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MUSTANG HERITAGE | XXXXXXXXX Mustang Heritage

© HERITAGE | XXXXXXXXXHISTORY

An American Icon ew in history from coast to coast. been an exotic . the masses, whether through because it influenced the have generated Why all the excitement? What was special about the the affordable V6-powered whole automotive world in a F Because the Mustang has Mustang in the beginning — base models or the rarer, big way. as much excitement, been a thrilling car for gener- and what continues to make V8-powered Countless cars, not only in ations. it stand out today — is that it supercars that feel at home America but also around the enthusiasm and offers a level of style and per- on the racetrack. world, owe their success to interest as this one: STARTING A formance that millions of It redefined what automo- the pioneering work of the REVOLUTION people can actually afford. tive fun meant in America. Mustang’s engineers. They the Ford Mustang. Exotic cars have always It offers the thrill of a mus- found a formula that made been around. From the earli- cular without the A CONTINUING LEGACY drivers fall in love with their As this legendary est days of the automobile, high price that sports cars The Mustang is remarkable affordable cars, helping to surpassed its 10 millionth car big engines, gorgeous styling once commanded, a revolu- not just because it was a sales spawn the muscle-car revolu- produced in August 2018, the and sporty performance were tionary concept when the success. Millions of people tion in the late 1960s and full scope of its influence on available to anyone with a big ‘Stang was first introduced in have bought and loved their embracing ideas that contin- America’s automotive land- enough checkbook. the 1960s. Mustangs through the years. ue to echo through sporty car scape was felt and celebrated But the Mustang has never It brought sports-car fun to But it’s also an amazing car designs today. MUSTANG HERITAGE | XXXXXXXXXTHE LEADERS Who Was Behind It? ee Iacocca became a L household name in the 1980s as Chrysler’s very public CEO, turning the company around financially and personally pitching its cars on TV.

But before Iacocca was a corporate celebrity — and, indeed, part of the reason he was able to find so much success in his career — is that he is widely known as the father of the Ford Mustang.

EARLY LIFE Born to Italian immigrants in Allentown, Pa., in 1924, Iacocca found a job with Ford by 1946 and quickly found success in the company’s sales and marketing efforts. By 1960, he was promoted to vice-president of Ford’s car and truck groups, a role that would lead him to oversee the creation of a new car designed for younger buyers in the Baby Boom generation. That car would go on to become the Mustang. While Iacocca championed the Mustang and was responsible for pro- moting and shepherding its initial development, the day-to-day design of it was overseen by a different man.

DONALD N. FREY and Don Frey with an early Mustang. The two were instrumental in the Ford Mustang development program in the early ‘60s. Donald Frey was born with engineer- ing in his blood. His father was a metal- lurgist who designed the Model D trac- still widely used in the car industry assembly line and the people who the Mustang practical enough to appeal tor for John Deere in the 1920s, so a today. would repair the Mustang, since they to a much larger group of buyers. career in engineering for Ford made By sharing most of its parts with were already familiar with its compo- By the time Iacocca, Frey and the rest perfect sense for the young Frey. other mass-produced Ford models, the nents. of the Mustang team had finished When developing the Mustang in a Fairlane and Falcon, the cost of engi- Finally, the Mustang used a designing it, they thought they had a record amount of time — 18 months — neering and tooling new parts would four-seater design instead of the two- popular car on their hands. Frey also implemented many ideas that be eliminated. It also shortened the seat layout like the Little did they know just how popular cut production costs for the car and are learning curve for workers on the and many classic sports cars, making it would turn out to be. MUSTANG HERITAGE | XXXXXXXXXTHE BEGINNING

The First Mustang hen it first That original 100,000 sales practical then the ‘Stang. At a time when the 1950s impressive by today’s stan- target was surpassed in just The Mustang was about tail fins had grown out of dards, the Mustang was a W went on sale, three months. more than a low price, style and boxy, square, quick, enjoyable car to drive the Ford Motor Why, exactly, was this par- though. Lots of cars have slab-sided cars had become in 1964. Its base engine was a ticular car such a popular come with low price tags the norm, the Mustang V6 that made 101 horsepow- Company estimated seller while other sporty through history, but few reso- looked like a lot more fun. It er, but two V8 engines were just under 100,000 American cars, like the nated with the public as had a two-door layout, slop- where the real fun was at. Corvette and Thunderbird, much as this Ford did when it ing roofline and aggressive, A 260-cubic-inch V8 made Mustangs would sell never saw such widespread was introduced. muscular nose. 164 horsepower, while a in the first year. But appeal? Many of those same styling 289-cubic-inch V8 made 210 FRESH STYLE cues would go on to set the horses. And with a more nim- they were wrong. FOR THE MASSES Going on sale in the sum- look and tone for many of the ble feel than most cars from The obvious answer is its mer of 1964 — earning it a muscle-cars to come as the era, the new Mustang It turns out the Mustang price. With a suggested retail “1964 1/2” designation since General Motors and Chrysler appealed to a huge number sold 418,000 copies in the price of just $2,368, virtually it was unveiled in the middle responded to the Mustang’s of drivers who wanted a first year alone, breaking all anyone could afford to buy it, of the year — the Mustang surprise success. sporty car. kinds of sales records and whereas the more traditional, was an immediate hit with It was the right car at the wildly surpassing everyone’s “purist” sports cars were far consumers because it offered FUN PERFORMANCE right time, and it would go on expectations for the new car. more expensive and less so much style for the money. While it might not sound to change the world. MUSTANG HERITAGE | XXXXXXXXXSHELBY The King of Cobras lmost from the moment A it was introduced, racers began taking the Mustang to the track. From drag strips to road racing, and even serving as the pace car for the 1964 Indianapolis 500, the ‘Stang was the perfect platform to modify for speed.

And in all the Mustang’s long and glo- rious racing history, one name stands above the rest: Shelby.

A RACING ICON As a racing driver, would have been known for an excep- tional career even if that was all he accomplished. He set 16 speed records in the U.S. and internationally, drove for the Maserati and Aston Martin factory Carroll Shelby stands with the 2007 Ford Shelby GT Mustang. teams, was Sports Illustrated’s driver of the year for two years and even com- peted at the pinnacle of motor racing in relationship that would make Shelby er, the limited-production Cobra . world famous and influence the direc- became legendary for its speed and After Shelby ended his racing career tion of the Mustang for Ford. excitement. because of health issues, though, he While the original Shelby Mustang needed to find somewhere else to uti- SHELBY MUSTANGS Cobra was only built for five years, lize his talents. And what he did Shelby continued to work with Ford today its legacy lives on. It inspired changed the racing world — and the in the 1960s, helping with racing proj- countless other owners to modify their American car industry — for good. ects that would put Ford cars on the Mustangs for speed and, starting in world stage. 2007, the Shelby name returned to the FORD PARTNERSHIP And his involvement with the Ford lineup. Shelby had a brilliant idea. He knew Mustang would create some of today’s Shelby died in May 2012, but his from his driving experience that light- most desirable collector cars: Shelby memory will remain in the hearts of weight, nimble British sports cars were Mustangs. American car lovers forever. quick around a racetrack, but they Shelby used the same basic formula Today you can buy a Shelby GT500 could be even better with American- that made his AC Cobra successful in that carries on his dream of a quick, style V8 power. the first Mustang he modified, which powerful monster of a car. It tops the He decided to combine the two, became known as the GT350, or Mustang lineup with a price around Carroll Shelby played a major role in Ford’s cramming a Ford small-block V8 into a Mustang Cobra. With the ‘Stang’s light- $55,000, but it also offers more speed successful racing programs of the 1960s. He lightweight sports-car body built by AC weight body and a gigantic V8 engine per dollar than just about any other car is shown here at the 24 Hours of LeMans in in Great Britain. It was the start of a that was tuned to make 306 horsepow- on the market. France in 1965. MUSTANG HERITAGE | XXXXXXXXXPOPULARITY

Thousands of Ford Mustang fans — and nearly 6,000 classic Mustangs — gathered at in North Carolina in 1999 to salute the 35th birthday of the Mustang. A Rabid Fan Base hen you buy a Ford fying your Mustang, restoring it, racing a local chapter in major cities all across have a bit of mechanical skill. it or just babying it as your “toy,” there America. Aftermarket parts are plentiful for W Mustang, you’re not are plenty of other people who share Although the Mustang Club of Mustangs of all ages. Whether you want just buying a car. You’re your interest. America is centered around a car, it to change the body styling, upgrade the tries to encourage as much family power under the hood or customize buying access to an exclusive FAN CLUBS involvement as possible. From car the look of your interior, there are lots club of car owners who are The Ford Mustang has more enthusi- shows to local meetings and group of people and companies that can asts than any other car on the planet. drives, getting involved in a Mustang make the job easy for you. just as passionate about Its biggest fan club, the Mustang club offers camaraderie, advice and The Mustang can also make a great their Mustang as you are. Club of America, was founded in assistance for all kinds of Mustang start for building a race car if your hob- Georgia in 1978, and it’s grown to owners. bies include spending time on the become one of the largest car clubs in track. From light, street-legal modifica- People who own Mustangs, whether the world. CUSTOMIZING tions to major changes designed for new or old ones, tend to form commu- Today it has many thousands of Another great thing about the professional drivers, your ability to cus- nities together, both online and in per- members and more than 170 local and Mustang is that it’s relatively easy to tomize the Mustang is only limited to son. Whether your interest is in modi- regional groups, which means there is upgrade and customize for owners who your skills and your budget. MUSTANG HERITAGE | XXXXXXXXXDESIGN Reborn espite its incredible D popularity and sales numbers in the early years, the Mustang’s history hasn’t always been filled with success.

In fact, there was a time it nearly died off. As the automotive market has shifted through the decades, Ford has experi- mented with changing the definition of what it means to drive a Mustang. When it strayed from the original for- mula — power, style and affordability — is when the problems set in.

CHALLENGES By the late 1960s, the Mustang actual- ly had some competition, particularly from Chevrolet’s Camaro. It continued to evolve through the early 1970s, remaining a hot seller in the muscle-car era, until it confronted its biggest hurdle to date: the 1973 oil embargo. The Mustang had built its early suc- cess on the availability of cheap gaso- A Ford Mustang GT from 1994 shows how the Mustang returned to its muscle-car roots. line. But as gas prices rose and reached a crisis in 1973, a heavy, fuel-hungry Mustang no longer made sense. abandoned the original Mustang’s for- Mazda-based car became the Ford Ford responded to higher gas prices mula. Engineers were working on a Probe. by introducing a smaller, more efficient front-wheel-drive replacement for the Instead, Ford decided to take a risk. It Mustang called the Mustang II in 1973. Mustang to be based on the Mazda would redesign the Mustang for 1994 Even though it was smaller than the MX-6, without a V8 as an option. with the same attributes as the original 1972 Mustang, though, it was still heavi- It would have been the end of the car. It had an aggressive, all-American er thanks to new emissions and safety Mustang as it had always been known. body that mimicked the original ‘Stang. equipment. It had rear-wheel drive. And yes, it was At the same time, new Japanese and BACK TO ROOTS still available with a V8 engine. European competitors started pouring Fortunately for Mustang purists, the Ford had resurrected the original into the U.S. market in the late 1970s Mazda-based design was never used as Mustang in a modern form, and it and early 1980s, offering better gas originally planned. would go on to become a sales success mileage than the Pinto-based Mustang There was so much outrage over a V6 once again. Today’s Mustang remains could achieve. powered, Japanese-designed Mustang popular in large part because of this President Clinton checks out a 1994 Ford By the late 1980s, Ford had all but that the idea was scrapped, and the return to its original roots. Mustang. MUSTANG HERITAGE | XXXXXXXXXCHANGES GENERATIONS OF ‘STANGS he Ford Mustang has seen a lot of changes in its half-century of existence. Here’s T a look at each model’s styling when it was introduced for a new generation.

GENERATION 1 1964-1973

GENERATION 2 GENERATION 3 1974-1978 1979-1993 MUSTANG HERITAGE | XXXXXXXXXCHANGES GENERATIONS OF ‘STANGS

GENERATION 4 GENERATION 5 1994-2004 2005-2014

GENERATION 6 2015 – Present The sixth generation Mustang includes fully independent rear suspension on all models and an optional 2.3L EcoBoost turbocharged and direct injected four-cylinder engine. The first Mustang of the new generation was introduced as a 2015 model year pony car. MUSTANG HERITAGE | MODERN PERFORMANCE Today’s Mustang

hen a car has been in four seconds when equipped with the 10-speed auto and performance package. W production for half a It’s also using technology to stay true to its century, you would expect original performance mission. The 2018 Mustang, for example, is available with what to see lots of changes. Ford calls “Track Apps” that can measure G-forces, acceleration times and braking What’s amazing about today’s Mustang, times on its 4.2-inch LCD screen. though, is not just what’s changed under the skin. It’s what’s stayed the same — the spirit STILL A MUSTANG of a great American car. Even though it’s dramatically different from the first Mustang, today’s car still has the TECHNOLOGY same sense of adventure and fun that made When the Mustang made its original debut the ‘Stang so popular in the first place. back in 1964, the most powerful engine you You can feel it in the way it rumbles down could get from the factory made 210 horse- the road, how it brakes and changes direction, power. and especially from how the engine feels The 2018 Mustang, in comparison, features when you press the gas pedal. Its throaty, increased torque on the 2.3L EcoBoost® all-American exhaust note is something engine and an upgraded 5.0L V8 that revs unforgettable for generations of Mustang higher than any Mustang GT before. enthusiasts. In fact, the 2018 Mustang GT has 460 horse- And it’s a feeling that drivers will continue Industry-first technology on the Mustang allows drivers to monitor their power and hits 60 miles per hour in less than to enjoy for decades to come. own acceleration, G force and braking on the track. MUSTANG HERITAGE | NEWEST MODEL

Lean, Mean, Powerful ALL-NEW DESIGN PAYS TRIBUTE TO HERITAGE, MOVES TO NEW HEIGHTS

By Derek Price with changes that bring it into predecessor. preferences. Ford designers To my eyes, the new Green Shoot Media the modern age for 2018. The The Ford design team low- also added a new “pulsing” Mustang looks slightly more result is what you see here: a ered the hood and grille for a start button that pulses red like a sports car and slightly fter more than drastically different car that lean, more athletic look. from the moment the door is less like a muscle car. Its hood remains every inch a Increased torque on the 2.3L unlocked until the engine appears longer and lower, A 50-plus years, Mustang. EcoBoost engine drives wide- starts. making it more evocative of Ford continues open throttle acceleration As a whole, the changes to the original Mustang that had FOR A NEW WORLD while improvements to the the Mustang make it a more a hint of European flair to its to face one of the For better or worse, the pre- 6-speed manual lead to more up-to-date car without sacri- design. toughest questions in vious generation Mustang is torque. ficing the essence of what the Taken as an entire package, in many ways a relic from an Its cabin also looks like a ‘Stang has always been: a fun, though, there’s nothing the automotive world: earlier era. Its solid rear axle, nice improvement over the stylish car for the masses and European about it. It’s a very How do you redesign heavyweight feel and mus- previous design, making more enthusiasts alike. in-your-face design, one that’s cle-car styling would have use of soft-touch materials, classically American without an icon? looked right at home in the classy looking stitching and a DESIGN being overly reliant on retro 1960s. prominent digital display that Ford’s designers seem to styling. To create an all-new version The new generation is neatly integrated with the have gotten the balancing act For a car that is now more of the Mustang — perhaps Mustang changes that. While dash layout. right on the new Mustang’s than 50 years old — making it America’s most iconic and the look is still heavily influ- Inside the Mustang, a fully body. It’s got a completely new one of the world’s longest cars popular performance car — enced by the early Mustangs, customizable platform allows look with a sleeker, slipperier, in continuous production — it Ford’s designers and engi- there are changes under the you to save your favorite drive cleaner shape overall, but it’s looks like it has a whole lot of neers had to balance respect skin that make it a much settings, including suspen- still instantly recognizable as a life and excitement yet to for the Mustang’s heritage more modern vehicle than its sion, steering and exhaust Mustang at first glance. come. MUSTANG HERITAGE | XXXXXXXXXPOWER

Fresh American Performance NEW MUSTANG ENGINES, SUSPENSION COMBINE FOR FUN

By Derek Price slightly different way. From the pow- • Shock absorbers and innovative SPECIAL TOUCHES Green Shoot Media erplant choices available under the stabilizer bars to improve responsive- Performance aside, special touches hood to the way that power gets to the ness and ride control. like the new rear redesign featuring hen the Ford Mustang pavement, new Mustang designs have LED taillamps make a big impact on been undergoing some major perfor- MORE HORSEPOWER, the pony’s appearance. The 2018 W was introduced mance upgrades. MORE TORQUE Mustang also features a new bumper, in 1964, it immediately The upgraded 5.0L V8 revs higher fascia, performance rear wing, and a MAJOR ENHANCEMENTS than any Mustang GT before, accord- new dual exhaust with rolled tips to became the go-to car for Here are the most noticeable engine ing to Ford. The manufacturer also complete a lean, mean look. improvements, according to Ford: made major improvements to the On the inside, you can choose a people who wanted to go • 2.3L EcoBoost® engine upgraded 6-speed manual to provide more Carbon Sport Interior Package to fast and have fun. for optimal torque. torque. cover your instrument panel and shift • 10-speed automatic with quick The new 10-speed SelectShift® know with carbon fiber. Other While the all-new 2018 Mustang is shift times and stronger low-speed automatic transmission also plays a enhancements are also available to clearly still about speed and smiles, tip-in response to help heighten per- major role in improving all-around deliver a world-class driving experi- it’s going about that mission in a formance. performance. ence. MUSTANG HERITAGE | XXXXXXXXXINTERIOR

HIGH-TECH FEATURES If the new Mustang’s look is retro, the functionality is just the opposite — contem- porary and futuristic. Some of the features include: • Intelligent Access with push-button start • Microsoft Sync • Ford MyKey • Track Apps • Shaker Pro audio • Selectable drive modes • Launch control • • Blind Spot Information System • Cross-traffic alert — Derek Price Mustang Cabin Gets an Upgrade By Derek Price | Green Shoot Media

hile the Ford Mustang has traditionally been a fun car to drive, its cabin hasn’t always been W its strongest point. Judging from the new 2018 Mustang, that stereotype is a thing of the past. Ford’s designers started plus a digital screen that on Mustang. Here are some other high- Looking for even more cus- with a blank slate when creat- looks more cleanly interwo- You now have more control lights of this new dashboard tom control? The new ing the cabin for 2018, and ven with the rest of the car’s than ever before over the technology: Mustang’s MyColor Mood lets the result looks like a major controls. entire display through the • Exhaust Mode; you enhance the instrument improvement over the previ- Pony button on the steering • TrackApps; cluster with 30 different color ous generation ‘Stang. Photos NEW TECHNOLOGY wheel. This customization • Performance Shift choices. With the ability to show more use of soft-touch The new 12-inch color LCD feature allows any combina- Indicator; also choose your gauge clus- materials with upscale-look- instrument cluster is the first tion of up to three virtual • Launch Control; and ter design – the options are ing stitching on the dash, all-digital display ever offered gauges. • And More. endless.