DKNET, A FRIEND YOU CAN COUNT ON
Prepared Date: August 15 of 2018 THE VOICE FOR THE KOREAN COMMUNITY DKnet 02 CONTENTS
AM730 DKNET Radio
THE ONLY KOREAN RADIO IN TEXAS AM730 DKNET Radio www.dknet730.com Mobile App ‘dknet’ CONTENTS 03 DKnet
Table of CONTENTS
2 CONTENTS 8 OUR SERVICES 14 ONLINE SERVICES
4 WELCOME 10 OUR PROGRAMS 16 STATISTICS
6 ABOUT DKNET 12 DKNET HISTORY 18 OUR PARTNERS DKnet 04 WELCOME
Connect with us WELCOME 05 DKnet
THE BEST KOREAN MEDIA NETWORK
CEO’S STATEMENT
DKNET Radio thanks our audience for your love and support.
DKNET Radio is always with our community. ously, by broadcasting live news four times a No matter when or where, you can always day, and providing up to date local, national, meet DKnet Radio. and Korean news to our listeners. Twenty four hours a day, through AM730, www.dknet730.com, and our mobile app DKNET Radio is always open to our audience. DKNET, we are together with our audience We always want to hear from our audience. no matter when or where you are in the world. Please reach us through Facebook, social me- We enrich the lives of our Korean American dia, www.dknet730.com chat, and our mes- community by providing community events, sage board. entertainment, and information. We are always striving to provide programs and contents that will enrich our listener’s DKNET Radio broadcasts programs that mat- lives. ter to the Korean American community. As the major public media serving the Korean We are always striving to provide programs community in Dallas, we take our responsibil- and events that our audience wants and en- ity very seriously. We will work ceaselessly to joys like news, variety shows, and sports. maintain our Korean community’s trust. DKNET is the 2nd radio station in the United Please support DKnet Radio and let’s grow States to live broadcast Major League games together! in Korean. Since 2014, DKNET live broad- Thank You, casts Texas Rangers games from the stadium including playoffs. As the largest and the most important Korean media in DFW, we Scott Kim take our journalistic responsibility very seri- Chief Executive Officer DKnet 06 ABOUT DKNET
aboutDKNET
KKDA AM 730 DKNET Radio is the only ONLY KOREAN RADIO IN TEXAS Korean broadcast radio station in the Southwest serving Dallas, Fort Worth, and Denton reaching east up to Texarkana, and North Austin to the south. COMMUNICATE DKnet communicates with the DKNET Radio owns and operates in AM audience. 730 frequency and 90% of our content is in-house produced. Major radio broadcast contents include national and local news, educational, music, entertainment, and EMPATHIZE sports. The major aim of our broadcast DKnet empathizes with the programming is to provide valuable and audience. informative content to our Korean listen- ers, and at the same time we want to engage and entertain them. In order to inform our listeners we have morning and evening live news broadcasts covering both Korean, na- CONNECT tional, and local news, and we invite many DKnet builds bridges between experts and professionals to provide valu- communities. able information. We provide entertain- ment to our listeners with fun and engag- ing variety shows and by live broadcasting Texas Rangers home games since 2013. GROW TOGETHER DKnet grows with the Korean DKNET Radio serves 100,000 Kore- an-Americans in the DFW metroplex by American community. broadcasting 24 hours a day through AM 730, our website www.dknet730.com, and our smart phone app “dknet”, so our audi- ence can listen to us from any location in CULTURE the world. DKnet promotes and strengthens Korean culture. ABOUT DKNET 07 DKnet
You are watching, listening, and reading DKNET today
THE ONLY KOREAN RADIO STATION IN TEXAS
THE VOICE FOR THE KOREAN COMMUNITY
CONNECT WITH US! DKnet 08 OUR SERVICES
Our Services KKDA AM 730 DKNET Radio is the only Korean broadcast radio station in Texas, serv- ing 100,000 Korean-Americans in the DFW metroplex.
AM730 EVENTS
DKNET radio advertising the most effective Powerful way to maximize your branding with way to reach the Korean Community. our audience by becoming one of our event sponsors.
WEB & APP SHOPPING
Banner ads on our website dknet730.com Increase your sales by selling your products at and mobile app “dknet” are a very effective www.dknetshop.com way to reach our audience. OUR SERVICES 09 DKnet
DKNET Radio broadcasts 24 hours a day through AM 730, and operates a website www.dknet730.com, and our smart phone app “dknet”, providing our audience the convenience of listening to us from any location at any time.
Radio Digital Magazine Event Advertisement Advertisement Advertisement Sponsor
Homepage Mobile Home Korean Advertisement Advertisement Shopping Yellow Page
DKNET Advertising Advantage
DKNET reaches our audience through tradi- Reach your potential customers on all tional but still the most popular platform radio fronts by advertising through AM730 Ra- broadcast, and also via our trendy and content dio, and our website. rich website, mobile apps and social media We also provide complete digital marketing solu- Maximize your brand awareness through tions to fit your advertising needs. radio advertisement, event sponsorship, product infomercial, program sponsorship, home shopping, banner ads and video ads.
You can enjoy limitless online promotion opportunities through the DKNET online community page, yellow page, mobile app, and many more. DKnet 10 OUR PROGRAMS
PROGRAMSOur
Good Morning Texas News& Issues Local News Texas Now US News International News 보도 News Square Sports News 시사 Debate Program Issues Plus News Current Issues America Now NEWS AND CURRENT ISSUUE AND CURRENT NEWS
Sports News
Smile Show Entertainment Content 예능 K-Pop Show Happy Together Classic Show 음악 Jazz Show Talk Show Afternoon Walk Music Entertainment Classic Walk
MUSIC AND ENTERTAINMENT Jazz O’clock
Good Morning Texas Informative Content 문화 US Life Texas Now Educational 정보 Law Everyday With You Economic Culture Information Immigration Secret Culture Shopping Today’s Word CULTURE AND INFORMATION CULTURE friend OUR PROGRAMS 11 DKnet
24/7 Korean Radio
DKNET, always together with the Korean community
Enjoy listening and watching friendDKNET AM730 DKnet 12 DKNET HISTORY
DKnetHISTORY
DKNET History
KHSE AM700 started the very first and only Korean radio broacast in the Southwest 2012.06.01 KKDA AM730 changed the AM broadcast frequency through acquisition of the AM 730 frequency 2013.01.01 Company name changed to DKNET Radio 2014.10 New website dknet730.com and app “dknet” 2014.04 Portal website dknet730.com upgraded 2016.12 DKNET HISTORY 13 DKnet
DKNET Projects
Hosted Music Festival
Live broadcast of Texas Rangers Games
Korean Heritage Night Event
Live broadcast from Hawaiian Falls
Hot Summer Quiz Event
Live broadcast of CBS Music Festival
Promoted Korean Singer ‘2pm’ Concert
Hosted Korean Comedy Show
Live Broadcast of 19th Korean Olympics
Hosted Cuba Cruise Event
Publish DKnet Magazine
Co-hosted ‘Children’s Drawing Contest’
Special Program: 50th Year Anniversary of Dallas Korean Immigration
Hosted ‘Photo contest’, ‘Thankful Letter Event’, ‘New Year’s Wish Event’
Fundraising Events
Live broadcast of Korean Festival
Establish Korean American Radio Network
CREATING GOOD DEEDS Enrich our audience’s lives by providing informative and entertaining programs. Promote community unity, growth, and harmony by providing public service campaigns and community events. Strengthen and promote Korean culture and language to a new generation of Korean Americans. DKnet 14 ONLINE SERVICES
SmartONLINE
SMART LIFE WITH DKNET APP
You can listen to DKNET Radio at anytime, anywhere. You can watch our live video stream in HD quality. Enjoy our smart phone How to install app ‘DKnet’ DKnet App Yellow Page app anytime ! Search ‘dknet’ at IOS App Optimized for easy mobile Local news, popular store or Google Play Store search and viewing videos, online shopping and Download and Yellow Page. Life is fun with DKNET app! ONLINE SERVICES 15 DKnet
Best Korean
Portal Website
in Texas
1 Listen to live broadcasts 7 Yellow Page
2 Watch live broadcasts 8 US LIFE
3 Listen your favorite shows again 9 Listener’s Page
4 Local News 10 Video Clips
5 Real Time Chatting 11 Report Page
6 Community Page 12 Home Shopping
DKnet Yellow Page Search any Korean business in Texas with one click! It’s easy and convenient. Just click www.dknet730.com!
Community Portal Site Classifieds, Real Estate, Buy and Sell, Cars, Rentals It’s a very accessible online community market place. Find everything you need at dknet730.com. DKnet 16 STATISTICS
DKnet 730 Home Pages About Us Contact Blog 92% WE GUARANTEE DKNET AM730 Audience YOUR SATISFACTION Survey
DKnet Data and Statistics
Convenience for Koreans in DFW www.dknet730.com
7k 10k DKNET, dknet730.com DKNET mobile app a friend you can count on daily pageview download
App Pageview Daily New App Download
Web Pageview STATISTICS 17 DKnet
8% Do you listen DKNET regulary? infoCHARTS DKNET Audience Survey 92% Yes No
42% 33% 10% 16%
42% 33% 10% 16% Daily 2-3 times a Once a Once a week week month
We surveyed 330 out of about 100,000 Koreans living in the DFW area. The survey was conducted on July 14 & 15, 2018 at “Korean Comedy Show”.
Male Audience Ages 10대 3% 20대 6% 30대 17% 40대 28% 50대 28% 60대 13% 70대 5% DKnet 18 OUR PARTNERS
OurPARTNERS
DKNET, the only Korean broadcasting station in DFW, is recognized for its excellent advertising effectiveness with a regular listening rate of 92%. OUR PARTNERS 19 DKnet
DKNET AM730
DKNET grows with the Korean community
DK Media Group www.dknet730.com DK Media Group 2356 Glenda Ln. Dallas, TX 75229 TEL (972) 620-6296 FAX (972) 620-6297 www.dknet730.com
@dknet730 DKnet730 +dknet dalkora