Developer Campaign Intelligence

DEVELOPER CAMPAIGN INTELLIGENCE

CONDOMINIUMS

TORONTO, Q2, 2021 TORONTO Q2, 2021 REALTIMEREVENUE

CAMPAIGN

This report focuses on guidance to help your advertising campaigns. For this region, we will cover:

• Prospect Size & Reach • Where Prospects are coming from • Top Regions searched For • Digital Metrics That Matter • Campaign Budget Recommendations Toronto Condominiums Digital Reach

Google Search queries for “condos in Toronto for sale” (and similar clusters of keywords) forecasted for specified time period. Competition is listed compared to similar searches in all other States, whereby 0% is lowest competition and 100% is highest.

COST PER CLICK

RELEVANT MONTHLY LOW HIGH AVERAGE COMPETITION KEYWORDS VOLUME 2,069 31,250 $0.23 $2.32 $0.69 0%

Facebook traffic for 3 major prospect types in specified region for the upcoming period - using hundreds of targeting attributes to identify End Users (purchasing for their primary residence), Investors (purchasing for additional income / return) or Brokers & Agents (representing buying clients).

REACH CLICKS COST PER VISITOR

END USERS 36,000 - 102,000 120 - 300 $0.29 INVESTORS 90,000 - 261,000 270 - 750 $0.70 BROKERS & AGENTS 201,000 - 570,000 510 - 1,470 $1.35

Instagram traffic for 3 major prospect types in specified region for the upcoming period - using hundreds of targeting attributes to identify End Users (purchasing for their primary residence), Investors (purchasing for additional income / return) or Brokers & Agents (representing buying clients).

REACH CLICKS COST PER VISITOR

END USERS 21,900 - 63,000 60 - 240 $0.20 INVESTORS 84,000 - 243,000 120 - 480 $0.41 BROKERS & AGENTS 174,000 - 510,000 420 - 1,170 $1.08 5 WWW. REALTIMEREVENUE.AI

MOST SEARCHED MONTHLY CPC CITY FOR CITIES VOLUME (AVG) Yorkville 770 $0.81 Liberty Village 560 $0.45 “CONDOS FOR SALE IN ______” Midtown 390 $0.82 King West 350 $0.64 Leslieville 230 $0.61 The Junction 140 $1.81 Bloor West Village 110 $0.54 The Annex 110 $0.65 Rexdale 90 $0.42

Canadian monthly keyword search volume and price forecasts for Q2, 2021; major search engines PROSPECT WHERE THEY ARE SEARCHING FROM

Expand campaign geo-fences to capture out-of-state lead prospects.

INTEREST BY SUBREGION

*For specified period, indexing Google keyword searches by State. Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location. 7

COST-PER-CLICK ANALYSIS WWW. REALTIMEREVENUE.AI

*Spike in volume corresponding to single term “condos for sale toronto" at CPC of $0.54

CPC Spread graph indicates the overall monthly volume of searchers (blue bars) at each Price range (Cost Per Click, CPC).

Keyword Count shows the number of related keywords available (purple line) at each Price range(Cost Per Click, CPC).

Used together, this Spread, Volume and Keyword Count helps Bidding Strategy, Keyword Research and monthly budget forecasts. 8 SEASONALITY – CONDOS FOR SALE IN TORONTO

1 YEAR TRENDLINE WWW. REALTIMEREVENUE.AI

5 YEAR TRENDLINE

* Google Trends - Numbers represent search interest relative to the highest point on the chart for the given region and time, where 100 is peak popularity for the term, 50 means the term is half as popular and 0 not enough data for the term. 9

KEY METRICS: DELIVERY

Expected TRAFFIC DELIVERY ranges for low, medium and high performing campaigns.

Home type: CONDOMINIUM Region: TORONTO

FOR EVERY $10,000 IN AD SPEND WWW. REALTIMEREVENUE.AI

Considers most recent and lookahead forecasts for specified region, accounting for Google Search, Facebook, Instagram, Google Display and Remarketing channels. Metrics will vary dependent on price point, exact location, neighborhood and several other factors. 10

KEY METRICS: CONVERSION

Expected CONVERSION ranges for low, medium and high performing campaigns.

Home type: CONDOMINIUM Region: TORONTO

FOR EVERY $10,000 IN AD SPEND WWW. REALTIMEREVENUE.AI

Considers digital conversion rates on project websites.. Metrics will vary dependent on web performance, traffic optimization, price point, exact location, neighborhood and several other factors. 11

KEY METRICS: ROI

Expected ROI ranges for low, medium and high performing campaigns.

Home type: CONDOMINIUM Region: TORONTO

FOR EVERY $10,000 IN AD SPEND WWW. REALTIMEREVENUE.AI

Considers direct feedback from sales team and CRM input. Metrics will vary dependent on sales process, efficiency, data collection methodology, price point, exact location, neighborhood and several other factors. 12

BUDGET GUIDANCE RECOMMENDED TIERS

Recommended media spend ranges based on competition, home type and region. Final ad spend budget tiers will vary dependent on price point, neighborhood, buyer prospect pool and other factors.

Home type: CONDOMINIUM Region: TORONTO WWW. UNITS FOR SALE LOW MEDIUM HIGH

50 $17,500 $35,000 $52,500 REALTIMEREVENUE.AI

100 $35,000 $70,000 $105,000

150 $52,500 $105,000 $157,500

200 $70,000 $140,000 $210,000

250 $87,500 $175,000 $262,500

300 $105,000 $210,000 $315,000

350 $122,500 $245,000 $367,500

400 $140,000 $280,000 $420,000

450 $157,500 $315,000 $472,500

500 $175,000 $350,000 $525,000 13

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