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Larry King and Wife Shawn to Breathe Life Into New Breathgemz® All Natural Breath Freshener

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Larry King and Wife Shawn to Breathe Life Into New Breathgemz® All Natural Breath Freshener FOR IMMEDIATE RELEASE CONTACT: Jackie Lapin Media Relations Consulting (818) 707-1473 [email protected] Larry King and Wife Shawn to Breathe Life into New BreathGemz® All Natural Breath Freshener First National Product Endorsement Since Former Talk Show Host Departed the TV Desk The Kings Will be Seen in a Widespread Multi-Media Campaign Launching Today -- The First Time the Couple Will Appear in Commercials Together ENCINO, CA (April 7, 2011) – Starting today, Larry King will take on a new role for television viewers who are used to seeing him behind the hosting desk at CNN--the spokesman for All Natural BreathGemz® , a breath freshener product. King and his wife Shawn will be starring together in a widespread media campaign to launch the product nationally. BreathGemz® the mint coated capsule you swallow™ comes to the market from Anthony and Lauren Raissen’s Gemz Brands USA, LLC. The husband and wife team who have successfully launched many national brands. BreathGemz® provides instant fresh breath that lasts for hours against the toughest offenders - even garlic. This “dual-action” product features a powerful mint coating on the outside and a liquid core of parsley seed oil in the inside. BreathGemz® contains no artificial flavors, no preservatives and no alcohol for those individuals seeking an all- natural solution for fresh breath. Years of research and development were invested in the creation of BreathGemz® including new proprietary technology for the InstiMint® coating. Bad breath affects an estimated 85-90 million Americans who spend billions a year on products looking for a solution. (more) Larry King’s role extends well beyond that of spokesperson for BreathGemz®. “We love this product so much we have become part of the Gemz family as partners, “says King. “Shawn and I plan to make sure that people share our enthusiasm for these truly effective BreathGemz®.” It is the first time that the illustrious couple will share the spotlight in a promotional campaign. The direct response TV and Radio campaign featuring the Kings is designed to educate the consumer, create national awareness and drive demand for BreathGemz® at the retail store level. Inter/Media Advertising, advertising agency of record for BreathGemz® secured and negotiated the Kings’ involvement with BreathGemz® The two-minute TV spots open at a hosting desk as the internationally renowned interviewer attired in his traditional suspenders introduces his wife—and they playfully banter. As they close, the couple relates sharing their excitement with other BreathGemz® enthusiasts at a local restaurant while dining out. The spot can be previewed at: www.breathgemz.com . “Larry King is an American icon and his gorgeous wife Shawn exudes grace and charm,” says Anthony Raissen, President of Gemz Brands USA, LLC. “They are constantly in the public eye. It just goes to show that people of all strata of life are seeking a breath solution that works. And we are pleased that Larry and Shawn feel they have found it in BreathGemz®” For more information on BreathGemz® , visit www.breathgemz.com . # # # Members of the Media: Downloadable Preview Video and Photos are Available at: http://www.interpost.tv/breathgemzpr.html FOR IMMEDIATE RELEASE CONTACT: Jackie Lapin Media Relations Consulting (818) 707-1473 [email protected] BreathGemz® All Natural Breath Freshener Lasts For Hours Against The Toughest Offenders - Even Onions And Garlic Dual-Action Gives Instant Mint Freshening in Mouth, and Then swallow the capsule with the Parsley Seed Oil Core for long lasting Confidence All Natural BreathGemz® , The Mint Coated Capsule You Swallow™ is a breath freshener like no other…much more than just a mint! Created to provide hours of confidence – no matter what you eat-- BreathGemz® offers instant fresh breath that lasts for hours against the toughest offenders – even onions and garlic. Pop three BreathGemz® in your mouth and get a burst of great tasting InstiMint. Then swallow the tiny capsules for the confidence to be close. This “dual-action” product features a powerful mint coating on the outside -- giving an instant burst of mint in the mouth and a liquid core of parsley seed oil on the inside. Parsley has a long history of being appreciated for its breath freshening qualities. Ancient Greeks and Romans are believed to have chewed parsley much as Americans munch popcorn today. Even better, BreathGemz® contains no artificial flavors, no preservatives and no alcohol for those individuals seeking an all-natural solution for fresh breath. (more) BreathGemz® is not just a breath “mint”—it’s a breath freshener “system.” Years of research and development were invested in the creation of BreathGemz®, including new proprietary technology for the InstiMint coating. Each capsule receives more than 75 micro-layers of mint to provide that burst of freshness. Bad breath affects an estimated 85-90 million Americans who spend billions a year on products looking for a solution. According to Newsweek Magazine 25% of the population suffers from halitosis. “We have tested BreathGemz® and found real value in it for people who have bad breath due to food issues,” said Dr. Anthony Dailley, D.D.S, founder of the Center for Breath Treatment. ”Because it works so well, we’ve started to inform people about it and make it available through our center.” Distinct for its oval “frosty sparkling” packaging, BreathGemz® -- the ultimate in Fresh Breath confidence --can be purchased online at www.breathgemz.com and soon to be available nationally at retail stores. Each pack contains 50 capsules. Two to Three capsules are recommended after each meal. “I know we’ve got something special here with BreathGemz . Personally, I’ve been using BreathGemz for quite some time, and I love it! As with everyone, fresh breath is very important to me and I want to share the benefits of it all over the country,” says Larry King, former CNN talk show host, who is BreathGemz spokesman and promotional partner. “I have total faith in this product.” FOR IMMEDIATE RELEASE CONTACT: Jackie Lapin Media Relations Consulting (818) 707-1473 [email protected] Larry and Shawn King Biographies Larry King After an illustrious 53 years in broadcasting, a career capped by his extraordinary 25+ years at the helm of CNN’s Larry King Live-- the globe’s most compelling “must watch” news talk show--Larry King is now launching his post-broadcast career. Not one to sit still very long, he observes that he is busier now than before he left the anchor desk. Since he wrapped his last show on December 16, 2010, King has announced his multi- market comedy tour “Larry Standing UP,” become the franchise owner and spokesperson for the Original Brooklyn Water Bagel Co. in his hometown of Beverly Hills, CA, and undertaken the job of introducing All-Natural BreathGemz Breath Freshener to the world. With his wife Shawn, he is starring in a series of lighthearted TV and radio spots, making personal appearances and doing media interviews on behalf of the product for which he has taken a vested interest as spokesman and now company partner. It marks King’s first national product endorsement subsequent to leaving the anchor role. King’s CNN’s Larry King Live , was a landmark show for cable television and one of the most talked-about talk shows on television. It turned the man who could be tough political interrogator, celebrity interviewer, curious inquirer, and heartfelt champion into a global superstar. With the first worldwide phone-in television talk show—CNN’s highest-rated program—King was dubbed “the most remarkable talk-show host on TV ever” by TV Guide and “master of the mike” by TIME magazine. Larry King Live debuted on CNN in June 1985 with its famous mix of celebrity interviews, political debates and topical discussions. When King made the transition from his successful national radio talk show to cable, he helped define the future of cable news programming and CNN. Telecast each weeknight at 9 p.m. (ET), the program featured phone calls and e-mails from viewers around the world. In June 1994, King created the first daily radio/TV talk show by simulcasting CNN’s Larry King Live on Mutual/Westwood One radio stations nationwide. (more) King has been asking famous people questions throughout his 50-year career, having accumulated more than 50,000 interviews, including every U.S. president since the Ford administration. King’s famed NAFTA debate between Al Gore and Ross Perot in 1993 broke cable industry ratings records (outside of the first night of Gulf War coverage) and obtained the highest rating in CNN history reaching more than 16.3 million viewers. In 1995, King showcased his extraordinary skill in international diplomacy when he hosted a historic hour on the Middle East Peace process with PLO Chairman Yasser Arafat, King Hussein of Jordan and Israeli Prime Minister Yitzhak Rabin. King’s award-winning jailhouse interviews include convicted murderers Sante Kimes and her son, Kenneth; Karla Faye Tucker, the first woman to be executed in Texas; and Mike Tyson. After Hurricane Katrina hit the U.S. Gulf Coast in 2005, Larry King Live broadcasted for 20 consecutive nights with more than 250 guests, including the three-hour network special “How You Can Help.” During the 2003 Iraq invasion, King hosted live shows for 29 consecutive nights with guests including Gens. Richard Myers and Hugh Shelton, Queen Noor of Jordan and ambassadors from Egypt, Jordan, Kuwait, Syria and Turkey to name a few. After the Sept. 11 attacks, King interviewed more than 700 guests, including more than 35 world leaders and dignitaries. In 2000, King’s 37 consecutive days of political coverage during the election recount in Florida featured 348 guests, including George W.
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