Brand Standards Lansing Community College 411 N. Grand Ave. Lansing, Mich. 48933 — Communications and Marketing Department Paula D. Cunningham Administration Building, Suite 205, 610 N. Capitol Ave. Lansing, Mich. 48933
[email protected] 517-483-1178 Content LANSING COMMUNITY COLLEGE 01 BRAND STANDARDS 02 —————— 07 34 —————— 39 62 —————— 67 VISUAL Print Editorial IDENTITY Accessibility Approach Brand Overview Typeface and Font Inclusive Language What Drives Our Brand White Space Email Style LCC’s Identity Marks Tables Web Writing Body Copy, Headings Public Audiences/External and Subheadings Social Media PDFs on the Web 08 —————— 23 68 —————— 75 COLLEGE 40 —————— 47 MARKS Style Guide Institutional Logo COLORS Stars Logo Institutional Colors College Emblem Web Color Palette 76 —————— 79 Divisional Wordmarks Secondary Print Color Scheme Visual Aesthetics Incorrect Logo Uses lcc policy Sub-Logos 48 —————— 53 guideline Nondiscrimination Language 24 —————— 33 PHOTOGRAPHY Visual Presence Typography Subject Matters San-Serif Typeface Typography Standards 54 —————— 61 Design Terminology Visual Identity LANSING COMMUNITY COLLEGE BRAND STANDARDS 02 — 07 02 — 03 VISUAL IDENTITY + Brand Overview + What Drives Our Brand – Brand Ambassador + LCC’s Identity Marks – Institutional logo – Stars logo – College emblem Visual Identity LANSING COMMUNITY COLLEGE 03 BRAND STANDARDS The Brand Standards Guide introduces you to the college logo, what it means and how to use it properly in communication materials. Generated from the strategic plan, the institutional logo is a distinctive, meaningful and authentic way we communicate about LCC. This document presents simple tools you can use to ensure the logo is presented with strength and consistency. At LCC, our mission guides These guidelines were Each of us shapes our purpose.