Strategic Plan 2018–2020

Summary & Highlights Elements of Plan

• Mission and vision statements • Strategic objectives – High level goals to help realize vision • Strategic initiatives – Short term projects to achieve objectives • Measures and targets • Operational plan Mission

To govern, develop and promote cricket across all regions of Canada

St John’s Newfoundland Vancouver, B.C. Vision

To be a leading cricket nation through growing popularity, building a sustainable organization, and achieving international success Strategic Objectives

• To grow cricket in Canada - “Go Cricket“ • Raise the profile of cricket through promotion and public engagement - “Go Canada!” Robust • To develop and maintain the highest Resources

standards of governance and financial Good Go Cricket management - “Good Governance ” Governance

• To deliver competitive success through Strategic implementing and supporting the Long Term Plan

Developing Athlete Development (LTAD) model - Go Canada Elite Players “Developing Elite Players “ • To achieve growth through a sustainable Winning Teams stream of resources - “Resource Planning” • To deliver competitive success - “ Winning Teams” Go Cricket

• Infrastructure • Developing coaches and officials • Growing the game in schools • Junior club programmes and youth leagues • Domestic cricket • Women’s cricket

Go Cricket

Grow Cricket Go Cricket

Initiatives

• Develop city based youth program • Strengthen/expand school program • Community/ recreational coach recruitment and development • Officials recruitment and development • Funding infrastructure development

Go Cricket

Grow Cricket Go Cricket

Metrics • Number of players • Number of clubs • Number of leagues • Number of women’ playing, teams, leagues (ICC scorecard) • Number of ICC recognised grounds • Number of turf pitches (ICC scorecard) • Number of grounds total (ICC scorecard) • Number of qualified officials (ICC scorecard) • Number of community coaches (ICC scorecard) • Number of schools engaged in cricket every year Go Cricket • Number of youth leagues Grow Cricket Go Canada

• Promotion and fan engagement • Marketing • Development of online resources • Managing relationships with government and media

Go Canada

Go Canada Go Canada

Initiatives

• Improve website • Develop streaming production • Increase social media presence • Improve PR and media, government, member and sponsor relationships • Develop marketing strategy

Go Canada

Go Canada Go Canada

Metrics

• Number of streaming events • Media score (broadcast hours, digital impressions) • Spectator attendance at Cricket Canada events

Go Canada

Go Canada Good Governance

• Transparency and accountability • Monitoring of the progress of strategic plannning • Modern policies that surpass expected standards • Reporting and audit standards that ensure compliance • Risk management based approach to governance • Financial management of the highest standards – comprehensive financial controls, – sound budgeting and budget tracking, – internal and external audits

– Spending in line with strategic objectives. Good Governance • Striving for continual improvement Governance Excellence Good Governance

Initiatives

• Develop organizational structure. • Annual review of By-laws, Constitution, job descriptions and policies • Monitor Strategic Plan implementation. • Develop and implement internal audit process. • Improve committee structure. • Develop provincial member governance criteria. • Develop budget creation, approval and monitoring process. • Implement accounting software. • Implement project budgeting and effectiveness monitoring.

GovernanceGood Governance Excellence Good Governance

Metrics

• Number of fully staffed committees in place and reporting • Financial reporting frequency • Successful audits of finances and compliance with policy • Level of compliance with ICC/ Sport Canada requirements

GovernanceGood Governance Excellence Developing Elite Players

– Talent identification, development and retention – Development of HP infrastructure – Organise High level competition – Development of high level coaches and officials – Develop Accredited Academy system

Developing Elite Players Developing Elite Players

Initiatives • Monitor and improve elite player fitness (physical and mental) • Develop national and regional high performance centers • Develop elite player monitoring database (fitness, match performance etc.) • Develop capacity for pre-match analysis and preparation • Develop talent scouting program • Start new elite league/ competition in Canada • Accreditation programme for private academies • Develop elite/ high level coaches • Develop high level officials through training, experience and incentives to improve qualifications • Develop player retention strategy targeting transition from

youth to senior, senior player contracts, post retirement DevelopingExcellence Elite retention (coaches, scouts, selectors) ExpresswayPlayersExcellence Expressway Developing Elite Players

Metrics

• Number of high level coaches. • Number of participants in HP programmes. • Number of high level umpires. • Number of leagues achieving HP status. • Number of high performance games/ year. • Number of players making transition from HP programmes to national teams.

DevelopingExcellence Elite ExpresswayPlayersExcellence Expressway Robust Resources

• Developing sustainable funding model

• Diversification of funding sources

• Maximising existing funding opportunities.

Robust Resources Robust Resources

Initiatives • Standardize and operationalize ICC funding qualification and application process. • Develop infrastructure to support commercial events. • Standardize and operationalize Sports Canada and other grant funding qualification and application process. • Develop sponsorship revenue generation program, sponsor management program.

• Develop yearly commercial event program. Robust Resources • Increase online revenues. • Review member contributions and fees. Robust Resources

Metrics

• Amount of ICC funding • Amount of Sport Canada funding • Number of sponsors/ amount of sponsorship • Total annual budget • % of non-ICC funding • Administrative/ expense ratio

Robust Resources Winning Teams

Improve performance of representative teams through using state of the art training techniques to develop and improve:

• Physical fitness

• Cricket skills

• Mental fitness

• Team/ match preparation

• Monitoring performance

Winning Teams Winning Teams

Initiatives

• Physical fitness training and monitoring for representative team squads

• Mental fitness training and monitoring for representative team squads

• Developing cricket skills at representative level

• Develop analytical and match preparation capacity

Winning Teams Winning Teams

Metrics

• Fitness levels of national player pools

• Individual player performance analysis/ ratio of positive trends

• Number of high performance matches played by each player

• Run rate curve for batting performance

• Economy rate for bowling performance Winning Teams Key Measures

• Number of players (male, female, junior) • Sponsorship revenue • % ICC contribution to revenues • One day match ranking Player Numbers

120000

100000

80000

60000

40000

20000

0 2012 2013 2014 2015 2016 Senior Playing Male (Players) 8550 8880 9450 10800 12315 Senior Playing Female (Players) 60 60 60 60 60 Junior Playing (Players) 0000960 Modified Cricket (Tape ball ‐ Beach) 0 0 1529 3332 2370 Junior Involvement (Kids) 49649 60084 82816 95640 111366 Sponsorship Revenue

Sponsor Revenues 350,000

300,000

250,000

200,000 2020 target ‐ $250 K 150,000

100,000

50,000

0 2010 2011 2012 2013 2014 2015 2016 2017 ICC Contribution to Revenue

ICC contribution to total revenues 100

90 2020 target 80 –< 65% 70

50 %

0 2010 2011 2012 2013 2014 2015 2016 2017 One Day match Ranking

Year 2005 2007 2009 2010 2014 2015 2017 10 Afghanistan Ireland 2020 target: Netherlands ODI Status 15 Scotland

Nepal

20 Oman Canada ranking

ICC United States 25

35 Implementation

Team roles

• Prioritize strategic initiatives assigned to them • Develop an annual plan • Ensure initiatives are adequately resourced • Request budget funds to implement initiatives • Monitor progress in each initiative • Accountable to board - quarterly reporting • Recommending new initiatives • Monitoring progress against Metrics Teams

Strategic objective Responsible individual Support

Go Cricket President Development officer, Program Committees & Development Committee Go Canada Director; Marketing Brand Manager & Media Team

Good Governance Director; Governance Governance Committee

Developing Elite Players President HP Manager & Coaches Committee Robust Resources President Funding, Sponsorship & Commercial Events Team Winning Teams Director; National Teams General Manager and Team operational staff