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Patrick Garrigan Podcast Transcript This transcript was exported on Nov 16, 2020 - view latest version here. John Boccacino: Hello, and welcome back to the Cuse Conversations Podcast. My name is John Boccacino, the Communications Specialist in Syracuse University's Office of Alumni Engagement. I'm also a 2003 graduate of the S.I. Newhouse School of Public Communications with a degree in broadcast journalism. I am so glad you found our podcast. Well folks, today on the podcast, we are pleased to welcome out Patrick Garrigan who graduated in 2001 from VPA with a degree in musical theater. Now you hear that degree, what I'm going to tell you that he does, it's vastly different, but there's a lot of similarities to it. He's going to give us introductions into his career, how he made the transition. He currently serves as the Global Head of Bloomberg Live. He's worked for the Atlantic. He's worked for Politico. He's got a great communications- based career. And Patrick is our guest today on the podcast. Thank you so much for making the time. Patrick Garriga...: Thanks so much for having me. I'm delighted to be here. John Boccacino: It's always one of those meta kind of concepts when you bring a communicator on to a communicating platform like a podcast. But I thought this was a perfect fit to bring you on. And for those that are listening, Patrick is going to be part of a key panel discussion on November 18th for alumni. It's technically geared towards alumni in the DMV, the DC, Maryland, Virginia area, but anybody can sign up for this program about careers in communications and the communications sector. If you go to alumni.syr.edu/virtual, you can register for this program by searching again for The Success in DC, Maryland, Virginia Program. Patrick, what made you interested in a career in communications? Patrick Garriga...: Yeah, no, it's very funny. I was looking back over because we're ... we've had a lot of spare time during the COVID seclusion here in our house and so going over some old materials. And I was looking through my old playbills from doing theater at high school. And one of the things that came out of there is, I plan on going to school for either advertising and communications or theater. And it just so turned out that that was very prescient. And I ended up kind of landing in careers in both. So, I think that's kind of always been the trajectory. And I went to visit Syracuse when I was still in high school and exploring musical theater programs. And just the first day on campus, I was like, this is where it's going to be. And it's kind of been a very exciting ride and a very, very non-linear ride ever since. John Boccacino: You were telling me before we started recording, your current job with Bloomberg, you took up right before the pandemic occurred. How has your career, how has your job been impacted and affected by the pandemic? Patrick Garriga...: Absolutely. No, it's a really great question. I started, exactly as you alluded to, at Bloomberg live on March 2nd. I basically found out where the bathrooms were and where the snacks were located, got a chance to meet some of my wonderful colleagues before we were all sent home. And so, what was a really kind of challenging, but also kind of exciting time was we had to basically reinvent what Patrick Garrigan Cuse Conversation Podcast (Completed 11/16/20) Page 1 of 11 Transcript by Rev.com This transcript was exported on Nov 16, 2020 - view latest version here. live events were like in the virtual space within the first 72 hours in the role. So, it was being as enterprising and creative as we possibly could, understanding what was unique about Bloomberg in terms of the way that we do our reporting, our data, our insights, the global perspectives, and the way that people experience our work normally across .com and print across the Bloomberg terminal, and being able to bring all of those things to life. So using those as kind of our unique alchemy and make that transition very, very fast. John Boccacino: When you hear the title Global Head of Bloomberg Life, what exactly would you say that you do and are your key functions? Patrick Garriga...: Oh, absolutely. It is is something that has been a tremendous experience. When I was at the Atlantic, we'd have to tell incredible stories, but a lot of that was largely US-based with amplification out into Europe to a certain extent, but coming into Bloomberg where we are a 20,000 person operation, it truly is a global enterprise. So, we have teams deployed all around the world with operational hubs in Hong Kong, London, and New York. But being able to tell those stories across all of those different geographies and bringing the fact that we have the largest newsroom in the world to tell those stories. I really see my mandate is elevating the sort of journalism that people are doing every single day. Telling that in the live space is a unique model and it's ... there are a lot of tools and techniques that I learned from my time at Syracuse that I amplify in that work every single day. And so it's, how are you telling the story to unique audiences, and now in this era of COVID on unique platforms, and helping it kind of live long after that conversation specifically has wrapped. John Boccacino: It seems like during COVID there is ... would you agree that there's more of a demand for on-demand content and especially the live part of it too? People want to know what's happening, where it's happening. How has the coverage of the news and what's newsy to people, how has that changed with Bloomberg since you've started? Patrick Garriga...: Absolutely. I mean, we've noticed a very ... a seismic shift in terms of just the psychology of news consumers, right? I think if you would have said, "Come to my virtual event," in a previous life, people have been like, "Oh no, that's stale. That's boring. There's not going to be any news value there." I think what we've seen specifically at Bloomberg Live is people are seeing these as destinations to get those immediate insights from the newsmakers that perhaps they would go to a big convening that Bloomberg Live was throwing in person that they're now saying, "Well, I'm going to find this and watch it live so we can get those perspectives firsthand." And because we're all juggling so many things across ... whether that's family, whether that is work commitments, whether those are social commitments, that we're trying to juggle our schedules as well. And so, I think the fact that folks have evolved to engage with these virtual platforms on an on-demand basis. We were chatting before we got started about the tremendous growth that you Patrick Garrigan Cuse Conversation Podcast (Completed 11/16/20) Page 2 of 11 Transcript by Rev.com This transcript was exported on Nov 16, 2020 - view latest version here. found on podcasts. We're experiencing a very similar thing in that people are finding new ways to engage with content. And the fact that you quite literally have captive audiences who are hungry for these insights and these perspectives to make decisions about their lives, about their organizations, about the communities in which they operate, getting these insights in a way that is very urgent has never been more important and we're seeing that register across all of our different touch points in the Bloomberg media ecosystem. John Boccacino: But what a time to be alive and what a time to be in media, with the pandemic, with this hotly contested election that we're dealing with. And there's a lot of concern about the accuracy of news, fake news, misinformation. How does Bloomberg Live go about trying to break through the clutter, if you will, to let people know that it's a reputable, trustworthy news organization? How do you kind of fight through that? Patrick Garriga...: Yeah, no. I mean, it is a really interesting time right now. I think you hit the nail on the head in that in some ways people can kind of choose their own adventure in terms of the media that they're consuming. And so, with that comes, I think, a responsibility on the part of the consumer to understand what they're listening to or reading or watching and being able to contextualize that. But I think specifically for Bloomberg, we really see ourselves as kind of safe harbor for telling these really important stories in a way that is truly nonpartisan, that is very straightforward, that is very data driven, which is core to our work. And using the data to tell the story and not going beyond that, really being kind of straightforward in just the facts. And I think, again, and especially in this ecosystem, there is incredible hunger for those sorts of perspectives that are as direct, clear, crisp, and data backed as possible. And we see that reflected across our audiences and the growth that we've seen specifically during this period. John Boccacino: Yeah, it's really impressive.
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