Your Place Or Mine? Engaging New Audiences with Heritage
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Your Place Or Mine? Engaging New Audiences with Heritage 2nd & 3rd November 2006 Manchester Town Hall Albert Square Manchester M60 2LA Conference Programme A national conference run by English Heritage and The National Trust Welcome At a glance Your Place Or Mine? will stimulate, We are delighted to be holding Your Thursday 2 November Friday 3 November challenge and motivate you. The two Place Or Mine? in the Victorian grandeur days are an opportunity to exchange ideas, of Manchester Town Hall, enabling us to 09.00–10.00 09.00–09.30 share good practise, network, and learn explore some of the exciting work taking Registration Registration new skills. It is the first time on a national place in Manchester. 10.00–10.20 09.30–10.00 scale that we have a forum to reflect on Conference Welcome Chair’s Introduction the wealth of work which engages new During the two days there are whole Maria Adebowale audiences with heritage, and the space conference sessions where all delegates 10.20–10.50 to debate and influence strategy and will come together to listen and question. Chair’s Introduction 10.00–11.00 policy in broadening participation. There is also a range of discussion panels, Professor The Baroness Lola Young Should heritage have a social workshops and site visits; these will happen responsibility? The Big Debate 10.50–11.30 In today’s shifting, multicultural society, concurrently to enable you to create your Keynote Speech 11.00 –11. 20 heritage is at a crossroads. It is being own conference choosing a mixture of David Lammy MP Refreshments redefined to look beyond its traditional strategic debates and practical workshops. definition as a national story of wealth On the booking form you will have the 11.30 –11.5 0 11.20–12.35 and power to encompass diverse personal chance to select the sessions you are most Refreshments Workshop Session 3 views. Through creative grassroots projects, interested in. The following key will help Beyond the project 11.5 0 –12.5 0 we can listen to what communities value you decide: Your Place or Mine? The Big Debate Prove it! about the past and the stories people Funding clinic want to tell. Heritage can become about Whole conference session 12.50–13.50 Talking history the local streetscape, social history, family Lunch Making the most of national schemes Panel discussion lore and memories, as well as stately Young people and heritage 13.50–14.50 homes and castles. Practical workshop Workshop Session 1 Working with volunteers Discussion based workshop What is Heritage? 12.35–13.45 Your Place Or Mine? will celebrate this Community consultation– Lunch work as well as asking the big questions Case studies making it meaningful that it challenges us to explore: whose 13.45–15.00 Marketing to new audiences story are we telling? What role can heritage Places in workshops and on the site Workshop Session 4 The no-cost option play in building cohesive communities? visits are limited so you may not get your Taking the long view– Widening audiences through TV What do roots, identity and sense of place first choice in each session. However, all embedding culture change Telling difficult stories mean in today’s society? conference sessions will be recorded, Making sustainability real Working with culturally diverse groups enabling you to catch up on debate Evaluation masterclass We hope you add your voice to the or resources that you missed via the 14.50–15.50 Arts and heritage– debate and leave feeling energised and website after the conference. Please Projects from all angles a creative partnership inspired to feed your learning back into see www.english-heritage.org.uk/ Remembering Forgotten Heroes Getting out there what you do. yourplaceormine after the event for Threads at Quarry Bank Mill Serving the community– more details. Flaybrick–Their Past, Our Future working with the criminal justice sector Miriam Levin 15.50 –16.15 15.00–15.20 Head of Outreach, English Heritage Throughout the conference there is also Refreshments Refreshments the chance to visit the Exhibition Space, Rebecca Vallins a platform for organisations to show-case 16.15 –17.30 15.20–15.45 Learning Adviser, The National Trust their work; leave your thoughts with the Workshop Session 2 Closing Speech poet-in-residence; and keep an eye out Widening our view– Yasmin Alibhai-Brown for artistic interventions when you least the international perspective 15.45 –16.15 expect them! You can do it! A cacophony of voices Troubleshooting clinic We hope you enjoy the conference! Turning it around 16.15 –16.30 Access for all Chair’s Reflection Out and About–site visits Maria Adebowale 19.15 Conference dinner and entertainment 12 Thursday 2 November 09.00–10.00 13.50–14.50 Registration Workshop Session 1 Delegates to select one from the following seven sessions 10.00–10.20 a PANEL DISCUSSION c PRACTICAL WORKSHOP f DISCUSSION BASED WORKSHOP Conference welcome WHAT IS HERITAGE? MARKETING TO NEW AUDIENCES TELLING DIFFICULT STORIES Miriam Levin Richard Sandall (Chair) Sue Reddish Head of Outreach, English Heritage Anita Dinham Deputy Head, Department of Artistic Director, The Untold Story Stefan Wathan Diversity Manager, Audiences Central Museum Studies, University of Leicester Nikki Williams Head of Community and Youth Involvement, Suzanne Carter Saïd Jama Hussein Property Manager, The National Trust Outreach Officer, English Heritage Storyteller, journalist, translator The Workhouse, The National Trust and vice-chair of Somali PEN You know you want to cast the net wider Cilla Baynes 10.20–10.50 and engage hard to reach groups, but Chair’s Introduction Brian Kokoruwe Director, Community Arts Greater Manchester Coalition how can you make yourself heard in North West Exodus Project Professor The Baroness Lola Young of Disabled People the competitive din? Learn the art of Beneath the official versions of heritage Ian Grosvenor attraction and make marketing to new often lie untold stories and alternative 10.50–11.30 Professor of Urban Education History, audiences work for you. viewpoints. This session will look at how Keynote Speech University of Birmingham working with community groups and Matt Houlbrook d PRACTICAL WORKSHOP David Lammy MP using the arts can bring these stories to Lecturer in 20th century British History, THE NO-COST OPTION Minister for Culture the surface, and how interpretation can University of Liverpool Kate Fellows be refreshed as a result. Heritage Lottery Fund speaker 11.30 –11.5 0 Learning and Access, Harewood House Refreshments How do we broaden the definition of Patrick Burke g DISCUSSION BASED WORKSHOP heritage to take into account different Outreach Officer, English Heritage WORKING WITH CULTURALLY 11.5 0 –12.5 0 personal, social and cultural perceptions? Got the enthusiasm, the ideas, the DIVERSE GROUPS Your Place Or Mine? Panellists will discuss what heritage means people… but lack the cash? Here’s a The Big Debate from their perspective and how they SuAndi chance to share ideas and suggestions would want to see this represented. Cultural Director, Blacks Arts Alliance Professor The Baroness Lola Young (Chair) on ways of working with your local Barbara Willis-Brown David Lammy MP b PRACTICAL WORKSHOP community that won't break the bank. Director, Sparkbrook Caribbean and Minister for Culture African Women’s Development Initiative COMMUNITY CONSULTATION – Billy Bragg e DISCUSSION BASED WORKSHOP Rashmi Sudhir MAKING IT MEANINGFUL Singer, songwriter and political activist WIDENING AUDIENCES THROUGH TV Learning and Access Manager, Simon Thurley Christina Norton Kala Sangam Arts Martin Morgan Chief Executive, English Heritage Director, Fluid Simon Murray Deputy Head of Programming, What are the needs of different cultural Director of Operations, The National Trust Involving communities in the process of The History Channel groups? How do we ensure all voices are change demands genuine consultation. heard? How do different groups currently Millions of viewers are tuning in to history, Heritage is about who we are and where How can we enable different opinions to engage with heritage and where does genealogy and archaeology programmes we come from. In an ever-changing be heard in order that we can begin to the future lie? on TV.Is TV creating a huge new audience society, can one national story express make it meaningful? how we each understand heritage, or is for these subjects or is there a gap which there room for many voices? What role still needs to be bridged between those can the heritage sector play in the issues who watch programmes and those who of inclusion and exclusion? go out and actively engage with heritage? 12.50–13.50 Lunch 13.50–14.50 Workshop Session 1 See right for sessions 3 4 Thursday 2 November 14.50–15.50 16.15–17.30 Projects from all angles Workshop Session 2 Delegates to select one from the following eleven sessions An opportunity to learn about an a PANEL DISCUSSION c PRACTICAL WORKSHOP e DISCUSSION BASED WORKSHOP actual project from everyone involved: WIDENING OUR VIEW – TROUBLESHOOTING CLINIC ACCESS FOR ALL participants and partner organisations. THE INTERNATIONAL PERSPECTIVE Hear how projects evolve and change Aretha George Jane Stoneham as partnerships grow, and new things Peter Stone (Chair) Education and Skills Manager, Director, The Sensory Trust come to light. International Centre for Heritage England’s Past for Everyone Brian Kokoruwe and Cultural Studies Greater Manchester Coalition Choose from one of the following Ian Bancroft John Sell of Disabled People three projects below. Executive Director Libraries, Vice President, Heritage and Information, Patrick Roe Europa Nostra Staffordshire Blind a REMEMBERING FORGOTTEN HEROES Wigan Leisure and Culture Trust Dr Zeynep Aygen Peter Briggs Access is more than just enabling people An English Heritage inter-generational University of Portsmouth and Team Leader Strategic Projects, to get into a building.