la fundación Fundación MAPFRE magazine#40 | September 2017 www.fundacionmapfre.org
SOCIAL AWARDS 2016
Art Nicholas Nixon Zuloaga in Belle Époque Paris, 1889-1914 Hell According to Rodin
Health HOW TO PREVENT AND DETECT A STROKE
Road Safety DO YOU KNOW THE CAMPAIGN SLOW DOWN?
Fundación MAPFRE Guanarteme TRAINING IN BIG DATA AND ANIMATION IN GRAN CANARIA
Insurance THE POLICY FOR THE TITANIC VISITA NUESTRAS EXPOSICIONES VISIT OUR EXHIBITIONS
Nicholas Nixon NICHOLAS NIXON NICHOLAS NIXON Hyde Park Avenue, Boston, 1982 Lugar Location Sala Fundación MAPFRE Fundación MAPFRE Bárbara Braganza Bárbara Braganza Exhibition Hall Bárbara de Braganza, 13. 28004 Madrid Bárbara de Braganza, 13. 28004 Madrid Fechas Dates Desde el 07/09/2017 From 07/09/2017 al 08/01/2018 to 08/01/2018 Horario de visitas Visiting hours #expo_nixon Lunes de 14:00 a 20:00 h. Monday from 2 pm to 8 pm. http://exposiciones.fundacionmapfre.org/ Martes a sábado de 10:00 a 20:00 h. Tuesday to Saturday from 10 am to 8 pm. nicholasnixon Domingos y festivos de 11:00 a 19:00 h. Sunday/holidays from 11 am to 7 pm.
Ignacio Zuloaga ZULOAGA EN EL PARÍS DE LA BELLE ZULOAGA IN BELLE ÉPOQUE PARIS, Celestina, 1906 ÉPOQUE, 1889-1914 1889-1914 Museo Nacional Centro de Arte Lugar Location Reina Sofía, Madrid Foto: Archivo Fotográfico Museo Sala Fundación MAPFRE Recoletos Fundación MAPFRE Recoletos Exhibition Hall Nacional Centro de Arte Reina Paseo de Recoletos 23, 28004 Madrid Paseo de Recoletos 23, 28004 Madrid Sofía Fechas Dates © Ignacio Zuloaga, VEGAP, Desde el 28/09/2017 From 28/09/2017 Madrid, 2017 al 07/01/2018 to 07/01/2018 Horario de visitas Visiting hours Lunes de 14:00 a 20:00 h. Monday from 2 pm to 8 pm. #expo_zuloaga Martes a sábado de 10:00 a 20:00 h. Tuesday to Saturday from 10 am to 8 pm. http://exposiciones.fundacionmapfre.org/ Domingos y festivos de 11:00 a 19:00 h. Sunday/holidays from 11 am to 7 pm. zuloaga Acceso gratuito los lunes Free entry on Mondays
Auguste Rodin EL INFIERNO SEGÚN RODIN HELL ACCORDING TO RODIN Le Penseur, sur élément de Lugar Location chapiteau, 1881-1888 Sala Casa Garriga i Nogués Casa Garriga i Nogués Exhibition Hall Musée Rodin, París. S.03469 © agence photographique du Diputació, 250. 08007 Barcelona Diputació, 250. 08007 Barcelona musee Rodin - Pauline Hisbacq Fechas Dates Desde el 10/10/2017 From 10/10/2017 hasta el 21/01/2018 to 21/01/2018 Horario de visitas Visiting hours Lunes: 14:00 a 20:00 h. Monday from 2 pm to 8 pm. #infiernoRodin Martes a sábado: 10:00 a 20:00 h. Tuesday to Saturday from 10 am to 8 pm. http://exposiciones.fundacionmapfre.org/ Domingos y festivos:11:00 a 19:00 h. Sunday/holidays from 11 am to 7 pm. elinfiernosegunrodin Acceso gratuito los lunes Free entry on Mondays
ESPACIO MIRÓ ESPACIO MIRÓ
Lugar Location Sala Fundación MAPFRE Recoletos Fundación MAPFRE Recoletos Exhibition Hall Paseo de Recoletos 23, 28004 Madrid Paseo de Recoletos 23, 28004 Madrid
Exposición Permanente Permanent Exhibition
Horario de visitas Visiting hours Lunes de 14:00 a 20:00 h. Monday from 2 pm to 8 pm. Martes a sábado de 10:00 a 20:00 h. Tuesday to Saturday from 10 am to 8 pm. Domingos y festivos de 11:00 a 19:00 h. Sunday/holidays from 11 am to 7 pm.
Acceso gratuito con la compra Free access with the purchase de la entrada a las salas Fundación of an entrance ticket to the exhibition MAPFRE Recoletos halls of Fundación MAPFRE Recoletos
¡¡COMPRA TUS ENTRADAS!! BUY YOUR TICKETS!! the picture
Many thanks for your good work
The cardiologist Valentín Fuster, the transport company ALSA, the psychiatrist Luis Rojas Marcos and Aladina Foundation were the winners in the 2016 edition of the Fundación MAPFRE Awards. With 30,000 euros prize money in each category, these awards are intended to support the initiatives of individuals and companies who, in a disinterested fashion, devote their time to improving the living conditions of the rest of society.
For this edition, 740 nominations were received from all over the world
la fundación Fundación MAPFRE magazine Chairman of the Editorial Board Antonio Núñez Tovar Director Javier Fernández González Published by MAPFRE Communication Division Editorial & Advertising Dept. Ctra. de Pozuelo 52. 28222 Majadahonda. Madrid. T 915 815 073. F 915 818 382. [email protected] www.fundacionmapfre.org Distributed byFundación MAPFRE Marketing Area. Paseo de Recoletos 23. 28004 Madrid T 916 025 221. [email protected] Editorial Production Moonbook S.L. [email protected] Infographics Gorka Sampedro Printed by Edipack Grafico, S.L. Legal Deposit M-26870-2008 ISSN 1888-7813 The publication of this magazine does not necessarily imply agreement by Fundación MAPFRE with the contents of the articles and works therein. The reproduction of articles and news is duly authorized, provided express authorization is sought from the publishers and the source is acknowledged. Cover image Ignacio Zuloaga, The Eve of the Bullfight (fragment), 1898. Royal Museums of Fine Arts of Belgium, Brussels. © Ignacio Zuloaga, VEGAP, Madrid, 2017
LA FUNDACIÓN MAGAZINE#40 — THE PICTURE Summary
FUNDACIÓN MAPFRE AWARDS 2016 6 FUNDACIÓN MAPFRE AWARDS 2016 We tell you everything that happened at the award ceremony and interview the winners of this edition: the cardiologist Valentín Fuster, psychiatrist Luis Rojas-Marcos, Aladina Foundation, and the ALSA transport company. 20 IN FIRST PERSON ZULOAGA IN BELLE ÉPOQUE PARIS, 1889-1914 A conversation with NICHOLAS NIXON On the occasion of this American photographer’s exhibition, we had a chance to talk to him about his work.
ART 22 NICHOLAS NIXON The exhibition of this brilliant American photographer can be visited at the Bárbara de Braganza Hall in Madrid through January 8. 28 Ignacio Zuloaga Portrait of Émile Bernard, 1897-1901 ZULOAGA IN BELLE Private collection, Bilbao Photo: Juantxo Egaña ÉPOQUE PARIS, 1889-1914 © Ignacio Zuloaga, VEGAP, Madrid, 2017 Through January 7, 2018 Fundación MAPFRE is presenting a retrospective exhibition of this Basque painter at its NICHOLAS NIXON Recoletos Hall in Madrid. 34 HELL ACCORDING TO RODIN Step into the hell envisaged by the sculptor Rodin at the Garriga i Nogués Hall in Barcelona. Through January 21, 2018. 40 PROFESSIONALS AND MORE The Brown Sisters, 1975 The journalist and winner of the National Sports Award, Fundación MAPFRE Collections FM000341 Sebastián Álvaro, tells us about his project in Afghanistan.
Summary — LA FUNDACIÓN MAGAZINE#40 lf #40
42 INSURANCE SECRETS PROFESSIONALS AND MORE THE SINKING OF THE TITANIC We disclose some facts you most probably did not know about the loss of the Titanic.
44 FUNDACIÓN MAPFRE GUANARTEME THE FUTURE IS ALREADY HERE Through training courses in Big Data and animation, young people in the Canaries can gain access to new professions.
HEALTH WATCH 48 DETOX: FAD OR FACT? We are increasingly hearing about detox fruit juices, but do we know if they are really so beneficial for our health? THE FUTURE IS ALREADY HERE 50 FOUR AND A HALF HOURS IN WHICH TO ACT Some essential guidelines when faced with a stroke. 54 ROAD SAFETY AT A SLOWER SPEED, FEWER DEATHS The United Nations campaign Slow Down, which Fundación MAPFRE has signed up to, aims to raise awareness on the importance of respecting the speed limits. FOUR AND A HALF HOURS IN WHICH TO ACT 58 COMMITTED BRAZIL: TO COUNTER VIOLENCE, LOVE The Albert Einstein Foundation, supported by Fundación MAPFRE, is leading a development project in Paraisópolis, a huge favela in the city of São Paulo. 62 VOLUNTEERS ON THE GROUND IF WE WANT TO, WE CAN Norma Nakamura Calderón relates her experience as a volunteer in the program set in motion by Fundación MAPFRE so as to provide support to the flood victims in Peru, in the wake of the meteorological phenomenon known as El Niño Costero.
64 ANOTHER WAY TO HELP
66 SEEN ON THE WEB Learn about all our activities on social media and follow us!
LA FUNDACIÓN MAGAZINE#40 — Summary Social Awards 2016 TEXT: ÁNGEL MARTOS
740 individuals or institutions from all over is that an ever-increasing number of people are the world were nominated for one of the four committed to change in order to improve the world categories of the Fundación MAPFRE Social around us. Awards in this latest edition, 85 percent more than the previous year. This growth figure clearly The ceremony was presided over by Her Majesty Queen reflects the rising interest and increasingly Sofia, who, in turn, had received a Fundación MAPFRE international nature of these awards, which seek to award in the previous edition, and hosted by the highlight their good work and thank all those who, journalist Pedro Piqueras. The event was also attended in their daily endeavors, devote time and effort by Juan Ignacio Zoido Alvarez, the Spanish Interior to others, to the society as a whole in which they Minister. These are annual awards with prize money live. The second, also very important, conclusion totaling 120,000 euros and their aim is to recognize
AWARDS — LA FUNDACIÓN MAGAZINE#40 VIEW OUR PHOTO GALLERY IN THE ONLINE EDITION “We have challenged ourselves to leave the world a better 7 place than the one we were born into”.
the work of institutions and individuals that strive to 40-plus years in the field of researching and actively improve society as a whole. fighting cardiovascular diseases. “I feel extremely This year, the Award for the Best Accident proud to receive such a prestigious award for my whole Prevention Initiative was granted to ALSA Grupo for professional career from Fundación MAPFRE, which its program World Class Driver, a series of measures in the past has been granted to people I profoundly designed to continually enhance the knowledge and admire, such as Her Majesty Queen Sofia and Placido skills of its drivers, underscoring strict compliance with Domingo,” the doctor confessed. In his acceptance all traffic and safety regulations, particularly as regards speech, Fuster admitted that he found it difficult speed limits. The result has been a 35 percent reduction to recall 40 years of medical research as something in the number of accidents. Jorge Cosme, chairman of personal, “especially when one is well aware of the the multinational transport company, expressed his importance of one’s collaborators.”His latest projects gratitude for an award that “will provide a new stimulus are aimed at stemming the rise of cardiovascular to further improve our safety program.” diseases through education on a healthy lifestyle, the “We have challenged ourselves to leave the world a study of nutrition, obesity, hypertension and controlling better place than the one we were born into,”confessed one’s emotions. “If we want the world to change, we the entrepreneur, filmmaker and philanthropist must support young people; young people are the Paco Arango on collecting the distinction received future,” he concluded. by his Aladina Foundation. The Best Social Action Initiative Awardwas for its psychological care program for children and adolescents with cancer, and their families. “Apart from the economic value of this award, which is just what we need, it is most important that our work is recognized, as this is the only way that Aladina can keep growing,” Mr. Arango declared. The mentally ill and homeless people were the protagonists of the prize for the Best Health Promotion Initiative, which Queen Sofía presented to Project HELP, directed by Dr. Luis Rojas-Marcos. During his speech, the doctor stressed that “the merit should be shared with many others who played an essential role in its creation, and who believed in the therapeutic, humanitarian and moral value of this mobile crisis intervention model to bring relief to thousands of mentally ill, neglected people.” Thirty years after its launch in New York City, this program caters to the needs of 11,500 patients each year. Its effect has mushroomed, thanks to the model being reproduced in major cities throughout the United States and Europe. “In the end, the most important lesson I’ve once again learned these days is that our daily task consists in helping each other, and that the best business is the common good,” Dr. Rojas-Marcos stated. The José Manuel Martínez Lifetime Achievement Award went to Valentín Fuster, for his
LA FUNDACIÓN MAGAZINE#40 — AWARDS
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Lifetime Achievement Award José Manuel Martínez Valentín Fuster TEXT: ÁNGEL MARTOS
When you meet Dr. Valentín many other achievements, he has you need to change things Fuster (Barcelona, 1943) and now received the “José Manuel or surgically modify it, you shake that smooth, firm hand Martínez Lifetime Achievement are thinking about the more which has saved so many lives by Award” from Fundación mechanical aspects. A more getting damaged hearts to beat MAPFRE. profound perception and normally again, investigating the Looking back, he assures us comprehension of the heart is causes of the disease and death, that, if he were to start over again, acquired when it is viewed from you clearly understand that he would put all his efforts into without. concept of civil hero and the need studying the brain. Because it is Does the heart still hold secrets for recognition. the root of our needs and desires, for you? The director of the CNIC of our decisions and habits, the It’s a continuous motion machine (Spanish Cardiovascular secret of a healthy life. that does not need to be repaired Research Center) and of the every three or four weeks like Cardiovascular Institute at the aircraft do. It’s a mystery and a Mount Sinai Hospital in New Do you recall the first time you miracle. York, he deploys his knowledge saw a beating heart? and tenacity on both sides of the Yes, we saw hearts in autopsies, Speaking about miracles and Atlantic and yet, in this titanic when we were in the first or second research in the same breath endeavor, he has never given up year at college, but later we saw seems contradictory. dealing directly with patients. living organs directly in operating That’s a hard question to “Yesterday I saw 17,” he remarks rooms, or indirectly through answer. Research and creativity with the pride of one whose feet imaging technology. are extremely important in remain on the ground, despite so order to discover what we still many accolades. Have you ever held one in your do not know. However, we must Responsible for the enormous hand? What’s that sensation bear in mind that we are far advances in determining the like? from knowing everything that causes of myocardial infarction, It’s difficult to explain, because we need to know. And certainly, a pioneer in the use of aspirin to when you have a heart in your in regard to the heart, it is very prevent cardiovascular disease hand, as we – particularly, hard to understand how these and the polypill to treat it, among as surgeons – have had, and valves open and close every
LA FUNDACIÓN MAGAZINE#40 — AWARDS JURY
MEMBER & PRESIDENT MEMBERS SECRETARY
Antonio Núñez Rafael Márquez Montserrat Guillén Her Majesty Queen Rebeca Grynspan Bieito Rubido Julio Domingo Souto Tovar Osorio i Estany Sofía Secretary General of the Director of the ABC daily 10 Ibero-American General newspaper MAPFRE director and Professor at Barcelona Award winner in 2015 Fundación MAPFRE University. Fundación Secretariat (SEGIB) trustee MAPFRE trustee
second for 50, 60 or 70 years, The heart what to say when they are offered without deteriorating… Unless alcohol, tobacco, etc. We are now we contribute to this happening. is a mystery working with 50,000 children in four countries around the world. The best-known event and a miracle And the results from 10 years of related to your specialty is follow-up are spectacular. We also the heart attack, whose very world in which, moreover, the have programs for adults… but name expresses the surprise economy and finance are so we don’t change. Children listen, factor of an unforeseen important. Treating a disease adults do not. event. is very expensive, preventing This is a disease of the coronary it much less so. This is why What little faith you have in arteries which gives rise to a we continually have to turn to us adults! myocardial infarction. It starts at much younger ages. Well, we are talking about an around 15 or 20 years of age, due epidemic, the number one cause to a series of risk factors. By the You could say that we have of death in the world, namely time they reach 50, two thirds won the scientific battle, yet strokes and heart attacks… of the population already have lost the cultural battle, don’t There is hope at a very different the disease. So heart attacks are you think? level to what people believe: unexpected from a superficial Indeed, science lags far behind the projects we have carried point of view… We humans tend human attitudes. If I ask you out with adults have been to believe we are invulnerable about smoking, high blood successful when the community and to think that everything that pressure, high cholesterol or a is engaged. A system similar to occurs, happens all of a sudden. lack of exercise, you know very Alcoholics Anonymous, but for But it’s because we did not wish well that they are risk factors, but health issues, in which people to prevent it. unfortunately society does not help each other to combat react as it should. obesity, smoking, high blood You are receiving this pressure… The community Fundación MAPFRE What can be done about this? motivates a lot. award precisely for your I’ve been working with Sesame research work, but also Street (the long-running children’s How do you build these for the benefits it has television program) for many groups of “patients brought with regard to the years now, and they have very anonymous”? prevention and treatment important data on how our One study we have has been of cardiovascular disease. behavior as adults depends on the carried out in seven Spanish I’ve gone through three environment in which we lived regions. Through the town phases in my professional between three and six years of age. councils, we have brought career. The first two were We have worked intensely with together people with risk factors intensely dedicated to the this age group, 70 hours during in groups of ten for monthly investigation of disease, which these children are taught meetings, and it has been an specifically myocardial about health, how the body works, absolute success. This shows infarction. But there comes a the question of nutrition, physical that the individual, working with time when one realizes what exercise and how to control their other individuals, whether it is the root of the problem is: the emotions. We prepare them so due to peer pressure or whatever, society in which we live, a that, later on, they will know works much better.
AWARDS — LA FUNDACIÓN MAGAZINE#40 There are tremendously talented scientists in Spain, on a par with the very best in the world. If we want this world to change, let’s start by turning to the 11 youngsters
Have you changed any of and fat contents. The insurance are individuals under the age of your own habits? companies, for example, are 30, and many of them are people Frankly, I’ve been highly already beginning to apply that society said were passive. If motivated from a very young significant premium rates we want this world to change, let’s age. according to the risk factors. start by turning to the youngsters. That’s the way things are going. They are the ones who can lead us What do you think of public to a more promising future than policies that penalize less A lifetime award invites simply thinking about ourselves healthy foods, such as refined reflection. If you had to and the society in which we live. sugar? highlight something you have Last week we presented a study learned, what would it be? Should science receive greater in Washington that analyzes I believe that we are not placing recognition in Spain? how we should approach society sufficient emphasis on the In Spain there are tremendously to initiate a change. Do we do tremendous role to be played by talented scientists, on a par with it at the individual or at the young people, if we are able to the very best in the world. My community level? Do we do motivate them. There are so many opinion is that these individuals, it with rules? I’m convinced parents who have asked me to men and women, should be given of the latter. Just look at the talk to their sons or daughters as much more support. I’m one of history of smoking habits… If they are passive, not motivated. those who believes it’s better to you want to stop this epidemic, In each of the six projects we give a lot to a few, rather than little you have to compel the food run around the world, there are to many. This is something we need industry to reduce salt, sugar about 20 people involved. They to learn from the USA.
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Best Health Promotion Initiative Award Luis Rojas Marcos TEXT: ÁNGEL MARTOS
In 1981, the first year of Ronald way around,” Dr. Rojas Marcos cities, and has managed to make Reagan as President of the recalls, “it welcomed me when many countries comprehend that USA, the statistics say that I was a young, inexperienced the mental health of the most there were 107,495 robberies and inquiring, yet could barely disadvantaged is a vital issue and 1,841 murders. This was a string two words together in within the national health-care record that marked the turning English.”<0> His most lauded system.” point for a city at war, chaotic contribution in this post was the Comprehension that, for Rojas and disorganized, taken over creation, in 1987, of Project HELP, Marcos and his team in the 1980s, by drug traffickers and other the first mobile medical service was simply a matter of sensibility, criminals. In the words of Luc to treat and hospitalize those of humanity: “We saw how mental Sante, one of its most lucid vulnerable, homeless people who patients were flooding to the chroniclers, rather than the were severely mentally ill. Emergency Dept.; there was a Big Apple “the city might more Thirty years later, Fundación group living on the street who truthfully answer to the twin MAPFRE has conferred on him set up their dens in the subway appellations by which it was its award for the “Best Health tunnels, and in the parks… From known to tramps:the Big Smear Promotion Initiative”, from time to time one of them died and the Big Onion.” among over 740 nominations from and it made the newspapers. I That was also the year in Europe, the United States and remember a lady who died in her which the psychiatrist and Latin America, with a cash prize cardboard box outside the subway researcher Luis Rojas Marcos of 30,000 euros. The jury for this station… It was then that we said (Seville, 1943) was appointed by award – consisting, among others, something had to be done,” recalls the mayor of New York, Edward of the president of the Royal the Spanish psychiatrist. Koch, as director of Psychiatric National Academy of Medicine, The news stories many Services at the eleven general Joaquín Poch, and the Director mornings lead us to believe that hospitals, and emergency and General of Public Health, Quality the world is crazy. But what outpatient departments around and Innovation, Elena Andradas would an expert’s diagnosis be? the metropolis. “An open, tolerant – underscored “the relevance of The world is not crazy – it’s a city, a breeding ground for this program, which has served minority that suffers from mental ideas where the opportunities as a model for implementing illness. What happens is that we chase you, and not the other similar mobile services in other pay attention to what is different.
LA FUNDACIÓN MAGAZINE#40 — AWARDS JURY
MEMBER & PRESIDENT MEMBERS SECRETARY
Ángel de Benito Joaquín Poch Broto Elena Andradas Juan Ángel Rivera Ángel Gil de Miguel Gregorio Varela José Luis Zamorano Antonio Guzmán Cordón President of the Spanish Aragonés Dommarco Vice Rector of Moreiras Gómez Córdoba 14 Royal Academy of Development Cooperation, Director General of Director General of the Director of the Head of the Cardiology Medicine Public Health, Quality INSP (National Public Volunteering and Pharmaceutical & Health Department at the Ramón and Innovation. Spanish Health Institute) Institutional Relations Sciences Department of the y Cajal University Hospital Health Ministry at the King Juan Carlos Pharmacy Faculty at the University. CEU San Pablo University
Why are we still so afraid of There are I was lucky that the mayor at it? We’ve made progress on the time, Ed Koch, who died the elimination of certain cultures, in recently, realized right away that prejudices, but, at the same Spain, in Europe, something had to be done. But, of time, others seem to have course, all this requires resources, arisen. where happiness psychiatrists, nurses, social That’s right. Bear in mind that the or the concept workers… finding a hospital that notion of mental illness is relatively of happiness is is willing to admit these patients, recent. Psychiatry was invented and locate an institution that could 120 years ago and, before that, frowned upon also admit those in need of long- as there was no understanding, term stays. We took a long time to do all that. a mentally ill person looked like It is also one of the longest words someone possessed. The Bible in Spanish and English: they were Do you remember the morning even refers to insane people. The deinstitutionalized. In Europe you set the ball rolling? word loco comes from locate (in (except Germany) and in the USA We started one day in October and, another place), isolate… Society has there was a movement to deny the for one reason or another, the press always isolated and stigmatized disease and, at the same time, the knew about it. The night before the mentally ill, for fear that they huge cost of maintaining these I had gone with the mayor to see might resort to violence, but also centers outweighed other factors. patients we were going to pick up because they are people who do not So, they were closed, but there was the next day. And I remember the see reality like the rest of us. And no idea of creating community presence of the TV cameras, as this has done a lot of harm to the programs. In Spain many were this was a decision that drew a lot mentally ill; they are afraid to say lucky enough to have their families of attention. Also doubts from the they want to go to a psychologist take charge of them. However, journalists: Why were we doing it? or psychiatrist, as they don’t want in the USA, the role of the family Were we trying to conceal them? people thinking they are crazy does not reach such lengths and Were we taking the patients off or somewhat unpredictable. they think it’s the obligation of the the streets against their will? It This poses the biggest barrier State. As a result, those patients, was the whole debate around between mental illness, the patient who could not negotiate the social what freedom is. Is freedom to be and the recovery or, at least, bureaucracy, ended up on the hallucinating, without eating, sick, improvement. streets, putting their lives in danger. with infections, or is it escaping from the prison of disease? Starting in the 1950s, in the On your website, you explain USA they decided to relocate how “in 1955 the U.S. psychiatric I was really struck by your the locos, if I may continue hospitals housed 552,150 words of thanks for the mayors with the play on words. That chronically, severely ill patients, who supported you – Koch, is to say, instead of being whereas in 1980 there were only David Dinkins, Rudolph locked up in psychiatric about 150,000, despite the lack Giuliani… ghettos, it was thought that of mental health services in the Of course, without their help a mentally ill person could communities.” How did you it wouldn’t have been possible. be reintegrated into society manage to make the authorities Nor without the cooperation with pharmacological and aware once again of the problem of the families of the patients, outpatient care. they themselves had created? the public hospitals and all the
AWARDS — LA FUNDACIÓN MAGAZINE#40 The word loco comes from locate (in another place), isolate… Society has always isolated and stigmatized the mentally ill, for fear that they might resort to violence, but also because 15 they are people who do not see reality like the rest of us
Luis Rojas Marcos with Valentín Fuster at the award ceremony
professionals – psychiatrists, a resolutely optimistic outlook, A prize likewise invites nurses and social workers – who when it comes to facing and recollections of positive aspects were ready and willing to work overcoming adversity. and being optimistic about day and night on the streets, with the future. How do you feel extraordinary dedication. Medicine shows us that any about this recognition from time in the past was not better. Fundación MAPFRE? Thanks to his straightforward Why then does the future still This award goes far beyond the style and writing clarity, Dr. Rojas terrify us? medical or health-care value of this Marcos is a prolific author of The fact is that, first of all, our mobile crisis unit, because it also articles and books (one of them, memory is programmed to implies the obligation of society to Heart and Mind, co-written with remember better the positive take care of those most vulnerable a fellow winner at this year’s rather than negative things. Then people, such as those mentally ill Fundación MAPFRE awards, the there are cultures, in Spain, in people who do not understand eminent cardiologist Valentín Europe, where happiness or the reality, who live on the street. Fuster). In them he shines the concept of happiness is frowned It has given me the opportunity to spotlight on the challenges facing upon. You don’t go to a meeting and brush up on lessons I’ve learned Western societies in the shape say: I’m happy or I’m optimistic, throughout my life. One of these of violence, drugs, epidemics, because you would be branded is how important it is to help each poverty, racism, terrorism and as ignorant or naive. In the U.S. other, and another is that the best the stigma of mental illness. He happiness is glorified, their culture investment that exists really is the expresses a desire, tinged with values optimism. common good.
LA FUNDACIÓN MAGAZINE#40 — AWARDS 16
Award for Best Accident Prevention Initiative ALSA TEXT: ÁNGEL MARTOS
Over the last decade the world Limited reveals that the risk of a How many times a year do you of the professional driver has fatal accident in a bus is almost travel by bus? become occupied territory. 6 times lower than if you travel Every six weeks or so I try to take Whether due to the disruption by car, 48 times lower than an intercity one. And I take urban of the collaborative economy, going by bike, 108 times lower buses fairly often, in London or with its ride-sharing apps, or than traveling that distance as Madrid. to the technological revolution, pedestrians, or 321 times lower with the announced arrival than completing that journey When you are the safest mode of autonomous vehicles, the on a motorcycle. How can that of road transport, how do you professional driver is being statistic be improved? With a manage to improve even more? challenged: by amateurs or road risk prevention program We have a group of wonderful robots. entitled World Class Driver, people in ALSA, starting with The transport company ALSA which has earned this year’s the drivers. They are the ones has found a third way, based on Fundación MAPFRE award for who have the responsibility of empowering its professionals the Best Accident Prevention implementing all these active by means of the safety of their Initiative. For Jorge Cosmen, preventive safety measures in driving skills. The bus is already chairman of the company, being order to ensure that everything the safest mode of transport on committed to safety “is the best runs as smoothly as possible. This the roads. The report by the Rail way to offer our customers is a question that is ingrained in Safety and Standards Boards better service.” our DNA.
AWARDS — LA FUNDACIÓN MAGAZINE#40 JURY
MEMBER & PRESIDENT MEMBERS SECRETARY
José Manuel Antonio Guzmán Gregorio Serrano Teófilo de Luis Gary Smith Inés Ayala Sendar Herman de Croo Jesús Monclús Inchausti Pérez Córdoba López Rodríguez President, Child Injury Member of the European Chairman, European González Prevention Alliance Parliament, and of its Transport Safety Council 17 Manager of Fundación Director General of DGT President of the Road MAPFRE's Health (traffic authorities) Safety and Sustainable (CIPA) Transport Committee Promotion Area Mobility Commission in the Spanish Lower House
What kind of actions can be The objective When will we see an ALSA encouraged? vehicle without a human There are concrete measures, is for ALSA driver? such as the campaign promoted by drivers to be We are collaborating with Fundación MAPFRE for the use of several global manufacturers seat belts on buses, for example, in the safest on the on various programs related to which we have participated actively. roads electric vehicles and autonomous Seat belt use in private vehicles has driving. We are working on the changed a lot over the last 20 years, development of these prototypes and the same is happening now for benchmark for other companies in and, in Spain, we have a system public transit with bus passengers. the sector. that could prove highly advanced. This will take some time, but we ALSA is present in several But we then face the challenges must have conviction and persist countries. Can the same safety posed by current infrastructure and with promoting this cause. policy be implemented in all the legislation. markets in which you operate? We users are still difficult, Companies are investing ever- Sometimes it can be difficult, but aren’t we? increasing sums in safety and, we cannot have different safety What is usually difficult is changing at the same time, consumers measures for different geographical people’s habits, something that, are placing themselves in the areas. Driving habits in Morocco, above all else, is achieved through hands of non-professional for example, are different from conviction. That is why developing drivers in the name of the so- those we might find in Spain or the road safety culture in Spain called collaborative economy. in North America. But that is no is so important. It has evolved a Isn’t that paradoxical? lot thanks to institutions such as excuse for the requirements – the Everything that is known as Fundación MAPFRE and its public demands we impose on ourselves – the collaborative economy has recognition of those individuals not being the same, because in the two facets: the development and institutions concerned about end we are all human beings. of technology, which enables a making the roads safer, bus The financial prize better service to be offered with passenger safety in our case. accompanying this award will geolocation, and then there is the How did your World Class be earmarked, precisely, for regulatory question. Technology Driver safety program come your road safety education is something that companies must about? activities in that North African invest in, so as to be able to offer Years ago, when road safety country. customers the best service, without initiatives started reducing Yes, we have been operating there a doubt. But then the playing field the accident rates, we in ALSA for almost 20 years and we believe must be the same for everyone. In wanted to go a step further and that working together with schools this regard, we believe that safety the management team launched in Morocco to foster road safety, and the training of the people who a global plan called Eliminating educating the children and their are going to drive must indeed, in Risks, which includes several teachers, can help change certain some way, be common to all. We projects. One of them is World Class habits. It is also a way to give believe that, at this moment, there Driver, whose prime objective is back to Moroccan society part of are highly significant differences for ALSA drivers to be the safest on what it has given us as a company that will tend to converge, but this the roads. We also wanted it to set a providing a service there. will take time.
LA FUNDACIÓN MAGAZINE#40 — AWARDS 18
Award for Best Social Action Initiative Aladina Foundation TEXT: ÁNGEL MARTOS
“I was born into a healthy, loving successful Spanish TV series for award for Best Social Action family; I have enjoyed good health TVE ‘Ala... Dina!’ “I told myself that Initiative, for its psychological and love; I was educated in the I had to return my luck, urgently, care program for children and best schools and universities; I’ve in some way... I asked someone in adolescents with cancer and their been able to fulfill my dreams, but what way I could help, that I wanted families, which caters to over I suffer tremendously thinking to give up some of my time to 1,500 people each year. ‘why me?’ when many others some complicated solidarity cause. cannot.” Paco Arango (Mexico, A week later he called me and said: Aladina Foundation is a success 1966), singer, entrepreneur, ‘Start at the Niño Jesús Hospital, as an organization, but also in producer, writer and film director, with children with cancer.’” Four terms of recognition. How do heir to the VIPS Group, was years later the Aladina Foundation you receive this? struck by this conflicting notion in was formed and, now, it has Our work is truly vocational and so 2001, when he was producing the received the Fundación MAPFRE we warmly welcome any awards
AWARDS — LA FUNDACIÓN MAGAZINE#40 JURY:
MEMBER & PRESIDENT MEMBERS SECRETARY
José Manuel Elena de Borbón y Julio Domingo Souto Pedro J. Puig Pérez Archduke Guillermo Daniel Restrepo Martínez Martínez Grecia Fundación MAPFRE President of SOS Maximilian of Fernández de Soto Manrique General Manager Children's Villages 19 Fundación MAPFRE Habsburg Andean Development Project Director President of the RECAL Corporation (CAF) Foundation
we receive, but within five minutes We help the psycho-oncologist. I only attend of leaving here we are working on the first and the last day. At the again for the children... The awards children but, beginning, I ask them to score from are important as this is the only above all, one to ten how they feel. Most of way that the Foundation can keep them say zero. I say: zero does not growing. We make a lot of noise in the parents, exist. They insist: zero. And their Aladina; I have wonderful people especially for expressions indicate there’s no way in it, but at the same time we wear they’ll be back for the next session. our heart on our sleeve. We cry, that 20 percent of However, they keep coming and the every time we lose a child we all cry children who do last day is a kind of miracle, because together. We know them all by name not recover from there are no scores under five, and that is rather unusual; it makes which, in itself, is a sign of getting us very unique in so many ways. cancer on with their lives.
Do you remember the first child You were very sure about that you met as a volunteer? It’s really funny, because when a 20 percent mortality rate. Can volunteer comes and wants to learn Yes, of course... All of them. One of we not reduce that figure? what I do, I honestly have to stop the girls ended up being a volunteer 80 percent get better, but that’s and think, and I don’t know how to with me. And, sadly, she died when a very ambitious figure, as we explain it. It is self-taught, in the she was 28. She was going to be a would have to look at how that 80 sense that it arises from huge doses Paralympic athlete, as she had lost percent are. A certain percentage of empathy, with respect, from the a leg. And another was a boy who... of children suffer great physical doctors down. With the children we lost him. and emotional sequelae. The first we know what works, we know thing that has to change is to get Such personal treatment, which what doesn’t work, and we know chemotherapy to target the disease is essential in your work, is how to take the blows. Then, it’s a and not the whole body, because it also, at the same time, highly question of going with the flow... wreaks havoc. There’s a machine demanding. How do you protect I feel it is really important that that Amancio Ortega has just bought yourselves? your attention extends to the for Barcelona and I’ll explain to you There’s no way. Crying, loving... rest of the family. how important it is: chemotherapy In my case, I have great faith, I affects all of a child’s body, as though The ones we help the most are believe in Harry Potter, I’ve always we were putting the child in the the parents. Even with a newly said so. [laughs] And I believe microwave. But with this machine, diagnosed child, I always tell them these children go to a better place. the therapy targets the tumor. that I’m much more concerned It’s not just that I believe it, I about them, because the child... it’s have no doubt about it. But it’s Personal gestures such as that not that they have a good time, but... impossible to protect yourself. If a of the founder of Inditex are In the event that the medication volunteer doesn’t cry with a family very important, as is yours. fails, which is the case for 20 member, then we must be doing Well, mine is really tiny. I just wish percent of the patients, we take care something wrong. I had his fortune, as there’s so much of the parents for a whole year, with to do. The important thing is to be How did your psychological grief therapy. We arrange a group aware that, in the smallest, most care program for children with of families who have suffered the unexpected places, a small action can cancer come about? same loss under the guidance of a change the world for the better.
LA FUNDACIÓN MAGAZINE#40 — AWARDS A conversation with Nicholas Nixon TEXT: CARLOS GOLLONET
Bebe and I, Savignac de Miremont, On the occasion of the publication You did not get into photography France, 2011 © Nicholas Nixon, courtesy of Fraenkel of the catalog dedicated to the very early. What were your main Gallery, San Francisco Nicholas Nixon retrospective, interests in those formative years? Carlos Gollonet, chief curator of What most interested me was 20th photography at Fundación MAPFRE, century English and American spoke for several hours with the literature. I worked in a bookshop that American photographer. You can read had lots of art books and I started to the full interview in the catalog and take them home, to learn. My family in our digital edition. We reproduce had no books or music, and did not some excerpts here. travel, so I was enthralled with the atmosphere in Ann Arbor, Michigan. In the summer between my third
In first person — LA FUNDACIÓN MAGAZINE#40 READ THE FULL INTERVIEW IN OUR DIGITAL EDITION 21
and fourth year at the University of a kind of mutual contract is entered into, Michigan, I took a photography course. rather like seduction. People like posing Two days later I spent all my savings on for the camera. a Leica M3. Bebe, your wife, is also one of the In St. Louis I took photos of anyone protagonists of the Brown Sisters, or anything for twenty-five cents. the well-known portraits of the four You could say they were assignments, sisters. but I was determined to take For many years, Bebe’s father took a advantage of the situation to take good picture of the whole family which he photographs for myself. NICHOLAS NIXON used as a Christmas card. Undoubtedly, Born in Detroit, Michigan, in 1947. Nicholas Nixon graduated You were laying down what would be seeing them had something to do with in American Literature in 1969. your way of working from then on: wanting to take them. But I also rebelled After his postgraduate tripod, large-format camera... against them because everyone was studies in Photography at the In 1969 I saw a picture by Walker Evans, smiling and it felt false, a kind of lie. New Mexico State University, Saratoga Springs, NY, 1932, and that he combined his classes as a How do they feel now they are so photography professor at the accentuated, voluptuous, amazing, popular? Do you feel more pressure Massachusetts College of Art descriptive quality, especially the rain- each year? in Boston with his work as a soaked sidewalk, totally stunned me. photographer. His interest I don’t think any of us feels any pressure. A large-format camera truly remains the in portraiture and social In fact, we all love it; it’s like a chance to photography has resulted in only way to achieve that. well-known series such as get all five of us together. The Brown Sisters (1999-2012) You formed part of New There is one question floating in the or People with AIDS (1991). Topographics, a key exhibition for Since 1976, the year in which air when one sees the series: how American landscape photography. his first solo exhibition was long will you continue the series? That was before my exhibition at the held at the MoMA in New York, I want to keep doing it as long as I and at his work has been exhibited MoMA, so I was proud, yet had mixed least one of them are here. I believe that in numerous galleries and feelings with respect to forming part of a museums, and he has received they have implicitly promised something trend. I think it was more important for prestigious awards. like that. all the others than for me. When you see your work, do you think And your first solo exhibition was at of something you would have liked the MoMA… to do and have not yet done? What is The first exhibition at the MoMA was the next thing you will be doing? really important, as was my first I would have liked to do my projects on Guggenheim Fellowship. After that, people better. To have asked even more people sought me out and I had the of them, and of myself. To have been wonderful privilege of never having better. I’ve really enjoyed doing this to worry about promoting myself in retrospective. any way. The freedom that implies is Now I’ll start with something new. priceless. I don’t know exactly what yet, but I think From 1977 onward, people were to it will involve more of those characters be your prime target. of mine. Perhaps unknown individuals I always see something tremendously again, I’m not sure, but I feel quite powerful in people and given that, as a daring in this respect, if it’s not too general rule, they like this recognition, presumptuous of me to say so.
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Art — LA FUNDACIÓN MAGAZINE#40 MORE INFO AT HTTP://EXPOSICIONES.FUNDACIONMAPFRE.ORG/NICHOLASNIXON #expo_nixon 23
Nicholas Nixon TEXT: VICTORIA DEL VAL IMAGES: © NICHOLAS NIXON. COURTESY OF FRAENKEL GALLERY, SAN FRANCISCO
From September 7, 2017 through elements all define an oeuvre decided on an even larger format, January 8, 2018 Fundación that has unfurled over nearly five 8x10 inches, and this camera would MAPFRE is hosting at its Bárbara decades of consistent dedication. be his main tool from then on. With de Braganza Hall in Madrid the Nixon uses a simple technique this format, the negative was so largest retrospective exhibition that is practically obsolete, yet large that it did not need enlarging to date of the work of American impeccable; the use of large-format and the result was incredibly sharp photographer Nicholas Nixon, cameras imposes a closeness images. who occupies a prominent, and the cooperation of the subjects The views of Boston and New singular position in the history to reveal nearby worlds which York form part of the first series of photography of the last few grab his attention: the elderly, Nixon produced in 1974 and 1975. decades. the sick, the intimacy of couples or These photographs formed part the family. of one of the most influential Focused principally on portraiture, This is the largest retrospective exhibitions in the history of and with a clear interest in the of his work exhibited to date, with photography, organized in 1975 descriptive possibilities of the over two hundred photographs. by the George Eastman House, camera, the work of Nicholas The first camera Nicholas New Topographics: Photographs of a Nixon (Detroit, Michigan, Nixon had was a Leica, following Man-Altered Landscape. 1947) reveals a tension between the example of Cartier-Bresson, From 1977 Nixon focused the visible – the content (of whose work was one of the first primarily on portraiture, a genre extraordinary clarity and to have an impact on him. But he that fits well with his personal compositional skill) – and the would very soon start exploring interests and values which are invisible, the thoughts and the possibilities of larger format transferred over to his daily concerns prompted by his pictures. cameras, first of all 4x5 inches. work. Sporting his camera, This is the one he used to take the His work on photo series he traveled along the Charles pictures that open this exhibition: River, near Boston, and, later, explores singular worlds with views of the outskirts of the city of around other poor southern notable social concern, revealing Albuquerque, new spaces on the neighborhoods in Florida or to us unnoticed aspects of reality frontier between the city and the Kentucky. The photographs are pertaining to the artist’s private desert, surprisingly mature work taken on riverbanks, on beaches experiences. However, given their for a young student of photography. and, above all, on the porches of everyday nature, we can identify Some elements that we will houses, transitional areas between with them and they easily evoke find in his first important series, the public and private realms. He in us the echo of memories and the Views of cities, already appear continued this project until 1982, emotions. The slowness, lengthy in these photographs: clarity, while progressively refining his periods and absence of dramatic definition, view from a high expertise in the use of a large- vantage point. Coinciding with format camera, as though it were
Previous page: his move to Boston, Nixon went a lightweight manual camera that J.A., E.A., Dorchester, Massachusetts, 2001 one step further, as he had already can go unnoticed. The pictures
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View of Battery Plaza, New York City, 1975
such, above and beyond moral or social implications. Nixon is not an activist, but in this project he was very clearly engaged in the need to offer a real, honest chronicle of these lives, as he moved into their private sphere, striving to understand the suffering of the patients and their nearest and dearest. Nixon has been photographing his wife since they met in the 1970s, his son Sam since his birth in 1983 and, two years later, his daughter Clementine. Nixon delighted in intimate moments, the proximity of his camera suggesting something tactile, as though he were never lose their spontaneity, direct experience and his interest caressing them with his camera. despite the lengthy, complex in these people at the end of their The photographs of his children process, and the compositions lives were present from that time continued into adulthood; Bebe, become more complicated as the on. There was also a remarkable on the other hand, has been an series progresses. change in the way of addressing the ongoing theme, with the intensity Around 1984 Nixon’s work took theme, a closer physical approach; of their relationship taking a visual a new turn. He started focusing he took close-ups, sometimes form. His portraits convey passion, on a theme that would end up details of hands or gaunt faces which is even more evident with becoming the new series he was to betraying a lifetime of experiences. the passing of the years. This work on throughout the following The next project Nixon tackled collection of images became a year, and to which he has recently was an obvious continuation diary of their life together, since returned: the elderly living in from the previous series. This Nixon worked continuously and residential homes which he visited was People with AIDS (1988), Bebe was always there, lending as a volunteer. which later took the form of a herself to a collaboration thanks to This work was to occupy him book. It contains the sequence of which we have some of the most for several years, though the topic fifteen lives affected by AIDS, as intense portraits of contemporary became a recurring theme over well as letters and conversations photography, on a par with those of several decades, given his work transcribed by Bebe, his wife. Some Rebecca Strand or Georgia O’Keeffe as a volunteer in elderly care artists and intellectuals, who saw a century earlier. facilities and hospitals. This led how friends and acquaintances From the year 2000 Nixon no to a new relationship between the were dying, played an active role longer worked on limited series, photographer and his subjects, in achieving heightened visibility but rather returned time and again as he knew them personally. This of the disease and treating it as to his main obsessions. In his
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Couples series he does not prepare the scenes, but rather participates in them. Once he has created a climate of trust, the picture emerges of its own accord – he simply has to shoot. Torsos, arms, mouths, almost abstract forms that speak of the intensity, both physical and emotional, that exists in a relationship. The nude has never been easy in photography, as it has been associated more with sex than with portraiture; hence The Brown Sisters, 1975 the value of these photographs Fundación MAPFRE collections that convey intimacy, passion and FM000341 joy, everyday images of how we share our lives. In the first decade of this century Nixon returned to the rooftops of Boston for a new version of the views taken in the 1970s. He is a lifelong photographer, whose career is already in its fifth decade, having never ceased to investigate and experiment. The intense attraction he feels for his projects – to which he The Brown Sisters, 1995 returns over the years – leads him Fundación MAPFRE collections to adopt a different view of the FM000361 city, whose forms are a defining feature: the extraordinary visual confusion created by the beltways around the cities, the confrontation between the old city and the new, which are mixed together like an exotic garden where the native plants survive among the foreign varieties. Both far-off and close-up views serve as an excuse for him to continue experimenting with an even larger format camera, an 11x14 inch model, which enables much more to be perceived than The Brown Sisters, 2016 Fundación MAPFRE collections what the naked eye can see. FM002498
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F.K., Boston, 1984
objectivity and emotional intimacy, is the change, the rhythm within the reiteration. Each picture starts taking shape and meaning when joined with the others, and it is within the series that it acquires its full force. This series was the first acquisition when Fundación MAPFRE started up its photography collection in 2009. It also forms part of such important collections as those of the MoMA in New York, the Museum of Fine Arts in Houston, the National Gallery of Art in Washington, or Fondation A Stichting in Brussels. Closing the exhibition is a small Nixon’s work has progressively barrier. As a result, we are shown a group of photographs, from among matured toward more intimate, wide variety of motifs: newborns, the latest to be taken by Nicholas more personal themes, exploring children, hospitalized patients, Nixon. They are less significant in the contents of his earlier the elderly revealing their fragility, terms of subject matter, but great in work, where the attraction for and the mysterious resilience of terms of their content. abstraction and synthesis become human beings. Nixon’s gaze fixes on the principal factors. Over the last The Brown Sisters is, without steps up to his house, where decade Nixon has focused on doubt, the most famous work by there are a few leaves scattered portraiture: close-ups, sometimes Nicholas Nixon; this is a series like constellations of stars, on the just the face, principally nudes. of portraits of his wife Beverly curtains swaying in the breeze, In these the superfluous is Brown (Bebe) and her three on the character looking out eliminated so as to focus better on sisters, taken every year since 1975. from the painting that has always the character. His concentration From this simple starting point, been there, on the last rays of on the face has to do with the Nixon has created one of the most dusk creating shadow play on the confidence in the individual convincing investigations into porch. The light, always present expression, in the power of the portraiture and the passing of time in his work, and the house, that subjects and the role played in their of contemporary photography. interior, minimal, real paradise. own representation, including These photographs have the air These photographs have no their complicated relationship of a family album that takes us back relevant function, they simply with their bodies. Nixon to past moments and emotions. seek pure pleasure, that renewed facilitates the necessary interplay But what is disconcerting, yet magic of photography which can between the photographer and fascinating about this series, evoke moments that will never the model to break down that midway between documentary be repeated.
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THE CURATOR’S CHOICE CARLOS GOLLONET*
In 1977 Nixon started exploring the banks of the Charles River, near Boston. This project would continue through to 1982. During this time he refined his expertise in the use of a large-format camera, as though it were a lightweight manual camera that could go unnoticed, although his work system was based, precisely, on a collaborative process. Nixon earned the trust of people and got them to reveal that boundless natural quality that makes these images so real. They never lose their spontaneity and authenticity, despite being a continuous display of composition skills. Hyde Park Avenue, Boston, 1982 is an extraordinary example of that composition which became ever more complex as the series advanced. However, the way he handles the framing is resolved in such a way that it becomes invisible and center stage is taken by the family, social and psychological connotations surrounding these marginal groups. The atmosphere is just another character in the scene; mystery and reality child look out of the frame toward something Hyde Park Avenue, Boston, 1982 blend together naturally, as in Faulkner’s that draws their attention; the group in the novels, and it is easier to glimpse literary foreground likewise, but toward the other influences than photographic ones in these side and, finally, a couple kissing passionately images. at the back as though they were alone… Is it But, did no one notice that there was a possible to find and isolate more stories in photographer in front of them with a gigantic just one shot? I do not think so. But what this camera on a tripod, all really old-fashioned, photograph teaches us is to stop and think immortalizing that illuminated, spontaneous about how active the photographer’s creative moment that would be forever recorded? intelligence must be to recognize, anticipate Yes, it appears that the child in the upper-left and record what would never exist, were it not corner is looking at the intruder, but what for this extraordinary framing. about the others? How many stories are we able to discern in this scene? Because, surprisingly, they all appear unaware of the photographer and everything, as in the photo, revolves around the upset girl in the center with the lost look. Perhaps something has happened that has irritated her and the guy on the left gives her a snide look belittling the matter; the girl in the background comes out the door with her brothers to see if she is * Carlos Gollonet is chief curator of photography at Fundación MAPFRE and curator of the Nicholas Nixon exhibition. He is still angry. In front of her, a mother with her also an editor of photography books.
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Art — LA FUNDACIÓN MAGAZINE#40 MORE INFO AT HTTP://EXPOSICIONES.FUNDACIONMAPFRE.ORG/ZULOAGA #expo_zuloaga 29
Zuloaga in Belle Époque Paris, 1889-1914 TEXT: PABLO JIMÉNEZ BURILLO & LEYRE BOZAL CHAMORRO
The exhibition Zuloaga in Belle Époque Paris, 1889-1914 can be visited in Fundación MAPFRE’s Recoletos Hall in Madrid from September 28 through January 7, 2018. The aim is to offer a new vision of the oeuvre of the Basque painter Ignacio Zuloaga, whose work, much of which was produced in turn-of-the-century Paris, sits in perfect harmony, both thematically and formally, with the modern world. The fact is that this artist’s painting, straddling French and Spanish culture, far exceeds the limits established by the traditional historiography of art: works traditionally linked to the so-called generation of ’98 and, therefore, to what is known as “Black Spain”.
Critics such as Charles Morice or Arsène Alexandre, A period of a few years that was to end in 1914, poets such as Rainer Maria Rilke, or artists such as not due to the development of the career of Zuloaga Émile Bernard or Auguste Rodin were among those – who, once he had found his own voice and his who, at the end of the century, felt that the Basque place on the international stage, would continue painter’s work was a crucial reference in the artistic working within the same parameters – but rather drive toward modernity. Following this viewpoint, because Paris and Europe were to be completely largely unknown in Spain, the exhibition we are transformed by the Great War. This was a key period presenting here aims to show how Ignacio Zuloaga’s for the modern world, during which a frontier was artistic production combines a profound sense of established that would lead to the consolidation of a tradition with a totally modern vision, inextricably new scenario: that of contemporaneity. linked to the Paris of the Belle Époque and the Symbolist movement with which he identified. It was Ignacio Zuloaga, his early years in that dynamic pre-war Paris of the bright lights, the The work of Ignacio Zuloaga straddles two center of literary and artistic taste, where Zuloaga cultures – Spanish and French – as he arrived in stood out in his own right with his recognizable style, Paris for the first time at the end of 1889 and lived following a parallel path to that of many of the best there, off and on, for more than 25 years. Upon artists of the time: the “elegant” James Abbot Whistler, his arrival in the French capital, among others, the “dandy” Boldini, or those representatives of Belle the painter met up with Santiago Rusiñol, Isidre Époque painting par excellence, Sargent, Jacques Émile Nonell, Hermenegildo Anglada Camarasa, Joaquín Blanche or Antonio de la Gandara, among others. Sunyer and a young Pablo Picasso. Together with Jacques-Émile Blanche, he attended lessons Ignacio Zuloaga Portrait of Émile Bernard (close-up), 1897-1901 given by Henri Gervex, an admirer of Édouard Private collection, Bilbao Manet, at the Academie Verniquet. Most probably Photo: Juantxo Egaña © Ignacio Zuloaga, VEGAP, Madrid, 2017 it was also there that he met Degas, an artist he
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admired greatly and of whom he at which Sorolla, on the contrary, in 1891, next to the Symbolists said: “I feel the most profound reaped great success. and Nabis: Maurice Denis, Edouard admiration for this man. He is the Vuillard, Paul Sérusier, Pierre greatest artist of our time.” The Paris of Zuloaga Bonnard, Toulouse-Lautrec and In 1892 he traveled to Between 1892 and 1893 the Basque Émile Bernard. The Basque artist Andalusia, where he was to painter attended the Académie participated in the subsequent return in 1895 for a longer stay. de la Palette, where, apart from editions of this exhibition In Alcalá de Guadaira and Seville, Gervex, he also benefited from the – in 1892, 1893 and 1894 – as well he came up against a reality very corrections of Eugène Carrière as the one dedicated to portraits different from that of Paris – a – a future witness at his wedding – entitled Les portraits du prochain society, customs and values that and Puvis de Chavannes. He came siècle, which took place in the the Romantic travelers considered into contact with Louis Anquetin, same gallery in Rue Le Peletier exotic, and which Spanish writers Henri Toulouse-Lautrec, Jacques- in 1893. From then on, the artist and painters depicted in their Émile Blanche, Maxime Dethomas, applied to his painting some of stories and pictures. Zuloaga was his future brother-in-law, and the principles that guided these no stranger to this tradition, and he Maurice Barrés. He also met Paul painters, striving to unite form represented it in such controversial Gauguin, the most renowned and content, while affording a works as Eve of the Bullfight. This artist of the Pont-Aven group in strong spiritual content to the piece was rejected by the Spanish Brittany. Thanks to the mediation work. In the exhibition we can find committee for inclusion in the of Paco Durrio, he exhibited two examples of these confluences and Paris Universal Exhibition of 1900, paintings at Le Barc de Boutteville friendly relationships in works
Ignacio Zuloaga Portrait of the Countess Mathieu de Noailles, 1913 Bilbao Fine Arts Museum Inv. 82/50 Photo: © Bilboko Arte Ederren Museoa-Bilbao Fine Arts Museum © Ignacio Zuloaga, VEGAP, Madrid, 2017
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such as Self-Portrait by Gauguin, dedicated to Carrière, SousBois (Le Huelgoat) by Serusier or in Vue de la terrasse de Saint-Germain-en- Laye, to cite but a few examples.
Zuloaga and his great friends: Émile Bernard and Auguste Rodin In 1897 Ignacio Zuloaga met Émile Bernard for the first time in Seville. That moment marked the start of a great friendship that was strengthened by their shared vision of art and their common admiration for the “old masters”: El Greco, Zurbarán, Goya, Tintoretto or Titian, among others. That same year Zuloaga painted a portrait of Bernard clearly in tune with the style of the Frenchman – Portrait of Émile Bernard – and El Greco (Doménikos was even godfather to one of his Theotokópoulos) sons, Fortunato. For his part, the San Francisco, 1609 Private collection French artist painted Mendiants (work belonging to the Ignacio Zuloaga collection) espagnols in which the colorful, Photo: Juantxo Egaña yet restrained figures are clearly reminiscent of Zuloaga, and Danse de gitans, a gift he dedicated to the great mutual admiration, they both of social promotion, it would also Basque painter. maintained a timeless quality in become a means of investment. As well as Bernard, over their work, taking into account Aware of this transformation, the the years Auguste Rodin also tradition, rejecting the copying of artist also became a “businessman”, became one of Zuloaga’s great nature as it was generally depicted, given that these paintings brought friends. The sculptor and painter seeking, on the contrary, the very in significant economic returns. presented works together at several essence of their motifs. Giovanni Boldini, Antonio de La exhibitions: Dusseldorf in 1904. Gandara, John Singer Sargent, or Barcelona in 1907. Frankfurt in 1908 The modern portrait Jacques-Émile Blanche were just and Roma in 1911. They traveled The 19th was the portrait century. some of the representatives of this together to Spain and exchanged In capital cities such as Paris or new generation of artists, who works on more than one occasion. London, this genre underwent devoted a large part of their oeuvre Zuloaga received works such as tremendous development as it to painting portraits of distinguished Iris, L’Avarice et la Luxure or the became a form of social affirmation. members of society. bust of Mahler, which he kept in The new rising class, the They were accompanied by his private collection. In turn, bourgeoisie, transformed the genre Ignacio Zuloaga, who, in a natural Zuloaga gave Rodin The Mayor and the relationship with the artist: manner, formed part of the of Torquemada. As well as their as well as serving as an instrument capital’s intellectual elite and had a
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forceful that Zurbarán, isn’t he? What a splendid painter! I think he’s cruder than Velázquez, more naive, more Spanish.”
Back to the roots Many of the works that Zuloaga painted of this Black Spain for which he is so well known should be understood in the context of that cosmopolitan Paris in which he lived and developed his artistic style. A city in which the Symbolists played an increasingly major role and where the pursuit of authenticity led to many artists escaping from the capital in search of a pure, uncontaminated world. Pablo Picasso The prime example is that of La Célestine (La femme à la taie) [La Celestina], 1904 Gauguin, but there were others such Musée national Picasso Paris. Donated by Fredrik Roos, 1989 as Bernard or Cottet, in addition to Inv. MP1989 5 Photo: © RMN-Grand Palais the Basque painter, who seemed to (musée national Picasso - Paris) / Mathieu Rabeau make a round trip: from France he © Estate of Pablo Picasso. VEGAP, Madrid, 2017 returned to Spain in search of his roots, his Spanish roots, the most authentic Zuloaga. prominent role in that milieu known were already present; up to Upon his return, the painter met as the Paris of the Belle Époque. 12 works attributed to El Greco, up with some of his fellow travelers, This new wealthy clientele sought most noteworthy among which with whom he shared iconography: to be immortalized by the most were The Annunciation and San dancers, matchmakers or dwarfs are celebrated painters, as we can see in Francisco, as well as Vision of Saint also depicted by Picasso or Anglada the famous Portrait of the Countess John, purchased in Cordoba in Camarasa. Mathieu de Noailles. 1905 and today belonging to the The Portrait of Maurice Barrés, Metropolitan Museum of Art. which closes the exhibition, is an Looking at Spain Testimony of his admiration for excellent example of this journey, At just 20 years of age, Ignacio Goya are, among others, the three as it unites the two fundamental Zuloaga invested 50 francs in the little prints depicting scenes of the aspects of his artistic oeuvre: the purchase of a painting attributed Disasters of War which he acquired French and the Spanish, at the same to El Greco. From that moment, in an auction of the Shchukin time paying homage to the figure of he began to assemble a collection (a friend of his) Collection, two of El Greco, one of the most admired of works, paying special attention which form part of this exhibit. artists at that time. Not just at a to the Spanish painters he most Zurbarán and Velázquez were other stylistic level, but also because, admired: El Greco, Zurbarán, great masters of his. Regarding the like Zuloaga, his work exemplified Velázquez and Goya. Around 1908 former, in one of his letters to Émile modernity coupled with a profound the core works of the collection Bernard, Zuloaga says: “He’s so sense of tradition.
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THE CURATOR’S CHOICE PABLO JIMÉNEZ BURILLO* LEYRE BOZAL CHAMORRO**
In 1898 Zuloaga had painted Eve of the Bullfight in the Sevillian town of Alcalá de Guadaira, a work that depicted that world of light and picturesque local customs of what is known as the “white period” of the painter from Eibar: a series of Andalusian- themed paintings – among which it is worth mentioning The Walk After the Bullfight, 1901, destroyed in the Second World War, or Woman From Alcalá de Guadaira, 1896 – in which the leading themes are bullfighting, gypsy women, and women wearing mantillas. In Eve of the Bullfight, from the top of a hill women observe the bulls to be used in the bullfight the next day. After achieving first prize in 1898 at the Fine Arts exhibition in Barcelona, the work was rejected by the Spanish jury for inclusion in the Universal Exhibition of Paris in 1900, preferring the more social Joaquín Sorolla and his Sad Inheritance, among others. This decision provoked the indignation of the artist himself, but also its high points with the Black Paintings Ignacio Zuloaga Eve of the Bullfight, 1898 of a large number of critics, who wrote at (1819-1823, Prado Museum, Madrid) by Royal Museums of Fine Arts of Belgium, length about the injustice of the decision and Francisco de Goya and, after Zuloaga, was to Brussels be found not only in Picasso’s “blue period”, Inv. 3535 defended his painting, in which they admired © Ignacio Zuloaga, VEGAP, Madrid, 2017 the influence of Goya and Velázquez, but but also in artists such as José Gutiérrez also underscored the influence of Manet. Solana or Antonio Saura, and even in the Finally, the painting was shown at the films of Luis Buñuel and Pedro Almodóvar. La Libre Esthétique exhibition in Brussels This is a world that began in the Golden Age before being acquired that same year by the and which, in part, has come down to our Belgian State. day; an immediate past which, as suggested by Stefan Zweig, in his autobiographical From that moment on, the bright, cheerful, book The World of Yesterday: Memories of a full-of-life “White Spain”, which drew on European, is disintegrating at a rapid pace and naturalist and Impressionist sources, is starting to be unrecognizable. represented by Sorolla, existed alongside the so-called “Black Spain”, influenced by * Pablo Jiménez Burillo, curator of the exhibition Zuloaga in Belle Époque Paris, is manager of the Symbolism and fin-de-siècle decadence: Fundación MAPFRE Culture Area. He was Plastic Arts consultant for the Juan Ramón Jiménez Centennial and for the Spanish Society for Cultural Commemorations. He is a member of the International Association the Spain of deep-rooted, incomprehensible of Art Critics and of the Executive Committee of the Association of Friends of ARCO. He has been tragedy, sometimes magical, yet always distinguished, first as a Knight and later as an Officer, with the Order of Arts and Letters of the French profoundly tragic. According to this view, Republic. In 2013 the University of Medellin (Colombia) published his book of poetry Esto no es el amor [This is Not Love]. Zuloaga would be the leading representative ** Leyre Bozal Chamorro has been curator of the Fundación MAPFRE Collections since 2009. She holds a of this black Spain, whose genesis can be degree in History of Art from the Complutense University and has taught History of Art and Semiology at traced to the severity of the paintings of the the Istituto Europeo di Design (IED). She has participated in various publications, most noteworthy being Golden Age and the Velazquez aesthetic. Suite Vollard. Pablo Picasso. 1930-1937. Fundación MAPFRE Collections, The Hand With a Pencil. “Drawings of the 20th century”. Fundación MAPFRE Collections, Francisco de Goya. The Disasters of War. Fundación MAPFRE This tradition was to experience one of Collections, Return to Beauty. Italian Masterpieces from Between the Wars.
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Art — LA FUNDACIÓN MAGAZINE#40 MORE INFO AT HTTP://EXPOSICIONES.FUNDACIONMAPFRE.ORG/ELINFIERNOSEGUNRODIN #infiernoRodin 35
Hell According to Rodin TEXT: BLANCA DE LA VALGOMA
At its Casa Garriga Nogués from Dante’s Divine Comedy as expressive force and delicacy, Hall in Barcelona, Fundación his source of inspiration, but as which have rarely been on display, MAPFRE presents the exhibition he progressed with the work, he as well as several early figures and Hell According to Rodin, which became increasingly influenced maquettes that allow us to follow may be visited from October 11, by the ambiguity and sensuality the sculptor’s creative process and 2017 through January 21, 2018. of The Flowers of Evil poems of the evolution of the portal over This display invites the public Baudelaire, which he illustrated the years. Thus, this exhibition to explore the creation of one in 1887-88. allows us to admire The Gates of the icons of the fin-de-siècle The numerous groups and of Hell and the sculptures that art world: The Gates of Hell by figures of the damned which Rodin formed part of, or emerged from, Auguste Rodin. included in The Gates of Hell it but also to observe the evolution constituted a veritable repertoire of Rodin’s whole career, and Considered the central work of the of forms he would return to witness the creation process of French sculptor’s career, having until the end of his career, with one of the most emblematic fin- worked for more than twenty years ever-renewed inventiveness and de-siècle artists. on it, this monumental work offers expressive capacity unprecedented The Hell According to Rodin a spectacular view of hell, frenzied at that time. Fascinated by the exhibition has been organized and tempestuous, yet also sensual body, whether painful, violent or by Fundación MAPFRE and and evocative. erotic, Rodin designed, modeled the Musée Rodin in Paris, with In 1880, the French State and incessantly reworked his exceptional loans from this commissioned Rodin, at that creations in order to capture and museum. time still a little-known sculptor, express all the impulses of the soul. to create a portal for a future Many of his best-known works Rodin in 1880 Museum of Decorative Arts. arose from this project. Among The exhibition begins with a small This assignment, modest in them, The Thinker, The Kiss, section given over to the initial principle, quickly became the Ugolino, or The Three Shades. designs, both on paper and in three most important project of his A reading of The Gates of Hell dimensions, which Rodin produced career. Over the following decade, therefore enables you to appreciate in order to determine the overall the artist worked feverishly on the majority of Rodin’s oeuvre. structure of the portal. These initial the architectural dimension It offers a synthesis of his stylistic proofs show how the artist was of the Gates, reflecting on the research and a starting point for initially inspired by renaissance composition of the sculptural numerous variations made possible models such as The Gate of Paradise group, as well as the characters by his preferred techniques: by Lorenzo Ghiberti, with a that arise, mill around and emerge fragmentation, assembly, geometric, rational design, and from it. Rodin took the Inferno enlargement, reduction, repetition, how, little by little, he threw off the the unfinished… shackles of that rigid approach to
Previous page: The exhibition brings together create a more complex, interwoven Despair, ca. 1881-1885 a hundred sculptures and some portal, which better reflected the Musée Rodin, Paris S.03836 © photographic agency of the musée Rodin - Pauline Hisbacq thirty drawings, of tremendous fin-de-siècle spirit.
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These early concepts also allow early 14th century by the Florentine Tympanum of The Gates of Hell, 1887-1889 Musée Rodin, Paris S.05729 us to observe how he approached poet Dante Alighieri. At no time did © musee Rodin (photo Beatrice Hatala) the principal figures from the very the sculptor intend to offer a linear beginning: The Three Shades — an reading of the poem, nor describe appears to have greatly interested evolution of the figure of Adam, the nine circles Dante passed Rodin, who devoted a large number which at first was going to flank through to reach Paradise; rather, of drawings to it. He also produced the door together with Eve; The he sought a free interpretation, in many drawings and sculptures Thinker — which represents Minos, which he moved away from the related to the story of Paolo and the judge who assigns each of the anecdotal and strove to convey Francesca, and to that of Ugolino damned to one of the circles, but the essence of the suffering of the devouring his children; but, in also Dante meditating upon his damned. His links to the text are general, his efforts were centered own work and, by extension, any subtle, sometimes tenuous, and it is on the representation of anonymous creator and, even, Rodin himself; often the notes accompanying the condemned souls – which he often and Ugolino or The Kiss are all works, particularly the drawings, refers to as ‘shadows’. Most of the already recognizable in the earliest which enable us to comprehend figures which Rodin produced at sketches of the Gates. his relationship with the Divine that time were men who were lost Comedy. in thought, engrossed in their own The inspiration of Dante Rodin shows special interest fate as they reflected on their guilt The second section of the in certain episodes, which he and punishment. As time went by exhibition explores the way in develops in numerous drawings and the work progressed, Rodin which Rodin interpreted the and sketches before sculpting them, moved ever further away from the Inferno from Dante’s Divine while others are ignored. Thus, for initial source. The motifs he created Comedy. Like many other artists example, the story of Count Guido began to take on new meanings and before him, Rodin was fascinated da Montefeltro, which occupies to adapt to new inspirations. Indeed, by the Italian poem, written in the a residual place in Dante’s poem, as they were not very defined,
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most of the drawings inspired by Dante could refer to several themes taken from his Inferno and they lent themselves to further research on completely different topics, suggesting interpretations that could prove contradictory. The motifs created by Rodin had a polysemous dimension, as had most drawings and sculptures from the early 1880s onward.
The Baudelairean moment In the mid-1880s, Rodin was commissioned to illustrate a copy of The Flowers of Evil by Baudelaire, one of the works that would have the most influence on the sensitivity of this French fin- de-siècle artist. As was the case with Dante’s Inferno, Rodin did not so much work as an illustrator, but rather responded to those poems, which revolve around human passions. He often attempted to transcribe the atmosphere of a few verses, instead of trying to summarize the poem as a whole. The third section of the exhibition shows the relationship between the drawings made for The Flowers of Evil and the sculptures that form part of the Gates, a reflection on the transformation of the work influenced by the spirit of Baudelaire’s poetry. The poems that make up this work had an immediate influence on Rodin and, therefore, on the forms that he was creating for The Gates of Hell, affording them a much more ambiguous, sensual nature. In contrast to his earliest figures for Ugolin and His Children, 1884 Musée Rodin, París. D.09393 the Gates, in which he reflected © musee Rodin (photo Jean de Calan)
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The Thinker, on an element of the capital, 1881-1888 Musée Rodin, Paris S.03469 © photographic agency of the musee Rodin - Pauline Hisbacq
The endless search for ideal moldings The next section is dedicated to Rodin’s preoccupation with the more architectural aspects of the Gates. Given that the museum for which the Gates was intended had not yet been built and, therefore, he knew nothing of the appearance of the façade in which the Gates were to be integrated, the sculptor was forced to create an architectural structure of his own. The Gates obviously became an autonomous work that would never have been able to be opened, but is influenced in a number of ways by this origin. In principle, it had to serve as an entrance, a means of accessing a special place, but also had to show visitors and passers-by, in the public space, an example of what the art of his time could produce in the field of sculpture applied to ornamental work. In the absence of an architectural project in which it should have been inserted, Rodin conceived not only the door panels, but also the whole surround. The Gates are thus organized through large vertical primarily on the punishment, Rodin which the Inferno ceased to be a and horizontal lines, which Rodin now moved on to meditate on place and became a state of the enlivened with various moldings, temptation and its consequences. soul. Women began to play an and with prominent volumes that He swiftly abandoned the moral increasingly leading role, as they create a highly powerful play of vision of the world put forward by are exhibited more toward the light and shade. For this he drew Dante and replaced it with a vision spectator and interact between inspiration from the countless civil that was amoral – did not pass themselves. The Gates are thus and religious buildings he admired judgment on those condemned – loaded with eroticism, dynamism on his travels around France and and much more intimate, in and voluptuousness. Italy throughout his life, with a
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predilection for the late Gothic and left the public and critics totally of his work. Some of these motifs early Renaissance. He compiled disconcerted. The Gates were then became autonomous works and graphic documentation consisting left practically abandoned and it was were exhibited in plaster or other of pictures pasted on the pages of an not until the end of his life, in 1917, materials such as bronze or marble, album and architectural drawings when he decided to recompose it in while others were assembled made directly in front of the order to be able to finally cast it. with different elements, giving monuments, which he continued Over that period of intense rise to new works. Yet others producing even after he abandoned creation that started in 1880, Rodin were enlarged in a complete work on the Gates. However, he had designed a huge repertoire or fragmented form from 1890 modified the characteristics of of figures and sculptural groups. onward. This process resulted in certain elements of the traditional Despite the fact that they were a profound modification of their decorative vocabulary such as the not all integrated in The Gates of physical presence in the eyes of acanthus leaves and foliage, creating Hell, or at least not immediately, the spectator and means that they profiles which, from the base right from that date up to the end of his can be considered new versions of to the top, are varied and never career, the sculptor reused figures, old works. This is the case of such identical. groups and fragments that were emblematic works as Despair, Fallen transformed into the starting point Caryatid and even The Thinker Live forms, beyond the Gates for a large part of the remainder and The Kiss. Finally, the exhibition closes with a large section that recounts the evolution of the Gates, paying special attention to the independent existence of many of the figures created for it. At the end of 1880, the project for the Museum of Decorative Art was abruptly abandoned and the Gates were left without a destination. Already a renowned artist, Rodin received several important commissions that were to keep him busy for the best part of the next decade. It was then that he ceased working on The Gates of Hell, although it remained in his studio, like a huge backdrop. However, when he was nearly 60 years old, he decided to return to it and put it on display at the Alma Pavilion, the major retrospective exhibition organized on the occasion of the Universal Exhibition of 1900. For reasons that Third maquette of are still unclear, Rodin exhibited his The Gates of Hell, 1880 masterpiece devoid of all the figures Musée Rodin, Paris S.01189 © musee Rodin (photo Herve that made up the work, which Lewandowski)
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In the heart of the Karakorum TEXT: RAFAEL CONDE PHOTOS: SEBASTIÁN ÁLVARO
Sebastián Alvaro is a journalist who, for 27 years, directed the award-winning adventure documentary series on TVE (Spanish state television): Al filo de lo imposible, which set the benchmark as regards reporting on the world of adventure and exploration. He is the author of numerous books on adventure travel and collaborates with various radio programs. In 2001, together with the Sarabastall Association, he started up the Hushé humanitarian project, located in a village in northeast Pakistan.
PROFESSIONALS AND MORE — LA FUNDACIÓN MAGAZINE#40 I was telling our story in the European Parliament and no one could believe it. They thought it impossible that some crazy Spaniards could be engaged in a cooperation project there at 41 the height of Taliban power
How did the Hushé project come about? seeing how the first girls we schooled have now become I have always felt a special attraction for the Karakoram midwives. Last year a 16-year-old girl, married at the age Range in the north of Pakistan. I started out loving its of 14, was at death’s door giving birth to her second child. mountains and ended up loving its people. On the trips I Fortunately, one of the first two midwives we had trained made to that region to shoot documentaries for Al filo de was there and, together with the doctor, they assisted the lo imposible I met Karim, in my opinion the best porter in birth of the child and saved the mother’s life. the Karakoram. He accompanied us on all our expeditions We also want to build a students’ residence. We’re from 1983 onward, becoming a friend and just another not going to start a revolution, but we do want to make member of our mountain climbing team. One day he said it clear that boys and girls have to receive education to me: you have to come to Hushé, my village, to help my – the girls too – and, in northern Pakistan, that is a people. I went to see it and I felt it was an exceptional bombshell. place – a lost village in a remote valley, the ideal place to In your profession, there is a lot of solidarity, situate Shangri-La. From that moment I started helping people who are clearly sensitive to the problems them as much as I could, providing them with money, of the disadvantaged they report on, but few have medicines and other materials, as some NGOs often do. turned to action. One day I went to give a talk in a village of Zaragoza called I’ve always been a practical, vehement man. When I come Caspe, and it was there that I proposed the idea of the to the conclusion that something must be done, I go and Hushé project to the Sarabastall Foundation. Together we do it. The project is going so well because I surround decided to set it up. myself with really good people who go to work in Pakistan How have these first 17 years of the project gone? for a month or two, paying their way. They are doctors, The first year we simply went to talk to the people, to teachers, nurses who devote their month’s vacation to this see what their needs were and, from there, we devised project. No money in the world could pay for their efforts. a project which has education at its very core. This I was telling our story in the European Parliament and no follows the tenets of Spanish Regenerationism, namely one could believe it. They thought it impossible that some that only education sets you free and can change your crazy Spaniards could be engaged in a cooperation project life. Speaking of this in Pakistan, where children lack there at the height of Taliban power. the most basic things, was almost revolutionary. As always, I see you full of project ideas, but I’d say First we insisted on the need for education, an with even more enthusiasm now, if that’s possible. essential pillar. To date, we have provided scholarships Is that true? for over 400 children. Next, we began working on health Yes, in many ways it is, although most of the projects, and hygiene. This year I’m taking eight doctors and such as the Hushé one, do not provide me with any nurses to Hushé. We also changed their crop cultivation material benefits, but they do give me great personal system to ensure that their diet was more varied and satisfaction and that’s what is truly worthwhile in better. That was a fundamental change, which goes far life. I’ve understood a way of looking at life that has beyond economic aid. And finally, we built a mountain more to do with enthusiasm, with passion. I sign up refuge hotel, which will be their main means of support, to any noble cause people put before me; for example, within the idea of the valley’s sustainable development. the documentary about schizophrenia my son has It had outstanding results last year. just finished. This was proposed to me at a psychiatry The example has spread to other villages congress: what could you do with five people suffering Yes, indeed, to other villages in the same valley. We schizophrenia that might serve to combat the stigma of started with the highest village and are now working mental illness? Anything, I told them, and we decided to our way down. When an avalanche swept away a whole take them to the Naranjo de Bulnes mountain peak. In the village, we helped rebuild five houses. And so, bit by end, we have told a lovely story that will serve as a tool to bit, our work is expanding. One major achievement is help people understand what this disease is all about.
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The sinking of the Titanic TEXT: ANA SOJO Curator of Fundación MAPFRE’s Insurance Museum
It is hard to imagine an accident The Fundación MAPFRE Lloyd’s Register bears no relation that is better known, more Insurance Museum preserves to the insurance market Lloyd’s commented and recreated than the among its collection a copy of the of London. sinking of the Titanic. Lloyd’s Register of Shipping for The society published the first The full name of the the years 1912 and 1913, which Register of Ships in 1764 to give transatlantic liner was RMS Titanic reflects the sinking of the Titanic. both underwriters and shipowners or Royal Mail Ship Titanic, given Lloyd’s Register of Shipping was an an idea of the state of the ships that, apart from passengers, she exclusively maritime classification they insured and chartered. also carried mail under contract society. It takes its name from the With information on all merchant with the Royal Mail. 17th century London coffee house ships of over 100 tons, this register It was built on the orders of frequented by merchants, marine has been published annually the White Star Line company to underwriters and shipowners, ever since. cover the passenger route from all of them engaged in business The book contains a brief Southampton to New York. As we related to shipping. Edward Lloyd, reference to the loss of the Titanic know, she went down during the the owner, invented a system where it is stated that “the ship hit night of April 14, 1912. 1,514 of of exchanging information by an iceberg and sank at lat. 41.16º N, the 2,223 people on board died. circulating a printed sheet of the long. 50.14º W on April 14, 1912.” It is considered one of the deadliest news he received. The sinking marked a shipwrecks in history in times It should be noted that, apart turning point in maritime of peace. from this historical connection, navigation. As a result of the
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The Titanic in figures
Almost 100 million hits when we search on Google for the word Titanic. Close to 300 books in Spanish in the ISBN database with the word Titanic in the title, and 572 books in the Library of Congress also contain the same word in the title. More than 129 titles of audiovisual material (movies, series and documentaries) on the Titanic according to the IMDB (International Movie Data Base). Model of the Titanic on display at the Countless exhibitions, presentations Julio Castelo Matrán Naval Models Museum and displays of original objects. Several expeditions to research and tragedy, and in response to prevention and extinction salvage items from the wreck and, the conclusions of the Board equipment, lifeboats, etc. finally, the construction of an exact replica of the ship that will set sail in of Trade inquiry headed 2018 under the name Titanic II. by Lord Mersey (set up to Titanic and insurance investigate the incident), On January 9, the brokers Willis the British Government Faber & Co. arrived at the Lloyd’s initiated the first International underwriting office to insure the quantities ranging from 10,000 to Conference on the Safety Titanic and her sister ship, the 75,000 pounds. The underwriters of Life at Sea (SOLAS). The Olympia, on behalf of the White paid White Star Line the full participants in the conference Star Line. sum within 30 days of the tragic met in London in 1913 and 1914. Each hull was insured for accident. There is also abundant Thirteen nations reached an one million pounds, around 95 documentation on the life insurance agreement on the use of fire- million pounds nowadays. Many policies paid out to the passengers, resistant, watertight bulkheads, names were added to the Lloyd’s and the numerous claims arising life-saving appliances, fire underwriting slip, covering from the disaster.
Sources: https://www.lloyds.com http://www.lrfoundation.org.uk/ [email protected] http://www.prudential.co.uk http://www.imdb.com/
Previous page and above: cover and page excerpts from Lloyd’s Register of Shipping. Insurance Museum
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FMG/COMMITTED — LA FUNDACIÓN MAGAZINE#40 VIEW OUR PHOTO GALLERY IN THE ONLINE EDITION 45
The future is already here TEXT: RAQUEL VIDALES IMAGES: FUNDACIÓN MAPFRE GUANARTEME
Fundación MAPFRE Guanarteme, whose sphere of activity is centered on the Spanish Canary Islands, is running an employability program to train youngsters in the new professions which, thanks to Big Data and the Internet of Things, are drastically changing the needs of the labor market. Data management in its numerous forms, including in audiovisual applications, is increasingly a skill called for in the job offers posted by companies.
“I’ve been looking for a course like this for ages. trying his luck in the market, until he heard that a 3D In the Canaries there’s never been anything like it. animation course was being organized in his city. It was And overseas, on the Peninsula, the few that I saw were designed by the University Center for Technology and too expensive and I couldn’t afford them.” These are Digital Art in Madrid with the collaboration of the the words of Yonay Benítez, 29 years old, one of the company Ánima Kitchent, a major Spanish-Mexican 20 students selected from the 80 candidates who distributor of contents for children and young people, applied last March to attend the 3D Animation course which is currently producing the Cleo y Cuquín series organized in Gran Canaria, thanks to a collaboration (a modern version of La familia Telerín). “I couldn’t agreement between the Cabildo (local authorities) and imagine anything better. I’ve learned a great deal; few Fundación MAPFRE Guanarteme. people have access to such specialized training. I hope From a young age, Yonay had no doubt that he to find work soon,” Yonay declares. wanted to work in graphic design and audiovisual Yonay’s dream proved possible thanks to the production, but he had never had access to top-flight specialized training programs being run by the training in this field. “When I finished high school, Corporation for the Economic Development of I started working in all kinds of jobs: factory machine Gran Canaria, in collaboration with Fundación operator, supermarket delivery boy, and I even joined MAPFRE Guanarteme. The idea is to organize courses the Army. Meanwhile, in the evenings, I studied what in sectors with high employment potential in the I really liked on my own at home: computer-aided coming years, partnering with leading companies in design. Little by little I learned more, set up a website these areas so as to foster an industrial fabric capable and started getting work. Until one day a company of absorbing the professionals trained on these courses. in Canada called to offer me a work-experience It is an infallible way of creating quality employment. internship. I didn’t hesitate to leave, There is no doubt that because it was very difficult here audiovisual production is a to keep learning and work in this 50,000 booming sector in this regard. sector,” he recalls. MILLION EUROS OF BUSINESS And, within this field, 3D animation This was five years ago. After is on the rise in both the film and four years in Canada, Yonay AND MORE THAN SIX MILLION television or advertising worlds. decided to return to Gran Canaria WORKERS IN THE BIG DATA The result is that, in the next last summer. Without a lot of job few years, they are going to need prospects, he spent several months MARKET IN EUROPE a lot of professionals with very
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A whole series of industries and professions are being developed around Big Data, which are going to account for specific knowledge: three-dimensional learning tools. These technologies have a large part animation, screenplay, facial animation, been integrated into the daily routine of the jobs interpretation, synchronization of of a great many companies and are on offer over dialogs, poses and teamwork tools, changing the way we do business. as well as knowledge of the key For this reason, another sector that the next few aspects of the production systems is undoubtedly booming is Big Data. years at major companies such as Disney, That is to say, the processing of massive Dreamworks, or Blue Sky. amounts of data to design commercial The animation course began in April actions, predict behavior patterns or and consisted of 600 hours. On the open even system failures, and develop future market, such tuition could cost up to strategies. Most of the information that 6,000 euros, but those selected only had moves our world today is digital, and it to pay 500 (400 if they were currently comes from a huge number and variety unemployed). The company Ánima of sources. How do we store this data Kitchent intends to hire this fall those in a world of finite resources, how do who demonstrate the best qualities for we process it and how do we glean working on the projects the company is information from it? This is basically embarked on this season. what Big Data is all about. There are already technology 21st century gold companies in which human intuition It is said that data is the gold of the 21st is prohibited for making decisions: century. Or oil. But, unlike these two if someone resolves to undertake some raw materials, its value does not lie in action, they have to produce the data the data itself, but rather in the ability to justify it. Their strategic and tactical to process it to draw conclusions. That decisions no longer rely on the views is why more and more companies need and intuitions of executives, but rather data experts who know how to handle are based, above all else, on objective Big Data processing and machine data.
FMG/COMMITTED — LA FUNDACIÓN MAGAZINE#40 The idea is to organize courses in sectors with high employment potential in the coming years, partnering with leading companies in these areas. It is an infallible way of 47 creating quality employment
The data provide these companies with valuable information about how their customers behave when they Training talent enter their stores, how they respond Mathematics. Analysts. Engineers. is not enough; a business fabric to products, what interests the offers Graphic designers. These are needs to be created to accommodate spark in them, their satisfaction with the some of the profiles that are these new professionals, so being introduced into companies that this talent does not end up service... This helps them to understand committed to data processing as emigrating. “That is why we are also much better what their customers are a key management tool. “Not only working to convince companies to demanding, what they do and do not private companies, but also in start introducing Big Data tools. like, and even what they may like in the public sector we are going We organize events and activities to see Big Data professionals to make them better known, the future. soon. We public officials will be for example, in a key sector in Big Data can also be very useful in able to make better decisions Gran Canaria such as tourism,” the insurance industry: for example, using real, objective data,” says adds the director. Raúl García Brink, director of the In the case of 3D Animation, the to be able to successfully calculate the Economic Development, Energy work with companies has been premium users should pay, based on and R&D&I Area in the Cabildo ongoing for some time. “We have of Gran Canaria, the department the data obtained on the way they drive. proposals from several international which, in collaboration with In pharmacies, to monitor in real time the companies in the audiovisual sector Fundación MAPFRE Guanarteme, has to set up business on the island, effect of drugs on diseases and to assess launched Big Data and 3D animation given the tax incentives here. In fact, their effectiveness. In banking, in order training programs on the island. we already have one. And we want to learn of market risks in real time, based The high qualifications necessary this ecosystem of companies we on the data obtained from transactions to fill these job positions calls for are helping to create to hire local and quotations. And, in transport, to very specific training. “We wanted workers. That’s why we are training to offer a course that truly serves professionals: so they can have modify routes in real time on the basis of to prepare people for performing an opportunity here,” concludes traffic or weather data. this work. Not just a module, but Mr. García Brink. For all these reasons, Big Data is in-depth training,” Mr. García Brink the other major training commitment affirms. However, training alone made this year by the Cabildo of Gran Canaria and Fundación MAPFRE this market will generate 900,000 jobs Guanarteme: a course to train highly in six years and it is estimated that qualified Big Data professionals, companies which make intelligent use taught by experts from EOI, one of of data increase their productivity by the leading business schools in Spain. eight percent. Thanks to the agreement between The experts also point out that the three institutions, 25 selected there is no need to be afraid of the students are attending this course digital transformation of companies: that also began in April and will end it is true that many jobs will be in November, with a duration of automated, but this has occurred 200 class hours. Although the course constantly throughout history, without is valued at 7,800 euros per participant, this leading to a decline in employment the final cost for each of them was figures. Simply, with the passing of 360 euros. time, those posts that become outdated Experts estimate that, in Europe, are replaced by others that require there is already a Big Data market worth new skills: such as Big Data or 3D 50,000 million euros with more than animation. That is why we must start six million workers. Around the world, getting ready.
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Detox: fad or fact?
TEXT: ÓSCAR PICAZO Internet, sometimes able to amplify DIETITIAN-NUTRITIONIST FUNDACIÓN MAPFRE health messages that do not always have a solid scientific basis. PHOTOS: ISTOCK The “detox” fruit juice craze is here What is a detox product? to stay. There is an ever-greater The first difficulty we encounter is range of this kind of products. actually trying to define what a “detox” But, how much truth is there in it? product is. To be able to make this Can they really help improve our type of health claims, it is necessary health? to comply with the regulations. It is the task of the European Food Safety Fruit juices, smoothies, shakes, and Authority (EFSA) to assess and regulate even diets now bear the “detox” or the effectiveness of dietary supplements, “purifying” label. These terms evoke additives, and food components, and, a sense of well-being in consumers where applicable, to endorse health and may even serve to soothe their claims (and detoxification is not among conscience with respect to summer these). holiday excesses. Therefore, within the catchall of And there is an ever-increasing “detox” products we find all sorts number of establishments offering this of shakes, juices or smoothies, usually type of product. It is a trend which, made from a mixture of fruits and/ like others, is imported from countries or vegetables, and some components where it has been in vogue for some declared to be “superfoods”, another years, thanks in part to the rise of the category born more out of fashion
Health Watch — LA FUNDACIÓN MAGAZINE#40 49 than objective parameters: ginger, benefit do they provide? Can they Risks kale, açaí, etc. There are also programs be harmful? The answer would or diets designed to “detoxify and seem to be affirmative. Recently the associated purify” the body, which are more aforementioned EFSA issued a report with “detox” complex, last longer and, of course, in which it identified as an emerging cost more. risk the high consumption of oxalates juices, such derived from the consumption of this as a high Do they really work? type of smoothies. Spinach, kale or, It is true that the components of this above all, beet, are some of the foods intake of type of smoothies are, in principle, that are habitually included in these oxalates, healthy. But we cannot attribute mixtures, and which contain large have been properties to these food mixes quantities of oxalates. A single glass of that go beyond their nutritional these drinks can contain more oxalates identified content. There is nothing in these that the recommended daily amount. smoothies, or even diets, that will It is easier to ingest a greater amount make it easier for the body to excrete of fruit or vegetable in the form of more toxins than it would under juice, than as whole foods (a challenge normal conditions. It is true that the the reader can try at home: eat three deficiency of some vitamins, or a low oranges whole, or drink the juice of intake of antioxidants, may give rise the same three oranges). The oxalates to imbalances, and to an increase are therefore going to be concentrated in oxidative stress. However, it is in that “detox” drink. not necessary to turn to this type of “miracle” products to achieve an An appetizing option? adequate intake of nutrients. In fact, There is no doubt that the ubiquity a diet based on mostly raw foods has of these detox drinks means that, been shown to have adverse effects at some point in time, we may be on our health. Failing to cook food tempted. Moreover, it may be one hinders the absorption of nutrients, of the few healthy alternatives even if we turn to liquefied and when it comes to eating in some shredded foodstuffs. establishments. If this is the case, if Another issue associated with detox we simply want to enjoy a refreshing juices and raw food diets is the question fruit-flavored drink with a certain of enzymes. However, given that they oriental spicy touch, well that’s fine. are proteins, they are denatured and But we should not believe that this lose their function when they encounter juice is going to purify our body, stomach acids. ridding it of summer holiday excesses. Learning to eat well and maintaining “Intox” juices? healthy habits (not dieting) is what is So, if these drinks or beverages, going to facilitate that our antioxidant including the diets, do not facilitate defenses and our detoxification routes the detoxification of the body, what remain “at full gas”.
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Four and a half hours in which to act TEXT: CRISTINA BISBAL
A stroke is a disease, increasingly common among adults and young people, which almost all of us have heard about. However, few of us would know how to recognize its symptoms at first. Julio Agredano, who suffered one six years ago, has made spreading the word his way of life.
“In 2011, at the age of 39, I had a stroke.” This is how six and a half hours are needed… This is a very short Julio Agredano introduces himself. He is the founder time window. “It was already too late for all that.” The and president of ‘Freno al Ictus’ [Stop Strokes], an sequelae would have been much less severe had he association (in the process of becoming a foundation) gone to the hospital the night before. to which he devotes much of his time with tremendous The reason why Julio did not go to a health center is passion.The reason lies in his personal experience. “It the same as that applicable to the vast majority of stroke was the last day of our vacations in Asturias, before patients: misinformation. Antonio Guzmán Córdoba, returning to Madrid. And I couldn’t identify the manager of Fundación MAPFRE’s Health Promotion symptoms (loss of strength on one side of my body, Area, explains: “Despite the fact that most people dizziness, a fierce headache, loss of balance) – I just have heard of a stroke, and many of us even know thought I was tired. So I went to bed. I convinced someone who has had one, there is a lot of misleading myself that ‘tomorrow will be another day’. And indeed, information surrounding this condition. Few people the next day was another day… worse.” By daybreak he know what symptoms should alert us that someone is had suffered a second stroke, even more severe than the suffering a stroke.” In fact, the most common practice is previous one. This time the symptoms left no room for for the patient to go to bed and wait for the symptoms doubt: Julio could not move or speak, and one side of to pass. So said Jaime Masjuan Vallejo, head of the his face had drooped… Neurology Department at the Ramón y Cajal University It must be borne in mind that the Hospital, at the stroke seminar reaction time for dealing with a stroke Risk factors organized by Fundación MAPFRE, is short, just four and a half hours COFARES and the DCH (International from the initial onset of the symptoms. HYPERTENSION Organization for Human Capital “When I arrived at the hospital, Managers). A tremendous error. HIGH CHOLESTEROL the most effective medication for If misinformation is the main breaking down the clot (via systemic OBESITY problem regarding a stroke, the first thrombolysis) could no longer be TOBACCO thing we should know is exactly what used. The next, more invasive, step is a it is. The Spanish Stroke Federation mechanical thrombectomy.” It consists PHYSICAL INACTIVITY defines it as a cerebrovascular disease of inserting a catheter via an artery ALCOHOL caused by the reduction or blockage of in the groin, seeking out the clot and the blood flow to, and within, the brain. DIABETES removing it. For this procedure, up to Blood is prevented from reaching the
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Knowing how to recognize a stroke is vital The first thing to know if someone is suffering a stroke is to use the FAST test, which consists in asking the patient to make a few simple gestures:
3. Speech difficulty 1. Facial drooping They must say their name or If you suspect that someone may a simple, but coherent, be having a stroke, ask them to phrase. If they find it difficult smile. The smile must be or impossible to speak, this symmetrical. A stroke causes may be a symptom of a facial drooping – an asymmetric stroke. grimace.
2. Arm weakness Ask them to lift their arms 4. Time to call together with their eyes Call the emergency telephone closed. They must raise number of your country. It is them both. vital that we act as quickly as If they are unable to raise possible, so that the patient one of their arms, this is can receive appropriate another warning sign. treatment as soon as possible.
Reaction time It must be borne in mind that the reaction Given that this is a very short time window, time for dealing with a stroke is short, just it is important to act swiftly. The sequelae four and a half hours from the initial onset are less severe if the professionals can treat the of the symptoms. stroke in time.
brain in the required amount and, as a result, the nerve “I was a sales executive in an IT company and spent at cells do not receive oxygen and cease functioning. It least three days a week away from home. I had a lot of needs to be taken seriously because, according to the work-related stress.” All this probably played its part in Spanish Society of Neurology, strokes are the second his suffering a stroke, despite his age. We should note leading cause of death, number one among women; and that, according to recent studies, there has been a 30-40 they affect some 130,000 people every year. Currently, percent increase in stroke cases among the under-55s. over 300,000 Spaniards have some functional limitation We should stop associating strokes with the elderly… after having suffered a stroke. One in six people will So when he came out of hospital, things were have one in their lifetime… not easy at all. “It was a highly complicated year of Julio was lucky, “despite doing everything wrong,” recovery, with constant dizziness, problems in one leg as he himself admits. To begin with, because 80 percent that made me limp, a continuous feeling of being drunk, of strokes are due to modifiable causes upon which we speech and coordination problems… Just imagine: you can take action. In other words, they are preventable go out drinking one night and the next day you have with a healthy lifestyle, a wholesome diet, and doing a tremendous hangover. That hangover was my daily some exercise. But Julio weighed 103 kilograms, led a life.” He did not give up. He knew that the only way to sedentary life (“I hadn’t done any exercise in the past deal with it was with a lot of rehabilitation. And he put 10 years”), always ate out, dined on whatever was at everything into it: “Four hours a day for a whole year. hand in the evening, slept very little, worked a lot… And as the Social Security doesn’t have the resources
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The company tackling strokes
Antonio Guzmán Córdoba: recalls how, just a few “Companies are a powerful weeks ago, he received an communication channel email from someone who to the public and can had attended one of these play an important role in talks. “It started off saying disseminating among their ‘Hi, good morning! And that employees the symptoms is thanks to you. My father that are warning signs, and had a stroke a few days ago what to do when faced with and I was able to handle them.” Those in Freno al the situation, as I knew Ictus are of the same view. what the symptoms were. That is why one of its lines He is now back home and of action consists in visiting in perfect condition.’ Things large companies to give like that make all the effort talks about strokes. The worthwhile.” results are always positive. Indeed, Julio Agredano is clearly moved as he
he did. But also to his great resilience and his personal attitude. “I thrive on challenges, on goals. And in 2012 I set myself a difficult one. I saw a program on the Titan Desert, an endurance cycling event over six days, covering a total of 650 kilometers across the desert. It had been years since I last got on my bike, but I told my wife: ‘I’m going in 2015.’ She burst out laughing.” Little by little he improved on his bike, overcoming the sequelae of the stroke. So much so, that he has been in that race – and many more – in 2015, 2016 and 2017. And, along the way, he has talked celebrities into joining him, thus ensuring that many people have heard of Freno al Ictus. “The first year I took the bullfighter Oscar Higares with me; the second time, it was the actor Dani Rovira and, on the most recent edition, the Julio Agredano participating in the Titan Desert basketball player Iñaqui de Miguel came with me.” And he does this because his priorities changed to cover rehabilitation, I paid for it myself, at 45 euros drastically as a result of the disease. Although he went an hour. I was in a position to invest my savings in my back to work, he left shortly afterwards. He wanted to recovery, and that’s what I did. Because not all private start a new life with this new opportunity he had been insurance policies cover the treatment of strokes. In given: “This is what gets me going every morning. This this sense, it is important that companies taking out is what I want: to take my son to school and pick him health insurance for their employees should ensure full up again whenever I can, do sports, let the public know coverage is included for strokes, as it is an increasingly what a stroke is, what the symptoms are and how to act, frequent pathology.” and what has to be done so that the health insurance Julio Agredano has no doubt that his current state companies cover it fully and the pharmaceutical of good health is directly related to the rehabilitation companies engage more.” Now, that is his path.
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At a slower speed, fewer deaths TEXT: ISABEL PRESTEL
Road Safety — LA FUNDACIÓN MAGAZINE#40
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The Slow Down campaign, to which Fundación MAPFRE has signed up, insists that whether or not people respect the speed limits in areas with vulnerable road users can mark the life of a person, a traffic accident victim. Ana Novella Reig, president of Stop Accidentes knows this from personal experience.
Two facts are essential for that was not the worst thing. “They (UN) campaign coordinated by understanding the importance were doing over 95 km/h on a the World Health Organization of the United Nations campaign, two-lane street,” says the president (WHO), and supported by Slow Down: in a traffic accident, and delegate in the Valencian Fundación MAPFRE with an the severity of the injuries depends Community of Stop Accidents, a intense social media campaign mainly on the speed of the vehicle; non-profit organization she heard which spurred the collaboration seven out of ten people do not about shortly after losing her young of its employees all over the respect the speed limits in areas son. “As soon as I contacted them, world. Because, as stated on with vulnerable road users. It is I realized that their cause was my the United Nations website, difficult to understand to what cause. And I decided to get involved www.unroadsafetyweek. extent these two statements can as a volunteer.” org: “Speeding is a major risk mark the life of a person, a traffic factor. The more your speed, accident victim. Save where it is told In a traffic the higher the risk of a crash, in the first person. As Ana Novella as well as the severity of crash Reig does. accident, the consequences. Speeding also She still gets emotional when severity of the affects other road users, such as she relates the event, even though pedestrians or cyclists. Slowing nearly 16 years have passed since injuries depends down is safe.” then. “It was October 27, 2001, a mainly on the Ana Novella Reig knows Saturday morning. My husband speed of the this from personal experience, took the children (Jorge, aged 9, and but also from what they see Pablo, aged 5) for a walk in the city vehicle in the association: “In nearly center of Valencia, where we live. 90 percent of traffic accidents, When they were heading home, he That cause is none other than excessive speed is a factor. Even stopped at an intersection, waiting striving to make the general public where there is alcohol or drugs, for the walk light to turn green. aware that most accidents could be there is also speeding, precisely Suddenly, he heard a squeal of tires avoided. “Society has assumed the because of the euphoria that and saw a car approaching them at fact that there is a series of deaths these substances produce in full speed running a red light. He each year in traffic accidents; they drivers. In other cases, the causes pushed our elder son away from are just things that happen. But are related to driver distraction. the danger, but he only had time we must not accept this…” And But a distraction at a controlled to grab the little one by the hand. one of the best ways to avoid this speed or at excessive speed can The car mounted the sidewalk and complacence is simply to respect mark the difference between knocked Pablo down, wrenching the speed limits. life and death.” We can be that him from his father’s grip and categorical. killing him on the spot.” In the Slowing down saves lives Backing up this conclusion vehicle were two kids without a Hence Save Lives #SlowDown, is pure physics: “The lower the license; at the wheel, a minor. But the name of the United Nations speed, the less kinetic or motion
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Excessive speed: Distribution of bodily injuries to a pedestrian in Crashes and people a frontal collision between a car and an individual. knocked down We have seen many campaigns Trajectories that draw attention to the 40 km/h consequences of speeding. of the head But do we really know the consequences of each kilometer per hour by which Height of hood 20 km/h we exceed the speed limit? from ground Are we aware of the potential injuries we might cause to other people?
Small automobile
Large automobile
Areas of the body injured
Total stopping distances in the city according to the speed (from 20 to 80 Km/h). Total stopping distance (m) 0 10 20 30 40 50 60 80 22.9 33.3 70 20.0 25.5 60 17.1 18.7 50 14.3 13.0 40 11.4 8.3 Speed (Km/h) 30 8.6 4.7 Reaction Braking distance distance 20 5.7 2.1
Source: Fundación MAPFRE energy will be supported by vulnerable and is only able to will need less time to stop when both the vehicle and the driver withstand a certain amount of braking: braking distance. On or passengers. Therefore, in energy without suffering serious the other hand, at greater speed, the event of a collision with injuries,” according to the UN. less lateral visibility. another vehicle or a static But another factor to be borne in object, such as a tree or a wall, mind is that the lower the speed, Respecting the rules means less energy will be released. the less distance is traveled respecting others Part of that released energy while decisions or actions are All this takes on special will be absorbed by the objects taken to prevent a possible importance when speaking of involved in the collision, and collision: reaction distance. In areas frequented by vulnerable part by the human body, causing the same way, when traveling users, where speed limits injuries. The human body is at a lower speed, the vehicle are usually lower than on
Road Safety — LA FUNDACIÓN MAGAZINE#40 “Society has assumed the fact that there is a series of deaths each year in traffic accidents; they are just things that happen. But we must not accept this…” 57
other urban streets, given the vulnerability of pedestrians, particularly children and elderly people. However, a study presented by Fundación MAPFRE last May shows that vehicles driving along these streets seldom respect the maximum speed limits in place there. And that, when the speed limit is lower, the degree to which speeding exists is greater. Ms. Novella Reig believes that one of the main reasons for this lack of respect for the rules is this: “We think we are immune, we never think anything is going to happen to #SlowDown a universal message us, because we are good drivers. Each person had to decide But maybe others are not such TEXT: PAULA SUSAETA launch and closure of what the reason was for the week-long campaign good drivers; or maybe we can WE HAD A CHALLENGE: sign up to, and form part asking for speed to be in the social media be distracted.” That’s why Stop of, the United Nations controlled and reduced. profiles of MAPFRE and Accidents insists that “the rules awareness campaign These individual messages Fundación MAPFRE. on the need for suitable were turned into images, Throughout the week, the are there for a reason. It’s not the images into video clips, two videos prompted the hard to drive at 80 km/h when speeds on our streets and highways in order to save and these clips became publication of comments the signs tell you to. There is lives. the cornerstone of the on the subject and, as the very little difference in travel United Nations was doing, WE HAD A GOAL: engage each person was invited time, and what matters is all those in Fundación to share their reason to getting there.” And she adds: MAPFRE and MAPFRE in FB #SlowDown from their “Respecting the rules means pooling their reasons why WAS THE MOST WIDELY personal profile. we should slow down. respecting others.” The ultimate goal was to WE HAD A DREAM: USED SOCIAL NETWORK She says this from the raise awareness among manage to make it IN THE CAMPAIGN the public regarding the perspective of one who has something personal. importance of reducing suffered a truly dramatic This is a tale of the speed to prevent traffic situation: “My son was not sick enthusiasm of a great accidents. or crossing incorrectly, nor many people around the 24 The feeling of forming world who came together was he where he should not be. COUNTRIES part of something bigger, to support a cause that with more strength and My son was killed. Over time PARTICIPATING saves lives, with the goal repercussion, is one of you learn to live with this new of making a great impact the hallmarks of this situation that has changed your and feeling part of a truly action. Because it is the human – yet also really life: the one you had went up journey that is always useful – message. 1,100 worthwhile, and the in flames. You can learn to live We were seeking the PHOTOGRAPHS surprise and the best again. But as for getting over it, involvement of everyone things are always around RECEIVED you never get over it. at different levels. the corner.
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COMMITTED — LA FUNDACIÓN MAGAZINE#40 VIEW OUR PHOTO GALLERY IN THE ONLINE EDITION 59
Brazil: to counter violence, love TEXT: CANDELA LÓPEZ IMAGES: ALBERT EINSTEIN FOUNDATION
To combat violence, investing in security is not enough. It is necessary to foster education, sport, vocational training, the arts, community spaces and, above all, family ties. The role of mothers is fundamental for achieving a more egalitarian society. This is why the Einstein-MAPFRE project is working with women and children in the second largest favela of São Paulo.
“Now I know that I don’t need Brazilian Albert Einstein Israelite the stigma of poverty. It is not easy to hit or yell at my son when Hospital Charitable Society and to live in Paraisópolis: its crime rate he disobeys me, but rather talk Fundación MAPFRE. For a time is one of the highest in the world. to him,” says one mother. “I’ve these women lived together with Some 50,000 people are crammed realized that it is important for educators, health personnel and into shanty dwellings that contrast the father to participate in looking even storytellers, who reminded sharply with the opulence of the after the baby,” adds another. them of fables and games from homes in the adjacent Morumbi Yet another: “I’ve changed how their childhood. They learned neighborhood, one of the I communicate with the child.” basic routines for the care of their wealthiest in São Paulo. More conclusions: “I didn’t know children’s health, but also the The Einstein-MAPFRE how to listen, stop and observe my importance of the maternal bond in project is run in Paraisópolis children and my grandchildren”; “I their children’s emotional training and surrounding marginal areas, now put myself in my son’s shoes”; and, by extension, in the formation based on one guiding principle: “They’ve shown us that it’s a safe of a more egalitarian society. to decrease the levels of violence, place to play”; “Babies are aware of On returning home, these investing in security is not enough; all the situations going on around mothers were much more it is necessary to create a social them”; “I have greater confidence, resourceful when it came to making structure that eliminates the very more patience”… their home a healthier, safer place. roots of that violence. We need These are comments from An environment less conducive to to invest in education, sport, mothers living in Paraisópolis, violence, better placed to overcome activities to strengthen families, the second largest favela in the protect children, create strong Brazilian city of São Paulo. They are 50,000 people communities fully aware of their their opinions after participating rights and obligations toward their in one of the workshops run are crammed neighbors. This is the only way there within the framework of into 14,000-plus you can create a social substratum the Einstein-MAPFRE program, capable of escaping from the spiral fruit of a collaboration agreement dwellings in of violence inherent in living in a signed last March between the Paraisópolis favela.
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Of special importance is the Another significant portion of pregnant women and mothers) role of the mothers and caretakers of the Einstein-MAPFRE and its vocational training to break out of this spiral: it has program’s resources is earmarked courses (in cooking, dressmaking, been demonstrated that, where for the promotion of female hairdressing, and skin and nail the maternal bond is strengthened, entrepreneurship, offering esthetic techniques). positive, constructive changes workshops, project evaluation, Darley Maria Bibiano de Souza, take place within the family unit, business management training, 24 years old and married with a and it is easier to detect social and support for gaining access six-year-old child, is an example of pathologies and risk situations to markets and credit. Experts in how the support project for female for young people. For this reason, enterprise creation accompany entrepreneurs works. “Through the Einstein-MAPFRE project the women in order to help them a friend who was doing a bakery primarily targets the mothers and succeed in their new venture. course, I learned of the Einstein caretakers. In the workshops they The Albert Einstein Hospital training programs in Paraisópolis. are not only taught essential facets has experience in this kind of First of all, I signed up for bakery of care to ensure their children projects in Paraisópolis and (at that time I didn’t even know grow up healthy (hygiene, diet), but nearby deprived areas, given how to make a birthday cake also how to stimulate their learning that, since 1998 it has been for my son). Then I did another and development, both physical undertaking activities related cookery course and one to learn and psychological. to health, education and how to make confectionery, and The work with these women entrepreneurship. And there are I made the most of the classes. also aims to reduce the violence they many people who have benefited Then one of my teachers told themselves may suffer within since then within its sphere of me about a really good cookery their own home. Events organized activity in São Paulo, especially in course organized by a university. include talks, personal stories, the field of pediatric care, but also It was difficult to get in, as there videos and activities related to from its community consolidation were only 30 places and 90 people gender-based violence, sexual activities (sport, plastic arts, had applied. But I got in mainly rights and family planning. dance, music, theater, education thanks to that teacher, Monica, who helped me to believe that I’m capable of achieving what I want to do,” Darley Maria recalls. Now this young woman is working in a restaurant, but, in addition, at home she makes party cakes, sweets, chocolate bars, candies, lollipops, Easter eggs… Although she has a new dream: “To open my own business,” she says. Last April, following the signing of the Einstein-MAPFRE collaboration agreement, Infanta Elena de Borbón, Fundación MAPFRE project director, and Daniel Restrepo, the Foundation’s Social Action manager, visited Paraisópolis to inform the local
COMMITTED — LA FUNDACIÓN MAGAZINE#40 It has been demonstrated that, where the maternal bond is strengthened, positive, constructive changes take place within the family unit, and it is easier to detect social pathologies 61 and risk situations for young people
Life on the outskirts
More than 6.5 million Brazilians live in settlements known as “favelas”, shanty towns that sprang up around the major cities of the country with the influx of thousands of immigrants from rural or very poor regions, who saw São Paulo and Rio de Janeiro as a land of opportunity for improving their lives. As they had no money to buy homes or land, they started settling in areas close to the wealthy neighborhoods, where they could usually find work, but where it was impossible for them to live.
Thus, those immense A story of love and volunteering agglomerations of precarious dwellings It all began at a meeting of of a hospital. That same In 1997 the Einstein progressively grew, with friends in 1955. That night, night, the guiding principles Program was created in the significant shortages of a group of Jewish doctors of the Brazilian Albert Paraisópolis community basic infrastructures, urban and businessmen gathered Einstein Israelite Hospital to provide care to 10,000 services and social facilities. in São Paulo to hear a Charitable Society were laid children of that favela. The drawbacks of settling proposal from Dr. Manoel down for undertaking social there were outweighed Tabacow Hidal: set up a assistance projects. Since then, a tireless team by the proximity to jobs top-flight hospital, built of some five hundred and stores. It is estimated and maintained by the city’s Built thanks to generous volunteers — men and that more than 6.5 million Jewish community, as a donations and the work of women of different ages, Brazilians currently live in sign of gratitude for the way volunteers, the first stone social classes, religions and favelas, which is equivalent Jews had been made so of the hospital was laid in vocational training — work to 3.6 percent of the welcome in Brazil. A hospital 1958. In the 1960s several passionately, committed country’s population. that would attend to one departments started up, to the mission of helping and all, regardless of their although the center was the most disadvantaged. Cidade de Deus, the famous race, color, creed or religion. actually opened in 1971. Thanks to them it has proved movie shot by Fernando The meeting ended with The social responsibility possible to run projects such Meirelles in 2002, showed the plan approved and even activities also began around as the Einstein-MAPFRE the world how people lived with the name of the future that time, especially those program, designed to in the City of God favela, hospital already chosen: dedicated to pediatric care, promote maternal care, one of the largest in Rio Albert Einstein. But their attending free of charge to early childhood education de Janeiro, from the late intention was to go beyond the needs of the children and support for female 1960s up to the early 1980s, the simple construction in the Morumbi region. entrepreneurs. a decade of soaring crime rates in that area mostly related to drug trafficking. inhabitants of the activities run institution undertakes in South by this joint initiative, one of the America. In the first three months most important social cooperation alone, close to 1,000 people projects that the Spanish benefited from it.
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“If we want to, we can” TEXT & PHOTOS: NORMA NAKAMURA CALDERÓN
In early 2017, the meteorological phenomenon known as El Niño Costero brought with it severe storms that caused several rivers in Peru to burst their banks. Norma Nakamura Calderón, who has worked at MAPFRE Peru for the past 20 years and recently took over as the head of Social Welfare, participated intensively in the activities launched by Fundación MAPFRE to provide support to those who needed it most.
El Niño Costero hit in March, bringing An emergency situation was declared with it severe storms that caused in northern Peru and several areas of rivers in Peru to burst their banks. the capital. This caused widespread flooding Fundación MAPFRE immediately and severely affected housing, went to work, showing its concern cultivation areas, and roads. In its for the most disadvantaged, regardless wake it left cities cut off, shortages of the distance, and proclaimed the of water and food supplies, and message “If we want to, we can”. deceased, injured and missing persons. The action proposed was to prepare
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bags with non-perishable food items, them. They contacted the leaders of the to be given directly to each affected affected communities and outlined the family. routes for us to get to each of the places I have always worked in the Human we had to visit. Resources Unit, and I feel fortunate, Definitely, teamwork produces good privileged and grateful to have grown results. That’s what we were, a real professionally in this unit. It enables team, ready to depart on our mission. me to constantly maintain close contact We also had the necessary means of with all our collaborators, learn about transport: a tow truck loaned to us by their joys, difficulties and goals, as well the Auto Unit and hearses from the as their personal, labor and professional Funeral Area. Together with the help aspirations. of our Procurement and Logistics Unit, But in this case, from the very first and the fortitude of our volunteers, all moment, the cooperative attitude of the this made me realize that MAPFRE is collaborators and volunteers exceeded a single force, a group of people that all expectations. Incredibly, we feels the need of their fellow man, and became robots with the sole objective responds to that call for help. I felt it was of preparing 3,727 bags. The process a missionary adventure, like when I used seemed almost endless until, finally, we to do pastoral work and I said to myself: were able to say ‘mission accomplished!’ “It’s just the attitude – yes we can!” Teamwork not only enables you I must highlight the cooperation to achieve an objective, it generates of the general public, who brought camaraderie. I saw this firsthand; I felt it ready-to-eat meals for those who had and I can truly say that it is accompanied lost everything or almost everything, the by a lot of positive, sincere energy. mobile clinic units and the volunteer That was conveyed to me by the CESAL medics who offered their support. NGO – with which our Foundation’s Those were several days of living Social Action Area collaborates – which with a harsh reality, seeing life in a provided us with support for the different light. I’m leaving with a smile delivery of the bags of provisions to the of innocence, like a child receiving that various affected areas in Huachipa. longed-for Xmas gift, that many may CESAL is located to the east of never be able to experience. the capital, where they perform truly Thank you for this experience, for admirable work with children and the opportunity to return to what I used parents. For this reason, we coordinated to do, to feel it again and share it... I’ll be the distribution of the packages with back soon.
LA FUNDACIÓN MAGAZINE#40 — Volunteers on the Ground Here are some simple actions with concrete gestures that also make it possible to change the world 64
Another Way to Help TEXT: ESTHER RODRÍGUEZ SÁNCHEZ
A small gesture with far-reaching results
Bottle Tops For a New Life was launched in 2011, when the SEUR Foundation joined the family of Iker – a child in need of a prosthesis – in their drive to collect plastic bottle tops and take them to a recycling plant in order to pay for it. With such a simple gesture, already put into practice by 13 million people in Spain, Portugal and Andorra, a total of 961,727 euros has been raised to assist over 130 children with Helping since the days health problems. The SEUR Foundation has already transported over 4,300 tons of plastic of the Madrid Scene caps from their shops and collection points to recycling plants, a gesture that serves to help The Pato Amarillo [Yellow Duck] association underprivileged children gain access to medical was started in the 1980s by mothers concerned treatment or surgical appliances needed to about their drug-addict children in the Madrid improve their health. Further information at: neighborhood of Orcasitas. Each month it now http://www.fundacionseur.org/informacion- supplies food and other essential products to del-proyecto-tapones-para-una-nueva-vida/ 600 families suffering hardship in the district of Usera. With the motto “give a chance to those who do not have one”, they collaborate with the Red Cross, Food Bank or Bomberos Ayudan [Firefighters Helping Out] who organize food collections at supermarkets around Madrid and pass it on to this organization doing its bit to protect the most vulnerable. In addition, Pato Amarillo is a project that forms part of the Fundación MAPFRE campaign #SéSolidario. © iStock Through the Cuenta con Nosotros [Count on Us] project, Fundación MAPFRE volunteers channel donations and basic necessities so that © iStock associations such as Pato Amarillo can distribute them among the most needy. Further information at: https://www.fundacionmapfre.org/fundacion/ es_es/donaciones/conoce-los-proyectos/ cuenta-con-nosotros/
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Teaching Mexican women to fight against breast cancer
Each year over 13,000 cases of breast cancer are diagnosed in Mexico and a mere 10 percent of them are at an early stage. In order to highlight the importance of early diagnosis, Alejandra Cima set up the CIMAB Foundation 15 years ago. © iStock Its work focuses on the rural villages in which, through talks and free workshops The tears of the with women, health centers and healthcare Lampedusa doctor professionals, they try to educate people on the importance of diagnosing this disease early. Pietro Bartolo is the only doctor on the small To this end, the Favor de tocar campaign Italian island of Lampedusa, where he has been instructs women in rural, marginalized offering refugees medical care for 26 years. areas of the country in order to promote Every day he treats refugees at the Lampedusa self-exploration. They also distribute free Polyclinic who have been rescued from informative material on healthy lifestyle habits shipwrecked boats by the Italian Coast Guard. so as to help prevent the disease. Further “I’m not just the doctor who examines them, information at: http://www.ifrc.org I’m the person to whom they can relate the drama they are going through,” he explains in his book Tears of Salt, in which he shares his experiences caring for refugees for over a quarter of a century. On an island of just six square kilometers, Pietro Bartolo puts a human face on solidarity through his work with immigrants, recognized throughout the world.
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Seen “The World is Beautiful” contest on the mapfrefcultura #CONCURSO by our current exhibition Albert Renger-Patzsch’s most #rengerpatzsch: nature, Web important published work was industry, series or close-ups. entitled The World is Beautiful We want to discover your Learn about all our activities alluding to everything that world. What’s it like? on social media. In this surrounds us, what the artist https://www. section you will find a referred to as “the things”. selection of the best instagram.com/p/ posts on Facebook, Twitter We want you to show us your BWc36KbH9_U/?taken- and Instagram. vision of “the things”, inspired by=mapfrefcultura&hl=es
“Al agua patos” contest – @FundaciónMapfre Fundación MAPFRE @fundaciónmapfrecultura “Al agua patos” contest @EducatuMundo Participating in our Have you attended our drowning @FMobjetivocero “2017 Drowning Prevention” prevention workshops? campaign can win you a prize, What did you learn? through the “Al agua patos” TWITTER Tell us about it by painting contest. Find out about it here. a T-shirt. Great prizes to be @fmapfre FUNDACIONMAPFRE.ORG @mapfreFcultura won! Remember to use the @EducatuMundo hashtag #Mójate and mention https://www.facebook.com/ @FMobjetivocero Fundación MAPFRE. FundacionMapfre/# @FMculturaCat
INSTAGRAM Fundación MAPFRE Fundación MAPFRE @fmapfre @fmapfre @mapfrefcultura What does receiving this award mean for Help us raise awareness about the danger THE BEST TWEET Dr. Valentín Fuster and for @CNIC_CARDIO? of diving. This summer, #TírateConCabeza. @LOfficielArtES Valentín Fuster himself tells us. #PremiosFM2016 @ASPAYMNACIONAL 22 jul.
The #expo_retratos reveals the emotion of each character. @LOart en @mapfreFcultura
https://twitter.com/fmapfre/ https://twitter.com/fmapfre/ status/872010183169511424 status/882938937551048704 Fundación MAPFRE @FMobjetivocero Don’t miss out on the free first-aid workshops! This summer we’ll be on over 72 beaches. bit.ly/2rgzcxU #Mójate https://twitter.com/FMobjetivocero/ status/874939326211272704
Seen on the Web — LA FUNDACIÓN MAGAZINE#40 International Social Projects In 2016, Fundación MAPFRE carried out social programs in 23 countries. Evylin is one of the 113,693 beneficiaries of our lines of action in education, nutrition, health and training. Would you like to form part of Evylin's future?
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