ௐ4ഇĞ2004.3ğࢱ59-79סဦ३ྤੈጯΏௐ 1
შྮ͛ώዦ̝ଣ A Study of Hypertext Reading on the Internet ૺࢢቶŎ Yu-Wei Chang
ၡࢋ multiple developments of reading and provide ቢّ̈́ another choice for the readers. Linear reading isܧ͛ώӮΞͽଳϡה͛ώ̈́О .ቢّ͞ёซҖዦĂΪߏྤੈࡊԫ۞ᐹ๕Ξ still the main reading style in the society ͽឰ͛ώ۞পᕇдშྮ˯Ξͽ൴೭۞Հ However, information technology changes the рĂ೩ֻ۰Ω˘ዦ͞ё۞ᏴፄĄቢّ way of communication and even changes the .ዦ̪ߏۤົ̂ிࢋ۞ዦݭၗĂҭЯ peopleŅs culture including the reading habit ࠎྤੈࡊԫԼត˞ˠᙷ̝็ᇫ͞ёĂซ҃Լ This paper will focus on the difference between តΒ߁ዦ͞ёд̰۞ˠᙷ̼͛ݭၗĂ߇შ the hypertext reading on the Internet and the ͛ώዦ̝मளĂߏώ printed text reading. Although Internet brings aה͛ώዦᄃОྮ ͛ᙯ͕۞ࢦᕇĄშྮ۞னឰዦѣາ۞ࢬ new reading style, the interaction between the ᄻனĂҭৌϒ۰யϠ̢જ۞ߏ̰टĂ text and the reader is the information content γдྶវĂ߇̙გߏშྮ͛ώዦٕ instead of the carrier. Therefore, the importantܧ҃ ዦĂࢦࢋ۞ኝᗟӮߏтң೩̿ዦ̝ issue for the hypertext reading on the Internet็ ݡኳĂͽ႕֖۰̝ዦᅮՐĄ or the conventional reading is the improvement on the reading quality in order to satisfy the Abstract reader's need. The hypertext and the printed text can be read in a non-linear or a linear way. The ᙯᔣෟĈშᅫშྮă͛ώăዦ advantages of information technology favor the KeywordsĈInternet; Hypertext; Reading
ϲέ៉̂ጯဦ३ྤੈࡁտٙ౾̀Ϡ઼+ (Doctoral Student, Graduate School of Library and Information Science, National Taiwan University)
59 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
ಥă݈֏ ಫ̬۞ତৼĂซ҃யϠາ۞৵ዳĞliteracyğ ߏؠ̙ត۞Ăܧၹ۞࿅Ă˵ಶߏྋ યᗟĂЯѩ৵ዳ۞ؠཌྷ֭ޙዦߏ˘ຍཌྷ ᛖဦ͛ຍཌྷ۞જүĞො1ğĂ࿅ዦˠࣇ ҃ߏᄃ༊ॡ̝ࡊԫᒖဩ̷࠹ᙯĄĞො3ğ םͽӛќۢᙊซ҃࿅็ᇫ็ٚۢᙊĂЯѩዦ ࢬ၆შྮ็ᇫॡ۞ֽᓜĂ઼ᅫዦ ˘ۡᄃۢᙊ̷ܲᙯܼĂ͍Վˢۢᙊ ົĞInternational Reading Associationğ Ӏ Ă็۞ᆷზૄώ઼ϔ৵ዳ̙֖̏ૉĂۋགྷᑻॡĂۢᙊј˞Ч઼ѣӀ۞ᚮ Ăซ҃Հֹܳ͵ࠧЧ઼၆ዦ۞ࢦෛĄགྷ ԧࣇᔘᅮࢋጯົтңᄃཝ఼ĄĞො4ğૄ ᑻЪүၱ൴णᖐĞOrganization for ពϯშྮॡĂཝᄃშᅫშྮ̏ඕЪјࠎ ࢦࢋ۞็ᇫಫ̬Ăጱ̄ώ͛˵ฟޝEconomic Cooperation and DevelopmentĂᖎ ˘࣎ ĂЯѩშᅫშྮ၆ྤੈ̰ट۞ӔܜჍOECDğᄮࠎዦਕ˧ܼෞณЧ઼ିֈវ ؕԣిј ࢦࢋᇾĂЯѩ่̙ጯ७ னѣңᇆᜩĉপҾߏ͛ώдშྮᒖဩ˭Ă۞˧ۋր̈́ˠ̖ᚮ ϒёିֈ፟ၹՀዦ ၆۰ዦҖࠎ̝ᇆᜩߏώ̝͛ࢋᛉᗟĄܧࢦෛዦĂဦ३ᐡඈ ͛ώ̝ዦĂ͛ώ۞൴ण።Ϋ࠹הଯᇃෛࠎࢦࢋ̍ү̝˘ĄĞො2ğ ࠹ྵО إᄬ็ᇫॡ ༊ൺᇶĂপҾߏ͛ώдშྮᒖဩ̝൴ण˾ٺˠᙷд͛фன݈Ăܼ ഇĂͽᄬ֏үࠎ఼ᄃ็ᇫ͞ёć͛фன ϏјሢĂѣᙯ۰ώ֗ዦҖࠎ۞ࡁտ̙֭ Ăˠᙷซˢ͛ф̈́३ᆷ็ᇫॡഇĂฟؕਕ кĂࠤҌЯშྮ͛ώ̝ዦ̙ࠤ࿆Ăጱޢ ܑϏֽ̂кڱإ͛ᚥ۞ ۰̝ዦҖࠎࡁտٺˠᙷۢᙊͽ͛фࡔᐂ˭ֽĄҭϤ ዦ˘ۡߏˠᙷ̼͛ٺᇴ۰̝ҖࠎĄҭϤ ޝኑώ࠰ᅮˠ̍۞ుфԨᆷĂ߇͛ᚥயณߏ ล߱Ă ൴ण۞८͕ᛉᗟĂΐ˯შྮ̏ు႙எˢԧࣇהĂซˢОޢځఙ൴הОזĂۡ۞͌ ͽ̂ఢሀኑᄦ͛ᚥ̟ͽᇃ̂г߹఼Ăֹ ۞ధкϠ߿ᆸࢬĂЯѩዦдშྮॡ۞൴̖ णߏࣃԧࣇΝ៍၅Ąޢᙊͽҋ͌ᇴჟࡻ͘̚็ҶฟֽĄᐌۢ ͛ф۞ෛᛇ̈́ ੫၆˯યᗟĂώ͛შྮዦ̝ᛉᗟܧĂֹځăෛăᇆඈ൴ྖ ࢦෛĂ֭д ࢨؠд͛ώዦ̝ଣĂࣧЯߏშྮྤੈזצᛇ็ᇫЯາಫវ۞ன҃ ͛ώ۞הБߏ͛ώĂధкྤੈΪߏОܧ֭ ĂϒёՎˢޢშྮฟୁˠᙷΩ˘Ѩ็ᇫࢭ ಫវ۞к̮̼ྤੈॡĄ̙ҭ͛фăဦ ̄ᑫ҃̏Ăּт̄ฎІٕ̄ഇΏ͛ ăᇆညăᓏࢰăજ൪ඈЧྤफ़ᙷݭӮΞ ౢĂЯѩ၆۰҃֏Ă่ߏӔனྤफ़۞ಫՄͯ ͽჸะд̄͛ώ̚Ă࿅ཝᏈ၌Ӕனд Ϥ৽ώԼјཝᏈ၌Ăͷགྷ࿅ЕОֽ̙֭ Яྤੈࡊڍ۰ࢬ݈Ă೩ֻΩ˘ዦ͞ё۞ᏴፄĂ ົᇆᜩྤੈඕၹ̝পّĄҭߏт Тॡ˵Яࠎԧࣇ၆შᅫშྮ࣎ૻ̂็ᇫາ ԫጱ͛ώ۞ඕၹᄃӔன͞ёѣາ۞ࡎĂ
60 შྮ͛ώዦ̝ଣ
ᜈّ۞३ᆷ̈́ዦ͞ాܧт͛ώΪਕдд̄ᒖဩ̖̚ਕԆБ൴ ཝᏈ၌˯̝˘ּ ధкጯ۰˵ౌഅ၆͛ώޢኑᗔ۞পّĂ֤ᆃԼត۰۞̙ ёķĄĞො5ğ̝ޝ೭Ξͽ ߏᅮ࿅ཝᏈ၌ዦĂТॡ˵೩ֻ۰ ˭࿅ؠཌྷĂּтGeorge Landowؠཌྷ͛ώ่ ቢّዦ۞ᏴፄĂЯѩშྮ͛ ࠎĶӀϡཝ็३ᆷ͛ф۞ቢّăѣ็ٺТ̙ ώ۞ዦ၆۰ߏΩ˘າ۞ዦវរᄃ ቑಛ̈́ؠ۞পّķĄĞො6ğᖎ֏̝Ă͛ ጯ௫Ă˵ߏώ͛ٙࢋଣ۞ቑಛĄ ώߏ࿅ాඕĞlinkğ۞ඕၹĂ͛ώ̰ న۞༼ᕇĞnodesğ̟ͽాତĂ͞ёߏдྤ ෮ăშྮ͛ώ̝ᄃপّ ੈ༼ᕇΐˢాඕ۞ΑਕĂ೩ֻ۰ዦ Ϗன݈Ăإ͛ώߏ˘̄͛ώĂιυืд̄ Җซ͞Ш۞ᏴፄĂΪߏдშྮ ቢّ͞ёҋϤொજ۞ྤܧቢّዦপҒĂҭ ͛ώ೩ֻ۰ͽܧᒖဩ˭Ă̖ਕࡎពι۞ ĂޢಏέཝĂ҃შྮனٺࠎૻአώ͛୬ଣ̝შྮᒖဩĂώ͛পгд ੈ۩ม่ࢨ ͛ώ݈ࢬΐ˯შྮ˟࣎фͽઇડҾĂҭ၁ ۰ΞҋϤொજ۞ྤੈมᕖ̂ࠎፋ࣎შྮ ᅫ˯͛ώ۞পّߏዋϡдٙѣ̄ᒖဩĂ ᅳાĂЯѩშྮ͛ώणன۞ߏ˘ͽ༼ᕇ Ϊߏშྮᒖဩૻአ࣎Ҿ۞̄ᒖဩߏΞͽ࠹ ࠎૄᖂ۞ాඕშྮĂΞͽឰ۰ҋϤгਝҖ ѩ۞ాඕ҃ᕖ̂͛ώ۞ дშྮ͵ࠧ̚Ąك఼Ăซ҃Я̢ ߿જቑಛĂϺӈ͛ώЯშᅫშྮ࣎າ็ Яѩଂ͛ώώ֗۞͛ώপّĂͽ̈́ٙ ĂΞͽᕩৼშྮ͛ژᇫಫវ۞ૻ̂็ᇫΑਕ̈́পّĂͽώ֗ ̝შྮᒖဩ̶ֽ Ӏܮቢّ͞ё̝Ᏼ ώѣಫវăᅮᖣӄ፟ጡ̖ਕዦăܧপّՀр۞൴೭Ă೩ֻ۰ ؠԛ̈́טቢّ̝ዦ͞ёă՟ѣቔ಼ࢨܧ ፄĄ ၗ̙ᘦؠඈপّĂਬې វĂͽ̈́ݡኳ̙˘ͷܼه၁˯Ăშྮ͛ώ۞͛ώໄְ т˭ĈځŇAs We May ̶Ҿᄲٺҋ1945ѐVannevar BushĂ Ą ˘ăಫវهThinkҢ͛ٙ̚೩̝Memexրໄ ޢ৷ოߏ͛фݭၗĂ̝ܐMemexߏЯᑕᘀ̂ྤफ़ᐼхᄃᑭ৶ᅮՐ̝ၹ შྮ͛ώ ᐌཝԫఙ̝ซՎĂဦညăᓏࢰăᇆညă זຐրĂ࿅ྤੈాඕĂֹϡ۰ͽᑭ৶ ͛ф۞ྤੈᙷ˵ΒӣซΝĂܧᙷҬˠᙷ̂ཝপؠ࠹ᙯ જ൪ඈه࠹ᙯྤੈĂໄ ˘Bushᇆᜩ Яѩனдშྮ͛ώ۞ຍཌྷ̙֭݀ࢨдಏזצޢІాඕд˘۞͞ёĄְ̝ 1965ѐ൴ܑ ŇLiterary ۞͛фྤੈĂ҃ߏѣಫវĞhypermediağٺTed NelsonĂ۞ Ąಫវ࣎າЩෟ۞னܼϡͽૻهMachinesŇ ˘͛Ăϒё೩Ķ͛ώķ ۞ໄ Ğhypertextğ࣎ЩෟĂ̝֭ؠཌྷࠎĶд አშྮྤੈ۞к̮ಫវপّĂְ၁˯Ăಫ
61 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
ĂГซҖޢߏЕОֽڍវ۞யϠܼͽ͛ώࠎૄᖂĂГΐˢкಫវ ཝᏈ၌ዦĂт ͛ώהপّĂЯѩಫវ˜͛ώ̝ؼҩĂ ৽ώ͛І۞ዦĂ˫ᖼೱࠎ็О۞ hypermediaӈߏhypertextᄃmultimedia˟۰̝ ۞ዦĂЯѩშྮ͛ώዦ̝ૄώ݈೩̝ ඕЪᄬĂͷд၁ᅫֹϡ˯Ă͛ώᄃಫវ ˘ߏ۰ืѣΞዦྤੈ۞Ķ፟ጡķĄᔵ ࠎ˘ኘĂјࠎ˘࣎ТཌྷෟĄѩγĂϤ ЧშྮྤੈӮͽ0ᄃ1۞Ҝ̮͞ёᐼхĂҭ̏˵ ͛фăဦͯăᓏࢰăᇆည̈́જ൪ĂӮߏ͛ ۰ࢬ၆۞ߏЧ̙Тᑫ९ॾё۞̄ᑫĂٺ ዦహវ̖ਕึӀ۞פІ۞˘ĂЯѩѣˠᄮࠎĶ͛Іķ υืѣ࠹၆ᑕΞ ᑫ९Ă߇дͧྵ˯Ăშྮ͛ώ̝ዦ̙פ Ğhyperdocumentğ࣎Щෟͧ͛ώՀਕܑ Ӏܮ͛ώѣᐌ֗ᛸ̈́ۡତዦ۞ה тОܮ྿̄͛ώ̝உᄏቑಛĞො7ğĂҭࠎ͞ ኢĂώ͛˘ͽ͛ώ࣎૱֍۞Щෟֽ ّĄ ϯ࠹ᙯЩෟ̝ຍཌྷĄ ఼ੈࡊԫ̝ซՎĂֹᅅμ۞PDA ăܑ ፟̈́̄͘३˵јࠎშྮྤੈ۞ዦ፟ጡĂ ܧშྮᔵΞͽणனಫវྤੈĂҭ֭ ٙѣშྮྤੈӮߏТॡඕЪкྤੈԛၗĂ Яѣֱ̄३۞̂̈ᄃ၁វ३ᚱ͎̇˘ᇹĂ Ă̈ޝΞਕ่ߏಏ৷۞̄͛ІĂϏѣЇң͛ώ Яѩͧྵ˯ĂPDÄ́፟͘۞ዦᏈ၌ फ़टณĂྤ۞ז࣎൪ࢬٙਕᕱᜓ˘טপّĂ߇ಶቑಛ˯Ă͛ώΪߏ̄͛ώ ᚑࢦࢨ۞ ዦĄΐ˯Ϊࢋֱ፟ጡ˘ᙯ፟ĂྤٺĂೱ֏̝Ă͛ώΪߏϫ݈შྮᒖဩ ̙ዋ˘۞ ͛ІߏͽהОٺ͛ώͧྵĂᔵ ੈ˵ᐌӈᇶॡঐεĂ̙Тה̄͛ώĄᄃО˘̝˭ តڱኳ˯ᐂĂۏ৽ૺѩٺ͛ώ˵Ξͽລ੨ᐂࢰăᐂᇆඈෛ ؠ۞͛фהО ੈྤז̙צಫវ˘ֹϡĂҭ̙֭ߏЧԛё۞ྤੈ જĂЯѩშྮྤੈ૱૱ឰ۰ຏ Ă̙т ۞၁វৌ၁ຏĂጱѣֱ۰௫ၚЯщБّ˯ّܮะЪдТ˘࣎ࢱࢬ˯Ă߇д͞ შྮྤफ़ΞͽдТ˘࣎Ꮘ၌൪ࢬ˯Тॡჸะ ҂ณĂ௫ၚშྮྤੈΩγᐼх˘ЊĂٕۡ Чݭၗ۞ྤੈĂЯѩಫវপّܼ̄͛ ତЕО˭ֽĄ༊ЕОֽ۞˘࣎ᐹᕇߏᆧ ͛ІĂ۞ܜޝώ۞˘̂ࡎĄΩ༊͛ώ࿃˯შᅫშྮĂ ΐዦ۞නዋّĂপҾߏ̰ट ၁វ̝щБ౯זੵ˞Ξాඕ۞ྤੈቑಛᕖ̂ࠎፋ࣎შྮ͵ ТॡΩ˘࣎ᐹᕇߏΞۡତ࠻ ᐼхפڱࠧγĂᔘਕЯშᅫშྮ۞ૻ̂็ᇫਕ˧Ă ЊĂͽ֨Яཝ߲̚ඈયᗟ҃ ൴೭۞ՀрĂԼតԧࣇ၆͛ώඕ ̝ᑫ९Ąڍड़۞ੈྤ ቢّ̝ዦ͞ёܧӀܮၹᄃӔன͞ё۞็О෪Ą ˬă ˟ăᅮᖣӄ፟ጡ̖ਕዦ შྮྤੈ̣܅ˣܝĂт̄ฎІăኢ ዦშྮ͛ώᅮֶᏥშྮన౯Ă࿅ ጪă̄३ă̄ഇΏă̄ಡăშࢱඈĂ
62 შྮ͛ώዦ̝ଣ
ቢّ̈́ቢّ͞ёซҖܧٙѣ ͛ώӮΞͽТॡଳϡܧҭЯ͛ώ۞ᆷүྵኑᗔᄃӧᙱĂ֭ Ӏϡా̙ڍშྮү۰Ӯߏ೩ֻ͛ώ۞͛ώݭၗĂᔵ ዦĄಶშྮ͛ώ҃֏Ăт ͛ώ˘ᇹ۞ቢّዦ͞הгΐˢాඕ۞Α ඕĂଳϡᄃዦОٽटޝ̄͛ώ̚Ξͽٺ ዦ࠹Т̰ट۞̄͛ώ҃ٺ͛ώ ёĂ࠹༊ܧቢّ۞ዦϫ۞ֽ࠻Ă֭ܧਕĂҭಶ ቢّ͞ܧ͛ώ˵ਕͽהΒӣాඕĂӈߏٙᏜ۞შྮ͛ώĄ၆ ̏ćТᇹгĂዦО̚ ࢬޢොᛖॡĂΞͽАྯҌזᛖ ёซҖĂּтڦ۞ޢᛖԔཱིᄃ͛Іڦߏ͛І̚۞่ ͛ώ ۞ොᛖߤ࠻ྎྋᛖĂٕߏТॡણрೀהϲాඕ̝̄͛ώĂᄃОޙफ़ྤ ώ࠹ᙯྤफ़Ăֶ࣎ˠᅮՐд̙Тᙷྤफ़ม ޝٙਕ೩ֻ۞Αਕ͉֭̂मளĂΪਕზߏ ͛ώ۞̄͛ώĄ ࠹̢ણ҂ĄהОܕତ ഇ൴ण۞ ༊შྮ͛ώᄃዦాᘭֽॡĂ၁ᅫܜЯ็۞ዦ͞ё̏ߏˠᙷ â࣎ߏዦ͛هᙱдൺॡมӈ ˯ᔳӣ˞˟࣎࠹ᙯໄޝሀёĂЯѩ৽ώ۞ዦ௫ၚ ቢّ͞ёֽซҖዦĂ݈ܧᖼೱࠎཝᏈ၌۞ዦĄࠎ҂ณ۰၆็ ώĂΩ˘࣎ߏͽ ۰ૻአዦ͞ޢ͛ώ ۰ࢋдૻአዦಫវĂה৽ώ۞ֶĂధкშྮྤੈΪߏО જᖼೱࠎ̄͛ώ҃̏Ă߇၆۰҃ ёĄĞො8ğҭૄώ˯Ăੵ˞ણ҂̍३Ă̙ދࣧ ֽĂͷѣ тфٕѺࡊБ३ߏࠎ˞ྋՙপؠયᗟĂΪפ֏Ă̄͛ώܼк˘ྤੈ Бߏ੫ ᅮዦඍ९ٙд̝ࢱѨӈԆјЇચγâਠܧᅍĂЯѩშྮྤੈ֭็۞ੈྤٺӀ ԍБొዦࠎϫז͛ώࢋܼͽଂᐝה၆ཝᏈ၌ዦ҃నࢍĂѣֱ่ߏӀϡშྮ ̝О ҂͞ёүࠎ३ޥᄃ็ᅍĄ ۞ĂЯѩү۰˵ົͽቢّ۞פ۰۞ܮૻ̂็ᇫਕ˧Ă͞۞ ॾё ᆷ۞ܑனĂ˵ಶߏన۰ߏͽቢّѨԔซۍтPDFᑫ९ܼࠎЕО҃నࢍĂଵּ ԆБ˘ᇹĂϺӈϫ۞дܲхࣧؕ ҖዦĄ͍ߏѣారّ۞߇ְ३Ă۰הᄃ৽ώО ߇ڱ௫ၚͽቢّѨԔዦĂͽҺــ ͛І۞ᇹёĂЯѩPDFᑫ९۞͛ффវ̂̈ Ă˯ޘĂֹϡ͞ ְଐ༼ֽ̝ᐷΝਔĂЯѩдͧྵ̂ٸϏ҂ᇋࢋдཝᏈ၌ዦ֭҃ ۰ܮёҋܼዋЪАЕОֽĂГซҖ৽ώ۞ዦ ͛ώдშྮૻ̂Αਕ͚˭ĂߏՀ͞ ቢّዦᔵܧቢّ۞͞ёซҖዦĄܧĂᔵPDF˵೩ֻాඕ̈́በᏭ࣒Լ۞Α ͽ ਕĂҭ̙֭ߏPDF۞ࢋϫ۞Ą ̙ߏ͛ώ̖ਕซҖ̝পኳĂҭ̙Ξӎᄮ ቢّዦ̝ซܧܮቢّዦ͞ гĂ͛ώ۞నࢍܼ͞ܧშྮ͛ώٙ೩ֻ۞ٺҌ ቢّኑܧёĂ̙֭ߏშྮ͛ώ۞ѣপّĂЯࠎО ҖĂშྮᒖဩ˭͛ώٙਕពϯ̝ ͛ώٙਕܑன۞Ăͷშྮה͛ώ˵ѣොᛖăણ҂३ϫă৶͔ඈᙷҬ ᗔপّ̙ߏОה ͛ώ˵ΞТॡ೩ֻ۰ͽቢّ͞ё۞ዦᏴ ה͛ώాඕ̝ඕၹĂЯѩშྮ͛ώᄃО
63 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
ፄĂЯѩშྮ͛ώొҭѣ็ዦ̝প ംᇊΝචΐӀϡĄ הࢬበଵТ৽ώОۍĂՀѣາ۞ዦপّĄ ᔵధк̄ᑫ۞ّ ؠԛវ ˘ᇹĂଳϡ็۞ࢱѨăౢ༼ඈಏҜĂҭϫ̈́טαă՟ѣቔ಼ࢨ Ąӈֹ̄ᑫܮព۞ቔ಼ࢨ ۞˵Ϊߏࠎ˞ቢّዦ̝͞ځफ़ѣྤהშྮ۩ม̙ညО ॾёĂ˘࣎ཝᏈ၌ۍТ৽ώ˘ᇹ۞ଵפଳ ܜĂಶಫՄ۞পّ҃֏Ă̄ᑫ९̝̰टט टৼဦ३۞Ԇፋ˘ࢱĂ҃ڱߏــ৽ૺ ̂̈ݒהߏͽटณֽܑ̂̈ϯĂͧ็Оޘ ࠷ՀкᐼхྤੈٙΚ̝۩มĂЯѩү۰д ᅮӀϡဂ˭ொଡคĂឰజཝᏈ၌ၟଫ۞༼ Ꮘ၌༊̚ĂЯѩဦ३۞ᖙזٙਕܑன۞ ొ̶̰टͽொטүॡĂืЯቔ಼̂̈҃ࢨ มĂ҃შྮ͛ώΞෛࠎߏధк༤۞ ࢱᄃཝᏈ၌۞൪ࢬྯજຍཌྷߏ̙ጐ࠹Т۩ ट̰ొ̰ז͛ώଂγдԛёהĂү۰Ξͽд ۞ĄѩγĂОۏ͛І̟ͯ߱ͽЪ۞ய ඕ྆ࢬ೩ֻՀк۞ྃ·ྤੈĂឰ۰ෛᅮ ౌߏؠݭၗĂ۰Ϊਕዦ̰टĂ̙ਕా ăࢦٕበᏭ̰टĂҭშྮ͛ώтٵࢋ҃ҋҖᏴፄĄ ι ͛ Т̄͛ώ˘ᇹĂΞͽዦĂࠤҌΞͽהಶү۰۞ྤੈ̰टϫ۞Ă̙გߏО гኑᄦă˭ྶٕበᏭĂӀϡܮឰ۰͞ٸώٕߏშྮ͛ώĂү۰˘ؠົᏴፄዋЪ۞ ฟ னј۞̄͛ώΝበᏭயϠዋЪ࣎ˠᅮՐ۞ הણ҂ྤੈᅃӄԆјҋ̎۞үݡĂΪߏЯО Ăү۰Ϊਕ າ͛ώĄט͛ώѣ˘ؠ۞γдणன۩มࢨ ၗ̙ᘦؠېдᙷҬ۞ிкણ҂ྤ̚ᏴፄዋЪ۞˘ă ̣ăშྮྤੈݡኳ̙˘ͷ Ăͽ შྮྤੈᄃ็ဦ३ăഇΏඈྤੈ̝ய˭ט೩ֻ۰ણ҂Ăٕߏдфᇴࢨ˟ д ϠԔ̙֭ТĂ็ྤੈ۞யϠᅮགྷ࿅ϒёڍؠณ۞͛фٕဦညΝܑ྿̰टĄҭт˘ ү۰Ԇј̝̰टૄώ˯ߏ݈ۍԔĂۍშྮᒖဩ˭ĂӈֹЯ҂ณ̄ᑫ९็ᅍ̈́ યᗟĂ҃ื࿅̂۞ᑫ९ซҖ̷ ᅮགྷ࿅छᆶߤĂͽቁܲྤੈ۞ݡኳĂ͍ޘి۞פ ݡՀߏͽѣགྷ࿅ᚑᖰᆶߤۍг࿅ᑭ ጯఙّ۞ٽटޝ౷Ă̶̝̄ᑫ९˵Ξͽ ݡᓏ̝ࢦࢋᇾĂͷଂᆶߤăۍĄЯѩಶྤੈٙҫ۞၁វ۩ม Ԕࠎྍזߤྙט৶፟ ࠹༊۞܅Ăፋ࣎߹ߏࢋהОۍז࠻ĂೀͯЍჄͯӈΞͽटৼፋइѺࡊБ३ ࣒Լֽ ၁វٙื۞۩มम ॡมĄBurhill ̈́ Tubby-HillĂଂѣགྷהБ̰͛टĂО۞ ٙਈۍม۞ॡมᗓĂဦ३̝ۍϒёז ࠤ̂Ą͍ྤੈࡊԫ۞ԣిซՎĂྤੈ۞ᐼ д̙ᕝჟซĂЯѩԫ ۞πӮॡมࠎ5ѐĂߏഇΏπӮ3.5ѐॡมౌ˵ޘిפх۩ม̈́ ˵జྋՙĂ ۞1.5ࢺĂĞො9ğӈֹߏՏ͟Ώ۞ಡ৽ޞఙᆸࢬ۞યᗟૄώ˯ౌߏΞͽഇ ็ٺிкྤੈ۞Ӏϡયᗟߏᅮࢋΐˢ࣎ˠ۞ ᅮࢋᆶቇඈ݈ཉүຽ۞ॡมĂЯѩ࠹၆҃
64 შྮ͛ώዦ̝ଣ
ࣇౌߏᖣٺϒёᓄႲԔĂშྮྤ֭՟ ࠎ௺ਝҖĂ˟۰࠹Ҭ̝д۞ۍהО ϫ۞۞࿅ĄܕԯᙯĂЇңਕֹϡშྮ۞ˠĂ Ϥ˘̙ᕝ࣒ϒਝ҃ᔌ۞טѣᆶߤ፟ ౌΞͽҋҖЇңྤੈ˯ྶҌშྮ˯Ăซ҃ Ğො12ğЯࠎშྮ͛ώዦ̙ည็ዦ ԣిĂݡኳ˵࠹༊ Ϊᅮү۰న۞ྮቢҖซಶрĂᔵშܜጱშྮྤณ̙ҭᆧ ቢّ͞ёዦפၗ࠹༊̙ᘦؠĂ ྮ͛ώ۞ዦ͞ё˵ΞͽଳېĄѩγĂშྮྤੈ۞˘̙ Ă Ăҭ၆ү۰న۞ቢّྮቢ̙௫ၚॡĂזಶߤྙ̙͇ځధ˵ੈྤ۞זனдΞͽ࠻ Ᏼፄֹ۞טѨԔࢨצតજߏ࠹༊࿆۞ன෪Ą ۰ΞͽᖣϤాඕ̙۞ੈྤ ϡĂ࣒ϒҋ̎Җซ۞ྮቢĂயϠྵዋЪҋ̎ ણăშྮ͛ώᄃ۰̝ᙯܼ ዦ۞ྮቢĂϺӈ͛ώ೩ֻ۰Ωγ̙Т ዦૻአ۞˘ّቢّѨԔĄ็ٺ צ၁˯ĂԧࣇனдϠ߿ధкᆸࢬ̏எְ ᔙซĄྤ 1976ѐĂRoland Barthes̝үĶү۰̝ົۤੈྤـࡊԫ̝ᇆᜩĂ֭̏ੈྤ ࡊԫԼត˞ˠᙷ۞็ᇫ͞ёĂซ҃Я็ᇫ ѪķĞThe Death of the Authorğ೩˘࣎ᙹੈ ё۞Լត҃Լត˞ˠᙷૄώ۞̼͛ᆸ ᖬ็ͽү۰ࠎ͕̚۞៍ᕇĂܑϯ̙გү۰͞ ࢬăϠ߿͞ёĂ̚˵Β߁˞၆ྤੈ۞ᄮ ۞ຍဦࠎңĂ͛ώ˘όజ൴ܑٕӔனĂ۰ ޥᙊͽ̈́ዦྤੈ۞ҖࠎĄ˘ֱ͛ώநኢጯ дᄃ͛ώ࠹࿃ॡĂ۰ົͽ̼͛ਔඛ̈́ छĂтGeorge LandowӈĂ̄͛ώ۞ ҂Ă౹ౄ۰ҋ̎۞ຍཌྷĂ˵ಶߏ͛ώ۞ ۰֗˯Ăͽ۰ࠎ̚זன่̙Լតԧࣇᄃ͛ώ̝ม۞ᙯܼĂ˵Լ ຍཌྷ̈́ྋᛖᝋᖼ ͛ጯ۩มĂ۞ّٸតԧࣇ၆ۢᙊᖐ۞͞ёĄĞො10ğΩჶώ ͕Ăኬ̟۰౹ౄّăฟ ༄ି˵ĂዦҖࠎЯ̄ಫ̬۞ன Їң۰࠰ѣ࿅ү۰҃ۡତྚᛖ͛ώ۞ᝋ யϠԼតĂԼត۞̙Ϊߏዦ௫ၚ̈́ዦ ӀᄃΞਕّĂЯѩĂЇңү۰۞ᓏࢰ˘གྷᆷ҃ ᎿхĂͷ͛ώ۞ຍཌྷߏܮĂޢёĂᔘѣዦ͕ந˯۞ᖼតĂͽ̈́၆ۢᙊ јĶ͛ķ͞ ҋү۰ĂֽܧϤ۰࣎ˠ۞ྚᛖٙኬ̟Ă҃ ྤٺሀё۞ԼតĄĞො11ğᖎ֏̝ĂϤצତ ࡊԫౄಶშᅫშྮјࠎӔனྤੈາྶវĂ ЯѩĂ۰۞ኚϠυืͽү۰۞Ѫ˸ࠎੈ ͽҋ̎۞ٺЯາಫវপّĂ۰υืᖣϤཝᏈ၌̖ ᆊĂͷ۰Տ˘Ѩ۞ዦĂ˵ඈ֭ ਕৌϒ˞ྋშྮ͛ώ̝পঅΑਕĂЯѩଂ ྚᛖ͞ёࢦາซҖ˘Ѩ͛ώ۞ᆷүĄĞො შྮᒖဩ̈́͛ώপّĂԧࣇΞͽ൴னშྮ 13ğ זצٺ͛ώᄃ۰̝มѣ˭Е̝൴णᙯܼĄ ၆Їңԛё۞͛ώ҃֏Ă۰Ϥ ăခᐽ۰ጱШ۞ዦ͞ё ώ֗۞ିֈࡦഀăགྷរඈᇆᜩĂଂ͛ٙ̚ᒔ˘ நྋ̙֭˘ؠߏЪү۰̝ࣧຍĂЯѩ۞פ ͛ώநኢछTerence Harpoldዦͧಔ
65 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
Т˘ቔ͛ౢĂ̙Тˠዦົѣ̙Т۞៍ຏĂ ࡁտពϯĂ۰ซˢ˘࣎າშ৭ॡĂѣ78ƫ ᇾᗟٕၡࢋඈѣࢨ۞͛фזຍڦᒖဩᄃপኳĂֹBarthesͽ ۞۰ΪົٸΪߏშྮ۞ฟ ۰ࠎ͛ώྚᛖ۰۞៍ᕇĂົЯ۰Ξͽ ྤੈĄĞො16ğౘ݄රͽТॡѣ৽ώ̈ᄲ ధкણ҂ྤੈͽ̙̈́Тዦྮश̝ᏴፄĂ ̈́შྮ̈ᄲዦགྷរ۞۰ࠎࡁտ၆෪൴ז შྮዦ̙֭නዋĂዦ̄̈ᄲٺѣՀк̙Т۞ୁ൴ٕྚᛖĂࠤҌᑒӄ۰ னĂϤ҃ ఼૱ߏᕱᜓّ۞ዦĂĞො17ğѩγĂዦ ٺᖼࠎү۰̶֗೩Ω˘࣎າ۞͛ώĄϤ ᄃ ৽ώ̈ᄲॡĂ۰ົుфዦăྵะ̚ჟهBarthes Ķநຐ͛ώķĞthe ideal textğໄ ͛ώրдԛё˯ܧ૱࠹ҬĂЯѩGeorge ৠăͽዦܜቔࠎćዦ̄̈ᄲॡĂ িٽLandowᄮࠎ͛ώ̈ᄲ۞னΞᄲߏ၁ኹ ଳர͞ёĂͷЯዦ̄̈ᄲீ༗ट ĂܜBarthesٙ೩۞நຐ͛ώĄĞො14ğΩ ౻ĂЯѩዦॡมౌ̙̈́ዦ৽ώ̈ᄲ˞ ൺቔ̈ᄲĄĞො18ğJakobٺγĂ၆ү۰҃֏Ă͛ώ۞ϫ۞д೩ֻ۰ ዦ۞˵ߏᛳ িٽࢬ၆Ꮘ၌۞ዦˠटٺҋҖᏴፄ۞ᝋӀĂ̙ૻ࢝۰˘ّ۞ዦ NielsenĂϤ ຍᙊгຐ߄Ᏼ˭ົܮώ֗۞үݡѣૻধ͔ጱ ࢽĂЯѩдዦॡĂڍѨԔĂЯѩт ۰ೈ˘ؠ۞ዦѨԔĂืͽారّ۞ୃ͞ ᙯᔣфĂ̙҃ߏ˘ҖҖгዦĂፂ1997ѐ פቢّዦ ٙซҖ۞ࡁտአߤពϯĂѣ79ƫ۞۰ଳܧёౘ̰टॡĂ̙֭ዋЪଳϡ ё̝щଵĄ ᕱᜓ͞ёซҖዦშࢱĂ่ѣ16ƫ۞۰ߏ͞ ଳుфዦ͞ёĄĞො19ğΩᆒݻӖඈˠ၆ ޘăშྮ͛ώዦࢋߏᕱᜓͷዦి˟ ̄ಡ۞ࡁտ˵͚Ă̙ኢߏዦ̄ಡٕ ၙྵ Ă၆ّܮॡมдཝᏈ၌˯ዦྤफ़ ็ಡ৽Ăዦ˯۞නዋّ̈́͞ܜࡁտពϯ ߏනዋ۞ዦҖࠎĂጱ۰̙ߏྤफ़ ۰̪ߏࢦࢋ۞҂ณЯ৵ĄĞො20ğ̙ тО̙ޘژЕО˭ֽͽᗓቢ͞ёዦĂಶߏͽԣిᕱᜓ ѩγĂЯϫ݈ཝᏈ၌۞ྋ িٽ͛ώ̝ĂጱཝᏈ၌ዦटה ྎዦ۞ሀёĄP. Muterפர͞ё۞ ̙ ዦ৽ώၙĂͧົޘP. Maurutto̝ࡁտពϯĂ၆ཝᏈ၌˯۞ ࢽĂͷుфዦి̈́ યᗟࢋߏཝᏈ၌ޘͽྎ ࿅ѩᏈ၌ዦ۞ిܧĂপҾߏშࢱĂ۰ߏͽர҃ੈྤ ڍયᗟĂ߇Grould۞ࡁտ൴னĂтޘژ̝͞ёซҖዦĂͷዦ৽ώ۞நྋ˧ົ ۞ྋ ཝᏈ၌ዦ̄͛ώĂ۞ޘژᇆᜩٙ ֹϡྋົޘዦཝᏈ၌ĂЯࠎዦిͧ ͛ώߏ˘ᇹ۞ĞොהᄃዦОޘྤੈ۞ϒቁّҲć၆ܑᆸጸ҃֏Ă ዦి ͛ώ̝मளהዦົͧர͞ёՀϒቁĄ 21ğĂЯѩдͧྵ͛ώᄃО۞ޘి૱ϒ Ă̖ਕдଠޘژຍዦ͛ώ۞ྋڦĞො15ğΫ̜Ң̂ጯᄃThe Poynter Institute۞ ॡĂᑕ
66 შྮ͛ώዦ̝ଣ
͛ώዦ ˧۞̼͛Ă҃̄͛ώညߏ˘ळྤੈהѩតᇴ˭Ă˞ྋ͛ώዦᄃОט ڱᄙཱུᕇͪҬ۞ዦĂٺĂֹϡ۰้Шڒ ̝มߏӎѣमளхдĄ ˧҂ਕޥޘᄃͅਡĂጱஎژ̶ְୃٺڦ҂ ޥăૻአк̮ˬ შྮ͛ώ۞ాඕΞТ˘ᗟ۞̙ ಉεĄĞො25ğЯѩ͛ώ۞ࡁտ˵൴னĂ ቢّዦ͞ёዦ͛ώ̙˘ؠͧͽቢܧТຍ֍ٕ៍ᕇჸะдТ˘࣎ྤੈ༼ᕇ˯ĂЯ ͽ ĂּтFoltzޘ͛ώ۞நྋהѣခᐽ౹າ̈́к̮ ّ͞ёዦОّٸѩι۞टৼّ̈́ฟ ೀͼ՟ѣޘቢّඕ ۞ࡁտពϯ˟͞ё۞ዦநྋܧჯ۞Ξਕܑன͞ёĂТॡĂι۞ޥ ၹ˵ခᐽ՟ѣ၆ѨԔ۞ዦĂѩ՟ѣٙ मҾĞො26ğĂҭߏ͛ώ۞నࢍ۞ቁΞͽ ĄΩצј˞͛ώ̝ૄ ೩ֻ۰າ۞ዦ͞ё̈́ዦຏౕދᏜ۞ฟؕ̈́ඕՁĂͅԩ ቢܧώপّࠎĂϒтDiane GrecoĂ͛ῴ Barab, Young̈́Wang۞ࡁտĂֹϡ ѣड़ّĂٕ۰ߏ۰៍ᕇ۞ ّዦѨԔዦ͛ώ۞۰ྵਕҋԧՙؠ۞ޢԩඕՁă ᅺĄĞො22ğ ̈́ྋՙયᗟĂ҃ͽቢّዦѨԔдཝ˯ዦ P. A. Carlson͛ώ۞შඛ༼ᕇᄃ ̄͛ώ۞۰дዦநྋ˧˯ܑனྵ எᆸඕၹ࠹Ҭ рĄĞො27ğ۞̚هໄڱඕপّˠᙷຐా αă۰۞ፉྵ̂ זତᛈٽĞො23ğĂӀϡాඕĂ۰Ξͽट ͛ώ้ШӔ შྮ͛ώ۞ాඕඕၹߊឰү۰ᐌ͕הТ៍ᕇ̝͛ώĂ̙ည็О̙ ܮ͞˫ϲాඕᙯܼĂޙனಏ˘̝៍ᕇĂЯѩGeorge Landowᄮࠎ ٙ୬гࠎྤੈ༼ᕇ ቢّܧ۰ҋϤᏴፄዦྮशĂͽྯё۞ ޥ҂ĂٙᏜԲෞّ۞ޥ͛ώΞܳซԲෞّ۞ ็ుфăుҖăుࢱăుΊ۞ቢפ҂ӈߏ˘ᙯᓑ̼۞࿅Ğprocess of ͞ё contextualizationğĄĞො24ğͽୃ۞៍ᕇ ёዦ͞ёĄ็͛ώѣؠ۞γݭ̈́በଵ ͽ̟ڱटĂ̰צк̮៍ᕇ۞ܑ ѨԔĂ۰Ϊਕజજгତٺ࠻Ăშྮ͛ώߏѣӀֽ ͛ώಏ˘ዦྮश̝నהОٺ྿Ăּтү۰д౹үॡ఼૱ົͽௐ˘ˠჍٕ ՀԼĂ࠹၆ ۩ௐˬˠჍ͞ёֽୃ߇ְĂಶ็ආ߇ְ ࢍĂშྮ͛ώኬ̟۰Հк۞ҋϤ ߄Ᏼ̙Т۞ୃ៍ᕇֽ มĂឰ۰Ξͽдాඕ̝შඛྮश̰ҋϤਝڱ३ࠎּĂ۰ߏ ආ߇ְ३Ξనࢍк ҖĄ̙࿅ѝдˠᙷࣧؕ۞˾ᄬ็ᇫॡĂ۞ۍካ߇ְĂҭ̄ڟ ቢّপّĂЯࠎܧ̙࣎ТˠჍٕ̙Т֎Ғֽୃ߇ְĂ೩ֻ౹ ಶѣϫ݈͛ώٙѣ۞ ҂ሀёĂϺޥү۰Հк̮۞ܑனशĂឰ۰ѣ̙Т۞Ᏼ ͛ώ۞నࢍܼдሀᑢˠᙷ۞ ҂ទޥ҂̙֭ԆБߏቢّ۞ޥ͛ф۞ ӈܑϯˠᙷ۞הፄĄ̙࿅ĂMyron TumanᄮࠎĂО ڍ҂ਕ ᏭĂӎӈٙᏜ۞ຐည˧ٕ౹ү˧ĄтޥޘϲஎޙਕૉރទᏭăᘦؠّᝋ
67 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
၅π૱ԧࣇᄃˠ̝ϹኘĂົ൴ன၆ྖ۞ ాඕ۞ਕ˧Ă̖ਕ୮ፉгдྤੈ༼ᕇม៍ ή̄ึԔ̙˘ؠѣቢّ۞υᙯܼĂΞਕົ ҋϤਝҖĂೱ֏̝Ă۰υืѣજ۞ၗ ڦٙѣ۞щଵĂ༊˵ࢋצజજгତܧĂޘ ˘೩۞ྖᗟĂ̙҃ညԧࣇдܢѣࡎ εΝٽຍ˯˭̝͛ม۞ారّ̈́ ຍߏӎాඕѨᇴ͉кĂጱώ֗टڦ३ᆷ͛ౢॡĂົ ӀซҖዦĂЯ ͞ШຏĄࢬ၆ٙѣү۰న۞ాඕྮशĂึڱទᏭّĂͽҺዦ۰ ͛фૄώ˯۞ඕၹщଵӔனӈߏ੫၆ ̙გߏТ˘Њ͛ώ۞̰ొాඕĂٕߏШγؼהѩО ቢّዦ҃నࢍĄ ҩ̝γొాඕĂү۰నࢍాඕ۞ϫ۞ѣк ඕĂԆБࢋϤ۰ా۞ځቢّপّܼཝࡊԫ̈́შ ΞਕĂధкᔳಔ̙ܧ͛ώ۞ ૻ̂็ᇫਕ˧̝ኲĂͽѣՀр۞൴णᐹ ҋҖҿᕝĂЯѩ۰ٙᏴፄ۞ዦѨԔ̈́ቑྮ Ξਕߏᄃү۰ࣧώనࢍ۞ϫ۞ߏ̙Тޝ๕Ăͷཝ۞ᐼх̈́णனΑਕຍᏜԧࣇ̙˘ ಛ Ξਕ۞൴णྮशٸؠࢋឰְଐԆБֶԔଵЕĞො28ğĂ̙࿅࠹ ۞Ăٕ۰ߏᄲү۰ฟ Ąפ͛ώ۞ቢّপّĂк̮ྮश۞͛ Ϥ۰ҋϤᏴהОٺ၆ ඕдߙ˘ᆸѨ˯ĂΞਕΪߏᖎಏ۞ాా ܧឰ۰ਜ਼ε͞ШĂপҾߏ༊۰ٽώ˵ट ຽˠ̀ॡĂЯᏰҾ̈́Ᏼፄྤੈ۞ਕ˧ྵ ඕ̍ĂҭдՀஎ۞ᆸѨ˯Ăιܑ۞ߏᇆ યᗟ˵ົྵкĂТॡ˵ົ ᜩԧࣇ˞ྋ͛ώ۞˘࣎ాඕࢋІĞelementsğ۞זमĂጱٙ࿃ Ăాڱౝˢాඕ ۞͞ёĂιߏ˘ཱི࣎ᄬ֏۞ᖼೱ͞ٺЯࠎాඕ۞Ѩᇴ͉кĂͽ Ᏸᙊϫ݈ٙд̝ҜཉĄ ඕ۞ࢋІ่̙జాඕĂ˵д࿅̚யϠԼڱਜ਼झੱ̚Ă̝ តĄĞො32ğNicholas C. Burbulesᄮࠎ͛ٺConklinĂ۰ົਜ਼ε͞Ш۞ࣧЯд ຍ۞ాඕॡĂ І۞ాඕܑ۞่่̙ߏాඕ˟࣎ྤੈ҃ڦ͛ώд೩ֻధкӛ͔۰ ᛉĄĞො29ğMiall۞ࡁ ̏Ăᔵాඕ۞ඕၹౌ˘ᇹĂҭܑ̙֭ϯٙޙϏග̟۰Їң֭ ѣ۞ాඕౌѣ࠹Т̝ຍཌྷᄃᙯܼĂాඕԼ הώ߇ְͧዦОۍտĂዦ͛ώ ҂̝͞ёĂЯѩాඕᔳޥ15ƫ۞ॡมĂͷዦ͛ώ۞۰ ត˞ྤफ़జዦ̈́܅͛ώк ଂܮдዦ࿅̚யϠĂٕߏຏᛇ႒ଫ ӣ۞ຍཌྷߏк̮۞Ă̙ᑕజෛࠎΪߏ͞ٽट Bᕇ۞̬̚۰, ԧࣇ̙ߏ่ྫྷೈᕚдԧזߙֱྤੈĄĞො30ğΩMishrä́Nguyen- Aᕇ ͛ώ۞ቢّ ࣇீ݈۞ాඕ҃̏ĂᔘࢋΝྋᛖຍཌྷ̈́הពϯĂО˵ڍJahiel۞ࡁտඕ ෞҤዋЪّĄĞො33ğٽቢّዦ͞ёटܧዦ͞ёͧ͛ώ۞ ਜ਼εଫĄĞො31ğ ְ၁˯Ăдዦ࿅̚Ă͛ώᄃ็ٽ߇ְ̰ट۞൴णĂ̙ Ă༊۰Ᏼፄߙ˘ྮशٺЯѩѩྵ̂ዦྮश۞Ᏼፄ˵ͅߍ ͛ώ࢛ள̝д ዦ͛ώ۞۰Ҍ͌υืѣՙؠ̈́Ᏼፄ ॡĂТॡ˵ᅈᗓ˞পؠ۞˯˭͛ĄĞො34ğ
68 შྮ͛ώዦ̝ଣ
͛ώ۞ ֱ߿જώ̙֭֗ߏዦĂͷืਈॡมăהଂ͛ώ۞ඕၹֽ࠻Ăዦ็О ĄĞො35ğ࠹၆гĂშྮܛ۰ଂොᛖٕણ҂३ϫ۞͛фĂΞͽࡗரۢ ჟ˧ĂࠤҌ ̄ᑫ೩ۍݡ˵ѣშྮۍĂధк็ޢซ˘Վણ҂ྤੈ۞̰टĂҭߏშྮ͛ώ ன ాඕѣֱυืాඕҌజాඕĂ̖ۢ ֻ۰ӀϡĂࠤҌѣֱྤੈΪனдშྮĂ۞ ܅टࠎңĄЯѩ ЯѩӀϡຩವ͔ᑜ̈́ాඕΑਕĂΪࢋ̰ੈྤ۞ޢᔳᖟдాඕࡦ შྮ̚۞ણٽॡมᄃჟ˧ĂӈΞᅅ۞͌ޝ ۰ΞਕѣមಈனĂ˵Ξਕߏε୕ĂЯࠎԧ ࣇٙᏴፄ۞ϖᅈΪߏ˘୧˭˘Վ۞ྮशĂ҃ ҂ྤੈٕٙдშӬΐˢҋ̎۞̄͛ώ̚Ă ޝᕇĂͷЇң۞ொજĂౌߏଂ˘࣎̏ۢ۞ јࠎາ͛ώ۞ણ҂ྤफ़Ăពϯ͛ώѣܧ ॡม۞͌ޝ܅टซˢΩ˘࣎Ϗۢ۞̰टĄ ۞टৼّ̈́ΒӣّĂ่ᅮ̰ д՟ѣјώᄃӀማ҂ณ˭Ă ᄃჟ˧ĂӈΞͽాඕΞણ҂۞შྮٺѩγĂϤ к˞Ă ྤੈాඕд˘ĂͷЯშྮ̝ᐼх۩มѣྵٽࢋјࠎშྮү۰ពͧ็ү۰ट ᅮࢋፉ͕ҋ̎͛ඊтңĂ˵̙ᅮࢋፉ͕ѣ ̂۞ᇅّĂྵ̙ົЯቔ಼ᙯܼ҃ѣᚑॾ̝̙ ĄטĂЯѩშྮ۩ม̏јࠎధ ాඕᇴณࢨۍᙸຍۤۍ кˠΩ˘࣎Հᆵᇃ۞౹ү̈́ྏរᒖဩĄд՟ ̱ăϒёྤੈವՐ̪ͽ็ዦࠎ ௫ၚ็ዦ۞۰҃֏Ăᔵ̏ٺѣ̦ᆃፉ̈́ᑅ˧˭ĂధкүݡΪߏྏរ۰ ၆ შٺԯ གྷϤጯ௫˵ਕӀϡშྮซҖዦĂҭ၆טݡѣᆶߤ፟ۍᐌඊ̝үĂ̙ည็۞ ҋົშྮዦޝຍүݡ۞ݡኳયᗟĂ ྮዦᑕ౯۞ΑਕĂڦᙯĂֹܳү۰ҋົ ͛ώᔘᚑ ᄃ็ዦซҖͧྵĂԓ୕ྤੈࡊԫ۞൴णהЯѩშྮྤੈ۞ݡኳયᗟͧО ࢦĂጱ۰ώ֗۞ҿᕝ̈́ᏴፄፉྵࢦĄ ਕдࣧѣ͞ё۞ᐹᕇ˯ᚶᜈ൴णĂഇ ĄMiriamڱߏᏴፄ̈́ҿᕝ˧Ҳ۞ආ҃֏ĂՀᅮࢋ ͕நҬͼ̏јࠎ̂छ۞ૄώ࠻͍ შྮ۞ Schcolnik۞ࡁտពϯĂֹϡ̄३ዦ፟זӄĂ̖ਕৌϒӀϡם̝ܜҁर̈́छ рĄ ۰ᄮࠎ̄͛ώᑕ౯۞ˬࢦࢋপᇈĂֶ ણ҂ྤफ़ ࢦࢋ̶ّҾߏϫѨăాඕᄃဦϯăͽ̈́ࢱפயϠາ۞͛ώ̈́ٺٽặ Ă߇ώኳ ቅăᇾᗟăࢦࢋфຉ۞ᇾϯĂͷ۰۞ዦ۞טफ़ߏѣቔ಼ࢨྤהОٺϤ ᙷҬ็ዦဦ३۞ቢّዦ͞૱ܧफ़ߏᏴፄّ۞̈́ଵّ۞ĂՏ ͞ёྤהĂО˯ ϡણྤफ़ֹ͌ޝᖙࢱĂޢࢱăՏ˘ΊΪਕΒӣ˘ؠ۞͛фᇴณĂт ёĂ̂ౌΪߏ݈˘ ѣ͔۰ซ˘Վዦ۞ણ҂ྤफ़Ăυ Ğcross-referenceğĄĞො36ğEric J. Simon ၆ڍ ३ăШဦ३ ̂ጯϠ۞̄ዦ௫ၚࡁտ˵ពϯĂጯϠᙯפ࿅˘ֱ߿જĂּтΝ३ߛื ϫ۞Ă҃ ͕̄३ߏӎѣΞͽညዦ็ဦ३˘ᇹĂזᐡࣄ३ٕҋҖᔉ෴ဦ३Ă̖ਕ྿
69 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
ĂΞͽᖣϤޢਕд˯ࢬ൪ࢦᕇ̈́ઇොĂ̚ѣ87.3ƫ۞ ༊۰˯შዦშྮྤੈ ጯϠܑϯࢦࢋ۞পᕇߏΒӣф۞ΑਕĂ შྮ۞̳Вኢડ൴ܑຏ֏Ăឰҋ̎۞ຏ֏ ତಶ̄३̚۞ಏфซҖߤྙĄĞො ϲӈјࠎშྮ˯۞າ̄͛ώĂҋ̎۞֎ۡܮ͞ 37ğΩͳध∖ඈˠ၆̂ጯϠዦ็ဦ३ᄃ Ғᖼೱࠎү۰Ą੫၆შྮ۰̝ᙷݭĂ ዦ̄३۞ࡁտពϯĂ็ဦ३д۰ዦ Slatin̶̝јˬᙷĂ̶Ҿߏপؠྤੈᅮ ۞જ፟˯ܼͽՐາྤੈࠎࢋϫ۞Ă҃ Ր۞ᕱᜓ۰Ğthe browserğăԱವপؠྤੈ۞ ̄३۰̝ዦજ፟ࢋߏЃยऎሄĄ ֹϡ۰Ğthe userğ̈́ᄃү۰ВТЪү۞ВТ Ğො38ğMiriam Schcolnik၆ֹϡ̄३ዦ ү۰Ğthe coauthorğĂĞො41ğ̚ВТү ёপٸ፟۰ֹϡአߤ˵ពϯĂዦ̄३۞ϫ۞ ۰̶֗۞யϠߏЯࠎშྮᒖဩ۞ฟ ΐˢࣧүڱഫઈ ّĂឰ۰Ξͽҋ̎ۢᙊᄃ࠻̈́ٻࢋࠎЃยऎሄĄĞො39ğͳ༯ ၆შྮ̄३۰̝ࡁտ൴னĂ۰ಈᝌ ۰۞үݡ̰Ăᄃࣧү۰˘ЪүϠயྤੈĂ შྮ̄३ᙷࠎ͛ጯᙷĂ˵ߏઐЃยऎ ซ҃јࠎүݡ۞ВТү۰ĄSven Birkerts̈́۞ ሄĄĞො40ğពϯϫ݈შྮዦ۞۰̪ Ilana Snyder˵ᄮࠎĂ͛ώϒдԼតԧࣇ၆ எ۞็ዦ௫ၚĂࣇԓ୕შྮࡊ ү۰۞ᄮۢĄĞො42ğޝѣ ၗېშྮүݡΞͽдϏԆБԆј۞ٺԆБ௲ᗓ ϤܧӀّĂ҃ܮԫਕ೩็ዦ̝ ᔛኛѣᎸܮዦ۞ሀёĂϺӈԓ୕ࣧώр۞็প ˭ĂᐌॡΏྶдშྮ˯Ă߇͞็ ᄃົޙາ۞შྮᒖဩ̝ዦĂࠤҌซ ۞۰˘ણᄃ౹үĂּтҖ߆ੰ͛זਕؼᜈ˵ّ ķĂӈဘྏޏપשՎᕖٕ̂೩̿ᐹᕇĄ ᓑЪಡઘΏඉထ̝Ķ͛ጯ˘ யϠкࢦ̶֗ ͽкඕԊ̈ᄲତ˧౹ү͞ёĂՏ͡ᔛኛ˘Ҝٽăֹ۰ट˛ Ăҭ үछዸ৭ĂឰѣᎸ۞۰Ξͽॲፂዸ৭үۏய۞ۍ۞ዦಫ̬ߏϒё็ Ϡ छ̝ΗјݡĂᚶᜈҋҖତ˧˭ΝĄᔵү۰ۍᄃ็۞ۍშྮॡֽٙ۞̄ ᙥ̚யϠྤ ᔛኛ۰˘౹үٕߏͽкඕԊ೩ֻ۰ۍᇹĂЯࠎ็˘̙ޝၗඕၹ ҂۞͞ёĂ̙֭ߏშྮዦ̖ѣ۞ޥĂֹЇ Ᏼፄّٕٸү۰֎Ғ̏ᐌშྮ۞ฟ۞ੈ ңͽֹϡშྮన౯۞ֹϡ۰ౌΞͽјࠎྤ ү͞ёĂҭЯშྮѣ̢જّăӈॡّ̈́ Ăֹү۰ᄃ۰̝มĂͽڍ۰̈́็ᇫ۰ĂЯѩү۰ᄃ ૻ̝̂็ᇫड़ۍү۰ă۞ੈ ۰ᄃ ̈́۰ᄃ۰̝มΞͽѣՀԣి۞̢જड़ۍ۰̝ม۞ᕃ̙ГхдĂү۰ă Ă፬۰̙˘ᇹ۞ዦሄĂࣧώռڍ ۰̝ม۞ࠧቢດᔌሀቘĂϺӈ۰۞ዦ۰ дშྮᒖဩ̚ΩγயϠ۞֗ ˠّ۞ዦҖࠎᕖ̂ࠎ˘ۤཏّ۞̢જĂٽटޝ֎Ғ ĄЯѩĂ̙ޘĄ ϺӈӀϡშྮ೩ۤົ̢જ̶
70 შྮ͛ώዦ̝ଣ
३ಡᗔᄫ۞ዦ̂ొ̶ߏಏШ۞࣎ དྷăშྮ͛ώዦ̝Ϗֽ൴็ٺТ гซҖᗕШϹ णܮˠዦĂშྮ۞ዦΞͽ͞ ߹Ăᔵྖ˵ߏӈॡ۞ᗕШ็ᇫ̍Ăҭ RIT ĞRochester Institute of Technologyğ Frank RomanoĂதܜგநᄃࡊጯጯੰੰהߏྖ۞็ᇫྤੈ่ߏ˾ᄬ҃̏Ă̙ညშྮ О ΞͽТॡซҖкྤੈԛၗ۞็ᇫĄ ᅳˬٙ̂ጯ˩ೀ࣎ࡁտࣶĂซҖ˘ีҤ ѐྤੈ็ᇫݭၗ̝ࡁտĂˠᙷ۞ 2020 ڇՀкૻአ࣎ˠ̼̝ዦפˣă۰Ξͽ ̄͞ё็ᇫ̈́הચ ྤੈд 1995 ѐॡĂͽО ѐॡ 2020 ˞זથ˵೩ֻ ۞ּͧЧࠎ70ƫ̈́30% Ăҭۍચ̝ᔌ๕Ăڇ੨Ъ࣎ˠ̼ ה࠹ͅ۞ּͧĂ̚35% ߏͽОܕ۞ዚಏҜĂֶ۰ᅮՐ˘ Ӕனೀ็ٺТ̙ ഇഇΏ̚۞˘ቔ͛ౢٕߏ˘ώ३̚۞ߙֱౢ ͞ё็ᇫĂ65% ߏͽ̄͞ё็ᇫĄĞො44ğ ˭FatbrainඕЪშྮ ΩγĂ˝ŒѐͽֽĂ઼࡚۞ಡ৽൴ҖณظĄּт઼࡚۞შྮ३༼ 1998ٺᐌᏴዦĞOn Demanding Readingğ̝প ࢫ10ƫĂಡ৽छᇴ˭ࢫ7.5ƫĂ֭̈́ னྵ݈˘ѐഴ͌۞னޘĂခᐽຽࡁտˠࣶ̈́࣎ˠүछĂ ѐĂঐ۰ᔉ३ࢵّ дშྮ˯ҋҖࢎؠᆊమĂ̚ү۰ ෪Ăពϯშྮ۞ன۞ቁ၁ԼតొЊ۰۞ٸү གྷዚሀёĄĞො̈́ۍдዋ༊۞̶ᙷϫᐂĂឰ ዦҖࠎĂซ҃ᇆᜩٸ೩ֻၡࢋୃĂื ۰ΞͽֶዦᎸĂАᏴؠᗟĂГӘۢ 45ğ ᙱჟޝӈΞ߄Ᏼ ࢬ၆ࡊԫ۞ࢨΞਕĂԧࣇޢĂ̝ޘຐዦ۞ࢱᇴ̰̈́ट۞எ ৌϒዋЪ۞͛ౢ֭ҋҖ˭ྶĄĞො43ğᄃ ീࡊԫ۞൴णត̼ĂຐຐдཝϏன݈Ă ཝᏈ၌ז͛фዦ˵ົᖼொהОז͛ώ۞͞ёͧྵĂᐌᏴዦ ኡົຐה۰ᔉ෴็О ፋ࣎შྮዦ۞݈ഀĂJay DavidٺёពΞͽࠎ۰༼࠷ొ̶̙ᅮࢋֹϡ ˯ĉ၆̝͞ ॡ۞ϐഇĂОהОٺϡ̈́ᐼх۩มĄѩγĂ၆ᓾՐ Bolterᄮࠎԧࣇϒ۞ੈྤ̝ז ͛ώΪߏ˘३ᆷ͞ёĂࢬ၆̄͛ώॡה ॡड़ّ۞ྤੈ҃֏Ăּт̄ഇΏĂ̙υ ĄѩۍהОפົۍТ˘ഇഇΏ̝ٙѣ͛ౢౌүຽԆலĂ̖ ۞ֽᓜĂ̄זඈ ਕϒёΏĂ҃ߏྤੈ۞ঐಏҜϤ˘ഇ γĂRichard Lanham̄͛ώෛࠎѣҋ ഇΏᖼೱࠎͽ˘ቔ͛ౢࠎಏҜĂтѩ˘ֽĂ Ϥᄃϔ۞পّĂԯԧࣇଂᄬ֏۞͑ᛇ̚ᛖ ֽĂ̙࿅Ω˘ࠁˠ̀ĂтNeil Postmanٸ ၆ү۰̈́۰҃֏ౌߏᗕᛏ۞ඉரĂЯࠎү ĂТॡ˵ ᄮࠎĂᔵ̄͛ώϏֽົ೩ֻາݭၗ۞͵ٺ۰Ξͽឰҋ̎۞ࡁտՀѝ̳ο ഇĄ ဦ३Ăᕖण็३ᆷ۞ԫఙĂҭಶϫ݈҃ޞഴ͌۰۞ඈ ֏Ăཝࡊԫ۞ΑਕΪߏઇࠎ˘࣎າ۞ྤੈ
71 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
Ꮾ͞ёĂឰྤੈொજгՀԣĂ̙҃ߏ˘࣎ ሀёĄᔵ̂ొ̶۰௫ၚۡତдཝᏈྻ ̄ฎІٺາ۞၁ኳ఼̍ĄĞො46ğ ၌˯ዦ̄ฎІĂࢋࣧЯд І۞ࣧᇹொҌშྮᒖဩĂЯѩܫ઼࡚హ̳ΦᓁBill Gatesд1997ѐ˵ Ϊߏ৽ώ І۞ዦ͞ё̪ߏቢّሀёĂፋ࣎ዦຏܫ ീĂҌ͌д˩ѐ̝̰Ă็ዦᔘߏͧд ߏــІ̰टܫ͞ёĂͷ็ܕତޝቔ̂ኢ۞͛Іֽ͞ ᛇᔘߏܜཝᏈ၌˯˘ቔ дཝᏈ၌˯̝ዦĄтצშྮዦ̝னᄃ൴णĂ ᖎൺ۞ĂΞͽԡٺĄĞො47ğ၆ܮ Βӣྵኑᗔ̝ੈिĂٕܜ̄ฎІ̰ट̴ڍ ᄮࠎშྮዦڶధкˠಶϫ݈ࡊԫ۞൴णன тԔՎូĂ۰̪ົ௫ၚЕО̄ฎּ ̈́ڤ็ዦĂЯࠎዦ۞ᅅᗫঈפᙱޝ ܫ̄ฎІѣ็זצĄலౣϫ݈ І۞̰टĂٕ۰˵ߏ۞ז྿ڱනዋ̪ߏϫ݈ࡊԫٙ Ӏă̂ณඈ็ᇫᐹܮዦĂ Іᓑᘭٙͻ̝ԣిăۻᅅᗫгोăٕڱཝߏ ĂГ ๕Ăጱ۰ᙸຍΝጯ௫тңΝֹϡ̄ฎޢቔ͛ІܜЕОྶ˭ົــЯѩֹϡ۰ ซҖዦĂֹ௫ၚ็ዦ۞۰ዦ ІĂᖞѣ۞఼གྷរᚶᜈдშྮᒖဩ̚ؼ Җࠎٕ௫ၚ֭ϏயϠԼតĄΩγĂ͛ώ̝ ᜈĄ ᆷүͧ็͛ώኑᗔͷӧᙱĂЯࠎ็͛ώ 2002ѐĂOpen eBook Forum၆ 163 Ҝѣ ҂ֶፂĂҭ ֹϡ̄३གྷរ۞۰ซҖࡁտአߤĂྍአޥࢋܼͽ۰ቢّዦѨԔࠎ ణ۰၆צშྮ͛ώЯග̟۰ᏴፄዦѨԔ۞ҋ ߤ̄३Αਕ̶ࠎ 48 ีĂឰ Г೩ޢϤĂጱү۰υื҂ณ۰̝ΞਕᅮՐᄃᏴ 48̄३ΑਕֶࢦࢋّଵԔĂ ពϯĂ۰̙ҭࢋ̼̄ڍĂЯѩΞ ҋ̎۞ຍ֍ĄඕޥፄĂд༼ᕇ̈́ాඕ˯Ⴝ͕ யϠ̝ࣧЯĄ ۞ΑਕĂ˵ࢋܲ৽ૺ۞рĂЯѩ۰၆ٽਕߏр۞შྮ͛ώ̙ ࡊԫ۞൴णĂ̙ᕝԧࣇˢՀ΄ ̄३۞ؠཌྷೀͼߏ̙Զ̙љ۞Ķ̄Αਕķੈྤ ৽˯۞३ķĂĞො48ğ֭ΎពזѺѐॡมĂ͛ф ΐ˯ĶОזˠម؈۞͵ࠧĂٕధ̙ ࢦࢋ۞гޝ৽ૺ˯ĂშྮዦјࠎϏֽ͵ ৽ૺдனˠ۞͕ϫ̚ᔘߏѣٺГன̙ ۰ಈצࡔ۞ࢋ۞ĂࠤҌ˘۞ዦݭၗĄְ၁ ҜĂٕᄲߏ็ዦ۞ొ̶পّஎ ԧࣇҋ̈ጯ ຑĂЯѩӈֹѣາ۞ዦᒖဩயϠĂ۰̪זצዦሀё۞ෞᆊົٺĂ၆˯ ௫̝གྷរᇆᜩĂЯѩϏགྷ።࿅ཝॡ۞ˠ ԓ୕Ξͽ็ዦ۞ొ̶পّؼᜈҌາ۞ ۰၆ٕ̄შྮዦᒖٺຐညშྮዦ۞ଐဩĂ҃གྷ።็ ዦᒖဩ̚ĄҌڱॲώ ᙱԆБᕚ ဩ۞ጯ௫̈́ዋᑕયᗟĂϫ݈ѐᅅ۞͵дጯޝዦགྷរ࠹༊ॡม۞۰Ăߏ ࠹ᙯ۞ྤੈ৵ዳኝĂ၆შྮצϏ Ϡॡ̈́ତإ௲၆३ώ৽ૺ۞ਜ਼Ă͍дშྮዦ јሢ̝ଐԛ˭Ăனˠ̙Ξਕ௲ᗓ็۞ዦ ྤੈ۞ֹϡ̙֭ࢪϠĂΐ˯ྤੈࡊԫӮ̙ᕝ
72 შྮ͛ώዦ̝ଣ
дᆧૻࡊԫயݡΑਕ̝Ꮠ˧ĂЯѩშྮ ᖞಫវ˘ؠົঐεĂ҃ͅѣΞਕజଯˢ˘࣎ ዦ ਕܑனҋ̎পّ۞ҜཉĂֹາಫវјࠎΩ۞צߏᙱͽឰˠତܧ͛ώ̝ዦ͞ё֭ ࡊੈྤܢᏴፄĄ ˘Ᏼፄ҃̏ĄĞො49ğѩγĂֶ âۡߏˠᙷࢋ ԫ൴ण۞შྮ͛ώዦĂ˵Яྤੈࡊԫ̝ޢځҋଂ৽ૺ൴ ҂̈́ྋޥԧࣇΝޞዦ̈́३ᆷಫՄĂᔵϫ݈ྤੈࡊԫ˵д ซՎ҃ࢉϠາ۞યᗟĂඈ۞ ৽ૺ̝̄৽ٕ ՙĄפᕝჟซ֭൴णΞͽ̙ ෳăಫ ˘ăംᇊੑயᝋયᗟڀግͪඈາࡊԫĂҭ̪ߏЯјώ͉̄ ᇴٺΦ၆̳ۍ౼Ăጱ ˘ֱ៍၅छĂ̂ݭڱӀ̈́ᏐّඈࣧЯ҃ܮՄ̙ૉ ࢋࣧЯ̝˘ߏ̝ޘ៍୕ၗٱݡ̪ۍߏͽ৽ૺЕО Ҝ̪ــٕ̄შྮ͛І Ъந۞פ͛ ᆊॾඉர۞યᗟĂΒ߁тңќٺĂ৽ૺ۞ঐਈณᔘߏ࠹༊មˠĄϤֽ ϲңЪүޙώυืд̄ᒖဩ̚Ă̖ਕणனপّĂٙ ϡĉᑕྍᄃϠய̄३۞ᇄથ ĉࢦࢋ۞ߏĂтٵѩ̝มтңكͽ˘όშྮ͛ώͽ৽ૺЕОֽĂ̈́εΝ ᙯܼĉ ξಞĉΐ˯ϫۍ͛ώĂ ң̖ਕ̙ຫ̈́ߊѣ۞็ה͛ώ۞পّĂតј˘ਠ۞ؠО ᚑĂޝזઇڱإݡ۞ΐۍዦҖࠎ̙֭ົѣЇңԼតĄӈֹშྮ ݈၆ᇴҜֹ ҲĂጱംᇊੑயޝࢦᄦٕԼᄦ۞јώז͛ώ۞ዦ፟ጡ̏ѣΞᛸё۞PDAă፟͘ ዎ ѩĂϫ݈ٺᒔܲᅪĄĞො50ğѣᝥڱᐌ֗ ᝋڱ࣎ˠཝ۞ࢦ̈́ڇ̄३Ăҹ̈́ Җۍຽ۰̙֭ົΐˢᇴҜۍధкྤੈ۞ ܮᛸ۞યᗟĂҭዦ۞ݡኳĂтනዋă͞ ੈྤ۞ۍซ˘Վ೩̿Ą ЕĂ҃۰˵ᄮࠎགྷ࿅็ϒёޞඈ̪ ĄЯѩშྮྤੈֹϡ۞ംᇊੑயّރய ྵᝋٽ၁˯Ăр۞შྮ͛ώ̙֭टְ ቢّ ᝋયᗟтϏਕΐͽࢦෛĂధкણ҂ّ̈́ܧᙋ၁ڱ˵ڍϠĂϫ݈࠹ᙯ۞ࡁտඕ ۰۞ᝋۍ͛ώዦ˘ؠͧ็ቢّ۞͛ώዦ͞ ጯఙّ۞ྤੈົЯП̈́ү۰̈́۞ ԛۍ۰ώ֗۞ିֈࡦഀăዦϫ۞ ৈĂጱྤੈ۞ԛёࢋᔘߏͽ็ٺёрĄϤ ܮშྮֽ̝ٙזצֳڱ͛ώ۞̰टඈӮົᇆᜩዦݡኳ̝ᐹКĂ ёࠎĂឰ۰̈́ Яѩ੫၆̙Т۞ዦϫ۞Ăᑕѣ̙Т۞ዦ ӀĄ ĂΪߏಶϫ݈შྮ ˟ăϖ˳ܲхޘඉரֽ೩̿ዦ۞႕ຍ ֏Ăშྮ͛ ዦ̙Т۞ᑫ९ॾё̄ᑫืѣ࠹၆ᑕ҃ڶᒖဩ֭х۞னהᒖဩᄃО ώ۞ዦᔵϏ൴णјሢĂҭ̪Ξ೩ֻ۰ዦ ۞ዦహវĂ҃ྤੈࡊԫ۞ԣిᖼតֹϫ ಶ̙ೇхдĂЯѩޢԛё۞Ω˘ᏴፄĄPaul LevinsonᄮࠎĂ ݈۞ᑫ९ॾёΞਕೀѐ ༊າಫវдߙֱΑਕ౼࿅ᖞಫវॡĂܑ̙ ࠎቁܲ̄ྤੈ̙ົᐌྤੈࡊԫ۞Լត҃
73 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
ϡĂྤੈ۞೩ֻ۰ٕგந۰υืซҖ ༱ˠĞҫ઼࡚˯შˠ˾13ƫğĂពϯດֽດֹڱ ĄѩγĂIDCهѣᆊ۞៍ੈྤצኑᄦăॾёᖼೱăಫវᖼೱ̈́րᖼ кˠΞͽତ۞ੈྤ 2002ѐ5͡൴ܑ۞˘ЊࡁտಡӘ˵Ăٺ ೱඈүຽĄ߇ͽྤੈϖ˳ᖟ۞៍ᕇĂ̄ Ă࣎̚ܜБቢ˯̰टξಞఢሀᜈј ܜĂ͛фӈΞۍफ़˘གྷྤהफ़̙ညОྤۍ д৽ૺ˯ĂΪࢋ৽ૺ̙གྷᗼĂ၆ ˠϡ͗ቢ˯̰ट͚Ϥ2002ѐ۞38ᆆ࡚ܢ˳ ᒖဩ۞˳ّΞͽჯрೀ˼ѐౌ̙јય ̮Ăᆧΐࠎ2006ѐ۞65ᆆ࡚̮Ă፟ၹϡ͗ቢ ᗟĄҭߏྤੈࡊԫдೀ˼ѐ۞ॡม̰ѝ̙̏ ˯̰ट̝͚Ă˵Ϥ2002ѐ۞437ᆆ࡚ ࠎ2006ѐ۞884ᆆ࡚̮ĄĞො51ğܜၗĂᇴҜᖟ۞ϫ۞̝ ̮Ăјې൴णࠎңົۢ ̙ົЯಫវमள҃ѣهజֹϡ۞ုĂҭྤੈࡊ Яѩྤੈѣᆊ۞៍ੈྤܜĂᔵдؼ˘ ԫݒЯԫఙԣిᖼொ̝યᗟĂᅮਈՀк۞ ̙ТĂͷྤੈѣᆊ˵ͅߍ˞ംᇊੑயᝋ۞ࢦ ϡĄᔵ ࢋّĂͽ̈́༊۰ࢬ၆ྤੈ;۞યᗟॡĂֹڱˠ˧̈́གྷĂΝቁܲྤੈ̙ົ ϡ̄ ߏӎົЯᆊॾ҃Լត၆ዦྤੈ۞Ᏼፄֹ̈́זצ۰Яშྮࡊԫ۞൴྿ֳ҃ ϡ៍ᕇ ֹϡᐛதયᗟĂѩγĂშྮྤੈᑕྍтңؠֹ˳ܜӀĂҭͽፋ࣎ྤੈ̝ܮ̝ੈྤ ͛ώ۞ᆊॾᙯܼࠎңĉ˵ౌߏה͛ώ˘ᇹĂ ᆊĉᄃОה࠻Ăߏӎ۰ਕтТֹϡОֽ ࠹ᙯ۞൴णᛉᗟĄ פຍྤੈܲх̈́ڦืГԸˢјώֽ યᗟĂߏঘ̈́۰ጾѣྤੈ̝ᝋৈય αăᇴҜརमયᗟ۞ ᗟĄ შྮዦ̝൴णࢋߏྫྷᐌྤੈࡊԫ۞ ăྤੈѣᆊ ൴णཙՎĂҭྤੈࡊԫ۞ᝋϫ݈ߏೠ೪дˬ ˵ഇĂధкຽ۰ࠎ٢ឦֹϡ۰ ለ࡚Аซ઼छ͘̚ĂЯѩშྮˠ˾۞̶οܐშྮ൴ण ߱͘Ăΐ˯ ߏะ̚дྤੈ̼ྵ̝পؠડા઼ٕछĄፂ็ކЍᜪ˵૱ͽҺ೩ֻүࠎ۞ ၱ൴ण؎ࣶົĞUNCTADğ۞ٽĂ˵ᙸຍ ᓑЪ઼هВֳ۞៍ੈྤٺధк࣎ˠү۰ૄ ̪˾ಡӘĂБშྮˠޘ࣎ˠүҺ೩ֻˠֹϡĂౄјۤົ̂ ̄થચ൴णѐ غᔌቤĂ҃ଂ2002ѐޘ಼ܜĂҭјܜϡ۞Ą ᘦؠјפிᄮࠎშྮ˯۞ྤࣧώಶߏҺ ચຽ Бშྮˠ˾ᇴф5.91ᆆֽ࠻Ăֹϡშᅫშڇ࿅дݡኳܲᙋ۞ࣧ˭Ăధкྤੈ̙ ચĂֹֹ࢝ϡ ྮ۞ˠ˾̙̈́Бˠ˾̝˩̶̝˘Ăͷѣڇฟؕଳϡ;͞ёֽ೩ֻ˵ 68ƫ۞˯შˠ˾ะ̚д઼࡚ă͟ώ̈́ለ߷ܕ ٺĄॲፂeMarketerهѣᆊ۞៍ੈྤצ۰ତ 2002ѐ12̚͡൴ܑ۞አߤಡӘĂ2002ѐ ඈ઼छĄĞො52ğЯѩĂშᅫშྮ۞னֹ ८઼͕छ۞ޢ઼࡚ѣ1,570༱˯შ۰Ğҫ઼࡚˯შˠ˾10 ᙝหг۞઼छՀΐᅈᅈར ƫğ;ዦቢ˯̰टĂ2003ѐ྿2,090 ൴णཙՎĂརˢళ۰ດళĂಱ۰ດಱ۞ᇴҜ
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ᅫࢦ ి൴ण̝ன෪Ą઼זצᕃ̚ĂᔵᇴҜརम۞યᗟ̏ Б ͽॡม̈́Җࠎሀёֽ࠻ĂѣˠᄮࠎშྮܕෛĂ֭˵ౙᜈणฟ࠹ᙯࢍ൪Ăྏဦٛ मĂҭ༊̚۞ኑᗔયᗟֹᇴҜརम۞ ዦ̙֭ზߏৌϒ۞ዦĂΪਕ˘ᕱᜓ۞̝ Ă̙გშྮܜĂጱშྮዦјሢ ҖࠎĂҭࢬ၆ྤੈ۞ԣిјޘᕖ̂ి̙̈́ޘٛซి ͛ώዦĂࢦࢋ۞הӅ˧۩มĄ ͛ώዦٕ็О۞̂ޝ൴ण̪ѣ ዦኝᗟĂΞਕߏтңдѣࢨ۞ॡม˭Լච ޥซҖາ۞ଣ৶ᄃڱЁăඕᄬ ዦݡኳĂ֭၆ዦ͞ ዦ۞к̮̼ ҂ĂЯࠎᄃ۰யϠ̢જ۞ߏ̰टĂЯٺშྮ۞ࡊԫᐹ๕ᔵѣӀ ҂͞ёĂ೩ ѩ̙გңಫវĂಈຑዦ۞۰дຍ۞ޥ̈́ט൴णĂࡎ็ዦ۞ࢨ ۰Ω˘ዦ͞ё۞ᏴፄĂ̙࿅ϫ݈შ ऻُᔘߏྤੈ̰टݡኳĄ༊̙Т۞ಫវтֻ ΐᆊࣃĂҋΞӛܢਕࠎྤੈΐˢՀк۞ڍ ĂּڇҹޞϏјሢĂధкг̪͞إዦЯྮ ߏ่ڍӀ۞۰ཏĂҭтܮӀّăംᇊੑயᝋăϖ ͔ᓾՐड़த̈́ܮтዦ۞නዋّă ཝᏈ၌˯ĂᇹזटԆБኑᄦ̰۞ۍהᖟăᇴҜརमඈયᗟĂ̙࿅ࡊԫ۞ԣి О˳ ൴णĂϫ݈۞યᗟ˵ధϏֽౌ̙ߏયᗟĂ҃ ۞ྤੈಫវ̙ߏԧࣇ၆̄ಡٕ̄३̝ ߏ͛ώĂౌܧࢋ۞ዦҖࠎѣΞਕϤ็ዦᖼࠎშྮ ؠཌྷĄᔵϫ݈შྮྤੈ֭ ͛ώݭၗĂ۞זтңĂྤ ҭߏ͛ώ۞পّ̏ߏ࠻ڍዦĂٕߏ˟۰֭хĂҭ̙გඕ ಫវ۞ቢّዦপהາಫវ̙ᕝயϠ۞ΞਕĂ҃ѣΩ ೩ֻ۰็Оזצट̰ੈ к̮ྮश̚ͽٺ࣎Ξͽᖼொ۞າಫវ۩มĄᔵາಫវٙ ّĂኬ̟Հк۞ҋᝋâ შྮྤੈ༼ᕇมĂͽ̙ٺӀĂซ҃Լ ࣎ˠຍԠҋϤਝҖܮጾѣ۞າΑਕΞͽᆧΐዦ۞ ٺТᆸࢬĄ၆̙۞ۏְ˘Тޞត۰۞ዦҖࠎĂ̙࿅ዦҖࠎߏϤҋ̈ Т۞៍ᕇΝ࠻ ԼតιĂಫវڱགྷរᄃጯ௫᎕҃јĂЯѩĂዦҖࠎΞ ዦࣧؕ۞ຍཌྷĂಫវ̝֭ ࣧώགྷរ۞ᇆᜩĂ˵ΞਕགྷϤጯ௫ ۞Լតϫ۞ߏԓ୕ਕ೩̿ዦ̝Αड़ᄃݡזצਕົ ၹྤੈຍཌྷ۞߿ޙϲдՀ ኳĂЯࠎιտߏˠᙷޙѣາ۞ԼតĂ ҃າ۞Լតυื҃ ΑਕĂٕ જĂ҃ຍཌྷֽܼҋྤੈ̰टώ֗Ą۞ܮӛ͔˧۞ૄᖂ˯ĂּтՀ͞ ѣྤੈٺඈĄ၆ڍߏਕᆧΐొ̶ˠ̝ጯ௫ड़ ࡊԫऻᛵা۞۰Ăዦ۞̬ࢬυืѣᏐ ොᛖ ѐᅅ۞˘ ො1Ĉౘ݄රĂĶშྮֹϡ۰ዦҖࠎ̝ࡁٺĂ̖ਕঐੵ̙ዋᑕّĂ҃၆˧ ё̈́̄ё̈ᄲ͛ώࠎּהĂЯдጯϠॡӈฟؕጯ௫ֹ̈́ϡྤੈࡊ տĈͽО ԫĂҋྵ̙ົѣ̙௫ၚ̈́ԩ١ྤੈࡊԫԣ ķĂĞ୶ѯ̂ጯྤੈᄃဦ३ᐡጯրჇ
75 ௐ4ഇĞ2004.3ğסဦ३ྤੈጯΏ ௐ1
̀Ⴧ̀ኢ͛Ăϔ91ѐ6͡ğĂࢱ6Ą Social Science Research Activity and ො2ĈᆅࡶᜋĂĶOECDአߤĈ઼ࣹ࣎छዦ Research Publication,Ň Research ਕ˧ૻĉķ͇˭ᗔᄫௐ263ഇ Evaluation 4Ĉ3Ğ1994ğĈ130-152. Ğ2002/11/15ğĞ˯შ͟ഇĈ2004.5.12ğ cited by Diana Hicks, ŇThe Difficulty of ො3ĈD. J. Leu, ņCaityŅs QuestionĈ Achieving Full Coverage of International Literacy as Deixis on the Internet,Ň The Social Science Literature and the Bibliometric Consequences,Ň Reading Teacher 51Ğ1997ğĈ62. Scientometrics 44:2 (1999)Ĉ197. ො4ĈJulie Coiro, ņExploring Literacy on the ො10ĈChris Dunning, ņGot Change for a Internet,Ň The Reading Teacher 56:5 Paradigm? From Gutenberg to (February 2003)Ĉ458. Hypertext,Ň
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Studies. Edited by Paul Delancy and ො47ĈТො43Ą ĂĶ̦ᆃߏ̄३Ĉ̄Ů ३مGeorge P. Landow. Cambridge, MA: ො48Ĉ֤ MIT Press, 1992. pp.153-169. cited by ķApril 20, 2002 Ă
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