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Design Standards Manual October, 2009 King County Metro Graphic Standards and Guidelines

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Design Standards Manual October, 2009 King County Metro Graphic Standards and Guidelines Design Standards Manual October, 2009 King County Metro Graphic Standards and Guidelines Contents Introduction to the RapidRide Brand....................................................................1-1 RapidRide Brand Identity Trademark...................................................................................................1-3 Color Palette ...............................................................................................1-4 Proportions.................................................................................................1-5 Clear Space.................................................................................................1-6 Color ..........................................................................................................1-7 Reversed.....................................................................................................1-8 Incorrect Usage...........................................................................................1-9 In Conjunction with the King County Metro Logo .......................................1-11 Print and Electronic Applications System Brochure Cover................................................................................2-1 System Map Style........................................................................................2-2 Line Map Style ............................................................................................2-3 Metro System Map with RapidRide Lines......................................................2-5 Metro Route Map with RapidRide Line.........................................................2-7 Web Applications........................................................................................2-8 Other Applications Operator Uniforms.......................................................................................3-1 Advertising Specialties.................................................................................3-2 Vehicle Applications Exterior.......................................................................................................4-1 Interior Finishes...........................................................................................4-3 Signage Applications Shelter Signage...........................................................................................5-1 Blade Marker Signage .................................................................................5-2 Technology Pylon ........................................................................................5-3 Metro Standard Signage..............................................................................5-4 King County Metro Graphic Standards and Guidelines Signage Graphic Standards Introduction................................................................................................6-1 Classification...............................................................................................6-2 Colors.........................................................................................................6-3 Materials ....................................................................................................6-4 Typography.................................................................................................6-5 Symbols......................................................................................................6-6 Sign Family Overview Station Shelters ...........................................................................................7-1 Small Shelters .............................................................................................7-2 Blade Marker, Technology Pylon, Local Bus..................................................7-3 Eye Level Sign, Bus Car Cards ......................................................................7-4 Sign Type Overview Sign Type A.1 .............................................................................................8-1 Sign Type A.2 .............................................................................................8-2 Sign Type A.3 .............................................................................................8-3 Sign Type A.4 .............................................................................................8-4 Sign Type A.5 .............................................................................................8-5 Sign Type A.6 .............................................................................................8-6 Sign Type A.7 .............................................................................................8-7 Sign Type C.1..............................................................................................8-8 Sign Type C.2..............................................................................................8-9 Sign Type C.3............................................................................................8-10 Sign Type C.4............................................................................................8-11 Sign Type C.5............................................................................................8-12 Sign Type C.6............................................................................................8-13 Sign Type D.1 ...........................................................................................8-14 Sign Type D.2 ...........................................................................................8-15 Sign Type D.3 ...........................................................................................8-16 King County Metro Graphic Standards and Guidelines Facility Integration Applications Shared-Use Facilities....................................................................................9-1 Downtown Seattle ......................................................................................9-2 Appendix RapidRide Signage Standards 100% Plans .................................................10-1 Master Specifications.................................................................................10-2 King County Metro Graphic Standards and Guidelines RapidRide is the newest member of the King County Metro brand family of transportation services. The RapidRide brand was developed as a unique identity within this family, and at the same time maintains a very strong relationship with the overall King County Metro brand. The RapidRide brand was developed to present a powerful and distinctive communication platform to the public and RapidRide customers. Maintaining a consistent brand image is critical, as this brand conveys the outstanding service and quality of RapidRide, in addition to the quality, value and service our customers know and expect from King County Metro. Every interaction and communication with the public is an opportunity to extend and promote not just the RapidRide brand, but King County Metro as well. This manual is intended to guide you in presenting and maintaining the RapidRide brand. It is also a tool to aid in the development of marketing and communications materials that introduce the brand to the public to ensure that all communications meet the high standards set by King County Metro. 1-1 King County Metro Graphic Standards and Guidelines Northbound Federal Way P&R & S 320th St There are three attributes that form the basis Federal Way Transit Center S 316th St & Pacific Hwy S of the RapidRide brand; Simple, Frequent, and S 316th St the Best of Metro. All elements of the RapidRide S 312th St S 308th St brand should reflect these attributes. Maps 18th Ave S and other information should be clear and easy S Dash Point Rd S 288th St to understand. Print and online material should S 281st St be free from clutter and excessive or S 276th St S 272nd St unnecessary information. S 268th St Line S 260th St S 252nd St The look is streamlined and crisp, and always S 246th St SEATTLE clean. S 240th St Kent-Des Moines Rd S 224th St 1-2 Pacific Hwy S & S 216th St International Blvd & S 216th St S 208th St S 200th St S 195th St S 188th St S 18282ndnd SStt S 18180th0th St S 1176th76th St S 170th St International Blvd & S 160th St Tukwila International Blvd Station Feb. 1 thru Sept. 1, 2010 Stop Map Southbound North & Southbound Stops Northbound Only Stops Key Southbound Only Stops Tukwila & Federal Way RapidRide Stops Light Rail Airport Bellevue & Redmond Downtown Seattle & West Seattle SEATTLE Downtown Seattle & Ballard Downtown Seattle & Shoreline 6000 King County Metro Graphic Standards and Guidelines RapidRide Trademark RapidRide is the official name of King County Metro's bus rapid transit service. There are two approved graphic arrangements for the RapidRide trademark. Both are shown here. The single-line version is preferred, but the two-line version can be used in instances where readability and space consideration will be better served by this arrangement. Minimum size for both arrangements of the trademark are also shown here. To maintain legibility, the size should not be reduced beyond the minimums shown. spacing In printed documents, RapidRide appears as between equal one word with two capital R's. The RapidRide to small cap stroke width name can stand alone in text: RapidRide will serve five busy transportation corridors in King County. Try RapidRide today! It can highlight distinctive features: RapidRide buses, RapidRide stations, RapidRide service, RapidRide A-line. Printed information should note clearly that RapidRide
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