ASA Position — Network Ten 30 August 2017

Total Page:16

File Type:pdf, Size:1020Kb

ASA Position — Network Ten 30 August 2017 ASA position — Network Ten 30 August 2017 ASA position The share register of TEN Network Holdings consists of approximately 17,000 retail shareholders. Amidst media reports about impending administration the ASA published a media release on 13 June 2017, raising a number of concerns. We were surprised that the TEN directors then chose to appoint voluntary administrators when the ASX announcement by the company on 14 June 2017 clearly set out the progress which had been made on a number of fronts. It was not clear to us the precise reason for the board’s decision to appoint a voluntary administrator so quickly, or the reason for reported personal threats against directors. The ASA wrote to ASIC noting we would be concerned if minority shareholders were being oppressed. On 26 June, the ASA met with KordaMentha to encourage the administrators to work diligently to preserve and maximise shareholder value, whether by selling the business or returning the company to the directors. Given the announcement by Mr Gordon and Mr Murdoch to seek a joint recapitalisation proposal, we advised the administrators that the ASA would prefer to see KordaMentha conduct an orderly process, which focused on maximising competitive tension and valuation by first attempting to resolve the key issues, such as the proposed licence fee cut and new contractual arrangements with key suppliers. We advised the administrators that the ASA was concerned that there were conflicts of interests with regard to the substantial shareholders and their respective nominee directors and their influence on financing arrangements and commercial negotiations. We were also concerned that these conflicts had not been properly managed or disclosed by the company. In light of the deficiencies in the company’s disclosures, we requested that the administrators take steps to inform the market on its progress and the size and nature of the various conflicts. However, disappointingly, the administrators did not make disclosures as requested. On 7 July, the ASA met with receivers PPB Advisory. We encouraged the receivers to maximise competitive tension and work toward delivering some residual return for shareholders. PPB Advisory noted that the main duty owed by receivers to creditors is an obligation to take reasonable care to sell the assets for not less than market value or, if there is no market value, the best price reasonably obtainable. Again, we noted that shareholders should receive better disclosure through the ASX announcements platform and we encouraged PPB Advisory to make such disclosures. On 28 August, PPB Advisory and KordaMentha advised the proposed sale of Network Ten to CBS Corporation. CBS will acquire 100 per cent of the shares in Network Ten but offer no compensation to shareholders. The ASA wrote to the Australian Government on 28 August and met with Treasurer the Hon Scott Morrison MP on 31 August noting that the ASA is extremely unhappy that the 17,000 retail shareholders of Network Ten will not receive any part of the sale proceeds. We also noted that the bid from Mr Murdoch and Mr Gordon reportedly proposes Ten shareholders retaining 25 per cent of their equity and the network resuming trade on the ASX, while all creditors, excluding studios, are paid in full. Under these bid terms, retail shareholders would retain some equity value. The sale of Network Ten requires shareholder approval and also approval from the Foreign Investment Review Board. The ASA has called on the Australian Government to seek a revised offer from CBS Corporation, one that includes compensation to the existing shareholders. We noted that 5-10 per cent of the equity slice is fairly standard in debt for equity swaps. A return to shareholders of some kind would facilitate shareholder approval of the takeover. Background On 13 June 2017, Network Ten requested to be put into a trading halt for 48 hours while it assessed its options, due to concerns as to its capacity to repay its debts. On 14 June, Network Ten announced it had gone into voluntary administration. Mr Murdoch and Mr Gordon, along with James Packer, were guarantors on an existing $200 million facility for Ten, from Commonwealth Bank of Australia, due to expire and be repaid in December 2017. Due their advice that they would no longer guarantee the loan, the board told investors it had "no choice" but to appoint administrators KordaMentha, given the risk of insolvency. When suspended from trading, Network Ten was trading at 16 cents a share and market capitalisation was $45 million. On 16 June, Mr Murdoch and Mr Gordon, as shareholders owning 7.7 per cent and 15 per cent respectively, advised that they were forming a joint venture to propose a restructure to repay Ten's existing loan. Due to media law restrictions, Mr Gordon was not in a position to buy Network Ten because of the 'reach rule', which prevents a television network from broadcasting to more than 75 per cent of the population. Mr Murdoch was not in a position to buy Network Ten because of the 'two out of three rule', which prevents the ownership of a newspaper, TV network and radio station in the same market. The government announced that Ten going into voluntary administration was a ‘wake-up call’ that its proposed media reform laws should be supported and passed in parliament. The media reform laws propose to remove the ’75 per cent rule’ and the ‘two out of three rule’. Management at Network Ten noted that it had made significant progress to improve future earnings through cost cutting, renegotiation of programming contracts with US studios CBS and 21st Century Fox and a reduction in government licence fees. The company said that the company was expected to save between $50 million and $90 million a year through its cost-cutting program between FY18 and FY19. Savings from the reduction in licence fees are expected to be in the order of $22 million in 2017 financial year and $12 million in FY18. KordaMentha issued a media release noting that Network Ten would continue to operate under its existing management and operating structures, and that the administrators would keep the business running. KordaMentha would also explore options for the recapitalisation or sale of Ten. KordaMentha also advised after the network's first creditors’ meeting that the sale process at Ten was not contingent on changes to media ownership laws and that the administrators had already received a number of expressions of interest to purchase the network. The Australian Securities and Investments Commission (ASIC) raised concerns about KordaMentha's independence ahead of its appointment as administrator to Network Ten at a hearing in the Federal Court. The hearing was sought by KordaMentha to apply for an extension of the administration period, due to the complexity of the matter, which was granted. ASIC agreed to the extension. On 3 July 2017, Commonwealth Bank of Australia, the largest secured creditor, appointed PPB Advisory as receivers of Network Ten. The receivers advised that the shareholder guarantors had agreed that Ten could access a further $30 million of the $200 million facility from Commonwealth Bank until 31 August. On 28 August, in a statement to the New York Stock Exchange, CBS Corporation confirmed it had entered into a binding transaction document to acquire the business and assets of Network Ten. CBS will refinance Ten's existing debt, including a loan from Commonwealth Bank and guarantor fees of about $33 million owed to Mr Packer, Mr Murdoch and Mr Gordon, and will implement a deed of company arrangement, according to administrators KordaMentha. It is understood that CBS is the largest unsecured creditor (it submitted a claim for $843 million during the administration process). A successful takeover would secure this revenue for the future. Details of the CBS Ten acquisition and what creditors will receive will be provided in a report to creditors. Creditors will be given the chance to vote on the deal at the second creditors' meeting. PPB Advisory confirmed that the deal includes CBS delisting Ten from the stock market. According to a PPB spokesperson, CBS will acquire 100 per cent of the shares in Network Ten. It appears that shareholders will receive no compensation for their shares being taken over by CBS. The takeover needs approval from shareholders and Australia's Foreign Investment Review Board. .
Recommended publications
  • Epix Launches on Atlantic Broadband in Johnstown and Surrounding Areas
    EPIX LAUNCHES ON ATLANTIC BROADBAND IN JOHNSTOWN AND SURROUNDING AREAS New Service Includes Eight Premium Movie and Original Programming Channels JOHNSTOWN, Pa., – December 21, 2015 –Atlantic Broadband, the nation's 12th largest cable operator, today announced it is now offering EPIX, the premium entertainment network, in Johnstown and the surrounding service areas including Conemaugh, Davidsville, Geistown, Hollsopple, Richland, Westmont and Windber. The launch delivers thousands of movies and original programs including original documentaries, concerts and comedy specials to Atlantic Broadband customers across eight new channels: EPIX East, EPIX West, EPIX2, EPIX Drive In, EPIX East HD, EPIX West HD, EPIX 2 HD and EPIX Hits HD. “As the evolution of entertainment continues, and consumers demand more commercial-free programming, we are thrilled to partner with EPIX to deliver its premium content,” said Atlantic Broadband’s CEO and Chief Revenue Officer, David Isenberg. “This is yet another way of showcasing Atlantic Broadband’s innovation through key industry partnerships, and the commitment to the communities we serve.” “EPIX is thrilled to be partnering with Atlantic Broadband, as it continues to be a leading provider of entertainment products and services,” said Mark Greenberg, President and CEO, EPIX. “This launch expands our footprint into new markets and provides an exciting opportunity for EPIX to bring Hollywood’s biggest films and blockbuster content to Atlantic Broadband’s large base of subscribers.” A leader in multi-platform availability of the largest lineup of big movies, EPIX will provide Atlantic Broadband customers with access to thousands of titles including top blockbuster hits such as The Hunger Games: Mockingjay Part 1, Interstellar, Sponge Bob and Selma.
    [Show full text]
  • O Verviewof a Ustralia
    Overview of A ustralia's M edia O w nership Law s Commercial Free-to-Air TV Broadcasting 1975 (FATA), which applies to all media. All Control direct proposals for foreign investment of Licences A person who has company interests in a more than 5% are subject to case-by-case company which exceed 15% is regarded as A person must not control (see control below): examination, as are proposals for portfolio being in a position to exercise control of the shareholdings of more than 5%. Up to 25% • licences whose combined licence area company (the '15% rule’) (cl. 6, Sch. 1, BSA). foreign investment by a single shareholder populations exceed 75°/o of the population Company interests include shareholding, in a mass circulation newspaper is permitted, of Australia; voting, dividend or winding-up interests (s. 6 with a maximum of 30% for all foreign BSA). Importantly, the 15% rule does not only • more than one licence in the same licence interests. Aggregate investment in provincial apply to direct interests held in a company, it area (though see exception below) (s. 53 and suburban newspapers is limited to 50%. A also applies to an interest of more than 15% Broadcasting Services Act 1992 (BSA)). separate policy relates to foreign ownership of which is carried through a chain of companies ethnic newspapers in Australia. Similar limits apply to directors of companies (cl. 7, Sch. 1, BSA). Minor company interests can that control licences; a director of two or more also be traced through a chain of companies companies that between them control licences; Cross-Media Controls *• (fractional tracing method) and combined to a person who controls a licence and who is a A person must not control: determine a person's relevant interest in a director of a company that controls another company (cl.
    [Show full text]
  • List of Failed Companies.Xlsx
    Date company Price when Date of Final price for Code Company flagged as flagged as corporate investors ($) unhealthy unhealthy ($) collapse GPA Greyhound Pioneer Australia Limited 17/03/1997 0.52 23/06/2000 0.00 PAS Pasminco Limited 4/09/2000 1.73 19/09/2001 0.00 AEH1 Aerosonde Holdings Limited 20/03/2002 0.15 30/08/2002 0.00 CHG Chieron Holdings Limited 17/03/1999 0.15 30/08/2002 0.00 HTS Harts Australasia Limited 18/09/2000 0.92 30/08/2002 0.00 LIB LibertyOne Limited 19/03/1999 0.77 30/08/2002 0.00 NFR Nonferral Recyclers Limited 21/03/2001 0.52 30/08/2002 0.00 SCG1 Smart Communications Group Limited 20/03/2001 0.69 30/08/2002 0.00 SFO Seafood Online.com Limited 28/08/2000 0.17 30/08/2002 0.00 AEL Antaeus Energy Limited 17/03/1997 2.80 19/09/2002 0.00 ASR Australian Rural Group Limited 21/03/2002 0.47 27/09/2002 0.00 BLR Black Range Minerals Limited 19/03/1997 0.24 31/03/2003 0.00 PPH1 Pan Pharmaceuticals Limited 3/03/2003 1.30 22/05/2003 0.00 CHV CMG CH China Investments Limited 6/03/2002 0.56 9/07/2003 0.00 BAE Barron Entertainment Limited 17/03/1997 55.97 1/09/2003 0.00 CRX1 China Region Investments Limited 12/03/1997 0.47 1/09/2003 0.00 EEI Earth Essence International Limited 21/03/2001 0.13 1/09/2003 0.00 IPW IPWorld Limited 1/05/1997 0.28 1/09/2003 0.00 NMW Normans Wines Limited 19/02/1999 0.94 1/09/2003 0.00 NWL1 New Tel Limited 19/03/1997 0.74 1/09/2003 0.00 BGN BresaGen Limited 25/02/2000 1.09 20/01/2004 0.00 YOW Yowie Group Ltd 14/09/2000 1.15 23/02/2004 0.00 AMV Alamain Investments Limited 20/03/2000 0.06 31/08/2004 0.00
    [Show full text]
  • Dimensional Investment Group
    SECURITIES AND EXCHANGE COMMISSION FORM N-Q Quarterly schedule of portfolio holdings of registered management investment company filed on Form N-Q Filing Date: 2008-04-29 | Period of Report: 2008-02-29 SEC Accession No. 0001104659-08-027772 (HTML Version on secdatabase.com) FILER DIMENSIONAL INVESTMENT GROUP INC/ Business Address 1299 OCEAN AVE CIK:861929| IRS No.: 000000000 | State of Incorp.:MD | Fiscal Year End: 1130 11TH FLOOR Type: N-Q | Act: 40 | File No.: 811-06067 | Film No.: 08784216 SANTA MONICA CA 90401 2133958005 Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM N-Q QUARTERLY SCHEDULE OF PORTFOLIO HOLDINGS OF REGISTERED MANAGEMENT INVESTMENT COMPANY Investment Company Act file number 811-6067 DIMENSIONAL INVESTMENT GROUP INC. (Exact name of registrant as specified in charter) 1299 Ocean Avenue, Santa Monica, CA 90401 (Address of principal executive offices) (Zip code) Catherine L. Newell, Esquire, Vice President and Secretary Dimensional Investment Group Inc., 1299 Ocean Avenue, Santa Monica, CA 90401 (Name and address of agent for service) Registrant's telephone number, including area code: 310-395-8005 Date of fiscal year end: November 30 Date of reporting period: February 29, 2008 ITEM 1. SCHEDULE OF INVESTMENTS. Dimensional Investment Group Inc. Form N-Q February 29, 2008 (Unaudited) Table of Contents Definitions of Abbreviations and Footnotes Schedules of Investments U.S. Large Cap Value Portfolio II U.S. Large Cap Value Portfolio III LWAS/DFA U.S. High Book to Market Portfolio DFA International Value Portfolio Copyright © 2012 www.secdatabase.com.
    [Show full text]
  • Channel Directory Channel Directory
    Name Number Package Name Number Package Name Number Package EWTN 562 EWTN n l u i s National Geographic Channel 265 NGC n l u i s PREMIUM SUBSCRIPTIONS / A LA CARTE Hartford - New Haven FamilyNet 566 FAMNET n l u i s NFL Network ** 630 NFLNet u i s Fine Living 456 FINE u i s Nick2 315 NICK2 n l u i s @MAX 840 ATMAX s Fit TV 466 FIT TV n i s Nickelodeon 314 NICK n l u i s 5StarMAX 837 5STAR s Food Network 452 FOOD n l u i s Nickelodeon Games & Sports 322 GAS n u i s WMAX 838 WMAX s Channel Directory n l u i s Nicktoons 316 NKTN n u i s s Food Network - West 453 FOOD-W ActionMAX 835 ACTMAX BY CHANNEL NAME Fox College Sports - Atlantic ** 647 FCSA s v Noggin 320 NOG n l u i s Cinemax 832 MAX s Fox College Sports - Central ** 648 FCSC s v Oxygen 368 OXGN u i s Cinemax - West 833 MAX-W s Fox College Sports - Pacific ** 649 FCSP s v PBS KIDS Sprout 337 SPROUT n i s Encore 932 ENC i s Name Number Package Fox Movie Channel 792 FMC u i s QVC 197 QVC n l u i s Encore - West 933 ENC-W i s Fox News Channel 210 FNC l u i s QVC 420 QVC n l u i s Encore Action 936 ENCACT i s Fox Reality Channel 130 REAL u i s Recorded TV Channel 9999 DVR n l u i s Encore Drama 938 ENCDRA i s LOCAL LISTINGS Fox Soccer Channel ** 654 FSC i s Sci Fi Channel 151 SCIFI l u i s Encore Love 934 ENCLOV i s Fox Sports en Español ** 655 FSE s v Sci Fi Channel - West 152 SCFI-W l u i s Encore Mystery 935 ENCMYS i s HSN 7 HSN n l u i s FSN Arizona ** 762 FSAZ s v Science Channel 258 SCI n u i s Encore Wam 939 WAM i s WCTX-59 (MY NETWORK TV) 9 WCTX n l u i s FSN Detroit ** 737 FSD
    [Show full text]
  • Submission by Network Ten House of Representatives Standing Committee on Communications and the Arts Inquiry Into the Australian Film and Television Industry
    Submission by Network Ten House of Representatives Standing Committee on Communications and the Arts Inquiry into the Australian Film and Television Industry 10 April 2017 Executive summary • Network Ten welcomes this Inquiry because it is time to face the reality that the highly successful local television production ecosystem we have built over many years in Australia is facing unprecedented challenges and we can no longer sit back and hope for the best in the new competitive landscape. • Ten is committed to Australian content. We broadcast thousands of hours of Australian programming every year and we employ thousands of Australians directly and indirectly across the production sector. • We invest heavily in marketing and promotion of local programs, we build content brands, we train production professionals, and we launch local and international careers both on and off screen. Eighty percent of Ten’s publicity and marketing budget is spent on promoting Australian content. • Without strong, profitable local broadcasters, the Australian production sector faces a very uncertain future. We want to retain our commitment to Australian drama, our national news coverage, and our commitment around Australia but Network Ten’s commitment to local content and local news is in serious jeopardy. • Our competitive landscape has changed completely – Ten is now competing directly for advertising dollars, viewers, and content against some of the world’s largest and most valuable companies such as Google, Facebook, Netflix, Apple and Amazon. • These companies do not make local news, dramas, or children’s television. They do not employ local journalists or publicists and in some cases they do not have a single employee in Australia, but they are taking an increasing share of advertising revenue in this market.
    [Show full text]
  • Creditor Information Sheet 26
    GPO Box 964 Brisbane QLD 4001 Level 14 12 Creek Street +61 7 3338 0222 Brisbane QLD 4000 [email protected] 4 September 2017 Ten Network Holdings Ltd (Administrators Appointed) (Receivers and Managers Appointed) ACN 081 327 068 (‘the Company’) and Associated Entities (Collectively ‘the Ten Group’ - refer to Appendix 1) Report to Creditors ASX Code: TEN I refer to the appointment of Mark Korda, Jarrod Villani and Jenny Nettleton of KordaMentha Restructuring (‘the Administrators’) as Administrators of the Ten Group on 14 June 2017 pursuant to Section 436A of the Corporations Act (‘the Act’). Pursuant to Section 439A of the Act, the Administrators today issued their Report to Creditors ahead of the Second Meetings of Creditors to decide the future of the Ten Group. In the Report, the Administrators express that in their opinion it is in the creditors interests for the Ten Group to execute the Deed of Company Arrangement proposed by CBS. The Report be found at Appendix 2 or alternatively at http://www.kordamentha.com/creditors/ten- group. The release of the Report follows the announcement on 28 August 2017 by the Receivers and Managers (Christopher Hill, Phil Carter and David McEvoy of PPB Advisory) and the Administrators that wholly owned entities of the New York Stock Exchange listed CBS Corporation had entered into a binding Transaction document to acquire the business and assets of the Ten Group, and their announcement today concerning the completion of the refinance. Details of the Second Meetings of Creditors are as follows: Date: Tuesday 12 September 2017 Time: Registration from 10.00 am with the meeting commencing at 11.00 am Location: Sydney Harbour Marriott, 30 Pitt Street, Sydney NSW 2000 At these meetings, creditors will vote on the future of the Ten Group.
    [Show full text]
  • Roger Montgomery Re-Inventing the Way You Invest
    ROGER MONTGOMERY Re-inventing the way you invest For What It's Worth A Montgomery White Paper MARCH 2014 Beyond stands out in depressed media arena A strong balance sheet underpins growth of television production house. Do we really need economists? An insight into the relationship between the economy and your returns. This report was prepared by Montgomery Investment Management Pty Ltd, AFSL No: 354564 ('Montgomery') the investment manager of The Montgomery Fund ('The Fund' or 'TMF'), ARSN 159 364 155. The Responsible Entity of the Fund is Fundhost Limited (ABN 69 092 517 087) (AFSL No: 233 045) ('Fundhost'). This document has been prepared for the purpose of providing general information, without taking account your particular objectives, financial circumstances or needs. You should consider your own investment objectives, financial situation and particular needs before acting upon any information provided and consider seeking advice from a financial advisor if necessary. You should obtain and consider a copy of the Product Disclosure Statement (“PDS”) relating to The Fund before making a decision to invest. The PDS is available here: http://fundhost.com.au/investor/tmf. While the information in this document has been prepared with all reasonable care, neither Fundhost nor Montgomery makes any representation or warranty as to the accuracy or completeness of any statement in this document including any forecasts. Neither Fundhost nor Montgomery guarantees the performance of The Fund or the repayment of any investor’s capital. To the extent permitted by law, neither Fundhost nor Montgomery, including their employees, consultants, advisers, officers or authorised representatives, are liable for any loss or damage arising as a result of reliance placed on the contents of this report.
    [Show full text]
  • TEN Ten Network Holdings Ltd (Administrators
    Sale and Recapitalisation of Ten ASX Code: TEN Ten Network Holdings Ltd (Administrators Appointed) (Receivers and Managers Appointed) ACN 081 327 068 and Associated Entities (Collectively ‘Ten ’ or the ‘Company’ - refer to Appendix 2) Further to the announcement of July 6, 2017, the Receivers and Managers (Christopher Hill, Philip Carter, David McEvoy of PPB Advisory) with the assistance of its sale advisor Moelis Australia Advisory Pty Ltd undertook a competitive process to identify a suitable party to purchase or recapitalise the Company or the business and assets of the Company. We advise that the Administrators (Mark Korda, Jarrod Villani and Jenny Nettleton of Korda Mentha) and the Receivers and Managers have entered into binding transaction documents with wholly owned entities of CBS Corporation (‘CBS’), a New York Stock Exchange listed corporation (the 'Transaction'). The Transaction contemplates an acquisition of the Company by CBS, which will be effected by way of a refinance of existing secured debt arrangements (including shareholder guarantor fees) in full and a Deed of Company Arrangement (‘DOCA’) that will be put to creditors at the second creditors meeting. Further details on the expected return to creditors and timing of the second creditors meeting will be provided in due course. Note that the Transaction is only subject to certain limited conditions including Foreign Investment Review Board approval, and compulsory transfer of shares in Ten to CBS through a section 444GA process (which will require Australian Securities and Investment Commission relief to permit the transfer and an order made by the Court under section 444GA of the Corporations Act).
    [Show full text]
  • Packages & Channel Lineup
    ™ ™ ENTERTAINMENT CHOICE ULTIMATE PREMIER PACKAGES & CHANNEL LINEUP ESNE3 456 • • • • Effective 6/17/21 ESPN 206 • • • • ESPN College Extra2 (c only) (Games only) 788-798 • ESPN2 209 • • • • • ENTERTAINMENT • ULTIMATE ESPNEWS 207 • • • • CHOICE™ • PREMIER™ ESPNU 208 • • • EWTN 370 • • • • FLIX® 556 • FM2 (c only) 386 • • Food Network 231 • • • • ™ ™ Fox Business Network 359 • • • • Fox News Channel 360 • • • • ENTERTAINMENT CHOICE ULTIMATE PREMIER FOX Sports 1 219 • • • • A Wealth of Entertainment 387 • • • FOX Sports 2 618 • • A&E 265 • • • • Free Speech TV3 348 • • • • ACC Network 612 • • • Freeform 311 • • • • AccuWeather 361 • • • • Fuse 339 • • • ActionMAX2 (c only) 519 • FX 248 • • • • AMC 254 • • • • FX Movie 258 • • American Heroes Channel 287 • • FXX 259 • • • • Animal Planet 282 • • • • fyi, 266 • • ASPiRE2 (HD only) 381 • • Galavisión 404 • • • • AXS TV2 (HD only) 340 • • • • GEB America3 363 • • • • BabyFirst TV3 293 • • • • GOD TV3 365 • • • • BBC America 264 • • • • Golf Channel 218 • • 2 c BBC World News ( only) 346 • • Great American Country (GAC) 326 • • BET 329 • • • • GSN 233 • • • BET HER 330 • • Hallmark Channel 312 • • • • BET West HD2 (c only) 329-1 2 • • • • Hallmark Movies & Mysteries (c only) 565 • • Big Ten Network 610 2 • • • HBO Comedy HD (c only) 506 • 2 Black News Channel (c only) 342 • • • • HBO East 501 • Bloomberg TV 353 • • • • HBO Family East 507 • Boomerang 298 • • • • HBO Family West 508 • Bravo 237 • • • • HBO Latino3 511 • BYUtv 374 • • • • HBO Signature 503 • C-SPAN2 351 • • • • HBO West 504 •
    [Show full text]
  • NCC Media Price Vs
    GET CONNECTED • GET SMART • BE EVERYWHERE • GET CONNECTED • GET SMART • BE EVERYWHERE • GET CONNECTED • GET SMART Table of contents INTRODUCTION ROI DRIVEN Broadcast 2 Introduction Letter 35 Cable 3 Cable: The Media of Choice Reach More Consumers; More Effective Frequency GET CONNECTED 39 5 About NCC Media Price vs. Consumer Value 6 Cable, Satellite, and TARGETED Telco Interconnected 8 Connecting Advertisers to 41 Geo-Targeting Consumers in Cable Programming State Market County System GET SMART 11 SMART: The Acronym for Success in Cable 43 Targeting Multicultural Consumers SIMPLE 45 Micro-Targeting at the Cable System Level 13 eBusiness Agency Support MARKET FOCUSED BE EVERYWHERE 15 Viewer Migration to Cable 47 NCC Online Media 16 Broadcast Prime and Local 49 News Viewing Trends The Right Sites for your 20 Complementing Network Brand in Every Market Cable with Spot Cable 50 NCC Interactive Media: iTV and VOD ADAPTABLE 51 Mobile Marketing 51 23 The Right Cable Programming for Your Brand in Every Market NCC CONSULTATIVE RESOURCES 52 Investment Grade Research, Programming and Marketing Analysis 30 Reach Sports Enthusiasts More Effectively 54 The Company We Keep 55 Top 10 Key Media Buying and Planning Guidelines for Spot Television 32 Cable Program Sponsorships and Sweepstakes 1 GET CONNECTED • GET SMART • BE EVERYWHERE • GET CONNECTED • GET SMART • BE EVERYWHERE • GET CONNECTED • GET SMART NCC Media and our owners—Comcast, Time Warner Cable and Cox Media— have implemented a remarkable new set of strategic growth initiatives and partnerships. Among these recent developments, the most important and fascinating one is the forming of alliances between NCC, cable operators and satellite and telco programming distributors, including DIRECTV, AT&T U-verse and VERIZON FiOS.
    [Show full text]
  • Advanced TV Matrix: a Market Snapshot
    Advanced TV Matrix: A Market Snapshot JUNE 2019 ACKNOWLEDGEMENTS LIST OF WORKING GROUP COMPANIES A&E Networks Essence Nielsen ABC Experian Marketing Services Philo AccuWeather Extreme Reach Placed Ad-ID Flashtalking PlaceIQ Adobe FreeWheel Premion AMC Networks Gamut Simulmedia Amobee GfK North America Sizmek Beachfront Media Google Sony Pictures Television Cadent Hulu Spectrum Reach CBS Interactive Integral Ad Science SpotX Cheddar IRI SundaySky Comcast Spotlight KERV Interactive Telaria Crackle Kochava The Media Trust Company Cuebiq Liquidus Marketing Verizon Media Group Dataxu LiveRamp WarnerMedia Dentsu Aegis MediaMath Xandr Digitas LBI Medicx Media Solutions ZypMedia Discovery Communications Modi Media Dish Network NBCUniversal Epsilon NCC Media ADVANCED TV MATRIX 2 EXECUTIVE SUMMARY Planning and executing a TV campaign used to be simple. Regardless of what inventory you bought, the mechanics were generally the same. Deals were guaranteed on a demo CPM and they would be measured and reported by Nielsen. Creative trafficking was usually pain-free. Time-shifting disrupted things a bit, but Commercial ratings and VOD helped buyers cope with the diminishing supply of live rating points. But now, as a confluence of factors have brought upon us Advanced TV, we are faced with a TV industry that’s more complex than ever. Addressable TV has been around for a number of years now, but with the advent of OTT devices and new streaming services popping up all the time, we as an industry are starting to view this opportunity in a new light—as part of a bigger push to eliminate wasted impressions, garner insights into TV campaigns, and finally tie exposures to outcomes for true attribution.
    [Show full text]