Launch a Concept, Test an Idea, Grow Your Brand

POP UP MEDIA LAUNCH A CONCEPT, TEST AN IDEA, GROW YOUR BRAND High-impact advertising opportunities now available POP! Pop Up Media is Lendlease’s advertising platform that offers high-impact media opportunities to retailers and brands across 14 shopping centres in Australia. Connect with over 89 million shoppers in a buying mindset through our unique and targeted Pop Up Media packages and opportunities. National portfolio Page 03 Shopper profile Page 04 Digital boards Page 05 Large format banners Page 06 Door decals Page 07 Floor decals Page 08 Lift decals Page 09 Escalator decals Page 10 Hoardings Page 11 Experiential activations Page 12 Roaming Page 13 Digital directories Page 14 Digital channel exposure Page 15 Brand partnerships Page 16 Pop Up Media rate card Page 17 Contact us Page 18 NATIONAL PORTFOLIO GROSS ANNUAL MOVING NO. OF CENTRE LOCATION LETTABLE CUSTOMER ANNUAL MAJORS AND MINI-MAJORS STORES AREA (SQ/M) TRAFFIC TURNOVER NEW SOUTH WALES ERINA FAIR Gosford 113,975 12.43 million $710.8 million 320 Myer, Target, Big W, Kmart, Coles, Woolworths, Aldi MACARTHUR SQUARE Campbelltown 94,930 11.67 million $572.8 million 272 David Jones, Target, Big W, Coles, Woolworths MENAI MARKETPLACE Menai 16,361 5.26 million $172.1 million 46 Big W, Woolworths SETTLEMENT CITY Port Macquarie 19,373 3.18 million $152.1 million 65 Big W, Woolworths QUEENSLAND CANELAND CENTRAL Mackay 65,535 5.18 million $358.7 million 233 Myer, Target, Big W, Woolworths, Coles CAIRNS CENTRAL Cairns 52,303 9.92 million $379.2 million 190 Myer, Target, Coles, Kmart SUNSHINE PLAZA Maroochydore 75,852 8.76 million $543.2 million 250 Myer, Target, Coles, Kmart VICTORIA CS SQUARE Caroline Springs 20,099 3.72 million $130.5 million 63 Coles, Target, Aldi CRAIGIEBURN CENTRAL Craigieburn 64,549 5.05 million $230.3 million 139 Target, Big W, Coles, Woolworths, Aldi WESTERN AUSTRALIA LAKESIDE JOONDALUP Joondalup 97,824 11.09 million $680.0 million 311 Myer, Target, Big W, Kmart, H&M, Coles, Woolworths, Aldi, IGA ARMADALE SHOPPING CITY Armadale 31,642 4.13 million $194.0 million 117 Kmart, Target, Coles SOUTHLANDS BOULEVARDE Willetton 21,387 4.04 million $164.3 million 68 Woolworths, Coles NORTHGATE SHOPPING CENTRE Geraldton 16,008 2.35 million $114.2 million 32 Coles, Target WATERTOWN BRAND OUTLET CENTRE Perth 20,909 3.0 million $137.2 million 120 Brand Outlet Centre 3 SHOPPER PROFILE 89,798,246 NORTHGATE SHOPPING CENTRE ANNUAL CAIRNS CENTRAL CUSTOMER CANELAND CENTRAL TRAFFIC SUNSHINE PLAZA DEMOGRAPHIC SETTLEMENT CITY 69% 31% ERINA FAIR MENAI MARKETPLACE MACARTHUR SQUARE LAKESIDE JOONDALUP AVERAGE AGE ARMADALE SHOPPING CITY CRAIGIEBURN CENTRAL SOUTHLANDS BOULEVARDE 35-45 WATERTOWN BRAND OUTLET CENTRE CS SQUARE SHOPPING CENTRE MYER, DAVID JONES, BIG W, KMART, AVERAGE SPEND TARGET, COLES, WOOLWORTHS, ALDI, IGA, H&M, EVENT CINEMAS, $48 HOYTS, JB HI-FI 4 DIGITAL BOARDS 9 SCREENS, 7 CENTRES, 64.1 MILLION SHOPPERS ANNUALLY. Create an impact on the shopper journey with our network of suspended portrait and mounted landscape digital screens. Equipped with full motion video, sound and interactive capabilities, our large format digital screens are designed to connect shoppers with brands and create an unforgettable experience. 5 LARGE FORMAT BANNERS LARGER THAN LIFE SIGNAGE TO STAND OUT. Large format banners are a large format advertising opportunity that create maximum visual impact and wow factor from every angle. Mounted from the ceiling, your brand and message is visible across multiple levels of the centre, capturing shopper’s attention from every angle and level. 6 DOOR DECALS CREATING THE PATH TO DISCOVERY. Engage with shoppers the minute they walk through the door. This important touchpoint sends shoppers on a directional path of discovery to your store, cleverly capturing them from the moment they enter the centre. FLOOR DECALS DELIVER YOUR MESSAGE ANYWHERE ALONG THE SHOPPERS IN-CENTRE JOURNEY. From the bottom of escalators to main centre thoroughfares, floor decals enable your message to be placed right under the feet of shoppers. 8 LIFT DECALS ENGAGE FROM ALL ANGLES. Lift decals are a larger than life, high traffic touchpoints, capturing customers while they wait. ESCALATOR DECALS TAKE YOUR BRANDING TO THE NEXT LEVEL. Handrail and side panel decals are dynamic advertising spaces that work well with innovative and ambient creative, maximising the dwell time spent travelling between levels of the centre. 10 HOARDINGS SHORT-TERM PRIME SPACE. Utilise temporary locations in-centre to drive brand awareness and create a directional path to your store. EXPERIENTIAL ACTIVATIONS CREATE A BRAND EXPERIENCE. Connect with shoppers in a buying mindset through an interactive activation that creates a memorable brand experience. 12 ROAMING INTERACT WITH SHOPPERS ON THEIR IN-CENTRE JOURNEY. Engage with shoppers in a unique way through sampling, providing promotional products and connecting shoppers with your promotional staff. Roaming allows you to create a path to purchase and is a strong platform for face-to-face interaction and feedback. 13 DIGITAL DIRECTORIES DELIVER MESSAGES TO SHOPPERS AT THEIR FINGERTIPS. Shoppers interact with our screens to find store locations, creating a strong platform for your brand to engage with shoppers and provide a directional path to your store. Connect with shoppers through a 15 second looping image or video and maximise your reach in-centre. 14 DIGITAL CHANNEL EXPOSURE WEBSITE PLACEMENT, SOCIAL CHANNELS, EMAIL NEWSLETTERS AND MORE. Influence the shopper journey through delivering engaging content-based messaging on our digital channels. Make your brand’s unique story or product front of mind as shoppers consider their next trip to the centre. 15 BRAND PARTNERSHIPS CONNECT WITH YOUR TARGET MARKET. Become a brand partner to connect with shoppers through a highly targeted campaign. We have a range of partnership opportunities available for key campaigns such as fashion, school holidays or Christmas. 16 POP UP MEDIA RATE CARD 2016/2017 LARGE BRAND PARTNERSHIPS DIGITAL DOOR FLOOR LIFT ESCALATOR EXPERIENTIAL DIGITAL CENTRE FORMAT HOARDINGS ROAMING & DIGITAL CHANNEL BOARDS DECALS DECALS DECALS DECALS ACTIVATIONS DIRECTORIES BANNERS EXPOSURE NEW SOUTH WALES ERINA FAIR $4,000 $2,000 $1,250 $500 X $1,200 POA $3,500 $1,000 $200 POA MACARTHUR SQUARE $10,000 $2,000 $1,250 $500 $2,500 $1,200 POA $4,500 $1,000 $200 POA MENAI MARKETPLACE X $1,000 $1,000 $300 X X POA $1,600 $1,000 X POA SETTLEMENT CITY X $1,000 $1,000 $300 X X POA $1,600 $1,000 X POA QUEENSLAND CANELAND CENTRAL $2,500 $2,000 $1,250 $500 $2,500 $1,200 POA $2,500 $1,000 X POA CAIRNS CENTRAL $4,000 $2,000 $1,250 $500 X $1,200 POA $4,500 $1,000 $200 POA SUNSHINE PLAZA $7,500 $2,000 $1,250 $500 X $1,200 POA $3,300 $1,000 $200 POA VICTORIA CS SQUARE X $1,000 $1,000 $300 X X POA $1,200 $1,000 X POA CRAIGIEBURN CENTRAL $2,500 $1,000 $1,000 $300 X X POA $1,900 $1,000 $200 POA WESTERN AUSTRALIA LAKESIDE JOONDALUP $7,000 $3,000 $1,250 $500 $5,000 $1,200 POA $6,000 $1,000 $200 POA ARMADALE SHOPPING CITY X $1,000 $1,000 $300 X X POA $1,300 $1,000 X POA SOUTHLANDS BOULEVARDE X $1,000 $1,000 $300 X X POA $1,000 $1,000 X POA NORTHGATE SHOPPING CENTRE X $1,000 $1,000 $300 X X POA $1,000 $1,000 X POA WATERTOWN BRAND OUTLET CENTRE X $1,000 X $300 X $1,200 POA $1,000 $1,000 X POA Rates are weekly and exclude GST. Production, install and removal costs quoted separately. 17 CONTACT US ASHLEY BELL STACEY SHAW BUSINESS DEVELOPMENT BUSINESS DEVELOPMENT EXECUTIVE EXECUTIVE M 0477 716 559 M 0417 610 594 E ashley.bell@lendlease.com E stacey.shaw@lendlease.com 18.

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