so that videos and that used the video(s) as pre-roll, focusing to channel health in more ways than and how to market that content to draw channels in that competitive set can be ad budgets on very few pieces of creative, one. Not only does YouTube deduct the a loyal following. judged on relative Likeability. The which isn’t good for passion and view counts attributed to those videos, highest indexes indicate very Positive conversion. The View Density score helps but our testing shows that velocity (a Passion for the content. minimize these unnatural viewing patterns key factor driving the visibility that from the TVi results. attracts audience) decreases.
Touchstorm Video Index / Powered by www.touchstorm.com 60 Touchstorm Video Index Other Information You Can Receive
Touchstorm Video Index / Powered by For More Information
About Touchstorm Other Data Available from Touchstorm & Voot®
Touchstorm is a technology-based services company that builds To Get a Channel Listed in The Touchstorm Video Index (Free) video audiences for the world’s largest brands. To accomplish its www.touchstorm.com/channelprofiler
vision of helping brands break out of the advertising box through To Receive a Channel Report featuring performance and competitive insights (Free) content creation, the company grows YouTube channels www.touchstorm.com/channelreport
exponentially, delivering organic views and subscribers. To View YouTube Ratings for any Topic, Conversation or Theme COMING SOON!
The company’s robust editorial distribution network syndicates To Pick Up TVi Score Badges (winning channels in this report) content that runs center of the page, and its native video COMING SOON!
solution, Arena, drives engagement scores significantly above To get a Beta subscription for VOOT channel management software industry benchmarks. Touchstorm uses a suite of software Click “Request an Invitation” on app.voot.net technologies to identify content holes and build brand audiences To Inquire about Touchstorm YouTube Audience Development and Video Syndication at scale, including Voot® and Scoop™. Services for Big Brands…including custom data not publicly available [email protected]
The company also produces videos for some of the world’s biggest brands, and its Touchstorm Video Index showcases the most efective videos at building audiences for brands.
Touchstorm Video Index / Powered by www.touchstorm.com 62