«—« r,"RAMPTON r-I CityReport Council .ca HOWGr LllV The Corporation of the City of Brampton 1 Report from the Office of the CAP and Senior Management Team

Date: November 1,2012 BRAMPTON CITY COUNCIL File: M25-lnternational Business Development Plan ratb. MotfgJKDgrl^Zot^ Subject: Information Report: Confederation of Greater Chinese Business Association 2012 China Trade Mission Contact: John Corbett, Chief Administrative Officer (Tel: 905-874-4616)

Dennis Cutajar, Commissioner Economic Development & Communications (Tel: 905-874-2698)

OVERVIEW • The purpose of this report is to inform Council of an upcoming economic development initiative to China, from November 23 to December 8. • Along with other municipalities in Southern , a delegation from the City of Brampton will be joining the Confederation of Greater Toronto Chinese Business Association (CGTCBA) on their mission to China. • CGTCBA was jointly incorporated in 1998 by four business associations - , Richmond Hill & Markham, Scarborough York Region &Toronto. • The CGTCBA mandate states that it "plays a key role in promoting business and trade among the Chinese and mainstream communities, provides members opportunities to enhance their competitiveness, helps bridge the Canadian Chinese business community with all levels of the government". • The goal of the 2012 China Trade Mission is to further strengthen and promote greater economic, business and cultural ties between Canada and China. CGTCBA and the participating municipalities believe the Mission will allow participants to extend friendship, establish connections, strengthen existing relations, promote Canadian investment products and services, explore opportunities for joint ventures, and source potential suppliers. • Four City of Brampton representatives are scheduled to attend this mission, and the total estimated cost is approximately $36,700. • In June 2011, Council approved the International Business Development & Marketing Plan 2011-2014, including this business mission to China.

RECOMMENDATIONS 1. That the report prepared by Dennis Cutajar, Commissioner of Economic Development and Communications, dated November 1,2012 to the Council meeting of November 14, 2012, re: Information Report: Confederation of Greater Toronto Chinese Business Association 2012 China Trade Mission (File M25), be received. X2-I-2 BACKGROUND

Origin of Report

In June 2011, Council approved the following staff recommendations:

1. That the report prepared by Dennis Cutajar, Commissioner of Economic Development and Communications, dated June 6, 2011, to the Committee of Council meeting of June 15, 2011, re: International Business Development and Marketing Plan 2011-2014 be received; and

2. That, the Brampton International Business Development and Marketing Plan 20112014 as outlined in this report be approved by Council; and

3. That, the Commissioner of Economic Development and Communications (or his staff designate from the Economic Development Office) be authorized to participate on international activities outlined in this Plan; and further the participation of the Mayor's Office and Council members shall be in keeping with Council's Business Mission Attendance Protocol; and

4. That the results related to this Plan be included in the Department's annual Service Plan and Budget presentations to Council.

In this Plan, China was identified as a target market in the year 2013.

About the International Business Development and Marketing Plan 2011-2014

The mission statement of this Plan is focused on planning and implementing pro-active business development and marketing activities in key industry sectors and international geographic markets. The mission statement demonstrates that the City of Brampton is committed and dedicated to expanding Brampton's brand and image as an attractive location for business investment, strategic alliances (including partnerships focused on trade, jointventures, joint marketing and other alliances) and municipal cooperation. The goals are designed to develop an international presence, partnerships and brand in key industry sectors and markets. Specifically, the goals shall: 1. Increase Brampton's profile and brand as an attractive business investment location in key industry sectors and international geographic markets

2. Promote Brampton companies through strategic alliances and network opportunities with domestic and international partners including industry associations, trade associations, provincial and federal governments and other strategic partners in key sectors and international markets.

3. Promote municipal co-operation between the municipality of Brampton and international municipalities. X2-J-2

CURRENT SITUATION

Organizers of the 2012 China Trade Mission

The organizer of the 2012 China Trade Mission is the Confederation of Greater Toronto Business Association, a non-profit umbrella organization formed in 1998 comprised of several Chinese Business Associations in the GTA.

The organizers include the following four Business Associations' Presidents, namely Lilian Kwok of Mississauga Chinese Business Association (MCBA), Kenny Wan of Richmond Hill Markham Chinese Business Association (RHMCBA), Johnny So of Scarborough York Region Chinese Business Association (SYRCBA) and Benny Cheung of Toronto Chinese Business Association (TCBA), together with the 2012 China Trade Mission Committee two Co-Chairs Ben Leung and Winnie Fung.

Purpose of 2012 China Trade Mission

Building on the success of the 2010 China Trade Mission, the 2012 mission is to build and strengthen relationships for Canadian municipalities and businesses with their counterparts in China.

Itinerary & Municipal Attendance - 2012 China Trade Mission

The mission will depart Toronto on its first leg to Shanghai on Friday, November 23 and end in Hong Kong on December 4,2012 (with an extended business program option to December 8, 2012).

Four Mayors and 2 Deputy Mayors will attend:

Mayor of City of Markham Mayor Susan Fennell of City of Brampton Mayor of Town of Oakville Mayor of City of Deputy Mayor Gino Rosati of City of Deputy Mayor William Hamilton Woo of the Municipality of ,

Approximately 60 delegates from government, communityand business sectors will participate in the 2012 China Trade Mission.

About the Markets - 2012 China Trade Mission

The delegation will meet with business and government representatives, and promote their jurisdictions in the following markets.

Shanghai With a population of over 20 million, Shanghai is widely regarded as the centre of finance, trade and communications in China. As one of the world's busiest ports, Shanghai is a major destination for foreign corporate headquarters, fuelling demand for a highly educated and modernized workforce. Shanghai has one of the world's busiest ports. Since 2005, Shanghai has ranked first of the world's busiest cargo ports throughout, handling a total of 560 million tons of cargo in 2007. Shanghai container traffic has surpassed Hong Kong to become the second busiest port in the world, behind Singapore. Shanghai has recorded a double-digit growth for 15 consecutive years since 1992. In 2008, Shanghai's nominal GDP posted a 9.7% growth to 1.37 trillion Yuan.

Beijing As the Capital City of the People's Republic of China, Beijing is the country's centre of politics, culture, education and diplomacy. Beijing is amongst the most developed cities in China with tertiary industry accounting for 73.2% of its GDP, making it the first post­ industrial city in mainland China. Finance is one of the most important industries of Beijing. By the end of 2007, there are 751 financial organizations in Beijing that generated 128.6 billion RMB revenue accounting for 11.6% of the total financial industry revenue of the entire country. It also accounts for 13.8% of Beijing's GDP, the highest percentage of that of all Chinese cities. Beijing is increasingly becoming known for its innovative entrepreneurs and high-growth start-ups. This culture is backed by a large community of both Chinese and foreign venture capital firms.

Hong Kong Hong Kong is an ideal gateway to do business in China; it is located geographically at the entrance of China and culturally between the East and the West. Hong Kong is also famous for its open and free economy, sound legal system, low tax system, the world- class communication and its efficient transportation system. Hong Kong is the world's eleventh largest trading entity with the total value of imports and exports exceeding its gross domestic product. Much of Hong Kong's exports consist of re-exports, which are products made outside of the territory, especially in mainland China, and distributed via Hong Kong.

Municipal Cooperation with Xuzhou

The Confederation has coordinated a meeting between the City of Brampton and officials of the City of Xuzhou to explore linkages and alliances between the two municipalities.

Like Brampton, Xuzhou is known for its convenient location as a transportation hub. Xuzhou is located in northwestern Jiangsu Province, and is connected by highways and railway to major urban centres including the City of Shanghai.

Brampton has a formal Sister City relationship with Benxi in Liaoning Province. This relationship was established by Mayor Whillans during his mission to China in 1989. rz-i-s Status of 2012 Activities: International Business Development and Marketing Plan

The six trade missions undertaken by Brampton Economic Development this year include:

1. Mission led by Ontario government - MIPIM, Real Estate and Investment Trade Show, Cannes, France

2. Mission led by Greater Toronto Marketing Association (GTMA) - Food and Beverage, Los Angeles, California

3. Mission let by GTMA - SIAL and FISPAL Food Services Show, Sao Paulo and Curitiba, Brazil

4. Mission let by the City of Brampton in Association with Ontario government - Fact Finding Mission, Mumbai, Amritsar and Chandigarh, India

5. Mission led by GTMA - ICT Futurecom, Sao Paulo, Curitiba and Rio de Janeiro, Brazil

6. Mission led by Confederation of Greater Toronto Chinese Business Association - Trade Mission, Shanghai, Beijing, Chengdu, Hong Kong, China

Brampton Chinese Business Association

A new business association called the "Brampton Chinese Business Association" has been registered as a non-profit organization by business leaders. This association is arm's length from the City of Brampton. The Confederation is planning to support the launch of this association following the 2012 China Trade Mission.

CORPORATE IMPLICATIONS

Policy Alignment

The 2012 China Trade Mission aligns with the Cityof Brampton International Business Development and Marketing Plan 2011-2014 approved by Council in June 2011.

Budget Impact

The total budget assigned to the 2012 China Trade Mission is $36,700. The funding exists to support Brampton's participation on this mission as approved in cost centre 0267 of the 2012 Economic Development Office budget. X2*l-6 A breakdown of the budget is provided in the following table.

2012 China Trade Mission Budget (All Participants x4)

Participation, Travel Fees (Nov 23-Dec 4) $ 32,200 Misc. Expenses $ 900 Extended Hong Kong Itinerary (Dec 4-8) $ 3,600

TOTAL $ 36,700 Note: Mission organized by the Confederation of Greater Toronto Chinese Business Association

Over the 2011 and 2012 budget cycles, Council approved the addition of $70,000 to the existing base budget of approximately $50,000 assigned to fund the new International Business Development & Marketing Plan 2011-2014.

Municipal Attendance

Four City of Brampton representatives will be in attendance, namely: Mayor; Chief of Staff - Mayor's Office; Commissioner of Economic Development and Communications; Director of Economic Development.

Communications

The Confederation is the lead organization responsible for national and international communications and protocol.

On October 18, 2012 the Confederation hosted a press conference related to the 2012 China Trade Mission. A copy of their news release can be found in Appendix 1 of this report.

On October 19, 2012 the City of Brampton prepared its own supplementary news release (See Appendix 1).

Economic Development staff shall continue to inform, seek advice and report on the outcomes of the 2012 program to the Business Attraction and Retention Advisory Committee, a sub-committee of the Committee of Council (Economic Development Section), in the first quarter of 2013. Original Signed By Original Signed By

Dennis Cutajar Administrative Officer Commissioner Economic Development & Communications

Appendix 1: News Releases X2-I-7

APPENDIX 1 12-1-8

For Immediate Release October 18, 2012

GTA Mayors join hand with Community Leaders Gear up for China Trade Mission to promote Canada China trade

The Confederation of Greater Toronto Chinese Business Association (CGTCBA) is organizing its 2nd China Trade Mission visiting China in 2012. Objective ofthe Mission is to promote Canada China business. Mayors or senior city officials from the Greater Toronto Area will be part of the delegation.

After the 1st mission held in 2010, CGTACBA received a very positive feedback from all sources and decided to organize its 2nd Mission in 2012.

The mission will depart Toronto on its first leg to Shanghai on Friday, November 23 and willbe led by the 4 Business Associations' Presidents, namely Lilian Kwokof Mississauga Chinese Business Association (MCBA), Kenny Wan of Richmond Hill Markham Chinese Business Association (RHMCBA), Johnny So of Scarborough York Region Chinese Business Association (SYRCBA) and Benny Cheung of Toronto Chinese Business Association (TCBA), together with the 2012 China Trade Mission Committee two Co-Chairs Ben Leung and Winnie Fung. Proudlyjoined in by 4 Mayors and 2 Deputy Mayors: Mayor Frank Scarpitti of City of Markham, Mayor Susan Fennell of City of Brampton, Mayor Rob Burton of Town of Oakville, Mayor Jeff Lehman of City of Barrie, Deputy Mayor Gino Rosati of City of Vaughan and Deputy Mayor William Hamilton Woo of the Municipality of Clarington, Government Officers, Community and Business Leaders from all backgrounds, gear up for China Trade Mission, aims to build and strengthen relationships for Canadian municipalities and businesses with their counterparts in China.

During the 10-dayvisit between November 23 to Dec4, the Mission willvisit Shanghai, Beijing, GTA sister cities including Wuhan, Chengdu, Taizhou and Zibo, and with Hong Kong as the last stop ofthe Mission. Business delegates from GTA willhave ample opportunities to meet with local Chinese cities officials and business representatives.

"The first Mission was a tremendous success and we expect this forthcoming Mission willbe another successful one, importantly with the support of the municipal Governments, a trade mission of this scale willcertainly bring businesses back to Canada," the Presidents of the 4 BusinessAssociations said. They continued saying,

Page 1 of2 X2-M

"The Confederation has built up solid links with municipal and business leaders in China's largest cities and one of the unique and distinctive highlights of our Mission is that wearrange individualseminars or visitsbased on the needs of our delegates. These arrangements will allowour delegatesto lay the necessarygroundwork and establish key relationships in various cities in China. We are opening the doors to new opportunities for mutual achievement and success, which is an essential part of doing business with China."

Ben Leung and Winnie Fung, Co-Chairs of the 2012 China Trade Mission Committee jointly said, "Our mission is tailor-made for the majority of Canadian small medium businesses. For first timers, a detaileddebriefing are providedand the organizer will arrange a tailor-made program for each delegate in his/her respective sectors to create businessopportunities and meet their businessobjectives. For frequent travellers, the participation of our Mayorswillstrengthen your presentation to your trading partners. Their presence will expedite the execution of your action plan."

TheConfederation of Greater Toronto Chinese Business Association wasjointly incorporated in 1998 by 4 business associations - Mississauga Chinese Business Association (MCBA), Richmond Hill & Markham Chinese Business Association (RHMCBA), Scarborough York Region Chinese Business Association (SYRCBA) and the Toronto Chinese BusinessAssociation (TCBA). The forming of this Confederation markedan important step towards cooperation and created a valuablesupport network for our community. CGTCBA plays a keyrole in promoting business and trade amongst the Chinese and mainstream communities, provides members opportunities to enhance their competitiveness, helps bridge the CanadianChinesebusiness community with all levels of Government.

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For media enquiries, please contact: Bella Bough Telephone: 416-595-0313 ext 23 Email: [email protected]

Page 2 of 2 -1-10 H BRAMPTON media release bramptonta FlOWer Gty

October 19, 2012 12-036

Bringing Brampton to the global markets City of Brampton's International Business Development and Marketing Plan key component for facilitating economic growth

BRAMPTON, ON: Generating awareness of Brampton as a competitive location for new business investment from North America and other international markets is a key component of the City's economic development strategy. Following a recent successful fact-finding mission to India, a City of Brampton team is now heading to China with other businesses and municipal officials led by the Confederation of Greater Toronto Chinese Business Association.

"Tobuild a strong city we have to be able to compete globally," said Mayor Susan Fennell. "Leveraging our relationship with our business leaders, provincial representatives, and the federal government, we are working on creating connections for our local business community with international/global suppliers and investors."

The international trade missions, as part of the City of Brampton's International Business Development and Marketing Plan, are focused on new business networking opportunities; exchange of new ideas with international governmental and business leaders; trade and investment opportunities for the benefit of the local markets; and building new business relationships with people in different countries and cultures.

The proactive business development and marketing activities are aimed at driving foreign direct investments into key industrysectors such as food and beverage, advanced manufacturing, life sciences, information communication technology, creative economy, logistics and transportation.

"The City of Brampton is committed to expanding Brampton's brand and image in domestic and international markets as an attractive location for business investment and building strategic alliances. These include partnershipsfocused on trade, joint ventures, joint marketing and other alliances, and fostering municipal cooperation," commented Sohail Saeed, Director of Economic Development.

The sixtrade missions undertaken by Brampton Economic Development this year include:

• Mission led by Ontario government - MIPIM, Real Estate and Investment Trade Show, Cannes, France • Mission led by Greater Toronto Marketing Association (GTMA) - Food and Beverage, Los Angeles, California • Mission let by GTMA - SIAL and FISPAL Food Services Show, Sao Paulo and Curitiba, Brazil .-I-II U BRAMPTON media release brampton.CQ FlOWef City

• Mission let by the City of Brampton inAssociation with Ontario government - Fact Finding Mission, Mumbai, Amritsarand Chandigarh, India • Mission led by GTMA - ICT Futurecom, Sao Paulo, Curitiba and Rio de Janeiro, Brazil • Mission led by Confederation of Greater Toronto Chinese Business Association ­ Trade Mission, Shanghai, Beijing, Chengdu, Hong Kong, China

All trade missions are part of the Council-approved 2011-2014 International Business Development and Marketing Plan. The five-year plan to promote Brampton as an investment location was prepared by the Economic Development Office and approved by Council in June 2011. In September 2012, the City of Brampton's Business Attraction and Retention Advisory Committee (BARAC) received a progress reporton the 2012 International Business Development and Marketing Plan. Economic Development staff will continue to update the plan as well as provide annual year-end summaries to Brampton City Council.

About Brampton: The 9th largest city in Canada, Brampton has a successful, well-diversified economy and is home to more than8,000 businesses. The City continues toretain a Triple 'A" credit rating byStandard &Poor's, reflecting itssuccessful economy and debt-free position. Brampton celebrates itsdiversepopulation that represents people from morethan 175 distinct ethnic backgrounds who speak more than 70different languages. Offering more than 6,000 acresof parkland, Brampton takespride inbeing known as the Rower City ofCanada. Brampton has beendesignated since2007as an International Safe Community by the World Health Organization. For more information visit www.bramolon.ca

-30 Madia Contact* Lavina Dixit-Chatterjee Senior Advisor, Media Communications City of Brampton Phone: (905) 874-2003 Lavina.dixit-chatterieeObrampton.ca