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A Study on Consumer Behaviour on Mahindra Two Wheelers in Chennai

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A Study on Consumer Behaviour on Mahindra Two Wheelers in Chennai International Journal of Pure and Applied Mathematics Volume 116 No. 20 2017, 167-170 ISSN: 1311-8080 (printed version); ISSN: 1314-3395 (on-line version) url: http://www.ijpam.eu Special Issue ijpam.eu A STUDY ON CONSUMER BEHAVIOUR ON MAHINDRA TWO WHEELERS IN CHENNAI 1S.Praveen Kumar,2R.Kausalya, 3Suraj Kumar 1,2 Professor, 3Student Department of Management Studies, BIST, BIHER, Bharath University, Chennai. [email protected] Abstract: Indian Two-Wheeler Industry is the biggest on Methods of data collection the planet to the extent the volume of generation and Primary data: deals are concerned. India is the greatest bike advertise on this planet, enrolling a general development rate of 9.5 The primary data collected through questionnaires percent in the vicinity of 2006 and 2014. The administered to a sample of 100 consumers selected development in Indian Automobile Industry owed the From Chennai the Questionnaire was pre-Designed and most to a precarious upsurge saw in the bike section in pre-tested before it was administered. 2014. The volume development recorded in the 2014-15 The secondary sources include various reports, financial year remained at an excellent 14.8 percent on a websites etc. year-on-year premise. The 'Make in India' battle of the 2. Finding Government of India is additionally going to draw in The exploration done on an investigation of "buyer more outside speculation into Indian Two Wheeler conduct in regards to Mahindra bikes in Chennai" with Industry making further development openings in the various discoveries. Every one of these discoveries are coming years. fundamentally drawn from the surveys, which are filled 1. Introduction by the respondents face to face. To the extent mileage per liter of petrol is concerned, Mahindra is Organization (MGI) recommend that if India proceeds administering the market and discovering support with with its current development, normal family unit earnings the buyers. Yamaha and Hero Honda are far underneath will triple throughout the following one decade and it the desires of the purchasers in light of mileage per liter will end up being the world's fifth biggest buyer economy of petrol[13-15]. With respect to of the brand engine by 2025, up from twelfth position[1-7]. Today business bicycles. half respondents buy the Mahindra Bike around the globe perceives that the "customer is the because of acknowledgment of lord". Organizations can prosper just when they can configuration/style/display, here as 27% of respondents comprehend the client. Today as far as current do as such for Yamaha and 13% of respondents decided showcasing it is critical to consider client as a point of on Hero Honda Bike and just 10% of respondents convergence of their business action. Showcasing favors TVS. procedures depend on client/purchaser request and needs. 3. Suggestion Essentially we can state that purchasing choice is the reaction of boosts. In the field of showcasing it is A vast majority of the respondents felt the design of imperative to comprehend the significance of recognition Mahindra bikes should be changed so as to attract the and brand. Both are related with regards to buy choice of customers[16-23].The bikes recently introduced by bikes[8-12]. Mahindra are mostly concerned about youth. So, they There are for the most part four key mental should also consider middle-aged people while components—Motivation, Perception, Learning, manufacturing[24-30]. Memory, who in a general sense impact client reactions. Some of the respondents are suggested to improve This review concentrates on observation figure. With the mileage of Mahindra and Yamaha Bikes. Liberalization, Privatization and Globalization of the economy of India and the consequent section of 4. Conclusion numerous multinational players, the opposition in bike ● Out of the responses obtained from 100 customers35% fragments is expanding. customer are like Mahindra two wheelers. And through the friends 25% of the customers are like Enfield. And 167 International Journal of Pure and Applied Mathematics Special Issue the another 20%are like Hero Honda and the 10% people are like TVS and Yamaha. ● 40% customer are like Scotties . And through the [6] Ganeshram V., Achudhan M., Design and friends 30% of the customers are Scooter . And another moldflow analysis of piston cooling nozzle 25%are like Mopped and 5% people are like Motor bike inautomobiles,Indian Journal of Science and ● 40% customer are like fuel efficiency. And through Technology, v-6, i-SUPPL.6, pp-4808-4813, 2013. the friends 20% of the customers are like driving comfort. [7] Ganeshram V., Achudhan M., Synthesis and And another 15%are like Pickup. And 10% people are like characterization of phenol formaldehyde resin as a Resale value. And only 5% are like by the Outlook binder used for coated abrasives, Indian Journal of ● 50% respondents purchase the Mahindra Bike due to Science and Technology, v-6, i-SUPPL.6, pp-4814- acceptance of design/style/model, here as 27% of 4823, 2013. respondents do so for Yamaha and 13% of respondents [8] Achudhan M., PremJayakumar M., opted for Hero Honda Bike and only 10% of respondents Mathematical modeling and control of an electrically- prefers TVS. heated catalyst, International Journal of Applied ● Regarding this enquire 47 respondents are satisfied in Engineering Research, v-9, i-23, pp-23013-, 2014. Mahindra two wheelers. And 23 respondents prefers Hero [9] Anbazhagan R., Satheesh B., Gopalakrishnan Honda, and 18 persons likes Yamaha and 8 respondents K., Mathematical modeling and simulation of modern satisfied in TVS for brand name. cars in the role of stability analysis, Indian Journal of ● Out of the responses obtained from 100 customers Science and Technology, v-6, i-SUPPL5, pp-4633- 50% customer are like Acceptability of customer. And 4641, 2013. through the friends 30% of the customers are like Scale of [10] Udayakumar R., Kaliyamurthie K.P., Khanaa, economic.And10% people are respond for comfort and Thooyamani K.P., Data mining a boon: Predictive design system for university topper women in academia, ● Out of the responses obtained from 100 customers World Applied Sciences Journal, v-29, i-14, pp-86-90, 50% customer are like Mahindra gusto. And through the 2014. friends 30% of the customers are like TVS victor.And10% [11] Kaliyamurthie K.P., Parameswari D., people are respond Honda dio and 10% people like Udayakumar R., QOS aware privacy preserving Yamaha libero for comfort and design. location monitoring in wireless sensor network, Indian ● Out of the responses obtained from 100 customers Journal of Science and Technology, v-6, i-SUPPL5, 40% customer are like Electronic media. And through the pp-4648-4652, 2013. friends 20% of the customers are like Brand image. And [12] Kumar J., Sathish Kumar K., Dayakar P., Effect another 10%are like print media. And trade shows. of microsilica on high strength concrete, International Journal of Applied Engineering Research, v-9, i-22, Reference pp-5427-5432, 2014. [13] Dayakar P., Vijay Ruthrapathi G., Prakesh J., [1] Arun Kumar N., Srinivasan V., Krishna Kumar P., Management of bio-medical waste, International Analysing the strength of unidirectional fibre orientations Journal of Applied Engineering Research, v-9, i-22, under transverse static load, International Journal of pp-5518-5526, 2014. Applied Engineering Research, v-9, i-22, pp-7749-7754, [14] Iyappan L., Dayakar P., Identification of 2014. landslide prone zone for coonoortalukusingspatial [2] Srinivasan V., Analysis of static and dynamic load technology, International Journal of Applied on hydrostatic bearing with variable viscosity and Engineering Research, v-9, i-22, pp-5724-5732, 2014. pressure, Indian Journal of Science and Technology, v-6, [15] Swaminathan N., Dayakar P., Resource i-SUPPL.6, pp-4777-4782, 2013. optimization in construction project, International [3] Srinivasan V., Optimizing air traffic conflict and Journal of Applied Engineering Research, v-9, i-22, congestion using genetic algorithm, Middle - East Journal pp-5546-5551, 2014. of Scientific Research, v-20, i-4, pp-456-461, 2014. [16] Swaminathan N., Sachithanandam P., Risk [4] Praveen R., Achudhan M., Optimization of jute assessment in construction project, International composite as a noise retardant material, International Journal of Applied Engineering Research, v-9, i-22, Journal of Applied Engineering Research, v-9, i-22, pp- pp-5552-5557, 2014. 7627-7632, 2014. [17] Srividya T., Kaviya B., Effect on mesh [5] Raja Kumar G., Achudhan M., Srinivasa Rao G., reinforcement on the permeablity and strength of Studies on corrosion behaviour of borated stainless steel pervious concrete, International Journal of Applied (304B) welds, International Journal of Applied Engineering Research, v-9, i-22, pp-5530-5532, 2014. Engineering Research, v-9, i-22, pp-7767-7772, 2014. 168 International Journal of Pure and Applied Mathematics Special Issue [18] Sandhiya K., Kaviya B., Safe bus stop location in Trichy city by using gis, International Journal of Applied Engineering Research, v-9, i-22, pp-5686- 5691, 2014. [19] Ajona M., Kaviya B., An environmental friendly self-healing microbial concrete, International Journal of Applied Engineering Research, v-9, i-22, pp-5457- 5462, 2014. [20] Kumar J., Sachithanandam P., Experimental investigation on concrete with partial replacement of scrap rubber to granite stones as coarse aggregate, International Journal of Applied Engineering Research, v-9, i-22, pp-5733-5740, 2014. [21] Sachithanandam P., Meikandaan T.P., Srividya T., Steel framed multi storey residential building analysis and design, International Journal of Applied Engineering Research, v-9, i-22, pp-5527-5529, 2014. [22] Srividya T., Saritha B., Strengthening on RC beam elements with GFRP under flexure, International Journal of Applied Engineering Research, v-9, i-22, pp- 5443-5446, 2014. [23] Saraswathy R., Saritha B., Planning of integrated Satellite Township at Thirumazhisai, International Journal of Applied Engineering Research, v-9, i-22, pp- 5558-5560, 2014.
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