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A STUDY on CONSUMER PERCEPTION TOWARDS USING OFELECTRONICFOOD APPS in BANGALORE CITY Dr

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A STUDY on CONSUMER PERCEPTION TOWARDS USING OFELECTRONICFOOD APPS in BANGALORE CITY Dr INFOKARA RESEARCH ISSN NO: 1021-9056 A STUDY ON CONSUMER PERCEPTION TOWARDS USING OFELECTRONICFOOD APPS IN BANGALORE CITY Dr. S. JAYALAKSHMI, Assistant professor, Department of commerce, Chellammal Women’s College, Guindy, Chennai – 600 [email protected] Mrs. Vidya H.S. Research Scholar, Department of Commerce, Bharathiyar University. ABSTRACT This study focused upon consumer perception towards Online Food Ordering Apps available in Bangalore City. Now a day's people they are busy with many works, Because of their busy lifestyle, Mobile Food Apps have emerged as a trend. A Single Platform for ordering from a wide range of restaurants at any time anywhere with the support of the electronic device. Online food delivery mobile applications have become popular over these years. This trend has changed the mindset of customers, indulge users of different age groups. There is a wide category of restaurants now delivering online services at best offers and appropriate prices. Apps such as Zomato, Swiggy, Foodpanda, Ubereats, Fasoos, Domino’s, PizzaHut, Just Eat, etc. are the most commonly and regularly used apps by the consumers. Many factors lead to Widen in their sales such as convenient to use, easy payment methods, variety of food and restaurants, delivery time, customer services, etc. In this study, a survey is conducted to understand the awareness of consumers in mobile food Apps which will further help us to understand the consumer's consciousness of mobile food Apps, feasible factors considered by the consumers while ordering food from a particular app, expectations of the consumers while ordering from a new app and various methods and factors on the basis of which food apps can be compared. internet has recommended everyone in many ways and the recent development is food delivering applications where the desired food items are delivered at the user's doorstep. the main focus is to analyze the perception of consumers towards online food ordering services. The research takes both quantifiable and qualitative approach to the study. Keywords: online foods, mobile application, consumer satisfaction, and consumer perception I. INTRODUCTION Volume 8 Issue 11 2019 2180 http://infokara.com/ INFOKARA RESEARCH ISSN NO: 1021-9056 The application of technology in every business has grown up as passionately as it made everything look possible. The emergence of technology evaluation Smartphones has brought various dimensions of the market place at once. The electronic devices have made a lot of things convenient for users. Online food delivery is a facility in which a store or restaurant delivers food to a customer through the restaurant's website/Apps. Many restaurants are getting many orders from the various levels of consumers. And witnessing an increase in business, as ordering food online becomes more and more popular across the city. Mobile applications like Zomato, Swiggy, Uber Eats, Food Panda, Domino's, Pizza Hut provide the customer's numerous varieties of dishes from different nearby restaurants and customers can easily place the order with the support of electronic devices like Smartphones, laptops, Desktop, I pad. It has supplied to the changes in consumer preferences as their possession of technology hasmotivated them to do everything online comprising getting cooked meals delivered to their doorstep. Convenience is the major factor to the consumers, as to place an order with the support of electronic devices like smartphones, Laptops, etc. OBJECTIVES To understand the consumer’s perception regarding the mobile food Apps. To understand the different methods of comparing online food Apps. II. REVIEW OF LITERATURE: J. Das(2018) has studied, analyzed and compared the top 4 food delivery apps namely, Zomato, Swiggy, Foodpanda and Uber eats. Providing better discounts” and “better choices of restaurants”, Zomato is positioned at the top by the customers. Zomato is also positioned at the top by the customers while considering delivery on Volume 8 Issue 11 2019 2181 http://infokara.com/ INFOKARA RESEARCH ISSN NO: 1021-9056 time and good customer service. In both situations, customers ranked Uber eats in the last position. According to H.S. Sethu&Bhavya Saini (2016), they aimed to investigate the student‟s perception, behavior, and satisfaction of online food ordering and delivery services. Their study reveals that online food purchasing services help the students in managing their time better. It is also found that ease of availability of their desired food at any time and at the same time easy access to the internet are the prime reasons for using the services. According to Hong Lan, et al, (2016), an online food delivery market is immature yet; some obvious problems can be seen from consumers‟ negative comments. To solve these problems, we can neither rely merely on the self-discipline of online food delivery restaurants nor the supervision and management of online food delivery platforms. Only by taking laws as the criterion, with the joined efforts of the online food delivery platforms and restaurants, the government departments concerned, consumers and all parties in the society, can these problems be solved and a good online takeaway environment can be created. Persuad and Azhar(2012) stated that Mobile phones have become a very integral part of every human being's life. Though humans adopt mobile phones to improve their social, professional and private lives, it also helps the marketers in marketing their product. To deliver mobile marketing campaigns, the marketers should concentrate on mobile marketing chains including technology, people, processes and costs. For participating in mobile marketing, brand loyalty is the basis for it. According to D’IncauD. and B. Anckar (2002), Mobile commerce has been emerging as one of the important aspects of every person’s life. Mobile commerce has also, in a way, given freedom to most of the people. Volume 8 Issue 11 2019 2182 http://infokara.com/ INFOKARA RESEARCH ISSN NO: 1021-9056 III. METHODOLOGY OF THE STUDY To get the primary data, I formulated the questionnaire. I started collecting data through a questionnaire by using social media like Facebook and WhatsApp. Also, I collected manually with the help of enumerators. I couldn't go to all over Bangalore city to collect Data, but, I interviewed and had interaction with some people over the phone. I also asked some of the enumerators (Friends) to help me in getting the questionnaires filled up. My observation of Electronic food apps and interaction with them helped me collect information and understand the level of awareness about the respondents. To collect the secondary data, I used the library of our college, internet sources, daily newspapers, etc. I also had interaction with the online food Delivery employees who are working among the Bangalore. They gave me some of the information and Experience regarding the Electronic food apps and payment methods and cashless economy. These are the methods I applied to collect the primary and secondary data for my study. III . ANOVA ANOVA is a statistical technique that assesses potential differences in a scale-level dependent variable by a nominal-level variable having two or more categories Ho: There is no significant relationship between convenient food apps to order online and prefer the mode of payment. H1: There is a significant relationship between convenient food apps to order online and prefer the mode of payment. ANOVA Volume 8 Issue 11 2019 2183 http://infokara.com/ INFOKARA RESEARCH ISSN NO: 1021-9056 Sum of Df Mean Square F Sig. Squares Between Groups 69.447 3 23.149 15.568 .000 Within Groups 440.140 296 1.487 Total 509.587 299 INTERPRETATION: As a significant level is less than 0.05 the null hypothesis is accepted at 5%.and there is no significant relationship between the convenient food apps to order online and prefer the mode of payment. III.CHI-SQUARE TEST To certify the hypothetical claims made by the researcher, 'chi-square’ the other parametric statistical tool was used in this study. Ho: There is no significant relationship between Electronic food ordering app is secured and the customers are facing challenges. H1: There is a significant relationship between Electronic food ordering app is secured and the customers are facing challenges. Chi-Square Tests Volume 8 Issue 11 2019 2184 http://infokara.com/ INFOKARA RESEARCH ISSN NO: 1021-9056 Value Df Sig. Pearson Chi-Square 81.861a 20 .000 Likelihood Ratio 84.645 20 .000 N of Valid Cases 300 INTERPRETATION: As a significant level is less than 0.05 the null hypothesis is accepted at 5%.and there is no significant relationship between Electronic food ordering app is secured and the customers are facing challenges. IV. THE MAJOR FINDINGS ACCORDING TO THIS STUDY ARE 1. There are still many people who don't like to use any kind of digital payment method. 2. There is a lot of scope in the future for a cashless society because people are ready to use digital payments. 3. The majority of the influenced by convenience and discounts provided for changing to cashless modes of payments. 4. We need to improve may things to be done to digitalize India. 5. Some people don't feel safe sharing their financial and personal information over the internet. 6. Due to the data connectivity issues People facing various problems while using digital payment methods. V. CONCLUSION Volume 8 Issue 11 2019 2185 http://infokara.com/ INFOKARA RESEARCH ISSN NO: 1021-9056 According to the research conducted, it was found that most of the respondents were aware of the food apps. Also, most of them are used food apps for ordering food with the support of various electronic devices. Online Food Ordering platform is new and many of the users, particularly above 50 years of age, are not familiar with the deftness of ordering food online.
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