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For Iowa PLUS F Reason Is WHO's Superior Programming, Superior Des Moines

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For Iowa PLUS F Reason Is WHO's Superior Programming, Superior Des Moines DECEMBER 3, 194.k hi,,8dv`tv 037::;:1 1.lì:: .%:ì irre v...; _ The Iowa people who "listen most" to WHO eat 5 times more BREAKFAST FOOD than those who prefer any other station! According to the authoritative Iowa Radio Audience Survey (1945) -WHO is "listened to most" by 55.4% of the Iowa daytime radio audience, as against 10.7% for the No. 2 station. Putting it another way, your commercials may be heard by more Iowa people, on WHO, than on all other stations in the State combined. High power is only a small part of the reason for this outstanding preference. In its home county, N with two competitive network stations, WHO is "listened to most" both day and night. The big for Iowa PLUS f reason is WHO's superior programming, superior Des Moines . 50,000 Watts showmanship, superior public service. Ask any- B. J. Palmer, Pres. J. O. Maland, Mgr. body in Iowa! FREE & PETERS, Inc., National Representatives TELEVISION REGLJIATIONS Gove at N ot printed ( ..rtC s tiatistrtie ion ,>-- °t tre in tee G5 '" G ot so e t' casis O iiioal note e d are tra s we wn OL said over sraingbn r;tstendW Vas, ce wii pd being, tlie savi ot a c;a- 1 near pobl spa te to lectti et ß4 gei spl eoiáaDdn°wt°{ ONO pto RE °F F.S trn x°ow station tonte WV 6'1 vE9 brews aaio r e9 QR Inks advertises "cy4 i9 g t op. Yad1 rbas¢ds pco' SOY aud n¢solt wil 24 14.r. action appYacia ,n govSE of e{p1r etts. d it t O sacros Ye{eY_ non/ and detnat tr lts 2xEednes dav t strictdatds want soon an 'Wednesday, {as recent radio we sot ot 'peen to s gt¢at rave tre eY t sp° apolirg trnY w Ida ° colamos °{ MaKet. t {io°r °5 ta d j°genera/tris bao{ gr genera/n°ntaatabl¢ ta Sp tYe entatot ne eomptlje wiU S 9. wo news cas °nomía eYnbntsrap toe ta Spea c 1Ji Waite S itical. ad;o o,ae governing r aims is in Ot enws4apet4t1r5013. bee {ot ÿ .sVo CA ld4 as sac+nusett1ansas qquality rea NiY. Yie eatt;. be dation onal ecttic w an xcn 1 El tletn E9 u{ Ost r cOmmen exceptionalpti rnaYY at 11 gen nt tY1 tegu, G eneta d 8 gen tlema an very e sumclo an C As gtoD tr g cK Station Nit ' tre S °nc Y news to p13 a de 1 at. ovnt R iuv o4 ing 9jerliY' C Aatks me átapres tra W rimmo evening. tn t tre 'Plat beliave veYYa 'nave me n tra o{ eYY oi earnea es to lY net am also cecella eloaK aeu sis new s let 11sin m 1 S ex colle newscastsne rt togYa ua o trn ray ulaY rraie vn d p on "1101., °t tic t s ro n ews rigr g e CO' ng digni' particular and nand its °t trece ie trc. Wit's/ Ela advetttestine anualitY ea l its q t;on been in interesting,nkwilt tre d in nvet ras comí et by C V dement brie{, an colored is 4 ,90 editorial tot gram. V te- and cr no t in is is ver broadea e and a tbnse tieò ptogra Trare taboo as on ws presentation {rats° nawsevet teen- e a n noY usa giving n tot opinions fns i5 Sandi ma ptoeta tact. ire Elecfric Sincere thanks to Representative C3an by n 13g2s Holmes and Representative Carlson for their unsolicited and unprecedented commendation. "The Voice of Washington" is a product of the newly- established WOL Washington News Bureau, directed by Albert L. Warner. C -ow[ee fafiora . - Represented nationally by BASIC MUTUAL The Katz Agency, Inc. IN NASHVILLE... X4-1 PROSPECTS for "POSTWAR BUSINESS Prosperous people make prosperous prospects -and Nashville's population and income increases have outstripped those of the state and the nation since 1941! Radio Daily Survey rates Nashville as an A -1 postwar city -one of only sixteen such cities in America. Here -with the help of WSIX -you may find more than a million potential buyers for your product. Top shows of both American and Mutual networks guarantee a big, interested audience. Add it up: market, coverage, audience -and REASONABLE RATES, and it's easy to account for the buyer -appeal of WSIX! AMERICAN MUTUAL 5,000 WATTS 980 K. C. Represented Nationally by THE KATZ AGENCY, INC. Published every Monday, 53rd issue (Year Book .Number) published in February by BROADCASTING PUBLICATIONS, INC., 870 National Press Building, Washington 4, D. Entered as second class matter March 19, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Upcornin9 Business Briefly I Closed Circuit I CAMAY SWITCH Procter & Gamble Co., Dec. 6: Industry AFM Committee, Hotel Cincinnati, has switched the entire responsi- MBS President Edgar Kobak may not have Stotler, Washington. bility for Perry Mason Show 5- weekly on CBS known it, but he was almost drafted for As- to Dancer -Fitzgerald-Sample, New York. sistant Secretary of State -job now held by Dec. 7: NAB Employe- Employer Relations Program was formerly handled jointly bye William B. Benton. OPA Director Chester Committee, NAB Hdqtrs., Washington. Pedlar & Ryan for Camay soap and Dancer - Bowles was first choice but sold Administra- Fitzgerald- Sample for Spic and Span. Reason tion on his ex- partner in Benton & Bowles, Dec. 10 -11: NAB Program Manager Organi- for switch was that Spic and Span will be ad ertising agency. zation Committee, BMB Board Room, N. Y. plugged more extensively with only occasional mentions of Camay. B made news '*RON PRICE, ex- censor who Dec. 13 -14: NAB Finance Committee, NAB week la t with his "inside Germany" report Hdqtrs., Washington. to the President, recently was offered top SATEVEPOST PRE -GAME SPOTS Curtis n job Dept. Publishing Co., Philadelphia, will sponsor five - at State He turned it down. Dec. 17 -18: NAB Code Committee, Palmer '13 has been reported slated for various minute Post Parade on WHN New York im- House, Chicago. hi h positions, including second man in new mediately preceding 15 of the station's exclu- E c Johnston motion picture setup -but here's sive broadcasts of 29 intercollegiate basketball be bet of week: He 'll return to AP not as games at Madison Square Garden, starting executive news editor but as head man. Dec. 5. Other 14 pre -game spots will be oc- cupied by Basketball Hi-Lites, sponsored by THE INSIDE ON MAYOR LAGUARDIA- Bulletins Buddy Lee Clothes, Brooklyn. MacFarland, an it may be "outside" now for announce - STATEMENT of policy was adopted Friday Aveyard & Co., New York, is agency for Curs me t could have been made since BROADCAST- tis; Henry Bach Associates, New York, for ING press afternoon by House Un- American Activities time: The "Little Flower" will go information Buddy Lee. on American first Sunday following end of Committee, which will regard all as confidential pending formal in- his term of office with weekly 16- minute com- it obtains to meet criticism mentary on current events. Sponsor will be vestigation. Move is designed WHITEHALL PLACES Whitehall Phar- of commentators who say mere fact that their Wiliam H. Wise & Co., New York book pub- macal Co., New York (Hill's cold tablets), scripts were being reviewed by Committee with John B. Kennedy thrice -weekly on WFBR, lic er. Agency, Huber Hoge & Sons, New reputation. York. Time, 9:30 to 9:45 p.m. Talent cost, hurt their professional also starting a 19 -week announcement cam- $100,000 for 52-week series. paign on WIRE WINS WHN WAAT KDKA ARTHUR GAETH, Mutual correspondent WWSW WWVA WMMN WLS WJR WTAM WORST IS YET to come -in questionnaires. covering Nuernberg trials of Nazi war crim- WFBR KYW WEEI WKRC WJAX WCHS FCC's legal lights, goaded by Commissioners inals, on Friday recorded several minutes of WGBF WDZ WFLA WGY WOW WHAS. Durr and Denny, both of whom delight in testimony of Rudolph Hess, who denied Agency, Dancer -Fitzgerald-Sample, N. Y. paper work, are talking up quarterly or even charges he is insane, and rushed them to RCA possibly monthly financial, program and other Communications for transmission to Mutual in reports from stations. America, which on ten minutes notice cleared BIG WINE SERIES La Boheme Vineyards time and put recorded voice of Hess, followed Co., Fresno, Cal. (wine), sponsoring daily an- AMERICAN BROADCASTING Co. may have by Gaeth's English translation, on network at nouncements for 13 weeks on WNEW WAR new stockholder soon. Robert Kintner, top 3:15 p.m. WMCA WOV WHOM New York and WAAT` vice -president handling public affairs and Newark, plus quarter -hour portion of Make activities, may acquire 1234% inter- NON-SECTARIAN Anti -Nazi League is tak- Believe Ballroom on WNEW Tuesday and est released by Ex- Vice -Chairman Chester ing survey of major networks and some local Thursday, and portions of Confidentially Yours La oche. stations to determine whether proper balance on WNEW on Mon., Wed., Fri. At least BO is being maintained among liberal, conserva- stations are starting daily spots for La Boheme TB ERE WILL BE FIREWORKS on final tive and reactionary forces, by newscasters wine for 13 -week contracts. Agency, Biow Co., dis osition of 740 kc with 50 kw in San and commentators. New York. Fr ncisco. FCC last week set for hearing Brtinton Bros'. application to sell KQW for $950,000 to CBS. Previously Commission has Limits By NAB been importuned to shift KQW from present Changes In Copy Urged 740 kc assignment with 50 kw potential to REVISED limits on length of commercial committee on the Joske clinical radio test.
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