INFOKARA RESEARCH ISSN NO: 1021-9056

A STUDY ON CONSUMER PERCEPTION TOWARDS USING OFELECTRONICFOOD APPS IN BANGALORE CITY Dr. S. JAYALAKSHMI, Assistant professor, Department of commerce, Chellammal Women’s College, Guindy, Chennai – 600 [email protected]

Mrs. Vidya H.S. Research Scholar, Department of Commerce, Bharathiyar University.

ABSTRACT This study focused upon consumer perception towards Apps available in Bangalore City. Now a day's people they are busy with many works, Because of their busy lifestyle, Mobile Food Apps have emerged as a trend. A Single Platform for ordering from a wide range of restaurants at any time anywhere with the support of the electronic device. Online mobile applications have become popular over these years. This trend has changed the mindset of customers, indulge users of different age groups. There is a wide category of restaurants now delivering online services at best offers and appropriate prices. Apps such as , , Foodpanda, Ubereats, Fasoos, Domino’s, PizzaHut, , etc. are the most commonly and regularly used apps by the consumers. Many factors lead to Widen in their sales such as convenient to use, easy payment methods, variety of food and restaurants, delivery time, customer services, etc. In this study, a survey is conducted to understand the awareness of consumers in mobile food Apps which will further help us to understand the consumer's consciousness of mobile food Apps, feasible factors considered by the consumers while ordering food from a particular app, expectations of the consumers while ordering from a new app and various methods and factors on the basis of which food apps can be compared. internet has recommended everyone in many ways and the recent development is food delivering applications where the desired food items are delivered at the user's doorstep. the main focus is to analyze the perception of consumers towards online food ordering services. The research takes both quantifiable and qualitative approach to the study.

Keywords: online foods, mobile application, consumer satisfaction, and consumer perception

I. INTRODUCTION

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The application of technology in every business has grown up as passionately as it

made everything look possible. The emergence of technology evaluation Smartphones has

brought various dimensions of the market place at once. The electronic devices have made a

lot of things convenient for users. Online food delivery is a facility in which a store or

restaurant delivers food to a customer through the restaurant's website/Apps. Many

restaurants are getting many orders from the various levels of consumers. And witnessing an

increase in business, as ordering food online becomes more and more popular across the city.

Mobile applications like Zomato, Swiggy, , Food Panda, Domino's, Pizza Hut

provide the customer's numerous varieties of dishes from different nearby restaurants and

customers can easily place the order with the support of electronic devices like Smartphones,

laptops, Desktop, I pad.

It has supplied to the changes in consumer preferences as their possession of

technology hasmotivated them to do everything online comprising getting cooked meals

delivered to their doorstep. Convenience is the major factor to the consumers, as to place an

order with the support of electronic devices like smartphones, Laptops, etc.

OBJECTIVES

 To understand the consumer’s perception regarding the mobile food Apps.

 To understand the different methods of comparing online food Apps.

II. REVIEW OF LITERATURE:

 J. Das(2018) has studied, analyzed and compared the top 4 food delivery apps

namely, Zomato, Swiggy, Foodpanda and Uber eats. Providing better discounts” and

“better choices of restaurants”, Zomato is positioned at the top by the customers.

Zomato is also positioned at the top by the customers while considering delivery on

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time and good customer service. In both situations, customers ranked Uber eats in the

last position.

 According to H.S. Sethu&Bhavya Saini (2016), they aimed to investigate the

student‟s perception, behavior, and satisfaction of online food ordering and delivery

services. Their study reveals that online food purchasing services help the students in

managing their time better. It is also found that ease of availability of their desired

food at any time and at the same time easy access to the internet are the prime reasons

for using the services.

 According to Hong Lan, et al, (2016), an online food delivery market is immature

yet; some obvious problems can be seen from consumers‟ negative comments. To

solve these problems, we can neither rely merely on the self-discipline of online food

delivery restaurants nor the supervision and management of online food delivery

platforms. Only by taking laws as the criterion, with the joined efforts of the online

food delivery platforms and restaurants, the government departments concerned,

consumers and all parties in the society, can these problems be solved and a good

online takeaway environment can be created.

 Persuad and Azhar(2012) stated that Mobile phones have become a very integral

part of every human being's life. Though humans adopt mobile phones to improve

their social, professional and private lives, it also helps the marketers in marketing

their product. To deliver mobile marketing campaigns, the marketers should

concentrate on mobile marketing chains including technology, people, processes and

costs. For participating in mobile marketing, brand loyalty is the basis for it.

 According to D’IncauD. and B. Anckar (2002), Mobile commerce has been

emerging as one of the important aspects of every person’s life. Mobile commerce has

also, in a way, given freedom to most of the people.

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III. METHODOLOGY OF THE STUDY

To get the primary data, I formulated the questionnaire. I started collecting data through a

questionnaire by using social media like Facebook and WhatsApp. Also, I collected

manually with the help of enumerators. I couldn't go to all over Bangalore city to collect

Data, but, I interviewed and had interaction with some people over the phone. I also asked

some of the enumerators (Friends) to help me in getting the questionnaires filled up. My

observation of Electronic food apps and interaction with them helped me collect

information and understand the level of awareness about the respondents.

To collect the secondary data, I used the library of our college, internet sources, daily

newspapers, etc. I also had interaction with the online food Delivery employees who are

working among the Bangalore. They gave me some of the information and Experience

regarding the Electronic food apps and payment methods and cashless economy. These

are the methods I applied to collect the primary and secondary data for my study.

III . ANOVA

ANOVA is a statistical technique that assesses potential differences in a scale-level

dependent variable by a nominal-level variable having two or more categories

Ho: There is no significant relationship between convenient food apps to order online and

prefer the mode of payment.

H1: There is a significant relationship between convenient food apps to order online and

prefer the mode of payment.

ANOVA

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Sum of Df Mean Square F Sig.

Squares

Between Groups 69.447 3 23.149 15.568 .000

Within Groups 440.140 296 1.487

Total 509.587 299

INTERPRETATION:

As a significant level is less than 0.05 the null hypothesis is accepted at 5%.and there is no

significant relationship between the convenient food apps to order online and prefer the mode

of payment.

III.CHI-SQUARE TEST

To certify the hypothetical claims made by the researcher, 'chi-square’ the other parametric

statistical tool was used in this study.

Ho: There is no significant relationship between Electronic food ordering app is secured and

the customers are facing challenges.

H1: There is a significant relationship between Electronic food ordering app is secured and

the customers are facing challenges.

Chi-Square Tests

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Value Df Sig.

Pearson Chi-Square 81.861a 20 .000

Likelihood Ratio 84.645 20 .000

N of Valid Cases 300

INTERPRETATION:

As a significant level is less than 0.05 the null hypothesis is accepted at 5%.and there is no

significant relationship between Electronic food ordering app is secured and the customers

are facing challenges.

IV. THE MAJOR FINDINGS ACCORDING TO THIS STUDY ARE

1. There are still many people who don't like to use any kind of digital payment method.

2. There is a lot of scope in the future for a cashless society because people are ready to use

digital payments.

3. The majority of the influenced by convenience and discounts provided for changing to

cashless modes of payments.

4. We need to improve may things to be done to digitalize .

5. Some people don't feel safe sharing their financial and personal information over the internet.

6. Due to the data connectivity issues People facing various problems while using digital

payment methods.

V. CONCLUSION

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According to the research conducted, it was found that most of the respondents were

aware of the food apps. Also, most of them are used food apps for ordering food with the

support of various electronic devices. Online Food Ordering platform is new and many of the

users, particularly above 50 years of age, are not familiar with the deftness of ordering food

online.

Mostly youngsters specifically IT peoples because they are working various shits they

can't able to make their food for own so they are preferring to order food online instead of

going out for breakfast/lunch/dinner. They feel ease of Placing Orders anytime with the

support of electronic devices and time efficiency as the main reason and convenient also and

easy payment method to prefer it. People in Bangalore City are comfortable with digital

payments only because most of the people working in various IT organizations. they are

ready to use UPI and credit and debit card payments frequently. People who want to feel the

restaurant atmosphere they are not using those food apps. They feel those foods are not so

hygiene.

VI. REFERENCES

Ankara B., D’Incau D., Value creation in mobile commerce: findings from a consumer survey, Journal of Information Technology Theory and App, vol. 4, page no. 48- 57. Persuad, A, Azhar, I. 2012, Innovative mobile marketing via smartphones: are consumers ready, Marketing Intelligence and Planning, vol no.30, page no.1-3 and 20-23. Das J., 2018, Consumer perception towards online food ordering and delivery services: an empirical study, Journal of Management, 5, Vol.5, page no. 158-162. H.S. Sethu&Bhavya Saini (2016), “Customer Perception and Satisfaction on Ordering Food via Internet, a Case on Foodzoned.Com, in Manipal”, Proceedings of the Seventh Asia- Pacific Conference on Global Business, Economics, Finance and Social Sciences(AP16Malaysia Conference) ISBN: 978-1-943579-81-5. Kuala Lumpur, . 15-17, July 2016. Paper ID: KL631

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