Baruch Alumni Magazine

FALL 2018/WINTER 2019

BARUCHALUMNI MAGAZINE

Fabulous at

Baruch50 College, From 1968 to 2018 and Beyond BARUCH and International Affairs. Internationaland Affairs. endowand W. Austin the School of Public Marxe name million—to $30 single gift—of largest the includes percent, 60 by increased almost this and has The College’s distinction. this endowment overall claim can college that only the weand CUNY are of endowed, and our schools three named are All ahead. years on outlook agreat strong ground has and for the By numerous and these other is indicators, Baruch Mobility 3). page Index Social (see annual #1 the in consecutive position year on CollegeNET’s mobility,social fourth recently—a including—most consistently is and held amodel up for as student for its programs academic rankings regional and national in marks personally. high The Collegeearns toolsand needed professionally to both advance and body, skills providing intellectual the them with prospectsthe of our talented diverse student and Since 1968 been dedicated to elevating has Baruch University of York New City The system. independent in senior college afully as Magazine Alumni of commemorative issue Baruch This Message from the the from President Message celebrates our 50th anniversary anniversary 50th our celebrates “ needed to advance both professionally and personally. and professionally both advance to needed tools and skills intellectual the with them providing student body, diverse and of talented our prospects the elevating to dedicated been has 1968Since Baruch

holidays ahealthy, and prosperous 2019! spirit the In of you season, the Iwish happy future. the in cross again our paths having U.S.the abroad, and Ilook to and forward enjoyed of many you meeting at events around globe. the Ihave spans that network of alumni collaborative pride amazing, the in take I also Lex). 17 Field at 17 Building Avenue Lexington (aka renovation and 24th Streets; and of historic the Post Square Madison on 23rdbuilding Office be located lower the in will which level of the Student Aaronson E. Center, Mary G. and Allen on 25thPlaza development Street; of new the ofconstruction permanent the Clivner=Field majorseveral improvement projects under way: with advancing, also is The physical campus Scholarships. Language Critical Scholarships, U.S. and Department of State International Fellowships, Gilman A. Benjamin including U.S. Fulbright Boren awards, fellowships and forgrants international study, numerous competitive students win Baruch opportunities for year undergraduates. Each abroad of study-as range work-abroad and Israel,universities Italy, and China, in well as graduate-level, with partnerships degree-granting now which includesprogramming, innovative We our global expanded have strategically President, College Baruch B. WALLERSTEIN MITCHEL Sincerely,

”

President’s photo by Karsten Moran IN THIS ISSUE FALL 2018/WINTER 2019

6 COVER STORY Baruch Alumni Magazine Fabulous at 50: Baruch Celebrates Cheryl de Jong–Lambert Five Decades of Providing Access to Director of Communications the American Dream EDITOR IN CHIEF: Diane Harrigan The story of Baruch College’s independence from CCNY SENIOR EDITOR: Gregory M. Leporati

is nothing short of extraordinary. As we celebrate the 50th GRAPHIC DESIGN: Vanguard anniversary of this milestone, we invite you to take a stroll OFFICE OF ALUMNI RELATIONS down memory lane and see how Baruch and New York City have changed over the past five decades— AND VOLUNTEER ENGAGEMENT and what our alumni hope to see from the College over the 50 years. next Janet B. Rossbach, Director of Alumni Relations and Volunteer Engagement 3 CAMPUS HIGHLIGHT David Shanton, Vice President of College Advancement Rankings & Awards Recognition continues to pour in for Baruch College. Four professors in the Weissman School of Arts Baruch Alumni Magazine and Sciences earn Guggenheim and Fulbright Awards for 2018–19, and the College—with two © 2018 by Baruch College #1 rankings for social mobility, from CollegeNET for the fourth consecutive year and The Chronicle The City University of New York of Higher Education—continues to lead the national dialog on higher education and social mobility. Please address all editorial correspondence to: 12 ALUMNI SPOTLIGHT Baruch Alumni Magazine Office of Communications, Marketing High Fashion Meets Higher Education: & Public Affairs Nana Yoshida (’09, MA ’17) One Bernard Baruch Way, Box A-1503 New York, NY 10010-5585 Accomplishments happened fast for Tokyo native Nana Yoshida, email: [email protected] who came to NYC to pursue her dream of becoming a fashion designer/entrepreneur. Not only did she establish her own clothing Please send all inquiries about label, she also earned a Zicklin BBA and a Weissman MA in Arts the Baruch College Fund, as well as address changes, to: Administration. “Each degree came at the right moment,” she says. The Baruch College Fund Office of College Advancement One Bernard Baruch Way, Box A-1603 ALSO INSIDE New York, NY 10010-5585 phone: 646-660-6060 5 NEWS & NOTES 10 CLASS NOTES email: [email protected]

Deep-sea adventures of Motorcyclist, pilot-in-training, For information about alumni programs the virtual kind enchanted and advertising pioneer Castor A. and activities, please contact: guests at this year’s 17 Lex Fernández (’66, MBA ’68) Baruch College Office of Alumni Relations Society Reception, held revolutionized Hispanic and Volunteer Engagement at “National Geographic marketing with his innovative One Bernard Baruch Way, Box A-1603 New York, NY 10010-5585 Encounter: Ocean Odyssey” “sub-segmentation” approach. phone: 646-660-6097 in Times Square. email: [email protected] online: alumni.baruch.cuny.edu

ON THE COVER: Even with the phenomenal growth of Baruch’s campus, some locations remain perennial favorites for student photos. Among those is the spiral staircase in the lobby of 137 East 22nd Street, known today as Steven L. Newman Hall. Our before-and-after cover fuses two images: Marxe Executive MPA students from the Class of 2014 and members of the American Society for Personnel Administration Baruch Alumni Magazine online in 1967. Shown: Class of 2014 EMPA alumni (from top left): Meishay Gattis, Gregory DeStefano, baruch.cuny.edu/bam Annmarie S. Clarke, Mery J. Hackman; 1967 society members (first row) Michael Stern (’67), Brenda Davis; (second row) Neal Savino, William Weigand (’69), Arthur Goldberg (’67); and (third row) Joseph Farbowitz (MBA ’70), Michael Murphy (’67), Jerry Drutman (’68), Joe Colucci (’67). Present-day photo by Elena Olivo; archival photo from The Lexicon. FALL 2018/WINTER 2019 1 NEWS&NOTES

Mr. Big Shot: History Made Neighborhood Beat with 2,000 Points ROZ BERNSTEIN REPORTING DAY Last February Chimaechi Ekekeugbor (’18) EXPLORES CHINATOWN finished his basketball playing days at Baruch Residents’ access to affordable housing, College with 2,000 career points. adequate healthcare, and ESL services He is the first Bearcat and one of only were among the topics raised by Baruch two players in CUNY Athletic Conference student journalists during a multisession, (CUNYAC) men’s basketball history to score daylong learning tour of New York City’s 2,000 points or more. Nicknamed Chima, Chinatown. The neighborhood was the he reached the milestone in his final game focus of the Second Annual Roz Bernstein by scoring 37 points, his largest haul in Reporting Day, organized by Gisele Regatao his four years and 114 games as a Bearcat. and Emily Johnson, faculty members in During his senior season, the 6' 5" marketing the Department of Journalism and the Writing Professions. Seventy students major averaged 18.6 points, 10.1 rebounds, and from four classes participated. 3.0 assists per game and was voted the 2017–18 At the Chinese-American Planning CUNYAC Most Valuable Player. Council, for example, students heard Chima, who completes his bachelor’s degree this from Allegra Cole, the former Chinatown term, is considering his postcollegiate options, which reporter for DNAinfo, who gave them tips include playing professional basketball in Europe as well on neighborhood beat reporting. Students as pursuing a career in marketing with the goal of one day also visited the Museum of Chinese in working for an NBA team. This summer he worked in America and took part in an architecture the New York Knicks’ Kids Summer Camp, serving as a walking tour. coach and instructor. Excursion namesake Roslyn Bernstein, Off the court, Chima was a popular student-athlete who PhD, professor emerita of journalism, finished his playing days as a Second Team Basketball All-American, joined the group. “There is no better way one of the highest national honors bestowed on a student-athlete. to teach journalism than to explore the “Chima has carved out quite a legacy here at Baruch,” says local,” says Dr. Bernstein. “Journalists Head Coach John Alesi (’03). “He has established himself as need to dig into a neighborhood and find one of the top players in our program’s history by having out what makes it tick—unravel its past, an incredible work ethic and approach to life. He is the dissect its present, to illuminate its future. epitome of what it means to be a Baruch Bearcat.” I can’t wait to read the students’ stories and listen to their podcasts.” —JOHN NEVES Says co-organizer Ms. Regatao, “Of course the most passionate and engaged person on the tour was Roz herself. She ALUMNI ATHLETES: continues to inspire all of us.” Bernstein Save the date for this academic retired from Baruch in 2016 after more year’s Athletics Alumni Day on than 40 years of distinguished teaching, Saturday, Jan. 12. service, and mentoring.

Men’s basketball will take on Lehman College in Baruch’s Athletic & Recreation Complex (aka the ARC). Also scheduled is a Tribute to Ray Rankis, beloved longtime coach of the men’s basketball team and former athletic director, who died in June. Visit alumni.baruch.cuny.edu for more information.

Former forward Chimaechi Ekekeugbor (’18) became the first Baruch The day’s eponymous professor (right) joined men’s basketball player and only the second in CUNYAC history to score journalism students and professors in Chinatown.

2,000 or more career points. Regatao Gisele by photo Day (’13); Reporting Denis Gostev photo by Basketball

2 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam NEWS&NOTES

Guggenheims and Fulbrights: Prestigious Awards for Professors our Weissman School faculty members Expedition Film, which examines expedition have been recognized with prestigious filmmaking in the early 20th century. F fellowships and awards for 2018–19. Dr. Desch-Obi received a Fulbright U.S. Esther Allen, PhD, in the Department of Modern Scholar Grant to support his research on Languages and Comparative Literature, and the history of endangered Afro-Colombian Alison Griffiths, PhD, of Communication Studies, martial arts known collectively as grima. were awarded Guggenheim Fellowships. Beginning January 2019, he will spend Thomas Desch-Obi, PhD, in History, and seven months in Colombia, conducting Barbara Katz-Rothman, PhD, in Sociology archival and ethnographic research, and and Anthropology, received Fulbright awards. will continue work on the monograph Dr. Allen, named a Guggenheim Fellow for Hombres Históricos: Grima and the translation, will complete the translation of two Afro-Colombian Struggle. novels by the Argentinian writer Antonio Di Dr. Katz-Rothman received a Fulbright- Benedetto (1922–86): The Silentiary and Saastamoinen Foundation Distinguished The Suicides. She has already translated Di Chair in Health Sciences Award, which Benedetto’s Zama, today considered a classic. provides an American scholar with the Dr. Griffiths, named a Guggenheim Fellow Film and media studies scholar Alison Griffiths, PhD, opportunity to conduct research at the for film, video, and new media studies, is professor in the Weissman School’s Department of University of Eastern Finland. She is studying Communication Studies, is among a select group— using her fellowship to write a book titled 173 scholars, artists, and scientists chosen from almost the history of the inherited metabolic Nomadic Cinema: A Cultural Geography of the 3,000 applicants for a 2018 Guggenheim Fellowship. disorders known as “the heritage diseases.”

Top That: Baruch in the Spotlight for Social Mobility Success he dog days of summer were far from lethargic at Baruch, as the College received news of its #1 ranking for social mobility among four-year public institutions, courtesy of The Chronicle of Higher Education’s 2018 Almanac of Higher Education. The almanac is T a yearly roundup of major stories and research in the world of higher education. The Chronicle’s ranking was drawn from the widely reported 2017 study “Mobility Report Cards: The Role of Colleges in Intergenerational Mobility,” in which a team of economists tracked students from nearly every U.S. college, including nongraduates, and measured their subsequent earnings against millions of anonymous tax filings and financial aid records. “We are pleased to be recognized by The Chronicle for our social mobility leadership and academic success,” says Baruch College President Mitchel B. Wallerstein, PhD. “Baruch’s extremely low tuition, high-quality academic programs, and extensive support services have helped generations of students, and their families, move permanently to a higher economic status.” Baruch’s success propelling high-achieving, low-income students up the socioeconomic ladder has been garnering national attention for years. CollegeNET named Baruch a 2018 Social Mobility Innovator and ranked the College #1 on its annual Social Mobility Index for four years running. The College is also prominently featured in bestselling author Steven Brill’s latest book, Tailspin: The People and Forces Behind America’s Fifty-Year Fall—and Those Fighting to Reverse It (Knopf, 2018). So far this year, the College has also received top placements and praise from such prominent organizations as U.S. News & World Report, Forbes, Kiplinger’s Personal Finance, and the Princeton Review. Of the myriad accolades, President Wallerstein proudly says, “The American Dream is alive and well at Baruch.” Basketball photo by Denis Gostev (’13); Reporting Day photo by Gisele Regatao Regatao Gisele by photo Day (’13); Reporting Denis Gostev photo by Basketball Romero by Manny Griffiths photo

baruch.cuny.edu/bam FALL 2018/WINTER 2019 3 NEWS&NOTES

Eye-Opening: Baruch’s New Virtual Reality Lab hat if biology students could perform dissections in three-dimensional space or history students could be instantly transported to the Anne Frank House in WAmsterdam? At the Hedwig Schindler Virtual Reality Lab, now they can. Located on the sixth floor of the Newman Vertical Campus, the Weissman School of Arts and Sciences’ facility opened in Spring 2018 with a gift from Mrs. Hedwig Feit (née Schindler). The first of its kind at Baruch, the Schindler Virtual Reality Lab is in keeping with the Weissman School’s mission to deliver forward-looking student experiences and with the College’s greater commitment to technology and curricular development. The lab, which accommodates 20 students and offers a variety of technologies, puts the emphasis on immersive, undergraduate-centered learning and teaching. Equipment includes virtual reality (VR) headset goggles, 3D VR eyewear, and hand-held sensors and interactive controllers. Says Weissman Dean Aldemaro Romero Jr., PhD, the driving force behind the lab, “No generation of students is as highly visual, digitally savvy, and excited about hands-on learning as the current generation.” For faculty the VR lab serves as a research and testing grounds, a place to explore the educational potential of existing VR experiences and to customize content. To date, professors from the natural sciences, social sciences, and arts have submitted proposals that integrate the lab into their courses in ways that promise to revolutionize what and how they teach. “With this technology, we can dramatically change Baruch’s liberal arts and science curricula,” says Dean Romero. Designed to increase student engagement and David P. Christy, PhD, provost and senior vice president for academic affairs, agrees, learning, the Hedwig Schindler Virtual Reality Lab “We are going to see tremendous growth and development in this technology, with has created a stir. Says Weissman School Associate Dean Gary Hentzi, PhD, “The learning experience applications to student learning and teaching as yet unimagined.” in a virtual space absorbs students entirely.”

Steeped in History, Baruch Embraces the Future he excitement was palpable on Joined on the platform by a party of Bearcats that “progressive 17th-century Aug. 23 as the largest class of faculty and staff VIPs, all in academic Dutch principles—tolerance, free trade, Tfirst-year students in more than regalia, Baruch College President Mitchel and social mobility—are part of America’s a decade crowded into Mason Hall in B. Wallerstein, PhD, greeted the 1,650 and especially New York City’s DNA. . . . the Lawrence and Eris Field Building at newcomers and premiered Baruch College: It’s why you’re here and why Baruch’s here.” 17 Lexington Avenue for New Student Celebrating 50 Years of Access to Excellence Shortly after the student-centered events, Convocation, the annual ceremony that and the American Dream, the first in a series on Sept. 13, the Office of the Provost officially welcomes students to the Baruch of anniversary-themed videos. It features organized Baruch’s Inaugural Faculty community. In addition to launching the alumni from the sixties recounting Baruch’s Convocation. A celebration of faculty 2018–19 academic year, the gathering also perilous struggle to survive and become an excellence and dedication, the tradition- kicked off the College’s yearlong 50th independent senior college in the CUNY in-the-making offered an opportunity to anniversary celebration. system. It was a hit! recognize achievements and service and Russell Shorto, author of this year’s welcome new members. More than 60 pre-assigned First-Year Text, Island at new, full-time faculty members will join the Center of the World: The Epic Story of Baruch in 2018–19. Dutch Manhattan and the Forgotten Colony These events all celebrated a common That Shaped America, served as the event’s theme: Baruch’s enduring legacy as an keynote speaker. He told the newly minted agent of social and economic mobility.

Baruch is celebrating its 50th anniversary through Commencement 2019 Join us! in late spring. Check your mailboxes—digital and snail—for invitations to special events. Schindler Lab photo by Nadia Gomez Schindler Lab photo by

4 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam NEWS&NOTES Globetrotting: Baruch Programs & Ambassadors “ here’s isn’t a single aspect of the Baruch experience that isn’t influenced by globalism,” says H. Fenwick Huss, PhD, Willem Kooyker Dean of the Zicklin T School of Business. Baruch’s students, faculty, and staff continue to both contribute to and benefit from the College’s expansion of its global footprint and perspectives. Here are some highlights. At the programmatic level, Baruch has established a comprehensive global business education program, offering more than a half dozen new, dual master’s degree programs in partnership with universities in China, Italy, and Israel, with additional relationships under development in Vietnam, India, South Korea, and Argentina. Two of these programs recently celebrated milestones. The inaugural cohort of the dual-degree graduate-level program offered jointly by Baruch College and Israel’s College of Management graduated in June. This fall Baruch welcomed the first 3+1 undergraduate cohort of Zicklin’s partnership program with the Southwestern University of Finance and Economics in Chengdu, China, in which students begin their studies in China and complete their degree in the U.S. at Baruch, earning bachelor’s degrees from both institutions when they graduate. Baruch’s best and brightest students continue to be global ambassadors for the College. Through the counseling and support of the College’s Office of National and Prestigious Fellowship Advising, Baruch students have been awarded the privilege of life-changing Ocean Odyssey for THE MARXE SCHOOL SENDS FIRST MASTER OF study abroad experiences. INTERNATIONAL AFFAIRS (MIA) STUDENT TO PARIS: 17 Lex Society Event This fall four undergraduates Ken Silverman (MIA ’20)(middle, behind the white and red of flag) Two hundred 17 Lex Society members studied at the Sciences Po Summer School, France’s leading university traveled to Japan and Taiwan in the social sciences. In total the Marxe School sent 13 students to as Freeman-ASIA award and their guests experienced deep-sea China, Germany, the Netherlands, and Vietnam over the summer— adventures in the heart of Times Square some with help from a Marxe Study Abroad Award. scholars, and four students, recognized with Gilman on Wednesday, Oct. 10. This year’s Scholarships, studied in Japan, Denmark, France, and the U.K. Each year more than 300 annual 17 Lex Society Reception was students study abroad in more than three dozen countries. held at “National Geographic Encounter: Students can also experience global collaboration without leaving campus. One example Ocean Odyssey” and featured a talk by of this is the International Conference of Undergraduate Research, which uses video- David Gruber, PhD, Baruch Presidential conferencing technology to give undergraduate researchers the opportunity to present Professor of Biology and Environmental and discuss their research with students around the globe in real time. Offered this Science, who served as chief science September for the fifth consecutive year, the two-day academic conference connected officer for the immersive, virtual experience. 14 Baruch students with peers in the U.K. and Australia. Meanwhile, Baruch faculty Membership in the 17 Lex Society, and administrators continue to travel the globe, sharing their expertise and embodying one of the College’s giving societies, the College’s inclusive worldview. reached an all-time high of more than Among Baruch’s representatives on the world stage were President Mitchel B. Wallerstein, 1,000 members in 2017–18. Learn PhD, who delivered the keynote address at the Global Finance Forum in Shanghai in more at baruch.cuny.edu/17Lex. June, and Marxe Dean David Birdsell, PhD, who traveled to Toronto in August for Members enjoy special VIP events a presentation at the 2018 World Cities World Class University (WC2) symposium. with plenty of opportunities to “Baruch College provides students with the knowledge, competencies, and perspectives network with peers and to pursue their aspirations in today’s global environment,” says Dean Huss, whose campus leaders. words are evidenced in the College’s expanding alumni community, which now includes 15 international

Schindler Lab photo by Nadia Gomez Schindler Lab photo by Azizo Sirin Samman; globe artSamantha photo by Ocean Odyssey affinity groups in 13 countries.

baruch.cuny.edu/bam FALL 2018/WINTER 2019 5 Fabulous at 50: Our College & Our Times he year was 1967, and the Bernard M. Baruch School of Business and Public Administration—known then T informally as “City College Downtown”—was at a crossroads. The City College Board of Higher Education had voted to convert Baruch into an upper-division, two-year business school. “That would have destroyed the school,” recalls Max W. Berger (’68), who at the time served as the vice president of Baruch’s student government. “So with the support of the student body, alumni, and faculty, we decided to lead a fight to defeat this recommendation.”

Leading the Fight 50 Years Later Embodying the activist spirit of the 1960s, Berger now serves as president of the Baruch College Fund and students led a mock funeral procession has watched the College grow over the decades into a national up Fifth Avenue to the steps of the Board powerhouse, recognized as a leader in social mobility and firmly of Higher Education. “We had with us a established as one of the top public colleges in the country. hearse,” says Jack Aiello (’68), another “The surnames and countries of origin are student government member at the quite different than my days at Baruch,” time, “which, of course, marked he says, “but at bottom, the dreams and Baruch as potentially dying if opportunity Baruch provides to achieve it went in that other direction.” them remains the same.” In the hearse was a coffin draped Baruch President Mitchel B. Wallerstein, in the flag of Baruch, and PhD, agrees. “Since its inception, Baruch Mr. Berger delivered a mock College has provided access to the American eulogy: “Will the Board of Dream at a highly affordable price for tens Higher Education close the of thousands of students from New York and lid of this coffin and inter around the world.” Of the College’s evolution Baruch for eternity, so that over the decades he adds, “We have only only a memory of its glory is continued to grow stronger since becoming a left as a legacy? Your answer fully independent college in the CUNY system must be ‘no.’ While there is still in 1968, and today we enjoy an outstanding breath, life, and vigor in our college reputation and national visibility. Our alumni community, we will not let it die.” have gone on to achieve extraordinary pro- Against all odds, the protesting fessional success in their chosen fields and, students got their wish and then Sign of the Times: In 1967 by doing so, have opened additional doors for student activists staged some. The board reversed its a mock funeral procession up today’s students. Baruch College has become recommendation and established Fifth Avenue to advocate that a national model, and all alumni can and Baruch as an independent, four-year Baruch remain a four-year should take pride in their alma mater.” college (photo from the senior college in 1968. 1968 Lexicon). By GREGORY M. LEPORATI

6 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam them, what student their hope what were they over and days to like, from see 50 next Baruch the years. here profiles, shedlight six individuals are Theserepresenting on theeach Collegedecade. howimpacted Collected To its alumni. than look of 50 story the Baruch’syears, no past learn further Alumni Decade Each from Look Back—and Ahead THROUGH THE YEARS J Strassels, Greene&FreedCPA Former ManagingPartner,Zolondek, oe Why did you choose Baruch? choose you did Why see them step off the airplane. the off step them see to 1964, there Iwas in February on sing to Airport Kennedy at arrived in 1963, they when and globally scene the on came Beatles The era? the from landmark cultural favorite What’s your affiliations. international with firm seven-partner a50-person, to proprietorship sole a from it took and old only was I when years 27 firm CPA my own I started background, this With environment. in any succeed could you that meant classes in their succeeding and demanding, were professors accounting 1960sThe career? your impact Baruch did How in my year! junior championship the won team our me, and to important especially was basketball fraternity Intramural Phi. Tau Delta in my fraternity, active very I was activity? extracurricular Favorite world. tax and accounting the of pinnacle (’37, the at were ’41). Briloff MS educators These J. (’41), Dyckman A. Samuel Abraham and Saxe, Emanuel professors top with classes of are memories fondest My memory? Baruch fondest What’s your in Brooklyn. home our from ride asubway just was and program accounting public legendary a had School Baruch the Fortunately, limited. became resources financial family’s our died, my father when but Pennsylvania, of University the at study to planned I originally l Zo The Ed Sullivan Show Show Ed Sullivan The londek (’68) Mitchell LLP Partner, Jeffer,Mangels,Butler& Bur Why did you choose Baruch? choose you did Why I never considered another alternative. another considered I never accounting. studying planning on Iwas my did sister. so and Downtown”] College [“City Baruch to went father My rock music.rock great was there And, scares. bomb even were there school; the outside on Lexington demonstrations protest were War. There Vietnam the of end 1970 1974, to tail the Icaught so from Baruch at Iwas excitement. the bustle— and hustle the and Broadway had always but run-down was city The question. good areal That’s years? college 1970s your like during was NYC What Yes, Iworked activity? extracurricular have afavorite you Did jokes. telling Ermilio] “Tony” [Anthony operator an elevator with elevator the riding Iremember time. on one next the to it make to classes between stairs the climbing I remember memory? Baruch fondest What’s your career. professional my entire for and in law school excel to me allowed that background abusiness me gave Baruch career? and life your impact Baruch did How t on STAR WARS EpisodeIV: ANEWHOPE(1977) AT THEMOVIES A.Mitchell(’74) Top-Grossing Filmofthe1970s: when I wasn’t in class. Iwasn’t when baruch.cuny.edu/bam

FALL 2018/WINTER2019 from students in 1976. in students from degree Transportation” of Doctor “Honorary an receives operator, elevator longtime Ermilio, “Tony” Anthony

Fabulous at 50

What are your hopes for Baruch’s next 50 years? Po Y. Sit (’85) I hope that Baruch will continue to serve the community in Partner, Davis Polk & Wardwell LLP New York and provide great and affordable education—and enormous opportunities—to young people, many of whom are first-generation college students (like myself) who are Why did you choose Baruch? motivated to succeed. I arrived in New York from Hong Kong in January 1981 and attended Bayside High School. After receiving and reviewing my transcript from Hong Kong, my guidance counselor informed me that I had enough credits to Joan Lavin (’99) graduate that June. I was so distressed about the Managing Director and Chief Talent situation, since I had not applied to any college, Officer, Kohlberg Kravis Roberts & Co. but my accounting teacher recommended I apply to Baruch. I was so glad to have the opportunity to attend, since I was interested in accounting. Why did you choose Baruch? As an Irish immigrant, I wanted to both further my education 1980s How did Baruch impact your life and career? and pursue my career simultaneously. In addition, I was deeply Baruch had a major impact on both my personal interested in human dynamics within a business setting and life and career. First and foremost, I met my wife how they impact performance and productivity. To that end, during college (we took the same political science Baruch offered excellent courses on both business and class). I also made a lot of lifelong friends at the organizational psychology. So it was a perfect fit. College. The academics, extracurriculars, and work experience during my time in college not only taught What was NYC like during your student days? I remember a number of things: The Blizzard of 1996 was me social and professional skills but also the real deal. Women wearing pantsuits became a trend in helped me immerse myself in this new the workplace. Phantom of the Opera was the top-grossing country and build up my self-confidence. 1990s Broadway show. You did not go to the meatpacking district to What’s your fondest Baruch memory? dine out. And I had the pleasure of watching Ireland defeat Dating my wife. We would go to cheap Italy at the 1994 World Cup at Giants Stadium. restaurants for lunches, study together, 2000s and just walk around the city. What are your favorite and least favorite trends from that era? Favorite extracurricular I enjoyed the fashion trend of black leggings with an oversized activity? sweater and low-heel shoes—very comfortable. A downside Joining Student Government. during that time was that there were no iPhones to stay Serving as USG president connected, although it was nice not to be online 24/7. was one of the most rewarding experiences I had at Baruch. What are your hopes for Baruch’s next 50 years? That it continues to attract ambitious and driven students, What’s your least-favorite equipping them with an education and confidence that will aspect of that era? serve them well in life and career. Internet modems—they were so slow that we simply could not work remotely. Grammy Record of the Year Through the Decades 1988: “Don’t Worry Be Happy” (Bobby McFerrin) 1998: “My Heart Will Go On” (Celine Dion) 2008: “Please Read the Letter” (Robert Plant, Alison Krauss) Baruch fencing captain Peter Lewison (’84)

2018: “24K Magic” (Bruno Mars) 2010s competes in the Olympics hosted in Los Angeles (1984) and Seoul, South Korea (1988).

8 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam Fabulous at 50

All of our alumni have incredible Salome Makharadze (’05) stories from the past 50 years. Vice President, Goldman Sachs What’s yours? Reach out to & Co., LLC What’s Your [email protected] and share your story and recollections Fondest 50 of how New York City, and your Why did you choose Baruch? Moment? alma mater, have changed over I had recently moved to NYC from the Republic of the past five decades. We would Georgia, so I was looking for a school that would be also like to hear how your alma both academically rigorous and cost effective. Baruch mater changed you. delivered on both. How did Baruch impact your life and career? Baruch taught me leadership skills at an early age, How did Baruch impact and the faculty and staff gave me incredible support your life and career? and empowered me to pursue my dreams. My classmates and What’s your fondest Baruch memory? friends came from Spending a semester abroad in Salamanca, varied backgrounds and experiences, Spain, and getting to know my Baruch family: which helped widen my worldview through Dr. Susan Locke, Dean Ron Aaron, David Wilson, and extracurricular activities and classroom many others. discussions. In addition, Baruch ensured I stepped into my professional life Favorite extracurricular activity? relatively seamlessly. Through the I founded Baruch’s Model UN team my sophomore Starr Career Development Center, year, and it was a highlight of my college experience. I was able to obtain a great first job What are your hopes for Baruch’s next 50 years? immediately following graduation. Over the next 50 years, I hope that Baruch continues to Favorite extracurricular be a place where bright, curious individuals can thrive activity? and that no deserving student is denied a place in the Among my fondest memories are the 2000s community because of means or background. years I spent with The Ticker, eventually as editor-in-chief, working hard to produce a publication we were all proud of on a weekly basis. The Ticker was the perfect vehicle to connect with far corners of student life and school governance and be Elisabeth G. Greenberg (’14) able to keep a pulse on the College’s movement as a whole. Senior Editor and Production Coordinator, New York City Council What are your hopes for Baruch’s next 50 years? I hope that Baruch continues to educate students who are Why did you choose Baruch? invested in not just their own success but the success and I selected Baruch as my top-choice campus through the well-being of those around them. I’m very proud to have Macaulay Honors College. I wanted to be surrounded by graduated from Baruch students with diverse backgrounds and interests, and and am sure I’ll I was not disappointed. have new reasons to underline this What’s your fondest Baruch memory? for years to come. My study abroad experiences. Through that program, I was able to meet students I otherwise would not have

and see totally new parts of the world. I’ll never forget This rendering shows the Clivner=Field hiking Yellow Mountain or seeing the Great Wall Plaza of the future. In 2012 NYC approved of China with friends I have kept to this day. Baruch’s plan to close 25th Street between Lexington and

2010s Third Avenues to develop a pedestrian plaza. The plaza, under development in 2018, centralizes key academic facilities and provides outdoor space for students and the community.

baruch.cuny.edu/bam FALL 2018/WINTER 2019 9 WE WELCOME YOUR SUBMISSIONS! Contact: Office of Alumni Relations, Baruch College/CUNY, CLASSNOTES One Bernard Baruch Way, Box A-1603, New York, NY 10010-5585. Or email [email protected].

A lawyer for more than 60 years, In August Lawrence Balter A Vietnam War veteran, 50s Milton Bordwin (’52) recently 60s (’60) (left) awarded senior 70s Angelantonio Freda (’73) published SOLVED! How a Business Lawyer Emily DeLaCruz (’19) recently published a novel, A Police Action Solves Clients’ Problems Strategically—With with the Dr. Lawrence (Dorrance, 2018), based loosely on his Creativity and Imagination (Legal Risks Balter Excellence in experiences. The coming-of-age story Limited, 2017). Bordwin previously served Psychology Scholarship, focuses on two lost and confused young as legal editor of Management Review for psychology majors adults, one of whom heads to war in magazine. In September Matt Wolfson who have demonstrated Vietnam. The Open World Leadership (’58) called the Office of Alumni Relations academic excellence. Alec Felder (MBA Center, an organization that supports and Volunteer Engagement to send greetings ’69) is the owner of Sweet Girl Cookies, congressional outreach to Eurasia, honored from California, where he has lived since a family business based in Charlotte, Sonya M. Armstrong (’76) in July. Armstrong graduating from Baruch. Wolfson added NC. The company describes him as its is a mathematics professor at West Virginia a JD to his CPA and practices law in the “master baker and chief schmoozer.” State University and a former Fulbright Golden State. Award recipient. Luis C. Taylor (’77)

How Castor A. Fernández Revolutionized Marketing Castor Fernández (’66, MBA ’68) was 18 years old when—with the encouragement of his parents—he left Cuba to seek a better life in the U.S. The journey took him from Miami to New York City, where a family claimed him as a refugee through the humanitarian organization International Rescue Committee. It was a challenging time. Mr. Fernández spoke little English; to make ends meet, he took a job in the pet department of Macy’s. Having earned a scholarship to City College “Downtown” (now Baruch), he attended Evening Session classes for seven years while working a variety of marketing jobs at the Foreign Advertising and Services Bureau by day. Eventually, armed with both a BBA and an MBA from Baruch, Fernández decided to step out on his own and establish an advertising agency, Castor Spanish International. “It was not an easy decision,” he says. “It was very scary, since I did not have the same contacts or funds as my competitors.” What Fernández did have, however, was a revolutionary “sub-segmentation” approach to the Latino market, a strategy now followed by all major advertisers. “The differences among Hispanics are many, but every advertiser at the time was addressing the groups as if they were one monolithic unit,” he explains. “I knew I could stand out from the crowd. Because while Hispanics all speak Spanish and understand each other, our heritage and cultures are vastly different.” Segmentation was not an easy sell, Fernández says, because it required an intrinsic knowledge of various cultures. But it proved incredibly effective. Castor Spanish International would become the leading Hispanic agency and the single-largest recipient of creative awards in the U.S. Hispanic ad sector. Though he retired in 2002 after 40-plus years in the industry, Fernández hasn’t slowed down. In addition to enjoying time with his family—his wife of more than 40 years, Tanya; their two children; and three grandchildren—he also travels, rides motorcycles, and is working toward his pilot’s license. “Hispanic advertising has been very good to me,” he says. “I look back and am very thankful to God, the United States, and Baruch College!” —GREGORY M. LEPORATI

Hog Wild: Outside of his work, motorcycles are one of Castor Fernández’s passions. He has been riding them for more than 40 years. Fernández Jerry photo by Leporati Speier; Gregory Balter photo by M.

10 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam CLASSNOTES

celebrated his 25th year as a Catholic deacon at the Church of St. Catherine of Siena in the Diocese of Brooklyn. Called to Serve: State Assemblyman

In June, Wagner College J. Gary Pretlow (’78) 80s featured a solo exhibition by ew York State Assemblyman J. Gary Pretlow knows that every vote counts. photographer and sculptor Len Rachlin “I won my very first primary for State Assembly by 37 votes,” he says, smiling (MBA ’81) entitled 1968: Street Photography Nas he recalls his victory in 1992. Mr. Pretlow has served the 89th District of from That Era. Ernest Aning (’84) retired the assembly ever since, representing Mount Vernon and Yonkers in a career spanning more than 26 years and countless pieces of legislation—though it’s a after serving for 10 years as assistant vice career he never planned on pursuing. president at Citibank, having previously worked for more than 20 years collectively As a young man, Pretlow dreamed of becoming a commercial pilot for Pan at American Express, Wachovia Bank, Am and even began his college career studying engineering. Imperfect eyesight, however, derailed those ambitions, leading him to Baruch College, where he earned and Wells Fargo. “With two great sons a BBA in accountancy. He worked as assistant accounting department manager at and a granddaughter, retirement could Bloomingdale’s and assistant controller for The Limited, a national retail company, not be any better,” says the alumnus. The and later established Moncur-Pretlow & Company, his own financial planning and American Hospital Association named management-consulting firm. Susan (Fox) Menkes Pretlow’s business career was going smoothly, but public service beckoned when (MBA ’88) (right) to its some of his neighbors in Mount Vernon encouraged him to run to fill a vacant city board of trustees. She is council seat. “Everybody didn’t like someone, but nobody didn’t like me,” he laughs, president and CEO of noting he didn’t expect his involvement in politics to “snowball like it did.” White Plains Hospital, After two 4-year terms, those same neighbors encouraged Pretlow to run for the where she has worked New York State Assembly—an election he won, propelling him into a full-time since 2010. Crescenzo Capece Ramirez (’88), career in politics. along with Benny Harrison, co-authored His signature accomplishments include Cynthia’s Law, which raised awareness the song “Que Asi Sea,” an ode to the about shaken-baby syndrome and established reckless assault of a child as a spirit, strength, and pride of the people class D felony, and sponsorship of a law that legalized and implemented consumer of Puerto Rico. protections for fantasy sports, a bill that would go on to become the national model. “Politics wasn’t on my mind when I was younger, but Yoshimi Muto (MS ’91), a I’ve always had a desire to work with people and help 90s human resource officer at others, to do what I could for the greater good,” the World Bank, joined the Marxe Pretlow explains. “And it’s very rewarding—especially School Dean’s Advisory Board at with Cynthia’s Law, for example—because I know Baruch College. Bank Leumi appointed I’ve affected lives in a very positive way.” Mark S. Fagnani (’93) as head of its new —GREGORY M. LEPORATI asset-based lending business in its New York headquarters. He previously held senior roles at First Union Business Credit, Wachovia Capital Finance, and Wells Fargo Foothill. A divorce, matrimonial, and family lawyer, Angela Barker, Esq. (’97) (above) returned to Baruch as keynote speaker at the annual SEEK Scholarship

Fernández Jerry photo by Leporati Speier; Gregory Balter photo by M. continued on next page

baruch.cuny.edu/bam FALL 2018/WINTER 2019 11 CLASSNOTES

and Award Ceremony. She is a SEEK Program alumna. Ketchum, a global High Fashion Meets Higher Education communications consultancy firm, Double Alumna Combines Costume Design with Business Acumen named Tony Allen, PhD (MPA ’98) to its newly created diversity, equity, and or Nana N. Yoshida (’09, MA ’17), education never goes out of style. The talented inclusion advisory board. He is the Tokyo native and accomplished fashion designer recently graduated from the executive vice president and provost of Weissman School of Arts and Sciences’ MA in Arts Administration program. It’s F Delaware State University. Simmons her second degree from Baruch. College in Boston, “What I loved about the MA program is that it puts art, and artists, before profit,” MA, named Debra J. Ms. Yoshida explains. “I realize now more than ever that each piece of clothing I make Perez (MPA ’98) (left) with my hands is a work of art.” its first-ever senior Since childhood, Yoshida has loved making her own clothes, a process she likens to vice president for cooking one’s own dinner. “I didn’t want to compromise on any of the ‘ingredients,’ so to organizational culture, speak, like the color of the thread, types of buttons, or fit,” she recalls. inclusion, and equity. She has previously She came to New York after high school to immerse herself in the city’s culture and held positions at the Gordon and Betty quickly found her professional niche, establishing her own clothing label, Yn Couture, Moore Foundation, the Annie E. Casey and providing costume design for such artists as Lauryn Hill, Mariah Carey, and Rihanna. Foundation, and the Robert Wood All the while, she took evening classes to earn a BBA at the Zicklin School of Business. Johnson Foundation. Lighting the Fires of Freedom: African American “By working throughout my college career, I had more real-life experience to share

in class,” she says. “And at Zicklin, I learned how to turn enthusiasm into profit, Women in the Civil Rights Movement gaining valuable lessons to make my ready-made clothing line more effective (The New Press, 2018)—the latest book and efficient in the early 2000s.” by communications strategist and This summer Yoshida received a Lenore G. Tawney Foundation ArtTable Diversity Emmy award– Fellowship at the Museum of the City of New York, where she provided curatorial work and researched costume designers from the early 20th century. At the same time, she continued work on her personal project: a photography book showcasing the clothing she has made over the past 20 years. “It uses fashion to highlight the trends, fads, and social changes that have taken place in New York, especially Brooklyn, since 1997.” Yoshida continues to draw on her two Baruch experiences. “By studying at both Zicklin and Weissman, I learned business from two different perspectives,” she explains. “Each degree came at the right moment in my career.” —GREGORY M. LEPORATI

12 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam CLASSNOTES winning activist Janet Dewart Bell (EMPA his wife, Lisa, are the owners of Chelsea’s district attorney in Brooklyn. Maryland ’99) (below)—was featured as part of Sweet Doe Dairy, a farmstead and creamery Legal Services Corporation hired Athana NYC’s “Subway Reads” initiative. Dewart in central Vermont that produces premium Kontinos (MPA ’08) as program coordinator. Bell also recently goat-milk gelato using milk from a registered The Network Journal and Morgan Stanley accepted a position herd of Nigerian Dwarf dairy goats. Delica honored Carla Hunter Ramsey (MPA ’08) on the Marxe School Reduque (MSEd ’05) is currently manager (left) as one of the Dean’s Advisory Board of employee and labor relations at Seton “25 Influential Black at Baruch. Spectrum Hall University. She previously served as Women in Business.” News NY1 reporter acting director of labor relations at the Ramsey is the senior Ruschell Boone (’99) won the Celebrity Fashion Institute of Technology. Ievgeniia global director for supply Quick Fire Challenge cook-off at the Grace P. Vatrenko (’07) is a co-founder of Oath chain and corporate Jamaican Jerk Festival in New York. Her Protocol, a blockchain dispute resolution social responsibility at New York utilities winning dish was jerk salmon with mixed and governance protocol. She is a high-stakes giant National Grid. After three semesters vegetables. Liberty Lending, a financial commercial litigator and former assistant as an adjunct in Baruch’s Department of services company focused on the online continued on next page lending industry, appointed Lazar Borukhov (’99) as its controller. He previously served in positions at Citigroup, Morgan Stanley, Smile! You’re on Starr’s Success Board and Credit Suisse. eCommerce platform elping students help one another is the mission of the “Baruch Success GearLaunch hired Tripti Thakur (’99) as CFO. Stories” blog. Here students can turn to each other for words of inspiration Thakur has previously served at Fortune10, Hand student-tested and approved advice. Managed by the College’s Starr Wall Street, and other Internet companies. Career Development Center, the project began in Spring 2018 and already has more than 100 student contributors. The simple-yet-powerful social media-ready Investment photos and quotations celebrate early career milestones. 00s bank JEGI Says Ellen Stein, PhD, Starr Center director, “We are promoted Adam M. always trying to find ways to help students succeed, Gross(MBA ’01) (right) and when they do we cannot be more thrilled. We all to managing director. know perfecting a résumé and cover letter and obtaining Gross has been with JEGI for 18 years. an internship or job are time consuming and tough. Paxton Financial Services, a financial These students are role models for the Baruch community.” advisor focused on wealth retention, Dr. Stein adds that the responses from employers appointed Linda M. Bumbalo (’02) vice and alumni have been very enthusiastic. president. Hasani “Attending every corporate event Gittens (’02) (left) is possible is crucial to —KAIYELL landing PETTIE your (’21) senior news editor at dream internship.” NBC News. He has worked for NBC in a variety of roles since 2008. A former senior director at Eastern Consolidated, Rubin Isakharov (’03) launched a new investment property sales firm, Goldenwood Property Advisors. Acclaimed hairstylist La Wanda M. Pierre (’03) ran the makeup department for the 2018 Spike Lee movie BlacKkKlansman. She also works on hairstyles for the Netflix series She’s Gotta Have It. Continuum Health, a physician-support company, Find “Baruch Success Stories” and more appointed Junior Luis Rivera (’03, MBA at blogs.baruch.cuny.edu/scdc. ’06) as CFO. Michael Davis (’04) and

baruch.cuny.edu/bam FALL 2018/WINTER 2019 13 CLASSNOTES

Communication Studies, Heather Schultz leaders of color at various stages in their David A. Brezler (MPA ’11) (’08, MPA ’14) (below) accepted a full- careers.” In August CUTV featured an 10s celebrated his fourth anniversary time position in the interview with Gina F. Ciorciari (’09) (below) as a project/program manager at the department as a about mentorship and millennials in the NYC Housing Authority Hurricane substitute lecturer for insurance industry. Sandy Recovery Program. Seth Friedman the 2018–19 academic She is a sales operations (EMPA ’11) became CEO of Passage Home, year. Sophie Ancival analyst at Aon, a leading Inc., a North Carolina–based organization (MBA ’09), an assistant global PR firm. At a that supports local communities through producer at the American Repertory Theater, pre-game ceremony case management dealing with affordable was selected to participate in Rising Leaders during its home opener, housing, workforce development, and of Color. Sponsored by the National Theatre the Kansas City Chiefs awarded Randy life-skills enrichment. Heather L. Layland Communications Group, this program is D. Lopez (MPA ’09) the NFL Hispanic (’11, MPA ’15) serves as senior customer part of its commitment to “changing the Heritage Leadership Award. Lopez is success manager at Give Lively, a tech face of the theatre field by nurturing and a program officer for the Wyandotte startup that creates free fundraising supporting an intergenerational network of Health Foundation in Kansas City, KS. software for nonprofits. Aurelia De La

Generation Z Latinos and multiculturals Marketing Heavyweight across the globe with great sports and MBA Alumna Enters the MMA Ring inspiring storytelling.” he’s received numerous professional It was at Baruch, while studying for her MBA, awards and accolades—from Fortune, that Hernandez discovered multicultural SThe Hollywood Reporter, and more— media. She already appreciated the but Jacqueline Hernandez (MBA ’98) keeps College’s inclusive environment when a the focus on others. marketing class co-taught by two guest “For each brand I have worked on,” recalls professors from NBCUniversal and leading Ms. Hernandez, who has served in leadership ad agency Young & Rubicam (Y&R) roles at NBCUniversal, Telemundo Media, strengthened her passion. “It was very and People en Español, “the one common important to me that the school I went to denominator that stands out is hiring the had a student body that was diverse and best and brightest people—and empowering global,” she recalls. “And Baruch is number them to excel at what they do best.” one in that regard.” Hernandez brings this team-first mentality to Born and raised in Manhattan, Hernandez her new role as president of Combate Americas, is a recognized influencer: Fortune named the world’s premier mixed martial arts (MMA) her to its “Most Powerful Latinas” list in 2017, sports and multimedia entertainment com- she received the PromaxBDA “BrandBuilder pany targeting Hispanics. In this position, she of the Year” award in 2013, and she was works to expand the company’s global reach, listed in Advertising Age’s “100 Most negotiate media rights, and increase the Influential Women in Advertising” in 2012. distribution of MMA programs. “I see it all as a validation of the teams I’ve Hernandez views the new venture as an put together,” she says, “and the market that opportunity to build a business that “has I love—the Hispanic market—which continues already proved to be a positive disruptor in to grow in economic importance”—as well the sports and entertainment media space.” as a testament to “the blood, sweat, and Says Hernandez, “MMA uniquely serves the tears my parents put into raising me.” next generation of young, millennial, and —GREGORY M. LEPORATI

14 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam CLASSNOTES

Rosa Aceves (MPA ’12) is senior manager and CARE Services. He is working on at Public Works Partners, a planning city-wide projects related to fall prevention and consulting firm. She previously for the aging. AdColor, an organization worked at nonprofit MDRC for five years. that celebrates diversity in creative media, Cynthia (Palumbo) Cruger (MSEd ’12) named Aaron Francois (’17) as one of has become assistant dean for the College the advertising industry’s “Futures,” of Health Sciences at the University of recognizing him as an up-and-coming Rhode Island. Jillian professional less than three years into Springer (’14) (left) is his career. Francois works on the digital a graphic designer in investment team at media agency OMD the Baruch Computing USA. The University of Florida College of and Technology Center Journalism and Communications named (BCTC). She also Joanna Hernandez (EMPA ’17) its director has created her own company—Jillybird of inclusion and diversity. Community PACK OF BEARCAT CUBS Designs—where she specializes in branding Memorial Family Health Centers welcomed Eight-month-old Daniel and three- and visual communications. Mohanlall Hao Lam (MPA ’17) as a new primary year-old Gisele, the children of Zvika Teloki (MSEd ’14) was promoted to director care physician. He previously worked at Badalov (’12) and Ladyane Lima of student life at LIM College, where he Southern Westchester Urgent Care. Andrea Badalov (’12), enjoy a Baruch-themed Rodriguez picnic. Zvika is chief technology has worked for the past 11 years. Michael (MPA ’17) began working as officer at Vikar Technologies, and Gilvary (MBA ’15), the co-founder and talent acquisition manager at Planned Ladyane serves as a vice president at CEO of Idion and Cutaneous Information Companies, a Brooklyn-based real-estate J.P. Morgan. Technologies—companies focused on services organization. Neilia Stephens wearable technologies in healthcare— (’17) joined the Volker Alliance in July Please share news of your Bearcat spoke at the Zicklin School’s Graduate as director of communications. Prior to kids and grandkids with BAM! Career Management Center (GCMC) this, she served as a principal on the public Lunch & Learn “Entrepreneurship relations and marketing team at Conway, and Innovation—Why I Took the Leap” Inc. Baruch’s International Admissions Baruch since 2004 and currently serves on Sept. 20. After a decade at the Johnson Facebook page recently highlighted Nazifa as the College’s chief of staff, graduated Family Foundation, Andrew Lane (MSEd Humayun (’18) as a success story. Originally from the Marxe School of Public and ’15) (right) was appointed chief advancement from Bangladesh, Humayun was the International Affairs in May. Baruch’s officer of Figure Skating president of Baruch’s International Student Department of Fine and Performing in Harlem, a program Organization and landed a full-time job in Arts awarded Kenneth Naanep (MA ’18) for girls of color in upper real estate after graduating early with a BBA the Marlow Prize in Arts Leadership. Manhattan and the in accounting. Physician Daran Kaufman Funded by longtime Baruch English/ lower Bronx. He oversees (EMBA ’18) made headlines this summer journalism professor Eugene Marlow, development, marketing/ in The New York Times, Huffington Post, PhD, the prize communications, finance, strategic Yahoo, and Crain’s for providing medical recognizes students planning, and board relations. Jennifer M. treatment to migrant children in NYC. who demonstrate Tejada-Tatis (MPA ’15) is senior management Kaufman serves as director of pediatric excellence in their analyst, diversity and inclusion, at the Port emergency services at NYC Health + capstone projects. Authority of New York and New Jersey. Hospitals/North Central Bronx. Tanya C. A consultant at EY, Laura Bauer (EMPA ’16) began a new job Layton (’18) graduated with a bachelor’s Eliya Vaknin (’18) (left) joined the Board as manager of corporate and foundation in corporate communi- of Trustees of the Baruch College Fund relations at God’s Love We Deliver, an cation, having attended as an undergraduate trustee. NYC-based organization that provides class while working full nutritious meals to those too sick to shop time as an executive Class Notes are provided to our readers on an “AS IS” basis. or cook for themselves. Devon Hawkins- assistant at JPMorgan Baruch College/The City University of New York does not make any warranties, express or implied, regarding the items included Anderson (MPA ’16) is serving as senior Chase. “This is a dream and disclaims any and all liability or responsibility for the content public health fellow at Baltimore City come true for me,” she says. Kenya Lee thereof and any direct, indirect, or consequential damages related Health Department’s Division of Aging (MSEd ’18) (left), who has worked at to, or arising from, the use of the information.

baruch.cuny.edu/bam FALL 2018/WINTER 2019 15 CLASSNOTES

IN MEMORIAM

STAN ROSS A quintessential Baruch graduate, Ross at Baruch with his unique instincts to do (’56), one of was born and grew up in the Bronx in a the right thing. Because of his lead and Baruch’s most family of modest means and was the first in generosity, our alumni also have the ability distinguished and his family to earn a college degree. In 1961 to succeed in any part of the business generous alumni, he joined the firm of Los Angeles–based world they enter.” passed away in accountant Kenneth Leventhal, which he June. He was helped grow into the ninth-largest accounting 82 years old. firm in the U.S. In 1995 the firm merged ABOUT THE Among the country’s most influential with Ernst & Young (EY), and Ross became a BENCHMARK SOCIETY real estate accountants, he is forever vice chairman and managing partner of EY’s linked at his alma mater with the Stan real estate accounting practice. He retired in The society honors individuals Ross Department of Accountancy, which 1999, continuing to work as a consultant. who have included Baruch he endowed in 1997. Mr. Ross also funded Says Steven Lilien, PhD, Weinstein College in their will or trust, the Stan Ross Professorship, the Marilyn Professor of Accountancy and former chair used retirement fund assets or & Stan Ross Scholarship for Accounting of the Stan Ross Department, “Stan Ross life insurance to make a gift, Students, and the Stan Ross Disabled Fund. helped set the stage for the ever-increasing or established life income gifts In addition he provided support for the role and stature of today’s CPAs. He that benefit the College. In so Clivner=Field Plaza and the Ross CPA Pass exemplifies the contributions and impact doing, members have chosen to Rate Fund. He was a trustee of the Baruch that Baruch graduates continue to have support Baruch beyond their College Fund from 1978 to 2014, trustee on the accountancy profession.” lifetimes as Bernard Baruch emeritus until his passing, and member For fellow alumnus and longtime Baruch did himself. of the Newman Institute Advisory Board College Fund Trustee Lawrence Zicklin (’57), Please contact Jessica Leitner and the Accountancy/Tax Advisory Board. Ross’s success in bridging two careers, in at 646-660-6074 or In recognition of his lifetime achievements, accounting and real estate, point to the [email protected] Baruch bestowed on him an honorary power of combining a quality education to learn more. Doctor of Laws degree in 1999 and the with innate talent. “Stan succeeded by Alumni Allegiance Award in 2006. integrating the analytical talents he honed

Elsie (Fischer) Wallens ’37 Irwin Hochberg ’50 Brian Bergman ’57 Neil B. Baker ’66 Ruth Thornton ’77, MS ’81 Louis Walker ’38 Sylvia Locker ’50 *Barbara A. Yospe ’57 Lawrence I. Klaus Dirck W. Dimmick MBA ’78 Seymour F. Bernstein ’40 Arthur F. Robbins ’50, Harold Herkommer ’58 MBA ’66 Peter Zanolin ’78 Lionel W. Greer ’42 MS ’53 Louis Spony ’58 George Blackhall ’68 Alexander Ziss MBA ’78 Norman Levine ’42 Jack Sherman ’50 Gerard E. Chassin ’59 Rafael J. Guzman ’68 Keith R. Wilson ’80 Albert G. Opoliner ’42 Henry S. Colman ’51 Robert F. Reilly MBA ’59 Jesse E. Peterman MPA ’68 Stanley G. Donikowski ’81 Murray Frank ’43 George V. Hughes ’51, Hyman Soifer ’59 Bernard U. Small ’68 Bruce A. Mastalinski MBA ’81 Seymour Manheimer ’43 MBA ’62 Harold S. Traunfeld ’59 Sol D. Stern MBA ’68 James W. McHenry ’82, ’98 *Robert J. Peyser ’43 Jerome A. Magner ’51 William Bruckner ’61 Daniel F. Sullivan MPA ’68 Winston C. Smith ’82 David S. Ribet ’44 Herman N. Nagel ’51 *James M. Parkin ’62, Francis D. Sullivan MPA ’68 Jack Lehman ’88 Irving Greger ’46 David C. Belgray ’53 MBA ’68 Ivan W. Hametz MBA ’69 Sybil J. Alexander MPA ’89 Rita K. (Merkin) Chomitz ’47 Cynthia Phillips ’53 Michael J. Brennan ’63 Stanley R. Jaffe ’69 Betty J. Baker MPA ’89 Jack R. Lichtenstein ’47 *Jerome W. Pickholz ’53 Leonard B. Furman ’63 Charles C. O’Toole MBA ’69 Brian Daly MBA ’92 Harold Agler ’48 Murray A. Rothstein ’53 Howard M. Miller ’63 Santo Palermo ’69 Eugene S. Simko PhD ’92 Alfred I. Bay ’48 Charles Goldstein ’54 Harold M. Rubin ’63, Elia Calvelli ’70 Vincent C. Santana ’02 Bertha (Leibowitz) Weiser ’48 Inez B. (Nelson) Swartz ’54 MBA ’66 George E. Sherger ’70 Anita Marie S. Balocating Solomon J. Freedman ’49 Samuel J. Feldstein ’55 Edward J. Schuller Richard W. Daretany ’71 MPA ’08 Reuben H. Saideman ’49 Jeannie C. Williams ’55 MBA ’63 Bruce H. Eger ’71 Bartlomiej Rzemieniecki ’17 Jerry A. Tiffany ’49 Barbara Charney ’56 Robert E. Schulz MBA ’63 John A. Corrigan ’75 Sheldon Glaser ’56 Thomas J. Williams ’63 Raymond D. Leanza Joshua S. Vogel ’49 *Benchmark Society member Julius Wagman ’49 Claude A. Le Monier ’56 Louis P. Lovisa ’65 MBA ’75

16 BARUCH ALUMNI MAGAZINE baruch.cuny.edu/bam B-9on10-pressquality.pdf 1 11/5/18 2:40 PM

New Name, Expanded Game Introducing the Office of Alumni Relations and Volunteer Engagement For years the Office of Alumni Relations has been committed to providing great opportunities for alumni to network and build Baruch brand awareness in the professional marketplace. Our name now reflects our expanded efforts to engage alumni, and non-alumni, as volunteers to support the College in a variety of ways, including:

➤➤ Mentoring: Last year more than 700 volunteers participated C as mentors in the Executives on Campus and the Financial M Women’s Association’s Mentoring Program at Baruch College.

Y ➤➤ Baruch and Beyond Roundtables: We now host four CM industry-based roundtable networking events for students to MY speak with alumni about career tracks in targeted industries. CY

CMY ➤➤ Shadow Partners: In collaboration with the Percy E. Sutton

K SEEK Program, Shadow Partners allows sophomore students to visit alumni at their offices.

➤➤ Alumni Ambassadors: Recent graduates assist the College at undergraduate and graduate recruiting and admissions events, chatting with prospective and admitted students about their experiences at Baruch College.

➤➤ International Ambassadors: Alumni meet with students studying abroad in 30-plus cities around the world.

Want to get involved? Let us know by visiting alumni.baruch.cuny.edu/volunteer. Nonprofit Org. U.S. Postage PAID New York, NY Permit No. 2414 BARUCH ALUMNI MAGAZINE Office of College Advancement One Bernard Baruch Way, Box A-1603 New York, NY 10010-5585

CHANGE SERVICE REQUESTED

Virtual Visit Who Says You Can’t Go Home Again? Come back to campus from the comfort of your computer or mobile device. Check out Baruch’s recently launched virtual tour and see both new and familiar sights around your alma mater. Visit baruch.edu/virtualtour And if you’re in the neighborhood and would like to experience the campus up close and personal, please contact the Office of Alumni Relations and Volunteer Engagement to set up a tour!

Office of Alumni Relations and Volunteer Engagement 646-660-6097 • [email protected]