Your Place Or Mine? Engaging New Audiences with Heritage

2nd & 3rd November 2006 Town Hall Albert Square Manchester M60 2LA

Conference Programme

A national conference run by English Heritage and The National Trust Welcome At a glance

Your Place Or Mine? will stimulate, We are delighted to be holding Your Thursday 2 November Friday 3 November challenge and motivate you. The two Place Or Mine? in the Victorian grandeur days are an opportunity to exchange ideas, of , enabling us to 09.00–10.00 09.00–09.30 share good practise, network, and learn explore some of the exciting work taking Registration Registration new skills. It is the first time on a national place in Manchester. 10.00–10.20 09.30–10.00 scale that we have a forum to reflect on Conference Welcome Chair’s Introduction the wealth of work which engages new During the two days there are whole Maria Adebowale audiences with heritage, and the space conference sessions where all delegates 10.20–10.50 to debate and influence strategy and will come together to listen and question. Chair’s Introduction 10.00–11.00 policy in broadening participation. There is also a range of discussion panels, Professor The Baroness Lola Young Should heritage have a social workshops and site visits; these will happen responsibility? The Big Debate 10.50–11.30 In today’s shifting, multicultural society, concurrently to enable you to create your Keynote Speech 11.00 –11. 20 heritage is at a crossroads. It is being own conference choosing a mixture of David Lammy MP Refreshments redefined to look beyond its traditional strategic debates and practical workshops. definition as a national story of wealth On the booking form you will have the 11.30 –11.5 0 11.20–12.35 and power to encompass diverse personal chance to select the sessions you are most Refreshments Workshop Session 3 views. Through creative grassroots projects, interested in. The following key will help Beyond the project 11.5 0 –12.5 0 we can listen to what communities value you decide: Your Place or Mine? The Big Debate Prove it! about the past and the stories people Funding clinic want to tell. Heritage can become about Whole conference session 12.50–13.50 Talking history the local streetscape, social history, family Lunch Making the most of national schemes Panel discussion lore and memories, as well as stately Young people and heritage 13.50–14.50 homes and castles. Practical workshop Workshop Session 1 Working with volunteers Discussion based workshop What is Heritage? 12.35–13.45 Your Place Or Mine? will celebrate this Community consultation– Lunch work as well as asking the big questions Case studies making it meaningful that it challenges us to explore: whose 13.45–15.00 Marketing to new audiences story are we telling? What role can heritage Places in workshops and on the site Workshop Session 4 The no-cost option play in building cohesive communities? visits are limited so you may not get your Taking the long view– Widening audiences through TV What do roots, identity and sense of place first choice in each session. However, all embedding culture change Telling difficult stories mean in today’s society? conference sessions will be recorded, Making sustainability real Working with culturally diverse groups enabling you to catch up on debate Evaluation masterclass We hope you add your voice to the or resources that you missed via the 14.50–15.50 Arts and heritage– debate and leave feeling energised and website after the conference. Please Projects from all angles a creative partnership inspired to feed your learning back into see www.english-heritage.org.uk/ Remembering Forgotten Heroes Getting out there what you do. yourplaceormine after the event for Threads at Quarry Bank Mill Serving the community– more details. Flaybrick–Their Past, Our Future working with the criminal justice sector Miriam Levin 15.50 –16.15 15.00–15.20 Head of Outreach, English Heritage Throughout the conference there is also Refreshments Refreshments the chance to visit the Exhibition Space, Rebecca Vallins a platform for organisations to show-case 16.15 –17.30 15.20–15.45 Learning Adviser, The National Trust their work; leave your thoughts with the Workshop Session 2 Closing Speech poet-in-residence; and keep an eye out Widening our view– Yasmin Alibhai-Brown for artistic interventions when you least the international perspective 15.45 –16.15 expect them! You can do it! A cacophony of voices Troubleshooting clinic We hope you enjoy the conference! Turning it around 16.15 –16.30 Access for all Chair’s Reflection Out and About–site visits Maria Adebowale 19.15 Conference dinner and entertainment 12 Thursday 2 November

09.00–10.00 13.50–14.50 Registration Workshop Session 1 Delegates to select one from the following seven sessions

10.00–10.20 a PANEL DISCUSSION c PRACTICAL WORKSHOP f DISCUSSION BASED WORKSHOP Conference welcome WHAT IS HERITAGE? MARKETING TO NEW AUDIENCES TELLING DIFFICULT STORIES Miriam Levin Richard Sandall (Chair) Sue Reddish Head of Outreach, English Heritage Anita Dinham Deputy Head, Department of Artistic Director, The Untold Story Stefan Wathan Diversity Manager, Audiences Central Museum Studies, University of Leicester Nikki Williams Head of Community and Youth Involvement, Suzanne Carter Saïd Jama Hussein Property Manager, The National Trust Outreach Officer, English Heritage Storyteller, journalist, translator The Workhouse, The National Trust and vice-chair of Somali PEN You know you want to cast the net wider Cilla Baynes 10.20–10.50 and engage hard to reach groups, but Chair’s Introduction Brian Kokoruwe Director, Community Arts Greater Manchester Coalition how can you make yourself heard in North West Exodus Project Professor The Baroness Lola Young of Disabled People the competitive din? Learn the art of Beneath the official versions of heritage Ian Grosvenor attraction and make marketing to new often lie untold stories and alternative 10.50–11.30 Professor of Urban Education History, audiences work for you. viewpoints. This session will look at how Keynote Speech University of Birmingham working with community groups and Matt Houlbrook d PRACTICAL WORKSHOP David Lammy MP using the arts can bring these stories to Lecturer in 20th century British History, THE NO-COST OPTION Minister for Culture the surface, and how interpretation can University of Liverpool Kate Fellows be refreshed as a result. Heritage Lottery Fund speaker 11.30 –11.5 0 Learning and Access, Harewood House Refreshments How do we broaden the definition of Patrick Burke g DISCUSSION BASED WORKSHOP heritage to take into account different Outreach Officer, English Heritage WORKING WITH CULTURALLY 11.5 0 –12.5 0 personal, social and cultural perceptions? Got the enthusiasm, the ideas, the DIVERSE GROUPS Your Place Or Mine? Panellists will discuss what heritage means people… but lack the cash? Here’s a The Big Debate from their perspective and how they SuAndi chance to share ideas and suggestions would want to see this represented. Cultural Director, Blacks Arts Alliance Professor The Baroness Lola Young (Chair) on ways of working with your local Barbara Willis-Brown David Lammy MP b PRACTICAL WORKSHOP community that won't break the bank. Director, Sparkbrook Caribbean and Minister for Culture African Women’s Development Initiative COMMUNITY CONSULTATION – Billy Bragg e DISCUSSION BASED WORKSHOP Rashmi Sudhir MAKING IT MEANINGFUL Singer, songwriter and political activist WIDENING AUDIENCES THROUGH TV Learning and Access Manager, Simon Thurley Christina Norton Kala Sangam Arts Martin Morgan Chief Executive, English Heritage Director, Fluid Simon Murray Deputy Head of Programming, What are the needs of different cultural Director of Operations, The National Trust Involving communities in the process of The History Channel groups? How do we ensure all voices are change demands genuine consultation. heard? How do different groups currently Millions of viewers are tuning in to history, Heritage is about who we are and where How can we enable different opinions to engage with heritage and where does genealogy and archaeology programmes we come from. In an ever-changing be heard in order that we can begin to the future lie? on TV.Is TV creating a huge new audience society, can one national story express make it meaningful? how we each understand heritage, or is for these subjects or is there a gap which there room for many voices? What role still needs to be bridged between those can the heritage sector play in the issues who watch programmes and those who of inclusion and exclusion? go out and actively engage with heritage?

12.50–13.50 Lunch

13.50–14.50 Workshop Session 1 See right for sessions 3 4 Thursday 2 November

14.50–15.50 16.15–17.30 Projects from all angles Workshop Session 2 Delegates to select one from the following eleven sessions

An opportunity to learn about an a PANEL DISCUSSION c PRACTICAL WORKSHOP e DISCUSSION BASED WORKSHOP actual project from everyone involved: WIDENING OUR VIEW – TROUBLESHOOTING CLINIC ACCESS FOR ALL participants and partner organisations. THE INTERNATIONAL PERSPECTIVE Hear how projects evolve and change Aretha George Jane Stoneham as partnerships grow, and new things Peter Stone (Chair) Education and Skills Manager, Director, The Sensory Trust come to light. International Centre for Heritage England’s Past for Everyone Brian Kokoruwe and Cultural Studies Greater Manchester Coalition Choose from one of the following Ian Bancroft John Sell of Disabled People three projects below. Executive Director Libraries, Vice President, Heritage and Information, Patrick Roe Europa Nostra Staffordshire Blind a REMEMBERING FORGOTTEN HEROES Wigan Leisure and Culture Trust Dr Zeynep Aygen Peter Briggs Access is more than just enabling people An English Heritage inter-generational University of Portsmouth and Team Leader Strategic Projects, to get into a building. How can we create oral history project with the Indian Honarary Secretary of Europa Nostra Uk meaningful access that considers both Ex-Servicemen’s Association of Slough, Dr Julie Scott Heather Worth physical and cultural concerns? Hear and youth group Aik Saath, exploring Director, Outreach Co-ordinator, about projects that involve people with memory and memorial. Mediterranean Voices Tyntesfield, The National Trust disabilities in increasing access and Community heritage projects from around those where the heritage of people with b THREADS AT QUARRY BANK MILL Struggling alone? Bring your burning issues the world are dealing with issues from to this practical clinic, for advice from disabilities is recognised and made visible. The developing relationship between conflict resolution to cultural ownership, experienced staff and other delegates. The National Trust's Quarry Bank property, come and hear about exciting and Discuss the challenges of your current f SITE VISITS a former cotton mill, and the young innovative work happening outside of community project, and find some solutions. OUT AND ABOUT people of Trafford through a project using the UK. photography and performance to create d DISCUSSION BASED WORKSHOP A chance to get out and see heritage new interpretations of the lives of cotton b PRACTICAL WORKSHOP in action in Manchester. At each site, TURNING IT AROUND delegates will have the chance to hear workers and West Indian slaves. YOU CAN DO IT! Professor Jonathan Drori from someone involved in work to engage c FLAYBRICK – THEIR PAST, OUR FUTURE Becca Connock Director, Centre for New Media Literacy new audiences. Reaching Out, Drawing In Project Manager, Miriam Levin An Ed Muse project involving young I. Murray Mills The National Portrait Gallery Head of Outreach, English Heritage adults at every stage from management II. Kath Graham Ray Barker to realisation. They researched the history III. People’s History Museum Outreach Officer, English Heritage Property Manager, of Birkenhead through the lives of people IV. Victoria Baths Heritage Link Diversity Co-ordinator Beningbrough Hall, The National Trust buried in Flaybrick Cemetary and turned V. Museum of Science and Industry Judith Garfield these stories into a performance. This practical workshop will help those just VI. ‘A Mancunian Way’– starting out in community engagement Manager, Eastside Community Heritage a Young Roots project at 15.50 –16.15 work. Find out how to build the confidence Picking yourself up when projects go pear Manchester City Football Club Refreshments of your staff, volunteers and community shaped. Come and hear some horror stories groups to really make things happen. from projects and what we can learn from 16.15 –17.30 them. Share yours and learn from others in Workshop Session 2 this very honest session. See right for sessions

19.15 Conference dinner and entertainment at Manchester Town Hall with Ian McMillan, poet, broadcaster and comedian

5 6 Friday 3 November

09.00–09.30 11.20–12.35 Registration Workshop Session 3 Delegates to select one from the following seven sessions

09.30–10.00 a PANEL DISCUSSION c PRACTICAL WORKSHOP f DISCUSSION BASED WORKSHOP Chair's Introduction BEYOND THE PROJECT FUNDING CLINIC YOUNG PEOPLE AND HERITAGE Maria Adebowale Karen Brookfield (Chair) Tony Jones Hamza Vayani Director, Capacity Global Deputy Director (Policy & Research), Regional Manager North West, Chief Executive, Youth Voice Heritage Lottery Fund Heritage Lottery Fund Andy Kelly 10.00–11.00 Should Heritage Have Maurice Davies Magdalen Roberts Young Roots Coordinator, A Social Responsibility? Department Director, Museums Association Director of Development, English Heritage Heritage Lottery Fund The Big Debate Dr Nick Merriman Harvey Dowdy Director, Manchester Museums Gayle Mill, North East Civic Trust If you're looking to the future to preserve Maria Adebowale Dave Roberts the past, it’s essential to engage and Bring your funding questions and issues to Director, Capacity Global Executive Director, inspire young people with heritage. What this practical clinic. Experts from funding Liz Roberts Community Foundation for Merseyside are the needs of young people and how bodies, fundraisers and successful funding Regional Director, can we meet them? What lessons can What does sustainability actually mean? applicants will be on hand to answer The National Trust West Midlands we learn from successful youth projects? Is it possible or even desirable to sustain questions and offer advice. Josie Appleton everything? How can we rise to the Journalist and convenor of g DISCUSSION BASED WORKSHOP challenge of sustaining our work with new d PRACTICAL WORKSHOP the Manifesto Club WORKING WITH VOLUNTEERS audiences, and how can the communities TALKING HISTORY Should heritage organisations prioritise we work with continue their engagement Debs McCahon Padmini Broomfield engaging new audiences and tackling with heritage beyond the end of the Young Roots Coordinator, Community Historian, social problems when historic buildings project? National Youth Agency Southampton City Council desperately need conservation? A Anna Russell crucial debate in increasingly cash- Friday afternoon’s workshop ‘Making If you’re interested in running an oral CLV Manager, strapped times. Sustainability Real’ provides practical history project, here’s where you can find The National Trust West Midlands strategies to help you sustain your work. out how to do it successfully in a practical Carola Vorlop 11.00 –11. 20 training session with an expert in the field. Volunteering Development Consultant Refreshments b PANEL DISCUSSION e DISCUSSION BASED WORKSHOP Volunteering is often the backbone of 11.20–12.35 PROVE IT! successful heritage schemes. But how can MAKING THE MOST OF you ensure that volunteers are engaged Workshop Session 3 Sue Hayton (Chair) NATIONAL SCHEMES from all sectors of society? Learn valuable See right for sessions Consultant lessons and get a fresh new perspective Francois Matarasso Katja Condy on the voluntary sector. 12.35–13.45 Writer and consultant Programme Manager, Heritage Open Days Lunch Kate Oakley Don Henson Writer and consultant Head of Education & Outreach, Council for British Archaeology Whether it's the audiences we reach Mia Morris or the impacts we make, we need to Founder and Owner of demonstrate the value of our work in www.black-history-month.co.uk everything we do. This discussion will S.I. Martin explore new ways of measuring the Historian and Broadcaster social influence of community work. Start small but think big! Find out how you Friday afternoon’s workshop ‘Evaluation can add value to your project by linking Masterclass’ provides practical tips on to national schemes all trying to increase measuring your success. their reach to new audiences.

7 8 Friday 3 November

13.45–15.00 13.45–15.00 Workshop Session 4 Workshop Session 4 Delegates to select one from the following six sessions See right for sessions a PANEL DISCUSSION c PRACTICAL WORKSHOP f DISCUSSION BASED WORKSHOP 15.00–15.20 Refreshments TAKING THE LONG VIEW – EVALUATION MASTERCLASS SERVING THE COMMUNITY– EMBEDDING CULTURE CHANGE WORKING WITH THE CRIMINAL Nicky Morgan JUSTICE SECTOR 15.20–15.45 Deborah Lamb Inspiring Learning for All, MLA Closing Speech Director of Policy and Communications, Rosie Prue Veronica Bowers-Feek English Heritage Development Manager, Artswork Unpaid Work Project Manager, Yasmin Alibhai-Brown Paul Boniface Sussex Probation Service Weekly columnist for the Independent and Everyone talks about the need to evaluate Director of Human Resources and Legal, James Mason Evening Standard, author and broadcaster but how do you actually go about it? The National Trust Northumbria Dry Stone Walling Institute Hints and tips for stress-free quantitative Judy Ling Wong Chris Holroyd 15.45 –16.15 and qualitative evaluation. A cacophony of voices Director, Black Environment Network Head of Access and Learning, Phillip Hedley CBE d PRACTICAL WORKSHOP HM Young Offenders Institute Deerbolt Artists and delegates look together Director Emeritus, Gail Graham at where to go next. Theatre Royal Stratford East ARTS AND HERITAGE– Outreach Officer, English Heritage A CREATIVE PARTNERSHIP How can an organisation shift its Can heritage be a means and not simply 16.15 –16.30 Julian Dunn Chair’s reflection corporate thinking and embed access an end in itself? Working in partnership and diversity in all its working practices? Action Factory Arts with the criminal justice sector, heritage Maria Adebowale Organisations on the path to change How can working with the arts and projects can teach new skills and offer Director, Capacity Global and others just setting out on this journey community artists help you engage your new experiences to turn people’s lives discuss the issues. audiences with heritage? Experience around. People from both sectors discuss creative ways of making the arts work the experience of working together. b PRACTICAL WORKSHOP for you and learn some of the tricks of MAKING SUSTAINABILITY REAL the trade.

Ruth Clarke e DISCUSSION BASED WORKSHOP Community Learning Manager London, The National Trust GETTING OUT THERE Hackney Buildings Exploratory Junie Joseph Prince’s Trust Project Officer, Mosaic Partnership, Council It’s something we strive for but it’s often for National Parks very difficult to achieve. Learn how to build Maria Adebowale sustainability and legacy into your project Director, Capacity Global at a time when most funding is project Bettina Harden specific and time-limited. Young people The Gateway Gardens Trust from the Prince's Trust will talk about their Is the countryside the preserve of the experiences on sustainable projects. white middle and upper classes? This session will look at what the barriers might be to engagement and widening access to green spaces and natural heritage. y MARC&ANNA Design b

9 Please Note: Programme subject to change. 10 Further copies of the programme and booking forms can be downloaded from the website. www.english-heritage.org.uk/ yourplaceormine

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