June 20, 2012
"The Who: Quadrophenia - Can You See The Real Me?" The Story Behind The Album Debuts In U.S. Cinemas
NCM® Fathom Events, AEG Live and UMe Present One Night Event in Select Movie Theaters Nationwide July 24
CENTENNIAL, Colo.--(BUSINESS WIRE)-- One of rock's most powerful and legendary bands, The Who will be celebrated when its "The Who: Quadrophenia - Can You See The Real Me?" The Story Behind The Album premieres as a one-night in- theater event on Tuesday, July 24, at 8:00 p.m. local time nationwide. Beginning with a special welcome message from lead guitarist Pete Townshend, "The Who: Quadrophenia- Can You See the Real Me?" The Story Behind The Album event will give fans an in-depth, behind-the-scenes look into one of rock's most influential bands--Roger Daltrey (lead vocals, harmonica and guitar), Townshend (guitar, keyboards and vocals), John Entwistle (bass guitar, brass and vocals) and Keith Moon (drums and percussion)--and the creation of their celebrated album, "Quadrophenia," originally released in October 1973.
Tickets for "The Who: Quadrophenia- Can You See The Real Me?" The Story Behind The Album are available at presenting theater box offices and online at www.FathomEvents.com. For a complete list of presenting theater locations and prices, please visit the website (theaters and participants may be subject to change).
The documentary takes fans on a riveting ride back to the 1970s when The Who's creative musical genius was taking the world music stage by storm. Packed with never-before-seen stories, including the well-known onstage collapse of Moon during the tour's first show, the evening will also feature additional performances of songs from "Quadrophenia" including chart topper, "Love Reign O'er Me." In a four-and-a-half star (out of five) review, Rolling Stone's David Fricke said: "‘Quadrophenia,' released in 1973, was a superior tale with more-taut songwriting; it was grounded in [Pete] Townshend's memories of growing up angry, anguished and mod in the early Sixties, and produced with the panoramic tension of ‘Who's Next.'"
Additionally, fans who attend the in-theater event may order the "Quadrophenia - Director's Cut" box set with a free t-shirt at a special price of $99.98 for a limited time. The box features four CDs including two discs of original Pete Townshend demos, 5.1 audio DVD, a hardback book, 7" replica and much more. The special box set is available exclusively at http://canyousee.thewho.com.
Presented by NCM® Fathom Events, AEG Live and UMe, this event will be broadcast to nearly 500 select movie theaters across the country through NCM's exclusive Digital Broadcast Network.
"Bringing the story behind The Who's larger-than-life album ‘Quadrophenia' to theater screens is an incredible way to share it with the band's legion of fans, as well as a whole new generation," said Shelly Maxwell, executive vice president of NCM Fathom Events.
The Who is an English rock band formed in 1964. "Quadrophenia," the band's sixth studio album, reached No. 2 on the U.S. Billboard album chart. The album's title is a variation on the popular usage of the medical diagnostic term schizophrenia and exemplifies the four varying personalities of the band members. IGN placed "Quadrophenia" at No. 1 on its list of the greatest classic rock albums of all time, Q Magazine placed "Quadrophenia" on its list of the 100 Greatest British Albums Ever, while Rolling Stone included it on their 500 greatest albums of all time.
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 181 Designated Market Areas® (49 of the top 50) and includes over 19,000 screens (approximately 17,800 digital). During 2011, over 670 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.
About AEG Live
AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring, festival, broadcast, merchandise and special event divisions, fifteen regional offices and owns, operates or exclusively books thirty-five state-of-the-art venues. The current and recent concert tour roster includes artists such as Alicia Keys, American Idols, Bon Jovi, Carrie Underwood, Daughtry, Enrique Iglesias, Jennifer Lopez, Justin Bieber, Kenny Chesney, Leonard Cohen, Paul McCartney, Taylor Swift, The Black Eyed Peas, Trey Songz and Wisin & Yandel. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Rod Stewart and Shania Twain opening in December and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. www.aeglive.com
About UME
Universal Music Enterprises (UMe) is the centralized U.S. catalog and special markets entity for UMG. Working in concert with all of the company's record labels, UMe provides a frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new technologies. Outside North America, the Universal Strategic Marketing division of Universal Music Group International works to maximize the profile and value of UMG's catalogue in international markets. It acts as a service centre adding value through marketing initiatives and coordination of commercial issues through local and international markets.
NCM Fathom Events Samuel Threadgill, 303-957-1749 [email protected] or Scoop Marketing for NCM Fathom Events Erik Stein, 818-761-6100 [email protected] or MSO for AEG Live/The Who Marcee Rondan, 818-380-0400 ext. 248 [email protected] or UMe Sujata Murthy, 310-865-7812 [email protected]
Source: National CineMedia
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