RESTART SUSTAINABLE BUSINESS MODEL INNOVATION Sveinung Jørgensen and Lars Jacob Tynes Pedersen
RESTART SUSTAINABLE BUSINESS MODEL INNOVATION Sveinung Jørgensen and Lars Jacob Tynes Pedersen PALGRAVE STUDIES IN SUSTAINABLE BUSINESS In Association with Future Earth Palgrave Studies in Sustainable Business In Association with Future Earth Series Editors Paul Shrivastava Pennsylvania State University University Park, PA, USA László Zsolnai Corvinus University Budapest Budapest, Hungary “This is a very practical framework that executives will find quite useful in guid- ing their thinking to develop a truly sustainable business model. It should be read by all who are deeply concerned with sustainable business.” —R. Edward Freeman, University Professor, The Darden School, University of Virginia “The sustainable business agenda is mainstreaming at last, a process that coin- cides with the evolution and deployment of radically different mindsets, tech- nologies and business models. Entire industries and economies will be disrupted. In RESTART, Sveinung Jørgensen and Lars Jacob Tynes Pedersen indicate where this grand convergence is now headed—and explain how business leaders and their organisations can help drive the necessary system change. Recommended reading.” —John Elkington, Chairman & Chief Pollinator, Volans “RESTART represents a thoughtful, well-researched and extremely practical approach to making business models sustainable for the future. The field of sustainability has lacked a comprehensive and practical approach for sustainable Sustainability in Business is increasingly becoming the forefront issue for researchers, practitioners and companies the world over. Engaging with this immense challenge, Future Earth is a major international research platform from a range of disciplines, with a common goal to support and achieve global sustainability. This series will define a clear space for the work of Future Earth Finance and Economics Knowledge-Action Network.
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