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Music Journalism UNIT TITLE Music Media & Industry Unit Code EMJN5007 Location Epsom Level 5 Duration (number of weeks) 24 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017 Course(s) to which this unit contributes BA (Hons) Music Journalism CONTENT In Music Media & Industry, you will really begin to find your own ‘voice’ and start expressing your passion for music through reviewing. You will find out about other writers and how you fit into a long, robust tradition of music journalism. Whether the writer just reports or takes a more iconoclastic tone, he or she gives an informed and entertaining interpretation of music releases. The unit will focus on how you can express yourself in a critically constructive way. In order for people to listen to what you have to say, you have inform yourself about writers, topical trends and issues, and demonstrate that knowledge. You will also put your writing and editing skills into practice as part of an editorial team for the TheWaveUCA course blog. The experience of regular journalism practice is central to TheWaveUCA.com. You will be working with first years and developing your own portfolio through this unit. You will learn to review for different readerships, and gain more practice using industry-standard software such as InDesign, Photoshop and Adobe Audition. You are given room to explore audio/visual formats like vlogging, audio streaming and podcasting. Outline syllabus • Crafting an angle in order to express personal opinion • Exploring your creative style and ‘voice’ in your writing • Building your knowledge of current and historic writers, genres and trends • Developing informed critique in your album, track and live reviews, blog writing, vlogs and radio material • Tailoring your writing and audio/visual material for specific markets AIMS The aims of this unit are to: A1 Encourage your innovative use of written and audio/visual material, both independently and as part of an editorial team. A2 Critically evaluate current popular music for specific target audiences. A3 Build on your layout skills and/or use of audio/visual software. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Demonstrate your own journalistic style and ability to create content as part of an editorial team. LO2 Produce critical pieces for different target markets that show your knowledge of popular music and music writing. LO3 Demonstrate the ability to produce competent layouts and/or audio/visual packages using the relevant software. INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity1 130 No. of hours of independent activity 170 No. of hours of placement activity 0 This will comprise: • Lectures • workshop and studio practice • discussion groups • tutorials, • independent study and research • IT instruction. ASSESSMENT REQUIREMENTS Table A1- Assessment Components Assessment Weigh Typical Indicative Assessment Type Word Count Component -ting Assessment tasks (%) PORTFOLIO 100% A portfolio of gig, track, PORTFOLIO Various, no album reviews, creative more than writing and audio/visual total of 3500 material as specified in the words Unit Handbook Target market analysis No more than total of 1000 words 11 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH Table A2 – KIS Categories for Assessment Assessment Type % of assessment Category Written exam Written Set exercise (under exam conditions but not testing Written practical skills) Written assignment, including essay Coursework Report Coursework Dissertation Coursework Portfolio 100% Coursework Project output (other than dissertation) Coursework Set exercise (not under exam conditions, e.g. critiques) Coursework Oral assessment and presentation Practical Practical skills assessment (including production of an Practical artefact) Set exercise testing practical skills Practical Table A3 – Summary KIS data Assessment Category Total % for Unit Written Coursework 100% Practical Table A4 – Assessment Criteria CRITERION MAPS TO LEARNING OUTCOME There should be at least one criteria against each learning outcome for the unit Understanding through: LO2 Awareness of current music genres and trends, and music journalism history Knowledge of: LO1, LO2 Creating content for a variety of target markets A range of research sources appropriate to project brief. Skills in: LO1, LO3 Ability to produce innovative content independently and as part of an editorial team. Ability to design layouts and/or use audio/visual software READING LISTS2 Essential Brayfield, C. (2008) Arts Reviews: and how to write them, Kindle edition: Creative Essentials. Briggs, M. (2013) Journalism Next: A Practical Guide to Digital Reporting and Publishing, Washington DC: CQ Press. Hearsum, P. (2012) ‘Music Journalism’, ed. Turner & Orange, Specialist Journalism, London: Routledge. Houghton, R. (2014) Blogging for Writers: How authors & writers build successful blogs, Lewes: Ilex Press. Titchener, Campbell B. (2005) Reviewing the arts, 3rd ed. US: Lawrence Erlbaum Associates Inc. Talbot, M. (1995) ‘A Synthetic Sisterhood’, ed. Hall & Bucholtz, Gender Articulated: Language and the Socially Constructed Self, London: Routledge UCA library online resource: www.rocksbackpages.com Recommended Bangs, L. (2001) Psychotic reactions and carburetor dung, London: Serpent's Tail Kent, N. (2007) The Dark Stuff: Selected Writings on Rock Music 1972-1993, London: Faber Reynolds, S. (2015) Retromania: Pop Culture's Addiction to its Own Past, London: Faber Kovach, B and Rosenstiel, T. (2001) The Elements of Journalism, London: Atlantic Books Seabrook, J. (2000) Nobrow: the culture of marketing, the marketing of culture, London: Methuen Vejlgaard, H. (2007) Anatomy of a Trend, McGraw-Hill. 2 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook. UNIT TITLE Feature Writing Unit Code EMJN5010 Location Epsom Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version April 2017 Course(s) to which this unit contributes BA (Hons) Music Journalism CONTENT This unit introduces you to feature writing, which is a fundamental part of journalism. Features provide the critical context and thematic thrust to a magazine and are designed to draw in the reader and keep their attention. You will learn about different kinds of features, from short news backgrounders to the substantial, multi-layered main features that drive magazine content. The unit will also introduce you to the technique of pitching. Being able to concisely articulate and ‘sell’ your idea to editors is a journalistic skill in its own right. You will learn how to identify a topical angle, how to research a piece, and how to write for specific target markets., You will also study media law, ethics and issues of copyright – all areas that you need to be informed about as a working journalist. In this unit you will look at the role of editors and learn how to edit your writing, as well as examining emergent music trends, scenes and genres. Outline Syllabus • Identifying audiences and specific feature markets • Generating innovative story ideas • The art of the ‘pitch’ • Becoming an editor • The feature structure and developing a personal ‘voice’ in your writing • Media law and ethics • Using research to create engaging journalistic copy AIMS The aims of this unit are to: A1 Understand the art of feature writing and its place in journalistic practice, including ‘pitching’ innovative story ideas and topical angles. A2 Further develop your writing skills and personal ‘voice’ to produce original copy for a specified market. A3 Build professional skills through writing and editing processes and engagement with legal and ethical requirements. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Develop the critical skills to ‘pitch’ innovative feature ideas. LO2 Demonstrate the ability to research and write original features appropriate to a specified market. LO3 Evidence professional skills, including editing, following a brief, and engagement with legal and ethical requirements. INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity3 72 No. of hours of independent activity 228 No. of hours of placement activity 0 This will comprise: • Lectures • workshop and studio practice • presentations • tutorials • independent study and research. ASSESSMENT REQUIREMENTS Table A1- Assessment Components Assessment Weigh Typical Indicative Assessment Word Count Component -ting Assessment tasks Type (%) PORTFOLIO 100% Portfolio of pitches and PORTFOLIO 2 x 200 word written pieces as specified in pitches + 1500 the Unit Handbook. word feature 33 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH Table A2 – KIS Categories for Assessment Assessment Type % of assessment Category Written exam Written Set exercise (under exam conditions but not testing practical Written skills) Written assignment, including essay Coursework Report Coursework Dissertation Coursework Portfolio 100% Coursework Project output (other than dissertation) Coursework Set exercise (not under exam conditions, e.g. critiques) Coursework Oral assessment and presentation
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