Brand Identification Manual

Subaru of America, Inc. Brand Identification Manual

Fourth Edition - 2012 MY Table of Contents

Welcome The Subaru Brand Subaru Logo & Confidence in Motion (CIM)

Section A - Subaru Logos • Subaru Logo Restrictions • Required Isolation Area • Subaru Brand Logos • Confidence in Motion Logos • Flat Logos • Broadcast Logos • Common Logo Errors • CIM Usage Recommendations

Section B - Sub-Logos • Subaru Sub-Logo Restrictions • Region, Zone and Department • Program Logos • Product Logos • Affiliate Logos

Section C - Fonts • Primary Brand Fonts • Alternate

Section D - Style Overview • The Subaru Campaign • Campaign Elements • Print Elements • Marketing Examples

Section E - Vehicle Graphics • Vehicle Decals & Magnets • Vehicle Decal Design Elements • Vehicle Decal Examples • Vehicle Magnet Examples

Section F - Subaru Style Guide (Glossary) • Purpose • A - Z Terminology • Numerals • 2012 MY Vehicle Model Names • Model Type • Product Materials Disclosure I Table of Contents Welcome

This Brand Identity Manual is to be used for all Subaru Print Communications

Corporate Employees Creative Services Contact Information

Subaru employees or consultants directly involved with Subaru creative The Creative Services Department (CS) is an integral part of the Marketing De- materials are encouraged to use the Subaru Guidelines for assistance in partment. This department was started over 5 years ago to develop support col- achieving an overall consistent Subaru Brand Identity message. Employees lateral for affiliate grass roots marketing and have expanded efforts to support are encouraged to share the information in this manual with their creative any area necessary in marketing. Recently this department has expanded their vendors, copywriters and anyone that directly affects Subaru creative mate- services outside of HQ to support the Regional and Zone Marketing Managers rials. This manual establishes specific guidelines with the intent to create for various design, promotional items and print needs. Creative Services also brand communication continuity. works closely with the internal Subaru Print Shop to print as many materials in-house as possible. Therefore there are no design fees, only fees for print production and shipping are billed to the account number provided. Fill out a Vendors Project Request Form found on the Marketing Intranet > Marketing Services page and submit it to schedule your creative request. Any branding questions Any internal or external creative vendor employed by Subaru of America, Inc. may also be directed to anyone of the persons below: is REQUIRED to adhere to the strict rules in this brand manual. These guidelines were developed in order to provide concise logo requirements, creative Kathleen Flanagan - Creative Services Manager reference, and strategic direction for all agencies involved with Subaru print [email protected] for an overall integrated Subaru brand message. This manual establishes 856-488-3260 specific guidelines with the intent to create brand communication continuity. Christina Neighbor - Graphic Designer [email protected] Brand Identity Manual Updates 856-488-8612

Please refer to the date on the front cover and footer of your copy of the Steve Telesmanic - Print Production Manager Brand Identity Manual to ensure you have the most current version available. [email protected] Updates will be posted on the Corporate Intranet site and Subaru Marketing 856-488-5062 Resource Center. Each corporate department representative is responsible for sharing any updates with their respective agency. Thank You

The current Brand Book, and the confidential Campaign Evolution, Brand & Thank you for helping to further promote and unify the Subaru brand image. Carline Messaging Guides are resources which are available to appropriate As our brand continues to develop, updates to this document will be made. employees and vendors upon request. Please contact Tim Tagye (ttagye@ subaru.com) in the Marketing Department for authorization.

II Welcome The Subaru Brand

What makes a Subaru, a Subaru?

A company’s brand is its most important asset. A brand is a leadership tool. It is a unique identity of your company and your business perspective. A brand defines your business, products and services you offer. It is a guarantee of quality. Your brand helps your business establish a relationship with customers and define your position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at every touchpoint.

Brand identity is key to communicating the brand promise and is often the biggest investment into the success of a company. The consistent presentation of the brand and its related promise, when applied to advertising, literature, corporate collateral, presentations and websites, helps to connect our brand to our consumers. This is executed in many ways, especially through the presentation of corporate logos and the use of a recognizable creative style. The goal is to provide consistency to enable our audiences to easily and clearly recognize who we are and what we stand for.

The Subaru Philosophy is to create customer excitement for what makes Subaru a smart and distinctive automotive brand - “What Makes a Subaru, a Subaru?” Our communications should reflect our brand image of fun, freedom, adventure, confidence and control. Along the way, we create passion and excitement that translates into lasting customer relationships and positions the Subaru brand for long-term success.

III The Subaru Brand History of the Subaru Star Cluster Logo

When Fuji Heavy Industries Ltd. (F.H.I.) entered the automobile industry in 1958, it established Subaru as its exclusive automobile brand. Since then, the Six Stars Symbol and SUBARU logo have supported several generations of Subaru cars. “Subaru” is the Japanese name for Pleiades, a prominent cluster of stars in the constellation Taurus. The easily-recognized Pleiades cluster can be seen clearly in Japan’s winter skies to the right of Orion. As a result, Pleiades has served as a trusty guide for ancient travelers around the world throughout the ages.

The Star Cluster graphic is the symbol of the Subaru brand and when used in combination with the SUBARU logo type, it is the most important brand identity symbol. The design symbolizes the six brightest “Subaru stars” of the Pleiades cluster enclosed in an ellipse, indicating that it is just one part of the cluster.

The SUBARU logo type expresses the brand name and is used in combination with the Star Cluster graphic (excluding certain exceptions approved by F.H.I.).

Global Brand Statement - Confidence in Motion

Confidence in Motion is the global brand statement for Fuji Heavy Industries (F.H.I.). “Confidence” is a measure of trust and sure-footed reliability which reflects FHI’s commitment to engineering excellence which inspires Subaru customers. By putting that confidence “in Motion,” FHI declares to move with the times and anticipate customer expectations.

Starting in 2012 MY, “Confidence in Motion” (CIM) will be incorporated below the Subaru logo in Marketing Communications. While the written words “Confidence in Motion” will be added below the Subaru logo, it is not planned to dilute the essence of the Love campaign. “Love.” and “Its what makes a Subaru, a Subaru.” is planned to continue in both written and verbal communication..

Refer to the CIM logos and the Logo Usage Recommendations pages at the end of Section A for guidance.

iV Logo History/Confidence in Motion Subaru Logo Restrictions

Required Isolation Area

Subaru Brand Logos

Confidence in Motion Logos Section A: Subaru Logos Flat Logos

Broadcast Logos

Common Logo Errors

Logo Usage Recommendations

Section A: Table of Contents Logo Restrictions:

• Always use the original logo artwork provided by Subaru of America, Inc.

• Do not modify the original logo marks in ANY way.

• Do not stretch the logo in any direction to fill a space. Always reduced Subaru logo Restrictions: or enlarge the logo proportionately. • Do not use filters or special effects found in graphics programs such as; This manual explains the regulations concerning 3D four color, grayscale, glow, emboss, blur, sketch, etc... ‘flat’ logo rules to comply with Subaru Brand Identity standards. These logos and their various file formats can be found on the subarumarketing. • Do not separate the word “SUBARU” or the star cluster graphic. com resource site or via the Subaru Corporate Intranet. All photography and current national print campaign examples can also be accessed on • Do not mimic the stylized word “SUBARU” from the logo alone as text. this resource site. • Do not remove the ® (registration mark, circle R) for any reason SOA has provided the logo in several file formats and size options that are unless otherwise noted in the manual (such as embroidery). most frequently required for various print and online purposes. Should a user have a special logo format request please contact the Creative • The ® (registration mark, circle R) may be dropped off embroidery items Services Department (Kathleen Flanagan at [email protected], or and on promotional items with small size restrictions. Christina Neighbor at [email protected]) to address your needs. • Do not rotate or use the logo on an angle (vehicle decal exception).

• Do not insert the logo or portion of the logo to be used as text.

• Do not screen the logo back or use it as a watermark.

• Do not alter the spacing between the logo components.

• Do not use a logo that is blurry or pixilated.

• Do not place the logo directly on a score, fold or cut on print materials.

• The logo must stand clear of any other design and graphics elements on a page. Please refer to the “Isolation Area Rules” page of this manual.

Section A: Subaru Logo Restrictions REQUIRED Isolation Area

Horizontal Solid line represents proper (minimum) REQUIRED 1/2 of the height Dotted line represents Isolation Space. star cluster oval live logo boundary (pink lines do NOT print)

Full height of REQUIRED Isolation Area star cluster oval

The term “Isolation Area” refers to the white space surrounding the Subaru brand logo mark as well as the Confidence in Motion (CIM) logos. It is intended to pre- serve the brand’s visibility. The minimum permissible gray boxes represent 1/2 of the height of space around the logo is (1/2 of the full height of the star cluster oval the star cluster oval or more on all sides of logo). Do not place any other design elements such as photographs, illustrations, figures, lines, or text within this isolation area. This includes the edge of the paper or display area to the logo. A solid white box or 20% gray box may be (but is not required) placed Vertical Solid line represents behind the Subaru logo to ensure logo is compliant at proper (minimum) all times. Always reduce or enlarge the logo proportion- Dotted line represents REQUIRED Isolation Space. live logo boundary (pink lines do NOT print) ally. Designers should note the rulers in the logo .eps files already measure this isolation area space. The downloadable .jpg files already include the appropriate isolation space.

Full height of star cluster oval

gray boxes represent 1/2 of the height of star cluster oval

Section A: Required Isolation Space Subaru Brand Logos REQUIRED Isolation Area Four-Color Process Logos One-Color Process Logos (CMYK) (Grayscale) Horizontal The four color vertical and horizontal versions of the Subaru logo are the The one-color vertical and horizontal versions of the Subaru logo are accept- primary logo forms. Use this logo on National Advertising, brochures, point able logo treatments. These logos options should be used when four-color of sale, printed banners and consumer facing materials where possible. printing may not be cost effective such as on newspaper ads, inter-office Small, medium, large, and extra large electronic variations are available. communications, faxes, and other wallet level materials. Small, medium, large, and extra large electronic variations are available. Required Isolation Space applies to ALL brand logos. Required Isolation Space applies to ALL brand logos.

Four-Color Horizontal Logo One-Color Horizontal Logo

Vertical

Four-Color Vertical Logo One-Color Vertical Logo

Section A: Subaru Brand Logos Confidence In Motion (CIM) Logos

Four-Color Horizontal CIM Logo One-Color Horizontal CIM Logo

Four-Color Vertical CIM Logo One-Color Vertical CIM Logo

Four-Color Process CIM Logo (CMYK) One-Color Process CIM Logo (Grayscale)

The four color vertical and horizontal versions of the Subaru CIM logo are The one-color vertical and horizontal versions of the Subaru CIM logo are the primary logo forms. Use this logo on National Advertising, brochures, acceptable logo treatments. These logos options should be used when point of sale, banners and consumer facing materials where possible. four-color printing may not be cost effective such as on newspaper ads, Small, medium, large, and extra large electronic variations are available. inter-office communications, faxes, and other wallet level materials. Small, medium, large, and extra large electronic variations are available. Required Isolation Space applies to ALL brand logos. Required Isolation Space applies to ALL brand logos. Refer to the CIM Logo Usage Recommendations pages at the end of Section A or contact the Creative Services Department for guidance. Refer to the CIM Logo Usage Recommendations pages at the end of Section A or contact the Creative Services Department for guidance.

Section A: Confidence in Motion Logos Flat Subaru Logos

Flat Black Logo Flat Reverse Logo

Flat positive one-color vertical and horizontal versions of the Subaru logo are Flat one color reverse vertical and horizontal versions of the Subaru logo are the the primary flat logo forms for placement on light-colored backgrounds. These secondary flat logo forms for placement on dark-colored backgrounds. These logos are best used for silkscreen printing on premium items such as pens, logos are best used for silkscreen printing on premium items such as, pens, mugs, water bottles, and t-shirts. They are not recommended for use mugs, water bottles, and t-shirts. They are not recommended for use on Heart on Heart level consumer facing materials. level consumer facing materials.

Subaru Blue (PMS 280) Flat Logo Flat Two-Color Logo For use on embroidery items only Flat one-color Subaru Blue vertical and horizontal versions are acceptable flat logo forms for placement on light-colored backgrounds. Subaru Blue (PMS 280) Flat two-color vertical and horizontal versions are acceptable flat logo forms is the only color allowance; no other colors may be used. These logos are best for placement on embroidered premium items such as apparel, hats, blan- used for silkscreen printing on premium items such as, pens, mugs, water bot- kets, and jackets. Stars in cluster, outermost oval, and word “SUBARU” must tles, and t-shirts. They are not recommended for use on Heart level consumer appear in white. Modification of this logo is prohibited. facing materials.

Section A: Subaru Flat Logos Four-Color Horizontal Logo

Broadcast Logos

Subaru CIM Broadcast Logos One Color Horizontal Logo

The four color horizontal Broadcast Confidence in Motion logo is the primary required logo form. The black and white CIM logo is the secondary recommendation. Use these logos on all broadcast executions.

The visual difference between the broadcast CIM logo and the print CIM logo is that the text is smaller and in 90% black rather than 60% black.

Refer to the screen position exmaple for logo placement based on a 1920 x 1080 pixel size screen. Broadcast Screen Position Refer to Section D, Style Overview, Marketing Examples pages of this manual for broadcast examples. Based on 1920 x 1080 px size Note: Do not use a Subaru brand logo without the

Confidence in Motion text below. 399 px

Required Isolation Space applies to ALL brand logos.

379 px 365 px

393 px

Section A: Broadcast Logos Common Logo Errors

• Do noT modify the original logo marks • Do noT use a logo that is blurry or pixilated. in ANY way.

• The logo must stand clear of any other design • Do noT stretch or squish the logo in any and graphics elements on a page. Please refer to direction to fill a space. Always reduced or the “Isolation Area Restrictions” page in this man- the logo proportionately. ual. Recommend using a white box behind logo to eliminate background image noise.

• Do noT use filters or special effects such as; a glow, emboss, blur, sketch, etc... which graph- • Do not fill the the flat brand logos with any other ics programs offer. color than black, white or PMS 280 Subaru Blue.

• Do noT separate the word “SUBARU” or • Do noT replace color on the one color logo the star cluster graphic. or use as a duo-tone.

Do not use the logo as text in a sentence like this . • Do noT use the word “SUBARU” alone as text. • Do noT use the star cluster graphic as a single representation of the Subaru brand logo or as a design element.

• Do noT remove the ® (registration mark/circle R) for any reason unless otherwise noted in the • Do noT fill the flat logos with color in the star manual (such as embroidery). cluster. The background on which a flat logo is used should show through it. Adding a second color to any flat logo is prohibited.

• Do noT screen the logo back or use it as a watermark. • When selecting colors for the web please refer to the Digital Style Guide developed by the Digital • Do noT alter the spacing between the Marketing Team. logo components.

Section A: Common Logo Errors Subaru Confidence In Motion Logo Usage Recommendations (9.9.11)

SOA Dept / Item CIM Logo Required CIM Logo NOT Required

*Notes: 1) Many materials have size restrictions, use the Confidence in Motion (CIM) brand logo when space allows. 2) Use the CIM logo where the Subaru logo is typically used. If using a Product logo such as the Parts & Accessories logo then do NOT use CIM.

Advertising

National Broadcast TV X National Print (Heart, Brain, Wallet) X Outdoor Billboard X Dealer Ad Templates X Sales Event Advertising & POP X Product Launch Kits X Showroom Materials X Showroom Pop (pylons, VIGs, posters, wheel stands, window clings...) (*dependent upon space limitations) X Special Promos / POP: (such as Dog Tested) X Consumer Takeaways X Dealer Closing Materials (such as deskmats) X Annual Programs: (such as GTP marketing materials) X Print-on-Demand Templates X Marketing Preview Guide X Multi-cultural Advertising X Brand Book X Brand and Carline Messaging Guide (Confidential) X Campaign Evolution (Confidential) X Brand Identity Manual X

Marketing Services

Brochures Showroom Model Brochures X Auto Show Brochures X D-Brochure X

Affiliate Sponsorships Logo lock-ups X Event Logos (Created by SOA) X Vehicle Decals X

Section A: CIM vs Subaru Logo Usage Subaru Confidence In Motion Logo Usage Recommendations (9.9.11)

SOA Dept / Item CIM Logo Required CIM Logo NOT Required Affiliate Sponsorships continued Promotional items such as; pens, t-shirts, hats.... X Outdoor POP: (Subaru branded POP vs Product Specific POP) such as event tents, banners, snow fencing... X Marketing Collateral: such as flyers, table toppers, postcards (dependent upon space limitations) X Sponsorship Ads - follow the national ad format X Affiliate VIP Program Collateral X Subaru Rally & Road Race Team - Car Decals X Subaru Rally & Road Race Team - marketing materials X Subaru Rally Team Calendar X

Subaru Logos SOA Program Logos: Added Security, CPO, Subaru Advantage Insurance, OLP, CDS, Equity Shield, Stellar Performers X SOA Department Logos X SOA Region Logos X Regional Event / Sponsorship Marketing Materials X Regional Internal Communication Materials X

Meeting and Conferences SOA INTERNAL: NTC, Chairman's Roundtable (Not to be applied to logo lock-ups) X SOA EXTERNAL: SEMA, NADA... X Dealer Meeting X

Auto Shows Global Shows - NY & LA X Non-global Shows - Detroit, Chicago... X

Subaru Gear / Dealer Apparel / Giveaway Apparel X

Dealer.com (follow Subaru.com/Digital Style Guide produced by Carmichael Lynch) X

Section A: CIM vs Subaru Logo Usage Subaru Confidence In Motion Logo Usage Recommendations (9.9.11)

SOA Dept / Item CIM Logo Required CIM Logo NOT Required

PRESS KITS/SOCIAL MEDIA Press Kits: X Global Press Kits: X Non-Global Press Kits: X Social Media Sites: Facebook, Twitter, Blogs... X Affiliate VIP Program Collateral X

Digital Subaru.com X E-Mail Campaigns X E-Newsletters X E-Invites X Internet Banners X E-mail templates X M.Subaru.com (dependent upon space limitations) X SOA.Web X HR intranet X Department intranet pages X Subarunet.com X Online Dealer Communications: (such as program announcements, i.e. GTP, memos) X

Owner Loyalty Drive Magazine (band on cover, should have CIM) X Drive Magazine-online newsletter X Performance Magazine (band on cover, should have CIM) X Showroom POP (posters, table toppers) X MySubaru print materials X Badge of Ownership marketing materials X Chase Rewards marketing materials X New Owner Kit X

FACILITY SIGNAGE Exterior Signage (too expensive to reproduce) X

Section A: CIM vs Subaru Logo Usage Subaru Confidence In Motion Logo Usage Recommendations (9.9.11)

SOA Dept / Item CIM Logo Required CIM Logo NOT Required

Parts & Service Performance Parts Showroom POP (posters, banners...) X Newsletters (customer facing) X Forms X Retail Service Ads X E-Store X Summit & SMART & Incentives (internal) X Wholesale Mailers X Marketing Directory X Logos (Genuine Parts, P&S...) X Accessory Brochures X Marketing Collateral X Packaging (too expensive to reproduce) X Dealer Advertising X Wholesale Advertising X Fixed Operations Collateral X Direct Mail *use CIM when space allows X Dealer Price Sheet *when space allows Accessory Replacement Parts Catalog *when space allows Accessory Menus & Books X Profit Boosters marketing materials X Subaru Care marketing materials X Maintenance Stickers X Parts Brochures (use P&A logo, not just Subaru logo) *use CIM when space allows

SALES / SALES TRAINING Monroney (dependent upon space limitations) X Owners Manual Guides X Quick Reference Guides X Navigation Reference Guides X Entertainment Reference Guides X Collision Guides X Maintenance & Warranty Guides X

Section A: CIM vs Subaru Logo Usage Section B: Sub-Logos

Fourth edition - 2012 MY Restrictions

Region, Zone & Department

Section B: Subaru Sub-Logos Program Logos

Product Logos

Affiliate Logos

Section B: Sub-Logo / Table of Contents Sub-Logo Restrictions:

• Always use the original logo artwork provided by Subaru of America, Inc.

• Do not modify the original logo marks in ANY way.

Subaru Sub-logo Restrictions: • Do not stretch the logo in any direction to fill a space. Always reduce or enlarge the logo proportionately. This section of the manual explains the regulations concerning region, zone, department, product and affiliate logo usage within the Subaru • Do not use filters or special effects found in graphics programs such as; brand. In order to create a brand hierarchy SOA categorizes these as glow, emboss, blur, sketch, etc... sub-logos which are intended to reinforce the brand. Sub-logos should be used in conjunction with the brand logo where appropriate. These sub- • Do not remove the ® (registration mark, circle R) for any reason unless logos are available in various file formats on print.subaru.com/logos or otherwise noted in the manual. via the Subaru Corporate Intranet. • Do not rotate or use the logo on an angle (vehicle decal exception). SOA has provided approved sub-logos in various file formats and size options that are most frequently requested for print and online purposes. • Do not insert the logo or portion of the logo to be used as text. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, download and fill out the CS Project Request • Do not screen the logo back or use it as a watermark. Form and e-mail your request to Kathleen Flanagan at kflanagan@subaru. com or Christina Neighbor at [email protected] to schedule your • Do not alter the spacing between the logo components. project. • Do not use a logo that is blurry or pixilated.

• Do not place the logo directly on a score, fold or cut on print materials.

• Please adhere to the Isolation Area Rule surrounding each logo for legibility and compliancy.

• Use logo lock-ups where recommended.

Section B: Sub-Logos / Restrictions Horizontal & Vertical Sub-Logos

Horizontal and vertical region, zone and department logo lock-ups have been pre-built and are available for hi-res download on print.subaru.com/logos. If a new logo is required contact the Creative Services Department to have one developed.

Region Example

Region, Zone and Department Sub-Logos

Subaru recognizes that marketing materials Region & Zone Example may require region, zone and department logos. Therefore, downloadable pre-built logo lock- ups have been developed for these instances. The rules that follow help direct users on how to utilize the sub-logos while maintaining the Subaru brand. Please refer to the Style Overview section on how to use sub-logos in the national print advertising campaigns for Parts & Service Example additional direction.

Department Example

Solid line represents proper (minimum) REQUIRED Isolation Space. (pink lines do NOT print)

Section B: Sub-Logos / Region & Department Program Logos

Each region, zone or department within the Subaru organization may require a custom logo for the specific Subaru program offered. Each department is responsible to update their existing program logos based on the logo rules in this manual. Any new logos must be reviewed by the Subaru Creative Services Department for brand compliancy. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, download and fill out the CS Project Request Form and e-mail your request to Kathleen Flanagan at [email protected] or Christina Neighbor at cneighbor@ subaru.com to schedule your project.

Program Logo Examples

Program Logo

A separate and unique program identity is required to promote the product to consumers. Use of Subaru brand compliant fonts is the best way to ensure the new logo will be recognized as part of the Subaru family of products and services.

Unacceptable

Using the Subaru logo within a program logo identity is not acceptable. Brand compliant fonts are required for creating a Subaru branded sub-logo. If the name “Subaru” is required use approved fonts in different weights and sizes to achieve brand consistency. Acceptable Sub-Logo Unacceptable Sub-Logo

Program or Product Logo Lock-Up

Creating a sub-logo lock-up may be required when promoting a product or program. Position the Subaru brand logo to the right of the sub-logo with a vertical divider line with a thickness of .5 and color 60% black. Allow equal space on either side of the divider line to the logos. Both logo marks should be equal in height. Sub-logo size may not exceed the Subaru brand logo when using the lock-up format.

Section B: Sub-Logos / Program Product Logos

Each region, zone or department within the Subaru organization may require a custom logo for the specific Subaru product offered. Each department is responsible to update their existing product logos based on the logo rules in this manual. Any new logos must be reviewed by the Subaru Creative Services Department for brand compliancy. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, download and fill out the CS Project Request Form and e-mail your request to Kathleen Flanagan at [email protected] or Christina Neighbor at cneighbor@ subaru.com to schedule your project.

Product Logo Examples

Vehicle Product Logos

When using a model and trim level name in a marketing piece either set the text in an approved typeface or download a pre-built model and trim lock-ups advertising bug from the Subaru Marketing Resource Center at subarumarketing.com.

Subaru Product/Service Logos

Subaru offers a variety of products and services. These unique logos are developed similar to the other Subaru sub-logos. By utilizing brand compliant fonts to ensure brand consistency and messaging to the consumer. A brand logo only may be included as long as the isolation space rule is applied and formatted with the divider line and text below the brand logo as shown. The Creative Services Department can advise as to when a unique logo identity may be appropriate for a new product or service.

Section B: Sub-Logos / Product Affiliate Logos

Subaru is proud to sponsor a large number of affiliations. These sponsorships A list of current Subaru HQ affiliate logos can be found on the Subaru cor- range from seasonal outdoor sports groups to professional affiliations and porate intranet (print.subaru.com/logos > affiliate logos). Different file for- motorsports. These affiliate logos may often appear in certain advertising and mats and any original color variations are available as originally supplied by marketing print materials to better support Subaru co-branding initiatives. the partner. Modifications to any affiliate logos are strictly prohibited.

Affiliate Logo Lock-up

When using an affiliate lock-up, the affiliate logo should be the same size or smaller than the height of the Subaru logo. Each affiliate logo must have isolation space surrounding it in order for the logo to be legible and brand compliant. Pair vertical or horizontal formatted affiliate logos with a similarly formatted Subaru brand logo.

Subaru Event Logo

Often a Subaru sponsored event may required a unique event identity. The CS Dept. can create a Subaru branded event logo for any region or department upon request. A Subaru brand logo is not per- mitted within a sub-logo. “Subaru” is incorporated using same fonts and styles as the remainder of the logo. Use in the lock-up format when a Subaru brand logo is required in addition to the event logo.

Subaru Team Logos

Subaru sponsors teams and special events may required a new identity. The CS Dept. can create a branded team logo for any region or department upon request. The lock-up format is recommended when a Subaru brand logo is required in addition to the team logo.

Section B: Sub-Logos / Affiliates Section C: Fonts

Fourth Edition - 2012 MY Primary Brand Fonts Section C: Fonts Alternate Fonts

Section C: Fonts / Table of Contents Primary Brand Font

Helvetica Neue Lt Std

Helvetica Neue Lt Std is the primary font family used for the Subaru brand. This font has Fonts a large family from light to heavy weights to italic, condensed and extended styles. Subaru recommends using this font for all corporate communications items such as memos, and identity such as stationery, business cards, letterhead and envelopes. This font family is used The fonts referenced in this manual are strongly by the advertising and marketing departments for use on all online (where applicable) and print recommended for brand compliancy. Subaru rec- materials. Examples are available in the Style Overview Section of this manual. ognizes that each agency’s creative needs differ depending on how they are applying the fonts to their specific materials such as; national print ads, Helvetica Neue Lt Std Examples billboards, and outdoor advertising to point of sale and online use. Applying the approved Subaru Helvetica Neue 35 Thin Helvetica Neue 33 Thin Extended fonts further support a cohesive Subaru branded approach to all materials. Helvetica Neue 25 Ultra Light Helvetica Neue 23 Ultra Light Extended Helvetica Neue 45 Light Helvetica Neue 43 Light Extended Helvetica Neue 55 Roman Helvetica Neue 53 Extended Helvetica Neue 65 Medium Helvetica Neue 63 Medium Extended Purchasing Fonts Helvetica Neue 75 Bold Helvetica Neue 73 Bold Extended Subaru cannot provide vendors with the digital Helvetica Neue 85 Heavy Helvetica Neue 83 Heavy Extended font files listed in this manual, standard font per- missions, licensing, copyrights and trademarks Helvetica Neue 95 Black rules apply as on any software. Each vendor must purchase their own fonts. The fonts listed in this manual were purchased from fonts.com. Should a Helvetica Neue 37 Thin Condensed vendor or department need further font references Helvetica Neue 37 Ultra Light Condensed please contact the Creative Services Department for assistance. Helvetica Neue 47 Light Condensed Helvetica Neue 57 Condensed Roman Helvetica Neue 67 Condensed Medium Helvetica Neue 77 Condensed Bold Helvetica Neue 87 Condensed Heavy Helvetica Neue 97 Condensed Black Helvetica Neue 107 Condensed Extra Black

* All font weights and styles are not shown. Refer to the Style Overview Section of this manual for specific font use on branded advertising and marketing materials. Section C: Fonts / Helvetica Neue Lt Std Alternate Fonts

Subaru employees may want to develop materials for internal use and want to utilize the corporate recommended fonts. Unfortunately the costs to make the fonts available to all employees of SOA is too cost prohibitive. The fonts listed below may already be available standard on each computer and are also brand compliant. Should a Subaru employee or department determine the needs to fonts to be purchased, please speak to the accounting dept. to set up a fonts. com account for that specific area.

Helvetica Arial

This font brand is compliant and often come standard on both PC and Mac. This font brand is compliant and often come standard on both PC and Mac. abcdefghijklmnopqrstuvwxzy abcdefghijklmnopqrstuvwxzy abcdefghijklmnopqrstuvwxzy 123456789 abcdefghijklmnopqrstuvwxzy 123456789

Section C: Fonts / Alternate Fonts Section D: Style Overview

Fourth edition - 2012 mY Subaru Campaign

Campaign Elements Section D: Style Overview Print Elements

Marketing Examples

Section D: Style Overview / Table of Contents The Subaru Campaign

Love continues to define the Subaru marketing campaign. The overall look and feel of the brand element will be applied to all marketing materials for the current model year. The campaign elements consist of the photographic style of the vehicle, the cigar band, Subaru brand logo (or CIM logo), compliant fonts and a strategic message appropriate for the model(s) featured for a consistent brand message.

Subaru continues to promote overall brand awareness, individual products and support the consumers experience through real owner communication. The tag line “Love. It’s what makes a Subaru a Subaru.” continues to be applied on the national level and on supporting materials where appropriate.

For further details on any of these areas, authorized employees or agencies employed by Subaru may contact the Marketing Department to obtain current confidential Brand Book, Campaign Evolution and Brand & Carline Messaging Guide to be used as guidance for print and online executions for all touch-points to stay on brand.

Current MY print advertising is a helpful resource as each one reflects photographic style, brand attitude/tone, brand tenants, safety messaging and core values. It is imperative that each of these areas are included and work together in print materials so as to not dilute the impact of the campaign.

The pages that follow details the design elements required to be used as a guideline for all print executions.

Section D: Style Overview / Subaru Campaign Campaign Elements

A photograph featuring the current MY vehicle is the primary feature of the ad. The white or gray band graphic is used to ground the text and Subaru brand logo in a consistent position suitable for most print executions.

Cigar Band Formula The cigar band height is equal to or less than 1/9” of overall page height (divide the page height by 9 to determine the maximum band height.) Position the band in the bottom 8th grid position which has equal space below allowing the image to bleed off the bottom of the page. Do not place band in bottom 1/9th of page. See example for font and size of text within the band.

NOTE: There is no longer a small gap between the bands.The left and right sides butt together to create one band.

Band Colors White - The left side of the band is 100% white with an 85% transparency. The right side is 100% solid white. Use on a colored or photograph background. Gray - The left side of the band is 20% black (no transparency). The right side is 8-10% black. Use a gray band ONLY on a solid white background.

Brand Logo A four color Subaru Confidence in Motion (CIM) brand logo is centered and positioned in the right band. Minimum isolation area rule applies.

Text Refer to the specification on the next page for font style, size, weight and placement.

Image The image behind the band bleeds off all sides of the page.

Model / Subaru.com / Price Call-outs Position text below the cigar band and align flush left with the text above. See example for font and size. Page grid - divide page height by 9 to determine band height. Place band in 8th grid position. On a double page spread the band extends across both pages. Disclaimer(s) Position at the most bottom part of the page just above the page margin. See example for font and size.

Section D: Style Overview / Campaign Elements Print Elements

Headline (A) A Font: Helvetica Lt Std 85 Heavy Size: 35 pt/36 Position: Approx 1 inch from top and left page edges Color: White or black (depending on background image and legibility) Limits: One to three lines of text

Body Copy (B) Font: Helvetica Lt Std 45 light Size: 9 pt/16 Position: Approx .875 inches from left edge Color: 100% black (depending on background image and legibility) Limits: One to four lines of text, last line should read Love. It’s what makes a Subaru, a Subaru. Set text in 9pt Helvetica Neue Lt Std 45 Light (this copy is not bolded for MY12)

Love. It’s what makes a Subaru, a Subaru. Set stand alone text in 9pt in Helvetica Neue Lt Std 85 Heavy This rule applies ONLY when text stands alone in the band.

Model / Web / Price Call-outs (C) Font: Helvetica Lt Std 85 Heavy Size: 11 pt/14 Position: below white translucent copy band Color: White or 80% black (depending on background image B and legibility) Limits: One line of text, align flush left with text above. Length not to exceed line difference between solid and translucent band above. C

D Disclaimer(s) (D) Font: Helvetica Lt Std 45 Light Size: 6pt/7 Page grid - divide page height by 9 to determine band height. Place band in 8th grid position. Position: Last text align should bottom flush of live area margin Color: White or black (depending on background image and legibility) Limits: Length determine by legal verbiage requirements.

Section D: Style Overview / Print Elements Marketing Examples

The following pages feature available marketing materials and show how the band elements are applied to various sizes of print medium.

Auto Show Brochure and Model Showroom Brochures Affiliate & Dear Subaru Print Ads (national & regional print only) Affiliate logos are placed below the band. Dear Subaru ads are intended to promote brand connection to owners and potential buyers. Auto Show Brochure

Showroom Brochures Co-branded affiliate Ad Dear Subaru Ad

Double-page Spread Print Ad This example is product specific. Text does not exceed left page gutter for legibility. Product does not overlap gutter.

Section D: Style Overview / Marketing Print Examples Marketing Examples (continued)

Dealer Point of Purchase Posters, pylons, retractable posters, window clings, wheel stands, and consumer takeaways.

Window Cling

Poster

Wheel Stand Insert

Pylon Retractable Poster Consumer Takeaway

Section D: Style Overview / Marketing Print Examples Marketing Examples (continued)

National Outdoor Billboard (OOH)

Studio Shot

A) Scenic Shot B) Studio Shot Scenic Shot

Dealer Newspaper Templates

Customizable templates are provided at Subarumarketing.com. Dealers can choose from the full color or black and white full page, half page or quarter page options listed below.

A) Ads featuring a scenic shot, scenic shot & dealer header, or scenic shot & dealer name in black headline

B) Ads featuring a studio shot, studio shot & dealer header, or studio shot & dealer name in black headline

C) Ads featuring a vehicle offer, or competitive chart & dealer header

C) Vehicle Offer C) Competitive Chart

Section D: Style Overview / Marketing Print Examples Four-Color Horizontal Logo

Broadcast Logos

Subaru CIM Broadcast Logos

The visual difference between the broadcast CIM logo Broadcast Screen Position and the print CIM logo is that the text is smaller and in 90% black rather than 60% black.

Refer to the screen position exmaple for logo placement Based on 1920 x 1080 px size based on a 1920 x 1080 pixel size screen.

399 px Refer to Section D, Style Overview, Marketing Examples pages of this manual for broadcast examples.

Note: Do not use a Subaru brand logo without the Confidence in Motion text below. 379 px 365 px

Required Isolation Space applies to ALL brand logos.

393 px

Section D: Style Overview / Marketing Print Examples Broadcast Examples (continued)

TV Artcards Dealer C) A) Branded CIM B) Tagged CIM C) Dealer Offer D) Dealer Listing E) Dealer Map

Section D: Style Overview / Marketing Print Examples Broadcast Examples (continued)

TV Artcards A) Branded National B) Brand Extension C) Affiliate Sponsorship (Viral Video) D) Branded Integration

A) C)

B) D)

Section D: Style Overview / Marketing Print Examples Section E: Vehicle Graphics

Fourth Edition - 2012 MY Vehicle Decals & Magnets

Vehicle Decal Design Elements Section E: Vehicle Graphics Decal Examples

Magnet Examples

Section D: Style Overview / Table of Contents Vehicle Decals & Magnets

Car decal designs (also refered to as wraps) should follow the Subaru Logo and Affiliate Sub-Logos sections of this manual. Subaru provides vehicles to its affiliations, often at no cost, in order to co-promote the organization as well as the Subaru brand. The rules explained in this section should be applied when designing for all vehicle graphics requests.

Magnets Vehicle magnets are a quick and cost efficient alternative to vehicle wraps. Magnet templates are available for the current year models, sizes vary depending on model. Contact the Creative Services Department (CS) to have vehicle magnets customized for your affiliate or event.

The Creative Services Department (CS) is available to customize Subaru vehicle wraps as well as provide your affiliation or agency with the Illustra- tor .eps templates if required. ALL vehicle wraps designs MUST BE sub- mitted to the CS Dept. for compliancy approval PRIOR to printing. The CS Dept. can also assist with print estimate (based on approved artwork), as well as sourcing a printer and/or an installer available anywhere in the continental U.S.

Creative Services Contact Information

Kathleen Flanagan - Creative Services Manager [email protected] 856-488-3260

Christina Neighbor - Graphic Designer [email protected] 856-488-8612

Steve Telesmanic - Print Production Manager [email protected] 856-488-5062

Section E: Vehicle Graphics / Wraps & Magnets Vehicle Decal Design Elements

Co-Branding Subaru.com The affiliate logo must never overpower the Subaru logo. The logos should either The Subaru web address “subaru.com” should be incorporated somewhere on be equal in size or the affiliate logo may be smaller. Refer to the Subaru Logos and the design. Typically it has been positioned on the lower side door panels or rear Sub-Logos sections of the Brand Identity Manual (BI) for suggested placement bumper. Dropping the ‘www.’ portion of the web address is encouraged as it is and isolation space surrounding the logos. already implied.

Subaru Logo & Fonts Windshield Headers Feature an approved Subaru logo on two to four sides of the vehicle when pos- Headers may be used on the front and rear windshields and are another way of sible. If only 2 sides of the vehicle are being designed then a Subaru brand logo incorporating a Subaru logo, message or website. A solid white background is must be on both sides. The design should allow for a 4 color brand logo when recommended with the an approved Subaru logo or relevant information to that possible on a solid background color. If there is no solid white space for the particular model or event. Subaru 4 color logo then a flat black or white logo is recommended. Avoid plac- ing the logo on busy backgrounds that may make it difficult to read. Use of spe- Vehicle Badging cial effects on the logo such as drop shadows or glows are strictly prohibited as All badging and lights MUST be cut out of the decal at time of install. Design- mentioned in Section A of this manual. ers should consider the sheet metal details, door handles, door seams, mirrors, windows and gas cap access when developing a wrap. Vehicle graphics may Sponsorship Verbiage not match exactly when flipped to the opposite side, designer should account Use the words “Official Vehicle”, “Proud Sponsor” or “Proud Partner” in a brand for both sides as well as consider the vehicle color as part of the overall design. compliant font with a Subaru logo beside or below it (appropriate verbiage may Bumpers are often not an ideal area to wrap because it is not made of sheet metal vary per contract). Refer to the approved fonts section of this manual. and the materials cannot be guaranteed to stick for a long duration of time.

Templates Contact the CS Dept. to request the current MY wrap templates.

Example of MY11 Outback vehicle wrap template

Section E: Vehicle Graphics/ Design Elements Decal Examples A Subaru logo was not required as the word Subaru in the name of the event National Sales Events This custom vehicle wrap was designed to support the annual De- cember Share the Love Event and has been displayed at various auto shows. The event logo is featured prominently on the sides of the vehicle.

Customized wrap includes the local affiliate logo, contact information and web address. This can create unity if using for multiple related affiliations. Regional Support of Corporate Sponsorship The ASPCA is an affiliate sponsored by Subaru. In addition to the Love A Pet wrap, Subaru produced similar wrap designs for five ASPCA affiliate locations around the country. The ASPCA, local affiliate and the Subaru logos are featured prominently on the design.

Affiliate logo Artwork can reflect campaign creative or can be customized to represent affiliation. Affiliate Sponsorship The co-branded design features both the affiliate and Subaru logos at the same size.

Event logo, date, location & website Hi-res artwork reflecting event branding Subaru brand logo Affiliate Sponsorship Event Special events often require customized promotional wraps. It is important to brand the event and event details as well as co-brand both the affiliate logo and Subaru logos.

Section E: Vehicle Graphics / Wrap Elements Decal Examples

Community Sponsorship The Subaru Corporate Communications Department often supplies wrapped vehicles for community sponsorship purposes as shown below.

Example of MY11 Outback vehicle wrap templates- Ronald McDonald House (partial wrap) and NJ Academy of Aquatic Sciences (full wrap)

Special Events Special events such as the Subaru National Business Conference or annual Antiques Roadshow Tour require customized wraps.

Tractor trailer wrap for the annual Antiques Roadshow Tour. Outback partial wrap for the 2011 Subaru National Business Conference

Section E: Vehicle Graphics / Wrap Examples Magnet Examples

Vehicle magnets are quick and cost effective alternative to costly vehicle wraps. The CS Dept. can quickly customize a branded or co-branded magnet upon request.

Subaru Branded Magnet Magnet templates featuring a plain Subaru 3D logo have been developed and sized for each model line.

Sponsorship Co-Branded Magnets Magnet templates feature the affiliate logo and a Subaru logo in a lock-up format. Verbiage such as “Proud Sponsor” or “Proud Partner” is positioned below the brand logo. Verbiage may vary per contract.

Affiliate or Event Magnets Magnet designs should include the affiliate or event logo, important event details (date and location or drive to a web address) and a Subaru logo. Verbiage such as “Proud Sponsor” or “Proud Partner” is positioned below the brand logo. Verbiage may vary per contract.

Outback partial wrap for the 2011 Subaru National Business Conference

Section E: Vehicle Graphics / Magnet Examples Section F: Subaru Style Guide (Glossary)

Sixth Edition - 2013 MY 2013 MY Subaru Style Guide (Glossary)

Development Tool for Departmental Product and Consumer-facing Materials

Purpose: The information in this Style Guide is designed to be used to provide a consistent message throughout all departments publishing internal and external product and consumer-facing materials. This document contains approved product-specific terminology and wording as well as general automotive terms by showing the correct titling, capitalization and hyphenation.

11/1/12 Update:

• Updated audio descriptions: harman/kardon® Speaker System • Added: AHA® (Smart Phone Integration) • Changed: EyeSight from trademark to a registered trademark • Added: StarlinkTM Infotainment

Section F: The Subaru Style Guide/Purpose A-Z

Numerals Section F: Subaru Glossary 2013 MY Vehicle Model Names

Model Type

Product Materials Disclosure

Section F: Glossary / Table of Contents A All-Weather Package (AWP) XM® satellite radio (initial caps optional when used in body copy) Active All-Wheel Drive or Active AWD 3.5mm auxiliary input jack (initial caps optional when used in body copy) all-weather traction All-Wheel Drive (AWD) active driving Audio: Display Type (initial caps optional when used in body copy) active front-seat head restraints AM/FM Stereo HD RadioTM with Single-Disc CD all-wheel drive system active power split Player: aluminum alloy active safety harman/kardon® # of watt amplifier (not hyphenated unless it’s a modifier) Active Valve Control System (AVCS) harman/kardon® speaker system aluminum-alloy hood (optional:variable valve timing) CD player, MP3/WMA playback capability (initial caps optional when used in body copy) aluminum-alloy intake manifold Number of speakers (includes subwoofer) Active Valve Lift System (AVLS) aluminum-alloy style wheel cover Display screen: 4.3” LCD (optional:variable valve lift) aluminum front door sill-plate cover (initial caps optional when used in body copy) Radio Broadcast Data System (RBDS) adaptive shift control system Bluetooth® audio streaming connectivity Audio: Note: The audio system descriptions Advanced Full-Time All-Wheel Drive ® (initial caps optional when used in body copy) below contain all available content between Bluetooth hand-free phone connectivity models. For model specific items please refer iPod® control capability Aero Package to the product specification files. (initial caps optional when used in body copy) XM® satellite radio ® AHA (Smart Phone Integration) Audio: Standard Type iTunes® tagging capability (needs disclaimer footnote: Aha is a registered trademark of HARMAN International Industries, Inc.) AM/FM Stereo with Single-Disc CD Player: USB port (registry marks and trademarks are always smaller CD player, MP3/WMA playback capability 3.5mm auxiliary input jack and superscript) Number of speakers rear-vision camera (model & package specific) airbag Radio Broadcast Data System (RBDS) (SRS disclaimer foot note must be used) Bluetooth® audio streaming connectivity Audio: Navigation Type airbags (SRS disclaimer foot note must be used) TM Bluetooth® hand-free phone connectivity AM/FM Stereo HD Radio with Single-Disc CD air conditioning system Player and Navigation System: (air conditioning is never hyphenated) iPod® control capability Map: SD card air filtration system USB port harman/kardon® # of watt amplifier air/fuel (as in air/fuel ratio) 3.5mm auxiliary input jack harman/kardon® speaker system air-intake system (hyphenate “air-intake”) CD player, MP3/WMA playback capability Alcantara® (needs disclaimer footnote: Alcantara® Audio: Tribeca Standard Type is a registered trademark of Alcantara S.p.A., and Radio Broadcast Data System (RBDS) AM/FM Stereo with 6-Disc CD Player: Alcantara® is produced by the Toray Group) Number of speakers (includes subwoofer) harman/kardon® # of watt amplifier all-road, all-weather driving capability Touch screen GPS navigation system harman/kardon® speaker system all-season radials Navigation screen: #.#” LCD CD player, MP3 playback capability all-season radials with raised black letters Voice activated controls and navigation all-speed Number of speakers (includes subwoofer)

Section F: Glossary Bluetooth® audio streaming connectivity Touch screen GPS navigation system auto-off Bluetooth® hand-free phone connectivity Navigation screen: 7.0” LCD auto-on / off headlights iPod® control capability XM® satellite radio auto-up / auto-down driver‘s window with anti- XM® satellite radio (subscription required) 3.5mm auxiliary input jack pinch protection XM NavTraffic® (subscription required) rear-vision camera auto-up / auto-down driver‘s and passenger window with anti-pinch protection iTunes® tagging capability analog gauges auxiliary audio/video inputs USB port answer-back confirmation auxiliary inputs for portable multimedia devices 3.5mm auxiliary input jack answer-back electronic chirp rear-vision camera (model & package specific) Anthracite Black cloth upholstery Smart phone integration: Aha® infotainment anti-dive (front suspension) B anti-lift (rear suspension) BBS® Audio: TomTom® Navigation Type anti-knock (needs disclaimer footnote: BBS® is a registered AM/FM Stereo with Single-Disc CD/DVD Player anti-knock capabilities trademark of BBS Kraftahrzeugtechnik AG.) and Navigation System: belt-driven camshafts with automatic tensioner CD player, MP3/WMA playback capability Anti-Knock Index (AKI) (initial caps optional when used in body copy) bhp Number of speakers Anti-lock Braking System (ABS) (designation for “brake” horsepower in specs Touch screen GPS navigation system (initial caps optional when used in body copy) section) Navigation screen: 4.3” LCD anti-lock braking system bi-level vents 3.5mm auxiliary input jack anti-pinch protection Bilstein® sport-tuned suspension (needs disclaimer footnote: Bilstein® is a registered Removable portable navigation device (PNP) anti-slip trademark of August-Bilstein GmbH & Co.) Bluetooth® hand-free phone connectivity anti-theft security Bluetooth® iPod® control capability armrest (needs disclaimer footnote: Bluetooth® is a USB port Audyssey MultEQ® registered trademark of Bluetooth SIG, Inc.) ® rear-vision camera (needs disclaimer footnote: Audyssey MultEQ is a Bluetooth® hands-free phone connectivity registered trademark of Audyssey Laboratories, Inc.) Traffic information Bluetooth® audio streaming connectivity (subscription and capatible cell phone required) auto-dimming mirror with compass Bluetooth® hands-free phone connectivity ® auto-dimming rear view mirror with Homelink body color (not “body color painted”) Audio: Tribeca Navigation Type auto-down (hyphenated if used as a modifier) AM/FM Stereo with 6-Disc CD/DVD Player and automatic climate control system body-side cladding Navigation System: Automatic Locking Retractor (ALR) body-side molding ® (initial caps optional when used in body copy) harman/kardon # of watt amplifier Boxer engine harman/kardon® speaker system Automatic Locking Retractor/Emergency Locking (initial cap optional when used in body copy) Retractor (ALR/ELR) Boxer 4 (use numeral in place of four cylinder) CD player, MP3/WMA playback capability (initial caps optional when used in body copy) (initial cap optional when used in body copy) Number of speakers (includes subwoofer) Section F: Glossary Boxer 6 (use numeral in place of six cylinder) crossover SUV driveline (initial cap optional when used in body copy) Crossover Utility Vehicle (CUV) Driver Controlled Center Differential (DCCD) Brake Assist (initial caps optional when used in body copy) (initial caps optional when used in body copy) (initial caps optional when used in body copy) cup holder driver and passenger dual-stage-deployment front Brake Override System cut-pile carpeting airbags (SRS disclaimer foot note must be used) (initial caps optional when used in body copy) CVT driver and passenger front airbags Brembo® (When used in a document, Lineartronic® CVT (SRS disclaimer foot note must be used) (needs disclaimer footnote: Brembo® is a (Continuously Variable Transmission) is a required driver’s side knee airbag registered trademark of Freni Brembo S.p.A.) prerequisite before using this term) (SRS disclaimer foot note must be used) CVT with 6-speed manual shift mode driver’s auto-down ® (When used in a document, Lineartronic CVT driver’s seat height and lumbar adjustments C (Continuously Variable Transmission) is a required prerequisite before using this term) driver’s side (not driver’s-side or driver side) carbon-fiber patterned trim cylinder head direct mount multi-spray fuel driver’s-side 2-position seat memory cargo-area injectors drivetrain cargo-area cover drum brakes (can use “drums” in specs only) cargo-area light dry-road benefits cargo-area underfloor storage D dry-road handling benefits cargo bed dash panel tweeter speakers Dual Active Valve Control System (DAVCS) (optional:variable valve timing) cargo tie-downs Daytime Running Lights (DRL) (initial caps optional when used in body copy) cargo tie-down hooks (initial caps optional when used in body copy) dual cup holders cargo tray defogger dual-diagonal hydraulic circuits Cargo Volume Rear Seat Down SAE V2 (specs) de-icer (initial caps optional when used in body copy) de-powered dual, electrically operated moonroofs Cargo Volume Rear Seat Up EPA (specs) diecast dual front airbags (initial caps optional when used in body copy) (SRS disclaimer foot note must be used) diecast aluminum-alloy car-like (hyphenate aluminum-alloy only as a modifier) dual heated, folding power mirrors center-mounted tachometer Digital Signal Processing (DSP) dual-illuminated (as modifier) child-safety rear door locks (initial caps optional when used in body copy) dual-link strut layout cloth (not “fabric”) seating surfaces direct-ignition system dual-mode (as modifier) Continuous All-Wheel Drive direct & port fuel injection Dual Overhead Camshafts (DOHC) (initial caps optional when used in body copy) dome light with off delay (initial caps optional when used in body copy) continuously variable transfer clutch double-cone (as modifier) dual-piston fixed position caliper cooler/warmer (Igloo) double-sided galvanized dual-piston floating caliper cross bars double wishbone suspension dual-plane (as modifier) crossmember double wishbone rear suspension dual-stage

Section F: Glossary dual storage pockets electronically managed continuously variable fixed-intermittent rear window wiper with washer Dual Voice Coil (DVC) multiplate transfer clutch fixed position (initial caps optional when used in body copy) Emergency Locking Retractor (ELR) five-speed manual transmission dual-zone automatic climate control system (initial caps optional when used in body copy) flat-woven upholstery energy-absorbing flexible flywheel energy-absorbing collapsible steering column floor frame rails energy-absorbing front and rear crumple zones E floor mats engine block heater ECO gauge (fuel economy) flywheel ® Engine Control Module (ECM) Ecsaine fog lights (not fog lamps) (needs disclaimer footnote: Ecsaine® is a registered (initial caps optional when used in body copy) fold-away trademark of Toray Industries, Inc.) engine immobilizer (registry marks and trademarks are always smaller fold-down engine oil level indicator warning light and superscript) fold-flat front seats engine oil level warning system Ecsaine® upholstery folding power mirrors engine speed sensing eight-way power driver’s seat footrest evasive-action handling performance electrically triggered pre-tensioners and force footwell illumination lighting limiters EyeSight®: (registry marks and trademarks are always smaller and superscript) force limiters electroluminescent EyeSight® system four-channel/four-sensor anti-lock brakes Electronic Brake-force Distribution (EBD) (initial caps optional when used in body copy) (EyeSight: capital E and S, one word) four-channel/four-sensor Anti-lock Braking System (ABS) electronic direct-control automatic transmission Adaptive Cruise Control (initial caps optional when used in body copy) (initial caps optional when used in body copy) Electronic Parking Brake (EPB) four-cylinder (initial caps optional when used in body copy) Pre-collision Braking System (initial caps optional when used in body copy) four-piston caliper Electric Power Assisted Steering (EPAS) Pre-collision Brake Assist four-piston fixed position caliper Electric Power Assisted Steering (EPAS): Quick (initial caps optional when used in body copy) four-speed electronic direct-control automatic Ratio Pre-collision Throttle Management transmission Electric Power Assisted Rack and Pinion Steering (initial caps optional when used in body copy) (EPAS) Lane Departure and Sway Warning 4-way power front passenger seat Electric Power Assisted Rack and Pinion Steering (initial caps optional when used in body copy) four-wheel disc brakes (EPAS): Quick Ratio Lead Vehicle Start Alert Four-Wheel Drive (4WD) electronic stability control (initial caps optional when used in body copy) (initial caps optional when used in body copy) Electronic Throttle Control (ETC) four-wheel drive system (initial caps optional when used in body copy) four-wheel fully independent suspension electronic traction control F front and rear crumple zones electronically controlled hydraulic transfer clutch final-drive ratio front (not first) and 2nd-row seating electronically controlled throttle fixed-intermittent mode front (not first), 2nd and 3rd-row seating

Section F: Glossary front (not first) and second-row seating Genuine Subaru Accessories® heated power front seats with lumbar adjustment front (not first), second and third-row seating Global Positioning System (GPS) and driver’s-side 2-position memory front disc brakes/rear drum brakes (Use with: Touch-Screen GPS Navigation System) Heating, Ventilation and Air Conditioning (initial caps optional when used in body copy) (HVAC) system front door tweeter speakers glovebox (initial caps optional when used in body copy) front-end cover, full and hood grade-logic control heavy-duty raised suspension front floor mat retention hook gray (not grey) height-adjustable head restraints front lower L-arms grille height-adjustable outboard seatbelt belt anchors front lower L-arms and stabilizer bar grocery bag hooks height-adjustable seatbelt belt anchors front passenger seat occupant detection system height-adjustable three-point front seatbelts with front-seat side pelvis / torso airbags pre-tensioners and force limiters (SRS disclaimer foot note must be used) height-adjustable (as modifier before a noun) front-seat side pelvis / torso and side curtain H high-boost turbocharger airbags (SRS disclaimer foot note must be used) halogen headlights high-end power front-seat three-point seatbelts Hands-Free High Intensity Discharge (HID) headlights (initial caps optional when used in body copy) front seatback net pockets (initial caps optional when used in body copy) Hands-Free System front subframe high-performance (modifier) (initial caps optional when used in body copy) front-to-rear balance high-power (modifier) Hands-Free Phone System front wheel (initial caps optional when used in body copy) high-rpm horsepower (no hyphen unless it is used as a modifier) harman/kardon® high-strength (modifier) front wheel arch ® (needs disclaimer footnote: harman/kardon is high torque Front-Wheel Drive (FWD) a registered trademark of Harman International high-strength tensile steel (initial caps optional when used in body copy) Industries, Inc.) (registry marks and trademarks are always smaller Hill Holder® clutch front-wheel drive system and superscript) (registry marks and trademarks are always smaller frontal-offset collisions HD RadioTM and superscript) full-size spare (needs disclaimer footnote: HD RadioTM is a Hill Holder® system Full-Time All-Wheel Drive trademark of iBiquity Digital Corporation) (registry marks and trademarks are always smaller (initial caps optional when used in body copy) (registry marks and trademarks are always smaller and superscript) and superscript) Full-Time AWD high-performance summer-rated tires headlights (not headlamps) (initial caps optional when used in body copy) hitch-mounted bicycle attachment headlights: manual on without key (requires accessory trailer hitch) headlight on warning buzzer HomeLink® head restraints (needs disclaimer footnote: HomeLink® is a G registered trademark of Johnson Controls) gated-style shifter head room (registry marks and trademarks are always smaller (two words, like leg room, shoulder room, etc.) gauge pack and superscript) heated front seats gear position indicator horizontally opposed (boxer) engine Section F: Glossary hydraulic clutch iTunes tagging capability prerequisite before using this term) hydraulic clutch with Hill Holder® system iridium-tipped spark plugs Lineartronic® CVT with 6-speed manual shift mode (manual transmission) (When used in a document, Lineartronic® CVT (registry marks and trademarks are always smaller (Continuously Variable Transmission) is a required and superscript) prerequisite before using this term) K liquid-filled rear bushings keyless entry system load-floor length I Keyless Access & Start lock-out system (initial caps optional when used in body copy) i-Active Valve Lift System (variable valve lift) lockup illuminated ignition switch ring long-travel (as modifier) illuminated visor vanity mirrors long-travel, low-friction suspension L impact-absorbing (modifier) low-and mid-range speeds large-type, folding power mirrors inch (16-inch) low-beam (do not abbreviate in text and do not use inch mark) laser-welding (use hyphen only when used as a modifier) inch (17-inch) LATCH system: Lower Anchor and Tether for Low Emission Vehicle (LEV) (do not abbreviate in text and do not use inch mark) CHildren (initial caps optional when used in body copy) inch (18-inch) lb-ft of torque low-end torque (do not abbreviate in text and do not use inch mark) (never use periods with abbreviation) (spelled out lower center of gravity as “pound-feet” in text, not “foot-pounds”) incline start assist low-friction leather-trimmed in-glass antenna low-fuel light leather-trimmed upholstery integrated key fob low-maintenance distributorless electronic ignition leather-wrapped integrated-type ignition key low-oil level warning light leather-wrapped shifter handle internal rebound springs low-oil level warning system leather-wrapped steering wheel iPod® Light-Emitting Diode (LED) (needs disclaimer footnote: iPod® is a registered LED illuminated storage tray (initial caps optional when used in body copy) trademark of Apple Inc.) LED taillights (registry marks and trademarks are always smaller leg room (two words) and superscript) limited-slip iPod® connector kit M limited-slip helical front differential iPod® connector kit MacPherson-type coil-over strut limited-slip rear differential (can use: coil-over strut) iPod® control capability limp-home mode MacPherson-type strut (can use: strut) iTunes® (needs disclaimer footnote: iTunes® is a registered Lineartronic® CVT (Continuously Variable mahogany wood and leather-wrapped steering trademark of Apple Inc.) Transmission) (official name) wheel designed by MOMO® (registry marks and trademarks are always smaller Lineartronic® CVT (registry marks and trademarks are always smaller and superscript)iridium-tipped spark plugs (When used in a document, Lineartronic® CVT and superscript) (Continuously Variable Transmission) is a required mahogany wood and leather-wrapped MOMO®

Section F: Glossary steering wheel N power-assisted (modifier) (registry marks and trademarks are always smaller power driver’s seat and superscript) Noise, Vibration, and Harshness (NVH) power moonroof manual-controlled (modifier) power moonroof with auto open-and-close feature manual shift mode (“feature” optional) O map lights power tilt/sliding moonroof one-touch mechanical limited-slip rear differential powertrain one-touch folding rear seatback Metal-Matrix Composite (MMC) pretensioners (initial caps optional when used in body copy) one-touch folding rear seatback lever prewired Metal-Matrix Diaphragm™ (MMD®) outside-temperature display (initial caps optional when used in body copy) projector-beam fog lights overdrive (needs disclaimer footnote: MMD® is a registered projector-beam headlights trademark of Harman International Industries, Inc.) Partial Zero Emission Vehicle (PZEV) midrange (initial caps optional when used in body copy) MOMO® P (needs disclaimer footnote: MOMO® is a registered paddle shift trademark of Momo S.p.A. Corporation) (registry marks and trademarks are always smaller paddle shift control switches Q and superscript) panoramic moonroof quick-ratio MOMO steering wheel parking brake handle quick-ratio rack-and-pinion steering (do not use “MOMO brand” steering wheel) Passenger Occupant Detection System (PODS) quick-ratio variable power-assisted rack-and- mud and snow (M+S) (initial caps optional when used in body copy) pinion steering multi- Passenger Volume (specs) (usually with a hyphen after this prefix, but not always) (initial caps optional when used in body copy) multi-function center console passive safety R multi-function center console with sliding armrest pass-through rack-and-pinion with engine-speed-sensing multi-link rear suspension system perforated leather-trimmed variable power assist multi-mode heated driver and front-passenger perforated leather-wrapped Radio Broadcast Data System (RBDS) seats performance-design heated power front seats (initial caps optional when used in body copy) multi-phase valves pillow ball joint mount raised black letter tires multi-plate transfer clutch planetary gear-type center differential raised roof rails multi-port fuel injection plate-type beam raised ladder type roof rails multi-reflector halogen fog lights platform (basic chassis and suspension design) RCA auxiliary input jack multi-reflector halogen headlights platinum-tipped spark plugs rear bumper step pad multi-reflector halogen high-beam headlights power adjustable lumbar support rear door child safety locks multi-spray fuel injectors power assist rear floor frame rails

Section F: Glossary rear gate retractable rear tray with dual cup holders side-impact door beams rear gate lock cylinder retratable/removable cargo-area cover single bottle holder rear gate sill cover re-tuned Single Overhead Camshaft (SOHC) (initial caps optional when used in body copy) rear gate spoiler reverse assist sensors single-piston floating caliper rear parallel links Rev-Matching Downshift Blipping Control (initial caps optional when used in body copy) single-speed rear window wiper with washer rear parallel links and stabilizer bar ring-shaped reinforcement frame design SIRIUS® satellite radio rear seat (Can be preceded with “Subaru”) (needs disclaimer footnote: SIRIUS® is a registered rear seat center armrest ring-shaped reinforcement frame design with roof trademark of Siruis Satellite Radio, Inc.) rear seat DVD entertainment system cross rail support beams (registry marks and trademarks are always smaller and superscript) rear seat fold-down center armrest (Can be preceded with “Subaru”) ® ring-shaped reinforcement frame structure SIRIUS satellite radio capability rear seat headrests (needs disclaimer footnote: SIRIUS® is a registered rear seat walk-in system road surface trademark of Siruis Satellite Radio, Inc.) rear seatback cargo net rollover sensor (registry marks and trademarks are always smaller and superscript) rear subwoofer roof cross rail support beams six-cylinder rear wheel arch roof rails six-speed close-ratio manual transmission rear window defogger with timer roof rails with integrated retractable cross bars six-speed manual transmission rear window wiper de-icer six-way power driver’s seat rear window wiper/washer with wiper de-icer Smart Way® rear window wiper with washer: single-speed S (needs disclaimer footnote: Smart Way® is a rear window wiper with washer: fixed intermittent Safety Pedal System registered trademark of the U.S. Environmental (initial caps optional when used in body copy) Protection Agency) rear window wiper with washer: single-speed and (registry marks and trademarks are always smaller fixed intermittent seat cushions and superscript) Rear-Wheel Drive (RWD) seatback SMS text messaging capability (initial caps optional when used in body copy) seatbelt(s) (not “safety belts”) rearview mirror Speed-Sensitive Auto Volume Control (SVC) self-diagnostic(s) (initial caps optional when used in body copy) rear-vision camera semi-automatic sport-design instrumentation reclining rear seatback sequential multi-port fuel injection system (MFI) sport-design reclining front seats reclining rear seatback function short-throw shifter sport mode remote engine starter shoulder room sport-tuned suspension remote keyless entry system side curtain airbag Sport-Utility Vehicle (SUV) remote-release fuel door (SRS disclaimer foot note must be used) (initial caps optional when used in body copy) retractable cargo-area cover side impact square cross bar set retractable rear tray side-impact collision SRS Disclaimer Foot Note: The airbag Supplemental Restraint System (SRS)

Section F: Glossary affords the driver and the front passenger addi- (Subaru DC3) (3 always “cubed” in superscript) three-point front (or rear) seatbelts for x tional protection in moderate to severe frontal (initial caps optional when used in body copy (spell out numeral) seating positions and side-impact collisions and outboard 2nd row except: Subaru) three-spoke steering wheel passengers additional protection in moderate to Subaru Intelligent Drive (SI-DRIVE) severe side impact collisions. This system pro- tie-down hooks vides supplemental protection only, and seatbelts Subaru of America, Inc. (SOA, Inc.) tilt-adjustable steering column (not wheel) must be worn in order to avoid injuries to out-of- Subaru Roadside Assistance Program tilt-slide access position occupants upon bag deployment and to Subaru Symmetrical All-Wheel Drive provide the best combined protection in a serious tilt/telescoping steering column (not wheel) accident. Children should always be properly Subaru Symmetrical AWD Tire Pressure Monitoring System (TPMS) restrained in one of the rear seats. See Owner‘s Subaru Tecnica International (STI) (initial caps optional when used in body copy) Manual for recommended seating position. subfloor TomTom® (TomTom® is a registered trademark of SRS(•)® Circle Surround Automotive TomTom international) (audio enhancement system) SRS(•)® CS Auto subframe TORSEN® LSD (TORSEN® is a registered (audio enhancement system) (needs disclaimer subwoofer ® trademark of JTEKT TORSEN North America, Inc.) footnote: SRS(•) , Circle Surround Automotive (CS sun visors Auto) are registered trademarks of SRS Labs, Inc.) TORSEN® rear differential Super Sport ABS SRS(•)® WOW (audio enhancement system) touch-screen ® ® Super Ultra Low Emission Vehicle (SULEV) (needs disclaimer footnote: SRS(•) and WOW Touch-Screen GPS Navigation System are registered trademarks of SRS Labs, Inc.) (initial caps optional when used in body copy) Supplemental Restraint System Traction Control System (TCS) standard equipment list (initial caps optional when used in body copy) (SRS disclaimer foot note must be used) standard flywheel trailer-hitch mounting hardware SUV(s) StarlinkTM Infotainment (trademarks are always Transmission Control Module (TCM) smaller and superscript) (initial caps optional when used in body copy starter interlock system Tricot (initial cap) cloth seating surfaces steering wheel paddle-shift control switches T Tripple-cone (as modifier) steering wheel audio and cruise control buttons tachometer Trunk Volume (specs) step-roof design tailgate (initial caps optional when used in body copy) STI (Subaru Tecnica International) taillights Tumble Generator Valves (TGV) (initial caps optional when used in body copy) STI steering wheel tailored-blank welded B-pillars and side sills turbocharged and intercooled stone-guard coating tailpipe turbocharged, intercooled Boxer engine strut telescopic adjustable steering column (not wheel) turbocharger SUBARU BOXER® ten-way power driver’s seat turning circle, curb-to-curb (registry marks and trademarks are always smaller test drive (noun) and superscript) tweeter kit test-drive (verb) (test-driven, test-driving, etc.) Subaru advanced frontal airbag system twin-piston caliper textured (color) body-side cladding (SRS disclaimer foot note must be used) two-speed windshield wipers three-dial electronic control panel Subaru Core Technology (not Subaru DNA) two-tone three-point seatbelts Subaru Dynamic Chassis Control Concept Section F: Glossary U copy. Cannot use VSC independently. XM Satellite Radio, Inc.) (VSC® is a registered trademark of Toyota Motor (registry marks and trademarks are always smaller ULEV (Ultra Low Emission Vehicle) Corporation of Japan) Vehicle Stability Control and superscript) (initial caps optional when used in body copy) (VSC) only to be used with BRZ documents. ultra high-performance summer-rated tires viscous-coupling locking center differential underfloor cargo-area storage viscous limited-slip rear differential underfloor storage Z voice activated controls understeer zero-landfill VTD All-Wheel Drive uniform child restraint anchorage system unit body unit body construction W unitized wheelspin unitized construction wheelbase USB port whiplash protection front seats UV green-tinted glass wide-screen display windshield washer low-fluid warning light windshied washer low-fluid warning system V windshield wiper de-icer (not wipers) valvetrain wiper de-icer (not wipers) variable-intermittent mode woodgrain patterned interior trim variable-intermittent windshield wipers World Rally Championship (WRC) variable ratio rack-and-pinion steering with engine- speed-sensing power assist Variable Torque Distribution (VTD) (initial caps optional when used in body copy) X variable valve timing XM® satellite radio (needs disclaimer footnote: ® VDC electronic stability control “XM is a registered trademark of XM Satellite Radio, Inc.) Vehicle Dynamics Control (VDC) system (registry marks and trademarks are always smaller (initial caps optional when used in body copy) and superscript) Vehicle Dynamics Control (VDC) with all-wheel all- XM® satellite radio capability speed traction control (needs disclaimer footnote: XM® is a registered (initial caps optional when used in body copy) trademark of XM Satellite Radio, Inc.) vehicle-speed-sensing volume adjustment (registry marks and trademarks are always smaller Vehicle Stability Control (VSC) and superscript) (initial caps optional when used in body copy) XM NavTraffic® needs disclaimer footnote: Must spell out vehicle stability control in body XM NavTraffic® is a registered trademark of

Section F: Glossary / Numerals Numerals 3-point seatbelts 6-speed close-ratio manual transmission xxx-hp x.x-liter x-cylinder SUBARU BOXER® 3-point front (or rear) seatbelts for x (spell out 6-speed manual transmission engine numeral) seating positions 6-way power driver’s seat xxx-hp or turbocharged xxx-hp SUBARU BOXER® 3-spoke steering wheel 8-way power driver’s seat engine 3.5mm auxiliary input jack 10-way power driver’s seat xxx-hp x.x-liter intercooled, turbocharged 4-channel/4-sensor anti-lock brakes 12-volt x-cylinder SUBARU BOXER® engine 4-channel/4-sensor Anti-lock Braking System 12-volt cargo power outlet xx.x-inch discs (ABS) 12-volt power outlet xx-inch drums (initial caps optional when used in body copy) (“drums” in specs only. In text, use drum brakes.) 4-cylinder 16-inch aluminum-alloy x-spoke design xx.x-inch ventilated discs 4-Door 24-hour Subaru Roadside Assistance Program xx-inch aluminum-alloy 4-piston caliper (no hyphen between piston and 40/20/40-split fold-down rear seatback (hyphenate “aluminum alloy” only if modifier) caliper) 50/50- split fold-down rear seatback xx-inch aluminum-alloy five-spoke design 4-piston, fixed-position caliper 60/40- split fold-down rear seatback xx-inch aluminum-alloy multi-spoke design 4-speed electronic direct-control automatic xx-inch aluminum alloy with gold-color accents transmission xx-inch steel with full-wheel covers 4-way power front passenger seat xx-inch styled steel with center cap 4-wheel disc brakes x lb-ft (not with periods) 4-Wheel Drive (4WD) (initial caps optional when used in body copy) x liters or x-liter (modifier) 4-wheel drive system xx/xx mpg (city/highway) 4-wheel fully independent suspension xxx/xxRxx (tire size) 5-Door xxx-row seats with xx/xx-split flat-folding seatback 5MT (five-speed manual transmission) (specs) x-speaker audio system 5-passenger, 7-passenger (for Subaru Tribeca, use x-speed manual transmission numerals unless it begins a sentence) x-speed manual shift mode automatic transmission 5-spd (manual transmission only) x-spoke steering wheel 5-speed electronic direct-control automatic x watts of x-watt (modifier) transmission x-way power driver’s or passengers seat 5-speed manual transmission x-way power passengers seat 6-cylinder 2.5-mph or 5-mph impact-absorbing bumpers 6MT (six-speed manual transmission) (specs) 2-position seat memory 6-spd 2-speed windshield wipers 6-speed electronic direct-control automatic transmission 3-dial electronic control panel

Section F: Glossary / Numerals 2013MY VEHICLE MODEL NAMES Impreza 2.0i Legacy 2.5i Tribeca 3.6R Premium Impreza 2.0i Premium Legacy 2.5i Premium Tribeca 3.6R Limited Impreza 2.0i Limited Legacy 2.5i Limited Tribeca 3.6R Touring Impreza 2.0i Sport Premium Legacy 3.6R Impreza 2.0i Sport Limited Legacy 3.6R Premium Legacy 3.6R Limited Impreza WRX BRZ Premium Impreza WRX Premium BRZ Limited Impreza WRX Limited Outback 2.5i Impreza WRX STI Outback 2.5i Premium Impreza WRX STI Limited XV Crosstrek 2.0i Premium Outback 2.5i Limited XV Crosstrek 2.0i Limited Forester 2.5X Outback 3.6R Forester 2.5X Premium Outback 3.6R Premium Forester 2.5X Limited Outback 3.6R Limited Forester 2.5X Touring Forester 2.5XT Premium Forester 2.5XT Touring

Model Type Sedan: Initial cap after model Wagon: Initial cap after model

Section F: Glossary / MY13 Vehicle Model Names Product Material Disclosure Subaru Trademark © 2013 Subaru of America, Inc. Printed in USA. All rights reserved. Contents Starlink is a trademark. may not be reproduced in whole or in part without prior written permission of publisher. Specifications in this Guide are based on the latest product information available at the time of publication. Some images shown are for Subaru Registered Trademarks illustration purposes only. Some equipment shown in photography within this Added Security, BRZ, EyeSight, Impreza, Forester, Legacy, Lineartronic, Guide is optional at extra cost. Specific options may be available only in com- Outback, Subaru, SUBARU BOXER, Tribeca, WRX, STI, and XV Crosstrek are bination with other options. Specific combinations of equipment or features registered trademarks. may vary from time to time, and by geographic area. Subaru of America, Inc. Note: Once a registry mark or trademark has been used once in copy within reserves the right to change or discontinue at any time, without notice: Prices, each section, it does not have to be repeated for subsequent uses of the colors, materials, equipment, accessories, specifications, models and pack- registered or trademarked word in that section. ages, without incurring any obligation to make the same or similar changes on vehicles previously sold. Colors shown may vary due to reproduction Registry marks and trademarks are always smaller and superscript. and printing processes. Subaru of America, Inc. is not responsible for typo- graphical errors. AHA® is a registered trademark of HARMAN International Industries, Inc.) Alcantara® is a registered trademark of Alcantara S.p.A., and Vendor Registered Trademarks Alcantara is produced by the Toray Group. Audyssey MultEQ® is a registered AHA, Alcantara, Audyssey MultEQ, BBS, Bilstein, Bluetooth, Brembo, trademark of Audyssey Laboratories, Inc. BBS® is a registered trademark of Ecsaine, harman/kardon, HomeLink, MOMO, SIRIUS, Smart Way, SRS(•) BBS Kraftahrzeugtechnik AG. Bilstein® is a registered trademark of August- WOW, TomTom, TORSEN LSD, XM ® Bilstein GmbH & Co. Bluetooth is a registered trademark of Bluetooth SIG, Note: Once a registry mark or trademark has been used once in copy within ® Inc. Brembo is a registered trademark of Freni Brembo S.p.A. CS Auto, each section, it does not have to be repeated for subsequent uses of the Circle Surround Automotive and WOW are trademarks of SRS Labs, Inc. registered or trademarked word in that section. Ecsaine® is a registered trademark of Toray Industries, Inc. harman/kardon® is a registered trademark of Harman International Industries, Inc. HD RadioTM is a trademark of iBiquity Digital Corporation. HomeLink® is a registered Legal Term Requirements trademark of Johnson Controls. iPod® is a registered trademark of Apple helps keep you Inc. iTunes® is a registered trademark of Apple Inc. Metal-Matrix Diaphragm (MMD®) is a registered trademark of Harman International Industries, Inc. helps protect you ® ® MOMO is a registered trademark of Momo S.p.A. Corporation. SIRIUS helps you satellite radio is a registered trademark of SIRIUS Satellite Radio, Inc. Smart Way® is a registered trademark of the U.S. Environmental Protection Agency. helps you avoid SRS(•)® Circle Surround Automotive and WOW are registered trademarks helps you stay of SRS Labs, Inc. TomTom® is a registered trademark of TomTom international. TORSEN LSD® is a registered trademark of JTEKT TORSEN North America, Inc. XM® is a registered trademark of XM Satellite Radio, Inc. / Miscellaneous XM NavTraffic® is a registered trademark of XM Satellite Radio, Inc. Added No possessives on any Subaru name: Security, BRZ, EyeSight, Impreza, Forester, Lineartronic, Legacy, Outback, Never use: “Subaru’s,” “Outback’s,” “Legacy’s” etc. Subaru, SUBARU BOXER, Tribeca, WRX, STI, and XV Crosstrek are registered trademarks. Starlink is a trademark. Do not hyphenate compound modifiers when the first word ends in “ly”. For internal use only (Example: electronically controlled) All rights reserved. Contents may not be reprinted nor electronically repro- Delete periods after all bullets duced in whole or in part without prior written approval of the National Sales and Product Training Department, Subaru of America, Inc. Never use “Superior” in any product materials. “outstanding” and “exceptional” are acceptable. Never use “Subaru cars.” Use “Subaru vehicles” or “Subaru models.” Section F: Glossary / Product Material Disclosure