Cannabis Beverages Global Market
Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state of hemp, HBJ | Annual marijuana business factbook, mjbizdaily
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. Cannabis Plant Parts for Beverages
Flowers
- CBD Infused tea - CBD Infused water - THC Infused beer
Seeds
- Hemp milk - Hemp beer Leaves - Hemp juice
Stalk / Stem / Roots
- Hemp Beer (vegan)
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. Cannabis Beverages Market Evolution
Plant Species
Cannabis
Low THC/ Low CBD High THC Low THC, High CBD Hemp Marijuana Plant Hemp Plant Plant Hemp Drinks Psychoactive Active Hemp Drinks Drinks
1990s 2019 Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. Cannabis Beverage Type Map
No Cannabinoids
Hemp milk Hemp beer Hemp gin Hemp tonic Hemp soda
Non Alcoholic Alcoholic CBD Beer CBD Wine CBD Coffee CBD Water
THC Beer THC Tea THC Wine
Cannabinoids
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. Cannabis Product Market Segments
Active Hemp (cbd) and Psychoactive (thc) drinks overtaking traditional hemp drinks due to changing regulations and awareness
Recreational Hemp drinks
Psychoactive Active Marijuana Hemp Hemp Foods Drinks Drinks (CBD) Growth $$
Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state of hemp, HBJ | 90s 2020 Annual marijuana business factbook, mjbizdaily Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. Alcohol versus Cannabis
Alcohol Cannabis
Psychoactive effect Psychoactive effect
1 hour 6 hours Technical solutions ● Nano encapsulation / emulsification to increase onset ● CBD can help to increase offset ● Correct balance of cannabinoids to produce a more ‘social high’ similar to alcohol
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. China - biggest supplier of hemp
Market Overview ● 1.4B ppl ● Largest supply world ● Top 5 beverages consumed are: ○ red wine, rice wine (Chinese baijiu), beer, whiskey, white wine
Regulatory Overview ● Hemp is legal as a food ● CBD is not legal yet ● THC is not legal yet
Emerging Trends in Beverages ● Consumption per capita increasing ● Chinese consumer palate is maturing (e.g., craft beer) ● Pride in domestic brands emerging Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state of hemp, HBJ | Annual marijuana business factbook, mjbizdaily ● Trends towards health (low sugar, organic) Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. Fireseed Brands is building a platform to market in China for hemp consumer products today, cannabis tomorrow China Hemp Beverage Platform Sales
Direct Sales Distribution Online
Marketing
Social Media Activation Branding and Content Campaigns
Development
Formulation Consumer Testing
Production
Bottling Labeling Packaging
Ware Materials Compliance housing Sourcing
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce. Thank you
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.