SYYN LABS Is an Awarding Winning Creative Production Team That Designs and Engineers Unique Experiences for Your Audience
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Artful Engineering! SYYN LABS is an awarding winning creative production team that designs and engineers unique experiences for your audience. Conceptualization, Design, Engineering and Execution - Socio-Interactive Art, Games and public installations - Viral Videos - Live Events - Multi-media special effects Contact Adam Sadowsky [email protected] www.syynlabs.com What We Do Conception - Design - Engineer SYYN LABS was formed in 2008 by an eclectic group of designers, builders, scientists, and creative engineers who twist together art and technology. We are passionate about finding solutions to unique challenges and building installations that encourage people to interact with each other and their surroundings. SYYN LABS generates and reinforces brand awareness by instilling a sense of fascination and curiosity in your audience, creating extraordinary experiences that are not soon forgotten. Artful Engineering! Our Services Creative Strategy Whatever your business goals might be, we will tailor a custom experience to appeal to your audience. -Concept and design -Interactive art creation and direction -Game development -Motion graphics -Original video content production -Brand marketing and consultation -Social media and web proficiency Artful Engineering! Our Services Applied Technology Our diverse team brings a comprehensive skill set of all available tools and techniques to every project. -Programming -Custom electronics -Lighting installations -Augmented Reality -Touchscreen Interfaces -Mobile phone applications -Interactive prototypes -Websites Artful Engineering! How We Do It Teamwork: We assemble a dream team of dynamic talent and resources to meet the needs of your projects. Brainstorm: We deeply explore and consider your project from all angles, creating ideas that will excite your team and your audience. Design: Our projects succeed by combining function and aesthetics to complement your desired tone and style. Execute: With engineering precision and expert craftsmanship we deliver your campaign or event on time. Artful Engineering! Our Work GOOGLE - Rube Goldberg Machine Syyn Labs was recently tapped by Google to create a science fair themed Rube Goldberg style machine. The resulting pair of videos - - a short and long version, both directed by Jonathan Zames - (1/10/11). The long version features 18 unique interactions created to mimic a variety of science fair projects including live hamsters, a windmill, magnets, a model rocket, lasers, and volcanoes. The purpose of this elegant machine is to inspire young scientists around the world, to show that science can be entertaining and fun. Syyn Labs was also invited to create a new machine that would be performed at the event announcing the Google Global Science Fair initiative - in front of a live audience and streaming LIVE on YouTube! Artful Engineering! Our Work OK GO (Rock Band) - Rube Goldberg Machine When the rock band OK GO, famous for their viral videos including the spectacular and award winning "treadmills video", wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it had to be interesting, not "overbuilt" or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both. The video officially went “viral” within 36 hours and counted over six million views in the first week. Total views for the end of the first month was over 15 million. It was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards, and was included in a shortlist of 125 entries out of 23,000 for inclusion in "YouTube Play: A Biennial of Creative Video", a showcase of the best user-created videos from YouTube in conjunction with the Guggenheim Museums. Artful Engineering! Our Work Die Hard Batteries, commercial MIDI controlled organ using 24 cars (The Cargan) We all know DieHard batteries are tough, and they recently decided to create a series of videos showing just how much their batteries could take. To design the perfect real-world experiment, DieHard hired advertising agency Y&R Chicago to work with extraordinary Director James Frost of Zoo Films to build an organ using 24 black and white cars. The cars were all started off of one battery and were able to have their lights and tweaked horns controlled by a keyboard. When they needed a technical team to actually build the project, James came to Syyn Labs (with whom he previously launched the OK go RGM viral video). After days and nights in the Mojave desert, the construction was complete. But of course just building an car organ, or 'Cargan' was not enough... so they got 80s pop-icon Gary Numan flown in to play his 1979 hit 'Cars'... on cars. Artful Engineering! Our Work City of Santa Monica: DNA Sequencer Syyn Labs had the pleasure of installing a new piece at the Santa Monica GLOW Festival this 100-foot-long double helix of colorful, synced lights. There was over a man-year (more than 2000 combined hours) put into this project which used sophisticated custom software designed which controlled 512 computer controlled full-color LED's, 32 LED controllers, 4 Arduinos, and 4 computers, with over 6000 wire interconnects and well over a mile of wire. Once operational, it took inputs from the music for beat-matching and/or VU metering, a wireless iPad, and our beautiful 22-button console - sometimes all at once! At the end of the night, the twin-computer-based system had processed and sent 53,477 beats to our tempo-synced light sculpture between 7:30 and 2am. Artful Engineering! Art Projects - Public Art Projections Sensors Augmented Reality Contours Narcisystem Cloud Mirror Color Blinds ArtFall Social Gaming Fire Sonic Stalagmites Laser Maze Ruben’s Tube Shadowsmoke Party Table Fire Pad Punch Bob Artful Engineering! Highlighted Client List Recent Press 12/3/2010 - Production company Motion Theory has signed award-winning art and engineering collective Syyn Labs for exclusive commercial and music video representation. Syyn Labs is a group of creative engineers from all sectors who collectively marry the worlds of art and technology into exhibits that transcend multiple mediums and incorporate designs that encourage viewer engagement and social collaboration. Syyn Labs joins a roster that includes Mathew Cullen, Jesus de Francisco, Grady Hall, Mark Kudsi, Christopher Leone and Chris Riehl. “In signing Syyn Labs, we’ve gone outside of the traditional live-action pool of talent to build our roster,” said Javier Jimenez, executive producer & partner, Motion Theory. “Syyn Labs is an incredibly talented group of individuals who tell visual stories with inventiveness and originality that tap into popular culture.” For Full article: http://www.fastcompany.com/magazine/152/the-league-of-extraordinary-nerds.html Syyn Labs, the art collective/budding company that Bushnell, Sadowsky, Gradman, and four others founded last year at Barbara's bar at the Brewery Art Colony in Los Angeles, is all that and more. It's the best of what happens when a bunch of nerds, including a physicist and a psychology PhD, get together to obsessively create something mind-blowing simply because they love the challenge. For Full article: http://www.thisisbrandx.com/2011/01/cover-story-fine-art-of-synn-labs.html 1/19/11 Brand X - Los Angeles Times Cover and editorial Sierra Madre's lone townie bar, the Buccaneer, is about to get its first glimpse of formal wear. A roving party bus occupied by 20- and 30-somethings gussied up in tuxedos and gowns is slated to arrive. The game for the evening is to tell inquisitive bar denizens that the party is celebrating the launch of its faux-company, Pet Heads, an organization that provides medical marijuana for pets. But most of the tuxedo clad pack made up of engineers, mad scientists, designers and entrepreneurs might as well be celebrating the launch of their own company, Syyn Labs. For Full article: http://www.fastcompany.com/1720148/cnn-tries-to-explain-syyn-labs 1/24/2001 - CNN tries to Explain Syyn Labs - Syyn Labs made headlines with its viral-success music vid for OK Go and a promo for Google's new science fair initiative. But what happens when the crazy, ephemeral group of scientists and dreamers hits CNN? This: For Full article: http://www.fastcompany.com/1720148/cnn-tries-to-explain-syyn-labs The Team “Whether it's building Rube Goldberg Machines, constructing kinetic sculptures, playing with light and sound, programming mind-blowing computer-based interactive art, painting on clouds, or even launching something into low-earth orbit, we can help.” Adam Sadowsky, President Syyn Labs “Art is a reflection of the current tools of the time. We are equipped with the most advanced tools of today and the most advanced minds of tomorrow.” Douglas Campbell, Founder and VP Please visit the below link for a list of SYYN LAB TEAM members www.syynlabs.com Awards 2010 LA Film Fest "Audience Choice" Award - "This Too Shall Pass" OK Go 2010 UK Video Music Awards - "Video of the Year" - "This Too Shall Pass" OK Go 2010 YouTube - “Top Favorited Music Video" - “This Too Shall Pass” OK Go 2011 Webby Nomination "Best Viral Marketing" 2012 Streamy Nomination Best Interactive - Chevy “Bungee” Contact Info Artful Engineering! If you have a challenging message or idea that you need to communicate and you want to be on the edge of creativity, please contact us so we can come in as early as possible and produce mutually rewarding projects together. Contact Adam Sadowsky [email protected] .