Rutronik MCHP Solution
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Presented by: Lucio Di Jasio MCU8 Business Development Manager This presentation will give you an overview of Microchip as a company Our Analog portfolio Our MCUs in general MCU8 in particular 2 Corporate Overview Leading provider of: • High-performance, field-programmable RISC Microcontrollers and Digital Signal Controllers • Mixed-Signal, Analog, Interface and Security products • Wireless and RF products • Non-volatile EEPROM and Flash Memory products • Flash IP solutions • Clock and Timing solutions ~ $3.3 Billion revenue run rate ~14,000 employees Headquartered near Phoenix in Chandler, AZ 3 Worldwide Technical Support Centers Bucharest St. Petersburg Copenhagen Kaohsiung Dublin Manila Haan Nanjing Karlsruhe Osaka London Qingdao Madrid Seoul Milan Daegu Munich Dongguan Atlanta Tel Aviv Austin Padova Shanghai Boston Paris Shenyang Chicago Vienna Shenzhen Cleveland Warsaw Singapore Bangalore Dallas Wels Taipei Bangkok Detroit Tokyo Beijing Kokomo Wuhan Chengdu Los Angeles Xiamen Chongqing New York Xian Guangzhou Phoenix Zhuhai Hangzhou San Jose Sao Paulo Hong Kong Toronto Johannesburg Sydney Hsinchu Melbourne Kuala Lumpur New Delhi Penang Pune The only non-commissioned sales team in the semiconductor industry 4 Annual Net Sales Growth 2500 2400 2300 • 102 consecutive quarters of profitability! 2200 2100 2000 1900 1800 1700 1600 1500 1400 1300 $ Million 1200 1100 1000 900 800 700 600 500 400 300 200 100 0 FY93 FY94 FY95 FY96 FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 5 Broadening Microchip Solutions Through Acquisitions Novocell EqcoLogic Supertex, Inc. ISSC Micrel Atmel Jun ‘13 Nov ‘13 April ‘14 July ‘14 August ‘15 April ‘16 Non- Equalizer High-Voltage Low-Power Power, LAN, Microcontrollers, Volatile- and Coaxial Analog and Bluetooth ® MEMS, Wireless, Touch, Memory IP Transceiver Mixed Signal and Timing and Automotive, Products Advanced Clock Security and Wireless Solutions Memory Solutions 6 The Microchip Advantage Expanding portfolio of leadership products Industry-leading development tools “Best in Class” lead times and consistent delivery performance Quality leadership . the relentless quest for perfection! Competitive pricing Outstanding support through all phases of a project Consistent profitability and rock-solid financial strength Leadership and Flexibility That Enable Your Success! 7 Fiscal 2015 Net Sales* Fiscal 2015 Microchip Net Sales $1.400.000 About half of Microchip’s business $1.200.000 goes through Distribution $1.000.000 $800.000 % of Net Sales $600.000 Net Sales NetSales ($K) $400.000 $200.000 $- Direct Distribution Microcon Analog Memory IP Other 49% 51% trollers 2015 ($K) $1.393.607 $501.048 $132.258 $89.593 $30.530 % of Sales 64,9% 23,3% 6,2% 4,2% 1,4% Microchip is a leading supplier for 8/16/32-bit Microcontrollers, Analog Even more so after the acquisition of Micrel and Atmel * Data from Microchip Technology 2015 Proxy Statement and Annual Report 8 Analog Providing Complete Solutions Power Amplifiers Motors RF Transmit/Receive Drivers • Wi-Fi ® High Voltage IR • Bluetooth ® I/Os Communications • LoRa ® Digital • ZigBee ® /MiWi™ Potentiometer Precision Voltage Reference Power Processor Drivers Sensors Amplifiers Filters A/D PIC ® dsPIC ® MPU D/A MCU Non-volatile DC-DC Converters Serial SRAM Memory Power DEPA LCD Supervisors FPGA ASIC Drivers LED Drivers Transceivers Bus Digital Encryption Clocks • RS232/485 Communication Peripherals (KEE LOQ ® ICs) Smoke Detector Ethernet and Timers • CAN/LIN • CAN • PWM Speech & Piezoelectric Controllers & • USB • USB • RTCC Co-Processing Horn Drivers Transceivers 10 Analog & Interface Products POWER LINEAR MIXED SIGNAL MANAGEMENT Amplifiers DC/DC Converters Motor Drivers A/D Converters System Supervisors Current/DC Power Comparators PWM Controllers Voltage Detectors Measurement ICs Power Battery Chargers Power Switches INTERFACE Monitoring & Metering Hot Swap DACs & Digital Power Modules CAN, CAN FD, LIN Power Controllers Potentiometers Power DDR & Voltage HV Interface MOSFET Drivers SCSI Terminators References Power MOSFETs Display/LED Drivers USB and Timing I/O Expanders THERMAL SAFETY AND Ethernet MANAGEMENT SECURITY Timers Temperature Wireless Smoke Detector ICs Sensors ULTRASOUND Real Time Fan Control & Piezoelectric Clock/Calendar Management Horn Drivers Ultrasound Products www.microchip.com/treelink 11 MCU One PIC MCU Platform Advantage Broad portfolio of over 1100 PIC Microcontrollers Easy migration with code compatibility & common tools Industry’s lowest active and sleep power consumption Integrated peripherals for USB, CAN, Ethernet Interface to the world with LCD drivers and capacitive touch MPLAB X IDE is free, and supports ALL of Microchip’s MCUs Huge ecosystem of software, tools, and reference designs 13 Single Embedded Platform for 8-bit, 16-bit & 32-bit Open Source IDE based on NetBeans – FREE! PIC® MCU Core Interface Peripherals Peripherals Memory Development XC32, Software 3rd Party XC32++ Libraries Support Compilers 14 Complete Range of Microcontrollers 8-bit PIC MCU 16-bit PIC MCU 32-bit PIC MCU 0.5 – 16 MIPS 16-70 MIPS, DSP options Up to 200 MHz, 330 DMIPS 384B – 128KB Flash 4KB – 512KB Flash 16KB – 2048KB Flash 16B – 4KB RAM 512B – 96KB RAM 4KB – 512KB RAM 6 – 100 Pins 14 – 144 Pins 28 – 144 Pins Cost-effective solutions Industry’s highest performance Industry leading performance 16-bit Small package sizes Lowest power 16-bit MCU: Seamless migration to 32-bit Lowest power 8-bit MCU: sleep & active modes sleep & active modes performance Integration minimizes external Peripherals for graphics, USB MPLAB Harmony Ecosystem components OTG, motor control, SMPS Huge 3 rd party ecosystem PIC10, PIC12, PIC16, PIC18 PIC24, dsPIC PIC32 Unified MPLAB Toolsuite Free IDE – Free C compilers – Free Software Libraries Comprehensive Microchip support for silicon, tools and software 15 PIC Microcontroller Families 16 Common Peripherals PIC10 PIC12 PIC16 PIC18 PIC24F PIC24H/E dsPIC30 dsPIC33 PIC32 Capture/Compare/PWM, Timers, Comparators, ADC I2C, SPI, UART CAN CAN USB Ethernet Ethernet Motor Control Segmented LCD Graphics Touch Sensing 17 MCU hidden slides optional PIC MCUs for Communications USB – PIC18, PIC24, PIC32, dsPIC Wireless – Transceivers and Modules ® Device, host, and OTG WiFi 802.11 modules ® Multiple classes and drivers ZigBee , RF4CE, MiWi 802.15.4 modules MCP2200 stand alone Stacks for PIC MCUs Ethernet – PIC18, PIC32 CAN – PIC18, PIC24, PIC32, dsPIC 10/100 BaseT MAC / PHY CAN 1.2, 2.0A, 2.0B support TCP/IP stack, multiple protocols High temp options ENCxxxJ60 stand alone MAC / PHY MCP25xx stand alone CAN controllers 19 PIC MCUs for Human Interface Segmented LCD – PIC16, PIC18, PIC24 Graphics – PIC24, PIC32, dsPIC Up to 480 segments Integrated graphics controllers Low power display modes Direct drive for QVGA and W-QVGA Contrast control Free graphics library and designer tool mTouch – all PIC MCU families Audio – PIC18, PIC24, PIC32, dsPIC Capacitive for low cost buttons and sliders Free speech coding libraries Metal over cap capability Free MP3 & echo cancellation libraries Projected capacitive capability Made for iPod and Android accessories 20 eXtreme Low Power PIC MCUs nanoWatt XLP – PIC12, PIC16, PIC18, PIC24F Over 145 PIC MCUs with integrated USB, touch, display… Free Battery Life Estimator tool Lowest Sleep Power Consumption Lowest Active Power Consumption Deep Sleep current <20nA PIC16 down to 30uA / MHz RTCC or WDT current <500nA PIC24 down to 150uA / MHz 21 Building Blocks for Specific Markets Energy Meters and Monitoring Motor Control Gas / Heat / Water Meters Power Supply Lighting Automotive Security Appliances Smartphone Accessories Medical 22 MCU8 Summer 2016 A Balanced Approach Today’s Agenda The new PIC+AVR portfolio A Balanced Approach Core Independent Peripherals A Balanced Product Portfolio Rapid Development Tools Summary 24 PIC + AVR The Designer’s 1st Choice for 8−bit MCUs V Legacy Is Very Important V Customer’s History is Valued V Consistency of Purpose in 8-bit MCUs V No EOL 25 Worldwide 8-bit MCU Rankings 1991 1996 1998 2001 2005 2006-9 2010 2014 Market No. Rank Rank Rank Rank Rank Rank Rank Rank Share % 1 Motorola Motorola Motorola Motorola Motorola Microchip Renesas Microchip 15% 2 Intel NEC NEC Hitachi Renesas NEC Microchip Renesas 3 Philips Philips ST-Micro NEC Microchip ST-Micro Atmel NXP 4 Mitsubishi Hitachi Philips Microchip NEC Freescale ST-Micro Atmel 70% 5 NEC Mitsubishi Hitachi ST-Micro ST-Micro Atmel Samsung ST-Micro 6 Hitachi Toshiba Mitsubishi Philips Atmel Renesas Freescale Freescale 8% 7 Toshiba Matsushita Microchip Toshiba Toshiba NXP NXP Cypress 3% 8 Siemens SGS-Thomson Toshiba Atmel Philips Cypress Cypress Datang 9 TI Intel Siemens Matsushita Fujitsu Sony Panasonic Si Labs 10 Matsushita Microchip TI Sanyo Infineon Fujitsu Fujitsu Samsung 11 National Siemens Fujitsu Samsung Sanyo Panasonic Datang CEC Huada 12 SGS-Thomson Fujitsu Sanyo Mitsubishi Samsung Toshiba NEC (1Q) Holtek 1% 13 Ricoh TI Matsushita Infineon Matsushita Samsung Sony Spansion 14 MHS Sony Atmel Sony Sony Datang Toshiba Tongfang 15 IIT Zilog Zilog TI Sunplus Si Labs Si Labs SHIC 16 Sharp Sharp Sharp Fujitsu Micronas Holtek JSC Panasonic 17 Fujitsu Temic Sony Sunplus Novatek Infineon Holtek Sony 18 Oki Sanyo Intel Zilog Intel Elan Infineon SH Fudan 19 Zilog National National Novatek Holtek Winbond Sonix Infineon 20 Sony Oki LG Semi Micronas Winbond Denso Elan Ixys 23 Microchip WW 8-BIT MCU (5.7B$ CY15 Market) Based