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2 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 3 CONTENTS

Welcome Message...... 6

2019 Sponsors...... 8

2019 Judges...... 10

2019 Retail Property of the Year Winner...... 12

2019 Retail Property of the Year - Runner up...... 14

Excellence in Presentation...... 16

Excellence in Marketing...... 30

Community Engagement Award...... 48

Excellence in Food Retailing...... 50

Excellence in Design...... 56

Emerging Retail Property Professional...... 62

Excellence in Retail Innovation Award...... 64

4 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 5 WELCOME

The Property Council of Australia’s Retail Property Award recognise and publicly rewards exceptional This year the judging of the Queensland Retail Property Awards was an immense task, which would not retail properties and precincts in Queensland, based on the response to Design, Marketing, have been possible without the invaluable effort of our judging panel: Presentation, Innovation and Food Retailing initiatives. Chair, David Hedemann - Hedemann Property Consultants Ryan Andersen, DMA Partners Retail properties and precincts from across the state compete across these categories for the chance Matthew Caswell, Cottee Parker to receive one of the industry’s highest honours – Queensland’s Retail Property of the Year. Trent Davis, Retail First The awards balance the built aspects of a property or precinct - which provide amenity and Lyn Flannery, Lyn Flannery and Associates convenience for customers and retailers - along with the effort and initiatives of the property Mark Greer, MG Property Investments managers, marketing managers and operations managers. Samantha Howkins, Gary McConaghy, McConaghy Properties Winners of the Retail Property of the Year over the last ten years were: Leah Mienert, ISPT 2018 Fiona Papworth, 2017 Murray Scanlan, McConaghy Group 2016 Pacific Fair Shopping Centre Beverley Strickland, Strictlymarketing 2015 South Bank Graeme Wakefield, CBRE 2014 South Bank Kate Wicks, Coles 2013 Wintergarden 2012 Wintergarden We would like to thank all our sponsors for their tremendous support: 2011 Fairfield Gardens 2010 Robina Town Centre Principal Sponsor: BUCHAN 2009 Robina Town Centre Bronze Sponsors: Gough Recruitment and Ranbury Property Management Group Congratulations to all the 2019 finalists and winners on their achievements and their commitment to continue to pursue new frontiers of quality and innovation.

CHRIS MOUNTFORD BRUCE HARPER Queensland Executive Director Queensland President Property Council of Australia Property Council of Australia

6 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 7 THANK YOU TO THE 2019 SPONSORS

BUCHAN AD PRINCIPAL SPONSOR

BRONZE SPONSORS

8 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 Grand Central, Toowoomba

PCA_Print_Booklet_Ad_2019_v1_Final.indd 1 13-Aug-19 4:24:15 PM 2019 JUDGING PANEL

Chairperson Ryan Anderson Matthew Caswell Gary McConaghy Leah Mienert Fiona Papworth David Hedemann DMA Partners Cottee Parker McConaghy Properties ISPT Stockland Hedemann Property Consultants

Trent Davis Lyn Flannery Mark Greer Samantha Howkins Murray Scanlan Beverley Strickland Graeme Wakefield Kate Wicks Retail First Lyn Flannery & Associates MG Property Investment Vicinity Centres McConaghy Group Strictlymarketing CBRE Coles

10 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 11 WINNER 2019 QUEENSLAND RETAIL PROPERTY OF THE YEAR

Howard Smith Wharves

The Howard Smith Wharves revitalisation has enhanced Brisbane’s riverside by successfully transforming one of Brisbane’s most historic sites into a new dining, entertainment, tourism, event and recreation precinct for Brisbane and its visitors to enjoy.

Howard Smith Wharves has embraced both its dramatic natural setting and significant heritage elements and established a world-class destination that has activated a previously underutilised space.

The regeneration of the site has involved the adaptive re-use of four state heritage-listed buildings for restaurants, a brewery and function facilities, and the construction of three new buildings – a hotel set against the cliff face, a new function and events facility on the river bank, and a cocktail bar over the river. 80% of the site remains open green space for guests of the precinct to enjoy.

12 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 13 RUNNER-UP 2019 QUEENSLAND RETAIL PROPERTY OF THE YEAR

Pacific Fair Shopping Centre

With its unique indoor/ outdoor ambience, Pacific Fair has become an iconic landmark for residents and visitors to the Gold Coast. The centre’s recent redevelopment, completed in 2016, has set a new standard for retail property across Australia.

14 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 15 WINNER EXCELLENCE IN PRESENTATION LARGE FORMAT RETAIL WINNER Homemaker Centre

EXCELLENCE IN PRESENTATION The landlord undertook a cosmetic upgrade of the BOUTIQUE RETAIL Centre in early 2019. The intent of this upgrade was to inject personality into what was effectively a blank canvas and to inspire the River Quay marketplace with an on-trend and vibrant look. The cosmetic upgrade included an external building repaint and a River Quay encourages interaction with the precinct’s natural, complete overhaul of all external gardens, new and improved signage subtropical landscape. The open space area facilitates this and the installation of an art wall as well as an external mural from a with its long lounge revetment seat, terraces and beach, while local artist all assisted in creating a greater street presence. Internally, the restaurants each include an inimitable outdoor room a full transformation of the amenities corridors was undertaken along overlooking the river and the city skyline. with new lighting throughout the entire centre including the carpark.

Designated break out zones were refurnished to create a more stylish and comfortable area that customers were comfortable to dwell in along with creating a point of interest throughout the mall. It was also important to provide a platform for retailers to showcase their product through the way of special visual merchandising platforms along with a central area to showcase activations and seasonal activities.

16 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 17 FINALISTS EXCELLENCE IN PRESENTATION BOUTIQUE RETAIL / LARGE FORMAT RETAIL / NEIGHBOURHOOD CENTRES

Carseldine Central Shopping Centre

Carseldine Central is a neighbourhood shopping centre proving everyday conveniences and retail shopping options. The centre is anchored by Woolworths and over 24 specialty stores. Carseldine Central services the everyday needs of the local residents and provides convenient access with over 300 car parking spaces undercover and on ground level.

Holmview Central Shopping Centre

Holmview Central is a convenient and local community- based neighbourhood shopping centre, anchored by Woolworths with over 18 specialty stores. With great access from Logan River Road, Holmview Central offers the convenience of undercover parking and a great mix of specialty retail stores.

WINNER EXCELLENCE IN PRESENTATION NEIGHBOURHOOD CENTRES Racecourse Village Shopping Centre

The Racecourse Village Shopping Centre opened on the 1st of August 2018.The centre boasts a new concept supermarket, Woolworths, the first of its kind in Queensland. The centre comprises 17 specialty retailers ranging from quality food consisting of both dine-in and takeaway, together with destination, allied health and services. An external dining area featuring industrial style finishes adds to the theatre of enjoying what this centre has to offer. In a high profile location and part of a $1.25 billion master plan, extra emphasis is placed on presentation of the centre, both external - carpark and gardens and overall ambience and, internally throughout amenities and all common areas and facilities.

18 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 19 FINALISTS EXCELLENCE IN PRESENTATION SUB REGIONAL CENTRES

Brookside Shopping Centre

Following the announcement that were to close, Brookside was at a crossroads regarding its identify. Opened in 1971, and soon to no longer be a regional centre, the options were to reposition and thrive or maintain the status quo and slowly perish. The result has been a focus on each day presenting a centre that is reflective of a new, as opposed to an almost 50-year-old, centre. The team continue’s to deliver Brookside Shopping Centre is the premier retail destination for Brisbane’s inner north-west community.

Fairfield Gardens

Fairfield Gardens is a Sub-Regional Centre with a GLA of 11,881sqm. Located 5km from Brisbane CBD, the Centre iso home t Coles, ALDI and 33 specialty stores. Fairfield Gardens completed a 14 month redevelopment in October 2018. Works included the construction of a new casual dining precinct, opening of ALDI supermarket, tenancy remixing and a refurbished façade. Fairfield Gardens is owned by YFG Shopping Centres and managed by Retail First Pty Ltd.

WINNER Hope Island Marketplace EXCELLENCE IN PRESENTATION SUB REGIONAL CENTRES Hope Island Marketplace is a newly developed centre opened to the public on Wednesday 5th December 2018. Anchored Stockland Birtinya by Woolworths and 19 specialty stores the centre caters to the community’s shopping and service needs in the heart of the Gold Coast. The centre is a fully enclosed, up market Stockland Birtinya is the Sunshine Coast’s newest retail air-conditioned facility boasting a Woolworths, ALDI, Amtan destination. Located centrally on Kawana Way at Birtinya, Medical Centre, GC Physio and a number of other product the $87 million development includes over 10,000 square offerings. metres of retail space, delivered in an innovative open-air retail experience not seen before in the region. The centre boasts Showcasing cutting-edge retail development attributes, the custom-designed 5-star amenities to suit the local community, centre’s design features an iconic wooden architectural ceiling indoor trees, glass ceilings, with inspired coastal architectural that is 10 metres high, which draws inspiration from oceanic finishes and a relaxed, clean, friendly atmosphere. and natural elements to create a sea like feature inside the interior roof line. This pays homage to the Gold Coast region’s beautiful sandy beaches. This is in addition to a community art mural installation on the exterior facade of the building created in partnership with our local school.

20 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 21 Toombul WE ARE an award winning specialist Toombul is a sub-regional shopping centre ideally positioned in Nundah, an established suburb of Brisbane recruiter in Property 7km north of the CBD. The centre is anchored by Coles, Kmart, Target and ALDI, with seven mini majors, over 110 specialty stores and an eight-screen BCC Cinema Complex. Retail purchased in We build strong 2016, and immediately hit the ground running to launch relationships through its renaissance. Improvements have been made to the matching TOP talent carpark, with the installation of travelators in the Kmart with the RIGHT company Mall and the addition of 200 new undercover car spaces in December 2016. Internal upgrade works were completed for career growth and in the Fresh Food Mall, Target Mall and Target Mall advancement. Amenities, ALDI Mall, Services Mall, Kmart Mall, Western Entry and Western Entry Amenities and Food Court. The latest chapter in the centre’s evolution is the construction We have a strong referral now underway on a stunning new $45million dining and based business as a entertainment precinct – UPSTAIRS at Toombul. result of our exceptional service standards.

Placing talent in Town Square Redbank Plains both permanent and temporary roles! Town Square Redbank Plains is a contemporary shopping centre, home to a wide range of local and national retailers. Set apart by an environmentally-integrated Our passionate and design and five distinct retailer precincts, the unique knowledgeable teams retail location offers a seamless variety of contemporary lifestyle services and public art installations and is offer a localised service complemented by wide thoroughfares for customers to with a national reach of move about the retail setting easily. candidates. Conveniently located just 12 km from Ipswich CBD, the centre is anchored by key national tenants including Coles, Woolworths, ALDI, Target and Australia Post and provides multiple car park access points to over 1,200 carparks for a convenient shopping experience with Contact us on an on-site centre management team, Town Square 07 3114 5544 to discuss Redbank Plains offers customers the ability to personally your recruitment needs. communicate and connect with our team to ensure they enjoy their shopping experience.

Get to know us better at goughrecruitment.com

goughrecruitment.com

MELBOURNE // // // BRISBANE // SINGAPORE // HONG KONG 22 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 23

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FINALISTS EXCELLENCE IN PRESENTATION REGIONAL CENTRES

Grand Plaza

Grand Plaza is a community focussed regional shopping centre, located in Browns Plains, 22 kilometres south of the Brisbane CBD. With a GLA of 54,027m2, it is anchored by three supermarkets, three DDS’s, a cinema and includes more than 160 specialty retailers.The Centre opened in 1994 and had a further addition in 2006. The Food Court was refurbished in 2018 to continue to provide an environment which provides a modern retail mix appealing to the young and mid-life family profiles of the primary trade area.Grand Plaza is proud to offer it’s nearly eight million customers a destination where they feel welcome and can connect collaboratively by offering them an experience that is enjoyable and clean.

WINNER EXCELLENCE IN PRESENTATION REGIONAL CENTRES QueensPlaza

QueensPlaza is a premium CBD shopping centre located in the heart of Brisbane. It is anchored by David Jones and Coles and includes more than 66 specialty stores. The centre features luxury retailers including Dior, Saint Laurent, Fendi, Chanel, Louis Vuitton, Burberry, Bulgari, Paspaley Pearls, Georg Jensen, Tiffany & Co along with a number of iconic Australian designers. With a GLA of 39,153 sqm, QueensPlaza is consistently maintained at the highest level of presentation, an expectation that is passionately adhered to, in light of the level of international luxury fashion houses contained within QueensPlaza. QueensPlaza has a small but highly effective centre management team who live and breathe the luxury asset. They actively collaborate with centre-based contractors ensuring that the site is maintained at an impeccable presentation standard to provide a premium customer experience.

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Hyperdome Shopping Centre

Hyperdome Shopping Centre is owned and operated by QIC and is situated in Loganholme, Queensland. The centre, now in its 30th year of operation, hosts 243 specialty retailers across 85,000m of floor space and is located just 20 minutes south of Brisbane. Since QIC acquired Hyperdome almost 20 years ago, the centre has undergone a succession of developments and refurbishments to expand its offer in response to the community needs and aspirations. One such example was the launch of the Market Room, a vibrant and contemporary fresh food destination that includes a variety of casual eat-in and take-home dining options, as well as fresh food retailers, amid an urban market- style environment that blends striking architecture and design. As the centre is still in the midst of its on-going evolution and retailer mix, the centre has a number of operating challenges; however has maintained exceptional standards in maintenance, cleaning and general presentation. To meet the demands of the community as thee centr evolves, Hyperdome has amplified its in-centre experience aimed at a family customer with innovative activations that enhance the overall shopper journey.

Orion Springfield Central

Orion Springfield Central combines the best of a traditional town centre – with its Main Street, Town Walk, Fountain Place, public spaces and parks – and integrates this with a carefully planned retail environment. The most recent development, completed March 2016, introduced an expanded casual dining, fashion and entertainment offer to position the centre as the dominant retail offer in its catchment. At Orion visitors can shop, be entertained, do business and belong to a vibrant community.

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FINALISTS EXCELLENCE IN PRESENTATION SUPER / MAJOR REGIONAL CENTRES

Robina Town Centre

Robina Town Centre is a leading shopping, dining, lifestyle and entertainment destination on the Gold Coast. A community hub that inspires locals to come together, the Centre is home to over 400 retailers, including a dual department store offer - David Jones and Myer - plus Coles, two Woolworths Supermarkets, Target, Kmart and a comprehensive mix of fashion, homewares, leisure, technology and children’s brands. Robina Town Centre also presents customers with an outstanding culinary offer, with three dedicated dining zones to choose from - The Kitchens, a food-lover’s playground with flavours from the world over; The Promenade lakeside dining precinct with a relaxed and family-friendly atmosphere; and a 900 seat Food Atrium – collectively providing patrons with an impressive selection of cafes, restaurants, bars and grab-and-go options to suit all tastes.

Sunshine Plaza

Ast par of ’s recently completed $440 million redevelopment, global design firm Callison RTKL was engaged to craft a brand vision tailored for the centre’s unique customer base of locals and tourists. This vision, with the overarching theme ‘Home is my WINNER Holiday,’ informed all aspects of the centre’s design. The design incorporates a relaxed, coastal theme showcased EXCELLENCE IN PRESENTATION through social built structures, activity areas, material SUPER / MAJOR REGIONAL CENTRES selection and landscaping, while retaining the indoor/ outdoor elements that resonate so strongly with the region and customers. The result is an amazing space Pacific Fair Shopping Centre that reflects the best lifestyle qualities the Sunshine Coast is famous for and delivers a new standard in The team at Pacific Fair Shopping Centre takes pride in presentation, further building on the special guest the presentation of the centre and strives to deliver a 5-star experience Sunshine Plaza is renowned for. standard. From the moment customers enter the carpark, grab a bite to eat in one of the food precincts, visit the restroom or relax on a cabana in the resort area, the overall customer experience is priority. Presentation standards are the responsibility of every member of the Pacific Fair team who continue to challenge the way the centre can provide its customers with an exceptional experience every time they visit.

28 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 29 WINNER WINNER EXCELLENCE IN MARKETING EXCELLENCE IN MARKETING BOUTIQUE RETAIL LARGE FORMAT RETAIL Brisbane International Terminal Maroochydore Homemaker Centre ‘Paddock to Gate’ ‘Centre Stylist Campaign’

Evolving upon the ‘Paddock to Plate’ concept, the Brisbane Through extensive retailer engagement on both a store and International Terminal’s ‘Paddock to Gate’ campaign yielded national level, it was clear that many customers were struggling sales, engagement and awareness results above and beyond to make their own style decisions for their homes. Exposure to both traffic and category performance. numerous lifestyle and reality television programmes opened the eyes of the market to the benefits provided by engaging a skilled professional in outfitting their home in their own individual style. The Centre recognised this need and put into place an on- staff Centre Stylist that customers could engage to assist them in putting together a customised palette of furniture that created the environment that they were looking for.

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FINALISTS EXCELLENCE IN MARKETING BOUTIQUE RETAIL / LARGE FORMAT RETAIL / NEIGHBOURHOOD CENTRES

Chatswood Central Shopping Centre ‘Win a Mazda 2’

Chatswood Central, owned by Lancini Property and Development launched the “Win a Mazda 2” campaign to celebrate the opening of two new retail buildings and a dual level car park over a three-month period. This campaign was instrumental in driving and maintaining traffic and sales to the centre during a major disruption, combating sales downturn, throughout the centre redevelopment.

Kenmore Village Shopping Centre ‘Mother Daughter Evening’

Kenmore Village was undergoing a small development in the front of the Centre which impeded vehicle traffic flow and caused some inconvenience for customers entering from the front carpark. The “Mother Daughter Evening” was designed with three major objectives. To thank customers for their loyalty during construction, to celebrate Mothers’ Day and to increase exposure and sales for fashion retailers.

WINNER Southbank EXCELLENCE IN MARKETING ‘Wine Dine & Win’ NEIGHBOURHOOD CENTRES Valentine’s Day offered an opportunity to capitalise on South Bank the holiday’s popularity by running a campaign with the chance for diners to win ‘a year’s worth of date nights’ in ‘Trick or Treat Little Stanley Street’ South Bank.

Halloween presented an opportunity for South Bank Corporation to capitalise on the holiday’s growing popularity by providing an activation on Little Stanley Street involving all Little Stanley Street retailers in a sub-precinct-specific campaign.

32 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 33 WINNER EXCELLENCE IN MARKETING SUB REGIONAL CENTRES Toombul ‘Brisbane Street Art Festival’

With construction commenced on a $45million dining and entertainment playground, UPSTAIRS, Toombul implemented a thoughtfully curated public art program in collaboration with Australia’s biggest street art festival program, the Brisbane JUDGES’ COMMENDATION Street Art Festival (BSAF) to regain relevance in an increasingly progressive and cultured trade area. EXCELLENCE IN MARKETING Toombul gave over ten of its high profile and intimate locations SUB REGIONAL CENTRES to a plethora of acclaimed local, national and international street artists across the two-week program, including some of the largest and most challenging public art projects of the Festival’s history. The program of live music, panel talks, exhibitions and ‘Gifting you more’ workshops hosted in a dedicated artist in residence pop-up space attracted hundreds of customers, generated significant PR and assisted in changing the perception of Toombul among Kawana Shoppingworld successfully launched an entertainment and dining precinct to position the centre as the destination the target customers. of choice for families to dine and play. The launch consisted of a series of events and activations to assist with boosting sales and driving foot traffic to the centre.

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‘ Mount Pleasant Centre FINALISTS ‘Centre of Our Community’ The ‘Centre of our Community’ campaign formed part of EXCELLENCE IN MARKETING the initiative for Mount Pleasant Centre’s strategy to build valuable community partnerships and improve perceptions SUB REGIONAL CENTRES of community and belonging. The 12-month community engagement campaign was driven with the intention to create a destination where customers could come together within a Aspley Hypermarket community hub and improve their sense of belonging. Mount ‘Share the Dignity Donation Drive’ Pleasant Centre and its community group partners produced a strategy of professional, community-minded events that resonated with retailers, the community, stakeholders and Aspley Hypermarket is one of nineteen Retail First shoppers alike. centres that helped make a real ‘on the ground’ difference during the August 2018 and April 2019 Share the Dignity donation drives. Retail First Aspley Hypermarket had the largest collection nationally, ensuring that every Metro North charity received their order in full. Mount Pleasant Centre ‘OUCH Pop Up Play Space’

The ‘Fun with OUCH’ campaign formed part of the initiative for Mount Pleasant Centre’s strategy to build valuable community partnerships and improve perceptions of community and belonging. Working with Mackay Hospital Foundation, the centre addressed the Brookeside Shopping Centre gap in school holiday entertainment during the January 2019 back to school shopping period, and increased ‘Christmas Shopping Weekend’ awareness of the local hospital foundation at the same time. The ‘Fun with OUCH’ campaign was driven with After significant tenancy remixing through 2017/2018 one of the the intention to create a destination where customers main objectives of the marketing plan was to alter perceptions could come together within a community hub and of Brookside as the ‘tired aunty’, and drive visitations and improve their sense of belonging within both brands. sales by positioning the centre as a thriving community hub Mount Pleasant Centre and its community partner suitable for everyday shopping and convenience, incorporating produced a professional, community-minded event that food, fashion, lifestyle and services. As a result, the Christmas resonated with retailers, the community, stakeholders Shopping Weekend was introduced to secure the primary and shoppers alike. family shopper – mum – by conducting an event that appealed to mum’s desire to complete her Christmas shopping in a positive, easy and inexpensive way. Stockland Birtinya ‘Stabilisation Campaign’

Located in the heart of the Sunshine Coast’s health hub, Fairfield Gardens Stockland Birtinya is a 10,648 sqm sub-regional centre with a flagship Coles, ALDI, two mini-majors and 30 specialties. ‘Fairfield Flavours’ As a greenfield development in a sparsely populated area and staged openings, stabilisation of the centre was ‘Fairfield Flavours’ was a successful in-centre activation key. Local competitors were also undergoing significant that took place on Saturday 17 November and allowed developments and grand openings in the same period. Fairfield Gardens to communicate its recent changes, in- The market was saturated. With a limited budget to last a crease brand awareness in the local trade area and engage six month period, the centre needed to find a cost-effective the Centre’s key demographics. wayoe t driv traffic from farther afield than the centre size and retail mix would naturally achieve on its own. A strong stabilisation campaign was launched that aligned with the centre’s value proposition, leveraged emerging food trends and provided compelling reasons to drive traffic to the centre. The campaign encouraged positive, sharable experiences with the brand while driving spend and building advocacy for the centre but also achieved incredible sales and return on investment for the retailers.

36 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 37 JOINT WINNER JOINT WINNER EXCELLENCE IN MARKETING EXECELLENCE IN MARKETING REGIONAL CENTRES REGIONAL CENTRES Orion Springfield Central Village & Tower ‘Festival of You’ ‘Village Eco Coffee Cup Campaign’

‘Festival of You’ is a wellness-inspired, sales driving, The ‘Village Eco Coffee Cup’ campaign was launched on the tactical campaign aimed at delivering memorable back of the ‘War on Waste’ movement on 11 September 2018. activations and inspiration in the fashion, health, beauty and This activation was unique and highly successful in delivering well-being categories. With a calendar of 23 unique events an important sustainability message to everyone who engaged and activations, ‘Festival of You’ was a compelling reason with , to reduce disposable cup waste and for customers to visit, and more importantly, to leave with adopt a reusable coffee cup habit. A Campaign ambassador an extraordinary experience that will help turn them into and ‘Recycling advocates’; a collaboration of centre influencers advocates for Orion. With a myriad of measurable objectives, and ambassadors, local MP, Village retailers and Toowong the outstanding results provide a solid indication of the Tower representatives reinforced more sustainable behaviour. campaign’s success. This engaging four week campaign was executed with a total campaign spend equalling just 2% of the annual marketing budget.

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FINALISTS EXCELLENCE IN MARKETING REGIONAL CENTRES

Australia Fair ‘Snap Your Southport’

To coincide with 100 years of Southport celebrations, Australia Fair and Australia Fair Metro provided an ideal organic marketing opportunity by hosting a ‘Snap Your Southport’ amateur photographic competition.

This campaign encouraged entrants to visit the suburb to capture original images of everyday life. Entries were then submitted via both centres’ websites, with finalists determined by a popular public vote on the same platforms.

Caneland Central ‘Celebrating 40 Years’

Caneland Central celebrated forty years in the Mackay region in March 2019. The campaign aimed to celebrate the Centre’s proud history and instil a sense of pride and belonging by creating authentic connections with the local community. Key highlights of the campaign included an immersive historical exhibition, customer celebrations and JUDGES’ COMMENDATION activations. EXCELLENCE IN MARKETING REGIONAL CENTRES

Cairns Central Shopping Centre ‘Self Love Festival’ Grand Plaza

Living in a society with an alarming body image crisis, Central embarked on an evolution of their much-anticipated ‘The Plaza Project’ annual model search ‘Face of ’ to develop a ‘Self Love Festival’. Cairns Central’s ‘Self Love Festival’ was the first of its kind for the region and received a fantastic response from the community. The free five-day festival promoting self love, ‘The Plaza Project’ aimed to build on the foundations set by empowerment and body confidence included interactive zones, panel sessions and a ‘Self Love Influencer Experience’ previous campaigns. The project was strategically devised to competition. leverage strong community relationships already established and provide valuable in-centre customer experiences to The interactive zones encouraged customers to conquer insecurities including a self-doubt bowling lane to bowl away your showcase the Centre’s ongoing commitment to the insecurities, self love mirror, positive affirmation stands, glitter station and compliments bar. International model and influencer community. Bree Warren was the ambassador for the campaign. Bree is blessed with a body that does not fit the traditional model mould and her message promotes positive body image and diversity. A number of local, interstate and international influencers took part in the Festival as panel members discussing topics including Confidence, Journey to Self Love and Being A Mother in The Digital Age.

The highly topical and relevant Festival was a resounding success for customers both young and old. The campaign exceed- ed its objectives gaining strong social media engagement, positive media exposure and created a framework to build on to ensure the campaigns success and evolution for years to come.

40 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 PROPERTY COUNCIL OF AUSTRALIA QUEENSLAND RETAIL PROPERTY OF THE YEAR AWARDS 2019 41 WINNER EXCELLENCE IN MARKETING SUPER / MAJOR REGIONAL CENTRES Sunshine Plaza ‘Sunshine Plaza Redevelopment Launch Campaign’ JUDGES’ COMMENDATION EXCELLENCE IN MARKETING Sunshine Plaza’s recent $440 million redevelopment expanded SUPER / MAJOR REGIONAL CENTRES the iconic centre by ~34,000sqm, incorporating brands such as David Jones, international retailers H&M and Sephora, BIG W, a fully refurbished Myer and over 100 new specialty stores. To celebrate QueensPlaza, The Myer Centre and Wintergarden the redevelopment, a two-stage launch strategy was devised and executed in November 2018 and March/April 2019. The launch was an ‘Black Friday’ overwhelming success, with over 100 activations delivered, over 550,000 customer visitations, a PR and branding campaign reach of nearly QueensPlaza, The Myer Centre and Wintergarden united to drive sales and traffic by leveraging an international shopping event. 8, million and positive media coverage with an estimated value of over $2.6 For 12 hours, non-stop, Brisbane City owned Black Friday in Queensland with the most extensive range of retailers revealing million. exceptional value offers in unison and providing a compelling reason for targeted CBD workers to shop.

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FINALISTS Indooroopilly Shopping Centre EXCELLENCE IN MARKETING ‘Community Engagement’ SUPER / MAJOR REGIONAL CENTRES Indooroopilly Shopping Centre has a strong Brisbane heritage and has focused on developing its strong community foundation within in the local trade area. The Grand Central Centre execution of in-centre community groups, alignment with schools and creating iconic Brisbane based partnerships ‘Little Book of Deals’ formed the basis of Indooroopilly Shopping Centre’s community engagement strategy. Amid stabilisation of two new food precincts, fresh food and the Dining Quarter, Grand Central launched ‘The Little Book of Big Deals’ including over 24 offers from the Centre’s food retailers. The marketing challenge was to support the growth and stabilisation of these precincts, with three goals in mind; increasing awareness of the new offer, encouraging trial and incentivising customers to change habits and driving repeat visitation. The Indooroopilly Shopping Centre campaign successfully delivered on all three marketing goals, delivering sales and traffic growth for the Centre. ‘Family Funday Campaign’

Attracting families is vital for any shopping centre, but at Indooroopilly Shopping Centre (ISC) the focus is not Grand Central Shopping Centre on just attracting but truly engaging with families. The ‘Family Funday’ campaign is a 12-month event program ‘Super Chill Winter Festival’ rolled out across the 2018/2019 financial year consisting of inclusive and engaging experiences for families. In June 2018, Grand Central was in the early stages of stabilisation, less than one year post development. The marketing challenge was to deliver a campaign to align with the winter school holiday period and connect with families who represent almost half of all households within the main trade area. The campaign needed to encourage new customers to explore the extended Centre, drive frequency of visitation of existing customers and support retailers by providing opportunities to Indooroopilly Shopping Centre increase sales. The resulting ‘Super Chill Winter Festival’ ‘Wifi Acquisition Campaign’ delivered an experiential campaign that celebrated the winter season of the Darling Downs region and delivered In April and May 2019, Indooroopilly Shopping Centre sales and traffic results for the Centre. completed a six-week Wifi acquisition campaign in collaboration witho Skyfii t drive Wifi sessions, eDM database acquisitions and influence customer behaviour through targeted real Indooroopilly Shopping Centre time messaging. Through this campaign, the centre digitally ‘Brisbane’s Merriest Christmas’ connected with shoppers to grow the customer database and improve data quality with rich profiling information including shopper intent, purpose and activity. Every centre wants Christmas to be a ‘showstopper’ for retailers and customers. But we wanted to go further for Christmas 2018 by creating the city’s best festive experience with ‘Brisbane’s Merriest Christmas’.

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Pacific Fair Shopping Centre Robina Town Centre ‘Beauty Month - Sisters Pop Up ‘Black Friday’

and Weekend’ Among an increasingly competitive retail landscape on the Gold Coast, Robina Town Centre continues to Launching winter differently, Pacific Fair starts the identify and implement innovative, compelling and season with a huge Beauty Month campaign. Over experience-led campaigns to bolster brand preference recent years Pacific Fair has positioned itself as the within the main trade area. To celebrate the unofficial Home of Beauty in Australia, as the go-to for celebrity, launch of the start of Christmas trade, Robina Town influencers and large event experiences. Beauty month Centre executed a one-day-only ‘Black Friday’ sales event included a significant social media campaign, digital underpinned by a series of pop-up activations and strong beauty campaign, mega beauty weekend and a world sales-driven retailer offers. ‘Black Friday’ was successful first retail pop-up. in attracting local shoppers to the Centre, increasing total centre traffic by +10.6%.

Pacific Fair Shopping Centre Robina Town Centre ‘UNMISSABLE CHINESE ‘Join our Table’ NEW YEAR’ The campaign was implemented to circumvent the effects of stabilisation and an increasingly competitive Pacific Fair is marketed as an UNMISSABLE tourism market, ‘Join Our Table’ united Robina Town Centre’s destination and as such an UNMISSABLE Chinese New retail food community. The campaign conceptualised Year Celebration was delivered to celebrate the season a brand positioning message, personality and but also effectively drive sales for our retail partners. USP for each of the food precincts, to effectively communicate the right precinct, to the right customer.

‘Join Our Table’ demonstrates the effective use of market segmentation, to unite the food community in a regional shopping centre and drive retail productivity across all relevant four categories in a market otherwise declining, due to both macro and micro factors. By considering the way core market segments use each precinct individually, Robina Town Centre tailored an always on communication Pacific Fair Shopping Centre and experiential plan that delivered a return on investment.

‘UNMISSABLE CHRISTMAS’ The success brought about from the ‘Join Our Table’ formula, is now being utilised to deliver always on activity Pacific Fair’s UNMISSABLE Christmas campaign was across two more of the Centre’s four core marketing unmissable in market with a two month long celebration of pillars. the season. The festivities included immersive experiences, family and community events, roving entertainment, ‘surprise and delight’ moments, an extensive digital campaign and luxury shopping event all designed to show customers that Christmas shopping at Pacific Fair is one not to miss.

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Grand Plaza ‘The Plaza Project’

‘The Plaza Project’, aimed to build on the foundations set by previous campaigns. The project was strategically devised to leverage strong community relationships already established and provide valuable in-centre customer experiences to showcase the Centre’s ongoing commitment to the community.

2020 SPONSORS

construction & fitout

group

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FINALIST EXCELLENCE IN FOOD RETAILING SIX OR LESS TENANCIES

Stockland Birtinya

Stockland Birtinya is the Sunshine Coast’s newest fresh food destination. Located centrally on Kawana Way at Birtinya, the $87 million development includes over 10,000 square metres of retail space, delivered in an innovative open-air retail experience not seen before in the region. The centre boasts custom-designed five star amenities to suit the local community, innovative design features including indoor trees, glass ceilings, with inspired coastal architectural finishes and a relaxed, friendly atmosphere.

WINNER EXCELLENCE IN FOOD RETAILING SIX OR LESS TENANCIES River Quay

River Quay is South Bank’s waterfront dining precinct. The site spans 10,000 square metres and contains five restaurants and public open space on a prime section of the Brisbane River. This unique development reenergises a previously underused section of the South Bank Parklands and provides the public with an authentic Queensland experience – the chance to connect with a precious local amenity, the Brisbane River.

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The Howard Smith Wharves revitalisation has enhanced Brisbane’s riverside by successfully transforming one of Brisbane’s most historic JUDGES’ COMMENDATION sites into a new dining, entertainment, tourism, event and recreation precinct for Brisbane and its visitors to enjoy. EXCELLENCE IN FOOD RETAILING OVER SIX TENANCIES Each operator has been carefully curated and thought has been given to creating products that previously never existed in Brisbane. The mix of tenancies and cuisines was guided by wanting to deliver the highest quality of food and a diverse range of cuisines to visitors of HSW. The City Lane and City Arcade different product mixes along with broad price ranges appeal to diverse target markets making HSW a food destination for everyone at any time City Lane was created by Lancini Property and Development as a vibrant day/night food and entertainment laneway precinct of the day. Utilising the 500m of river’s edge, locals and tourists can enjoy in Townsville’s CBD. With a mix of one-off operators and a broad selection of food on offer, City Lane provides an alternative to spellbinding views and the culinary delights served up by award-winning traditional dining and nightclubs, and is unlike any other venue in Townsville. chefs. Dining and drinking just meters from the Brisbane River sets HSW apart from other food precincts in Brisbane.

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FINALISTS EXCELLENCE IN FOOD RETAILING OVER SIX TENANCIES

Brookside Shopping Centre 2019 ANNUAL

Following the announcement that Myer were closing at Brookside, the centre undertook significant tenancy remixing. This included repositioning the centre’s food and beverage offering to a more central location. The end result of this remixing was a more contemporary and sustainable offer in the heart of the centre and an improved multi-use space.

11:30am Registration & Networking | 12:30pm – 2:45pm Royal International Convention Centre

Fish Lane ARIA Property Group are retail and residential developers 2019 CHRISTMAS LUNCH COMEDIAN based in South Brisbane. Their goal is to build buildings and projects that they will be proud to walk their families past in 20 years’ time. ARIA Property Group have an CAL WILSON! absolute committment to quality that is reflected in Come see her LIVE at the property industry’s every decision they make. BIGGEST CHRISTMAS LUNCH OF THE YEAR Fish Lane is a legacy project that has evolved organically. ARIA Property Group are thrilled and very proud to have been able to play a part in the precinct’s growth to JOIN US FROM 2:45PM FOR THE OFFICIAL AFTER PARTY AT... become an important part of the community social and commercial fabric. WELCOME TO

Fresh Food Precinct at Indooroopilly BOWEN HILLS Shopping Centre

Indooroopilly Shopping Centre’s ambience upgrade of the existing Fresh Food precinct incorporated family friendly architectural designs and new contemporary finishes that transformed the atmosphere into one that was welcoming, inclusive and uniquely Brisbane.

JOINTLY SPONSORED BY

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FINALIST EXCELLENCE IN DESIGN BOUTIQUE RETAIL

Howard Smith Wharves

The Howard Smith Wharves revitalization has enhanced Brisbane’s river frontage by successfully transforming one of Brisbane’s most historic sites into a new dining, entertainment, tourism, event and recreation precinct for Brisbane and its visitors to enjoy. Howard Smith Wharves has embraced both its dramatic natural setting and significant heritage elements, to establish a world-class destination that has activated a previously underutilised space.

The regeneration of the site has involved the adaptive re-use of four state heritage-listed restaurants, a brewery and function facilities, and the construction of three new buildings – a hotel set against the cliff face, a new function and events facility on the river bank, and a cocktail bar over the river. 80% of the site remains open green space for guests of the precinct to enjoy.

WINNER EXCELLENCE IN DESIGN BOUTIQUE RETAIL Fish Lane

Fish Lane is four blocks long, stretching form the Cultural Precinct of Grey Street to Manning Street on the cusp of eclectic West End. Fish Lane has been treated as a precinct from commencement ofIA AR Property Group’s respositioning initiatives in 2014 with major anchors at strategic points. It has also been developed in conjunction with Street; with Melbourne Street being the High Street and Brisbane’s only genuine boulevard accommodating High Street brands such as Starbucks, Gelato Messina and the . Fish Lane in contrast represents the fine grain. A bespoke mix where destinational dining and drinking venues find a home in their natural urban environment.

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FINALISTS EXCELLENCE IN DESIGN NEIGHBOURHOOD CENTRES

Racecourse Village

Racecourse Village sets the new benchmark for neighbourhood supermarket-based centres with the latest Woolworths fit-out design and an al fresco dining precinct, combined with specialty, service and lifestyle tenancies designed to maximise customer convenience and amenity. The 6,000 square metre centre is over two levels with on-grade car parking for 300 cars. This village hub is a contemporary architectural statement that perfectly melds with the classic charm of the adjoining heritage racecourse precinct, which has been an integral part of the community for over 150 years. The ‘hero’ design element is the dual gabled, barn-style roofs that romance the grandeur of the nearby heritage grandstands and stables. Graphic images of horses are imprinted into elements of the building fabric as a respectful nod to the Racecourse. Racecourse Village offers a premium retail experience to sustain the local community and the Brisbane Racing Club into the future.

Ripley Town Centre Stage 1

Ripley Town Centre Stage 1 is an integrated commercial and community hub comprising a full-line supermarket, shops, medical centre, offices and 360 on-grade car parks. The 9,400sqm development is in the process of receiving a 5-Star Green Star. As build rating due to its sustainable design and construction. WINNER This has been achieved through innovative and EXCELLENCE IN DESIGN eco-friendly design including future-proofing of building NEIGHBOURHOOD CENTRES elements to allow ease of vertical and horizontal expansion.“Satoyama Way” which is an indoor/outdoor comfortable community space with natural light, fresh Camp Hill Marketplace air, a moving water feature and greenery to minimise energy costs such as lighting and air conditioning.The The second stage of Hamell’s extension to Camp Hill Japanese concept of “satoyama” is the harmonious Marketplace has transformed an existing sub-regional interaction and seamless integration of nature and neighbourhood centre into a revitalised, boutique retail the man-made environment. Selections of finishes village. The recently completed work exemplifies that (including recycled materials) that derive inspiration successful retail centres are evolving into social hubs, creating from the agricultural and mining history of the area. community-based environments which drive retail, food and people to come together. This has been achieved by The roof forms reflect a modern interpretation of the establishing a new north-facing green heart at the centre of the barn-style structures of the past. Energy efficient solar precinct, successfully securing a lush public realm as its new panels that double as car park shade structures. anchor tenant. The centre extension demonstrates the social and commercial benefits of innovative boutique retail thinking that is supported by a strong design concept and integration of green open space, with existing tenants within Camp Hill Marketplace enjoying sales increases and uplift as a result.

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Aspley Hypermarketplace

In 2016-2017 Aspley Hypermarket underwent a significant refurbishment, complete with stylish interior upgrades, entry statements and an innovative Kaynemaile façade. The final stage of this $50 million redevelopment was the introduction of Woolworths, completing the suite of three supermarkets with Coles and ALDI. Aspley Hypermarket is now one of the most convenient and comprehensive grocery destinations in Brisbane.

Hope Island Marketplace

Hope Island Marketplace is a mixed-use, sub-regional centre located in the heart of a rapid growth corridor at the northern end of the Gold Coast. Combining two supermarkets, 25 specialty shops, a dining precinct, fast food, fitness and a medical centre this new complex fulfils local needs for retailing, medical and community requirements.Distinctive forms and flexible functionality combine to create a new hub for the local community. Streetscape treatment balances internal functionality against pedestrian and vehicle access requirements with integrated landscaping to create soft edges wherever possible. The centre’s identity is readily discernible from WINNER any aspect. End of trip facilities are provided for active transport options for both staff and patrons and over 90% of EXCELLENCE IN DESIGN parking bays are provided with shading. SUB & SUPER REGIONAL CENTRES Stockland Birtinya Sunshine Plaza The first stage of the much anticipated Stockland Birtinya Town Centre on the Sunshine Coast opened in December Sunshine Plaza, owned by APPF and The GPT Group, is 2018. The nature-infused shopping destination inspired by our a $440 million redevelopment that began construction in Queensland climate boasts a unique open-air design featuring August 2016. During the 2.5 years, the centre has undergone lush greenery and natural architectural finishes complimenting upgrades and added a new western wing along Cornmeal the coastal lifestyle of the community and the health and Creek, with new stores including Sunshine Coast’s first David wellness hub it sits within. Jones, H&M, Sephora, to name a few. Sunshine Plaza is the first super-regional shopping centre north of Brisbane. The design of the centre places great emphasis on customer experience, executed through every touch point. The centre offers a world-class experience while retaining a sense of place and community.

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Lauren Crawford Vicinity Centres

Lauren Crawford is a passionate people leader with eight years’ of retail marketing experience across regional, neighbourhood and CBD centres. This talented and dynamic emerging professional has grown community engagement while still maintaining a strong return on investment. Lauren works with the community as a partner, has won several Property Council awards and has been recognised as a finalist in the ICSC Awards. Lauren has also been elected as a 500 Women in Property representative in 2020.

Terri Thomas Stockland

Terri Thomas is a young, up-and-comming property professional and marketing strategist who has worked accross muliple asset classes in national, state and regional based roles. Amanda Attard AMP Capital

Amanda Attard is a respected Operations Manager in the retail property industry. With a passion for innovation and process improvement, she continues to drive and challenge her team to deliver exceptional outcomes for Pacific Fair and its stakeholders. Amanda commenced her career with AMP in 2016 and in this time has taken the lead on a number of cost efficiency projects and results driven sustainability initiatives within the centre.

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FINALISTS EXCELLENCE IN RETAIL INNOVATION AWARD

Fish Lane

The evolution of Fish Lane as a dining and arts precinct has been one large exercise in innovation. Every retail fit out, art and lighting installation, greening initiave, event and activation has been designed to interact with the Lane. All four blocks also have art installations embedded in the bitumen of the road and the precinct is further supported by a website, social media chanels, annual Festival and program of events and activations.

Ripley Town Centre ‘Satoyama Way’

Ripley Town Centre Stage 1 is an integrated commercial and community hub comprising a full-line supermarket, shops, medical centre, offices and 360 on-grade car parks. WINNER EXCELLENCE IN RETAIL INNOVATION AWARD

Redbank Plaza ‘Travelator Space’

With ongoing challenges within the retail sector driving better retail Sunshine Plaza - experiences for its customers, Redbank Place in Brisbane’s Eastern ‘Next Level High Ropes Course’ Suburbs saw an opportunity to create, engage and enhance customer experiences though the replacement of their existing travelators. Sunshine Plaza, owned by APPF and The GPT Group, is a $440 million redevelopment. During the 2.5 years, the centre has The challenge within this project was to change traditional perceptions undergone upgrades and added a new western wing along of how spaces within and under travelators could be utilised. The Cornmeal Creek. Sunshine Plaza is the first super-regional concept to engage the community with a focus on families visiting shopping centre north of Brisbane. The development is truly the centre brought together the idea of ‘colour my world’ incorporating innovative, including Australia`s only high ropes course and a colourful pods, mirrors, chalk boards and interactive technology to 1.1-Megawatt (MW) solar electricity system, one of the largest engage and give the children space to play under the travelators. solar panel installations at a shopping centre in the country. This innovative and creative design enhances old assets while heightening the shopper’s journey and entertain and delight the next generation of shoppers.

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Toombul Nundah Community Enterprises Cooperative Partnership

Toombul has partnered with not-for-profit Nundah Community Enterprises Cooperative (NCEC) to provide sustainable, long-term employment opportunities in landscaping and maintenance around the centre for people in the local community who have struggled with employment due to intellectual disabilities or mental illness.

Vicinity Queensland - Gympie Central, Tagium Square & Milton

Energy is Vicinity’s number one operational cost. To address energy market volatility, Vicinity created Australian retail’s largest renewable investment including embedded energy innovations across several centres in Queensland. This transformative program is helping create greater energy resilience for Vicinity’s Queensland communities and providing valuable data driven insights to improve energy efficiency and sustainable outcomes for the business.

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