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The Magazine of Atlas World Group Volume 65 Winter 2014 • atlasvanlines.com Strategic Initiatives 6 Spanish Website 8 Amplifier Online 9 Avail: Gaining Momentum 10 Pursuing the Vision with Atlas Logistics 14 In this issue of the Letter from Jack & Glen Volume 65 Winter 2014 atlasvanlines.com/amplifier his issue of your Atlas Amplifier is As we bring new tools forward, making Making communication fit people Thistoric for a couple of reasons. best use of them is crucial. Our future more comfortably is just one example First, the feature story tells how Atlas is depends on leveraging our technology of how technology makes life better. embarking on a landmark effort across in every business unit and agency. Over the coming months, we’ll see On the Cover: our entire enterprise. Over the previous Which leads to the second reason this more examples, both within Atlas and 4 12 months, our board, executives, and issue of the Amplifier is notable. This in the world outside. Let’s be ready to Vision 2018 senior managers collaborated on a new, streamlined format complements embrace the promises of the digital comprehensive strategic plan, Vision more content you’ll find online, age—especially in our businesses—and 10.2.14 2018. It was the company’s first time delivered with dynamic functions such reach the new places we envision. to engage a consultant in the planning as videos and options for sharing on In our last Amplifier we introduced process. It produced a roadmap for your social networks. You can read more Vision 2018, a strategic planning the company to Go New Places.® about this change on page 9. effort Atlas began in the fourth Shortening the Supply Chain: It puts a priority on eight initiatives, quarter last year. See our exciting Atlas International 12 progress throughout this Amp and technology is central to each. Glen Dunkerson and online. Chairman and CEO Atlas en Español: Atlas World Group 8 Going Global: Jack Griffin President and COO Cornerstone Relocation Group 13 + LOOK FOR THIS ICON THROUGHOUT Amplifier Online: Evolving a Little Further: Online 9 Pursuing the Vision: Atlas Logistics 14 Atlas World Group The Club Checks in at Cabo: President’s Club 2014 15 Gaining Momentum: Challenge Accepted: Avail Move Management 10 Move For Hunger 16 Atlas World: News & Information 18 Forum 2015: Forum set for San Diego 22 A Connection to Helping Families: Awards: Atlas Canada 11 2014 Quality Award Winners 23 atlasvanlines.com/amplifier Atlas Amplifier • Winter 2014 3 ATLAS INTERNATIONAL LOGO – 5.8.12 Cover Story atlasvanlines.com/Vision2018 “We’re committed to long-term value for our owners and agents, and to Vision 2018 ® solid career opportunities for our employees and associates.” Atlas teams develop a platform to Go New Places. Glen Dunkerson, Atlas Chairman and CEO ision 2018 is a milestone in the history “Our industry has been doing things the early in the process. This provided a solid “When it came to inking final approvals, Organic vs Acquired Growth: Vof Atlas, the first time it went outside the same way for so long, to make a big change understanding of the attitudes among those every one of our decision-makers was in Which is better? In the previous issue of the Amplifier, boardroom for help in developing a business is a very difficult decision,” says Don. “But whose futures are invested in the Atlas brand. agreement,” says Jack. “We all understand Atlas has set some bold metrics for growth. strategy. our board and management are aligned on “Atlas was up to the task, and they the success we envision doesn’t guarantee we introduced Vision 2018, a There are essentially two ways to achieve This summer, months of preparation what areas we need to attack first. I think our came prepared,” says Jim Lang, Partner, big returns immediately. But that’s okay. those objectives. One is organic: producing strategic planning culminated in a formal document. It spells out alignment will allow us to be more successful Collaborative Strategies We’ll have the company we want five more from established structures and adding effort Atlas began in the strategic directions, project priorities, measur- with our plan.” Inc. “With the help years from now.” people and assets to tend the growth as it fourth quarter last year. able goals, and a system for accountability. “The board got behind this initiative at the of the folks at Atlas, “It’s too early to say what the plan will occurs. The other is acquired: the addition It also updates the company’s mission and beginning, and they were unanimous in their we started with very ultimately produce,” says Don. “But I’m Its aim: to find a path of agent entrepreneurs or the purchase and brand statements. approval of the plan document,” says Glen thorough baseline data optimistic by the entire engagement.” rebranding of other business entities. Both for healthy growth at a As Atlas executives shared their thoughts Dunkerson, Atlas Chairman and CEO. “That is that really set the stage “I believe that Atlas has a solid plan for kinds of growth are viable and may serve the time when the company about Vision 2018 for this article, a crew was significant, considering the diversity of views for understanding the current situation, both what needs to be done,” says Jim. “And I have strategic interests of the company. However, and the industry face at work in the lobby below, installing displays they hold. I think it speaks highly of our agents, internally and in the market.” every reason to expect Atlas will succeed in Atlas will not leverage acquisitions that exceed of the new mission and brand statements. of our process, and of the people who led us Jim says he was impressed by how well achieving its strategic vision.” a debt-to-equity ratio for financial strength. increasing challenges It began last year with prompting by Board through it.” the strategy team grasped its role and the to capacity, compliance, Agent Don Hill, President of Alexander’s Mo- “We first interviewed five different groups, dedication it brought to work. and profitability. bility Services (0207). An advocate of long- all respected names in strategic consulting,” “There were several, day-long working During the range thinking, Don persuaded fellow board says Jack Griffin, Atlas President and COO. sessions, and invariably the strategy team development of members and Atlas executives to take a fresh “Collaborative Strategies Inc. stood out. was able to surface the issues, reach an Vision 2018, Atlas As Atlas executives shared look at the process for strategic planning. They had done their homework, and we agreement, and then communicate with the leaders refreshed their thoughts about Vision Today, the seed Don planted is showing sensed they were a good fit for Atlas. Our board to get buy-in. In a member-driven the company’s 2018 for this article, a crew its first fruit. In July, the Atlas board ratified instincts were correct—they had the skills and organization like Atlas, it is imperative that mission and brand was at work in the Atlas Vision 2018, a document that specifies how temperament to push us in the right direction the owner-members have input and buy-in statements. These lobby, installing displays of the company will grow its productivity and bring out our best thinking.” to the plan. When that occurs, as it did in this are now displayed the new mission and brand and profitability over the next five years. Consensus building played an important process, success is much more likely.” prominently in statements. Essentially, it is the road map that will allow part in the process. A hundred Atlas agent the lobby of Atlas Atlas as a company to “Go New Places.” bookers and haulers expressed their views The Bottom Line: Quality Growth World Group “If all we wanted to do was grow, Atlas could Headquarters. grow quickly,” says Glen. “But growth alone Vision 2018 Executive Team (from left to right) Donald Breivogel Jr., Senior Vice President & CFO, Glen Dunkerson, Chairman & CEO, Jack Griffin, President & COO, Marian Weilert Sauvey, General Counsel, Senior Vice President & Secretary, Donald Hill, President, Alexander’s can’t be a driver for the kind of future we Mobility Services, Gary Weleski, President, Weleski Transfer, Inc., Larry Lammers, CEO, Ace Relocation Systems, Inc., Chris Niesner, President, want. We’re focused on quality growth . HORIZONTAL SOLID 100% PMS BLACK Specialty Moving, Inc. growth that is deliberate and strategic. We’re committed to long-term value for our owners and agents, and to solid career opportunities for our employees and associates.” Rolling with the Atlas brand. You may notice refreshed graphics on Atlas equipment. The company continues to update its rolling stock and reinforce the Atlas promise to help customers “Go New Places.®” Now, Vision 2018 shows the path Atlas will take to 4 Atlas Amplifier • Winter 2014 atlasvanlines.com/amplifier thrive over the long haul. Cover Story atlasvanlines.com/Vision2018 ATLAS VAN LINES INFORMATION TECHNOLOGY ATLAS INTERNATIONAL Vision 2018 Strategic Priority: Strategic Priority: Strategic Priority: Reinvent the driver value proposition and develop alternative Develop needed systems to support the strategic Achieve prominence as a worldwide relocation hauling models for large, medium, and small shipments. priorities of the Atlas companies in partnership with provider with global operations, on the short list Team Leader: them, making Atlas technology a competitive advantage. of favored suppliers. Strategic Jeff Schimmel Team Leader: Team Leader: Vice President, Transportation Services J. J. Mohr Jim Gaw Leader Insight: Director, IT Strategic Planning President & COO Initiatives “We’re beefing up programs to bring Leader Insight: Leader Insight: new van operators to Atlas and we’re looking at alternate “We’re moving Atlas onto a common platform with tools “We’re focused on growing top line revenue and hauling methods like spot trailers, rail, and new options for to enhance our efficiency and profitability across the gaining economies to improve our margins.