C.-R. Chang, M.-Y. Chen, L.-S. Chen*, W.-T. Chien, 2019, RecognizngImportant Factors of Influencing Trust in O2O Models: An Example of OpenTable, SoftComputing (DOI10.1007/s00500-019-04019-x) Recognizng Important Factors of Influencing Trust in O2O Models: An Example of OpenTable Jing-Rong Chang1, Mu-Yen Chen 2, Long-Sheng Chen3*, Wan-Ting Chien4 1Department of Information Management, Chaoyang University of Technology, No.168, Jifong E. Rd., Wufong Dist., Taichung, 41349, Taiwan. Email:
[email protected] 2Department of Information Management, National Taichung University of Science and Technology, No. 129, Sec. 3, Sanmin Rd., North Dist., Taichung, 40401, Taiwan. Email:
[email protected] *3Department of Information Management, Chaoyang University of Technology, No.168, Jifong E. Rd., Wufong Dist., Taichung, 41349, Taiwan. Email:
[email protected] 4Department of Information Management, Chaoyang University of Technology, No.168, Jifong E. Rd., Wufong Dist., Taichung, 41349, Taiwan. Email:
[email protected] *Corresponding Author: Chen, Long-Sheng, Ph.D. Professor Department of Information Management Chaoyang University of Technology No. 168 Jifong E. Rd, Wufong District, Taichung, 41349, Taiwan. TEL: +886-4-2374-2304 FAX: +886-4-2374-2305 E-mail:
[email protected] 1 C.-R. Chang, M.-Y. Chen, L.-S. Chen*, W.-T. Chien, 2019, RecognizngImportant Factors of Influencing Trust in O2O Models: An Example of OpenTable, SoftComputing (DOI10.1007/s00500-019-04019-x) ABSTRACT O2O (Online to Offline/ Offline to Online) business models have attracted lots of enterprisers to enter this market. In such a fast-growing competition, some studies indicated that lack of trust will bring a great damage to O2O business.