DOCSLIB.ORG

Torstar Corporation Announces 17.5% Price Increase Under Nordstar Acquisition to $0.74 Per Share

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Torstar Corporation Announces 17.5% Price Increase Under Nordstar Acquisition to $0.74 Per Share TORSTAR CORPORATION ANNOUNCES 17.5% PRICE INCREASE UNDER NORDSTAR ACQUISITION TO $0.74 PER SHARE TORONTO, July 11, 2020 /CNW/ – Torstar Corporation (“Torstar”) (TSX:TS.B) today announced that it has entered into an amendment (the “Amendment”) to the arrangement agreement dated May 26, 2020 (the “NordStar Agreement”) between Torstar and NordStar Capital LP (“NordStar”), pursuant to which NordStar has agreed to acquire all of the issued and outstanding Class A shares and Class B non-voting shares of Torstar (the “Shares”) by way of a statutory plan of arrangement at an increased price of $0.74 per Share. The amended purchase price constitutes an increase of 17.5% from the $0.63 per Share payable under the original NordStar Agreement. The amendment to the NordStar Agreement results from discussions with NordStar following Torstar’s receipt of an unsolicited offer from a private investor group, pursuant to which such group proposed to acquire all of the issued and outstanding Shares for a combination of $0.72 per Share in cash and the issuance of one non-transferable contingent value right per Share, with payments (if any) on such right being based on proceeds of dispositions of, and distributions from, select Torstar non-core assets in certain circumstances following issuance. As previously disclosed, the private investor group offer was conditional on, among other things, the entering into of voting support agreements by the trustees of the Torstar Voting Trust and Hamblin Watsa Investment Counsel Ltd. ("HWIC"), a wholly-owned subsidiary of Fairfax Financial Holdings Limited (“Fairfax Financial”). The trustees of the Torstar Voting Trust and HWIC have advised the Torstar board of directors (the “Board”) of their intent not to support such unsolicited offer and, conditional upon execution of the Amendment, to enter into new voting support agreements with NordStar (as described below). The Board determined in good faith, after consultation with its financial and outside legal advisors, that (1) the unsolicited offer from the private investor group would not be able to constitute a “Superior Proposal” under the NordStar Agreement, as amended by the Amendment, as such offer would not be reasonably capable of being completed without undue delay relative to the NordStar transaction, and (2) the NordStar Agreement, as amended by the Amendment, is in the best interest of the company and to recommend that Torstar shareholders vote in favour of the NordStar transaction, as amended, at the special meeting of Torstar shareholders scheduled for July 21, 2020 (the “Special Meeting”). “We appreciate the support that the Torstar Voting Trust, the Board of Directors and HWIC have placed in us,” said Jordan Bitove, CEO of NordStar. “The Toronto Star is a very important pillar of this country, and we intend to do the best we can to ensure this Canadian institution thrives for another hundred years.” Voting Support Agreements In connection with the amendment to the NordStar Agreement, the trustees of the Torstar Voting Trust (in respect of approximately 93.2% of the shares subject to such trust) have entered into a new hard lock up voting support agreement pursuant to which they have re-committed to vote in favour of the NordStar transaction at the Special Meeting. In addition, HWIC has entered into a new hard lock up voting support agreement with NordStar and re- confirmed its agreement to vote all of the Class B non-voting shares owned or controlled by Fairfax Financial in favour of the NordStar transaction at the Special Meeting. Fairfax Financial currently owns and controls, directly and in the investment portfolios of its insurance subsidiaries, 28,876,337 Class B non- voting shares, representing 40.3% of the outstanding Class B non-voting shares. - 1 - The 8,264,022 Class A shares and 41,272,161 Class B non-voting shares subject to such voting support agreements represent approximately 84.3% and 57.6% of the Class A shares and Class B non-voting shares, respectively, and an aggregate of approximately 60.8% of the total number of issued and outstanding Class A shares and Class B non-voting shares. In the event the NordStar Agreement is terminated in accordance with its terms as a result of the Board’s acceptance of a superior proposal, obligations under the new voting support agreements continue and do not terminate. Special Meeting Further details regarding the terms of the transaction are set out in the NordStar Agreement, which is (and in the case of the Amendment, will be) publicly filed by Torstar under its profile at www.sedar.com. Additional information regarding the transaction is also provided in the information circular delivered to Shareholders in connection with the Special Meeting. There is no change to the Special Meeting date or record date, and no further action is required by Torstar shareholders who have already voted if there is no change to your vote. Shareholders who have questions regarding the NordStar transaction or require assistance with voting may contact Torstar's transfer agent as provided for in the circular. About Torstar Corporation Torstar Corporation is a broadly-based media company listed on the Toronto Stock Exchange (TS.B). Its businesses include the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services: and digital properties including thestar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites and eyeReturn Marketing. It also holds a majority interest in VerticalScope, a North American vertically-focused digital media company. Forward-looking statements Certain statements in this press release and in Torstar’s oral and written public communications may constitute forward-looking statements that reflect management’s expectations regarding Torstar’s future growth, financial performance and business prospects and opportunities, including in respect of the proposed transaction, as of the date of this press release. Generally, these forward-looking statements can be identified by the use of forward-looking terminology such as “anticipate”, “believe”, “plan”, “forecast”, “expect”, “estimate”, "predict", “intend”, “would”, “could”, “if”, “may” and similar expressions. This press release includes, among others, forward-looking statements regarding Torstar's expectations regarding: the anticipated timing for the Special Meeting to approve the transaction; and the anticipated timing for closing the transaction. All such statements are made pursuant to the “safe harbour” provisions of applicable Canadian securities legislation. These statements reflect current expectations of management regarding future events and operating performance, and speak only as of the date of this press release. In addition, forward-looking statements are provided for the purpose of providing information about management’s current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. By their very nature, forward-looking statements require management to make assumptions and are subject to inherent risks and uncertainties. There is a significant risk that predictions, forecasts, conclusions or projections will not prove to be accurate, that management’s assumptions may not be accurate and that actual results, performance or achievements may differ significantly from such predictions, forecasts, conclusions or projections expressed or implied by such forward-looking statements. We caution readers not to place undue reliance on the forward-looking statements in this press release as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, outlooks, expectations, goals, estimates or intentions expressed in the forward-looking statements. - 2 - These factors include, but are not limited to: general global economic, market and business conditions; governmental and regulatory requirements and actions by governmental authorities; relationships with employees, customers, business partners and competitors; and diversion of management time on the transaction. There are also risks that are inherent in the nature of the transaction, including failure to satisfy the conditions to the completion of the transaction and failure to obtain any required regulatory and other approvals (or to do so in a timely manner). The anticipated timeline for completion of the transaction may change for a number of reasons, including the inability to secure necessary regulatory, court or other approvals in the time assumed or the need for additional time to satisfy the conditions to the completion of the transaction. As a result of the foregoing, readers should not place undue reliance on the forward-looking information contained in this news release concerning the timing of the transaction. Torstar cautions that the foregoing list is not exhaustive of all possible factors, as other factors could adversely affect our results. When relying on our forward-looking statements to make decisions with respect to Torstar and its securities, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Torstar does not intend, and disclaims any obligation, to update any forward-looking statements, whether written or oral, or whether as a result of new information or otherwise, except as may be required by law. Torstar’s news releases are available on the Internet at www.torstar.com. For Investor Relations inquiries, please contact: L. DeMarchi Executive Vice-President and Chief Financial Officer Torstar Corporation (416) 814-2774; [email protected] For Media inquiries, please contact: Bob Hepburn Director, Communications Torstar Corporation (416) 869-4947; [email protected] - 3 - .
Load more

Recommended publications
  • Forward Looking Statements
    TORSTAR CORPORATION 2020 ANNUAL INFORMATION FORM March 20, 2020 TABLE OF CONTENTS FORWARD LOOKING STATEMENTS ....................................................................................................................................... 1 I. CORPORATE STRUCTURE .......................................................................................................................................... 4 A. Name, Address and Incorporation .......................................................................................................................... 4 B. Subsidiaries ............................................................................................................................................................ 4 II. GENERAL DEVELOPMENT OF THE BUSINESS ....................................................................................................... 4 A. Three-Year History ................................................................................................................................................ 5 B. Recent Developments ............................................................................................................................................. 6 III. DESCRIPTION OF THE BUSINESS .............................................................................................................................. 6 A. General Summary................................................................................................................................................... 6 B.
    [Show full text]
  • 2003 ANNUAL REPORT 54310 Torstar Cover 3/22/04 9:22 PM Page 1 Page PM 9:22 3/22/04 Cover Torstar 54310 54310 Torstar Cover 3/22/04 9:22 PM Page 3
    TORSTAR CORPORATION 2003 ANNUAL REPORT 54310 TorStar Cover 3/22/04 9:22 PM Page 1 54310 TorStar Cover 3/22/04 9:22 PM Page 3 CORPORATE INFORMATION OPERATING COMPANIES – PRODUCTS AND SERVICES TORSTAR DAILY NEWSPAPERS COMMUNITY NEWSPAPERS Metroland Printing, Publishing & Distributing is Ontario’s leading publisher of community newspapers, publishing 63 community newspapers in 106 editions. Some of the larger publications include: Ajax/Pickering News Advertiser Aurora/Newmarket Era-Banner Barrie Advance Brampton Guardian Burlington Post Etobicoke Guardian Markham Economist & Sun TORSTAR IS A BROADLY BASED CANADIAN MEDIA COMPANY. Torstar was built on the foundation of its Mississauga News Oakville Beaver flagship newspaper, the Toronto Star, which remains firmly committed to being a great metropolitan Oshawa/Whitby This Week Richmond Hill Liberal newspaper dedicated to advancing the principles of its long-time publisher, Joseph Atkinson. Scarborough Mirror INTERACTIVE MEDIA DAILY PARTNERSHIPS From this foundation, Torstar’s media presence has expanded through Metroland Printing, Publishing & Distributing, and CityMedia Group, which together include almost 100 newspapers and related services, www.thestar.com Sing Tao principally in Southern Ontario. Torstar has also built a major presence in book publishing through Harlequin, which is a leading global publisher of romance and women’s fiction, selling books in nearly 100 countries and SPECIALTY PRODUCTS eye Weekly in 27 languages. Forever Young Real Estate News Toronto.com Torstar strives to be one of Canada’s premier media companies. Torstar and all of its businesses are Car Guide committed to outstanding corporate performance in the areas of maximizing shareholder returns, advancing Boat Guide City Parent editorial excellence, creating a great place to work and having a positive impact in the communities we serve.
    [Show full text]
  • Torstar Corporation Welcomes Single-Event Sports Wagering to Canada Plans to Include Sports Wagering As Part of Its Ontario-Based Internet Gaming Business
    Torstar Corporation Welcomes Single-Event Sports Wagering to Canada Plans to include sports wagering as part of its Ontario-based internet gaming business FOR IMMEDIATE RELEASE TORONTO, Ontario (July 6, 2021) – Torstar Corporation today applauded the Government of Ontario's announcement of iGaming Ontario, a new subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO). iGaming Ontario is an agency of the Government of Ontario that conducts and manages internet gaming in the province when provided by private gaming operators. "Torstar supports a legal and regulated iGaming market that will provide consumer choice, consumer protections, a return to taxpayers and a robust responsible gaming program," said Jordan Bitove, co- owner of Torstar. The announcement comes on the heels of the Parliament and Senate of Canada passing Bill C-218, the Safe and Regulated Sports Betting Act. It is an Act to amend the Criminal Code to allow for single-event sports betting. Torstar intends to include single-event sports wagering with the launch of an online casino betting brand in Q4 2021 in the regulated Ontario online gaming market. "We are excited to offer sports wagering as part of our product offering in a regulated online Ontario gaming market with a made-in-Ontario sports product," said John Boynton, Vice-Chair of NordStar Capital, the parent company of Torstar. "We believe the exciting sports coverage that our world-class sports journalists create will complement our sports wagering platform." The Canadian Gaming Association (CGA) has stated that more than $10 billion is bet annually through illegal bookmaking operations in Canada, usually operated by organized crime organizations.
    [Show full text]
  • Torstar Corporation Announces Dismissal of Stay Motion in Connection with Arrangement with Nordstar Capital Lp
    TORSTAR CORPORATION ANNOUNCES DISMISSAL OF STAY MOTION IN CONNECTION WITH ARRANGEMENT WITH NORDSTAR CAPITAL LP TORONTO, July 31, 2020 /CNW/ – Torstar Corporation (“Torstar”) (TSX:TS.B) today announced that the Ontario Superior Court of Justice (Divisional Court) has dismissed a motion for a stay of the final order (the “Final Order”) approving the previously announced plan of arrangement involving NordStar Capital LP (“NordStar”), pursuant to which NordStar will, among other things, acquire all of the issued and outstanding Class A shares and Class B non-voting shares of Torstar (the “Shares”) at a price of $0.74 per Share (the “Arrangement”). The motion had been brought by Matthew Proud and Canadian Modern Media Holdings Inc., which had unsuccessfully sought to acquire Torstar and whose objections were dismissed by the Ontario Superior Court of Justice (Commercial List) in granting the Final Order. The Arrangement is expected to be completed as soon as practicable and remains subject to the satisfaction or waiver of certain customary closing conditions. Upon closing of the Arrangement, shareholders of Torstar will be entitled to receive $0.74 in cash for each Share held. Registered shareholders of Torstar can submit their share certificates along with a duly completed letter of transmittal in order to receive the cash consideration under the Arrangement. A letter of transmittal reflecting the original consideration of $0.63 per Share was previously mailed to all registered shareholders. An amended and restated letter of transmittal reflecting the amended consideration of $0.74 per Share has been filed under Torstar’s issuer profile at www.sedar.com and is available on Torstar’s website at www.torstar.com.
    [Show full text]
  • Frequently Asked Questions
    Frequently Asked Questions 1. What are Readers’ Choice Award Nominations? Every year the Barrie Advance hosts an online nomination site https://www.simcoe.com/readerschoice-barrie/ where people from the community can go to nominate their favourite businesses and/or professionals from the community to be recognized. 2. How many times can you nominate a business and/or professional? You can nominate your favourite business and/or professional once per 24-hour period. 3. Do all the businesses and professionals that have been nominated move forward to the final voting phase? No. Since there are so many businesses and professionals listed, at the end of each nomination period, each nomination category will be sorted from highest to lowest nomination count. The three (3) businesses/professionals with the highest nomination counts in each category will move forward to the voting process. 4. Will all the businesses/professionals that have been nominated be contacted? Account Executives at the Barrie Advance will do their best to reach everyone on the official nominees list (highest counts), but we cannot guarantee everyone will be contacted due to the large volume of nominees. 5. What is Readers’ Choice Voting? The top three (3) businesses and/or professionals who have received the most nominations within each of the categories will be listed on the voting site https://www.simcoe.com/readerschoice-barrie/ from Thursday August 19, 2021 at 12:01 AM ET to Sunday, September 19, 2021 at 11:59 PM ET. People from the community can go to the site and vote for their favourites from the official list provided during that period.
    [Show full text]
  • Torstar Corporation Announces Completion of Plan of Arrangement
    TORSTAR CORPORATION ANNOUNCES COMPLETION OF PLAN OF ARRANGEMENT TORONTO, August 5, 2020 /CNW/ – Torstar Corporation (“Torstar”) (TSX:TS.B) today announced the completion of the previously announced plan of arrangement involving NordStar Capital LP (“NordStar”) pursuant to Section 182 of the Business Corporations Act (Ontario) (the “Arrangement”). Pursuant to the Arrangement, NordStar has acquired all of the issued and outstanding Class A shares and Class B non- voting shares of Torstar (the “Shares”) at a price of $0.74 per Share. Pursuant to the Arrangement, shareholders of Torstar are entitled to receive $0.74 in cash for each Share held at the effective time of the Arrangement. Registered shareholders of Torstar can submit their share certificates along with a duly completed letter of transmittal in order to receive the cash consideration under the Arrangement. A letter of transmittal reflecting the original consideration of $0.63 per Share was previously mailed to all registered shareholders. An amended and restated letter of transmittal reflecting the amended consideration of $0.74 per Share has been filed under Torstar’s issuer profile at www.sedar.com and is available on Torstar’s website at www.torstar.com. Registered shareholders of Torstar who properly complete, duly execute and deliver either the original or the amended and restated letter of transmittal, along with their share certificates, will receive the cash consideration of $0.74 per Share pursuant to the Arrangement. Shareholders of Torstar who hold their Shares through a broker are not required to submit a letter of transmittal. Such shareholders should receive the cash consideration through their brokerage account and should contact their broker with any questions.
    [Show full text]
  • Torstar Corporation
    Torstar Announces Restatement of Prior- Period Management's Discussion and Analysis TORONTO, Oct. 30, 2019 /CNW/ - Torstar Corporation (TSX:TS.B) today announced that in connection with a continuous disclosure review by staff of the Corporate Finance Branch of the Ontario Securities Commission, it has revised its approach with respect to its disclosure of certain non-IFRS financial measures in its Management's Discussion & Analysis ("MD&A"), including the segment presentation and discussion of joint ventures and its interest in VerticalScope Holdings Inc. ("VerticalScope"), in order to give greater prominence to IFRS financial measures. Torstar has also refiled its MD&A for the year ended December 31, 2018 (the "amended 2018 Annual MD&A") on www.sedar.com to reflect this revised approach. Torstar no longer presents its discussion and analysis of its operations on a basis which includes its proportionate interest in joint ventures and its 56% interest in VerticalScope. Discussion of VerticalScope's results is now included in "Income (Loss) from Associated Businesses" and the discussion of operations of our joint ventures is included in "Income (Loss) from Joint Ventures". Torstar no longer presents or discusses the operating results of the Digital Ventures segment separately as the segment without the inclusion of VerticalScope is too small to be considered a reportable segment. The balance of the Digital Ventures segment, consisting of eyeReturn Marketing Inc., is now included in "Corporate & Other". As part of this revised approach, in its MD&A for the three and nine-month periods ended September 30, 2019, Torstar has restated certain historical disclosure from its MD&As for the three-month period ended March 31, 2019 and the three and six-month periods ended June 30, 2019.
    [Show full text]
  • To Read a PDF of the Full Press Release
    TORSTAR CORPORATION PROVIDES UPDATE ON ARRANGEMENT WITH NORDSTAR CAPITAL LP TORONTO, July 29, 2020 /CNW/ – Torstar Corporation (“Torstar”) (TSX:TS.B) today announced that it has delayed the completion of its plan of arrangement with NordStar Capital LP ( “NordStar”), pursuant to which NordStar will acquire all of the issued and outstanding Class A shares and Class B non-voting shares of Torstar at a price of $0.74 per Share (the “Arrangement”), which it had previously expected to complete on or about July 30, 2020. On July 27, 2020, the Ontario Superior Court of Justice (Commercial List) granted Torstar a final order approving the Arrangement (the “Final Order”). On July 28, 2020, Matthew Proud and Canadian Modern Media Holdings Inc. (“CMMH”), which had unsuccessfully sought to acquire Torstar and whose objections were dismissed by the court in granting the Final Order, filed a notice of appeal in respect of the Final Order and are seeking a stay in respect thereof. Torstar believes the position advanced by Mr. Proud and CMMH is without merit and will vigorously oppose the stay motion. Torstar will provide further information regarding the expected closing of the Arrangement as soon as available. About Torstar Corporation Torstar Corporation is a broadly-based media company listed on the Toronto Stock Exchange (TS.B). Its businesses include the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services: and digital properties including thestar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites and eyeReturn Marketing.
    [Show full text]
  • 2018 Q1 FS Press Release
    PRESS RELEASE TORSTAR CORPORATION REPORTS FIRST QUARTER RESULTS TORONTO, ONTARIO – (Marketwired – May 9, 2018) – Torstar Corporation (TSX:TS.B) today reported financial results for the first quarter ended March 31, 2018. Highlights for the first quarter: • On April 12, 2018, Workopolis.com and Workopolis' related assets were sold to Recruit Holdings Co., Ltd. Following the sale and subsequent wind up of the remaining Workopolis business, we estimate the net proceeds will be in the range of $2 million to $4 million. • As part of our transformation plan, on April 10, 2018, we launched a major national expansion with a reinvention of our Metro urban commuter newspapers and more robust digital offerings on thestar.com in Vancouver, Calgary, Edmonton, Toronto, Halifax and nationally. This expansion leverages the Star brand and its history and unique position of local and investigative reporting. • Ended the first quarter of 2018 with $51.5 million of cash and cash equivalents and $7.7 million of restricted cash; Torstar has no bank indebtedness. • Our net loss attributable to equity shareholders was $14.5 million ($0.18 per share) in the first quarter of 2018 an improvement relative to a net loss of $24.3 million ($0.30 per share) in the first quarter of 2017. • Our net loss from continuing operations in the first quarter of 2018 was $20.9 million ($0.26 per share) compared to a net loss of $24.4 million ($0.30 per share) in the first quarter of 2017. • Adjusted loss per share was $0.20 in the first quarter of 2018, an improvement of $0.02 per share relative to the first quarter of 2017.
    [Show full text]
  • 2019 Q4 MDA (Annual)
    TORSTAR – Management's Discussion and Analysis For the year ended December 31, 2019 The following management’s discussion and analysis (“MD&A”) of Torstar Corporation’s (“Torstar”, "we", "our" or the “Company") operations and financial position is supplementary to, and should be read in conjunction with, the audited Consolidated Financial Statements of Torstar Corporation for the year ended December 31, 2019 (the “2019 Consolidated Financial Statements”). We report our financial results under International Financial Reporting Standards (“IFRS”) as set out in the CPA Canada Standards and Guidance Collection. All financial information contained in this MD&A and in the 2019 Consolidated Financial Statements has been prepared in accordance with IFRS, except for certain “non-IFRS Measures” as described in Section 14 of this MD&A. Per share amounts are calculated using the weighted average number of shares outstanding for the applicable period. The Company has three reportable operating segments: Community Brands (or "Communities"), Daily Brands (or "Dailies") and Digital Ventures. This MD&A is dated February 25, 2020 and all amounts are in Canadian dollars unless otherwise noted. Additional information relating to Torstar, including our Annual Information Form, is available on our website at www.torstar.com and on SEDAR at www.sedar.com. Forward-looking statements Certain statements in this MD&A and in the Company’s oral and written public communications may constitute forward-looking statements that reflect management’s expectations regarding the Company’s future growth, financial performance and business prospects and opportunities as of the date of this MD&A. Generally, these forward-looking statements can be identified by the use of forward-looking terminology such as “anticipate”, “believe”, “plan”, “forecast”, “expect”, “estimate”, “goal”, “predict”, “intend”, “would”, “could”, “if”, “may” and similar expressions.
    [Show full text]
  • Onlia Partners with Torstar for Major Integrated Campaign Long-Term Program Aims to Build on Direct Insurer's Growing Brand Aw
    Onlia partners with Torstar for major integrated campaign Long-term program aims to build on direct insurer’s growing brand awareness TORONTO, Ontario (February 11, 2021) – Canadian home and auto insurance provider Onlia has partnered with Torstar Corporation for a long-term integrated program created to build on the direct insurer’s growing brand awareness, attract new audiences and drive conversion. The multi-pronged partnership includes custom content in leading news and vertical environments, special sponsorships, email marketing and integrated insurance widgets on contextual sites. “Onlia and Torstar have a shared interest in helping Canadians feel safe and secure,” said Michael Beckerman, Torstar’s Chief Client Officer. “And that common ground was a great place to work from.” Pieter Louter, CEO at Onlia, said the ideas came naturally. “From adding our tools to sites like Wheels.ca and the community real estate pages to sponsoring some of the Star’s editorial initiatives and creating custom features – together we’ve come up with value-add content that is both engaging and informative to readers.” Among the concepts are a custom content hub on thestar.com, high-impact print, backing a thought-leadership initiative with The Kit around International Women’s Day and sponsorship tied to the Star’s popular Millennial Money series. “Millennial Money is a huge hit with readers,” said Beckerman. “This partnership with Onlia lets us branch out into a podcast extension for the series, featuring writer Evelyn Kwong and a cast of interesting guests.” “We’ve been successful at connecting with young people insuring their first car, now we want to reach people who are getting their first home, adding a new car and optimizing their insurance plans,” said Louter.
    [Show full text]
  • Torstar Partners with Digital Publisher Curiocity
    Torstar partners with digital publisher Curiocity FOR IMMEDIATE RELEASE TORONTO, Ontario (August 10, 2021) – Torstar Corporation announced today it has entered into a partnership with Curiocity Group Inc., one of Canada’s leading digital publishers. The partnership is the latest in a series of innovative Torstar initiatives designed to meet the needs of advertisers by providing relevant and engaging hyper-local content that appeals to fast-growing digital-first audiences. Under the terms of the deal, Torstar will partner with Curiocity on its sales and marketing initiatives as well as assume a minority ownership of the firm. Founded in 2017 by Mark Montanini and Lisa Briscoe, the Calgary-based Curiocity operates hyper-local websites and social media accounts in Toronto, Vancouver, Calgary, Edmonton and Seattle, Washington (https://curiocity.com/). The company specializes in social-first publishing, off-screen events and marketing. Curiocity presents its audience with the most relevant local food, experiences, news, deals and adventures, helping them get the most out of their city. Curiocity currently reaches nearly 2.5 million people daily across their various hyper-local Instagram and Facebook channels, with its websites attracting an average of 750,000 additional monthly visitors. Curiocity uses photos, video and written content with a hyper-local focus to deliver audiences that want to know what to do, where to go and when things are happening in their city and that are attractive to large and small brands. Using analytics, Curiocity tracks and monitors who is engaging with what content, and then leverages this data to create specifically targeted ads to optimize performance.
    [Show full text]