Thompson Rivers University Location and Campus Dr

Cyndi McLeod Associate Vice President, TRU World Chief Executive Officer of Global Operations Thompson Rivers University Location and Campus Dr. Kathleen Scherf President and Vice-Chancellor Thompson Rivers University is located in the city of Kamloops, and the province of British Columbia, In Western Canada Thompson Rivers University ` Dual-Sector, Dual-Mode University ` Founded in 1970, public, degree-granting ` Annual Budget: $138.5 million, Research Budget: $10.6 million ` 10,000 Canadian students + 16,000 distance education students ` More than 1200 International Students from 70 countries ` Approx. 570 faculty, and 465 staff ` 100 different programs at the certificate, diploma, undergraduate and masters level ` 400 distance education courses Thompson Rivers University (International) ` 60 different training projects in more than 30 countries worldwide ` 600 Short Term trainees each year for Professional Programs ` 1400 offshore students studying transnational education programs ` Projects, partnerships in over 30 countries ` 60 bilateral exchange agreements worldwide ` 220 exchange agreements through ISEP Thompson Rivers University ` Began in 1970 as a community college, Cariboo College, to deliver career-technical and two-year academic university transfer programs during the provinces’ initial expansion of post-secondary education. It evolved into The University College of the Cariboo, and has recently received full university status with a change in name to Thompson Rivers University, and is designated as a special purpose university. The University of Choice for International Opportunities Thompson Rivers University has a rich history of being open and accessible to students from around the world, and of extending the expertise of the university to the international community. Building on the legacy of thirty years of international connections, the university seeks to balance success in the international context by creating expanded international opportunities and experiences for Canadian students, faculty and staff, and by increasing levels of international awareness and understanding within the university community. ` Ecosystems and Environmental Resources ` Sustainable Communities ` Agri-Foods ` Bio-products, quality control, bioremediation and product testing ` Healthy Communities, Wellness, and Human Development ` Informatics and Optimization ` Visual, Verbal and Cultural Literacy and Communication and Communication Technologies ` Culture and Creative Arts ` Advanced Technologies and Applications ` The Overarching Theme: Sustainable Development Thompson Rivers University is ` Accredited by the Government of British Columbia, Canada ` A member of CIS, AUCC, ACCC, CBIE, CECN, and other professional and academic organizations ` Recognized worldwide as an accredited Canadian post-secondary institution Domestic & International ` Decline of 14% in college age students in 2016 and 2026 ` In Vancouver and Toronto 25% of student population are immigrants ` More students coming from working single parent families ` Competition for government spending is increasing ` Increasing tuition, increasing debt ` Access to technology ` High school graduation rate is increasing, but still below other countries ` Post-secondary education does pay! ` Increased competition = increased marketing, CRM, etc. to look to new markets ` More competition by private sector ` More competition for students world-wide International Education Sector represents: ` Worldwide: $2.2 trillion ` Canada: $5 billion ` British Columbia: $2 billion Increase Market Spending, and Differentiating Our Branding University of Ottawa ` In the fall of 2002, the University of Ottawa began a very important exercise: an examination of what their University represents to those who know them and know about them. The University of Ottawa wanted to know what people were (or were not) saying about their programs, their educators and their research capabilities. ` Some of the key results of the 2002 reputation survey pointed out firm positive perceptions about their University, including their national character, their bilingualism, their position in the nation’s capital and their diversity of programs. The survey also indicated that the University would benefit from developing a clear image or ‘brand’ in the minds of its various audiences. After considerable research, consultation and dialogue, “Canada’s university” rose to the surface as their brand promise. McMaster University ` Through interdisciplinary education and collaborative, cutting-edge research, the University encourages students, faculty and alumni to celebrate the art of teaching and the art of learning new things about the world. The McMaster community values innovation and openness to new ideas. Professors break new ground and pass their learning to a new generation. Students open their horizons through research, interdisciplinary connections and student life. And alumni continue to discover and grow in their professions and their personal lives. ` Innovative McMaster is consistently ranked among the most innovative institutions in the country. We offer an intellectually welcoming environment that celebrates diversity of ethnicity, culture, thought and vision. We are joined by a central purpose – the sharing and deepening of knowledge and opportunity for the betterment of our communities, Canada and the world. With a productive and diverse research agenda, research intensity and determination, students are here not to just learn more, but to learn differently. ` Engaging The 2006 National Survey of Student Engagement determined that students rank McMaster highly for its supportive campus environment. The innovative teaching model and research opportunities allow students to play a part in their own education and prepare for the future. McMaster boasts a tightly knit community featuring a diverse population of students and alumni, a welcoming environment, and professional and social organizations. ` Inspiring McMaster provides many opportunities for people to be exposed to the new and different. In 2005 Employee Benchmark Tracking Research, 93 per cent of McMaster’s faculty agreed that “I personally play a role in helping students to achieve their maximum potential,” 81 per cent said they “play a role in making McMaster the most innovative university in Canada” and 73 per cent agreed that they help to make McMaster a “student-centred university.” Dalhousie University ` Dalhousie University: Inspiring Minds represents the successful union of contrasting traits: while we celebrate individuality and personal choice, we also intensely value teamwork and collaboration. Dalhousie has a long tradition of excellence and prestige, yet we focus on the future and our impact on the community, the country, and the world. Dalhousie is an involved partner of the vibrant and sophisticated city of Halifax, yet the campus remains friendly, welcoming, and warm. ` Dalhousie is internationally recognized for outstanding academics and attracts a diverse mix of high-ability scholars from Canada and the world who want to be part of a vital urban campus experience. Both faculty and students are bold, determined, self-motivated. They look for prestige, value, and career benefits that come from a university with an international reputation for quality. They are drawn by and thrive in the vibrancy and diversity of Halifax, and they have intense respect for the university’s rich history of excellence. ` Above all, Dalhousie provides an array of opportunities of all kinds that inspire every individual – faculty, staff, and student alike – to intellectual and personal growth. Thompson Rivers University — TRU World ` BRAND POSITIONING STATEMENT: TRU is a contemporary student-centric University, a one-stop model providing exceptional choice in learning models and programs, within a highly caring campus community. ` KEY ATTRIBUTES / MESSAGES: Personalized experience — Campus and location — Flexibility and choice — Caring community ` TAGLINE — TRU: Now THIS is University ` TAGLINE — TRU WORLD: Where the University Meets the World Defining, “Positioning”, and Establishing a Brand ` I haven’t finished school yet and already have job offers from different countries. Francesco, Chile TRU World Challenges ` Name change from UCC to TRU in 2005 ` Small relatively unknown university in a small city in the middle of the province of British Columbia ` Limited Master’s Program (limited unique program offerings) ` Increasing competition in Canada, but also internationally Mandate: To Coordinate International Initiatives for TRU Five Areas of Focus: 1. International Marketing and Recruitment for Academic Programs and Open Learning 2. International Student Affairs 3. Study Abroad and Internationalization 4. Institutional Linkages and Accreditations / Transnational Education 5. Contract Training and Development ` Leading Canadian post-secondary institution in international education and training ` Educating international students at the TRU campus in Canada ` Customized training, and consulting delivered in Canada or abroad ` Joint delivery of academic programs with international partners ` Student and faculty exchange, assist to identify international research opportunities ` Development programs ` Directly responsible for approx. 48 faculty positions (25:1 student:faculty ratio) ` Over 52 staff dedicated to International Activities ` Direct revenues of over $17 million ` Local Economic Impact currently estimated at over $50 million ` Directly funds

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