DOCSLIB.ORG

Development of Telethrone a Novel Situated Display

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Development of Telethrone a Novel Situated Display Telethrone: a situated display using retro-reflection based multi-view toward remote collaboration in small dynamic groups John O’Hare UNIVERSITY OF SALFORD SCHOOL OF COMPUTING,SCIENCE AND ENGINEERING DECEMBER 13, 2018 This document is toward the degree of Doctor of Philosophy Contents 0.1 Abstract . 1 0.2 Declaration . 3 0.2.1 Contributing research . 3 0.2.2 Novel Components . 5 0.3 Abbreviations and Definitions . 6 1 Introduction 11 1.1 Research Problem . 12 1.1.1 Research Questions . 13 1.2 Scope and Limitations . 14 1.3 Contributions . 15 2 Literature Review & Theoretical Framework 18 2.1 Chapter Overview . 18 i CONTENTS ii 2.2 Introduction . 19 2.3 Human - Human interaction: Communication theory . 19 2.3.1 Vocal . 20 2.3.2 Nonverbal . 22 2.4 Human - Human Interaction: Interpersonal Psychology . 29 2.4.1 Proxemics . 29 2.4.2 Attention . 31 2.4.3 Behaviour . 32 2.5 Technology-Mediated Interaction . 34 2.5.1 Dyadic . 34 2.5.2 Triadic and Small Group . 36 2.5.3 Presence, Co-presence, and Social Presence . 37 2.5.4 Mona Lisa Type Effects . 40 2.5.5 Mutual Gaze in Telepresence . 41 2.5.6 Other Systems to Support Business . 42 2.5.7 Beyond 2D Screens . 43 2.5.8 Network Issues . 57 2.6 Comparing Key Systems and their Affordances . 58 2.7 Support for Less Formal? . 60 CONTENTS iii 2.7.1 Support for Dynamic Meetings . 62 2.8 Theoretical Framework . 63 2.8.1 Problem Statement . 63 2.8.2 Core Assumptions . 64 2.8.3 Peripheral Assumptions . 66 2.8.4 Revisiting the Literature Review . 66 3 Methodology 68 3.1 Chapter Overview . 68 3.2 Introduction . 69 3.3 Aims and Objectives . 70 3.3.1 Aim . 70 3.3.2 Objectives . 70 3.3.3 Research Questions . 71 3.4 Summary of Research Process . 72 3.4.1 Common Approaches . 72 3.4.2 Literature Review . 74 3.4.3 Inclusion & Exclusion Criteria . 78 3.4.4 Software Tools Used in the Review . 79 CONTENTS iv 3.4.5 Publishing Methodology . 83 3.5 Overview of Methods for Experiments . 83 3.5.1 Common Materials . 84 3.5.2 Hypotheses . 89 3.5.3 Participants . 92 3.5.4 Variables . 93 4 Initial Exploration 96 4.1 Chapter Overview . 96 4.2 Other Materials and Investigation Prior to the PhD . 96 4.3 Image Manipulation . 97 4.3.1 Projection Mapping . 97 4.3.2 Software Masks . 98 4.4 Chromatte . 98 4.4.1 Scalability . 99 4.4.2 Testing Chromatte . 100 4.4.3 Conclusion . 101 5 IP Camera System and Triadic Experiment 106 5.1 Chapter Overview . 106 CONTENTS v 5.2 System Development . 107 5.3 Experiment . 110 5.3.1 Materials . 110 5.3.2 Procedure . 116 5.3.3 Analysis and Results . 119 5.4 Discussion . 133 6 Dynamic Meetings and Meetings Within a Meeting 135 6.1 Chapter Overview . 135 6.2 Revisiting the Literature . 136 6.2.1 Baseline: The Formal Meeting . 137 6.2.2 Business Meetings . 137 6.2.3 Faultlines . 139 6.3 Analogies in Fiction . 139 6.4 Hypothetical Maximum . 140 6.4.1 A More Pragmatic Maximum . 143 6.5 Applying to an Example Meeting . 145 6.5.1 Analysis of Space Constraints . 148 6.5.2 Limits on the Reconstructed Viewpoint . 149 CONTENTS vi 6.6 Texture Blending (Not Ideal Capture Placement) . 151 6.7 Discussion . 152 7 Reconstruction Based Telethrone and Experiments 156 7.1 Chapter Overview . 156 7.2 System Development . 157 7.2.1 Previous System . 157 7.2.2 Blending with ’withyou’ . 157 7.3 Experiment: Testing Eye Gaze Using Reconstructed Avatars . 161 7.3.1 Materials . 162 7.3.2 Results . 167 7.3.3 Discussion . 170 7.4 System Development . 172 7.5 Experiment: Testing Perception Within a Group . 173 7.5.1 Materials . 174 7.5.2 Results: Perception of Attention . 183 7.5.3 Other results: Software Performance . 186 7.5.4 Discussion . 187 7.6 Conclusion . 187 CONTENTS vii 8 Evaluation, Discussion & Conclusion 189 8.1 Chapter Overview . 189 8.2 Literature Review . 190 8.2.1 Impact of the Literature . 190 8.2.2 Point of Departure . 192 8.2.3 Revisiting the Literature Throughout, a Summary . 193 8.2.4 Impact on Literature . 195 8.3 Discussion . 195 8.3.1 Original Aims . 195 8.3.2 Summary Review of Objectives and Questions . 196 8.3.3 Review of Methodology . 200 8.3.4 Review of Hypotheses . 205 8.3.5 Evaluation . 210 8.3.6 Contributions . 214 8.3.7 Shortcomings . 218 8.3.8 Future Research . 221 8.4 Conclusion . 225 A Appendices 272 CONTENTS viii A.1 New Version of withyou, CROSSDRIVE . 272 A.2 Ethical approval forms . 274 A.3 Survey for poker . 279 A.4 Software to record participant position for Exp 2 . 301 A.5 Actionscript code for shared poker task . 305 A.6 Script for experiment 3 . 315 A.7 Experiment 3 full results . 316 A.8 Final scaled system questions . 316 A.9 GODSPEED Indices . 326 A.10 Networked Minds . 335 A.11 Presented at ICAT-EGVE in Little Rock USA . 338 A.12 Presented at International AV VR . 339 A.13 R analysis . 349 List of Figures 1 Early discussion and some testing across the group suggested that a chair (inset left) might be combined with retro-reflective material (seen demonstrating three isolated viewpoints of the same person). Rear projection of a micro-lensed material and lenticular sheets were trialled at this time with poor results. 4 2 Group and wider contributors to the system. The fields of study are in blue, while the notable researchers are in black. The litera- ture review reveals many more key players from these and other connected fields, but this diagram captures the intersections of colleagues who were directly involved. The author contributed novelty across the Venn to the previous work of others, but personal novelty is the centre of the Venn. 6 2.1 An access grid system. Such systems form a loose specification of ‘quality’ for aspects of the connection including latency, resolution, echo cancellation, etc. They are difficult to set-up and maintain and increasingly rare with Google searches for the term peaking in 2004 at 20 times the current level. 20 2.2 Head and upper body framing experiment by Nguyen and Canny. They used physical masks to block out the body shown on the large screen. ..
Load more

Recommended publications
  • SHI and Microsoft Hardware 080519.Indd
    SHI and Microsoft Hardware AS A LEADING ENTERPRISE SOFTWARE AND HARDWARE ADVISOR, SHI OFFERS A COMPLETE SOLUTION FOR ANY OF YOUR MICROSOFT SURFACE NEEDS. Microsoft Surface – The Choice is Yours. Award-winning Expertise Designed and engineered alongside Microsoft 365, the Surface maximizes the features of your Microsoft ecosystem while providing exceptional • FY19 US Surface Transformation Reseller of the Year power, performance and uncompromising mobility – all in a beautifully • 2019 MSUS Partner Award Winner – Modern Workplace – crafted device. Modern Desktop • 2017 Microsoft State & Local Government Channel Partner of As one of Microsoft’s largest North American partners, we offer the entire Surface product family, including: the Year • 2017 Microsoft Operational Excellence Award Winner (14th Consecutive Year, 16th Overall) • 2017 Microsoft Hardware Revenue: $83.2 Million • 2017 Microsoft Licensing Revenue: $4.7+ Billion • 2016 U.S. NASPO Partner of the Year Surface Go Surface Pro SHI Confi guration Services • AutoPilot Device Enrollment • Kitting and Packaging • Asset Tagging • Laser Etching Surface Laptop Surface Book • UV Printing • Device Provisioning Why SHI? • Microsoft’s #1 Licensing Solutions Provider Surface Studio Surface Hub • Microsoft’s #2 Surface Authorized Device Reseller Modern Devices. Modern Deployment. • First reseller to have a successful AutoPilot Rollout • Most tenured Surface Specialists Microsoft AutoPilot is a key part to modern Surface deployment. • Certifi cations: Microsoft Certi ed Solutions Expert in Cloud Gone are the days of building a traditional image for each device and Platform and Infrastructure and Microsoft Certi ed Professional requiring physical touch for IT con guration. Leveraging SHI’s ZeroTouch in Designing and Providing Volume Licensing Solutions to for Windows 10 and Microsoft’s collection of technologies, a device Large Organizations can be sent directly to the employee and self-con gured to your IT • Customer Innovation Center – Test drive your next IT Solution department’s company standards.
    [Show full text]
  • Why I Hate Microsoft by F.W
    Why I hate Microsoft by F.W. van Wensveen Why I hate Microsoft "A personal, lengthy, but highly articulate outburst" by F.W. van Wensveen Table of contents Introduction A brief introduction, or why this paper needed to be written Abstract The management summary 1. From the people who brought you EDLIN Microsoft and innovation 2. The not-so-good, the bad and the ugly The general quality of Microsoft products 3. The power to bind Formats and standards 4. World domination From business to megalomania 5. Bad practice, foul play Exploring the limits of lawful conduct 6. Caveat Emptor Think before you buy 7. Where are you forced to go today? Price gouging and other monopolist practices 8. The road ahead On diminishing returns and continuing trends Appendix A A brief overview of Windows' most serious design flaws Appendix B Links Introduction "One OS to bring them all and in the darkness bind them..." From the title of this paper you may have guessed that I am not very impressed with the guys in Redmond. One might even say that my dislike for Microsoft is a pet hate gone out of control in an almost quixotic fashion. Why is this? Of course I have been accused of personal antipathy, of being jealous of Bill Gates and his billions, and of being prejudiced against all things Microsoft without any reason whatsoever. None of this is true. I have nothing personal against Bill Gates. Why should I? I don't know the man, I've never met him. I agree with those who say he might be the most successful salesman in history.
    [Show full text]
  • Microsoft Supplier Social and Environmental Accountability Manual
    H02050 EXCERPT Microsoft Supplier Social and Environmental Accountability Manual H02050 EXCERPT Microsoft Supplier Social and Environmental Accountability Manual Contents 1. SOCIAL AND ENVIRONMENTAL ACCOUNTABILITY (SEA) PROGRAM ...... 3 2. SEA REQUIREMENTS SPECIFICATION ............................................................ 3 2.1 Purpose ..................................................................................................... 3 2.2 Access to factory and records .................................................................... 4 2.3 Management systems ................................................................................ 4 2.4 Supplier responsibilities ............................................................................. 6 2.5 Labor ......................................................................................................... 9 2.6 Ethics....................................................................................................... 14 2.7 Health and safety ..................................................................................... 16 2.8 Environment ............................................................................................ 26 2.9 Responsible Sourcing of Raw Materials (RSRM) ..................................... 30 3. REFERENCES ................................................................................................... 33 This document is an excerpt of H02050 Microsoft Supplier Social and Environmental Accountability Manual. Unlike H02050, which
    [Show full text]
  • Zune Product Guide IMPORTANT SAFETY Zune and Zune Earphones INFORMATION Hearing Loss Zune Can Be Loud Enough to Permanently Damage Your Hearing
    OWNER’S MAN- UAL: FRONT COVER DESIGN TO COME, BASED ON CHOSEN BRAND DESIGN Zune Product Guide IMPORTANT SAFETY Zune and Zune Earphones INFORMATION Hearing Loss Zune can be loud enough to permanently damage your hearing. To protect your hearing when using Read these instructions. Zune: Read this guide for important safety and health information and the Keep these instructions. Keep the volume low terms of the Limited Warranty that cover the Zune device that you Set the volume loud enough to hear clearly in quiet have purchased. Heed all warnings and follow all instructions. surroundings, and no louder. Do not use near water. » Do not increase the volume after you start This document includes important information This symbol identifies safety and health listening. Your ears can adapt over time so that about several Zune products. Refer to the sections messages in this Product Guide and Clean only with dry cloth. high volume sounds normal, but the high volume listed below that apply to the features of other product manuals. may still damage your hearing. your device. Use in accordance with the manufacturer’s » Do not increase the volume to block out outside instructions. noise. The combination of outside noise and Do not use near any heat sources. sound from your headphones can damage your hearing. Sealed or noise-canceling headphones Only use attachments/accessories specified by can reduce outside noise so that you don’t have the manufacturer. to turn up the volume. If you can’t understand someone nearby speaking Unplug this product during lightning storms or Table of Contents normally, turn down the volume.
    [Show full text]
  • Why Software Firms Build Hardware – and What Microsoft Is Doing About It
    Why Software Firms Build Hardware – And What Microsoft Is Doing About It by Ryan M. Shaffer B.S. Electrical Engineering Grove City College, 2008 M.S. Computer Science Boston University, 2011 SUBMITTED TO THE SYSTEM DESIGN AND MANAGEMENT PROGRAM IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN ENGINEERING AND MANAGEMENT AT THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY FEBRUARY 2015 © Ryan M. Shaffer. All rights reserved. The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic copies of this thesis document in whole or in part in any medium now known or hereafter created. Signature of Author: _____________________________________________________ System Design and Management Program January 9, 2015 Certified by: ____________________________________________________________ Michael Cusumano Sloan Management Review Professor in Management Thesis Supervisor Accepted by: ___________________________________________________________ Patrick Hale Director, System Design and Management Fellows Program Why Software Firms Build Hardware – And What Microsoft Is Doing About It by Ryan M. Shaffer Submitted to the System Design and Management Program on January 9, 2015 in Partial Fulfillment of the Requirements for the Degree of Master of Science in Engineering and Management ABSTRACT Many software companies build first-party hardware products due to the trend toward smaller, more highly-integrated devices, along with the fast pace of innovation in the technology industry. Building hardware products does not always lead to success and actually creates a financial risk for the company by significantly reducing profit margins as compared to the traditional profit margins to which large software companies are accustomed. Three specific strategies are observed which firms have used successfully in this area.
    [Show full text]
  • A Strategic Audit of Microsoft Alexander Eitzman University of Nebraska - Lincoln
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Honors Theses, University of Nebraska-Lincoln Honors Program Spring 2019 A Strategic Audit of Microsoft Alexander Eitzman University of Nebraska - Lincoln Follow this and additional works at: https://digitalcommons.unl.edu/honorstheses Part of the Strategic Management Policy Commons Eitzman, Alexander, "A Strategic Audit of Microsoft" (2019). Honors Theses, University of Nebraska-Lincoln. 149. https://digitalcommons.unl.edu/honorstheses/149 This Thesis is brought to you for free and open access by the Honors Program at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Honors Theses, University of Nebraska-Lincoln by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. A Strategic Audit of Microsoft An Undergraduate Honors Thesis Submitted in Partial fulfillment of University Honors Program Requirements University of Nebraska-Lincoln By Alex Eitzman, BS Computer Engineering College of Engineering April 12, 2019 Faculty Mentors: Samuel Nelson, Ph.D., Management Abstract This paper provides an analysis of Microsoft’s current market placement and performance, based off external and internal factors, as well as tools such as SWOT analysis. The goal of this audit is to provide an understanding of Microsoft’s current positioning and strategy, as well as a look into possible paths going forward. Additionally, alternative strategies are discussed, and a recommendation is made to which Microsoft should pursue to continue its success. The recommendation reached is that Microsoft should focus on keeping numbers of active Windows users up, as well as pursue a subscription-based model for Windows updates and pricing. The audit provides an implementation plain for this recommendation as well as contingencies and metrics to judge it by.
    [Show full text]
  • SERVICE BRIEF Microsoft-Partner Network As a Microsoft-Certified Reseller, We Provide Reliable Products and Services
    MICROSOFT-CERTIFIED SOLUTIONS SERVICE BRIEF Microsoft-Partner Network As a Microsoft-certified reseller, we provide reliable products and services. Boost Your Business’ Productivity Microsoft and Datalyst have a multitude of solutions for your business. Our trusted staff of Access Information Anywhere As a leader in the software industry, Microsoft is professional IT consultants can help your business well-known for providing quality products and decide what's best for your particular situation. Access your information and store it solutions for small businesses. within a secure cloud using Microsoft’s • Take advantage of the Microsoft Office 365 online applications and cloud storage When it comes to staying productive at work, Suite, including Word for word processing, solutions. quality software and hardware can go a long way. Excel for spreadsheets, PowerPoint for With nearly 40 years of experience, Microsoft has presentations, and more. Datalyst can provide you with cloud been providing solutions for business owners storage and access to online around the world. Datalyst has been providing • Upgrade away from Windows 7 for applications. You can access your files these same fixes since 2010. Just like Microsoft, maximum system and network security with securely online by using Microsoft we want to see your business reach its full the latest patches and upgrades, provided by OneDrive, as well as collaborate in real potential, and we can provide you with the tools Datalyst . time with Microsoft SharePoint. to make that happen. • Use Windows Servers to virtualize your With access to Microsoft OneDrive, Members of the Microsoft Partner Network are business and data center needs.
    [Show full text]
  • Ware Warranty & Agreement
    MANUFACTURER’S LIMITED HARDWARE WARRANTY & AGREEMENT This Manufacturer’s Limited Hardware Warranty & Agreement (“Warranty”) is an agreement between you and the applicable Microsoft contracting entity identified at the bottom of this Warranty (“Microsoft”). BY PURCHASING OR USING YOUR MICROSOFT PRODUCT, YOU AGREE TO THIS WARRANTY. PLEASE READ AND SAVE A COPY FOR YOUR RECORDS. IF YOU DO NOT ACCEPT THIS WARRANTY, DO NOT USE YOUR MICROSOFT PRODUCT AND RETURN IT UNUSED TO YOUR RETAILER, RESELLER, OR MICROSOFT FOR A REFUND. IF YOU RETURN IT, THIS WARRANTY WILL GOVERN WHAT OCCURS BEFORE YOUR RETURN. RELATION TO CONSUMER LAW. THIS WARRANTY GIVES YOU SPECIFIC LEGAL RIGHTS AND IS IN ADDITION TO, NOT IN PLACE OF, ANY RIGHTS YOU MAY HAVE UNDER CONSUMER OR OTHER LAWS APPLICABLE TO YOU. YOU MAY ALSO HAVE OTHER RIGHTS WHICH VARY FROM STATE TO STATE OR BY PROVINCE OR COUNTRY/REGION. OTHER THAN AS PERMITTED BY LAW, MICROSOFT DOES NOT EXCLUDE, LIMIT, OR SUSPEND OTHER RIGHTS YOU MAY HAVE, INCLUDING THOSE THAT MAY ARISE FROM THE NONCOMFORMITY OF A SALES CONTRACT. 1. Definitions (a) “Microsoft Product” means a genuine Microsoft hardware product purchased from Microsoft or an authorized retailer or reseller. Some Microsoft hardware products have their own limited warranties instead of this one. (b) “Normal Use Conditions” means ordinary consumer use under normal conditions according to the instruction manual and any other support documentation provided by Microsoft for the Microsoft Product. 2. Duration Without prejudice to any legal (statutory) rights to
    [Show full text]
  • Microsoft® Hardware Visual Style Guide FY08 Update
    Microsoft® Hardware Visual Style Guide FY08 Update TABLE OF CONTENTS Introduction ....................................................................................................................................1 Microsoft brand and logo ...........................................................................................................2 Logo misuses ...................................................................................................................................4 Font ....................................................................................................................................................5 Brand messaging and tone .........................................................................................................6 Microsoft Hardware photography ............................................................................................7 Microsoft Hardware product naming guidelines .................................................................8 Product names and logos ...........................................................................................................9 Packaging segments .................................................................................................................. 10 Our colors ..................................................................................................................................... 11 Horizon bands/translucency ..................................................................................................
    [Show full text]
  • A Technical Companion to Windows Embedded Automotive 7 Proven Technology Adapted for the Automotive Industry
    A Technical Companion to Windows Embedded Automotive 7 Proven technology adapted for the automotive industry Published: July 2010 For the latest information, please see: www.windowsembedded.com/auto Abstract Windows® Embedded Automotive 7―based on the newest generation of embedded operating systems from Microsoft and combining the award-winning Windows® Automotive and Microsoft® Auto platforms―is designed specifically for developing state-of-the-art, in-vehicle infotainment systems. It offers a standardized, industry-proven platform for building communication, entertainment, and service-enabled location-based solutions. This release of Windows Embedded Automotive includes a large set of integrated, tested, and flexible middleware components and tools, in addition to hundreds of components that are available with Windows® Embedded Compact 7. These components make it possible for Windows Embedded Automotive 7–based systems to scale across a broad range of automotive makes and models. By capitalizing on these tools and on the broad Microsoft partner ecosystem, suppliers can reduce development costs and speed time-to-market while extending customers’ lifestyles into the vehicles that they drive. Table of Contents TABLE OF FIGURES ................................................................................................................................... 4 OVERVIEW ............................................................................................................................................... 5 THE BUSINESS CASE FOR WINDOWS
    [Show full text]
  • Lifecam VX-5500 Fact Sheet September 2008
    LifeCam VX-5500 Fact Sheet September 2008 What: The Microsoft LifeCam VX-5500 is all about staying connected and having fun. The webcam ships with three interchangeable faceplates in blue, white and red, allowing a user to pick his or her favorite color and leave it forever, or switch out the color as he or she sees fit. The VX-5500 is designed for use on both desktops and laptops with an innovative universal attachment clip, and folds flat for easy transport when users are on the go. The LifeCam VX-5500 also provides a crystal-clear video and audio experience with a VGA sensor for 640x480 video and 1.3- megapixel (MP) stills and a unidirectional, noise-canceling microphone. Format: Microsoft LifeCam VX-5500 operates on PCs and connects directly to a standard Universal Serial Bus (USB). The included Microsoft LifeCam software is necessary for full functionality. Features and Benefits: • New! Interchangeable faceplates in blue, white and red let users switch out the plate to reflect their favorite color or mood. New! Video Effects allow users to personalize video calls with fun visual elements. 3D Accessories add effects that move with users’ faces, allowing them to add sunglasses or a cowboy hat and move from side to side while still retaining the effect. With Facial Exaggerations, users can shrink their nose or enlarge their eyes. New! Video Messages is the perfect solution if friends and family aren’t around for a live video chat. LifeCam users can record and send videos through an exclusive Windows Vista gadget, and any Windows Live user can get in on the fun via an online portal.
    [Show full text]
  • Microsoft's Paradigm Shift: Strategically Reinventing the Brand, Supporting Its Vision for Growth, and Strengthening Its Competitive Position
    MICROSOFT'S PARADIGM SHIFT: STRATEGICALLY REINVENTING THE BRAND, SUPPORTING ITS VISION FOR GROWTH, AND STRENGTHENING ITS COMPETITIVE POSITION By Shraddha Rani Patel A capstone project submitted for Graduation with University Honors May 11, 2017 University Honors University of California, Riverside APPROVED Dr. Sean Jasso Department of Business –––––––––––––––––––––––––– Dr. Richard Cardullo, Howard H Hays Jr. Chair and Faculty Director, University Honors Interim Vice Provost, Undergraduate Education “We've had great successes, but our future is not about our past success. It's going to be about whether we will invent things that are really going to drive our future. Our industry does not respect tradition – it only respects innovation.” Satya Nadella, CEO of Microsoft Executive Summary: This paper aims to illustrate a strategic analysis of Microsoft’s newfound paradigm shift has revitalized Microsoft’s corporate culture, investor confidence and momentum to strategically capitalize on new windows of opportunity. This corporate analysis demonstrates a holistic assessment regarding Microsoft’s shift away from its myopic thinking in order to capture emerging consumer trends that will drive future business outcomes. Furthermore, the research will assess whether the tech giant is a reliable company to invest in based on the firm’s strategic vision and competitive positioning. The scope of this paper addresses three core factors regarding Microsoft’s vision for growth, the company’s financial performance, and the ability to drive innovation through research and development. These three criteria serve as an overarching framework to evaluate Microsoft’s promising paradigm shift and investment opportunity for stakeholders. With declining trends in the traditional PC market, Microsoft is strategically shifting away from its myopic reliance on its software products and diversifying the firm’s portfolio to meet consumer preferences.
    [Show full text]