Turner Broadcasting Appoints Foviance to Carry out European Usability Project Submitted By: Foviance Thursday, 30 July 2009

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Turner Broadcasting appoints Foviance to carry out European usability project Submitted by: Foviance Thursday, 30 July 2009

Foviance (http://www.foviance.com/what-we-think/turner-broadcasting-appoints-foviance-to-carry-out-european-usability-project/), the experts in customer experience, were appointed in 4Q 2008 by Turner Broadcasting to evaluate the user experience of their newly developed Cartoon Network website launching across 12 EMEA territories in 2009. Research was conducted by Foviance in the UK, Poland and Spain, working in collaboration with Xperience Consulting in Spain and UseLab in Poland. This research played a key part in the user centred development of Cartoon Network’s new website, which aims to increase the level of kids’ engagement, entertainment and reward. The UK website has recently launched as part of the EMEA wide rollout. Turner Broadcasting, Cartoon Network’s parent company, chose Foviance following a 3 way pitch. After completing the UK based research, the findings were fed into the Polish and Spain phases. Linda El-Ali, Digital Media Research Director said: "Foviance brought tremendous insight to this project during the development stage and helped put into place a set of essential usability guidelines. Their approach to the evaluation sessions was well thought out, professional and allowed for our audience to engage and comment on the site while it was being developed." Mark Rose, Senior Business Consultant, Foviance, said: "Turner Broadcasting have delivered a solution that not only provides a more engaging experience for children to socially interact on the Cartoon Network site, but ensures their safety by giving parents governance through email notification and acceptance. The international testing carried out by us, enabled the provision of insight from three key European markets, by focusing on the overall user experience of the site." About Turner Broadcasting Turner Broadcasting delivers some of the world’s most successful and well-known news and entertainment brands including CNN, Cartoon Network (http://www.cartoonnetwork.co.uk), Boomerang, Cartoonito, CN Too, TCM (Turner Classic Movies), and Adult Swim. The company now broadcasts 21 entertainment channels in 17 languages across approximately 100 countries in Europe, Africa and the Middle East. Alongside its TV channels Turner Broadcasting is at the forefront of developing its brands via the web, VOD, DVD, gaming, mobile, merchandising, publishing and every other available platform. Turner Broadcasting is a Time Warner Company. About Foviance Foviance is a leading customer experience consultancy that works globally with some of the world’s best known brands to deliver measurable improvements in performance. Founded in 2001 and with a heritage in website usability and data analytics, Foviance delivers

Page 1 consultancy to its clients about the effectiveness of their individual channels, such as mobile, web and call centre and how they combine in a cross-channel environment. For many clients, insight is provided not only in their home market, but also internationally through Foviance extensive alliance network. Foviance engages with its customers wherever they are in their product lifecycle, and provides insight so they understand how to improve, create and deliver excellent customer experiences. Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including Barclays, BSkyB, and Sainsbury’s. In addition Foviance works with International brands such as AstraZeneca, Dell and Nokia. For further information please visit: http://www.foviance.com

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