2014 Buyers Guide
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Janmagazine_Layout 1 1/3/14 1:09 PM Page 1 20142014 BuYERSBuYERS GuIdE GuIdE PROduCtS & SERvICES’’ In MORE than 50 CatEGORIES FORFOR thE PR InduStRY BROadCaSt MOnItORInG, SPEECh tRaInInG, vIdEO, PRESS RELEaSE dIStRIButIOn, CLIPPInG SERvICES, COPYwRItInG, PRInt SERvICES, tv PROduCtIOn, RadIO, MEdIa MOnItORInG, MEdIa tOuRS, nEwSwIRES, wEBCaStS, SOCIaL MEdIa, SatELLItE SERvICES, PSaSPSa�S & MORE! SPECIAL FEATURE: WHEN SCANDAL HITS A COMPETITOR S ACCOUNTING CRISES, IN A POST-ENRON WORLD CRISIS COMMUNICATIONS S WHY SOME OF THE BIGGEST CRISES BEGIN INTERNALLY PROFILES OF CRISIS PR FIRMS, PG. 34 THE YEAR IN REVIEW January 2014 | www.odwyerpr.com Janmagazine_Layout 1 1/3/14 1:09 PM Page 2 Janmagazine_Layout 1 1/3/14 1:09 PM Page 3 Janmagazine_Layout 1 1/3/14 1:09 PM Page 4 Vol. 28, No. 1 January 2014 EDITORIAL UNDERSTANDING THE ERA PRSA’s gift-giving binge. OF THE ‘LONG TAIL CRISIS’ 6 Why we seem to have entered a NY TIMES GOES ‘NATIVE’ 22 new era of crisis. The New York Times will launch a native advertising program next year. EDUCATION LEADERS AND 8 CRISIS PREPARATION Our educational leaders currently REPORT: FOX PAYS TO QUIET 24 have one of the toughest PR jobs. EX-PR EXECUTIVE 10 Fox News paid a former PR exec. WEEKEND NEWS IS UP FOR $8 million in “hush money.” 8 JUST ABOUT ANYTHING Weekend news producers met for GOV COMMUNICATOR AND 26 a Publicity Club of New York panel. PR PRO PEDERSEN DIES PR pro Wes Pedersen dies at 91. WHAT IT MEANS TO BE A 9 GREAT EMPLOYEE PR FAILS OF 2013 28 There’s one quality shared by all Carnival Cruise, Washington, the best employees I’ve had. NFL top O’Dwyer’s fails of 2013. 10 A FEW TIPS FOR THE EMERGING PR PRO 34www.odwyerpr.com 2013, THE YEAR IN REVIEW A few essentials every beginning Daily, up-to-the minute PR news Jack O’Dwyer shares the top PR 30 PR pro must learn. stories of the year. 12 PEOPLE IN PR HOW A NEED FOR SPEED IS CHANGING CRISIS 32 The speed with which a crisis can PROFILES OF CRISIS arise is jaw-dropping. 14 COMMUNICATIONS FIRMS WHEN SCANDAL HITS A 34 COMPETITOR WASHINGTON REPORT Just because a crisis hits your com- petition, it doesn’t guarantee your safety..15 48 COLUMNS ACCOUNTING SCANDAL IN EDITORIAL CALENDAR 2014 A POST-ENRON WORLD PROFESSIONAL DEVELOPMENT January: Crisis Comms/Buyer’s Guide Companies facing an accounting 44 Fraser Seitel February: Environmental & P.A. scandal must adapt to new realities.16 FINANCIAL MANAGEMENT March: Food & Beverage 45 Richard Goldstein April: Broadcast Media Services WHY SOME CRISES BEGIN OPINION May: PR Firm Rankings INTERNALLY Jack O’Dwyer When companies are put under 46 June: Global & Multicultural the light by something an employee18 did. BOOK REVIEW July: Travel & Tourism Jack O’Dwyer 47 August: Financial/I.R. CRITICAL PLANNING September: Beauty & Fashion DURING A CRISIS 2013 PR BUYER’S GUIDE A three-step process for being October: Healthcare & Medical successful in weathering any crisis.20 50 November: High-Tech December: Entertainment & Sports ADVERTISERS Brunswick..................................................................23 Kellen Communications............................INSIDE COVER Sard Verbinnen & Co........................................................7 EurekAlert!.................................................................27 Kekst and Company........................................................21 Send2Press Newswire....................................................8 Gable PR.......................................................................9 LiveStar Entertainment.................................................17 Shoot Publicity................................................................30 Gorkana....................................................BACK COVER Log-On.............................................................................37 Sitrick and Co..................................................................25 Gourvitz Communications.......................................29 Nicolazzo & Associates.................................................28 Sloane & Company.........................................................33 ICR..............................................................................19 Omega Travel..................................................................39 Strauss Media Strategies..............................................31 Joele Frank, Wilkinson Brimmer Katcher....................5 Ruder Finn..........................................................................3 TV Access........................................................................46 O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. Janmagazine_Layout 1 1/3/14 1:09 PM Page 5 O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. Janmagazine_Layout 1 1/3/14 1:09 PM Page 6 EDITORIAL PRSA on gift-giving binge; should try ethics instead EDITOR-IN-CHIEF R Society of America, in a desperate effort to keep its membership from slip- Jack O’Dwyer ping below the 2000 mark of 20,266, is offering member prospects all sorts [email protected] Pof gifts including the latest, free access to its quarterly, PR Strategist. The Society, which is already offering as part of its “Six Weeks of Giving” mem- ASSOCIATE PUBLISHER bership drive six webinars worth $250 each, free section memberships worth $60, Kevin McCauley and waived initiation fee worth $65, has now made an e-mail to prospects offering [email protected] a free read of its quarterly, normally available only to members paying $255 in dues. Articles include “The Explosion of Mobile Audiences: What it Means for PR”; EDITOR “Generation on the Go: Creating Branded Content for a Sharing Culture”; “Why Jon Gingerich Healthcare Companies Are Turning to Real World Evidence,” and “Communicating [email protected] Effectively: What All Company Executives Can Learn from Paula Deen.” Deen, who revealed she had diabetes while promoting a drug for that illness, lost SENIOR EDITOR her Food Network program and sponsorships after a lawsuit revealed she used racial Greg Hazley slurs. [email protected] Society needs reforms, not gifts The PR Society, whose membership total has been stagnant for 13 years and CONTRIBUTING EDITORS John O’Dwyer which now faces the possibility it could dip below 2000 levels, must reform itself Fraser Seitel if it is to attract PR people. It should stop thinking of itself as a commodity to be Richard Goldstein marketed in the “holiday season” at marked-down prices. This is the season of good cheer and good will and it should exhibit that and lay Sarah Nicole Smetana Ostiz down the swords. Editorial Assistant & Research 1. The APR clique that has monopolized offices since the 1970s should be oust- ed forthwith by a teleconference Assembly, a technically easy thing to do. ADVERTISING SALES 2. The Society must stop lying to member prospects. It must tell them they can- Sharlene Spingler not hold national office or serve on the Ethics Board until they are APR (another Associate Publisher & Editor $285 for a bogus multiple-choice test that has little to do with PR reality). [email protected] 3. The bylaw change making Bill Murray CEO must be rescinded by the same John O’Dwyer teleconference that erases APR from the bylaws. Members must regain control of Advertising Sales Manager their own Society. [email protected] 4. VP-PR Stephanie Cegielski must report to chair Joe Cohen and the board and not to Murray. Chairs must stop hiding from the PR press; they should be ordered O’Dwyer’s is published monthly for $60.00 to hold press conferences. a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 5. The withholding and false reporting of financial information must cease. The 271 Madison Ave., New York, NY 10016. annual audit, quarterly reports and IRS Form 990 must go on the website as early (212) 679-2471 as possible in the public areas. Reporters must be allowed as members. Fax (212) 683-2750. 6. The Society must follow the ABA, AMA, AICPA and other major groups in deferring about half of dues income, a requirement of FASB. Dues cannot be booked until earned. © Copyright 2013 7. Dues of $255 must be slashed. The payroll of nearly $5.5 million is far too J.R. O’Dwyer Co., Inc. high for a staff that has two PR people on it. The head of staff should be a PR careerist. A midtown facility that is convenient to the PR community should be set OTHER PUBLICATIONS & up. That would be a fitting peace offering to the New York PR/media community, SERVICES: the largest in the nation. National conferences should be in New York most of the time. www.odwyerpr.com 4 breaking news, commentary, useful databases and more. 8. The brass knuckle legal, marketing and financial culture of the Society needs replacement with a gentler, more accommodating PR culture. PR people could do Jack O’Dwyer’s Newsletter 4 An eight- most of the jobs at h.q. page weekly with general PR news,