With Special Reference to Canara Bank
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With Special Reference to Canara Bank Canara Bank was founded by Shri Ammembal Subba Rao Pai, a great visionary and philanthropist, in July 1906, at Mangalore, then a small port town in Karnataka. The Bank has gone through the various phases of its growth trajectory over hundred years of its existence. Growth of Canara Bank was phenomenal, especially after nationalization in the year 1969, Eighties was characterized by business diversification for the Bank. Canara Bank has a network of more than 3500 branches, spread over 22 states / 4 union territories of the country and which are administrated through:- Head Office at Bangalore 34 Circle Offices Today, Canara Bank occupies a premier position in the comity of Indian banks. As at March 2012, the Bank has further expanded its domestic presence, with 3595 branches spread across all geographical segments. Keeping customer convenience at the forefront, the Bank provides a wide array of alternative delivery channels that include 2858 ATMs, covering 1139 centre. The Bank's founding principles is:- "A good bank is not only the financial heart of the community, but also one with an obligation of helping in every possible manner to improve the economic conditions of the common people". Products and Services . Deposits . Loans . Cards . Investments . Insurance . NRI services and online services etc. CRM is not just a single application that will solve all customer related problems in an organization . CRM is almost a "State of mind" within an organization in which three key functional areas of the organization are integrated. These areas are sales, marketing and customer service. In literature CRM is defined as " a combination of business process and technology that seeks to understand a company's customer from the perspective of who they are, what they do and what they are like.” Increase the customer retention Identity the most profitable Customers Increase the sales Save the Cost Improve the understanding of customer needs Estimate future . Customer Care and support functionality . Marketing functionality . Sales functionality . Time management functionality . Field service support functionality .