UNIT TITLE Music Media & Industry Unit Code EMJN5007 Location Epsom Level 5 Duration (number of weeks) 24 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017
Course(s) to which this unit contributes BA (Hons) Music Journalism
CONTENT
In Music Media & Industry, you will really begin to find your own ‘voice’ and start expressing your passion for music through reviewing. You will find out about other writers and how you fit into a long, robust tradition of music journalism. Whether the writer just reports or takes a more iconoclastic tone, he or she gives an informed and entertaining interpretation of music releases.
The unit will focus on how you can express yourself in a critically constructive way. In order for people to listen to what you have to say, you have inform yourself about writers, topical trends and issues, and demonstrate that knowledge. You will also put your writing and editing skills into practice as part of an editorial team for the TheWaveUCA course blog. The experience of regular journalism practice is central to TheWaveUCA.com. You will be working with first years and developing your own portfolio through this unit.
You will learn to review for different readerships, and gain more practice using industry-standard software such as InDesign, Photoshop and Adobe Audition. You are given room to explore audio/visual formats like vlogging, audio streaming and podcasting.
Outline syllabus
• Crafting an angle in order to express personal opinion
• Exploring your creative style and ‘voice’ in your writing
• Building your knowledge of current and historic writers, genres and trends
• Developing informed critique in your album, track and live reviews, blog writing, vlogs and radio material
• Tailoring your writing and audio/visual material for specific markets
AIMS
The aims of this unit are to:
A1 Encourage your innovative use of written and audio/visual material, both independently and as part of an editorial team. A2 Critically evaluate current popular music for specific target audiences.
A3 Build on your layout skills and/or use of audio/visual software.
LEARNING OUTCOMES
On satisfactory completion of the unit you will be able to:
LO1 Demonstrate your own journalistic style and ability to create content as part of an editorial team. LO2 Produce critical pieces for different target markets that show your knowledge of popular music and music writing. LO3 Demonstrate the ability to produce competent layouts and/or audio/visual packages using the relevant software.
INDICATIVE TEACHING & LEARNING METHODS
No. of hours of scheduled activity1 130 No. of hours of independent activity 170 No. of hours of placement activity 0
This will comprise: • Lectures • workshop and studio practice • discussion groups • tutorials, • independent study and research • IT instruction.
ASSESSMENT REQUIREMENTS
Table A1- Assessment Components
Assessment Weigh Typical Indicative Assessment Type Word Count Component -ting Assessment tasks (%) PORTFOLIO 100% A portfolio of gig, track, PORTFOLIO Various, no album reviews, creative more than writing and audio/visual total of 3500 material as specified in the words Unit Handbook
Target market analysis No more than total of 1000 words
11 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category Written exam Written Set exercise (under exam conditions but not testing Written practical skills) Written assignment, including essay Coursework Report Coursework Dissertation Coursework Portfolio 100% Coursework Project output (other than dissertation) Coursework Set exercise (not under exam conditions, e.g. critiques) Coursework Oral assessment and presentation Practical Practical skills assessment (including production of an Practical artefact) Set exercise testing practical skills Practical
Table A3 – Summary KIS data
Assessment Category Total % for Unit Written Coursework 100% Practical
Table A4 – Assessment Criteria
CRITERION MAPS TO LEARNING OUTCOME There should be at least one criteria against each learning outcome for the unit Understanding through: LO2 Awareness of current music genres and trends, and music journalism history Knowledge of: LO1, LO2 Creating content for a variety of target markets
A range of research sources appropriate to project brief. Skills in: LO1, LO3 Ability to produce innovative content independently and as part of an editorial team.
Ability to design layouts and/or use audio/visual software
READING LISTS2
Essential
Brayfield, C. (2008) Arts Reviews: and how to write them, Kindle edition: Creative Essentials.
Briggs, M. (2013) Journalism Next: A Practical Guide to Digital Reporting and Publishing, Washington DC: CQ Press.
Hearsum, P. (2012) ‘Music Journalism’, ed. Turner & Orange, Specialist Journalism, London: Routledge.
Houghton, R. (2014) Blogging for Writers: How authors & writers build successful blogs, Lewes: Ilex Press.
Titchener, Campbell B. (2005) Reviewing the arts, 3rd ed. US: Lawrence Erlbaum Associates Inc.
Talbot, M. (1995) ‘A Synthetic Sisterhood’, ed. Hall & Bucholtz, Gender Articulated: Language and the Socially Constructed Self, London: Routledge
UCA library online resource: www.rocksbackpages.com
Recommended
Bangs, L. (2001) Psychotic reactions and carburetor dung, London: Serpent's Tail
Kent, N. (2007) The Dark Stuff: Selected Writings on Rock Music 1972-1993, London: Faber
Reynolds, S. (2015) Retromania: Pop Culture's Addiction to its Own Past, London: Faber
Kovach, B and Rosenstiel, T. (2001) The Elements of Journalism, London: Atlantic Books
Seabrook, J. (2000) Nobrow: the culture of marketing, the marketing of culture, London: Methuen
Vejlgaard, H. (2007) Anatomy of a Trend, McGraw-Hill.
2 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.
UNIT TITLE Feature Writing Unit Code EMJN5010 Location Epsom Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017
Course(s) to which this unit contributes BA (Hons) Music Journalism
CONTENT
This unit introduces you to feature writing, which is a fundamental part of journalism. Features provide the critical context and thematic thrust to a magazine and are designed to draw in the reader and keep their attention.
You will learn about different kinds of features, from short news backgrounders to the substantial, multi-layered main features that drive magazine content.
The unit will also introduce you to the technique of pitching. Being able to concisely articulate and ‘sell’ your idea to editors is a journalistic skill in its own right. You will learn how to identify a topical angle, how to research a piece, and how to write for specific target markets., You will also study media law, ethics and issues of copyright – all areas that you need to be informed about as a working journalist.
In this unit you will look at the role of editors and learn how to edit your writing, as well as examining emergent music trends, scenes and genres.
Outline Syllabus
• Identifying audiences and specific feature markets
• Generating innovative story ideas
• The art of the ‘pitch’
• Becoming an editor
• The feature structure and developing a personal ‘voice’ in your writing
• Media law and ethics
• Using research to create engaging journalistic copy
AIMS
The aims of this unit are to:
A1 Understand the art of feature writing and its place in journalistic practice, including ‘pitching’ innovative story ideas and topical angles. A2 Further develop your writing skills and personal ‘voice’ to produce original copy for a specified market. A3 Build professional skills through writing and editing processes and engagement with legal and ethical requirements.
LEARNING OUTCOMES
On satisfactory completion of the unit you will be able to:
LO1 Develop the critical skills to ‘pitch’ innovative feature ideas.
LO2 Demonstrate the ability to research and write original features appropriate to a specified market.
LO3 Evidence professional skills, including editing, following a brief, and engagement with legal and ethical requirements.
INDICATIVE TEACHING & LEARNING METHODS
No. of hours of scheduled activity3 72 No. of hours of independent activity 228 No. of hours of placement activity 0
This will comprise: • Lectures • workshop and studio practice • presentations • tutorials • independent study and research.
ASSESSMENT REQUIREMENTS
Table A1- Assessment Components
Assessment Weigh Typical Indicative Assessment Word Count Component -ting Assessment tasks Type (%) PORTFOLIO 100% Portfolio of pitches and PORTFOLIO 2 x 200 word written pieces as specified in pitches + 1500 the Unit Handbook. word feature
33 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category Written exam Written Set exercise (under exam conditions but not testing practical Written skills) Written assignment, including essay Coursework Report Coursework Dissertation Coursework Portfolio 100% Coursework Project output (other than dissertation) Coursework Set exercise (not under exam conditions, e.g. critiques) Coursework Oral assessment and presentation Practical Practical skills assessment (including production of an Practical artefact) Set exercise testing practical skills Practical
Table A3 – Summary KIS data
Assessment Category Total % for Unit Written Coursework 100% Practical
Table A4 – Assessment Criteria
CRITERION MAPS TO LEARNING There should be at least one criteria against each learning OUTCOME outcome for the unit Understanding through: LO1, LO2 Engagement with current music industry issues, genres and scenes. Knowledge of: LO1, LO2, LO3 Techniques for the creation of successful pitches.
A range of research sources appropriate to project brief.
Writing for specific target markets.
Skills in: LO1, LO2, LO3 Identifying innovative feature ideas
Professional skills including editing, following a brief, and engagement with legal and ethical requirements.,
READING LISTS4
Essential
Kovach, B. and Rosenstiel, T. (2014) The Elements of Journalism, New York: Three Rivers Press
Sumner, D & Miller, H (2012) Feature and Magazine Writing: Action, Angle, and Anecdotes, New York: Wiley & Sons
Wheeler, S (2009) Feature Writing for Journalists (Media Skills), London: Routledge
Quinn, F. (2013) Law for Journalists, Harlow: Longman
Recommended
Boynton, R. (2005) The New New Journalism: Conversations with America's Best Nonfiction Writers on Their Craft, New York: Vintage Books
Dodd, M & Hanna, M. (2014) Essential Law for Journalists, Oxford: OUP
Friedlander, J L. (2007) Feature Writing for Newspapers and Magazines: The Pursuit of Excellence, Boston: Allyn and Bacon
Seabrook, J. (2001) Nobrow; the culture of marketing, the marketing of culture, New York: Vintage
Westfall, PT. (1993) Beyond Intuition: A Guide to Writing and Editing Magazine Non-Fiction, Harlow: Longman
4 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.
UNIT TITLE Magazine and Work Experience Unit Code EMJN5014 Location Epsom Level 5 Duration (number of weeks) 16 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017
Course(s) to which this unit contributes BA (Hons) Music Journalism
CONTENT
In this unit you will be creating as part of an editorial team, a print magazine, from initial concept to finished product. Team working skills are a vital part of building your career. You will work in groups to produce a magazine on a theme of your choosing, subject to approval.
You will build on your practical skills with technical workshops in design, photography and Photoshop. As well as learning about the form and function of magazines, you will learn how to create narrative flow with text and images. You will also do group presentations, exploring group dynamics and teamwork through the use of peer assessment and critical reflection.
After the magazine project you will be required to undertake a minimum two week period of Work Experience and present a report or case study on your placement. This will prepare you for the Portfolio Planning component of your third year Final Major Project.
Syllabus outline
• Technical workshops led by practitioners
• Introducing key elements of teamwork
• Magazine concept development
• Developing feature ideas
• Building a flatplan and production schedule
• Creating strong layouts with text and images
• Printing and distributing your magazine
• Creating CVs and covering letters
• Health & Safety in the workplace
AIMS
The aims of this unit are:
A1 Demonstrate journalistic and technical skills to produce an original print magazine.
A2 Critically appraise your own work within the team, peer assess the work of others, and critique your final product.
A3 Further develop understanding of a professional context for your journalistic work, and to begin to explore personal career aspiration.
LEARNING OUTCOMES
On satisfactory completion of the unit you will be able to:
LO1 Apply technical and journalistic skills approaching industry standard, and develop creative solutions to a given brief.
LO2 Develop professional teamwork skills and appraise your work and that of others.
LO3 Evaluate what you have learned through work experience and your understanding of opportunities available in the music and media industries.
INDICATIVE TEACHING & LEARNING METHODS
No. of hours of scheduled activity5 126 No. of hours of independent activity 102 No. of hours of placement activity 72
This will comprise: • Lectures • workshop and studio practice • discussion groups • group tutorials • presentations • critical reflection including peer assessment • IT instruction • work placement • independent study and research.
ASSESSMENT REQUIREMENTS
Table A1- Assessment Components
Assessment Weigh Typical Indicative Assessment Type Word Count Component -ting Assessment tasks (%) PORTFOLIO 100% Portfolio including finished PORTFOLIO 2000 word magazine project minimum
Critical Reflection and peer No more assessment than total 1000 words Work Placement
55 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
Research Report 1500 – 2000 words
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category Written exam Written Set exercise (under exam conditions but not testing practical Written skills) Written assignment, including essay Coursework Report Coursework Dissertation Coursework Portfolio 100% Coursework Project output (other than dissertation) Coursework Set exercise (not under exam conditions, e.g. critiques) Coursework Oral assessment and presentation Practical Practical skills assessment (including production of an Practical artefact) Set exercise testing practical skills Practical
Table A3 – Summary KIS data
Assessment Category Total % for Unit Written Coursework 100% Practical
Table A4 – Assessment Criteria
CRITERION MAPS TO LEARNING There should be at least one criteria against each learning OUTCOME outcome for the unit Understanding through: LO1, LO2 Relevant subject-specific magazine work and editorial issues
Analysis and reflection on teamwork and group dynamics Knowledge of: LO1 Journalistic techniques in an editorial context Skills in: LO1, LO2, LO3 Practical and technical methods of market research, journalism and editorial production
Professional skills, including teamwork, and adherence to deadlines
Professional skills necessary for work experience and future career development
READING LISTS6
Essential
Field, M. (2000) The writers guide to research: An invaluable guide to gathering material for articles, novels and non-fiction books, 2nd ed. Oxford: How to Books
Hogarth, M. (2014) How to Launch a Magazine in this Digital Age, London: Bloomsbury
McKay, J. (2013) The Magazines Handbook, London: Routledge
Morrish, J. (2011) Magazine editing: In Print and Online, London: Routledge
Recommended
Ang, T. (2000) Picture editing: an introduction. 2nd ed, Oxford: Focal Press
Davis, S. (2006) The Guerilla Guide to the Music Business, London: Continuum
Deckers, E. (2012) Branding Yourself: how to use social media to invent or reinvent yourself, London: Que
Faust, B. & M. (2006) Pitch Yourself: Stand out from the CV Crowd with a Personal Elevator Pitch, London: Pearson
Stam, D. & Scott, A. (2014) Inside Magazine Publishing, London: Routledge
Plus
UCA Careers Service (Careers Web resource http://community.ucreative.ac.uk/studentcareers)
6 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.
UNIT TITLE Culture, Music and Identity Unit Code EMJN5012 Location Epsom Level 5 Duration (number of weeks) 24 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017
Course(s) to which this unit contributes BA (Hons) Music Journalism
CONTENT
In the first year you were studying debates around production of music and media. This year you will focus on the consumption of popular music and the broader context of media industries. In this unit you will look at the role of audiences, politics and ideologies in contemporary media. You will also look at hierarchies of taste and identity within a range of contexts, from music video to print magazines.
We provide different methods for analysis, drawing on key theories and engaging in current debates. You will understand the contexts of theory and practice through essays and fruitful discussion in seminars. The intent of this unit is to broaden your frame of reference by studying your journalistic practice from various perspectives. This unit is in two parts: in Semester One you focus on music culture, in Semester Two you look at the wider context of multiple media platforms. An important element of the unit is for you to make personal connections between theory and practice, preparing for your independent work in Year 3.
Finally, we will undertake a series of workshops in preparation for the Dissertation unit in Year 3, working towards the production of a dissertation outline which identifies a relevant research topic and methodology for you to carry forward into the final year of study.
Indicative syllabus content:
• Audiences: stars and fan culture, subcultures and scenes
• Ideologies: taste and hierarchies, high and low art
• Music and identity: gender, class and race
• Musical gatekeepers: the politics of communication. From DJs and writers to bloggers and vloggers
• Music and place: crossing borders, global culture and national pride
• Audio-visual: Music in advertising and film soundtracking
• Technologies: changing cultures, from sheet music to digital download and Retromania
• Audiences: theories of media reception and consumption
• Ideologies: media politics and power
• Media democracy: citizen journalism and media activism
• Consumer society and advertising: from advertorial to adbusting
• Global media: regulation and policy
• E-media and the online revolution: creating new meaning and identities AIMS
The aims of this unit are to:
A1 Introduce theories of identity, communication and consumption in music and media culture, and consider them within a wider social and political framework.
A2 Further develop and consolidate critical methods and conventions in your academic research and writing.
A3 Help you identify a suitable topic and relevant research methodology for your Year 3 dissertation
LEARNING OUTCOMES
On satisfactory completion of the unit you will be able to:
LO1 Demonstrate critical understanding of key theoretical music and media debates within the wider contextual framework.
LO2 Undertake appropriate research and produce coherent, relevant and critical essays using Harvard conventions of referencing.
LO3 Identify a suitable topic and relevant research methodology for a dissertation project appropriate to your own interests and/or journalistic practice.
INDICATIVE TEACHING & LEARNING METHODS
No. of hours of scheduled activity7 102 No. of hours of independent activity 198 No. of hours of placement activity 0
This will comprise: • Lectures • Seminars • Tutorials • study skills workshops • independent study and research
77 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
ASSESSMENT REQUIREMENTS
Table A1- Assessment Components
Assessment Weigh Typical Indicative Assessment Type Word Count Component -ting Assessment tasks (%) PORTFOLIO 100% Two written essays PORTFOLIO 2,000-2,500 words each essay
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category Written exam Written Set exercise (under exam conditions but not testing practical Written skills) Written assignment, including essay Coursework Report Coursework Dissertation Coursework Portfolio 100% Coursework Project output (other than dissertation) Coursework Set exercise (not under exam conditions, e.g. critiques) Coursework Oral assessment and presentation Practical Practical skills assessment (including production of an Practical artefact) Set exercise testing practical skills Practical
Table A3 – Summary KIS data
Assessment Category Total % for Unit Written Coursework 100% Practical
Table A4 – Assessment Criteria
CRITERION MAPS TO LEARNING OUTCOME There should be at least one criteria against each learning outcome for the unit Understanding through: LO1, LO2,
Relevant research and a critical understanding of key theoretical debates within a wider contextual framework
Knowledge of: LO2
Articulation of ideas within a coherent essay structure using Harvard conventions Skills in: LO3
Identifying a suitable research topic for dissertation READING LISTS8
Essential
Curran, J. & Seaton, J. (2009) Power Without Responsibility, London: Routledge
Gauntlett, D. (2008) Media, Gender and Identity, London: Routledge
Fiske, J. (2010) Understanding Popular Culture, London: Routledge
Frith, S. & Goodwin, A. (1990) On Record: Rock, Pop & The Written Word, London: Routledge
Johnson, S. & Ensslin, A. (2007) Language in the Media: Representations, Identities, Ideologies, London: Bloomsbury
Shepherd, J & Wicke, P (1997) Music and Cultural Theory, Cambridge: Polity
Recommended
Albarran, A. (2013) The Social Media Industries, London: Routledge
Storey, J. (2009) Cultural Theory and Popular Culture: A Reader (4th ed), Harlow: Pearson
Davies, N. (2008) Flat Earth News: An Award-winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media, London: Chatto & Windus
Donnelly, K. (2005) The Spectre of Sound: Music in Film and Television, London: BFI
Dhiraj, M. (2012) Twitter: Social Communication in the Twitter age, Cambridge: Polity
Gelder, K. (2005) The Subcultures Reader, London: Routledge
Hinton, S. & Hjorth, L. (2013) Understanding Social Media, London: Sage
Kassabian, A. & Mundy, J. (1999) Popular Music on Screen: From the Hollywood Musical to Music Video, Manchester: MUP
Miller, Paul D. (2008) Sound Unbound: Sampling Digital Music and Culture, Boston: MIT Press
Murray F. & Mark A. N., eds., (2004) That's the Joint: The Hip Hop Studies Reader, New York: Routledge
O’Brien, L. (2013) She Bop: The Definitive History of women in popular music (3rd edition), London: Jawbone
Thornton, S. (1996) Club Cultures: Music, Media and Subcultural Capital, Cambridge: Polity
Reynolds, S. (2011) Retromania: Pop Culture’s Addiction to its own past, London: Faber Street, J. (1997) Politics and Popular Culture, Cambridge: Polity
Bertrand, I. & Hughes, P. (2005) Media Research Methods: Audiences, Institutions, Texts, Basingstoke: Palgrave Macmillan
8 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.
Davies, M. (2007) Doing a Successful Research Project, Basingstoke: Palgrave Macmillan
Reardon, D. (2006) Doing Your Undergraduate Project, London: Sage
UNIT TITLE Music Journalism Study Abroad Option Unit Code EMJN5013 Location Epsom Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017
Course(s) to which this unit contributes BA (Hons) Music Journalism
CONTENT
This unit brings together in Term 1 some of the content from EMJN5007 Music Media & Industry and EMJN5012 Culture, Music & Identity. With Music, Media & Industry you will explore your writing voice, find out about other writers and how you fit into a long, robust tradition of music journalism. Whether the writer just reports or takes a more iconoclastic tone, he or she gives an informed and entertaining interpretation of music releases.
The unit will focus on how you can express yourself in a critically constructive way. In order for people to listen to what you have to say, you have inform yourself about writers, topical trends and issues, and demonstrate that knowledge. You will also put your writing and editing skills into practice as part of an editorial team for the TheWave UCA course blog. The experience of regular journalism practice is central to TheWaveUCA.com. You will be working with first years and developing your own portfolio through this unit.
You will learn to review for different readerships, and gain more practice using industry-standard software such as InDesign, Photoshop and Adobe Audition. You are given room to explore audio/visual formats like vlogging, audio streaming and podcasting.
For Culture, Music & Identity you will do the first essay component, focusing on the consumption of popular music and the broader context of media industries. You will also start to look at the role of audiences and ideologies in contemporary media, from music video to print magazines.
We provide different methods for analysis, drawing on key theories and engaging in current debates. You will understand the contexts of theory and practice through writing your essay and fruitful discussion in seminars. The intent of this unit is to broaden your frame of reference by studying your journalistic practice from various perspectives. An important element of the unit is for you to make personal connections between theory and practice, preparing for your independent work in Year 3.
AIMS
The aims of this unit are to:
A1 Introduce theories of identity, communication and consumption in music and media culture, and consider them within a wider social and political framework.
A2 Further develop and consolidate critical methods and conventions in your academic research and writing.
A3 Produce critical pieces for different target markets that show your knowledge of popular music and music writing.
A4 Expand your visual awareness and your technical skills required to create accurate visually appropriate copy through use of appropriate computer software.
LEARNING OUTCOMES
On satisfactory completion of the unit you will be able to:
LO1 Demonstrate critical understanding of key theoretical music and media debates within the wider contextual framework.
LO2 Evidence critical methods and conventions in your academic research and writing, and identify a suitable topic for a dissertation proposal.
LO3 Demonstrate your own journalistic style and adapt your writing skills clearly and grammatically, appropriate to a range of journalistic genres and markets.
LO4 Demonstrate the ability to produce competent layouts and/or audio/visual packages using the relevant software .
INDICATIVE TEACHING & LEARNING METHODS
No. of hours of scheduled activity9 101 No. of hours of independent activity 199 No. of hours of placement activity 0
This will comprise: • Lectures • workshops and studio practice • discussion groups • tutorials • independent study and research • IT instruction.
ASSESSMENT REQUIREMENTS
Table A1- Assessment Components
Assessment Weigh- Typical Indicative Assessment Word Count Component ting (%) Assessment tasks Type
Portfolio 50% Portfolio of track, gig, Portfolio Up to 2500 album reviews, creative words in total writing and audio/visual material as outlined in unit handbook Written essay 50% Written 2500 words assignment, including essay
99 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category Written exam Written Set exercise (under exam conditions but not testing practical Written skills) Written assignment, including essay 50% Coursework Report Coursework Dissertation Coursework Portfolio 50% Coursework Project output (other than dissertation) Coursework Set exercise (not under exam conditions, e.g. critiques) Coursework Oral assessment and presentation Practical Practical skills assessment (including production of an Practical artefact) Set exercise testing practical skills Practical
Table A3 – Summary KIS data
Assessment Category Total % for Unit Written Coursework 100% Practical
Table A4 – Assessment Criteria
CRITERION MAPS TO LEARNING OUTCOME There should be at least one criteria against each learning outcome for the unit Understanding through: LO1 Critical engagement with current music trends, music’s historical context, the contemporary industry and its practices. Knowledge of: LO2, LO5 Critical methods in academic research and writing.
Different learning environments, including perspectives on language, culture and ways of studying. Skills in: LO3, LO4 Writing clearly and grammatically across a range of publications and platforms.
Producing editorial design solutions using appropriate IT software.
READING LISTS10
Essential
Fiske, J. (2010) Understanding Popular Culture, London: Routledge
Johnson, S. & Ensslin, A. (2007) Language in the Media: Representations, Identities, Ideologies, London: Bloomsbury
Frith, S. & Goodwin, A. (1990) On Record: Rock, Pop & The Written Word, London: Routledge
Brayfield, C. (2008) Arts Reviews: and how to write them, Kindle edition: Creative Essentials.
Hearsum, P. (2012) ‘Music Journalism’, ed. Turner & Orange, Specialist Journalism, London: Routledge.
Kovach, B and Rosenstiel, T. (2014) The Elements of Journalism, London: Atlantic Books
Recommended
Albarran, A. (2013) The Social Media Industries, London: Routledge
Storey, J (2009) Cultural Theory and Popular Culture: A Reader, (4th ed), Harlow: Pearson
O’Brien, L (2013) She Bop: The Definitive History of women in popular music (3rd edition), London: Jawbone
Thornton, S (1996) Club Cultures: Music, Media and Subcultural Capital, Cambridge: Polity
Bangs, L. (2001) Psychotic reactions and carburetor dung, London: Serpent's Tail
Seabrook, J. (2000) Nobrow: the culture of marketing, the marketing of culture, London: Methuen
Westfall, P.T. (1994) Beyond intuition: a guide to writing and editing magazine non-fiction, New York: Longman
Baskerville, D. (2012) Music Business Handbook and Career Guide, London: SAGE Publications
10 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.