INFOKARA RESEARCH ISSN NO: 1021-9056
A STUDY ON CONSUMER PERCEPTION TOWARDS USING OFELECTRONICFOOD APPS IN BANGALORE CITY Dr. S. JAYALAKSHMI, Assistant professor, Department of commerce, Chellammal Women’s College, Guindy, Chennai – 600 [email protected]
Mrs. Vidya H.S. Research Scholar, Department of Commerce, Bharathiyar University.
ABSTRACT This study focused upon consumer perception towards Online Food Ordering Apps available in Bangalore City. Now a day's people they are busy with many works, Because of their busy lifestyle, Mobile Food Apps have emerged as a trend. A Single Platform for ordering from a wide range of restaurants at any time anywhere with the support of the electronic device. Online food delivery mobile applications have become popular over these years. This trend has changed the mindset of customers, indulge users of different age groups. There is a wide category of restaurants now delivering online services at best offers and appropriate prices. Apps such as Zomato, Swiggy, Foodpanda, Ubereats, Fasoos, Domino’s, PizzaHut, Just Eat, etc. are the most commonly and regularly used apps by the consumers. Many factors lead to Widen in their sales such as convenient to use, easy payment methods, variety of food and restaurants, delivery time, customer services, etc. In this study, a survey is conducted to understand the awareness of consumers in mobile food Apps which will further help us to understand the consumer's consciousness of mobile food Apps, feasible factors considered by the consumers while ordering food from a particular app, expectations of the consumers while ordering from a new app and various methods and factors on the basis of which food apps can be compared. internet has recommended everyone in many ways and the recent development is food delivering applications where the desired food items are delivered at the user's doorstep. the main focus is to analyze the perception of consumers towards online food ordering services. The research takes both quantifiable and qualitative approach to the study.
Keywords: online foods, mobile application, consumer satisfaction, and consumer perception
I. INTRODUCTION
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The application of technology in every business has grown up as passionately as it
made everything look possible. The emergence of technology evaluation Smartphones has
brought various dimensions of the market place at once. The electronic devices have made a
lot of things convenient for users. Online food delivery is a facility in which a store or
restaurant delivers food to a customer through the restaurant's website/Apps. Many
restaurants are getting many orders from the various levels of consumers. And witnessing an
increase in business, as ordering food online becomes more and more popular across the city.
Mobile applications like Zomato, Swiggy, Uber Eats, Food Panda, Domino's, Pizza Hut
provide the customer's numerous varieties of dishes from different nearby restaurants and
customers can easily place the order with the support of electronic devices like Smartphones,
laptops, Desktop, I pad.
It has supplied to the changes in consumer preferences as their possession of
technology hasmotivated them to do everything online comprising getting cooked meals
delivered to their doorstep. Convenience is the major factor to the consumers, as to place an
order with the support of electronic devices like smartphones, Laptops, etc.
OBJECTIVES
To understand the consumer’s perception regarding the mobile food Apps.
To understand the different methods of comparing online food Apps.
II. REVIEW OF LITERATURE:
J. Das(2018) has studied, analyzed and compared the top 4 food delivery apps
namely, Zomato, Swiggy, Foodpanda and Uber eats. Providing better discounts” and
“better choices of restaurants”, Zomato is positioned at the top by the customers.
Zomato is also positioned at the top by the customers while considering delivery on
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time and good customer service. In both situations, customers ranked Uber eats in the
last position.
According to H.S. Sethu&Bhavya Saini (2016), they aimed to investigate the
student‟s perception, behavior, and satisfaction of online food ordering and delivery
services. Their study reveals that online food purchasing services help the students in
managing their time better. It is also found that ease of availability of their desired
food at any time and at the same time easy access to the internet are the prime reasons
for using the services.
According to Hong Lan, et al, (2016), an online food delivery market is immature
yet; some obvious problems can be seen from consumers‟ negative comments. To
solve these problems, we can neither rely merely on the self-discipline of online food
delivery restaurants nor the supervision and management of online food delivery
platforms. Only by taking laws as the criterion, with the joined efforts of the online
food delivery platforms and restaurants, the government departments concerned,
consumers and all parties in the society, can these problems be solved and a good
online takeaway environment can be created.
Persuad and Azhar(2012) stated that Mobile phones have become a very integral
part of every human being's life. Though humans adopt mobile phones to improve
their social, professional and private lives, it also helps the marketers in marketing
their product. To deliver mobile marketing campaigns, the marketers should
concentrate on mobile marketing chains including technology, people, processes and
costs. For participating in mobile marketing, brand loyalty is the basis for it.
According to D’IncauD. and B. Anckar (2002), Mobile commerce has been
emerging as one of the important aspects of every person’s life. Mobile commerce has
also, in a way, given freedom to most of the people.
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III. METHODOLOGY OF THE STUDY
To get the primary data, I formulated the questionnaire. I started collecting data through a
questionnaire by using social media like Facebook and WhatsApp. Also, I collected
manually with the help of enumerators. I couldn't go to all over Bangalore city to collect
Data, but, I interviewed and had interaction with some people over the phone. I also asked
some of the enumerators (Friends) to help me in getting the questionnaires filled up. My
observation of Electronic food apps and interaction with them helped me collect
information and understand the level of awareness about the respondents.
To collect the secondary data, I used the library of our college, internet sources, daily
newspapers, etc. I also had interaction with the online food Delivery employees who are
working among the Bangalore. They gave me some of the information and Experience
regarding the Electronic food apps and payment methods and cashless economy. These
are the methods I applied to collect the primary and secondary data for my study.
III . ANOVA
ANOVA is a statistical technique that assesses potential differences in a scale-level
dependent variable by a nominal-level variable having two or more categories
Ho: There is no significant relationship between convenient food apps to order online and
prefer the mode of payment.
H1: There is a significant relationship between convenient food apps to order online and
prefer the mode of payment.
ANOVA
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Sum of Df Mean Square F Sig.
Squares
Between Groups 69.447 3 23.149 15.568 .000
Within Groups 440.140 296 1.487
Total 509.587 299
INTERPRETATION:
As a significant level is less than 0.05 the null hypothesis is accepted at 5%.and there is no
significant relationship between the convenient food apps to order online and prefer the mode
of payment.
III.CHI-SQUARE TEST
To certify the hypothetical claims made by the researcher, 'chi-square’ the other parametric
statistical tool was used in this study.
Ho: There is no significant relationship between Electronic food ordering app is secured and
the customers are facing challenges.
H1: There is a significant relationship between Electronic food ordering app is secured and
the customers are facing challenges.
Chi-Square Tests
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Value Df Sig.
Pearson Chi-Square 81.861a 20 .000
Likelihood Ratio 84.645 20 .000
N of Valid Cases 300
INTERPRETATION:
As a significant level is less than 0.05 the null hypothesis is accepted at 5%.and there is no
significant relationship between Electronic food ordering app is secured and the customers
are facing challenges.
IV. THE MAJOR FINDINGS ACCORDING TO THIS STUDY ARE
1. There are still many people who don't like to use any kind of digital payment method.
2. There is a lot of scope in the future for a cashless society because people are ready to use
digital payments.
3. The majority of the influenced by convenience and discounts provided for changing to
cashless modes of payments.
4. We need to improve may things to be done to digitalize India.
5. Some people don't feel safe sharing their financial and personal information over the internet.
6. Due to the data connectivity issues People facing various problems while using digital
payment methods.
V. CONCLUSION
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According to the research conducted, it was found that most of the respondents were
aware of the food apps. Also, most of them are used food apps for ordering food with the
support of various electronic devices. Online Food Ordering platform is new and many of the
users, particularly above 50 years of age, are not familiar with the deftness of ordering food
online.
Mostly youngsters specifically IT peoples because they are working various shits they
can't able to make their food for own so they are preferring to order food online instead of
going out for breakfast/lunch/dinner. They feel ease of Placing Orders anytime with the
support of electronic devices and time efficiency as the main reason and convenient also and
easy payment method to prefer it. People in Bangalore City are comfortable with digital
payments only because most of the people working in various IT organizations. they are
ready to use UPI and credit and debit card payments frequently. People who want to feel the
restaurant atmosphere they are not using those food apps. They feel those foods are not so
hygiene.
VI. REFERENCES
Ankara B., D’Incau D., Value creation in mobile commerce: findings from a consumer survey, Journal of Information Technology Theory and App, vol. 4, page no. 48- 57. Persuad, A, Azhar, I. 2012, Innovative mobile marketing via smartphones: are consumers ready, Marketing Intelligence and Planning, vol no.30, page no.1-3 and 20-23. Das J., 2018, Consumer perception towards online food ordering and delivery services: an empirical study, Journal of Management, 5, Vol.5, page no. 158-162. H.S. Sethu&Bhavya Saini (2016), “Customer Perception and Satisfaction on Ordering Food via Internet, a Case on Foodzoned.Com, in Manipal”, Proceedings of the Seventh Asia- Pacific Conference on Global Business, Economics, Finance and Social Sciences(AP16Malaysia Conference) ISBN: 978-1-943579-81-5. Kuala Lumpur, Malaysia. 15-17, July 2016. Paper ID: KL631
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