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The State of the Specialty Food Industry 2016 Definitions and Brand Examples of Product Segments The following 61 segments have been selected for inclusion in this year’s State of the Specialty Food Industry research. The segments chosen represent a large portion of the overall market, and while not exhaustive, are deemed to present a representative view of the market as a whole. Following are examples of types of products and brands defining each segment. For more information, or to download a summary report or full report, visit www.specialtyfood.com/stateindustry2016. Baby Food Products included: All organic and specialty packaged baby food and juices. Natural Standards: Earth’s Best, Happy Baby, Plum Organics Specialty: Apple and Eve, Hot Kid, Familia Baking Mixes, Supplies, and Flours Products included: All gourmet, ethnic, and natural brands. Natural Standards: Bob’s Red Mill, Pamela’s, Sunspire, Arrowhead Mills Specialty: Ghirardelli, King Arthur, No Pudge, E Guittard Beans, Grains, and Rice Products included: Gourmet and ethnic rice, rice mixes, couscous, beans, and grains. Natural Standards: Lundberg, Ancient Harvest, Arrowhead Mills, Woodstock Farms Specialty: Riceselect, Goya, Nishiki, Royal Bread and Baked Goods Products included: Artisan breads, baked goods, scones, and muffins (primarily fresh, though frozen items are also included). Natural Standards: Rudi’s Organic, Food For Life, French Meadow Specialty: La Brea, Masada Bakery, Just Desserts, Tumaros Candy and Individual Snacks Products included: Gourmet candy, ethnic candy, and chocolate. Natural Standards: Green and Blacks, Endangered Species, Dagoba, Stretch Island Specialty: Lake Champlain, Lindt, Divine, Blanxart Carbonated Beverages Products included: Gourmet, ethnic, and natural sodas. Also includes sparkling non-alcoholic juices or celebration drinks. Natural Standards: Reed’s Ginger Brew, Zevia, Blue Sky, RW Knudsen Specialty: Boylan, San Pellegrino, Orangina, Jarritos Cheese and Cheese Alternatives Products included: Cheese and cheese alternatives (non-dairy). Natural Standards: Organic Valley, Horizon, Tofutti, Applegate Farms Specialty: Tillamook, Cabot, Athenos, Laughing Cow Chips, Pretzels, and Snacks Products included: Chips, pretzels, pita chips, and individual snacks. Natural Standards: Kettle Foods, Garden of Eatin, Terra Chips, Stacy’s Specialty: Food Should Taste Good, Snyder’s of Hanover, Cape Cod, Xochitl Coffee, Coffee Substitutes Products included: Gourmet and premium whole-bean and ground coffees sold and Cocoa (non-RTD) in supermarkets. Does not include ready-to-drink coffee. Natural Standards: Equal Exchange, Vermont Coffee Company, Teecino, Mount Hagen Specialty: Peet’s Coffee, Caffe Sanora, Starbucks, Ghirardelli Cold Cereals Products included: Natural/organic, gourmet, and ethnic items. Natural Standards: Nature’s Path, Kashi, Barbara’s Bakery, Bear Naked Specialty: Familia, Weetabix, Heartland, Alpen Condiments, Dressings, and Marinades Products included: Shelf-stable condiments including mustard, mayonnaise, ketchup, marinades, soy sauces, and barbecue sauces. Natural Standards: Annie’s Naturals, Bragg, Thai Kitchen, Nasoya Specialty: Soy Vay, Chatham Village, Kikkoman, Lea and Perrins Conserves, Jams, and Spreads Products included: Gourmet and ethnic items. Natural Standards: Crofters, Cascadian Farm, Eden Foods Specialty: Bonne Maman, Stonewall Kitchen, Dalmatia Cookies and Snack Bars Products included: Gourmet and ethnic items. Natural Standards: Newman’s Own Organics, Kashi, Back to Nature, Pamela’s Specialty: Almondina, Matt’s Cookies, Stella Doro, Walkers Crackers and Crispbreads Products included: Gourmet and ethnic items. Natural Standards: Blue Diamond Nut Thins, Back to Nature, Late July, Ak-Mak Specialty: Dr Kracker, Wasa, San-J, Carrs Drink Mixes and Concentrates Products included: Powdered drink mixes and drink mix concentrates Natural Standards: Vitamin Burst, Stur, Sylvan Meadows Specialty: Klass, Starbuck’s Coffee, Gold Kili Eggs Products included: Certified-organic items, and premium items such as free- range and Omega-3 fatty acid-enhanced products. Specialty: Ben Robert’s Heritage Poultry, Farmer Jon, Handsome Brook Farm Energy Bars and Gels Products included: Bars classified as “lifestyle and wellness” or “athletic bars.” Natural Standards: Lara Bar, Odwalla, Kashi, Organic Food Bar Specialty: Bartons, Brookside, Off The Farm Frozen Appetizers and Snacks Products included: Organic and premium natural brands only. Natural Standards: Amy’s Kitchen, Glutenfreedas, Health is Wealth Specialty: California Pizza Kitchen, El Charrito, Nancy’s Specialties Frozen Breakfast Foods Products included: Organic premium and ethnic brands. Natural Standards: Vans, Nature’s Path, Amy’s Kitchen Specialty: Golden, Ratners, De Wafelbakkers Frozen Dessert Products included: Gourmet ice creams—both organic and nonorganic, all gelatos, Italian ices. High-end (super-premium) specialty frozen desserts. Natural Standards: So Delicious Dairy Free, Stonyfield Farm, Tofutti, Julie’s Organic Specialty: Häagen-Dazs, Whole Fruit, Ciao Bella, Starbucks Frozen Fruit and Vegetables Products included: Organic premium and ethnic brands. Natural Standards: Cascadian Farm, Woodstock Farms, Alexia, Sambazon Specialty: Wyman, Willamette Valley Fruit, Remlinger, Goya Frozen Juices and Beverages Products included: Organic and premium natural brands only. Natural Standards: Cascadian Farm, Sno-Pac Specialty: Just Pikt, Goya Frozen Lunch and Dinner Entrées Products included: Pizzas, soups, pasta, and vegetarian or meat entrées. Natural Standards: Amy’s Kitchen, Cascadian Farm, Glutino Specialty: Tandoor Chef, Vicolo, California Pizza Kitchen, Wolfgang Puck Frozen Meat Alternatives Products included: Organic and premium natural brands only. Natural Standards: Gardenburger, Turtle Island, Quorn Specialty: Dominex, Chez Gourmet Frozen or Refrigerated Meat, Products included: Organic and premium natural brands only. Poultry, and Seafood Natural Standards: Applegate Farms, Diestel, Henry and Lisa’s Specialty: Boars Head, Columbus, Klements Hot Cereals Products included: Rolled oats, grits, farina, and other hot cereals (both instant and non-instant) from regional or imported producers, as well as premium natural companies with unique or unusual offerings. Natural Standards: Bob’s Red Mill, Kashi, Nature’s Path, Country Choice Organic Specialty: McCann’s, Old Wessex, Silver Palate, Vermont Morning Jerky and Other Meat Snacks Products included: Meat and plant-based jerkys and meat snacks Natural Standards: Tio Taco, Epic, Golden Valley Specialty: Old Wisconsin, Krave, World Kitchen Milk Products included: Organic, sheep, goat, and small craft creameries. Specialty: Valley View, Humboldt Creamery, Meyenberg Nut and Seed Butters Products included: Organic and natural brands of dried fruits, seeds, nuts, etc. Also includes ethnic foods such as dried seaweeds. Natural Standards: Maranatha, Artisana, Woodstock Farms Specialty: Joyva, Teddy Hall, Peloponnese Nuts, Seeds, Dried Products included: Organic and natural brands of dried fruits, seeds, nuts, etc. Fruit, and Vegetables Also now includes Asian ethnic foods such as dried seaweed snacks. Natural Standards: Just Tomatoes, Eden Foods, Himalania, Sunridge Farms Specialty: Delightfully Turkish, San Joaquin, Poindexter Nut Oils and Vinegars Products included: Olive oil, flavored oil, sesame oil, and vinegars. Natural Standards: Spectrum Naturals, Bragg, Bionaturae, Newman’s Own Organics Specialty: Colavita, Lucini Italia, Genco Pomace, Bariani Other Dairy and Alternatives Products included: Other dairy includes European and organic butters, imported and premium ricotta cheese, and crème fraîche. Natural Standards: Organic Valley, Horizon, Earth Balance, Organic Cow Specialty: Tillamook, Cabot, Kerrygold, Plugra Pickles, Peppers, Olives, Products included: Gourmet and ethnic brands. and Other Vegetables Natural Standards: Mediterranean Organic, Native Forest, Santa Barbara Olive Specialty: La Costena, Divina, Hatch, Mezzetta Refrigerated Condiments Products included: Refrigerated dressings, relishes, pickles, and pickled and marinated vegetables. Natural Standards: Rejuvenative Foods, Follow Your Heart, Powerkraut Specialty: Cindy’s Kitchen, Boars Head, Bubbies Refrigerated Entrées and Products included: Refrigerated and prepared entrées, salads, appetizers, Prepared Meals sandwiches, burritos, and sushi. Natural Standards: Macro Vegetarian, Awesome Foods, Karen and Sisters Specialty: Nikko, Shizen, AFC Sushi, Southern Tsunami Refrigerated Juices and Products included: Super-premium fresh juices, as well as enhanced, Functional Beverages functional drinks. Natural Standards: Odwalla, Naked Juice, Bossa Nova, GT Kombucha Specialty: Indian River Select, Zeiglers, Champlain Orchards, Florida’s Choice Refrigerated Meat Alternatives Products included: Organic, natural, and gourmet/specialty brands. Natural Standards: Lightlife, Turtle Island, Yves Specialty: El Burrito, Friedas, El Monte Foods Refrigerated Non-Dairy Beverages Products included: Refrigerated non-dairy beverages that are soy, rice, nut, or grain based Natural Standards: Silk, Imagine Rice Dream, Organic Valley Specialty: Don Jose Foods, Cacique, Kineret Refrigerated Pasta Products included: Refrigerated pastas. (Does not include ready-to-eat). Natural Standards: Sea Tangle Noodle Company, Wildwood Natural Foods, Nasoya Specialty: House Foods, Giovanni Rana, Fortune, Sidaris Refrigerated Salsas and Dips Products included: Salsas, dips, hummus, and baba
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