2014 Buyers Guide

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20142014 BuYERSBuYERS GuIdE GuIdE

PROduCtS & SERvICES’’ In MORE than 50 CatEGORIES FORFOR thE PR InduStRY

BROadCaSt MOnItORInG, SPEECh tRaInInG, vIdEO, PRESS RELEaSE dIStRIButIOn, CLIPPInG SERvICES, COPYwRItInG, PRInt SERvICES, tv PROduCtIOn, RadIO, MEdIa MOnItORInG, MEdIa tOuRS, nEwSwIRES, wEBCaStS, SOCIaL MEdIa, SatELLItE SERvICES, PSaSPSa�S & MORE!

SPECIAL FEATURE: WHEN SCANDAL HITS A COMPETITOR S ACCOUNTING CRISES, IN A POST-ENRON WORLD CRISIS COMMUNICATIONS S WHY SOME OF THE BIGGEST CRISES BEGIN INTERNALLY PROFILES OF CRISIS PR FIRMS, PG. 34 THE YEAR IN REVIEW

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Vol. 28, No. 1 January 2014

EDITORIAL UNDERSTANDING THE ERA PRSA’s gift-giving binge. OF THE ‘LONG TAIL CRISIS’ 6 Why we seem to have entered a NY TIMES GOES ‘NATIVE’ 22 new era of crisis. The New York Times will launch a native advertising program next year. EDUCATION LEADERS AND 8 CRISIS PREPARATION Our educational leaders currently REPORT: FOX PAYS TO QUIET 24 have one of the toughest PR jobs. EX-PR EXECUTIVE 10 Fox News paid a former PR exec. WEEKEND NEWS IS UP FOR $8 million in “hush money.” 8 JUST ABOUT ANYTHING Weekend news producers met for GOV COMMUNICATOR AND 26 a Publicity Club of New York panel. PR PRO PEDERSEN DIES PR pro Wes Pedersen dies at 91. WHAT IT MEANS TO BE A 9 GREAT EMPLOYEE PR FAILS OF 2013 28 There’s one quality shared by all Carnival Cruise, Washington, the best employees I’ve had. NFL top O’Dwyer’s fails of 2013. 10 A FEW TIPS FOR THE EMERGING PR PRO 34www.odwyerpr.com 2013, THE YEAR IN REVIEW A few essentials every beginning Daily, up-to-the minute PR news Jack O’Dwyer shares the top PR 30 PR pro must learn. stories of the year. 12 PEOPLE IN PR HOW A NEED FOR SPEED IS CHANGING CRISIS 32 The speed with which a crisis can PROFILES OF CRISIS arise is jaw-dropping. 14 COMMUNICATIONS FIRMS WHEN SCANDAL HITS A 34 COMPETITOR WASHINGTON REPORT Just because a crisis hits your competition, it doesn’t guarantee your safety..15 48 COLUMNS ACCOUNTING SCANDAL IN EDITORIAL CALENDAR 2014 A POST-ENRON WORLD PROFESSIONAL DEVELOPMENT January: Crisis Comms/Buyer’s Guide Companies facing an accounting 44 Fraser Seitel February: Environmental & P.A. scandal must adapt to new realities.16 FINANCIAL MANAGEMENT March: Food & Beverage 45 Richard Goldstein April: Broadcast Media Services WHY SOME CRISES BEGIN OPINION May: PR Firm Rankings INTERNALLY Jack O’Dwyer When companies are put under 46 June: Global & Multicultural the light by something an employee18 did. BOOK REVIEW July: Travel & Tourism Jack O’Dwyer 47 August: Financial/I.R. CRITICAL PLANNING September: Beauty & Fashion DURING A CRISIS 2013 PR BUYER’S GUIDE A three-step process for being October: Healthcare & Medical successful in weathering any crisis.20 50 November: High-Tech December: Entertainment & Sports

ADVERTISERS Brunswick...... 23 Kellen Communications...... INSIDE COVER Sard Verbinnen & Co...... 7 EurekAlert!...... 27 Kekst and Company...... 21 Send2Press Newswire...... 8 Gable PR...... 9 LiveStar Entertainment...... 17 Shoot Publicity...... 30 Gorkana...... BACK COVER Log-On...... 37 Sitrick and Co...... 25 Gourvitz Communications...... 29 Nicolazzo & Associates...... 28 Sloane & Company...... 33 ICR...... 19 Omega Travel...... 39 Strauss Media Strategies...... 31 Joele Frank, Wilkinson Brimmer Katcher...... 5 Ruder Finn...... 3 TV Access...... 46

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EDITORIAL PRSA on gift-giving binge; should try ethics instead

EDITOR-IN-CHIEF R Society of America, in a desperate effort to keep its membership from slip- Jack O’Dwyer ping below the 2000 mark of 20,266, is offering member prospects all sorts [email protected] Pof gifts including the latest, free access to its quarterly, PR Strategist. The Society, which is already offering as part of its “Six Weeks of Giving” mem- ASSOCIATE PUBLISHER bership drive six webinars worth $250 each, free section memberships worth $60, Kevin McCauley and waived initiation fee worth $65, has now made an e-mail to prospects offering [email protected] a free read of its quarterly, normally available only to members paying $255 in dues. Articles include “The Explosion of Mobile Audiences: What it Means for PR”; EDITOR “Generation on the Go: Creating Branded Content for a Sharing Culture”; “Why Jon Gingerich Healthcare Companies Are Turning to Real World Evidence,” and “Communicating [email protected] Effectively: What All Company Executives Can Learn from Paula Deen.” Deen, who revealed she had diabetes while promoting a drug for that illness, lost SENIOR EDITOR her Food Network program and sponsorships after a lawsuit revealed she used racial Greg Hazley slurs. [email protected] Society needs reforms, not gifts The PR Society, whose membership total has been stagnant for 13 years and CONTRIBUTING EDITORS John O’Dwyer which now faces the possibility it could dip below 2000 levels, must reform itself Fraser Seitel if it is to attract PR people. It should stop thinking of itself as a commodity to be Richard Goldstein marketed in the “holiday season” at marked-down prices. This is the season of good cheer and good will and it should exhibit that and lay Sarah Nicole Smetana Ostiz down the swords. Editorial Assistant & Research 1. The APR clique that has monopolized offices since the 1970s should be oust- ed forthwith by a teleconference Assembly, a technically easy thing to do. ADVERTISING SALES 2. The Society must stop lying to member prospects. It must tell them they can- Sharlene Spingler not hold national office or serve on the Ethics Board until they are APR (another Associate Publisher & Editor $285 for a bogus multiple-choice test that has little to do with PR reality). [email protected] 3. The bylaw change making Bill Murray CEO must be rescinded by the same John O’Dwyer teleconference that erases APR from the bylaws. Members must regain control of Advertising Sales Manager their own Society. [email protected] 4. VP-PR Stephanie Cegielski must report to chair Joe Cohen and the board and not to Murray. Chairs must stop hiding from the PR press; they should be ordered O’Dwyer’s is published monthly for $60.00 to hold press conferences. a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 5. The withholding and false reporting of financial information must cease. The 271 Madison Ave., New York, NY 10016. annual audit, quarterly reports and IRS Form 990 must go on the website as early (212) 679-2471 as possible in the public areas. Reporters must be allowed as members. Fax (212) 683-2750. 6. The Society must follow the ABA, AMA, AICPA and other major groups in deferring about half of dues income, a requirement of FASB. Dues cannot be booked until earned. © Copyright 2013 7. Dues of $255 must be slashed. The payroll of nearly $5.5 million is far too J.R. O’Dwyer Co., Inc. high for a staff that has two PR people on it. The head of staff should be a PR careerist. A midtown facility that is convenient to the PR community should be set OTHER PUBLICATIONS & up. That would be a fitting peace offering to the New York PR/media community, SERVICES: the largest in the nation. National conferences should be in New York most of the time. www.odwyerpr.com 4 breaking news, commentary, useful databases and more. 8. The brass knuckle legal, marketing and financial culture of the Society needs replacement with a gentler, more accommodating PR culture. PR people could do Jack O’Dwyer’s Newsletter 4 An eight- most of the jobs at h.q. page weekly with general PR news, media 9. Ethics enforcement must return. PR cannot be called a “profession” without appointments and placement opportunities. a disciplinary process. Formerly a $30,000-$50,000 annual Society expense, it has slipped to $2,000-$4,000 annually. Legal bills have totaled $582,608 in the past O’Dwyer’s Directory of PR Firms 4 has nine years. Staff has no interest in ethics, supposedly the No. 1 concern of mem- listings of more than 1,600 PR firms throughout the U.S. and abroad. bers. 10. The massive amounts of information stolen from the members must be O’Dwyer’s PR Buyer’s Guide 4 Products returned. Monitoring of member use of the Society database must cease. £ and services for the PR industry in 50 categories. — Jack O’Dwyer jobs.odwyerpr.com 4 O’Dwyer’s online job center has help wanted ads and hosts resume postings.

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MEDIA NOTES

saging,” NY Times goes ‘native’ He’s determined that reader confusion New York Times publisher Pinch Sulzberger in December told over native advertising won’t happen because the Times “will put all necessary employees that he’s launching a native advertising program in safeguards in place to ensure that it does- early 2014 because advertisers want “new, more immersive n’t.” ways of engaging consumers.” The paper’s advertising department, By Kevin McCauley design unit and newsroom supplied input to the creation of the native advertising Sulzberger admitted that native advertis- program “to ensure that there is never a hough banner ads “will continue to ing is sometimes controversial. “There doubt in anyone’s mind about what is be an important business,” native have been occasions where publishers Times journalism and what is advertis- Tadvertising or branded content “will have put native advertising in front of ing,” wrote Sulzberger in his memo called restore digital advertising revenue to readers in ways that did blur the line “Why is The Times launching a native growth – something we need to do to sup- between journalism and commercial mes- advertising product?” £ port our investment in the journalism of The New York Times,” Sulzberger wrote in a memo to staffers. Vowing that readers would be able to Report: Fox pays to quiet ex-PR exec. distinguish between NYT editorial content and paid plugs, he wrote: “There will be a Fox News Channel paid a former PR executive and top aide to distinctive color bar, the words ‘Paid president Roger Ailes approximately $8 million in “hush money” Post,’ the relevant company logo, a differ- after the executive was fired and threatened to go public about ent typeface and other design cues to let his time at the network, according to a report by Gawker. readers know exactly what they are looking at. By Greg Hazley “There will be strict separation between the newsroom and the job of creating con- he New York Times reported Dec. 5 Gawker, citing a Fox News executive, put tent for the new native ads. And, we will that a settlement between Fox and the deal at the seven-figure sum in a Dec. require advertiser content to adhere to a Tthe former exec, Brian Lewis, was 8 article. very high standard of quality.” reached, but terms were not disclosed. Fox fired Lewis, considered one of the most powerful people at the network and a right-hand aide to Ailes, in July, citing, in a public statement, “issues relating to financial irregularities, as well as for multiple, material and significant breaches of his employment contract.” But the gloves came off after Fox released that statement. Lewis hired an attorney who warned that “Ailes and [News Corp] have a lot more to fear from Brian Lewis telling the truth about them than Brian Lewis has to fear from Roger Ailes and his toadies telling lies about Brian Lewis.” Gawker reported that the “financial irregularities” rationale for firing Lewis was a smokescreen for the PR unit’s mis- handling of an upcoming biography of Ailes by Gabe Sherman. The Times noted the unprecedented secrecy related to the settlement at Fox News parent 21st Century Fox. Wrote veteran media reporter Bill Carter: “A series of corporate communications executives who work either for the channel or its parent organizations 21st Century Fox and News Corporation, offered the same response to inquiries about the settlement: ‘I can’t help you on this.’” Lewis led PR for CNBC during Ailes’ tenure there in the 1990s and he moved to Fox in 1996 as VP of media relations. £

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Wes Pedersen, gov. communicator and PR pro, dies Wes Pedersen, a veteran government communicator and public affairs counselor whose prolific writings on PR, policy and to “up their game” with nine axioms for the profession, including a request for grammar were well-known to readers of the Washington Post every practitioner to represent the and O’Dwyer’s, died from a heart ailment December 4 in industry: “Recognize that you can have Bethesda, Md. He was 91. a winning role in bolstering the reputa- By Greg Hazley and Kevin McCauley tion of your chosen field of work,” Pedersen wrote. Information Agency into the ’70s, writ- “Teach PR at col- Nebraska native, Pedersen ing publications, content and producing leges of your started out as a reporter for the special projects from presidential biog- choice. Write op- ASioux City Journal in Iowa after raphies to dispatches on nuclear tests. eds. Do a video for graduating from Upper Iowa He left the public sector in 1980, high school kids University, and served in the Air Force when he was named Director of contemplating during World War II. He joined the fed- Communications for the Public Affairs entry into public eral government as a writer and corre- Council, the trade group for public relations. When spondent in the 1950s. affairs pros where he worked until the critics in the media Pederson was fond of recounting his mid-2000s. insult public rela- Wes Pedersen experience as a young U.S. Information “At heart he was a writer — a witty tions and its practi- Agency staffer in Hong Kong during wordsmith who never lacked for robust tioners, respond with the late ’50s and early ’60s, a period opinions,” the Washington Post’s positive rebuttals to the misguided and that saw Chairman Mao’s consolidation Richard Leiby wrote of Pedersen. “He to their editors. Don’t expect your proof power in China and his massive peppered the Washington Post’s letters fessional organizations to do the job. “Great Leap Forward” initiative to pages with missives on political histo- They’ve been trying for years without accelerate industrialization in China, ry, martinis and the misuse of words much appreciable success to get the matching it to the West. The central (never write ‘from whence,’ he instruct- media to appreciate our work.” government in then-Peking had ginned ed, just ‘whence’).” Pedersen is survived by his wife of up its propaganda machine, churning In one of his last columns for 65 years, Angela, a son, Eric, and two out chart-busting industrial and agricul- O’Dwyer’s, Pedersen exhorted PR pros granddaughters. £ tural production statistics that awed the West. The People’s Republic of China, according to these reports, was apparently on the march to global domi- nance. However, after consulting with many of the refugees that streamed into Hong Kong from China’s hinterland who told horrible tales of massive famine and untold deaths, Pedersen compiled their stories into a report called “Grim Specter Over China,” which described how millions of rural peasants were dispatched to mines to ore iron to feed steel mills. Cropland was bulldozed for factories. Sustenance farmers were ordered to construct mini-industrial furnaces or dispatched to giant mecha- nized communal farms. The report countered Mao’s official propaganda that was swallowed hook, line and sinker by the U.S. Government and the rest of the world. Initially, Pedersen’s report was ridiculed as a flight of fancy. During the 1980s however, China admitted Mao’s Great Leap Forward had triggered the greatest famine in world history, where a minimum 30 million people perished during 1959- 1961. Pedersen remained at the U.S.

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REPORT Carnival Cruise, NFL, Washington top PR “fails” of 2013

The U.S. government, the NFL, Carnival Cruise and Toronto la of power. Ford’s recklessness, as much as it makes for good TV, is hardly a laughing Mayor Rob Ford are just a few of the winners of O’Dwyer’s matter to the good citizens of Toronto. biggest PR “fails” of 2013. By Jon Gingerich Fueled by claims that he is no longer fit to remain in office, a motion in November egory of its own), and the year ended with was passed by Toronto City Council to strip e’re just going to say what colossal kinks in the rollout of Obamacare. key aspects of Ford’s mayoral powers. everyone is thinking: 2013 was Politifact in December Despite the scandal and subsequent emas- Whuge for crisis. It was a year revealed its 2013 “Lie of culation of power — and despite the fact rife with scandal, controversy, manufac- the Year” was President that most of Ford’s core staff have since tured outrage and social media style Obama’s statement that resigned — Ford has refused to schadenfreude. Who could forget anyone who liked his/her leave, and even promises to run in Walmart’s Black Friday fiasco, or Alec health care plan could keep it. the next mayoral election, in Baldwin’s repeated anti-gay tirades, or the Obama’s dwindling legion of support- October 2014. The beleaguered sexual harassment allegations that cost San ers was forced to admit that 2013 was the Mayor has now stupidly com- Diego mayor Bob Filner his job, or NYC year the President approached Nixon-grade pared his crisis with the 1990 mayoral hopeful Anthony Weiner’s repeat- levels of credibility. invasion of Kuwait. If history is any indica- tion, the world of reality TV awaits. ed sexting gaffes? You can practically Taken together, Washington’s gross PR Carnival Cruise sails troubled waters demarcate the months by the crises that missteps in 2013 all point to an incompe- swept the headlines. tent, hopelessly inept and laughably mis- 2013 kicked off with the news that the Truth be told, whittling down every pub- managed government that is apparently luxury cruise liner’s passenger ship lic relations disaster that occurred during incapable of getting its own milquetoast Carnival Triumph had experienced an 2013 into a top-ten list took a lot of work. message straight. engine room fire that ultimately left 3,100 There was a lot of competition. After care- passengers stranded in the Gulf of Mexico ful consideration, however, we managed to for four days. With the crisis literally out to compile O’Dwyer’s top ten PR gaffes of sea, traditional wisdom would suggest that 2013. a shore-bound press would be unable to Washington fails at everything spin the event into a media crisis. The There’s no question that when it comes to Triumph disaster, however, served as a bell- PR fails in 2013, the U.S. government takes wether for the times, as photos and tweets top billing. In real- from stranded passengers lit up the social ity, this entire list media channels for the world to see, thus could be dedicated taking the crisis — now unfortunately solely to the gov- christened the “poop cruise” — out of the ernment’s follies if hands of those responsible for it. we wanted it to be. Rob Ford on the rampage After finally docking in Mobile, First the Internal Performance artist, Chris Farley imper- Alabama, Carnival was able to regain con- Revenue Service sonator and Toronto Mayor Rob Ford trol of the narrative, and threw a Showcase was raked over the became a household name in the U.S. after Showdown of concessions (refunds, free coals for targeting fabled tales of public drunkenness and drug cruises worth thousands) at travelers whose vacations were ruined by the incident. conservative non- use culminated with the rumored existence McDonald’s: no gold in these arches profits like the Tea of a video that allegedly showed him smok- Party for their tax exemption status. Then it ing crack cocaine. When Ford attempted to Pressure had been growing for some time was discovered that the Justice Department address the rumors with his patently cava- for fast-food restaurants like McDonald’s to had subpoenaed months of phone and email lier braggadocio, things, predictably, got hike workers’ wages, and strikes have even records from Associated Press reporters as worse. Ford admitted to smoking crack been staged in several cities in recent part of an ongoing DOJ investigation into (during one convoluted public admission, months. Leave it to McDonald’s, however, leaked classified documents regarding a he said he used it “probably approximately to make matters worse by releasing a series foiled terrorist plot. Then there was the about a year ago”), then followed with a of out-of-touch financial “guides” biggest bombshell of all: Edward bizarre spate of public appearances regarding how employees can get Snowden’s exposure of 200,000 classified that, impossibly, managed to give the by on their meager wages, thereby documents that offered the American public crisis more legs. He made statements highlighting just how unreason- a glimpse into the NSA’s outrageous sur- regarding a female staff member’s able those wages truly are. veillance activities, which has now been genitalia that we can’t repeat here, These “guides” didn’t account called the most significant information leak and a heated exchange on the floor of for expenditures like food, and in U.S. history and is single-handedly the Toronto City Council ended with its numbers were predicated on responsible for souring diplomatic relations Ford accidentally toppling a council mem- the premise that employees have a second with some of our greatest allies. In the fall ber. job. A second guide even managed to take we saw the GOP’s selfish shutdown of One of the reasons Charlie Sheen is the class down a notch, and advised burger- Continued on next page Washington (admittedly, this deserves a cat- funny is because he possesses nary a scintil- 0

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flippers on how much to tip their pool boys, in February, and bids are currently under- au pairs and personal trainers. way to replace him with what investors Concurrently, it was revealed that hope is fresh blood who won’t insult its cus- McDonald’s bought a $35 million luxury tomers. jet for its executives. Consumers wary of Barilla overcooks its reputation the plight of fast-food workers and current Barilla Group Chairman Guido Barilla wage disparity in America aren’t “lovin’ it.” found himself in hot water after stating, NFL drops the ball on accountability during the course of an interview with an It hasn’t been a good year for football. Italian radio station, that his company Native American groups like New York’s would never use a gay family to advertise Oneida Indian Nation have amped up their its line of products. attack against the Washington Redskins “Our family is a traditional family,” he cials initially learned about the behavior in over the team’s controversial mascot and said. “I would not do a commercial with a December 2012, Rice was suspended for name. The franchise still appears homosexual family, not for lack of several games and fined $50,000. The uni- to be in good standing (a 2013 respect toward homosexuals — versity changed its tune once ESPN aired USA Today poll found 79% of who have the right to do whatever the footage in April and the story went Americans believed that the they want without disturbing oth- national; that’s when Rutgers flew into cri- Redskins should keep their ers — but because I don’t agree sis mode and terminated Rice the following moniker) but Redskins owner with them, and I day. The assistant coach who ini- Dan Snyder hasn’t been exactly think we want to tially reported the abuse diplomatic in handling the mat- talk to traditional claims he had tried to bring ter, telling USA Today in May that he families.” Barilla noo- the matter to the attention of will “never” change the team’s name. dled on, stating that he also Rutgers’ athletic director a year Simultaneously, Miami Dolphins offen- has “no respect for adoption by gay families prior to no avail, and now claims he was sive tackle Jonathan Martin went public because this concerns a person who is not fired by the university for bringing Rice’s behaviors to light. with allegations that detailed widespread able to choose.” Deen: scattered, covered, smothered hazing and bullying in the sport, leading Barilla apologized for the statement, many to demand that the NFL address its though massive international boycotts hurt The South’s favorite celebrity chef Paula boys-will-be-boys culture. the business’ bottom line and sauced their Deen was thrown into the oven when a law- Finally, it was announced that the NFL reputation. suit filed by a former employee claimed the had agreed to pay a whopping $765 million Lululemon stretches the truth deep-fried queen had a penchant for using in a settlement brought on by a massive Chip Wilson, Founder and Chairman of racial epithets when describing African lawsuit by 4,500 former players who Vancouver-based athletic apparel line Americans. The former employee also claimed to suffer from everything from Lululemon Athletica, expounded upon Deen’s love of antebellum dementia to depression to Alzheimer’s as a showed some bad prana lore, and claimed Deen once result of concussions they received while after offering a mealy- ruminated on the idea of hosting playing the sport. The NFL long has denied mouthed explanation for a “plantation style” parties where- the prevalence of brain-related illnesses in recent defect in his compa- in African American employees football, but growing evidence, as seen in a ny’s popular line of yoga would dress as slaves. recently released book League of Denial, pants. Even though many of Deen’s suggests otherwise, and has charged the After hearing reports that alleged antics were decades-old, NFL with deliberately withholding evi- many of Lululemon’s yoga her public and courtroom expla- dence that the sport can irreparably damage pants were unintentionally nations of them managed to hurl players’ brains. see-through, the company them into the present. Reporting Abercrombie ditches loyal consumers ordered a massive recall. on her initial court deposition, A recently uncovered 2006 interview That should have ended it, The National Enquirer in June with Salon captured Abercrombie & Fitch but Wilson in November reported when asked if she had CEO Mike Jeffries claiming he doesn’t managed to stretch his foot into his mouth used the “N-word” in the past, Deen replied want overweight people (or “uncool” peo- when he went on Bloomberg TV and with a matter-of-fact, “yes, of course,” but ple) to wear his company’s clothing. Social attempted to explain the defect, but ended later clarified that she had never tried to use media pushed back, and viral videos and up insulting his customers when he said the word “in a mean way.” Deen’s gravy mock ad campaigns with names like “some women’s bodies just don’t actually train dried up: the Food Network “Attractive & Fat,” popped up overnight. work” in their line of pants. announced it The resurrected quote comes at a partic- Rutgers dribbles over abuse would not ularly bad time for Jeffries, because Video taken in 2012 captured for- renew the con- his company is hemorrhaging mer Rutgers men’s basketball head tract for her TV financially. It’s no secret the coach Mike Rice Jr. yelling at his show, and she brand isn’t as popular with players, as well as kicking them, lost more than teens as it was 10 years ago, pushing them, throwing basket- a half-dozen and A&F quarterly profits balls at their heads and referring high-profile reflect this: the once-hot to them with sexual-orientation sponsorships. retailer was down nearly epithets. Deen’s brand 20% in profits at the begin- Rutgers wasn’t particularly still remains strong, however, and a federal ning of this year. Jeffries’ savvy in how they handled the judge in August dismissed the suit brought employment contract expires situation. After university offi- against her. £

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REPORT

of pay packages. However, a proposal to 2013, the year in review cap exec pay at 12 times that of the low- est-paid worker of a firm garnered only By Jack O’Dwyer to the agency side. Coping with social 35% of the vote on Nov. 24. Pay of top media has added to the services of PR 200 CEOs in the U.S. averages $15 mil- firms. lion and is sometimes 500 times the low- raditional media continued to Income disparity was a major news est-paid employees. shrink in 2013, putting pressure on topic (the top 10% of U.S. earners took WPP stock- TPR practitioners to reach audiences home 50% of income in 2012). This holders, angered via social media, PR wire services, e-mail afflicts the ad/PR world, as evidenced by at CEO Martin networks and their own websites. the $53.3 million that Omnicom CEO Sorrell’s take, The Boston Globe and Washington John Wren took home in 2012. Not far forced a 20% cut Post were sold for fractions of their for- behind was COO Randy Weisenburger in his 2012 pay mer values, and Forbes was on the market who pocketed $31.5 million (salary, of $28.2 million. for a reported $400 million. Newspaper ad bonuses, stock sales, etc.). Both started Sorrell in some revenues dipped to $23 billion from dou- out as accountants. Ex-BBDO and Y&R years is the ble that in 2006. Online revenues are only PR practitioner Philippe Krakowski U.K.’s highest $3 billion, a small fraction of the loss. became one of Interpublic’s top five-paid executive. The irreverent Onion execs at $3,290,492 in 2012. IABC, which ceased print publication Interpublic’s CEO Michael canned 16 of 32 staffers at the end of and the American Medical Roth reported total pay of 2012 and likened reporters who criticized News of the AMA folded its $9,663,294 in 2012. this to dogs “humping in the park,” 215,000-circ. tabloid after High pay or not, ad/PR con- switched its print publication to online 55 years. Big-name drugs glomerate stocks were flying and suspended its accreditation program. like Lipitor stopped ads after high along with the rest of the COO Christopher Sorek, whose pay patents ran out. market. OMC, after ten years package was close to $200,000, left after Corporate/institutional in the doldrums at under $50, less than a year. IABC released its 990 PR staffs, under pressure soared to $70+; WPP, as low as tax return in late November, missing the from legal, financial and $25.86 in February 2009, was legal deadline of Nov. 15. Next year’s marketing, continued to $110. IPG, as high as $57 in report will probably be as late. IABCers shrink. The Centre for Corporate PA, 1999 and as low as $3.96 in 2008, get one financial report a year. Melbourne, said “PR is dead as a strategic climbed to $17. IRS Form 990 was withheld from the management function in large organiza- Wren’s 851,962 shares rose $17 million PRSA Assembly for the third year in a tions and corporations.” CCPA, with dues in value from the January price of $51.63. row, concealing a $61,000 bonus to COO of $3,500 and similar to the Arthur W. Weisenburger’s 687,703 shares rose Bill Murray that boosted his pay package Page Society in the U.S., said “socio-polit- $13.75 million. Many of the shares were to $423,647. Murray got the bonus (and a ical outcomes” (i.e., desired legislation) obtained via options, restricted stock, promotion to CEO) even though 2012 can be obtained other ways. bonuses, etc. revenues of Two new voices arrived on the PR Borrowed money helped the conglomer- $11,083,420 scene. The Oct. 14 New York Observer ates to acquire companies. WPP’s debt were $343,367 had a front pager and four was $6.6 billion; OMC, $4.65; less than they full pages inside written by IPG, $1.67B, and Publicis, were in 2006, Michael Kaminer, PR $1.39 billion. The planned the year before careerist turned journalist. It merger of OMC and Publicis, he arrived. A was almost completely creating a firm with $23B in $30 dues hike in about agency PR, naming 50 revenues, is on hold until Q2 of 2012 helped to a “power list.” The 2014. Approvals of European boost revenues. O’Dwyer Co. also had a Union and Russia are needed. Membership, prominent mention, and 17 U.S. has no objections. which was of the firms listed were fea- Income disparity earned the 20,266 in 2000, tured in the O’Dwyer’s rank- attention of Pope Francis is currently “21,000,” according to the ings. U.K. PR pro Alex (Time’s Person of the Year”) Society website. Singleton also jumped to who decried the “idolatry of A PRSA “Holiday” gift journalism, starting a blog and publishing money.” He criticized the size of the package worth $1,625 is being offered to The PR Masterclass which stressed the church’s own hierarchy, saying power new recruits. This includes five webinars quest of clients and employers for “third- should be more dispersed and that worth $250 each plus a waived initiation party endorsement.” women should have a greater role in fee of $65 and free membership in a sec- The O’Dwyer Co. documented church affairs. tion. An added inducement was free growth in the agency side of the business. Swiss voters, irked about high CEO pay access to the Society’s Strategist maga- Double-digit gains were posted by 15 of including the $78 million severance zine. The Society’s many price-off deals the 25 largest PR firms for 2012. package for Daniel Vasella of Novartis, made it sound like a department store. voted in March to ban bonuses and force Indications are this growth continued in 0Continued on next page 2013. Almost all press contact has moved companies to seek stockholder approval

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The 2014 annual conference in D.C. is a each. Journalism students who covered “making keeping a good job that much record high $1,495 for members but only for O’Dwyer’s noted that Society Chair more difficult,” Comcast adds. $1,095 “if you sign up before March 1, Mickey Nall and other speakers stressed How PR can work with legal was con- 2014.” The ABA, AMA, AICPA, etc., do the importance of ethics in PR. Non-stu- sidered by two panels at the 2013 PRSA not promote memberships with price dent reporters were banned from all ses- conference in Philadelphia Oct. 28 breaks. sions except the luncheon address by (although O’Dwyer reporters were barred Society Recruits are not warned that, Nall. from covering them). The Society itself is unless they pay $285 and become accred- Fraser Seitel published a good example of legalities ited, they are ineligible for national office the 12th edition of The trumping PR. For the third or serving on the Ethics Board, making Practice of Public Relations year in a row it withheld its them “second class citizens.” in which he said “arguably 990 income tax return from The Society’s devotion to APR con- the two most important cases the Assembly, saying it is not tinues although consultant Laura in the history of the practice “legally” required to publish it Freebairn-Smith, who was paid $50,000, of PR” were Johnson & until Nov. 15. concluded it was a bogus designation Johnson’s handling of the PR grads will not only have because the APR-granting body, the 1982 Tylenol murders and to contend with lawyers but Universal Accreditation Board, is not the 1986 murder of Diane with marketing and financial, independent (its board is dominated by Elsroth via similar poisoned both of which have a lot to say Society members). Her firm interviewed capsules. about what is communicated 750 but was not allowed to ask if APR Reporters were banned altogether or not. Future Society panels should tell should be abandoned. from an all-day career forum at New PR people how to work with those power The PR ethics slack has been taken York University April 2 sponsored by centers. Marketing, which is mostly an up by the National Press Club and New the Society’s New York chapter. VP-PR information-gathering rather than an York State Senator Liz Krueger who Arthur Yann of the national Society was information providing function, keeps a urged the Society to abandon its press- present to make sure no reporters gained close watch on anything said. Financial boycotting ways; PR Watch, which con- entrance. has an even tighter grip because anything demned the Society’s interference with The Council of PR Firms hosted “material” has to be immediately told to press freedoms and which is exposing evening career forums at Boston “disclosure media” (via PR Newswire, similar press-interference policies and University Oct. 3 and San Jose Nov. 5, Businesswire, Dow-Jones, etc.). other abuses by the American Legislative both events drawing more than 200 stu- Stress most probably played a role in Exchange Council, a group of mostly dents. There were no charges for either the sudden death on June 13 of Arthur GOP state legislators and corporate exec- event, and both were open to press cover- Yann, 48, VP-PR of the Society. Yann utives; full-length books like The Tylenol age. reported to COO Bill Murray and not to Mafia by Scott Bartz and Deadly Spin by The four sessions were praised by the the board, as indicated by the specs for Wendell Potter, and a half dozen PR blogs students and there will be another one in Yann’s replacement. For most of his five including newsroomink.com, which said early 2014 in Atlanta hosted by CPRF. J years at the Society, Yann had conducted the press boycott has cost the Society “its majors who covered for us said there a campaign to discredit O’Dwyer media credibility as an organization that can should be shorter speeches and more time and interfere with its coverage of Society speak for its members.” for questions. There should be a “litera- events whenever possible. Yann had a ture table” with PR trade publications and meteoric career directories and books on PR (besides at the Society, textbooks). A discussion of the pressures joining in 2008 on PR people is needed. and rising to the Students themselves should stage such fourth highest PR career forums and not wait for their paid on a staff professors or PR groups to do so. Half of about 55 in FedEx drivers, decked out in uni- the time should be set aside for question- one year. His forms, are not employees but inde- ing the PR execs. A well-stocked litera- pay of $137,000 pendent contractors. FedEx, dodging a ture table should be provided. The events in 2009 was bill that would force it to hire the drivers, should be open to coverage by J students more than the sold its routes and let the subcontractors and the press. $135,000 paid hire the drivers. to VP-special events Karla Voth, a staff Journalism students covered four member since 1990, and more than pro- PR career forums for the O’Dwyer Co., fessional development head Judy Voss, a providing a glimpse of what working PR staffer since 2000, who was paid people are saying about the industry. $115,000. Jennifer Ian, VP-membership Don’t expect to make a lot of money ini- who was paid $121,000, left the staff the tially, is one thing they were told. “Love PR is the fifth most stressful job, next year. Yann was no doubt the “apple” it,” was a remark by one PR executive to according to the 2013 ratings of career- of Murray’s eye. His five-year remunera- the PRSA/Georgia forum in Atlanta Feb. cast.com. It gave PR a No. 2 rating in tion, including his 2012 package of 22. 2011. PR people are beset by bosses and $191,000, totaled about $900,000. The Atlanta forum, hosted by the clients on the one side and reporters on Murray said he had “one of the toughest Society’s richest chapter ($317,000 in the other. “They live in the public eye” jobs in PR.” savings), was an all-day affair that and “have to think and act quickly.” Continued on page 31 included lunch and cost students $80 College students are attracted to PR 0

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FEATURE How a need for speed is changing crisis communications Today, in the age of hyper-connectivity and instant gratification, the speed with which a crisis can arise is jaw-dropping. The ability to move information — from source to stakeholder, from an obscure blog to the nightly news — is so rapid that situations can take on a life of their own before anyone can say “damage control.” Suddenly, the need to determine facts before responding to false statements can be a tactical danger, as pundits rely on hyperbole to state their case and media welcome their quotes to create engaging content. By Gil Bashe

Medical teams, which takes time. Bloggers, Don’t go it alone. Almost always, out- n this environment, it becomes critical to pundits and the Twitterverse can throw out side experts may be called to comment on a have in place principles and processes to any hypothesis — “I wouldn’t give that situation — whether financial analysts, Ideal with crisis management. Old cali- product to my mother!” — and that individ- investors, expert media, medical experts or brations for appropriate response time no ual opinion can be perpetuated until it even well-known customers. Keep people longer apply. Information moves faster than becomes public sentiment. important to your busi- communications and legal teams can think With so many multiple nuances at play, ness in the loop and it through — and delays in response can how can companies and communicators seek their counsel. actually accentuate and escalate the situa- prepare for successful crisis navigation in Imagine a business tion. today’s environment? The following five advocate getting a call Recently, Forbes highlighted one such tips are essential to preparedness planning: from media and being story, in which a company was fined Think outside-in, not inside-out. Start unaware of your situa- $59,000 by NASDAQ OMX after a tweet from the premise that the outside world — tion. Placing them in — posted by a private individual attending investors, customers, policymakers and an uncomfortable situ- a medical conference, not the company — news media — cares about the outside ation will result in a caused a jump in stock price and halted world — not about what the company “throw-away quote” Gil Bashe trading. How did this happen? The interim wants to communicate. What does the audi- that does not match the Phase II data captured in that fateful tweet ence need to understand and appreciate intensity of the pundit. hadn’t been disclosed by the company. about the situation, from their perspective? Plan spontaneity. Gathering the facts Worse, it took three hours for the company How does the information connect to their before providing a thoughtful and on-strat- to issue a press release containing full study best interests? As behavioral business guru egy response is essential. Saying nothing in results. Suddenly, companies are responsi- and life-coach Steven Covey advises, the meantime is foolish. Stories move so ble for their “news environment,” and not “Seek first to understand, then to be under- quickly via wires and blog posts that the just their news. stood.” Establishing that common ground is words “company could not comment at this Three hours is too long, no matter how critical in ensuring messages are received – time” are read by the outside world as you slice it — but today, even 30 minutes is particularly with a crisis swirling. “we’re not sure what is happening within a lifetime. To many of us who have been Take ownership of your assets. As the our organization.” Therefore, be ready with around this industry, a half hour may sound Twitter example illustrates, companies a comment on fact-finding rather than fac- quite reasonable — even speedy. Thirty must hold themselves responsible for any tious reassurance and offer a response-time minutes is what it takes to assess the situa- and all information available to anyone, window (and make that commitment). tion rapidly, agree upon the appropriate anywhere. Technology is swift, accessible, Speed has become a major factor in course of action, draft a response, and get and unforgiving. If it’s shareable, the news effective crisis management. That said, the content approved by legal … right? Not should come from the company first. (In truth and facts remain critical to establish- anymore. fact, in our story above, the exchange ing the credible longer-term position. The The company needed to respond with acknowledged that the data in question ability to engage effectively at the start of a urgency in the context of today’s instant were not “sensational,” and that the compa- conversation influences audience openness communications. But is it even possible to ny may have been justified in “making an to your information as the story unfolds. keep up with that pace — to assess, think initial assessment that the data did not com- Companies have always been wholly through the implications, consult with a prise price-sensitive information” — yet responsible for their brand reputation — colleague and respond? Considering the still held the company responsible for not being held accountable for their own legal implications alone of acting without a disclosing.) actions and the information others release full review. That’s why advanced prepara- Prepare Legal to be part of the about their milestones is nothing new. What tion — strategy, process and pre-approved process. Companies are often fragmented has changed is the pace – and the need for “back pocket” language — is more critical in response processes. The building of strong leadership at the communications than ever before. internal “team” takes time — and that is a helm. With the rise of social media and dig- While many companies are diligently disadvantage in a fast moving issue. It’s ital communications channels, communica- evolving strategies to leverage our rapidly important that communicators ensure their tors are now squarely in the role of quarter- evolving communications channels, they legal and regulatory colleagues invest time backing the internal process, and must take seem to assume that while the channels in understanding the media, how crises ownership of that role to help ensure suc- have changed, the rules of engagement unfold and establish a best practice that cess. have stayed the same. Not so. Companies meets their needs. Preparation enables Gil Bashe is EVP and Health Practice must have messages vetted by Legal and quick action. Director at Makovsky. £

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The crisis next door: when scandal hits a competitor When a crisis hits another company or brand in your sector, for most of us the immediate response is: “Thank goodness it wasn’t us.” However, just because the incident wasn’t tied directly to your brand, it doesn’t guarantee you won’t feel the impact. By Joan Cear

January 2010 through February 2010 were this poll were the airlines, with 52% of revention and planning are key pil- down 12.4% as compared to the same peri- those polled agreeing that air travel is much lars of any crisis management plan, od the previous year, and Chrysler was the more reliable and 56% indicating that they Pbut even the best plans are not imper- only other automaker to report a decline in think air travel is much safer than taking a vious. Not only can a company fail to pre- sales for this period. Industry wide, new car cruise. dict every potential natural or manmade sales were up almost 10%, with VW lead- What’s a company or brand to do when a disaster it might suffer, it’s even harder to ing the pack at an increase of 36.6% over disaster strikes another in their industry? anticipate the crises that might befall others the same period in 2009. The maritime law requiring a vessel to ren- within your field and the influence of those Jumping ahead to 2012, sales data would der assistance at sea to those in danger of incidents on your company or the entire appear to indicate that recalls don’t have a being lost offers an business sector. lasting impact on consumer confidence and appropriate metaphor: It’s called a halo effect, but in this case demand. According to data from the offer to assist, as the halo may radiate a negative rather than National Highway Traffic Safety appropriate. Next, a positive image. Administration and Automotive News, in review the incident When bad things happen to a company 2012, 5.3 million Toyota vehicles were and make sure your there may be four general industry-wide recalled but the automaker’s sales were up company has done all outcomes: 1. One company’s misfortune 26.6%. Honda recalled 3.3 million vehicles that it can to prevent or produces an uptick in business for its com- that year yet sales increased 24%. Eight prepare for a similar petitors 2. A crisis undermines consumer other automakers also experienced sales occurrence. Joan Cear trust in the entire industry sector and all increases that year following recalls. Chain reaction companies suffer 3. The supply chain suf- Whether this trend was a result of consumer Last year, four fers from possible reputation damage and confidence, brand loyalty, a stronger econo- Japanese automakers recalled approximate- sales decline as end user product demand my or short memories, it should not be ly 3.4 million vehicles due to a single com- wanes and 4. Members of the industry band interpreted as an excuse to manufacture mon safety problem: faulty airbags. How together to create change and over time, anything less than the safest vehicle possi- was it that they all had the same problem? restore the positive perception for the cate- ble. They all sourced airbags from the same gory. Weathering rough waters supplier. Common sourcing is a problem Crisis or opportunity? It has been less than smooth sailing for for industries because failures in the supply From the summer of 2009 to the summer Carnival Cruise Lines since 2012 when the chain create issues industry wide and may of 2010, more new and used automotive Costa Concordia ran aground and partially lead to product shortages for the end user. vehicles were recalled in the U.S. than were capsized, claiming 32 lives. The first quar- When there is a product-related crisis or sold during all of 2010. The number of ter of 2013 found Carnival striving to recall, there may be many points of impact vehicles recalled during this period topped restore its reputation once again, following for the supply chain. As part of a thorough 22 million. Unfortunately for Toyota its a series of four incidents over a five week investigation, every component that may vehicles comprised several thousand of period in which ships experienced technical have contributed to the incident will be those recalled. Consumer confidence in malfunctions. The most widely reported examined closely. This may cast a haze Toyota was riding high until late 2009 when was the fire aboard the Carnival Triumph in over the supplier, even if no blame is found. Toyota issued the first of a series of wide February that left thousands of passengers Add to that, industry concerns over compo- scale recalls. It may come as no surprise and crew adrift at sea in conditions so nent sourcing may mean that orders screech that according to GfK MRI’s Starch unpleasant, it became known as the “poop to a halt for some suppliers, while others Advertising Research Brand Disposition, cruise” by news media. experience significant demand. And when 83% of American adults had positive So while it may come as no surprise that manufacturing is stopped due to recalls or impressions of the brand prior to the first according to a Harris Poll taken in May of safety investigations, every supplier in the recall, but after a second Toyota recall in 2013, public trust in Carnival declined 28% chain will experience a slowdown. January 2010, consumers’ positive feelings from the brand’s pre-Triumph disaster rat- No industry is immune from the ripple about the brand dropped 24 points to 59%. ing, public trust across seven brands effect that can occur throughout a supply Some automakers seized Toyota’s crisis dropped 12% during the same time period. chain when a crisis occurs. Once again, cri- as an opportunity to lure the Japanese Intent to purchase a cruise vacation dropped sis prevention and preparation can help automaker’s nervous consumers to their 11% industry wide, with Carnival leading companies and industries to weather the brands by offering cash incentives of the pack with a 20% decline in prospective storm. $1,000 or more on trade-ins of Toyota vehi- vacationers. While a rising tide may lift all An agent for change cles. Toyota similarly tried to attract wary boats, clearly troubled waters for one cruise Just days after hundreds of passengers consumers, offering an average $2,256 line contributed to a negative public percep- were stranded on grounded Jet Blue planes incentive according to Edmunds.com. tion for other cruise brands and for the during a snowstorm in 2007, the airline Did it work? According to industry as a whole. Continued on page 17 Wardsauto.com, Toyota’s sales from The only group that came out ahead in 0

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FEATURE Accounting scandals in a post-Enron world The regulatory landscape has grown increasingly perilous since the Enron scandal thirteen years ago. Litigation and shareholder activism are on the rise, and the number of recent settlements and investigations signal a voracious environment. Companies facing an accounting scandal must adapt to the realities of a new paradigm. By Richard S. Levick

more aggressive. And social media have media narrative was the only one that mat- ueled by high-profile cases involving exponentially diminished the time frame tered, as social and digital media were still Enron, WorldCom, Adelphia, and in which the story can spin beyond any in their infancy. Today, that still largely FHealthSouth, accounting and disclo- company’s control. holds true — with a few major exceptions. sure fraud matters grew to as much as 33% Here’s a look at just how much the land- In the midst of an accounting scandal, of all U.S. Securities and Exchange scape has changed since 2000 — and how Twitter becomes flooded with automated Commission (SEC) enforcement actions companies facing an accounting scandal messages linking to traditional media arti- in the run-up to 2007. Then, the global can adapt. cles on the matter. That drowns out all financial crisis triggered a dramatic shift in Accept new levels of transparency. In social commentary SEC priorities. The task force responsible today’s regulatory and media environ- and makes any mean- for investigating accounting and disclo- ments, every company must assume that ingful conversation sure issues was quietly put out to pasture. accounting issues will eventually see the impossible to follow. As a result, these cases dropped to just light of day. Public companies have 11% of the SEC enforcement agenda by Consider what’s at heart of the SEC’s never turned to the end of Fiscal Year 2012. move to emphasize accounting enforce- Facebook or YouTube That’s as low as they’re likely to get for ment. It’s the internal whistleblowers com- as venues to discuss quite some time. ing forward in droves as a result of the accounting issues, so This summer, new SEC Chairman Mary incentives put in place under Dodd-Frank. stakeholders don’t Richard S. Levick Jo White announced that the Financial In Fiscal Year 2012, the SEC received 547 either. As such, what Reporting and Audit Task Force is back on insider tips alleging accounting abuses, results in virtually all the beat — with a dedicated staff and and the Commission wants more in the situations is a Twitter, Facebook, and sophisticated new data mining techniques future. Speaking in September 2013, YouTube narrative that is either non-exis- aimed at uncovering irregularities. At the Financial Reporting and Audit Task Force tent or directly reflective of the tone and same time, experts see troubling signs that Chairman David Woodcock said, volume of coverage in the New York recent upticks in corporate accounting “Whistle-blowers are hugely important. Times, Wall Street Journal, CNBC, fraud may continue in the near future. We have cases on our docket now that no Bloomberg, and other major financial This summer, Emily Chasan of the Wall amount of analytics, no amount of screen- media outlets. Street Journal’s CFO Journal blog pointed ing or proactive efforts, in my opinion, But Twitter, Facebook, and YouTube are to high interest rates, increased auditor would have ever discovered. It took some- no longer the only social media venues of turnover, and more frequent earnings one on the inside to bring us this informa- importance. In recent years, we’ve seen statement revisions as potential harbingers tion.” the emergence of Seeking Alpha, of issues to come. This despite the fact that Consider also that the advent of social Wikinvest, The Motley Fool, and other restatements are down and financial and digital media has opened new chan- social networks that cater specifically to reporting is far less susceptible to prob- nels by which anyone with knowledge of investors. These sites serve as platforms lems than it was before the enactment of the situation can go public — and that tra- for Wall Street pundits and ordinary share- Sarbanes-Oxley and Dodd-Frank. ditional journalists are digging deeper holders to share investment advice and There are also the recent settlements and than ever before. In July 2011, Olympus their views on a wide variety of corporate investigations involving JPMorgan, IBM, CEO Michael Woodford had no idea valuation issues. Together, they attract and a host of other public and private com- about accounting irregularities at his com- more than 35 million users a month. As panies. Nothing motivates regulators like pany until he read about them in a small such, they warrant careful monitoring by success. Having bagged big game in just Japanese magazine called Facta. After any company that wants to keep its finger the first few months of a rejuvenated and Woodford turned whistleblower himself, on Wall Street’s pulse as an accounting refocused effort, it’s safe to assume that the case erupted into one of the biggest investigation progresses. what we’ve seen to date is just the tip of corporate accounting fraud scandals in At the same time, public companies the iceberg. Japanese history. can’t overlook independent, high-authori- Even more troubling for CFOs and Today, the story can break anywhere at ty financial blogs such as Business Insider, boards of directors is that the legal, regula- any time — and even before you know it. Zero Hedge, or The Big Picture. Investors tory, and reputational landscape has grown If you’re caught trying to sweep it under turn to these sites for breaking news and far more perilous since the Enron era. the rug, the legal and reputational penal- views that might differ from traditional Securities litigation trends are up. ties at play will only intensify. media coverage — so they demand careful Shareholder activism is more prevalent. Understand how social media has monitoring as well. changed the game — and how it has Global regulators are better organized and 0Continued on next page more attuned. The traditional media are not. In the Enron days, the traditional

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POST-ENRON SCANDALS 0Continued from page 16 house. is the bad news. But by keeping the inves- Keep it in context. JPMorgan and tigation in context, continuing to market, IBM will survive their recent accounting and continuing to communicate on all it Don’t follow the narrative; drive scandals and the resulting attention from does on behalf of its customers, commu- it. With so many ways for the story to get the SEC. One reason is that they all main- nities, and shareholders, the company can out, and so many voices influencing the tain brands strong enough to withstand ensure there is always a steady supply of conversation, it’s more important than ever these types of controversies. good news to draw attention from the that companies get out in front of coverage In any high-profile scandal, there is bad. pertaining to an accounting investigation. always the potential for the problem to Richard Levick, Esq., is Chairman and Doing so sets the initial narrative; prevents create a vacuum in which the only news CEO of Levick. £ negative developments from carrying undue weight; and, ultimately, keeps regu- WHEN CRISIS HITS A COMPETITOR lators, plaintiffs’ attorneys, and activist 0Continued from page 15 formed the Alliance for Bangladesh investors at bay by forcing them to swim Worker Safety, to develop common safety upstream against the already dominant standards, provide loans to factory owners perception. responded by issuing “The Jet Blue to improve conditions, establish a worker There are always legal, Regulation Fair Customer Bill of Rights” which was wide- hotline and require factory inspections and Disclosure, and other compliance issues to ly praised by crisis communications pro- public release of the results in that country. consider when fomenting communications fessionals. Turning a crisis into an oppor- The crisis next door may take many strategy; but that doesn’t mean a company tunity for change is not an action that is forms but it is frighteningly closer than should stand mute. From the moment con- limited to the affected company. many companies may realize. As part of cerns about financial irregularities are The tragic collapse of a garment factory their crisis management planning, compa- deemed credible, there are multiple posi- in Bangladesh in 2013 in which 1,100 nies should prepare for managing a disas- tive messages a company can share — as workers were killed reverberated around ter that’s outside their four walls but with- long as it takes the right actions. the world. It put factory working condi- in their industry. They should also keep in Do you have a stellar record for accurate tions under the microscope as fingers were mind that competitors in business can financial reporting in the past? Has the pointed to brands whose products were become allies for improvements that can board initiated its own internal investiga- manufactured there. Several major benefit the entire sector. tion? Have independent auditors been brands, including Gap, Walmart, Target Joan Cear is Vice President of Kellen brought in to assess the issue? Are efforts and Macy’ are working together, having Communications. £ underway to ensure it is an outlier, and not an element of a larger systemic problem? All of these – when coupled with messages about the company’s commitment to rectifying the situation and seeing that it is never repeated — are points that can be leveraged to paint the company as a responsible steward of its, and shareholders’ finances. As the investigation evolves, communications must remain equally aggressive — as each new development represents another opportunity for the company, or its adversaries, to shape the narrative anew. Consider a board-specific communications strategy. Directors aren’t normally tapped as corporate spokespersons in crisis or peacetime; but accounting scandals present two reasons why they might be best suited for the job. First, there now often exists the need for a firewall between the C-Suite and board as the audit committee moves forward with its investigation. That leaves directors, along with their legal and communications counsel, as the only corporate leaders positioned to comment. Second, communications directors lend a sense of independence and credibility to corporate statements. When senior managers comment on an investigation into events that took place under their watch, today’s audiences see the fox in the hen-

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FEATURE Why some of the biggest crises begin internally We saw our share of crises in 2013, many of which should have business leaders asking: is my company prepared to handle internal issues when the press begins calling? our crisis plans to cover employees who By Ashley McCown air their complaints via video. For in-house communications pros, Company officials “strongly recom- convincing the C-suite to spend money lanning for internal crises should mended that the local franchisee rein- on crisis planning can be a tough road, be given equal weight to prepar- state the store manager, and they have but even taking a few simple steps can Ping for external threats. Gone are agreed.” make the difference between being the days when internal situations can be Though Rohr was offered his job caught flat-footed and ready to roll. So, kept quiet and swept under the rug. back, he declined the invitation. Still, it here are some things to consider when Social media has changed all that, giv- was an out-of-the-box and compassion- peeling back the curtain inside your ing employees a bullhorn to broadcast ate stroke by Pizza Hut. The message of organization to plan for or manage their beef far and wide or to anony- spending time with family around the employee-generat- mously leak internal scandals. Given holidays is a tune that rarely sounds off ed issues: the speed with which problems can key. Be self-critical. explode into crises on-line, how well A resignation watched around the world Take a hard look and how quickly companies respond is Marina Shifrin, an employee at Next internally for vul- the difference between lost sales and a Media Animation (a Taiwanese anima- nerabilities to see if tarnished reputation and recovery. tor), claimed she was working long there are potential Let’s take a look at how two compa- hours and being forced to produce con- issues. Try and be nies responded when they found them- tent of questionable quality. Frustrated, objective when selves thrust in the limelight by some- she decided in late September to create assessing the corpo- thing their employees did. a video and upload it to YouTube with rate culture, leader- Ashley McCown A slice of humility one simple message for her boss: She ship style and In November, Pizza Hut felt the heat Quits! In the video, she dances around potential “time bombs” that can be in the kitchen. The franchise owner her office late at night while describing addressed before going public. If your told store manager Tony Rohr in exactly why she needs to leave her first reaction is “no one will ever find Elkhart, Indiana, to write a letter of res- job. The video took off on YouTube out,” you have a problem. ignation after deciding to give his (nearly 17 million views as of this writ- Treat your employees well. It’s obvi- employees Thanksgiving off. Instead, ing). ous, but happy employees don’t take to he wrote a letter explaining why the It would have been predictable for social media to air their complaints. store should be closed on the holiday, Next Media to prepare a statement to Every employee has the potential to be whereupon he was fired by the fran- handle inquiries and push that out a “brand ambassador or to go rogue.” chise owner. After he spoke to a local through social media. Instead, it did How employees are treated makes the TV station in South Bend, it did not what it does best. The company made its difference. take long for the story to go viral. The own video with an announcement: Be thoughtful in your response. global pizza chain quickly found its “We’re hiring!” A written statement in With personnel matters, there are Facebook page inundated with angry response to the “I Quit” video might always legal implications. Try not to let comments. only have reinforced the image of an that be the sole driver in crafting a In the eyes of angry customers there uptight employer who doesn’t care response. Include some compassionate was no distinction between corporate about its workers. The response video thinking. Audiences will react not just Pizza Hut and the local franchisee that didn’t just say Marina was off-base in to what you say but how you say it. fired the store manager. Pizza Hut was her claims, it tried to show us. It was fun Be creative. How you package your the “bad guy,” even though it was a to watch and tried to entice prospective response can sometimes communicate franchisee that made the decision to fire job candidates by showing office perks, things that written words alone cannot. Rohr. Often times corporate headquar- including a roof-top pool and dancing. Video, music, and animation allow free- ters will take a neutral stance and let the Overall, the response got positive dom of expression that a CEO letter or franchisee deal with its own mess. But reviews — even if it didn’t get nearly as media statement do not. And chances as a family restaurant, Pizza Hut had a many views on YouTube (more than 4 are the intended audience will engage lot to lose if it appeared to take a posi- million). with it in more meaningful ways as tion that was not family friendly. Both Pizza Hut and Next Media well. Consider a recent HuffPost/YouGov moved swiftly and creatively to stem Move quickly. Being thoughtful poll in which more than 60 percent of potentially negative situations from doesn’t mean you have the luxury of Americans surveyed said stores should impacting their brands or sales. It’s hard time. You don’t, especially with social be closed on Thanksgiving. to know exactly how Pizza Hut’s crisis media. Ground is lost for every hour Rather than do nothing, Pizza Hut plan anticipates franchisee activity, but your employee is trending on Twitter or released a statement on its Facebook there is no doubt such activities can be grabbing likes on Facebook. page, saying it was “very upset by what identified in advance and planned for. Ashley McCown is President has transpired in Elkhart, Indiana.” And I guess now, we should all update of Solomon McCown & Co. £

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REPORT Critical planning: before, during, and after a crisis The key to being successful in weathering any crisis — be it local, national, international or personal in scope — is asking the right questions beforehand, doing the right things in the moment, and analyzing your past actions with a critical eye. By Terry Hemeyer

they want, to the best of your ability. same time, stick to what you know best: Doing things that benefit the company’s communications. Don’t get caught up in hen it comes to crisis manage- bottom line will go a long way. Then, legal, operational or financial counsel. ment, the before, during and once they have confidence in you, you Advise your management on how their Wafter bear equal importance. can begin to make communication rec- decisions might impact the public per- However, many communicators are ommendations about what you perceive ception of your organization. rarely prepared on all three fronts. to be the best course of action. Be innovative. Having a plan is the foundation of cri- During: make the (right) tough calls Know when to use sis management. While we won’t cover When an employee makes a serious alternative commu- every aspect involved in creating a crisis judgment error, or equipment malfunc- nications strategies plan here, I would argue that a vulnerabil- tions with grave results, or a key execu- beyond traditional ity assessment is the most important ele- tive leaves the company, you’ll have the and social media. ment in a crisis. chance to put your plans to the test. Consider face-to- Before: ask yourself the tough questions In a crisis scenario, remember that face discussions, Understanding your organization’s silence can be golden. You can never meetings with key vulnerabilities and gathering intelli- take back statements made in haste dur- publics, “Google Terry Hemeyer gence before the crisis is mandatory. ing a crisis. The number one rule is to words” advertising, You need to make it part of your job. get in, and get out — the best crisis man- select cable, etc. It’s Once you have an awareness of potential agement is quick and anonymous. In the also a good idea to seek out the advice of areas of concern, you can mitigate them best case scenario, you’ll draft well- a trusted “third party” during a crisis. and message them. In the best case, you worded statements that you’ll never They are removed enough from the situa- can address the issue so thoroughly as to need to use. But it won’t always be that tion to provide valuable objective input. remove it from your vulnerabilities list. easy, and when media, community And finally, have the guts to “fail fast” — When assessing vulnerabilities, groups, shareholders and the public are don’t keep going down a wrong road. remember the human assets. Employees all demanding answers, a calm, patient After: analyze your performace are your biggest asset and your weakest exterior will help put your internal team Good crisis management: “They han- link. In many cases, a crisis in your and the public at ease and gain their con- dled the problem well.” organization will be caused by employ- fidence. Great crisis management: “We didn’t ees or managers making bad decisions or Be truthful and transparent. An know they had a problem.” acting inappropriately. Ensure that this untruth repeated often enough can In the best case scenario, crisis situa- is considered in your list of vulnerabili- become fact. Set up and manage a “truth tions are prevented, minimized or fixed ties, and over-communicate to employ- squad” to instantly correct inaccurate before they become a public issue. ees about their role in the organization, information. Your truth squad is respon- After the dust has cleared, take a seri- communication procedures and health sible for monitoring all public informa- ous look at the plan vs. the actual. Use and safety rules. The intent is to solicit tion on the issue, and flagging and the crisis as an opportunity to update your their support. immediately correcting any inaccura- crisis plan and make any adjustments that Ultimately, planning ahead is about cies. Demand that every decision pass are needed, whether it be to the members much more than a crisis planning docu- the “60 Minutes” test. What choices of the crisis team, response procedures, or ment — in many cases, it’s all about would you make if you knew your crisis emergency notification systems. Every ensuring that you, as the leader of the would be broadcast on “60 Minutes”? crisis is different and you need to treat it communications team, have a “seat at If you suspect you’re not getting the that way. Playbooks, plans and drills are the table.” truth (or the whole truth) from top man- guides, but every crisis takes different What amount of confidence, respect agement, you have to understand your twists and turns. and credibility does your management options. You can meet with your gener- And finally, never stop learning. Be have in you? This is critical to your role al counsel, or a member of the executive well read, keep your team small, stay when a crisis hits. You don’t want to be team that you have a trusted relationship quick and “live and breathe” the crisis 24 an order taker. If you’re not sure where with, to try and sort out the issue, or you hours a day. Having luck, good timing you stand, ask yourself, “Are my vulner- can leave the company — there is not and the facts on your side are also helpful. ability assessments acted upon by man- much middle ground in this scenario. Terry Hemeyer serves as executive agement?” Be smart. Play devil’s advocate and counsel to Pierpont Communications and If the answer is no, this, unfortunately, put yourself in the shoes of the other is on the faculty of Rice University’s MBA will not be an easy fix. It takes months side. Anticipate what they perceive and program teaching crisis management and of work to gain the confidence of your what they might do. Think like them and the University of Texas at Austin teaching executives. Start by doing exactly what advise management accordingly. At the PR strategies. £

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REPORT Understanding the era of the ‘Long Tail Crisis’ We seem to have entered a new era of crisis, ever since the financial meltdown of 2008. Crises no longer “end” insomuch as they appear to experience periods of dormancy. They follow the CEO everywhere, seemingly biding their time, waiting for a reason to return. Understanding this new life-cycle, here’s what PR pros can do to attack the crises of the future. By Montieth M. Illingworth

small has become empowered and governance and stewardship. The tip- f course, there will never be a day emboldened like never before. ping point for Board involvement in when crises become a thing of Government activism reputational risk management will Othe past. Consider the on-going There’s a new sheriff in town. Or therefore be when the big institutional travails of JP Morgan Chase, once the rather sheriffs. The SEC will no longer investors make them do it. darling of Wall Street and even much of accept “neither admit nor deny” in all The core challenge in the era of the Main Street. JPMC is spending its way cases. The CFTC differentiates between Long Tail Crisis is not necessarily dealing out of scandal with financial settlements fraud with intent and recklessness. The with the Greg Smiths of historic proportions with no end in DOJ wants billions and billions of dol- of the world. By the sight. Multiply that by several other big lars to settle cases and no Wall Street time a Greg Smith banks in the U.S. and U.K. It’s been a firm is too big to jail. And it’s not over. published his op-ed curious journey for these CEOs, that is, You can expect regulators and law in The New York those left standing. And amazing in enforcement to be far more vigilant Times the damage is some regards that Jamie Dimon is still going forward. Mind you, the DOJ has done. The question is standing. It’s hard to imagine anyone yet to indict a single senior executive at what is happening in handling an imperfect situation any bet- a major corporation as a result of the the corporate culture ter on the legal and reputational fronts. GFC. So the new activism may well that creates those sit- But JPMC’s travails also make the spare the C-Suite. Only Judge Jed S. uations and what can Montieth M. Illingworth point that since the Great Financial Rakoff, in the District Courts, seems management do to Crisis we have entered an important new concerned about that (see his New York prevent them from phase in the life of corporate America Review of Books piece) and arguably ever happening? and in the times of its leadership: what I for good reason. My good friend and business partner Bart call the era of the “Long Tail Crisis.” In The speed of now M. Schwartz of Guidepost Partners, this era the “crisis” for an organization The rate at which news travels, stake- whom I consider a leader in corporate never really ends — it just lurches, or holders respond, information goes viral, compliance, says that typically it is in the pivots, from one moment, or event, to opinions are shaped, and decisions are far reaches, and quiet corners, of the another and in some Zen-like waking made has accelerated dramatically. The organization where the ethical and legal nightmare, wherever the CEO goes, notion of the “news cycle” has changed. infractions occur. Greg Smith did nothing there he is ... in the same place. Or so it There are now “cycles within cycles” wrong but he pointed to what he thought can feel that way. and they happen across media – print, was unethical. Top management has to How did we end up here? I’ve been digital, the written word, the compelling find a way to model behaviors that reach advising clients on crisis issues for image. There’s no longer a sense of a deep into the organization and then also a decades but I don’t think there’s an easy hierarchy of management over the news means for internal-self monitoring to be answer. There isn’t much that I haven’t process, let alone control. It’s not just sure everyone, top to bottom, is getting seen at both the human level and at the happening because of social media. the message. commanding heights of the organization Social media is only enabling deeper That begs the question as to whether in terms of nightmare situations, but this changes demanded by you, me, all of corporate culture can actually be shaped is new. Analytically, what we can do us. anymore in any enduring way. I have a now is begin to analyze what’s changed The CEO and top management needs theory that the boundaries of the organiza- at three different and related levels: to stay up to speed with the world not tion are becoming more porous, the life- Individual empowerment just around them but inside their organ- cycles of companies shorter, faster, and Greg Smith, Fabrice Tourre, Edward izations. What we will see in the next more disruptive, the change at the top Snowden. It’s a long list: individuals few years is the Board of Directors more frequent, and patience from share- who became the story at the meta-level becoming far more involved in these holders in short supply. The boundary of significance in terms of societal issues as well. Outside of their own between internal and external culture is impact. Smith, who explained why he fiduciary obligations, and therefore eroding. Books will be written about all left Goldman Sachs; Tourre who fought legal exposure, Boards are beginning to these shifts in corporate America and the power and lost; Snowden who delve deeper into risk assessment, perhaps full chapters will focus on what fought the power and evaded capture. including reputational risk, and risk Jamie Dimon did, and did not do, in that Add to that a new generation of whistle- management. regard and how his shareholders felt blower cases that have emerged and This is becoming even more impor- about it. I’ll certainly be reading them. employee discrimination matters. The tant as asset managers begin to wake up, Montieth M. Illingworth is President once lone person in corporations big or and step up, to exercise their power in of Montieth & Company. £

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FEATURE Educational leaders should always be prepared for crisis As we mark the one-year anniversary of the mass shooting that killed 20 first graders and six It’s Not What You Say About Yourself That Matters educators at Sandy Hook Elementary School in Newtown, Connecticut, it has become apparent that the leaders of our educational system currently have one of the toughest communications jobs in America. Here’s what we can do to ensure these institutions get a communications But What Others Say plan together before a crisis occurs By Richard Nicolazzo

Why are these plans necessary? crisis. Before something happens, lead- Here’s what has been said about Sitrick And Company: What happened at Penn State is a ership needs to decide who will com- rom elementary schools, to high good example. By burying their heads municate to each specific audience and schools, to prep schools, to colin the sand and not dealing with the what the core message will be. Message Fleges and universities, safety has Jerry Sandusky matter, the university consistency will be critical. become the number one priority. And suffered a major reputational blow Social media considerations. The “The City’s Most Prominent Crisis Management Firm.” the concern is not just coming from the when the news media discovered the unstoppable rise of social media has The New York Times parents who send their children to these former coach was a serial child moles- dramatically dimin- schools. It’s everyone who’s on cam- ter. From that point on, Penn State was ished response pus: students, administrators, teachers, forced into a defensive crisis communi- times for managing “Now (they) have hired Michael Sitrick, whose Los Angeles public-relations firm is known for going support staff, security guards, visiting cations mode. No matter what was said, a crisis. What often atomic on opponents, using “truth squads” (which dig up alleged inaccuracies in the media), “wheel-of- alumni, etc. millions of Americans will continue to took a day or more Instinctively, schools are spending associate the university with deviant now requires real- pain” tactics (negative publicity to quicken settlements), and high-profile journalists (who write profiles).” large sums of money upgrading and sexual behavior. time responses — Business Week enhancing a wide range of security sys- While no one can dispute the need to within hours and, tems. Just recently, the University of spend money on better hardware and depending on the “The firm is also home to perhaps the most concentrated congregation of journalistic talent in the public Massachusetts Amherst announced software security systems, I believe it’s nature of the inci- relations business. The vast majority of its senior professionals are former editors, reporters, and corre- plans to spend more than $2 million to equally important that institutions get dent, even minutes. Richard Nicolazzo beef up dormitory security. In Florida, their communications plans together Social media is spondents at such publications as Newsweek, the Wall Street Journal, the Financial Times, CBS News, the School Boards Association pro- before a crisis occurs. Here’s a primer powerful, but not and NPR, with most of the others having spent time in senior corporate communications positions.” posed spending $100 million in securi- on what schools need to do to ensure without risk. Schools need to make sure ty measures. While it’s difficult to pin that they can effectively manage com- they have fact-based information before — The Holmes Report down an exact estimate, my sense is munications in a crisis: responding or issuing statements via that in 2013 more than $1 billion will Explore institutional vulnerabili- social media. be spent on improved hardware and ties. Gun violence is one kind of crisis Write a plan. This is essential. I “Like more than one figure caught in a media cyclone, (he) had turned to one of the most accomplished practi- software. that can put a campus in panic. Sexual can’t count the number of times in my tioners of the dark arts of public relations ... The Winston Wolf of public relations had arrived. Wolf, as you While these enhanced security sys- harassment, rape, inappropriate stu- career that I’ve been called into a crisis will recall, was the fixer in Pulp Fiction … he washed away assassins’ blood and gore. Sitrick cleans up the tems will help prevent unwanted intrud- dent-teacher relationships, lawsuits and to discover no prior plan had been put messes of companies, celebrities, and others, and he’s a strategist who isn’t adverse to treating PR as combat.” ers, it’s unlikely they will be a panacea cheating scandals are just a few others. into place. Starting from the position of to the problem. In conjunction with the School leaders need to assess the worst- ground zero in the middle of a crisis — Fortune anniversary of the Newtown tragedy, case scenarios in their individual situa- places an unnecessary burden on school NBC News reporters visited school tions. leadership. It’s also a recipe for making buildings in the New York area and Establish communications goals poor decisions and executing inconsis- To learn more about what people are saying about Sitrick And Company, go to our website: gained easy access. In New York City, a and objectives. No matter what the tent communications. In most cases, WNBC reporter walked into seven of incident, some goals and objectives are schools need outside help in developing www.sitrick.com 10 schools without being challenged. universal. Schools will always need to a comprehensive plan. It’s a complex At one school, the reporter was able to demonstrate that leadership is respond- process that demands experienced, bypass a metal detector, roam the hall- ing swiftly and decisively, and protect- quality talent. ways, and enter a gym full of students. ing the institution’s brand and integrity. Regrettably, it does not appear that Communications planning lacking Develop strategies. People involved violence on school campuses will go Recently, counselors in Nicolazzo & in a crisis often confuse goals, objec- away. In the future, I predict part of the Associates’ Education Group Practice tives and strategies. A goal or objective selection process for sending a child to have visited more than 20 prep schools is the end result you’re trying to a school will be that institution’s adher- and colleges in New England to meet achieve, while strategies determine ence to safety protocols and its ability Corporate, Financial, Transactional, Reputational and Crisis Communications with school heads and discuss another how you’re going to get there. When to communicate in a crisis. important facet of preparedness: con- schools in crisis don’t have a strategy, Unfortunately, schools that mismanage tingency communications planning. the crisis manages them. This reactive their communications plan will do so at What we’ve learned is that while approach does not usually work out their own peril. schools conduct table-top mock drills very well. Richard E. Nicolazzo is Managing Los Angeles • New York • San Francisco • Chicago • Washington, D.C. and maintain simple “crisis contact Identify key Audiences. Remember: Partner of Nicolazzo & Associates, a lists,” few have specific, written contin- it’s not just the news media. Schools strategic communications and crisis gency crisis communications plans in have many internal and external audi- management firm headquartered in 800-288-8809 place. ences that must be kept informed in a Boston, Mass. £

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It’s Not What You Say About Yourself That Matters But What Others Say

Here’s what has been said about Sitrick And Company:

“The City’s Most Prominent Crisis Management Firm.” The New York Times

“Now (they) have hired Michael Sitrick, whose Los Angeles public-relations firm is known for going atomic on opponents, using “truth squads” (which dig up alleged inaccuracies in the media), “wheel-of- pain” tactics (negative publicity to quicken settlements), and high-profile journalists (who write profiles).” — Business Week “The firm is also home to perhaps the most concentrated congregation of journalistic talent in the public relations business. The vast majority of its senior professionals are former editors, reporters, and corre- spondents at such publications as Newsweek, the Wall Street Journal, the Financial Times, CBS News, and NPR, with most of the others having spent time in senior corporate communications positions.” — The Holmes Report

“Like more than one figure caught in a media cyclone, (he) had turned to one of the most accomplished practitioners of the dark arts of public relations ... The Winston Wolf of public relations had arrived. Wolf, as you will recall, was the fixer in Pulp Fiction … he washed away assassins’ blood and gore. Sitrick cleans up the messes of companies, celebrities, and others, and he’s a strategist who isn’t adverse to treating PR as combat.” — Fortune

To learn more about what people are saying about Sitrick And Company, go to our website: www.sitrick.com

Corporate, Financial, Transactional, Reputational and Crisis Communications

Los Angeles • New York • San Francisco • Chicago • Washington, D.C. 800-288-8809 Janmagazine_Layout 1 1/3/14 1:09 PM Page 26

FEATURE Weekend news is up for just about anything The brains behind some of New York’s most popular weekend news outlets met for a December Publicity Club of New York panel to discuss the content that shapes our Saturdays and being the first place to introduce someone’s name into the dialogue. No one Sundays. wants to be the show that puts someone on By Jon Gingerich for the first time, except us.” While the weekends are their own want New York news, but seek items they beasts, publicists should keep in mind that ews doesn’t take the weekends won’t find anywhere else. This means content needs to abide by standard pitch- off. The stories that shape our publicists should curate content with a ing protocols. Jacquelyn Marrero, Nworld continue to unfold and twist. For example, everyone looks for Producer at WNBC-TV’s “Weekend evolve even as most of us decompress Christmas activities this time of year, but Today in New York” said that while her from the Monday-to-Friday grind. Murnick said an original pitch would be to program features a smattering of headline Still, there’s a noted lack of urgency in offer a rundown of sober Christmas activ- news, trivia, and short pieces, an attention the Saturday or Sunday news cycle. ities for those who don’t drink. to timeliness is always key. Fewer hours are dedicated to the news, “Things like theater listings and listings “Always try to pitch something with a and fewer reporters are on the ground. As for nightlife activities are always very timely or significant twist,” Marrero said. a result, there’s often a dearth of content important, but there are ways you can give “If you’re pitching me a chef, is it diabetes available at producers’ disposal. The twists to that sort of content so that it awareness month? Try to engage us with December PCNY panel of news pros said stands out. Like a list of art shows that are news tie-ins.” this actually bodes well for publicists and about to close, or readings from first time “The pitch should always be tied to the PR pros, as producers of weekend shows novelists,” Murnick said. news going on that week, or that weekend, are often allowed more leeway in terms Eric Salzman, Executive Producer of or coming up,” said Homan. of content than their weekday Other protocols apply. counterparts. Marrero said publicists “Weekends for us now allow should send emails with conus to cover about six or seven cise subject lines that get to cultural events,” said Tom the point. Farkas said fol- Farkas, Director of Programing, low-up calls or email are not NY1 News. “If you have an only advised, but can con- event that weekend, and if you vince producers to take your can get someone to talk to us that pitch. For extra urgency, morning, we can cover the event Farkas also advised CC-ing and get people in seats. It can someone’s boss. definitely sell tickets.” “And know who you’re Unlike the Monday-Friday pitching,” said Farkas. “I news cycle, weekend producers know you’ve heard this aren’t necessarily tethered to the before, but when you pitch confines of hard news. Content the wrong story to the wrong varies, and as a result, the week- outlet it really annoys the end news has its own style. It’s The PCNY weekend news panel (L to R): Tom Farkas, Director of hell out of people.” typically more fun, more laid Programing, NY1 News; Carolyn Murnick, Senior Editor, MYMag; Eric Finally, running a story in a back, and more diverse than Salzman, Executive Producer, MSNBC’s “Melissa Harris-Perry”; weekend edition can also get Jacquelyn Marrero, Producer at WNBC-TV’s “Weekend Today in New your story’s foot in the door what you’d see during the rest of York”; Rick Homan, Editor, New York Post. the week. for wider exposure else- “I’m always looking for fun, Photo by Peter Himler where. For example, different things,” said Rick because NY1 News is Homan, Editor at the New York owned by Time Warner Post. “The Sunday paper, as opposed to MSNBC’s “Melissa Harris-Perry” pro- Cable, the channel is seen in a few markets our daily, isn’t nearly so harshly news-ori- gram, said his show tackles issues that outside the New York metropolitan area, ented. It’s more lighthearted. You can won’t be found during the rest of the like in Raleigh or Charlotte North pitch me a story, and if I’ve got a guy sit- week, and has a scope that falls outside Carolina. This means there are newsrooms ting around doing nothing, he can go out traditional political TV milieu. For exam- outside New York that may potentially and shoot. It’s Sunday, so we’ll take what- ple, while it’s common for most TV shows pick up your story for wider exposure. ever we can get.” to only feature guests who are proven “A lot of our stories go wide. In particu- However, because the weekend news behind a camera, Salzman said his show lar, a lot of our tech stories go pretty specializes in content you may not find routinely uses new voices who have never wide,” said Farkas. “We have several during the week, that means it has its own been on TV before. newsrooms where we send this stuff out. pitching rules. Carolyn Murnick, Senior “We’ll take the risk of putting someone There are always ways to get your story Editor of NYMag.com, said her readers who’s never been on TV. We take pride in told.” £

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FEATURE

the agency called me in and said that I had What it means to be a great employee to take control of the situation and bring this project across the finish line — you The best employees I’ve had arrived with a world of potential, know, so we could finally send that big fat but had yet to experience that quintessential transformation, bill. that “light bulb” moment when they realize the importance of So I went to the client CEO and, exas- perated, said something along the lines of developing a strategic approach for the job at hand. “Why is it that every time I come back to By John Lonsdorf you with this copy, you make changes — some of which contradict changes you I remember the exact moment it hap- made previously?” (This was my very ’ve been running a PR agency for more pened for me: I was a young account serv- naive and inexperi- than 27 years. During that time, I’ve had ice person working at an advertising/PR enced attempt at “tak- Ia lot of employees — some good, some agency. I had worked my way up from ing control.”) duds, some mediocre. Thankfully, I’ve had advertising copywriter to what was then a He looked me in the a lot who have been absolutely terrific and unique hybrid position where I was also eye and said, “I was who have driven the success we’ve servicing accounts. I had written a corpo- waiting on you to tell enjoyed over those years. rate brochure for one of my clients, a large me when it was perfect Do you know who the best employees regional commercial real estate company. and finished.” turned out to be? They weren’t the ones It was good (in my humble opinion), and I What a revelation! who arrived and immediately tried to set was proud to present it to the client’s CEO, My role in this dance John Lonsdorf the world on fire. My best employees — bask in his anticipated adulation. was far more signifi- including several who continue to serve The CEO liked it too — but, of course, cant than I had ever our clients’ needs in management positions he had some suggestions and changes. So realized or had allowed myself to think. — are those who came in with a world of I dutifully took them back to the agency, The client trusted me. He trusted that I had potential but had yet to experience that worked hard to not just make them “work,” his best interests at heart. And he trusted transformational moment that all good PR but also to make them good, and I went me enough to be in control of the situation people seem to have: that magical moment back to that CEO with his finished copy. and to offer my professional judgment, not when the light bulb turns on, and they real- Or so I thought. Suffice to say this process to be just a glorified courier service — and ize what it takes to think strategically was repeated over, and over, and over I was failing miserably! As if that in itself instead of tactfully. again. It got to the point where my boss at wasn’t enough, it also hit me that my boss at the agency had that same level of trust. And I had been shortchanging both of them — and my career at the same time — by For more than three decades, providing crisis abdicating this professional responsibility. In short, I was being tactical instead of management, strategic communications and public strategic. That was the moment the light bulb lit relations counsel to a diverse group of nationally above my head, and I began to view my and internationally-known public, private and position from a completely different perspective. Instead of simply a cog in the big- non-profit organizations. ger machine, I was the one in charge of the switches and controls — and it was up to me to take charge of the situation and to strategically look ahead and anticipate the steps that might need to be taken two, three, or even more steps ahead in the process. It was a hard but necessary lesson to learn. In my time owning an agency, I have seen many parallel examples in my great employees, most of whom came to me early in their careers, with a world of potential, but without the realization that the difference between “adequate” and “superior” is almost always in how strategic you are in the way you approach your job and your clients. Good PR people get this — maybe not at first, but shortly into their careers when the light bulb above their head turns on, providing all-important illumination. John Lonsdorf is President of R&J Public Relations. £

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FEATURE A few tips for the emerging PR po Building client trust, knowing their goals and understanding the idea that return on investment is paramount for a campaign are just a few essentials every beginning PR pro must learn. these activities. Once the client buys into the go-forward plan, everyone By Anastasia Efstratios works from the same goals and expectations, which typically makes the PR recently had the opportunity to par- count. Other measures can also make a process smooth and effective. ticipate in a panel with students at difference, such as quality of coverage, How do you build trust with a client? IBoston University’s College of driving visibility in social channels, The fastest way to build trust with a Communication for their PRLab generating leads, and building commu- client is to deliver — do what you said Program. While the discussion covered nity. At the end of the day, PR is you are going to do. a wide range of PR ground, the concept designed to achieve change — a If you are working of effective communications became a change in perceptions so you need to with a new client, central topic of the discussion. As we know where you are today and where have a kick-off head into 2014, I wanted to elaborate you’d like to be tomorrow. What defines great client service? meeting to estab- here on some of the ideas we dis- lish your operating cussed, and offer five key tips for what This is about understanding your procedures and to makes effective PR. client’s goals and doing everything you What is “good” PR? set universal expec- can to achieve them within their tations. Then, track Good PR is about the right return on monthly spend — it’s about the value and deliver against investment for that campaign. Did your you bring to the table to maximize the your deliverables Anastasia program achieve the desired goal? The return on their PR investment. And, the by the deadlines Efstratios key to this is defining metrics up front onus is often on you to educate them you established or so you can measure them. This is a col- on what activities make sense to pursue revise those dead- laborative process and a very critical based on their budget and to be trans- lines together. It’s all about the first one. It’s no longer just about the clip parent about your progress against impression so you need to be keenly focused up front to get off the ground as smoothly as possible. What happens if a client changes the direction? You need to ask why. Sometimes, the change is due to strategic corporate shift so you need to change your message and the PR effort supporting it. Other times, the reason for the change isn’t as critical, so you may not need to abandon the campaign, you may just need to change some of the activities — the levers — supporting it. So, understanding what’s driving the change will help you assess your next course of action so you can make the proper recommendation. What do you look for in aspiring PR professionals? Come in and show us you want to win. Walk us through a positive and challenging situation you have been involved in and how you handled it. We want to know how you think and react to the unexpected. More than specific job-related skills, we also want to understand your DNA: your work ethic, your attitude and your desire. We can teach you the rest. Anastasia Efstratios is Vice President of Client Services at Lois Paul and Partners. £

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2013, THE YEAR IN REVIEW fear this will impact democracy, which the weekly Ragan Report and Ragan’s PR depends on consumers getting the facts Intelligence Report and quarterly PR Continued from page 13 0 about products, services and government Journal. itself. Especially worried is Dave Carr of Tight budgets plus the security-conscious the New York Times who says the credibili- publicly-held ad/PR conglomerates (led by New York sued Wells Fargo, the ty of the “village common” is being threat- some of the highest paid executives in the nation’s biggest mortgage lender for ened — “that place where we all meet to world) erased almost all of the more than 25 allegedly not complying with a 2012 discuss our problems.” PR groups that thrived in New York in the mortgage-servicing settle- David Cay Johnston, comment- 1960s and 70s. PR Society: New ment. “Wells Gets Drilled” ing on sponsored content, asks, York (GREG: RUN PIX) gave up the said headline in the Oct. 3 “How many investigations have ghost in May after more than 50 years. New York Post. “Their you seen of unsavory practices of Although hundreds of New York PR communication with cus- department stores and grocery people attended a combined Holiday tomers is terrible,” said chains, two of the biggest print party some years ago, and numerous Attorney General Eric newspaper advertisers?” He is the major companies also sponsored such Schneiderman. Wells Fargo author of The Fine Print: How Big parties, we heard of no New York PR PR head Oscar Suris was Companies Use “Plain English” Holiday parties at all this year. co-chair of the 2013 PRSA to Rob You Blind, and also Free Lunch and PRSA/New York had set one for Dec. 15 at national conference. Rosanna Fiske, 2011 Perfectly Legal. Pier 62 in Chelsea but various elements Society Chair, joined Wells as VP- Some reporters are saying, in effect, “did not come together” and it was re- Florida. “First they starved us half to death and now scheduled as a “2014 Forward Party” Jan. One of biggest PR trends of 2013 was they want to poison the survivors.” 15 from 6 to 9 p.m., said 2014 chapter the move towards “sponsored” editorial The best route to credible ad content that President Henry Feintuch. content, also known as “branded” content is indistinguishable from the regular con- In a typical inconsistency for the Society, or “native advertising.” tent is to hire one of the publication’s own PRSA’s 2014 Chair Joe Cohen said in the The Custom Content Council says mar- writers or create a special section with the December Tactics that PR people have been keting budgets rose 13% in 2013 to an aver- assistance of the publication. talking about “getting a seat at the table” age of more than $5 million and that brand- Ad spending patterns of major compa- but that is “no longer enough.” It is now ed content made up 37% of that total. It nies have erased seven PR print publica- about having a “lead seat,” said Cohen, says 80% of marketers see more such tions since 1998 — Reputation Mgmt. who on Oct. 26 let the Assembly give his spending in 2014. “Content marketing has Magazine and the printed NL of Paul CEO title to Bill Murray without a peep of reached a perfect storm” involving all chan- Holmes; PR Quarterly; PR Reporter, and protest. £ nels, says Lori Rosen, Executive Director of CCC. Spurring the shift was the massive die- off of large portions of traditional media. Editorial types fret about the death of such a large part of the independent press and

PR news brief ATOMIC FOLDED INTO GRAYLING Atomic PR is being merged into Grayling effective Jan. 1, three years following the British firm’s acquisition of the San Francisco-headquartered tech/social media firm. Atomic co-Founder CEO Andy Getsey takes on the Executive VP title, while fellow founder James Hannon will become Chief Data Strategist. They will co-head Grayling’s U.S. technology practice. Pete Pedersen, CEO of Grayling, believes the merger provides the Huntsworth unit “additional U.S. critical mass” and “significant expertise in the use of data to guide strategy and creative.” Pedersen told O’Dwyer’s Grayling now has about $45 million in U.S. fee income and 300 staffers here. He said Grayling plans to expand its U.S. and Asian presence and bolster its digital offerings. With the addition of Atomic’s six U.S. offices, Grayling will have 10 offices in the U.S. in New York, Washington, Tallahassee, Denver, S.F., Sacramento, Los Angeles, Orange County and Silicon Valley. Grayling consolidated DutkoGrayling PA/government affairs unit in September.

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PEOPLE IN PR

a new challenge.” Earlier, Bell was Regional President for Heavyweight Alperowitz David Pace, a Washington news editor U.K, Africa and Middle East at Omnicom’s for the AP, takes the national political FleishmanHillard unit and Founding lands at H&K reins on an interim basis. Director of Westminster Strategy. £ BP’s North American headquarters is raig Alperowitz, who has more in Houston, but Morrell and Sidoti are MSL’s Huckman to Pure than two decades of PR experi- based in its Washington office. £ Cence, will join Hill+Knowlton Strategies on Jan. 6 as head of its U.S. Horn’s O’Keeffe to lead ike Huckman, former senior marcomms practice. VP/director of media strategy at He’ll take over FH San Francisco MMSLGroup, has joined Pure for interim head Communications, the life sciences PR Gary Goldhammer, firm. who is Chief of im O’Keeffe, GM and Senior He takes the H&K’s digital strat- Managing Director of tech shop chief strategist role JHorn, has egy in the U.S. in charge of IR, They will work to moved to story development, integrate the respec- FleishmanHillard to Alperowitz issues manage- tive practices to serve as San ment, crisis PR, develop campaigns Francisco general client media train- manager. that “deliver across paid, earned, shared ing and roadshow Huckman and owned media channels,” according to J.J. Carter, GM of skills development. a statement from Goldhammer. San Francisco for Huckman has 27 the past three years Alperowitz has represented blue-chips O’Keeffe years of TV experience including pharma- such as Nestlé, Procter & Gamble, for FH, was elevated ceutical/medical technology reporter at Hershey Co., Best Buy, Warner Bros. to President of the CBNC. Home Video, and General Mills. firm’s Western region in 2011. Pure, which has offices in Cambridge Most recently, he headed the consumer San Francisco is the Omnicom unit’s (MA) and Wilmington (NC) has devel- team at W20 Group, working on B2C largest West Coast office, trumping oped PR programs for clients such as Sage clients for its WCG and Twist Marketing Sacramento, Los Angeles, San Diego and Therapeutics, Aveo Oncology, GoodStart units. Orange County (Irvine). Genetics, OpGen and Boston Biotech Alperowitz was Executive VP at Lippe O’Keeffe, who was at FH earlier in his Conference. £ Taylor, Managing Director at DeVries and career, exits Horn after two years. He was a VP at FitzGerald Communications. £ Senior VP at Hill+Knowlton Strategies and earlier did a stint at Ruder Finn before start- Corporate Rx pro BP taps AP editor to ing out at Horn. £ moves to WCG lead US Comms Bell sits in B-M’s rik Hawkinson, who was VP/Global global PA chair Head of Marketing for pharmaceu- P has recruited Associated Press Etical/diagnostics giant Roche, is National Political Editor Liz urson-Marsteller has hired Kevin now at WCG. BSidoti to head its U.S. communi- Bell, Executive Chairman of As Managing Editor, he will grow the cations. BBritain’s Maitland Political, to Chair digital offerings of the San Francisco- The hires comes its global PA prac- based Top 4 inde- three months after tice. pendent firm. the energy giant He takes over for Hawkinson, who reorganized its PR Jeremy Galbraith, also worked at operation under who will remain Novartis and former journalist CEO of EMEA and Bayer, helped and Pentagon pub- Global Chief establish Roche’s lic affairs staffer Strategy Officer at initial e-commerce Geoff Morrell, who Sidoti the WPP property. site. Hawkinson previously held the Based in London, Bell Chris Deri, head of U.S. com- Bell will report to WCG President, munications slot for BP. CEO Don Baer, who praised his “seasoned said Hawkinson will “contribute directly Sidoti, who joined Dec. 31, exits the judgement, relationships and ideas.” to our ‘next experience’ offerings for AP after 14 years, first as a Cincinnati In a career spanning more than a quarter clients when they engage patients, staffer before moving to Washington as a century, Bell has supported multinationals providers and payors anywhere in the political correspondent and in 2011 polit- such as British Airways, Procter & Gamble, world.” ical editor. Aviva, Tata Consultancy and BG. WCG has offices in New York, Austin, The Huffington Post first reported At Maitland, he represented Spire Los Angeles and London. It’s part of Sidoti’s pending exit, quoting an email Healthcare, Fleurette Group of Companies W20 Group, which was founded by Jim from Sidoti that said she was “looking for and NATS. Weiss. £

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Spong’s crisis and issues manage- scenario planning; issue monitor- THE ABERNATHY BRUNSWICK ment experience has included: ing, analysis and response sup- Litigation (e.g., employment mat- port for traditional, online and MACGREGOR GROUP ters, business disputes, sharehold- social media; development of cri- GROUP er lawsuits, class-action litiga- sis communication plans; desk- 245 Park Avenue, 14th Floor tion, etc.); Negative research out- top crisis drills; spokesperson New York, NY 10167 come management; Labor dis- training; and Internet-based crisis 277 Park Avenue, 39th Floor 212/333-3810 putes (e.g., strikes and other labor counsel and tools. New York, NY 10172 www.brunswickgroup.com actions, union organizing cam- When a crisis does strike, 212/371-5999 www.abmac.com paigns); Product recalls, failure, Cone is available 24/7 to help The Brunswick Group is a corpo- tampering, etc.; Financial-related clients respond with the speed rate relations and communica- James Abernathy, Chairman & issues (e.g., earnings surprises, required in today’s online world. CEO tions consultancy. We provide restatements, bankruptcies, hos- We have extensive experience Chuck Burgess, Co-President informed advice at a senior level tile takeover attempts, etc.); developing communications Tom Johnson, Co-President to businesses and other organiza- Regulatory actions and investiga- strategy and positioning for Carina Davidson, Chief tions around the world, helping tions involving the Securities and clients navigating crises – always Operating Officer them to address critical commu- Exchange Commission, the with an eye toward preserving, nications challenges, including Department of Justice, the protecting and enhancing organi- The Abernathy MacGregor high profile issues, crisis and liti- Federal Trade Commission, the zation and brand reputation. Group is a strategic communica- gation situations. With specialists Food and Drug Administration, Cone Communications is flex- tions firm that operates in six dis- in key financial and regulatory the U.S. Department of ible in the depth of service we ciplines: crisis management, cor- centers in the U.S., Europe and Agriculture, Environmental provide crisis clients. For some porate restructuring and bankrupt- Asia, we offer seamless, interna- Protection Agency, among others; clients, we serve as the commu- cy, investor relations, transaction tional support for interacting with Accidents (e.g., workplace, truck nications arm of their response communications, IPOs and corpo- global media, investors and regu- and airplane mishaps, etc.); team. For others, we are an expe- rate and financial public rela- latory authorities. Brunswick pro- Environmental matters and real- rienced “sounding board,” react- tions. vides strategic communications estate site selection; ing to their response plans and The firm’s crisis management counsel focused on protecting our Restructurings, downsizings, providing critical third party per- practice assists clients when clients’ valuation, reputation and management changes and con- spective. We’re at the ready, unplanned circumstances threaten ability to achieve their goals. sumer boycotts. whatever the need. public perception of their organi- Carmichael Lynch Spong is zations and businesses. We offer CARMICHAEL owned by the Interpublic Group COYNE PUBLIC support to clients in all phases of of Companies. crisis planning and response by LYNCH SPONG RELATIONS advocating a crisis preparedness CONE discipline that involves identifying 110 North Fifth Street 5 Wood Hollow Road areas of vulnerability, establishing Minneapolis, MN 55403 COMMUNICATIONS Parsippany, NJ 07054 procedures, training spokespeople 612/375-8500 973/588-2000 www.carmichaellynchspong.com and agreeing to broad principles of 855 Boylston Street www.coynepr.com crisis conduct. Boston, MA 02116 The firm’s bankruptcy and Julie Batliner, Managing Director 1065 Avenue of the Americas , Senior Principal 617/227-2111 restructuring practice — which Jill Schmidt www.ConeComm.com 28th Floor includes restructurings both within Twitter: @Cone New York, NY 10018 and outside of Chapter 11 protec- Carmichael Lynch Spong’s cri- Facebook.com/ConeComm 212/938-0166 tion — has advised on some of the sis and issues management specialty group assists clients in 220 East 42nd Street 604 Arizona Avenue, Suite 10 largest and most complex restruc- Santa Monica, CA 90401 turings in corporate history. preparing for a crisis and when Suite 800A unforeseen or unplanned events New York, NY 10017 310/395-6110 Working with management and 212/894-8320 external legal and financial advi- threaten to disrupt the public or Thomas F. Coyne, CEO internal perception of their busi- sors, we develop and implement Bill Fleishman, Chief Executive Rich Lukis, President effective communications pro- ness or organization. Officer John Gogarty, Executive Vice grams that help stabilize compa- At Carmichael Lynch Spong, Mike Lawrence, Chief President nies during uncertain times. we advocate a crisis “prepared- Reputation Officer Properly executed, these plans can ness” discipline. We also recog- Jennifer Sheehy Everett, Vice Coyne Public Relations has help maximize the window of time nize that crisis management President/Crisis established itself as one of the within which management and its requires a collaborative, integrat- leading independent full-service advisors can successfully address ed approach. Carmichael Lynch Cone Communications has public relations firms in the coun- the issues fundamental to sus- Spong is widely regarded for its been managing sensitive issues try representing an impressive tained recovery. ability to partner with senior for diverse clients nationwide for collection of international corpo- executives, legal advisors and more than 30 years. Our deep rations, top national brands, high- The February issue of O’Dwyer’s will other internal and external crisis history in issue and crisis man- profile events and first-class feature a company profiles section on team members and partners to agement demonstrates that the organizations. No agency pos- Environmental PR and Public Affairs. If mitigate crises and minimize the most effective crisis management sesses a better combination of you would like your firm to be listed, impact on the organization’s rep- comes through preparedness. We unbridled creativity, limitless contact Editor Jon Gingerich at utation and business. offer clients a variety of critical enthusiasm, strategic approach, With offices in Minneapolis crisis preparedness services, impeccable integrity and client 646/843-2080 or [email protected] and New York, Carmichael Lynch including risk assessments and service than our nationally recog-

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

nized firm. rate events — from fatal mining the resolution ending violent Coyne PR’s teams of PR pro- accidents to airline crashes and protests against a Berkeley, GABLE PR fessionals have extensive experi- class-action litigation. Calif., radio station; put a juice ence developing, executing and Our counsel leverages a wide company on firm public footing 591 Camino de la Reina, Suite 730 supporting crisis communication range of industry best practices, immediately after an E.coli cri- San Diego, CA 92108 plans for clients in the following and we have exposure to a full sis; set the record straight after Phone: 619/284-1714 categories: spectrum of industry issues and media slander of packaged sal- Fax: 619/299-1030 Health, Restaurant, Toy & protocols that we consider when ads; developed the messaging www.gablepr.com Juvenile, Travel Entertainment, delivering senior crisis counsel and positioning of a California Twitter: @GablePR tPet & Animal, Executive leader- or creating customized crisis university after the bombing of ship, Food & Nutrition, training programs. Plus, our its researcher’s home by an ani- Tom Gable, President and CEO Electronics, Energy and Social team is backed by seasoned prac- mal rights terror group; helped Emily Forgeron, Director of Media. titioners in investor relations, resolve labor relations for a Public Relations media relations, employee com- highly prestigious medical Anna Crowe, Account Supervisor DAVIES munications, public affairs and group in Southern California; more to bring to bear as situa- and for so many others in which Gable PR is a full service public tions require. client names were kept out of relations, reputation management 808 State Street and crisis PR firm based in San Santa Barbara, CA 93101 Selected services include poli- the news. cy/procedure audits, executive Diego. It was founded in 1976 by 805/963-5929 Tom Gable, APR and PRSA [email protected] training, manual development, FINN PARTNERS www.DaviesPublicAffairs.com preparedness planning and drills, Fellow, former financial journalist as well as strategies for dealing and Pulitzer Prize nominee. Additional Offices: 1129 20th Street NW, Suite 200 The agency has implemented with community/interest group Washington, DC 20036 Los Angeles: 310/395-9510 activism, labor issues, data or ID long-term strategic programs to Washington, DC: 202/580-8930 [email protected] support important economic, busi- theft, litigation, environmental [email protected] issues, product liability matters, [email protected] ness, cultural, civic and community John Davies, CEO initiatives, plus complex programs Robb Rice, EVP intense media scrutiny, reputation management, government / 1875 Century Park East for regional, national and interna- Taylor Canfield, EVP tional clients. Clients have included Lisa Palmer, SVP regulatory hearings and investi- Suite 200 Sasha Boghosian, VP gations and workplace incidents. Los Angeles, CA 90067 private and public companies, Joshua Boisvert, VP www.finnpartners.com organizations, institutions and government agencies at every stage in FINEMAN PR Margaret Dunning, Managing Davies Defuses Crises. We Partner their life cycles, from start-up to a minimize damage by managing Jessica Berk Ross, Managing Fortune 100 company. It has the message and the messenger - 330 Townsend St., Ste. 119 Partner launched new products, companies San Francisco, CA 94107 on your own team, in the media, Shelly Holmes, Senior Partner and industries; built image and 415/392-1000 awareness for new developments; and within government agen- Fax: 415/392-1099 cies. We help you avert a poor www.finemanpr.com The evolving communica- helped start-ups gain reputations response to unexpected events tions landscape presents new and grow; promoted breakthroughs challenges in crisis manage- in life sciences and technology; by ensuring you are prepared. Michael Fineman, President When a crisis does occur, we get Lorna Bush, Vice President ment. Finn Partners’ crisis capa- generated buzz for new destina- your story out quickly and effec- Heidi White, Vice President bilities taps into a network of tions; educated millions about tively, and work to frame the Travis Taylor, Vice President experts from across our eight important national issues; built and discussion in the direction that Juan Lezama, Director Mosaico offices, and has grown with the rebuilt reputations; managed media best complements the busi- PR (Multicultural Division) acquisition of Widmeyer relations for international organiza- ness.We’ve turned more than Communications, a United tions; and stopped crises in their 500 crises into non-events — Founded in 1988, San Educators preferred provider of tracks. The agency’s Guru often transforming them Francisco-based Fineman PR is crisis communications counsel. Program® is registered with the into opportunities. nationally renowned for its Our approach to crisis man- U.S. Patent and Trademark Office Since 1983, Davies has con- expertise and high profile work agement involves strategic as a public relations program that sistently ranked among the top in crisis communications. assessment and effective builds images and reputations for strategic communications firms In 2013, Fineman PR worked response, as well as a risk man- clients of any size and type. in the United States. extensively to assist in commu- agement model. We are well Over the past three decades, nications for private schools and versed in how clients should Gable PR has managed more than DIX & EATON outdoor adventure camps. prepare for and navigate diffi- 100 crisis, issues management and Issues ranged from labor litiga- cult situations — local, national litigation support programs. Clients tion to camp fatalities. Fineman or global. Planning for the have included international corpo- 200 Public Square, Suite 1400 PR’s food safety practice was worst before anything occurs rations and trade associations, pub- Cleveland, OH 44114 licly traded companies, national fast 216/241-0405 also enlisted for a major, nation- means that a crisis will be more www.dix-eaton.com al poultry issue. manageable and a positive out- food and lodging companies, hospi- Historically, Fineman PR’s come more likely. We conduct tals and hospital chains, manufac- Scott Chaikin, Chairman & CEO successful, high profile crisis scenario planning and simula- turers, utilities, energy producers, Matt Barkett, Senior Managing work included addressing the tion, messaging exercises and chemical companies, pharmaceuti- Director public’s perception about Avian media training. cal companies, real estate develop- Influenza for a West Coast poul- In times of immediate crisis, ers and religions. Tom Gable, CEO, The members of Dix & try producer; managed conse- when we can’t plan ahead, we has contributed to two international Eaton’s crisis team have success- quences from the Santa Barbara work with our clients to address books on crisis PR and the agency fully developed and executed “Tea Fire” for a college beset by issues and help them communi- has a crisis communication manual communications strategies the firestorm; initiated client cate with stakeholders, the and proprietary system that ensure designed to help management community relations after a media and the public to defend speedy, confidential and successful teams protect their organiza- tragic apartment complex and preserve reputation, restore programs. Agency programs have tion’s reputation and effectively explosion in Truckee, Calif.; trust and mitigate concerns earned the highest honors in the PR navigate unprecedented corpo- provided communications and about the future. profession.

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

passenger ferry crashed into a dock or when that is not possible, to pre- GOURVITZ HENNES PAYNTER in New York City’s Financial pare the organization to minimize District injuring more than 60 pas- the damage through a carefully COMMUNICATIONS COMMUNICATIONS sengers. crafted internal and external communication program. 875 Sixth Avenue, Suite 1708 50 Public Square, Suite 3200 ICR Public relations cannot “fix” a New York, NY 10001 Cleveland, Oh 44113 broken organization. But manage- 212/730-4807 Ext.11 216/321-7774 761 Main Avenue ment that develops an appropriate Fax: 212/730-4811 [email protected] and effective operational response [email protected] www.crisiscommunications.com Norwalk, CT 06851 Fax: 203/682-8201 can make a significant impact on www.gourvitzcommunications.com the organization’s recovery by also Bruce Hennes, Managing www.icrinc.com Paul Gourvitz, President Partner implementing an appropriate and Robert Gourvitz, Producer Barbara Paynter, APR, Partner Thomas M. Ryan, CEO, Co- effective internal and external com- 310/569-5602 Nora Jacobs, APR, Vice Founder munication strategy. President Don Duffy, President ICM has been helping corporate, In 2013, Gourvitz Howard Fencl, APR, Vice government and not-for-profit President Established in 1998 and private- clients for more than 20 years. Our Communications expanded its ly-held, ICR partners with compa- Interactive Media Tours staff of Senior Consultants include Hennes Paynter Communications nies to develop and execute strate- specialists in PR/litigation, educa- business three fold. Gourvitz is one of the few agencies in the U.S. gic communications programs that Communications is the only tion, manufacturing, community focused exclusively on crisis com- achieve business goals, build credi- affairs, public relations, healthcare, company currently doing IMT’s munications. Since 1989, the firm bility, and enhance the value of the the right way. We do not do religion and not-for-profit organi- has served corporations, education- enterprise. The firm’s pairing of zations, as well as media/ Internet Media Tours, we do al and health institutions, govern- capital markets veterans and senior Interactive ones. Video content spokesperson training and coach- ment agencies and nonprofits “on communications professionals pro- ing. delivered to legitimate sites trial” in the Court of Public vides a highly-differentiated offer- with UVPM of over 20 million Opinion. Services include media ing, one that continues to serve as viewers. training, crisis communication the foundation for significant Gourvitz, who invented the plans, crisis drills and litigation growth. multiple press tour business, communications. Today, ICR has approximately i.e, known as co-op SMT’s has Bruce Hennes is one of Ohio’s 400 clients across 20 industries and also grown by leaps and best-known crisis specialists and is one of the largest independent bounds. The Key at Gourvitz is media trainers. He is also an in- agencies in North America main- solid professional talent, such demand speaker at law firms, uni- taining offices in Boston, as Elizabeth Werner, Jamie versities, bar and trade associations Connecticut, Los Angeles, New Sorcher, Mark Schlereth, on the subject of crisis communica- York, San Francisco and Beijing. Alison Rhodes, Rudy Maxa, tions, frequently training govern- In 2013, ICR once again saw Emily Kaufman, set design, b- ment, safety and education officials double digit revenue growth driven roll and every SMT has an ANR to communicate effectively during by new client wins including included and all guarantee the extreme crisis situations threatening Noodles & Company, Advent Daily Buzz. public safety. Software, Diamond Foods, The SMT biz is still the core Barbara Paynter has 20+ years Container Store, Inc. and AMC of Gourvitz Communications. experience helping big-name Entertainment Holdings. In Food, Beauty, Sports and Tech. clients resolve crisis and reputation- January of 2013, the ICR Some of the people we have al issues. She heads up the firm’s XChange, ICR’s annual investor worked with in 2013 are: SWAT team of battle-tested, sea- conference, celebrated its 15th year Sophia Vergara, Allison soned and senior professionals. with more than 150 private and Institute for Crisis Management Williams, Ali Larter, La La Nora Jacobs, a three-time Silver public company management President Erika Hayes James, Anthony, Kevin and Danielle Anvil winner, has decades of expe- teams and 2,200 attendees, a record PhD. Jonas, Chris Pratt, Lisa rience with consumer and industrial for the event. ICR marked the occa- Vanderpump, Erin Andrews, products, healthcare, biotechnolo- sion by ringing NASDAQ’s open- David Koechner, Mario Battali, gy, education, chemicals and plas- ing bell live from the conference. Tim Love, Tim Gunn, Alex tics. JOELE FRANK, Morgan, Nicole Richie, Jay Howard Fencl also has decades THE INSTITUTE Bilas, Dwayne Wade, David of crisis communications and media WILKINSON Cooperfield, Malin Ackerman, training experience, with large firm FOR CRISIS Jordan Sparks, David Turtera BRIMMER KATCHER experience plus five years as assis- MANAGEMENT and Devin Alexander and more. tant news director for WKYC-TV, And Gourvitz offers HD pro- Cleveland’s NBC affiliate. 622 Third Avenue, 36th Floor duction and post production For four straight years, Hennes 455 S. Fourth St., Suite 1490 New York, NY 10017 services 24/7. B-roll’s, webina- Paynter has won the Gold Award Louisville, KY 40202 212/355-4449 502/587-0327 rs, sizzle reels and just about from the Public Relations Society www.joelefrank.com every and anything you need or www.crisisconsultant.com [email protected] of America — Greater Cleveland www.ImpactMovie.com/icm want for PR or advertising proj- Chapter for its crisis-related work. ect. Joele Frank, Managing Partner In 2009, Hennes Paynter won Erika Hayes James, PhD, Trust in Gourvitz. You will PRSA’s coveted “Best of Show” President never, ever be disappointed When an unexpected, out-of- award for its work with another the-ordinary event threatens a com- agency on the national peanut butter The Institute for Crisis pany’s operations or reputation, a View and download profiles of hundreds recall. In 2012, the firm won the Management is a specialty commu- fast and intensive response is of PR firms specializing in more than a Gold Award for its Crisis Comm & nications consulting practice help- essential to prevent or mitigate seri- dozen industry areas at: Media Relations E-Newsletter. And ing organizations identify potential ous damage. We have extensive business crises and resolve the www.odwyerpr.com in 2013, the firm again won “Best Continued on page 38 of Show” for its response when a issue(s) before it becomes public, 0

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JOELE FRANK workplace abuse for public and pri- accidents, death on the premises, vate companies as well as not-for- L.C. WILLIAMS & food-borne illness and environ- 0Continued from page 36 profit educational institutions. In mental pollution, to boycotts, connection with this practice Kekst ASSOCIATES strikes and corporate fraud have all conducts crisis communications been expertly handled by our senior experience in delivering unique training and crisis simulations for 150 N. Michigan Avenue executives. solutions for unique situations, clients’ management teams and Suite 3800 During crisis events, Marx including earnings surprises; short boards of directors. Chicago, IL 60601 Layne crisis counselors are on-call attacks; accounting irregularities; 312/565-3900 24/7/365. Our team members are regulatory actions and government Fax: 312/565-1770 experienced in working with legal investigations; management KELLEN [email protected] www.lcwa.com advisors, police departments and Leading the Travel Industry changes; facility closures and COMMUNICATIONS municipalities while keeping com- workforce reductions; labor dis- pany executives apprised at all putes; facility disasters and work- Kim Blazek Dahlborn, President 355 Lexington Avenue, 15th Floor and CEO times of the crisis situation as it place violence; data security by Providing Professional New York, NY 10017 Gary Goodfriend, Executive Vice unfolds. breaches; consumer boycotts, and 212/297-2100 President We also train company product recalls. www.kellencommmunications.com spokespersons in the development We are immediately available to Travel Services Since 1972 Joan Cear, Vice President Crisis communications requires of key speaking points and delivery our clients during all phases of cri- speed, sensitivity and strategy. of messaging. Using the latest sis planning and response. And 1100 Johnson Ferry Rd. L.C. Williams & Associates media technology, our executives when a client is in the spotlight, we Suite 300 (LCWA) has successfully guided tap into the power of social media Atlanta, GA 30342 help determine how best to control clients — from Fortune 500 com- to monitor sentiment and provide the dialogue, take the initiative, fix 404/836-5050 panies to non-profit organizations Debra Berliner, Vice President direction on how to protect and what’s broken and gather support. — through some of their worst- manage the client’s brand. We give our clients the training and case scenarios, including product Additionally, we understand how to tools necessary to hit the ground 750 National Press Building 529 14th Street N.W. recalls, lawsuits, Chapter 11 bank- leverage social media tools as part running when a crisis strikes. Washington, DC 20045 ruptcies, government regulations, of an arsenal to respond rapidly, 202/591-2439 restructuring and reorganization whether the crisis occurs in Detroit KEKST AND Francie Israeli, Vice President initiatives, employee and labor or in any other region of the nation. COMPANY relations issues, workplace acci- From privately held entities to Crisis communications and dents, natural disasters, environ- Fortune 500 companies, Marx issues management are core mental crises and more. Layne has a twenty-year history of 437 Madison Avenue, 37th Floor strengths of Kellen A new area of concern for com- successfully developing proactive, New York, NY 10022 Communications, a public rela- panies is how and when to respond comprehensive crisis communica- www.kekst.com tions, public affairs and digital to extremely negative chatter and 212/521-4800 tions plans that are in place before, agency. We skillfully guide vitriol expressed by bloggers and during and after a crisis. James Fingeroth, President and clients through critical issues, those on social media networks. Chief Executive Officer from high profile crises that LCWA counsels clients on how to MEDIA & Lawrence Rand, Executive threaten a company or even an best minimize the impact of such Chairman entire industry to implementing online criticism. COMMUNICATIONS compelling public affairs cam- Our trained crisis communica- Kekst and Company is one of paigns to influence policy makers. tions professionals are available STRATEGIES, INC. the world’s leading strategic com- Kellen’s strategic approach 24/7 to help prepare executives and • Business Travel Consultants munications consultancies. The uses the full range of digital, manage communications to target- 1020 19th Street, NW, Suite 200 firm’s professionals are expert in social and traditional media tac- ed audiences and media. We train Washington, DC 20036 managing all aspects of communi- tics to communicate with stake- appropriate spokespeople to handle 202/449-9801 • Strategic Meetings Management a variety of crisis situations. We Cell: 301/793-1480 cations related to investor relations holders, “truth squad” messaging Fax:202/530-5508 and corporate positioning, and have and manage reputations. Our also work with clients to anticipate www.macstrategies.com Locations: extraordinary experience in a wide clients include consumer prod- potential crises — a practice we • Government Travel Contractors range of special situations includ- ucts, corporate entities, not-for- call “prefense” planning — and Scott Sobel, MA, President ing: crisis communications, merg- profit organizations, coalitions prepare them for media interviews. • Over 200 Offices Worldwide North America ers & acquisitions, bankruptcies and trade associations. A recent client endorsement and restructurings, litigation sup- We work closely with journal- MARX LAYNE & tells you everything you need to Middle East port, and corporate governance ists, bloggers, industry influ- COMPANY know about Media & • Competitive Online Booking matters, including shareholder encers, academia and regulatory Communications Strategies based Europe activism. The firm has an impor- agencies. In addition to profes- in Washington, DC but operating tant and growing franchise serving sionals in communications, gov- 31420 Northwestern Hwy., #100 worldwide: “Media & • One-on-One Travel Consultation private equity and hedge funds. ernment relations, public affairs Farmington Hills, MI 48334 Communications Strategies Asia Kekst’s crisis communications and digital media, our staff 248/855-6777 Ext. 105 immediately helped our large Find out about cruises sailing from New York experience is unmatched. For more includes regulatory code special- [email protected] association with an internal polit- • Leisure Travel Experts than four decades, we have part- ists; PhDs in engineering, micro- www.marxlayne.com ical and communications crisis. and other worldwide destinations nered with clients to navigate biology, toxicology, and biologi- Michael Layne, Managing Their team was a catalyst in help- through challenging and complex cal/biomedical science; nutrition- Partner ing us make bold, thoughtful and matters such as regulatory and gov- ists, registered dietitians and food effective decisions that got us on 888-333-3116 ernment investigations, high profile technologists/scientists. Marx Layne professionals have the right track, considering all litigation, financial and accounting Founded in 1945 as Sumner years of experience handling crisis aspects of the problem from legal irregularities, financial disclosure Rider & Associates, Kellen communications issues. We are fre- to emotional. On a personal note, issues, senior leadership changes, Communications is a division of quently retained by leading nation- I don’t know what I would have cyber attacks and data breaches, Kellen Company, an employee- al law firms to help them guide done without the team to help me workforce restructurings, plant owned company with offices in their clients through the media through this crisis.” - Cathy closings, product recalls and work- New York, Washington D.C., frenzy that often erupts during a Atkins, Deputy Executive 212-563-3500 • OmegaNewYork.com place misconduct, labor relations Chicago, Atlanta, Brussels and company’s most trying times. 0Continued on page 40 matters, sexual harassment and Beijing. Critical issues from industrial World Headquarters • 3102 Omega Office Park • Fairfax, VA 22031• 703-359-0200 38 JANUARY 2014 4 WWW.ODWYERPR.COM 4 ADVERTISING SECTION Janmagazine_Layout 1 1/3/14 1:10 PM Page 39

Leading the Travel Industry by Providing Professional Travel Services Since 1972

• Business Travel Consultants • Strategic Meetings Management • Government Travel Contractors Locations: • Over 200 Offices Worldwide North America Middle East • Competitive Online Booking Europe • One-on-One Travel Consultation Asia • Leisure Travel Experts Find out about cruises sailing from New York and other worldwide destinations 888-333-3116

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

MEDIA & COMMS. STRAT. tion, and a variety of legal and clients all along the food chain. manages the aftermath of a cri- regulatory issues and events. The With an eye on today’s con- sis to restore trust and reputa- 0Continued from page 38 firm has also advised on business sumers and tomorrow’s trends, tion. disputes, EEOC and product lia- we translate technical, complex We approach crisis engage- Director, CAMFT. bility cases, class action litiga- concepts into simple soundbites ments with reputation manage- MAC Strategies’ counsel takes tion, and shareholder activism, that resonate. Our unique 360- ment best practices, total stake- into consideration the client’s amongst many other types of degree perspective uncovers holder engagement and digital business and reputation during matters. It works closely with the insights that inspire ideas. media savvy. Using MWW’s and after a crisis — we are holis- management and legal teams on Offerings include strategic proprietary Crisis Action tic in our approach and provide integrating communications into communications counsel, plan- Protocol, we thoroughly and Critical Relations™ that gets the full cycle of litigation. It also ning and executing public rela- meticulously prepare for any compelling results for clients. We advises on corporate governance tions, new media, social media potential crisis, regardless of tell the best and most persuasive and stewardship issues. and digital services, advertis- the magnitude. Our planning story for clients that operate in Montieth & Company is head- ing, research and integrated carefully considers the impact B2B, B2C and virtually every quartered in New York, NY and marketing communications. on all audiences including cus- other business model from maintains an office in London. It Expect fresh ideas and engag- tomers, employees, vendors, Fortune level corporations, to all operates globally through affili- ing customer experiences that shareholders, government offi- sizes of law firms to associations ates in Boston, Washington D.C., will move your brands forward. cials, NGO’s, community lead- and much, much more. Sao Paulo, Berlin, Zurich, Hong Client list: American Farm ers, traditional media and social We are a founding member of Kong, and Seoul. Bureau Federation, American media. Consequently, when a the Public Relations Boutiques Farm Bureau Inc., Case IH, CNH crisis hits, we can react imme- International (prboutiques.com) Global, CNH Parts & Service, diately with a multi-channel network, for constant and far- Foremost Farms USA, General approach that addresses the reaching support in the U.S. and Mills, Illinois Agriculture diverse needs of each critical internationally. High profile crisis Coalition, Illinois Corn Growers constituency. communications is one niche tal- Assn., Illinois Pork Producers ent, reputation management is our Assn., Illinois Soybean Assn., NICOLAZZO & core expertise and client satisfac- Kraft Foods, Merck Animal Health, tion is the predictable outcome. Oscar Mayer, Philip Morris ASSOCIATES Our long list of PR and jour- International, Professional Dairy Producers of Wisconsin, Progressive nalistic awards are testimony to 101 Federal Street, Suite 710 our excellent performance for Agriculture Foundation, Rural Boston, MA 02110 clients … we are, for instance, Health Initiative and Silver Spring 617/951-0000 The Bulldog Crisis Agency of the Foods. Fax: 617/439-9980 Year. [email protected] MWW www.nicolazzo.com MONTIETH & Richard E. Nicolazzo, Managing COMPANY One Meadowlands Plaza Partner East Rutherford, NJ 07073 , Partner 201/507-9500 Joe M. Grillo Richard Adler, Kathleen 711 Third Ave., 16th Floor Fax: 201/507-0092 www.mww.com Buckley, Lisa-Marie Cashman, New York, NY 10017 Montieth Illingworth, President Elizabeth Hailer, Robert 212/284-7625 of Montieth & Company. Hughes, Ruth Maron, Craig [email protected] Michael Kempner, President and Orsi, Victor Emmanuel, www.montiethco.com Chief Executive Officer Consultants Carreen Winters, Executive Vice Montieth M. Illingworth, President, Corporate President MORGAN & Communications Nicolazzo & Associates is a Arthur P. Garner III, Senior Richard Tauberman, Executive nationally-known, award-win- Advisor MYERS Vice President ning strategic communications management firm that provides Montieth & Company is a spe- N16 W23233 Stone Ridge Dr., #200 When trouble hits, in just high-level professional counsel cial situations communications Waukesha, WI 53188 hours, or even minutes, reputa- and services to a diverse, and management advisory con- 262/650-7260 tions are made or broken. national, and international sultancy. The firm’s Issues & Fax: 262/650-7261 During this critical time, a com- client base. A boutique organi- Crisis Management and [email protected] pany can protect or even zation founded more than three Litigation Communications prac- www.morganmyers.com enhance its standing with its decades ago by Richard E. tices are distinguished in the 1005 Stratford Ave. customers and stakeholders, or Nicolazzo, the firm practices a industry as having worked on Waterloo, IA 50701 sustain damage that is wide- proprietary counseling model some of the most complex, high 319/233-0502 spread and long-lasting. designed to leverage an organi- stakes matters facing a broad Fax: 319/233-8077 MWW’s crisis counselors pos- zation’s core strengths to array of individual and corporate [email protected] sess an exceptional depth of cri- enhance brand and enterprise clients. Montieth & Company sis communications expertise value. Services include crisis advises on crisis and litigation Tim Oliver, President across industries, ensuring that communications management, strategy and provides the related Linda Wenck, Dir. of Corp. our clients Matter MoreTM when strategic planning and commu- corporate and financial communi- Affairs & Social Responsibility the stakes are highest. We help nications, investor relations, Max Wenck, Dir. of Agriculture & cations and media relations coun- Pasture-to-Plate Practices clients with vulnerability media relations and training, sel and services. Janine Whipps, Director, Iowa assessments, crisis plan devel- management consulting, merger Montieth & Company has Operations opment, crisis simulation train- and acquisitions communica- advised on a range of matters ing, communications counsel tions, corporate restructurings, including the Madoff Fraud, the Morgan&Myers specializes in and on-site support in the midst issues management, litigation DOJ’s insider trading investiga- farm-to-food communications for of incidents. And our team support, labor/employee rela-

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trade associations and organiza- moment. With stakeholders tions have turned to Ogilvy PR for demanding increased transparency Protesters are attracting media counsel and 24/7 support in times from business, and with more and crews outside your gates, your of crisis to effectively address criti- more channels available, particular- board chair has been accused of cal business needs. ly rapidly growing social channels, sexual harassment, a new study an effective, comprehensive trashes your miracle drug. Each PIERPONT response strategy is critically situation could be your organiza- important. tion’s undoing. COMMUNICATIONS At Porter Novelli, our crisis plan- For all of our 52 years, PCI has ning and response teams bring been helping clients manage deep, cross-sector knowledge and crises. The core principles remain 1800 West Loop South, Suite 800 Houston, TX 77027 best practices to bear no matter the same. Assess the situation. 713/627-2223 what types of issues our clients face. Communicate clearly and honest- www.piercom.com We develop comprehensive, cus- ly. And do it quickly. Those first [email protected] tom-tailored issues and crisis man- few hours can make the difference Twitter: pierpontcom agement strategies, based on a deep between a crisis that is contained Facebook: PierpontCommunications understanding of our clients’ busi- and soon forgotten, and one that Linkedin: pierpont-communications ness, the risks inherent in the situa- becomes part of your media boiler- tion and how to mitigate potential plate. We continuously adapt these Phil Morabito, CEO & President damage as quickly as possible. tried and true principles to a world Richard E. Nicolazzo, Managing Clint Woods, COO Our crisis capability is an end-to- in which good news and bad, fact Partner of Nicolazzo & end offering that includes every- and rumor, travel at lightning Associates. Pierpont is a nationally-recog- thing from (when possible) preemp- speed, disseminated by anyone nized full-service communications tive communications to ongoing with a laptop, cell phone, blog or firm with extensive experience in communications strategies that help Twitter account. tions, community relations, the prevention, mitigation and to restore corporate reputation after We are always on call to counsel market research, executive management of crises across a vari- an incident. We work with senior clients in crisis. And, when it’s speechwriting, and branding. ety of businesses and industries. client leaders to mobilize for calm, we help our clients avoid, The firm has worked with clients adverse events and move rapidly — anticipate and prepare, so that if a OGILVY PUBLIC ranging from large corporations to within minutes — to manage these crisis does strike, it becomes the small companies and community- RELATIONS events off- and online, using tradi- type that is soon forgotten. based non-profits to establish best tional and digital media channels to practices in the event of a crisis as mitigate the negative impact of an REVIVEHEALTH The Chocolate Factory well as react to crisis events. issue. We use our proprietary Porter 636 Eleventh Avenue At Pierpont, it is believed that Novelli Radar service — a made- Nashville (Headquarters) New York, NY 10036 the most successful outcome of a for-speed hub that tracks broadcast 212/880-5278 potential crisis event is minimizing 209 10th Avenue South www.ogilvypr.com coverage and online conversations Suite 214 issues before they draw attention of — to facilitate issues tracking, [email protected] consumer, public and stakeholder Nashville, TN 37203 strategic counsel and reputation 615/742-7242 Peter Hirsch, Executive Vice audiences. With the experience and management. President, Risk & Reputation expertise to take control of and find Our experience includes promi- Santa Barbara solutions for the issues that face an nent global product recalls and safe- 915 Saint Vincent Avenue How an organization responds to organization, Pierpont has estab- ty issues; environmental disasters; Santa Barbara, CA 93101 a crisis is the critical determinant of lished best practices for almost data security breaches; workplace 805/617-2832 whether it emerges from that crisis every scenario that could pose a accidents; government investiga- with its reputation enhanced or threat to your business. Crisis man- thinkrevivehealth.com tions; high-visibility litigation; and [email protected] damaged and research shows that agement solutions are tailored to unexpected executive transitions the negative effects of a bungled support the specific needs of each that may raise concerns in the finan- Brandon Edwards, Founder & response are long lasting. Our client’s business; effective crisis cial community and other audi- CEO work is rooted in the philosophy management does not lend well to ences. We pride ourselves on Joanne Thornton, Founder & CAO that most of the mistakes organiza- a one-size-fits-all approach. responding 24/7 when the situation Kriste Goad, CMO tions make in a crisis are the result To learn how our experience can calls for that level of intensity, and Phil Stone, COO of hardwired cognitive bias pro- best prepare your organization to we are deeply committed to bring- duced by stress and we apply new successfully manage a crisis, call us ing the combined worldwide We are health care crisis special- learnings from neuroscience to help at 713/627-2223 or visit us online resources of Porter Novelli to bear ists. We understand that issues can our clients combat its pernicious at www.piercom.com. on our clients’ toughest issues and become crises in the blink of an effect. We can’t change the human crisis situations. eye, and when that happens health response to stress but by under- PORTER NOVELLI care organizations can’t afford their standing its impact we can counter- PUBLIC agency to have a learning act its power. Within this frame- 7 World Trade Center curve. ReviveHealth has the deep work, our end to end approach cov- 250 Greenwich Street, 36th Floor COMMUNICATIONS industry expertise and issues man- ers influencer mapping, so we can New York, NY 10007 agement experience to navigate the identify both accelerants and retar- 212/601-8000 INC. complex health care legal, regula- dants of any particular crisis; a Fax: 212/601-8101 tory, and business landscape. social media toolkit to help our www.porternovelli.com One East Wacker Drive As one of the nation’s top 15 Suite 2450 clients reach stakeholders individu- Karen van Bergen, CEO firms for health care strategic com- ally with their narrative and get real Chicago, IL 60601 munication, ReviveHealth has time feedback; crisis simulations No matter how well-established 312/558-1770 experience in every market and on that hone their skills and proven or deeply respected a company’s Fax: 312/558-5425 www.pcipr.com nearly every issue. Beyond the recovery pathways that help them corporate brand is, reputational legion of crisis situations the firm rebuild their reputation. Leading threats, issues and full-blown crises Dorothy Oliver Pirovano, CEO Continued on page 42 corporations, government agencies, can crop up at virtually any Jill Allread, President 0

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alleled relationships and credibility Washington D.C. Office Because we enjoy a broad world- REVIVEHEALTH with the media, and deep under- 443/977-7215 view and are students of our profes- 0Continued from page 41 standing of the investment commu- sion, we can share different nity drive the firm’s ability to help Michael S. Sitrick, Chairman & approaches and best practices our clients manage complex situa- CEO across our client base. Tom Becker, Head of the New has managed across industries, tions and communicate to multiple York Office We believe in building partner- ReviveHealth provides litigation constituencies successfully. Lance Ignon, Head of the San ships with our clients. We work support and issues management Francisco Office quickly and immerse ourselves expertise for small companies and SCHNEIDER Danielle Newman, Firm Member fully to understand a client’s opera- large organizations alike. We have Lt. Gen. H. Steven Blum (USA tions, culture, storylines, opportuni- ASSOCIATES Ret.), Managing Director and ties and issues. We then build developed a special expertise in Practice Lead managing “life events” for special- thoughtful communications pro- ty providers and health systems Member of the Worldcom Public grams that deliver the right mes- Sitrick And Company is widely sages to the right constituencies dealing with union organizing and Relations Group regarded as one of North America’s 2 Oliver Street, Suite 901 using the right vehicles. strikes, mergers & acquisitions, and Boston, MA 02109 leading strategic communications payor/provider contract 617/536-3300 firms. While it has substantial prac- issues. With a specialized focus Fax: 617/536-3180 tices in corporate, financial, trans- SOLOMON and expertise, ReviveHealth tack- [email protected] actional and crisis communica- MCCOWN & les the convergence of health care www.schneiderpr.com tions, Sitrick is best known for rep- and wellness by working with resenting clients facing sensitive COMPANY clients who provide solutions to the Joan Schneider, CEO issues, including reputation man- , President issues that face providers, employ- Phil Pennellatore agement, complex litigation, prob- 177 Milk Street, Suite 610 ers, and consumers. lems emanating from short-sellers, Boston, MA 02109 A hallmark of Schneider mergers and acquisitions and 617/695-9555 SARD VERBINNEN Associates’ 33-year history is our restructurings. The New York Times Direct: 617/933-5012 ability to counsel companies and called Sitrick “The City’s Most Fax: 617/695-9505 & CO. individuals during crisis situations. Prominent Crisis Management [email protected] While we hope our clients never www.solomonmccown.com Firm.” Sitrick is not a traditional Twitter: @SolomonMcCown 630 Third Ave., 9th Fir. face a crisis, we stand ready when a PR firm. Business Week said, the New York, NY 10017 major issue threatens a company’s “firm is known for going atomic on growth or reputation. SA has been Helene Solomon, CEO 212/687-8080 opponents, using ‘truth squads,’ E. Ashley McCown, President www.sardverb.com relied upon to handle communica- ‘wheel-of-pain’ tactics and high- tions for everything from white col- George Sard, Chairman & CEO profile journalists (who write pro- With offices in Boston and lar crime, product recalls, fires, files).” The general counsel of a Paul Verbinnen, President accidental on-the job deaths, secu- New York, Solomon McCown & major publicly-traded company Company provides strategic com- rities fraud, sexual harassment, wrote simply in an email, “You Sard Verbinnen & Co is a lead- legal issues, social or digital media munications and crisis manage- ing strategic corporate and finan- saved the company, literally.” ment services to mission-focused issues, and other business situations Please visit www.sitrick.com for cial communications firm with requiring a prompt response. businesses and organizations. We offices in New York, Chicago, San more information on the firm leverage all of our assets — our Through the years, we have been including a list of current and for- Francisco, Los Angeles, and successful in averting crises strategic thinking, considerable London. We provide communica- mer clients for which its work has experience, successful alliance through preparation and creating been public. tions counsel and services to clients solid, actionable plans prior to any building and commitment to including multinational corpora- crisis occurring. Schneider results — to help clients achieve tions, smaller public and private Associates is a full-service public SLOANE & the recognition, definition and companies, investment firms, relations and integrated marketing COMPANY protection they need to meet their financial and professional service firm specializing in Launch Public goals. We believe that at the core firms, and high-profile individuals. Relations®, a proprietary method of advancing an organization’s 7 Times Square, 17th Floor The firm’s highly experienced for launching products, services, mission is protecting it. Crisis senior professionals provide sound, New York, NY 10036 management is a defining companies and communities. Learn 212/486-9500 objective advice and execution sup- more at www.schneiderpr.com strength of our organization. Our port to clients across a broad spec- www.sloanepr.com nationally-recognized senior trum of industries. Our work Elliot Sloane, CEO team of crisis managers comes encompasses corporate position- SITRICK AND from journalism and politics. We ing, media relations and investor COMPANY Sloane & Company is a special- have developed crisis plans for relations, transaction communica- ist public relations firm that focus- corporations, institutions, and tions, litigation support, crisis comes principally on corporate and mission-focused organizations, munications, special situations, and 11999 San Vicente Blvd, financial media relations, investor and have played a key role in Penthouse social media and online communi- Los Angeles, CA 90049 relations, crisis communications, many sensitive and complex cations. 310/788-2850 transaction support, business to issues including those involving We are regularly cited as one of Fax: 310/788-2855 business public relations, and pub- public agencies and non-profits, the top M&A and crisis communi- lic affairs. We provide both strate- data breaches, public health cations advisors in North America. 7 Times Square, #2600 gic counsel and tactical support to issues, labor negotiations and Founded in 1992, our firm is rec- New York, NY 10036-6524 leading public and private compa- strikes, bankruptcies and business ognized for delivering candid and 212/573-6100 nies, both domestically and around failures, accusations of sexual thoughtful strategic advice, excel- Fax: 212/573-6165 the world. harassment and abuse, state and lent written product and tactical 333 West Wacker Drive Our clients represent a wide federal investigations, and work- execution, and tireless advocacy on Suite 2850 array of industries — healthcare, place violence. We excel at work- behalf of our clients. Chicago, IL 60606 financial services, technology, tele- ing with in-house and outside Our senior professionals are 312/775-6744 com, media and travel to name a legal counsel and corporate com- actively engaged in both counsel San Francisco office few. Unlike many smaller firms, munications teams to devise com- and implementation. Their diverse 415/369-8470 we have not built practice special- munications strategies to dovetail backgrounds and expertise, unpar- Fax: 415/644-0241 ties limited to one or two industries. with the legal strategy.

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

sel to the Santa Barbara District STANTON PUBLIC Attorney during the Michael Jackson molestation case, the high- RELATIONS AND est profile court case to date; and MARKETING preventing a crisis was paramount during Pope John Paul II’s visit to Los Angeles, so we were on the 880 Third Avenue media advance team credentialing New York, NY 10022 more than 3,000 reporters. 212/366-5300 [email protected] We work closely with law firms www.stantonprm.com providing PR counsel, press briefin- gs and media training for their Alex Stanton, CEO clients in crisis. Whether it’s entertainment, healthcare, food or phar- We are firm believers that “the ma, our 30 years of experience in best crisis is the one that never hap- crises preparedness and manage- pens,” and are known by clients for ment helps influence positive public TGPR provided crisis counsel to the DA in the Michael Jackson case. bringing effective, top-level strate- opinion. gic guidance to protect brand repu- For more information, contact tation before, during, and after trig- Susan Tellem, 310/313-3444 x1. Peter Duda, Executive VP Our crisis practice has provided ger events. With an emphasis on 212/445-8213 counsel to many Fortune 500 com- [email protected] preparedness, Stanton PRM has panies and we meet their needs with THE VANDIVER expertise and insight. We have suc- deep expertise in building and exe- Lance Morgan, Chief cuting customized training pro- GROUP, INC. Communications Strategist cessfully managed crises in a wide grams that provide a hands-on and 202/585-2785 number of areas including environ- [email protected] mental and safety issues, litigation, real-world approach to identifying 510 Maryville Centre Dr., Suite 320 and preparing for potential crises. activist campaigns, political pres- St. Louis, MO 63141 Rod Clayton, Executive VP Should a crisis occur, we quickly 314/991-4641 sure at the local, regional and state +44-20/7067-0431 level, regulatory actions, opera- develop a proactive yet focused Fax: 314/991-4651 [email protected] campaign, embracing traditional www.vandivergroup.com vandi- tional crises, and negative press. We and social media channels to effec- vergroup.com/threat_assessment Weber Shandwick helps clients have managed acts of terrorism, tively minimize negative attention [email protected] promote, preserve and protect repu- environmental disasters and prod- and reputational damage, and avoid Twitter: @VandiverGroup tation and brand. uct recalls, proxy battles, federal escalation of vulnerabilities. Facebook: VandiverGroup investigations, investigative media LinkedIn: The Vandiver Group Our global crisis practice encom- Stanton PRM has proven expertise passes a team of senior profession- reports and board disputes. in supporting a variety of challeng- als who possess an unparalleled set In addition to strategic counsel, At some point, every organiza- ing crisis situations including litiga- of experiences in the media, gov- Weber Shandwick offers tools and tion faces a crisis. Your image is on tion, executive illness and sudden ernment, law and corporate man- training to prepare clients for a the line in a moment’s notice. A fire, death, labor boycotts/strikes, work- agement. Working in partnership potential crisis. FireBell, our pro- recall, or accident can put your busi- place violence, government investi- with our clients, we understand that prietary social crisis simulator, cre- ness squarely in the public and gations, life-threatening packaging preserving corporate and brand rep- ates an authentic, real-time experi- media spotlight. There is no point in defects and product tampering, utations are the highest priorities. ence of being under attack on social building a reputation that you are employee misconduct, financial We ensure that all constituencies media channels. Additionally, ill-prepared to defend. TVG antici- improprieties, and chemical spills, that have a stake in the outcome are Digital Defense, a proactive pates trends and helps you uncover to name a few. addressed, and are expert in manag- approach to protect a company’s potential hazards before they occur. ing traditional as well as social and reputation online and offline, also Our experienced team will help you TELLEM GRODY digital media. As such, Weber provides tools to minimize damage plan for the unexpected, train your Shandwick offers the full cycle of and to promote reputational recov- PR, INC. employees to deal with business issues and crisis management. ery. £ and personal challenges and prepare 30745 Pacific Coast you to manage a crisis effectively. Highway, Ste. 243 When a crisis does occur, TVG Malibu, CA 90265 works with your team every step of 310/313-3444, ext. 1 the way to ensure the proper mes- www.tellemgrodypr.com sages get to the right people, correct [email protected] protocol is followed, and the stream twitter @susantellem of information is timely, factual and helps mitigate the effect of the crisis Susan M. Tellem, APR, RN, BSN in the short and long term. Tellem Grody PR, Inc.’s crisis management team, led by partner WEBER Susan Tellem, APR, RN, BSN, recently demonstrated our expertise SHANDWICK by providing counsel to an extremely popular San Francisco restaurant 909 Third Avenue and a produce company both New York, NY 10022 involved in high profile E. coli poi- 212/445-8000 sonings, as well as offering reputa- www.webershandwick.com tion management to entertainment Micho Spring, Chair, Global companies with union issues threat- Corporate practice and President, ening their brands. New England The Vandiver Group Crisis Team: Andy Likes, Amy Crump, Donna Our team offered its knowledge 617/520-7075 Vandiver, Ashley Elder, Joe Bonwich, and George Csolak. and skill during 18 months of coun- [email protected]

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OPINION Professional Development Why ‘sponsored content’ is here to stay By Fraser Seitel content is one way to achieve it. In sponsored content, the best way to That’s why the most venerable names in “pitch” products and services is by reinforc- s the curtain descended on 2013, the media — from The Washington Post to ing their “value” to society. the debate raged on about the The Financial Times to the Associated For example, the National Dairy Council A“Death of Public Relations” as we Press have joined the less venerable used a famous chef to narrate a sponsored know it. Politico, Business Insider and BuzzFeed as content video suggesting dairy solutions for In one corner stood repositories for sponsored content. In fact, lactose intolerant consumers. IBM’s chief the creaking PR old- in 2013, sponsored content — print and health officer authored a piece on how big sters, fighting to pre- video — was estimated to be a $1.5 billion data can help eradicate cancer. serve the sanctity of industry. The point is that such creative, con- media relations and So like it or not, sponsored content is sumer-oriented sponsored content can be a freedom of the press here to stay. Get over it. valuable complement to a broader public and third-party The real question is, How should a pub- relations media campaign. endorsement. To lic relations professional approach this new Sure it’s better to convince The New York these traditionalists, hybrid vehicle? Here are a few suggestions: Times to write a piece on your product’s Fraser P. Seitel has the mere thought of Realize this isn’t really “news.” societal contribution. But if the Times ain’t been a communications coupling advertising Consider sponsored content the advertis- biting, sponsoring the content yourself may consultant, author and and marketing with ing supplements and vanity magazine arti- draw readers or viewers you otherwise teacher for 30 years. He public relations by cles of the Internet Age. would have missed. is the author of the Prentice-Hall text, The paying for news was Understand that readers know that these Discuss philanthropy. Practice of Public antithetical to every- articles are “biased” in favor of the sponsor- Even when people used to read newspa- Relations. thing for which the ing agency — often to pitch a product or pers and magazines, editors were loathe to century-old profes- service or underscore a community rela- say nice things about all the good works for sion stood. tions or philanthropic commitment or talk which those reviled capitalist giants might In the other corner, equally certain that up an industry for a trade association group. be responsible. they were the new face of the field, stood So hyperbole and boastful claims and A friend of mine remembers when the the wet-behind-the-ears PR young bloods, adjectives that could be questioned should very same New York Times purposely air- eager to advance the agenda of 140-charac- be avoided. Articles should be written brushed out the name of the big bank spon- ter tweets and Facebook friends and a blog straight, heavy on facts and short on sor of an inner-city festival featured in the on every block. superlatives. Let the facts of the program paper. By year’s end, neither camp was willing about which you are writing speak for So philanthropy — how big companies, to yield much, and 2014 promised to con- themselves. in particular, “give back” to society – is an tinue the battle. But even as the dust refused Place the content in context. excellent topic for sponsored content. Why to settle, few in this now-burgeoning field Since the vast majority of readers (let’s not share your philanthropic efforts with the could deny that the PR times were-a hope) understand that sponsored content world through sponsored articles citing changin’ and that communications vehicles isn’t especially objective, public relations how the money you’ve donated has been that once were considered anathema by writers must take pains to place the subject used to help the less fortunate among us. earned media zealots were now the way of matter in broader context — to underscore Avoid the hard sell. the world. the “significance” of the content being dis- Finally, hard sell should be avoided at all For example, sponsored content. cussed. costs. The most blatant example of over- Sponsored content — also known as For example, CTIA — the Cellular the-top selling was The Atlantic’s disastrous branded content or sponsored journalism or Telecommunications Industry Association experience with sponsored content from native advertising — is just that; content — is a regular Washington Post sponsored those wonderful folks at the Church of authored by and paid for by public relations content contributor, which spotlights its Scientology. professionals, placed in news columns, wireless communication industry. This infamous post, which lauded shoulder-to-shoulder with real events, to In each piece, CTIA’s Public Affairs Scientology leader David Miscavige for appear to look like the real thing. Director John Wallis places his industry’s creating a “new breed of church, ideal in In the past, no self-respecting newspaper role into broad context — for example, the location, design, quality of religious serv- or magazine would even consider such a number of mobile health applications avail- ice and social betterment programs,” last- blatant attack on the firewall between able to wireless users (40,000) or the num- ed about a nanosecond before outraged advertising and news. Indeed, as the ber of U.S. smart phones by 2017 (300 mil- critics caused a chagrined Atlantic to Institute for Public Relations recently put it, lion). In this way, readers might understand replace the Scientologist’s self-congratu- “For lots of professional journalists, it rep- the importance of the content, sponsored or latory content with a circumspect note: resents a complete sell out — faux news not. “We have temporarily suspended this cloaked in a fish wrapper and the antithesis Emphasize consumerism. advertising campaign pending a review of of true reporting.” Much sponsored content — no surprise our policies that govern sponsor content Fair enough. But today, publications (if — concerns products and services for sale. and subsequent comment threads.” they still exist!) are more concerned with a After all, why else would an organization To which all those aging public rela- new fact of journalistic life — viability. pay a public relations person to ghost edito- tions purists cooed in unison, “Amen Publications need revenue, and sponsored rial copy for a news site? Brother.” £

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Financial Management Employing cyber security for smaller PR firms By Richard Goldstein decision. If you do not actually use all the work to limit the likelihood that your information collected, collecting this infor- records and systems will be compromised, mation adds no value and exposes you to you also want to outline the steps you will arge cases of cyber security breaches risk if a violation occurs. When you do take if a violation occurs. — such as the 2012 network infraction acquire sensitive data, keep the number of The first step is to create a team that will Lat online retailer Zappos that potential- devices on which it is stored to a minimum, respond to the breach. While the makeup of ly exposed account information on more and limit access to only those employees that group will vary by company, typical than 24 million cus- who require it. members will include management, IT, tomers — tend to If you bank online, dedicate one comput- legal, and your marketing group. dominate the head- er to the task. Make internet browsing, e- It is also critical that your company lines. But smaller mailing or other cyber activities off limits understand the laws that govern data viola- businesses including from that computer. This cuts the risk that tion notification in your state. You may be your PR agency are at you will catch attention of cyber criminals. required to notify a client of breaches that risk. In fact, business- Limit physical access to the computer to could compromise their personal informa- es with up to 100 just those employees involved in banking tion. employees made up functions. You should act quickly to contain any Educate employees on security policies Richard Goldstein nearly one-third of infraction. This may require powering off a is a partner at the organizations that More than 75% of respondents to the server or going offline for a period of time. Buchbinder Tunick & had been victims of a report Human Factor in Data Protection In such cases, take steps immediately to Company LLP, New York, Certified Public breach in the preced- from the Ponemon Institute, a research recover any information that has been lost. Accountants. ing year, according to firm, said they had experienced a data For instance, you may need to restore data Verizon’s 2013 Data breach as a result of negligent or malicious from the most recent backup. To limit the Breach Investigations employees or other insiders. To combat negative impact of a break in security, call Report. As one can imagine, recovering such behavior, show your employees how in your legal, computer, or other outside from such an accident can be costly in to develop a strong password and keep it experts. You may even need to hire another terms of actual transgressions as well as private. They also should be instructed not PR firm! damage to your business reputation. to download attachments from unknown Reduce your risk So, what are some of the ways you can sources. Security breaches can be devastating to protect your agency? Protect your network and data your agency. However, you can reduce the Address the threat Creating a firewall, for example, can pre- risk by securing your network and devices, No matter its size, every business needs vent outsiders from gaining access to your properly training employees and managing to take seriously the risk that its systems network. Intrusion detection tools can mon- the data they collect. £ might be compromised, and act to reduce itor system activity, watching for attacks PR news brief the likelihood of a data breach. Some 75% from both outsiders and from within. Also, of the security breaks in the Verizon report harness an encryption program that con- BROADWAY FIXTURE were considered opportunistic attacks. That verts data to a format that can’t be easily HARTMAN GROUP TO CLOSE is, the perpetrators were able to penetrate an deciphered by individuals who are not sup- Broadway PR fixture The Hartman Group said it organization’s IT network with little diffi- posed to see it. will close down on Jan. 5, ending a four-year run culty. No matter what size your agency, you Destroy data that is no longer needed and representing some of the Great White Way’s long- running hits like “Wicked” and “Rock of Ages.” need to take seriously the risk that its sys- that you are not legally required to maintain CEO Michael Hartman said he is returning to tems might be compromised. Even if information is no longer useful, it Avoidance controls Texas with his husband to run chain eatery Amy’s may still contain sensitive information that Ice Creams, started by his Univ. of Texas classmate Develop a plan for managing data. can put your agency at risk if an infraction Amy Simmons. Examine how and why you acquire, use or occurs. “It has been a privilege to work in an industry Clean computers that are no longer used that I love and I owe a debt of gratitude to my store data. What data do you need, and how clients and colleagues over the past 21 years for an can you obtain it with minimum amount of It is not enough to just delete the files, as absurdly vibrant life as a Broadway press agent in risk? How is it transmitted and stored? the information may remain within the New York City,” he said in a statement. “I am a very When can it be destroyed? device. A more effective data destruction lucky man.” Classify your data Hartman, 48, co-founded Barlow Hartman PR in method is software that overwrites the 1999 with John Barlow, another veteran Broadway It is not possible to protect every record, existing information. Alternatively, you can publicist now in entertainment consulting. The two so focus on the information that’s truly sen- physically destroy the device. shuttered that firm in 2009 with Hartman forming sitive. That requires knowing which If your agency engages an outside party The Hartman Group, one of only a handful of top records fall within this category. Clients’ to provide data security, request documen- Broadway PR shops alongside firms like O+M and Boneau/Bryan-Brown. financial information and patient records tation explaining how the company protects Hartman, who started out in PR in 1993, reps are an example of sensitive data. Limit the your agency’s information and systems. upcoming shows “Romeo & Juliet,” “Rocky” and collection of confidential data to just what Also, consider auditing the firm’s data pro- “Little Miss Sunshine,” and the Chicago run of “Big is necessary tection plans and systems. Fish,” among others. His Broadway credits include Preparing for a break in security hits like “The Producers,” “A Chorus Line,” “The For example, you may ask for client — Graduate,” and “Little Shop of Horrors,” among oth- or for that matter employee — information No data protection plan can completely ers. in making a client acceptance or hiring eliminate the risk of a breach. Even as you

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OPINION Opinion Pfizer’s ‘get old’ ads remain on NYC buildings By Jack O’Dwyer tive review to handle PR for the campaign. Other firms that have worked with fizer has ended the advertising por- Pfizer in recent years include Ruder Finn, tion of its “Get Old” campaign and Ketchum, Hill+Knowlton Strategies and Pswitched to PR via Edelman Cohn & Wolfe. The Jeffrey Group han- although its building at 235 E. 42nd St. dled Latin America PR. (between Second and Third Aves.) is deco- Pfizer, Merck and other pharmaceutical rated with large-size companies have been in the spotlight in ads for the recent weeks following the publication of campaign. new guidelines for prescribing statins that The ad campaign, could double the sales of them from $30 created by SS&K, billion to $60 billion. asked people how Seven companies make statins with the Photo by Sharlene Spingler they felt about get- largest producers being Pfizer, Merck and ting older. More than Crestor. Atorvastatin, made by Pfizer and 1,000 Americans 18 others, is generic Lipitor. Simvastatin, and that he spoke with him every day. Jack O’Dwyer to more than 65 made by Merck and others, is about one- Family members noted the senior years of age were third the price. Edelman read three newspapers daily. Richard Edelman discussed aging surveyed. “My father died in January with his “We’re proud of the campaign we devel- Edelman CEO Richard Edelman, in a boots on still perusing monthly financial oped with Pfizer and the discussion it has blog posted June 5, 2013, discussed reports,” he wrote. generated about the evolving meaning of aging, emphasizing that he had no inten- The blog by Richard described a daily getting old,” said SS&K Partner Mark tion of retiring and would be active in the regimen that starts with jogging, push-ups Kaminsky, who noted the campaign has business as long as he lived, just like his and other exercises. “When I exercise, I moved to “a mostly executional PR father, Daniel Edelman. sleep at night” he blogged. phase.” The senior Edelman died Jan. 17 at the He said the firm is working on the “Get Pfizer announced last January that age of 92. Richard Edelman said his Old” program of Pfizer which he Edelman had been picked in a competi- father retained a keen interest in the firm described as “supporting candid conversations about aging and living better.” Wrote Edelman: “We want to help inspire people of all ages to redefine what it means to Get Old, to break self-imposed and societal limitations, and discover a better quality of life at every age.” He said aging can lead to the loss of physical abilities and a “gradual narrow- ing of interests and mental ability.” But Edelman advises people to fight such developments by keeping a healthy lifestyle and going to new places and reading new authors. “You work hard but you cannot live to work,” he concluded. “You live to love, to laugh, to give back and bring up the next generation with strong values.” Drugs said to be overprescribed Media including full-length books, are focusing on what is said to be an over-pre- scription of drugs of many types. A “20-year marketing campaign” has led the rise of drug sales for attention deficit disorder from $2 billion in 2002 to nearly $9 billion last year, according to a front page story in the Dec. 15 New York Times that occupied two full inside pages. Chief makers of such drugs are Shire, which markets Adderall; Ciba-Geigy, which markets Ritalin; and Janssen Pharmaceuticals, which markets Concerta. £

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Book Review Eat fats, dump carbs and statins, says best seller

“Grain Brain: The Surprising Truth mer doctor to NASA astronauts, who Others knock grains as well about Wheat, Carbs, and Sugar — Your experienced memory loss after taking Although Perlmutter feels that grains Brain's Silent Killers” Lipitor. are bad for your brain, the grain industry Reducing cholesterol can interfere with feels the opposite. A battle royal is shap- By David Perlmutter, MD brain function and possibly lead to ing up between the two schools of nutri- Little, Brown & Co. (September, 2013) • 336 pgs. Alzheimer’s and other forms of mental tion. disease, Perlmutter warns. The widespread Other books on the NYT’s list of best- promotion and acceptance of statins as an sellers in the Dining category include rain Brain: The Surprising Truth unalloyed good is called “the greatest Wheat Belly by Dr. William Davis, whose about Wheat, Carbs and Sugars health scam of the century.” Food compa- theme is “Wheat is ruining your life,” and G — Your Brain’s Silent Killers is a nies, government agencies and Against All Grain by Danielle New York Times best seller in the dining big pharma are blamed. Walker, who advocates grain- category by Dr. David Perlmutter, a neu- His and other books could free, dairy-free and gluten-free rologist and nutritionist. possibly affect the billions cur- cooking. Perlmutter says fat is the “brain’s best rently being spent on statins. Salt Sugar Fat: How the Food friend” while its enemies are wheat, sugar Lipitor, which generated as Giants Hooked Us, by Jeff and carbohydrates. He says the statins that much as $12 billion for Pfizer Dunn, ex-COO of North and are being taken by tens of millions of several years ago, went gener- South America for Coca-Cola, Americans are robbing their brains of ic at the end of 2011 and sales was the subject of a Feb. 20, much-needed cholesterol while failing to in the first nine months of 2013 NYT review. cut down on heart disease. 2013 were only $335 million, Among those supporting the Perlmutter says “Modern food manufac- the company said. website grainsforyourbrain.org turing, including bio-engineering and Pfizer said Lipitor, (atorvastatin calci- are the National Pasta Assn., American specifically hybridization, have allowed us um), is supported by a wealth of clinical Bakers Assn., National Assn. of Wheat to grow structurally-modified grains that and market experience. It has been shown Growers, U.S.A. Rice Federation and contain gluten that’s less tolerable than the in multiple clinical trials to significantly U.S. Wheat Assocs. gluten that’s found in grains cultivated just reduce both the risk of cardio-vascular The website says it “arms you with real a few decades ago … modern gluten-con- events in a broad range of patients and the science so you can make healthy food taining grains are more problematic than levels of LDL cholesterol, the company choices for yourself and your family. It’s ever.” said. time you felt good about what you eat.” Perlmutter quotes numerous studies NYT article cast doubt on statins Wheat producers say carbohydrates pro- showing no cause-and-effect between A New York Times article Nov. vide glycogen, which is needed for brain lower cholesterol and lower rates of heart 12, describing a four-year review of evi- function. disease. Women who are on statins are 48% dence and headlined, “Experts Reshape Also among those advocating a switch more likely to develop diabetes, he says. Treatment Guides for Cholesterol,” cast from grains to “healthy fats” is Dr. Frank Popular foods such as cold cereals, whole doubt on the effectiveness of statins. It said Lipman of New York who told the NYT wheat bread, pasta, pizza and fruits with specific targets for cholesterol reduction Dec. 5 that “gluten and sugar are the high sugar content are on Perlmutter’s for- were no longer to be recommended. devil” and that “junk food is modern-day bidden list. Dr. Harlan Krumholz, Yale cardiologist, cigarettse: they’re the same thing.” Perlmutter likes “healthy fat” such as said, “Now, one in four Americans will be Lipman is against any grains — even extra-virgin olive oil, sesame oil and saying, ‘Should I be taking this any- those that are “gluten-free.” coconut oil, low-sugar fruits and vegetables more?’” Perlmutter also advocates a list of daily such as avocado, kale and broccoli, and Perlmutter says doctors and health over-the-counter vitamin supplements seeds and nuts (except for peanuts which groups have been wrong before about diet that should be taken for life. are a legume). He also favors grass fed beef, and disease. The American Diabetes Assn. Declaring that most Americans are free range chicken, wild caught fish, leafy in 1994 said that people should take 60- “Vitamin D deficient,” he advocates tak- greens and lettuces, potatoes, rice and eggs. 70% of their calories from carbs, he noted. ing 5,000 International Units daily. The No-no’s include ketchup, canned baked That advice resulted in the number of dia- correct Vitamin D dosage has been a mat- beans, French fries and ice cream. Cheeses betes cases doubling between 1997 and ter of controversy in recent months. are o.k. except for blue cheeses. 2007. The number with diabetes more than Also on the list is Docosahexaenoic Eggs are best food tripled from 1980-2011. Acid, also known as DHA, an Omega3 Eggs, a target of anti-cholesterol forces Dr. Perlmutter’s view of the heart fatty acid that is a primary structural com- since the 1970s, are called “quite possibly groups is that they are funded by the component of the brain. 1,000 milligrams are the world’s most perfect food,” containing panies selling statins and many other types recommended. To be taken up to three “all the essential amino acids we need to of heart medicines. He likens it to rating times daily are probiotics while resvera- survive.” services such as Fitch, S&P and Moody’s trol (100 mg) and tumeric (350 mg) are to According to Dr. Perlmutter, the brain is that gave high grades to investments that be taken twice daily. One teaspoon of 80% “fat” and needs cholesterol in order later proved to be flawed, plunging the coconut-oil is to be taken daily, either to function properly. U.S. into a steep economic decline in straight or used in cooking. £ He quotes from the book, Lipitor, Thief 2008. The funding of the rating services of Memory by Dr. Duane Graveline, for- came from companies being rated. — Jack O’Dwyer

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WASHINGTON REPORT Political PR shops merge

he Strategy Group Company, an Ohio-based political PR shop, is acquiring strategic partner Murphy Linville, the Tfirm of the former DCI Group president Jim Murphy and ex-AT&T VP of public affairs Billy Linville. The firms entered a partnership five months ago before deciding to merge. Rex Elass, a veteran GOP operative, is CEO of TSGC. Murphy and Linville in a statement said their experience is a “strong strategic match with the corporate and political aspira- tions of TScG.” Florida-based Murphy, a former Senior Advisor to Bob Dole’s 1988 and ’96 presidential campaigns, takes a Senior Counselor role at his new home. Linville, based in Atlanta, becomes EVP of corporate and public affairs. He has counseled She called it quits at yearend after a 30-year career. Gov. Roy Barnes (GA) and Democrats Sens. Mary Landrieu Kornbluh assumes oversight for government/PA, corporate and Zell Miller (LA), among others. social responsibility, multicultural market development and pri- TSGC has offices in Texas and Washington, in addition to its vacy issues. £ Delaware, Ohio, base. The former U.S. ambassador to the Organisation for Economic Co-operation and Development (2009-12) worked with ex- Ohio marriage equality push Secretary of State Hillary Clinton’s staff on the global Internet Policymaking Principles and launched Gender Initiative and the recruits PR firm Middle East-North Africa Women’s Business Forum. Earlier, she was Policy Director to then-Senator Barack Obama and Treasury Dept. Chief of Staff and Federal hy Marriage Matters Ohio, the four-month old cam- Communications Commission legislative and Intergovernmental paign by a coalition of civil and human rights Affairs Director during the Clinton Administration. Wgroups, has brought on PR counsel and a political Kornbluh will report to incoming CEO Mitch Barnes, who strategist to lead its campaign to repeal a state constitutional took over in January from David Calhoun, who exited to amendment and legalize same-sex marriage in the Buckeye Blackstone. State. Niesen, which does business in 100 countries, has headquar- Paul Werth Associates of ters in Diemen (Holland) and New York. £ Columbus was tapped for strategic communications. Senior VP Kimber Perfect, Nickels blasts off with SpaceX who was Ohio’s Chief Marketing Officer, leads the account with support from A/S he Nickles Group is repping SpaceX, the rocket ship com- Amanda Wurst, former Press pany of Tesla Motors Elon Musk, for a broad range of Tissues including aerospace, defense, budgetary, intellectu- Secretary for ex-Gov. Ted Strickland. WMMO, backed by the Equality Ohio Education Fund, the al property and science & technology. American Civil Liberties Union Foundation of Ohio and the Former Oklahoma Senator Don Nickles leads the lobbying Human Rights Campaign Foundation, among others, has also team. He’s assisted by Hazen Marshall, former Deputy Chief of hired strategist Michael Premo to manage the campaign. Premo Staff to Nickles; Emily Porter, ex-Policy Advisor to House is fresh off a successful legal campaign for marriage equality in Speaker John Boehner, Don Kent, one-time Advisor to New Jersey. Wisconsin Republican Sen. Ron Johnson and ex-Homeland Sixteen states and the District of Columbia have legalized Security Dept. boss Tom Ridge. same-sex marriage, an effort that gained steam in the wake of TNG joins Patton Boggs, a $90,000 quarterly retainer client, the Supreme Court’s U.S. v. Windsor decision in June. on SpaceX’s payroll. Ohio voters in 2004 amended the state constitution to define NASA on Dec. 13 picked SpaceX to run its mothballed launch marriage as between one man and one woman and forbid civil pad 39A at the Kennedy Space Center in Florida for the next five unions and domestic partnerships. The WMMO campaign years. seeks to repeal the amendment, likely via a ballot initiative in That facility launched the Apollo moon crafts Space shuttle, 2014. but was deemed by NASA as too expensive to maintain. Polls have Ohio residents evenly split on the issue. £ NASA said the deal which allows the use of “this valuable national asset by a private-sector, commercial space partner will ensure its continued use in support of U.S. space activities.” Politico takes Nielsen post Space X, which has launched more than 50 rockets from Cape Canaveral Air Station and Vandenburg Air Force Base. aren Kornbluh, has joined Nielsen Holdings as Executive It won rights to pad 39A in a pitch against Blue Origin, the VP-External Affairs based in the Washington office of the venture of Amazon Founder Jeff Bezos, which plans to launch Kinformation/measurement giant. its first rocket in 2018. £

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International PR News Saudi PR spending rebounds Somaliland seeks US nod

audi Arabia spent $825,000 at Qorvis Communications dur- omaliland, which declared independence from Somalia ing the six-month period that ended Sept. 30, a big jump from in 1991, is using Omnicom’s Mercury PA to gain U.S. Sthe $390,000 outlays received by the D.C. firm during its ear- Srecognition of its sovereignty and territorial integrity. lier Justice Dept. reporting period. Somalia views it as a illegiti- The D.C. firm, which the mate state. Kingdom turned to in the days The former British protec- following the 9/11 terror attacks, torate split from Somalia dur- facilitated media interviews for ing the chaos of its civil war Saudi ambassador Al-Jubeir with and ensuing disintegration of the New York Times’ Steven the country’s central govern- Myers, Washington Post’s Joby ment in Mogadishu. Its 3.5 Warrick, Washington Post’s Jay million people are dominantly Solomon and Reuters’ Paul Eckhart and did outreach to the offices Islamic. of Sen. John McCain and Congressman Ed Royce (R-CA). Mercury has a $20,000-per-month contract through June. Qorvis developed YouTube and Twitter content and arranged Polling and media/advertising outlays are to be billed sepa- think tank meetings for Saudi officials. rately and must receive prior approval by the Ministry of Bahrain, the Kingdom’s troubled satellite, held spending Foreign Affairs. steady at $240 million. That outlay covered items such as cre- The U.S. State Dept. in 2010 modified its relationship with ation of PR Newswire-distributed releases concerning set-up of Somalia and announced plans for a deeper engagement with an organ donor database and efforts to improve ties with NATO. Somaliland. Bahrain’s king asked the Saudis for military assistance in 2011 While open to development and aid projects, the U.S. said to squash an uprising by the island state’s majority Shitte popula- then it had no plans to extend formal recognition to tion. £ Somaliland. £ FARA News ¸ NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals.

Mercury Public Affairs, LLC (dba Mercury/Clark & Weinstock), New York, NY, registered December 11, 2013 for Ministry of Foreign Affairs of the Government of Somaliland, to provide strategic consulting and management services in the areas of government relations and issues management to promote trade and investment to U.S. government officials, the business community, and the media.

Podesta Group, Inc., Washington, D.C., registered December 12, 2013 for Embassy of the Socialist Republic of Vietnam, Washington, D.C., to provide strategic counsel on strengthening ties to the U.S. government and institutions as well as assist in communicating priority issues in the U.S.-Vietnam bilateral relationship to relevant U.S. audiences. Lobbying News G NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Brownstein Hyatt Farber Schreck, LLP, Washington, D.C., registered December 18, 2013 for National Hookah Alliance, Anaheim, CA, regarding Family Smoking Prevention and Tobacco Control Act.

Abraham & Roetzel, LLC, Washington, D.C., registered December 18, 2013 for National Defense Committee, Alexandria, VA, regarding federal policy involving budgeting and veterans.

Americans for Responsible Solutions, Washington, D.C., registered December 16, 2013 on behalf of itself regarding background checks; firearms trafficking; intimate partner violence and violence against women, as related to firearms; mental health, as related to firearms; other firearms legislation, regulations and appropriations.

D.C. Policy Group, LLC, Arlington, VA, registered December 13, 2013 for Financial Industry Regulatory Authority (FINRA), Washington, D.C., regarding regulation of broker-dealers, securities industry and markets.

Cassidy & Associates, Inc. , Washington, D.C., registered December 17, 2013 for Commdex Consulting LLC, Norcross, GA, regarding first responder technology and communication systems.

Stapleton & Associates, LLC, Alexandria, VA, registered December 16, 2013 for Science Applications International Corporation, McLean, VA, regarding issues pertaining to the defense authorization and appropriations process.

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2014 PR Buyer’s Guide

52- Annual Reports/Design/Branding 52- Associations 54- Awards/Programs 55- Broadcast Monitoring Services 56- Camera-Ready Releases/Art 56- Celebrities 56- Clipping Services 57- Content Marketing 57- Conventions/Conference Planners 57- Copywriters 57- Corporate Image Consultants 57- CPA/Consulting Services 57- Crisis Management 58- Directories 59- Directory Publishers 60- Editorial Distribution & Services 60- Education 61- Electronic Newsfeeds/Satellite Svcs. 62- Employment Services 62- Executive Search 63- Fulfillment 63 - Graphic Services 64 - Interactive/Multimedia Services 64- Management Consultants 64- Measurement and Evaluation 65- Media (Speech) Training

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Media Lists -66 Media Monitoring -67 Media Tours/Roadshows -67 Mergers & Acquisitions - 68 Newsletters -68 Newswires/Press Services -68 Photo Distribution -68 Photographers/Stock Photo -69 Press Release Distribution -69 Printing -70 Promotions - 70 Public Relations Networks -71 Public Service Announcements -71 Radio -72 Research (Marketing Research) -73 Satellite Media Tours -75 Search Engine Optimization (SEO) - 77 Social Media -77 Software Products -79 Speakers Service (Talent) -79 Special Events -79 Speechwriting - 81 (Television) TV Production -81 Translation Services - 82 Video -82 Webcasting -84 Website Development -85

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ANNUAL REPORTS/BRANDING 2014 PR BUYER’S GUIDE Annual Reports/ Advertising Women of New York, 28 W. www.strategic-alliances.org. Mike 44th St., #912, New York, NY, 10036. Leonetti, Pres. & CEO. Design/Branding 212/221-7969; fax: 212/221-8296. www.awny.org. Lynn Branigan, Exec. Dir. British American Business Inc., 52 Bernhardt Fudyma Design Group, 460 Vanderbilt Ave., 20th flr., New York, NY, Park Ave. South, 5th flr., New York, NY, Alliance for Women in Media, 1760 Old 10017. 212/661-4060; fax: 212/661-4074. 10016. 212/889-9337. www.bfdg.com. Meadow Rd., #500, McLean, VA, 22102. www.babinc.org. Richard Furslan, CEO, Craig Bernhardt, Pres. 703/506-3290; fax: 703/506-3266. Wendy Mendenhall, Managing Director. www.allwomeninmedia.org. Amy B. Lotz, Brand Union, The, 114 Fifth Ave., 11th Exec. VP. Business Marketing Association, 1833 flr., New York, NY, 10011. 212/755-4200. Centre Point Circle, #123, Naperville, IL, www.thebrandunion.com. American Association of Advertising 60563. 630/544-5054. Toby Southgate, CEO. Agencies (4As), 1065 Ave. of the www.marketing.org. Al Maag, Exec. Dir. Americas, 17th flr., New York, NY, Eisenberg & Associates, 3102 Oak Lawn 10018. 212/682-2500; fax: 212/682-8391. Chief Marketing Officer Council, 1494 Ave., LB 104, Ste. 750, Dallas, TX, www.aaaa.org. Nanc y Hill, Pres. & CEO. Hamilton Ave., San Jose, CA, 95125. 75219. 214/528-5990. 650/328-5555 x4200. www. eisenberginc.com. American Association of Political www.cmocouncil.org. Donovan Neale- Arthur Eisenberg, Pres. Consultants, 8400 Westpark Dr., 2nd flr., May, Exec. Dir. McLean, VA, 22102. 703/245-8020. Galperin Design Inc., 2280 Frederick www.theaapc.org. Alana Joyce, Exec. Dir. Communication Leadership Exchange, Douglass Blvd., #9D, New York, NY, The, 65 Enterprise, Aliso Viejo, CA, 10027. 212/873-1121. American League of Lobbyists, 300 N. 92656. 866/463-6226; fax: 949/715-6931. [email protected]; Washington St., #205, Alexandria, VA, www.thecommunicationexchange.com. www.galperindesign.com. 22314. 703/960-3011; 800/712-1357. Fred Droz, Exec. Dir. Peter Galperin, Pres. www.alldc.org. Danielle Staudt, Exec. Dir.

INC Design, 35 West 35th St., New York, American Marketing Association, The, NY, 10001. 212/599-2222. 311 South Wacker Dr., #5800, Chicago, Council of PR Firms, 317 Madison Ave., [email protected]; IL, 60606. 312/542-9000. #2320, New York, NY, 10017. 877/773- www.incdesign.com. www.marketingpower.com. 4767. Kathy Cripps, President. Dennis Dunlap, CEO. Bill Ferguson, Mng. Partner. U.S. trade association with 100+ member agencies. Mission: build the John Kneapler Design, 151 W. 19th St., Arthur W. Page Society, 317 Madison market and firms’ value as strategic #11C, New York, NY, 10011 . 212/463- Ave., #1607, New York, NY, 10017. business partners. See “Find-A-Firm” 8774. www.johnkneaplerdesign.com. 212/400-7959. www.awpagesociety.com. at www.prfirms.org. Also see RFP John Kneapler. Roger Bolton, Pres. Builder (http://rfp.prfirms.org). ASAE & The Center For Assn. Johnson Strategic Communications, Leadership, 1575 I St., N.W., #1100, CPR, The International Institute For Inc., P.O. Box 27227, Overland Park, KS, Washington, DC, 20005. 202/371-0940. Conflict Prevention and Resolution, 575 66225-7227. 913/649-8885; fax: 913/649- www.asaecenter.org. John H. Graham, Lexington Ave., 21st flr., New York, NY, 8885. www.johnsonstrategic.com. Pres. & CEO. 10022. 212/949-8859. www.cpradr.org. Richard Johnson, Pres. Kathleen Bryan, Pres./CEO. Association for Conflict Resolution, Lippincott, 499 Park Ave., New York, 12100 Sunset Hills Rd., #130, Reston, Direct Marketing Association, 1120 Ave. NY, 10022. 212/521-0000. VA , 20190. 703/234-4141; fax: 703/435- of the Americas, 13th flr., New York, NY, [email protected]. Rick Wise, CEO. 4390. Cheryl Jamison, Pres. 10036. 212/768-7277. www.the-dma.org. Linda Wooley, Pres. & CEO. Point Five Design, 118 E. 25th St., 10th Association for Education in flr., New York, NY, 10010. 212/414-4309. Journalism and Mass Communications, Direct Marketing Club of New York, 54 www.point5.com. Alissa Levin, Pinc. 234 Outlet Pointe Blvd., Ste. A, Adams St., Garden City, NY, 11530. Columbia, SC, 29210. 803/798-0271; 516/746-6700; fax: 516/294-8141. fax: 803/772-3509. www.aejmc.org. www.dmcny.org. Stuart Boysen, Exec. Dir. Associations Jennifer McGill, Exec. Dir. Editorial Freelancers Association1 , 7 Advertising Club of New York, 989 Ave. Association for Women in West 23rd St., 4th flr., New York, NY, of the Americas, 7th fl., New York, NY, Communications, 3337 Duke St., 10010. 212/929-5400. www.the-efa.org. 10018. 212/533-8080. Alexandria, VA, 22314. 703/370-7436. J.P. Partland, William P. Keenan Jr., www.theadvertisingclub.org. www.womcom.org. Pamela Valenzuela, Co-Execs. Gina Grillo, Pres. & CEO. Exec. Dir. Electronic Retailing Association, 607 Advertising Specialty Institute, 4800 Association of Strategic Alliance 15th St., N.W., #530, Washington, DC, Street Rd., Trevose, PA, 19053. 800/546- Professionals, 960 Turnpike St., #3A, 20005. 800/987-6462; 703/841-175. 1350, 212/953-400. www.asicentral.com. Canton, MA, 02021. 781/562-1630. www.retailing.org. Julie Coons, Pres. & Timothy M. Andrews, Pres. & CEO. [email protected]; CEO.

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2014 PR BUYER’S GUIDE ASSOCIATIONS

Entertainment Publicists Professional Issue Management Council, 207 Dawsonville, GA, 30534. 706/531-0060. Society, P.O. Box 5841, Beverly Hills, Loudoun St. S.E., Leesburg, VA, 20175. www.recruitinglife.com. John Sacerdote, CA, 90209. 888/399-EPPS (3777); 793/777-8450. Pres. fax: 310/452-9005. www.eppsonline.org. www.issuemanagement.org. Marilyn Finegold, Admin. Dir. Teresa Yancey Crane, Pres. National Black PR Society, 14636 Runnymede St., Van Nuys, CA, 91405. Florida PR Association, 40 Sarasota Ctr. LACP - League of American 888/976-0005. www.nbprs.org. Deborah Blvd., #107, Sarasota, FL, 34240. Communications Professionals, 999 K. Hyman, Pres. 941/365-2135. www.fpra.org. Cheray Vanderbilt Beach Rd., #200, Naples, FL, Keyes-Shima, Co-Exec. Dir., Christopher 34108. 800/709-LACP. www.lacp.com. National Foundation for Women Carroll, Co-Exec. Dir. Tyson Heyn, Founder. Legislators, 1050 17th St., NW, #800, Washington, DC, 20036. 202/293-3040; Healthcare Businesswomen’s National Association of Broadcasters, fax: 202/293-5430. Association, 373 Route 46 West, Bldg., E 1771 N St., N.W., Washington, DC, www.womenlegislators.org. #215, Fairfield, NJ, 07004. 973/575-0606; 20036. 202/429-5300. www.nab.org. Robin Read, Pres. & CEO. fax: 973/575-1445. www.hbanet.org. Dennis Wharton, Exec. VP, Media Rels. Carole Davis Grossman, Exec. Dir. National Hispanic Media Coalition, 55 National Association of Business S. Grand Ave., Padadena, CA, 91105. Hospitality Sales & Marketing Political Action Committees, 101 626/792-6462. [email protected]; Association Int’l., 1760 Old Meadow Constitution Ave., N.W., #L-110, [email protected]. Alex Nogales, Pres. & Rd., #500, McLean, VA, 22102. 703/506- Washington, DC, 20001. 202/341-3780. CEO. 3280; fax: 703/506-3266. www.hsmai.org. www.nabpac.org. Geoffrey Ziebart, Exec. Dir. Robert Gilbert, Pres. & CEO. National Investor Relations Institute, 225 Reinekers Lane, #560, Alexandria, Institute for PR, Univ. of Florida, P.O. VA, 22134. 703/562-7700; fax: 703/562- Box 118400, 2096 Weimer Hall, 7700. www.niri.org. Jeffrey D. Morgan, Gainesville, FL, 32611-8400. 352/392- Pres. & CEO. 0280. www.instituteforpr.org. Frank Ovaitt, Pres. & CEO. National School PR Association, 15948 Derwood Rd., Rockville, MD, 20855. Int’l Women’s Media Foundation, 1625 Na tional Association of Government 301/519-0496; fax: 301/519-0494. K St., N.W., #1275, Washington, DC, Communicators, 201 Park Washington www.nspra.org. Rich Bagin, Exec. Dir. 20006. 202/496-1992; fax: 202/496-1977. Court, Falls Church, VA, 22046. 703/538- [email protected]. Elisa Lees Munoz, Exec. 1787. www.nagconline.org. Elizabeth National Writers Association, 10940 S. Dir. Armstrong, Exec. Dir. Parker Rd., #508, Parker, CO, 80134. 303/841-0246. www.nationalwriters.com. International Association of Business The National Association of Sandy Whelchel, Exec. Dir. Communicators, 601 Montgomery St., Government Communicators(NAGC) #1900, San Francisco, CA, 94111. is a national not-for-profit profession- New England Society for Healthcare 415/544-4700; fax: 415/544-4747. al network of federal, state and local Communications, PO Box 336, Rowley, www.iabc.com. Ann Lazarus, Interim government employees who dissemi- MA, 01969. 978/948-8600. Exec. Dir. nate information within and outside www.neshco.org. Kelly Woodsum, Exec. government. Members are editors, Dir. International Association of Business writers, graphic artists, video profes- Communicators, Wash., D.C. Chapter, sionals, broadcasters, photogra- New York Financial Writers 10378 Democracy Lane, Ste. A, Fairfax, phers, information specialists and Association, P.O. Box 338, Ridgewood, VA, 22030. 703/267-2322; fax: 703/691- agency spokespersons. NJ, 07451. 201/612-0100. 0866. www.iabcdc.org. Sherri Core, Dir. NAGC’s Blue Pencil & Gold www.nyfwa.org. of Admin. Screen Awards program honors the creative excellence of government New York Market Radio Association, International Association of Speakers communicators and demonstrates to 125 W. 55th St., 21st flr., New York, NY, Bureaus, 3933 S. McClintock Dr., #505, top executives that the work is high 10019. 646/254-4493. www.nymrad.org. Tempe, AZ, 85282. 480/839-1423; fax: quality, effective and deserving of Deborah Beagan, Exec. Dir. 480/603-4141. www.iasbweb.org. Marie continued support. Fredette, Exec. Dir. NAGC awards the Government New York Women in Communications, Communicator of the Year to one 355 Lexington Ave., 15th flr., New York, International Digital Enterprise who has helped instill public trust by NY, 10017-6603. 212/297-2133; Alliance, 1600 Duke St., #420, effectively presenting accurate, timely fax: 212/370-9047. [email protected]; Alexandria, VA, 22314. 703/837-1070. and meaningful information, some- www.nywici.org. Marie Ungaro, Exec. Dir. www.idealliance.org. David Steinhardt, times under exceptional circum- Pres. & CEO. stances. It is presented at the NAGC Online News Association, c/o NPR, 1111 N. Capitol St., NE, 6th flr., Washington, Communications School, June 2014 International PR Assn., IPRA, PO Box DC, 20002. 646/290-7900. in Washington, DC. 6945, London, England, W1A 6US, [email protected]; United Kingdom. 44 1903 74 4442. National Association of Personnel www.journalists.org. www.ipra.org. Services, 6625 Hw. 53 East, Ste. 410-201, Jane McDonnell, Exec. Dir.

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ASSOCIATIONS 2014 PR BUYER’S GUIDE

Pennsylvania Association for Society for Healthcare Strategy & American Hotel & Lodging Government Relations, PO Box 116, Market Development, 155 N. Wacker Association’s Stars of the Industry Harrisburg, PA, 17108. 717/939-1900; Dr., $00, Chicago, IL, 60606. 312/422- Awards, 1201 New York Ave., N.W., fax: 717/939-7900. www.pagr.org. 3888. www.shsmd.org. Diane Weber, #600, Washington, DC, 20005. 202/289- Exec. Dir. 3100; fax: 202/289-3199. www.ahla.com. Philadelphia PR Association, PO Box Kathryn Potter, Sr. VP, Mktg. & Comms. 579, Moorestown, NJ, 08057. 215/557- Society of American Business Editors 9865. www.ppra.net. Denise Downing, and Writers, Inc., Walter Cronkite APEX Awards, Communications Exec. Dir. School of Journalism and Mass Concepts, Inc., 7481 Huntsman Blvd., Communication, Arizona State Univ., 555 #720, Springfield, VA, 22153. 703/643- Professional Marketing Forum, 422 N. Central Ave., #302, Phoenix, AZ, 2200. [email protected]; Salisbury House, London Wall, London, 85004. 602/496-7862. www.sabew.org. www.ApexAwards.com. John De Lellis, EC2M 5QQ, U.K.. 020 7786 9786; fax: Warren Watson, Exec. Dir. Editor and Publisher, Anne Lopez, Apex 020 7786 9799. www.pmforumglobal.com. Richard Chaplin, Founder & CEO. Program Manager. Society of American Travel Writers Promotional Products Association Int’l., (SATW), 11950 W. Lake Park Dr., #320, ARC Awards, Sponsored by MerComm, 3125 Skyway Circle North, Irving, TX, Milwaukee, WI, 53224. 414/359-1625. 500 Executive Blvd., Ossining-on- 75038-3526. 888/426-7724; 972/252- www.satw.org. Cindy Lemek, Exec. Dir. Hudson, NY, 10562. 914/923-9400. 0404; fax: 972/258-3004. www.ppa.org. www.mercommawards.com. Reni L. Witt, Paul Bellantone, Pres. & CEO. Society of Professional Journalists, 3909 Pres. N. Meridian St., Indianapolis, IN, 46208- PRSA/Georgia, 4971 Staverly Lane, 4045. 317/927-8000; fax: 317/920-4789. Association TRENDS Annual All-Media Norcross, GA, 30092. 770/449-6369; www.spj.org. Joe Skeel, Exec. Dir. Contest, Columbia Books, 4340 East- fax: 770/449-6589. www.prsageorgia.org. West Highway, #300, Bethesda, MD, Denise Grant. Software and Information Industry 20814. 202/464-1662. Association, 1090 Vermont Ave., N.W., www.associationtrends.com. Colleen Casey. PRSA/National Capital Chapter, 10378 6th flr., Washington, DC, 20005. 202/289- Democracy Lane, Ste. A, Fairfax, VA, 7442; fax: 202/289-7097. www.siia.net. Astrid Awards, Sponsored by MerComm, 22030. 703/691-9212. www.prsa-ncc.org. Ken Wasch, Pres. 500 Executive Blvd., Ossining-on- Sherri Core, Chapter Mgr. Hudson, NY, 10562. 914/923-9400. www.mercommawards.com. PRSA/New York Chapter, 41 Madison Washington Women in PR, Washington Reni L. Witt, Pres. Ave., New York, NY, 10010. 212/228- Square, P.O. Box 65297, Washington, DC, 7228; fax: 973/575-1445. 20035. [email protected]; www.wwpr.org. Audio-Visual Awards (AVA), Association [email protected]; www.prsany.org. Women in Government Relations, 8400 of Marketing and Communication Public Affairs Council, 2121 K St., Westpark Dr., 2nd flr., McLean, VA, Professionals, 2320 Superior Dr., Ste. A, Washington, DC, 20037. 202/787-5950; 22102. 703/610-9030; fax: 703/995-0528. Arlington, TX, 76013. 817/276-9829. fax: 202/787-5942. www.pac.org. Douglas www.wgr.org. Emily Bardach, Exec. Dir. www.avaawards.com. Pinkham, Pres. Word of Mouth Marketing Association, Bell Ringer Awards, Publicity Club of Public Relations Society of America 65 East Wacker Pl., #500, Chicago, IL, New England, 131 DW Hwy., #521, (PRSA), 33 Maiden Lane, 11th flr., New 60601. 312/853-4400. www.womma.org. Nashua, NH, 03060. 603/718-8675. York, NY, 10038 . 212/460-1400. Susan Fanning, Pres. www.pubclub.org/bellringer-awards. www.prsa.org. Nicole Zerillo, VP, Mktg. Susan Vaillancourt, Exec. Director.

Publicity Club of Chicago, P.O. Box Awards/Programs Bronze Anvil Award of PR Society of 484, Park Ridge, IL, 60068. 773/463- America, 33 Maiden Lane, 11th flr., New 5560; fax: 773/463-5570. Adrian Awards, Hospitality Sales & York, NY, 10038. 212/460-1400. [email protected]; www.publicity.org. Marketing Association Int’l., 1760 Old www.prsa.org. Nicole Zerillo, VP, Mktg. Kim Biederman. Meadow Rd., #500, McLean, VA, 22102. 703/506-3280; fax: 703/506-3266. Bulldog Media Relations Awards, Publicity Club of New England, 131 www.hsmai.org . Robert A. Gilbert, Pres. Bulldog Reporter, 124 Linden St., DW Hwy., #521, Nashua, NH, 03060. & CEO. Oakland, CA, 94607. 510/596-9300; 603/718-8675. www.pubclub.org. Kristin 800/959-105. www.bulldogreporter.com. Allaben, Pres. Advertising Woman of the Year Award, Advertising Women of NY, 25 W. 44th Publicity Club of New York, P.O. Box Clarion Awards, Association for Women St., #912, New York, NY, 10036. 6765, FDR Station, New York, NY, in Communications, 3337 Duke St., 212/221-7969. www.awny.org. Lynn 10150-676 5. 212/978-7269. Alexandria, VA, 22314. 703/370-7436. Branigan, Exec. Dir. www.publicityclub.org. Peter Himler, Pres. www.womcom.org. Pamela Valenzuela, Exec. Dir. Radio Television Digital News AME - Advertising & Marketing Association, 529 14th St., Washington, Effectiveness Awards, 260 W. 39th St., CLIO Awards, 770 Broadway, 7th flr., DC, 20045. 202/659-6510; fax: 202/223- 10th flr., New York, NY, 10018. 212/463- New York, NY, 10003. 212/683-4300. 4007. www.rtnda.org. Mike Cavender, 4800. www.AMEawards.com. Alisun www.clioawards.com. Nicole Purcell, Exec. Dir. Armstrong, Exec. Dir. Exec. Dir.

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2014 PR BUYER’S GUIDE BROADCAST MONITORING

CODiE Awards, Software & Info Professionals, 2320 Superior Dr., Ste. A, Silver Anvil Awards of PR Society of Industry Association, 1090 Vermont Ave., Arlington, TX, 76013. 817/303-2769. America, 33 Maiden Lane, 11th flr., N.W., 6th flr., Washington, DC, 20005. www.marcomawards.com. New York, NY, 10038. 212/460-1400. 202/289-7442. www.siia.net/codies. Ken www.prsa.org. Nicole Zerillo, VP, Mktg. Wasch, Pres. Matrix Awards, NY WICI, 355 Lexington Ave., 15th flr., New York, NY, Silver Apple Awards, Direct Marketing Excellence in Automotive PR Awards, 10017. 212/297-2133; fax: 212/370-9047. Club of New York, 54 Adams St., Garden Automotive PR Council, 1301 W. Long www.nywici.org. Maria Ungaro, Exec. Dir. City, NY, 11530. 516/746-6700, ext. 201. Lake, #225, Troy, MI, 48098. 248/952- www.dmcny.org. Stuart Boysen, Exec. Dir. 6401. www.autopr.org. Greg Janicki. Mercury Awards, Sponsored by MerComm Inc., 500 Executive Blvd., Society f or Technical Communication, Galaxy Awards, Sponsored by Ossining-on-Hudson, NY, 10562. STC Awards, 9401 Lee Hwy., #300, MerComm Inc., 500 Executive Blvd., 914/923-9400. www.mercommawards.com. Fairfax, VA, 22031. 703/522-4114; fax: Ossining-on-Hudson, NY, 10582. Reni L. Witt, Pres. 703/522-2075. www.stc.org. Christopher 914/923-9400. www.mercommawards.com. Lyons, Exec. Dir. Reni L. Witt, Pres. National Association of Government Communicators, 201 Park Washington Telly Awards, The, 22 W. 21st St., 7th flr. Gold Circle Awards, ASAE & The Court, Falls Church, VA, 22046. 703/538- North, New York, NY, 10016. 212/675- Center for Association Leadership, 1575 I 1787. www.nagconline.org. Elizabeth 3555. www.tellyawards.com. St., N.W., #1100, Washington, DC, 20005. Armstrong, Exec. Dir. 202/371-0940. www.asaecenter.org. W. Howard Chase Award, Issue Robert Hay, Assoc. Dir., Public Policy. See full listing under Associations. Management Council, 207 Loudoun St. S.E., Leesburg, VA, 20175. 703/777-8450. Gold Ink Awards, North American New Jersey Awards, New Jersey www.issuemanagement.org. Teresa Publishing Co., 1500 Spring Garden St., Advertising Club, 199 Prospect Ave., P.O. Yancey Cr ane, Pres. 12th flr., Philadelphia, PA, 19130. 215/238- Box 7250, North Arlington, NJ, 07031. 5300. www.goldink.com. Mike Cooper. 201/998-5133; fax: 201/998-7839. Broadcast www.njadclub.org. Gold Quill Awards, Int’l. Association of Monitoring Services Business Communicators, 601 New York Festivals, Int’l Television & Montgomery St., #900, San Francisco, Film Awards, 260 W. 39th St., 10th flr., Broadcast Monitors, P.O. Box 101, CA, 94111. 415/544-4700. www.iabc.com. New York, NY, 10018. 212/643-4800. Dumont, NJ, 07628. 888/887-1684. Ann Lazarus, Interim Exec. Dir. www.newyorkfestivals.com. [email protected]. Rob Carpenter, Owner. Golden Trumpet Awards, Publicity Club Outstanding Educator Award of PR of Chicago, P.O. Box 484, Park Ridge, IL, Society of America, 33 Maiden Lane, 11th 60068. 773/463-5560; fax: 773/463-5570. flr., New York, NY, 10038. 212/460-1400. [email protected]; www.publicity.org. www.prsa.org. Nicole Zerillo, VP, Mktg. Kim Biederman. Paul M. Lund Public Service Award of Critical Mention Inc., 521 Fifth Ave., Hermes Creative Awards, Association of PR Society of America, 33 Maiden Lane, 16th flr., New York, NY, 10175, US. Marketing and Communication 11th flr., New York, NY, 10038. 212/460- 877/262-5477. www.criticalmention.com. Professionals, 2320 Superior Dr., Ste. A, 1400. www.prsa.org. Stephanie Cigielski, Critical Mention is a media monitoring Arlington, TX, 76013. 817/277-4040. Assoc. Dir. of PR. service that provides email updates of www.hermesawards.com. Power of A Awards, ASAE & The Center the latest relevant TV and radio results, for Association Leadership, 1575 I St., iNova Awards, Sponsored by MerComm based on your queries. You can search, N.W., #1100, Washington, DC, 20005. view, edit and share video from the Inc., 500 Executive Blvd., Ossining-on- 202/371-0940; fax: 202/371-8315. Hudson, NY, 10562. 914/923-9400. same cloud infrastructure used by 30% www.asaecenter.org. Robert Hay, Assoc. of local U.S. TV stations. More than www.mercommawards.com. Reni L. Witt, Dir., Public Policy. Pres. 1,500 brands -– from McDonald’s and Southwest Airlines to Goodyear and the Questar Awards, Sponsored by EPA -- access online services dynami- Jack Felton Golden Ruler Award, MerComm Inc., 500 Executive Blvd., cally updated with 40 hours of video Institute for PR, University of Florida, Ossining-on-Hudson, NY, 10562. every minute. It’s the world’s largest P.O. Box 118400, 2096 Weimer Hall, 914/923-9400. www.mercommawards.com. online news video ecosystem, for any- Gainesville, FL, 32611-8400. 352/392- Reni L. Witt, Pres. 0280. www.instituteforpr.org. Frank. E one needing to tell a story with owned Ovaitt, Pres. & CEO. ReBrand 100 Global Awards, 24 Corliss or earned media. St., #6791, Providence, RI, 02940. Magellan Awards, LACP - League of 401/277-4877. www.rebrand.com. DigiClips, Inc., 819 Beauprez Ave., American Communications Professionals, Lafayette, CO, 80026. 303/926-0334. 999 Vanderbilt Beach Rd., #200, Naples, Sigma Delta Chi Awards, c/o Society of www.digiclipsinc.com. Paula Shapiro. FL, 34108. 800/709-LACP. www.lacp.com. Professional Journalists, Eugene S. Pulliam Nat’l Journalism Center, 3909 N. Meridian Keep in Touch, 30 Lafayette Sq., #118, MarCom Awards, Association of St., Indianapolis, IN, 46208-4045. 317/927- Vernon, CT, 06066. 860/871-6500. Marketing and Communication 8000. www.spj.org. Joe Skeel, Exec. Dir. www.drumupbiz.com. Drew Crandall, Pres.

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BROADCAST MONITORING 2014 PR BUYER’S GUIDE

service in ensuring a perfect celebri- [email protected]; ty fit for all target demographic needs. www.rxentertainmentin.com. Nancy With over 20 years experience in the Caravetta, Pres. entertainment industry, our celebrity relationships make the difference. Speakers On Healthcare, 10870 NW Laurinda Court, Portland, OR, 97229. News Data Service, 29 Hopkins Rd., 503/345-9164; 800/697-732. Plainfield, NH, 03781, US. 708/949-8407. [email protected]; [email protected]; www.speakersonhealthcare.com. www.newsdataservice.com. Dave Vergin, VP, Sales & Bus. Dev. Westport Entertainment Associates, 1700 Post Rd., Ste. C15, Fairfield, CT, News Data Service is the industry’s 06824. 203/319-4343. www.westporten- largest and most experienced Celebrity Access, Inc., 4247 Kraft Ave., tertainment.com. Mary Lalli, Bill Stankey. cooperative of media monitoring Studio City, CA, 91604. 818/508-1300; organizations providing comprehen- fax: 888/367-7574. Clipping Services sive reporting, clipping and analysis [email protected]; services from all media types (TV, www.celebrityaccessinc.com. Radio, Online and Print). Glenn Rosenblum. News Data Service clients (including; the world’s largest PR and Marketing Celebrity Access, Inc. a one-stop Firms, Fortune 500 organizations, shop for corporations seeking the Government, the entertainment indus- services of a celebrity for almost any Cision, 332 S. Michigan Ave., Suite 800, try and many others in the public and occasion. We run the gamut from pro- Chicago, IL, 60604. 866/639-5087. private sectors) receive the highest motional events to product launches, [email protected]; us.cision.com. level of customer service, easy-to-use product endorsements, media tours, Cision’s media clipping services tools, speed, content depth and direct response marketing and include news, print, blog, internet and accuracy that enables them to focus infomercials. No upfront costs, com- broadcast clips - all delivered through on their primary objectives. petitive pricing and A to Z personal service. a single platform. See where your ShadowTV, 630 Ninth Ave., Suite 1000, placements appeared in newspapers New York, NY, 10036. 212/445-2540. Celebrity Endorsement Network, 23679 and magazines, and get real-time [email protected]; [email protected]; Calabasas Rd., #728, Calabasas, CA, alerts of your online and social media www.shadowtv.com. Kevin Riley. 91302. 818/225-7090. coverage. Also gain access to the www.celebrityendorsement.com. LexisNexis library of content to Camera-Ready Noreen Jenney. search an archive of tens of thousands of print publications. Releases/Art Celebrity Service Int’l Inc., 1680 N. Vine St., #904, Los Angeles, CA, 90028. CustomScoop, 130 Pembroke Rd., Suite Home Improvement Time Inc., 7425 323/957-0 508; fax: 323/957-0559. 150, Concord, NH, 03301. 603/410-5000. Steubenville Pike, P.O. Box 247, Oakdale, www.celebrityservice.com. Karen www.customscoop.com. Chip Griffin, CEO. PA, 15071-0247. 412/787-2881; fax: 412/787- Abouab, Mng. Dir. 3233. www.homeimprovementtime.com. Carole Stewart. Celebrity Source, The, 8033 Sunset Blvd., #2500, Los Angeles, CA, 90046. Celebrities 323/651-3300. [email protected]; www.celebritysource.com. Rita Tateel, Pres. Gorkana Inc., 2 Rector Street, Suite 1200, CelebrityFOCUS, 3357 Commercial Ave., New York, NY 10006. (646) 722-1200. Northbrook, IL, 60062. 847/291-0095. [email protected]; www.gorkana.us. [email protected]; Jeni Chapman, Managing Director. www.celebrityFOCUS.com. Gorkana offers a more effective Ric Bachrach, CEO. Cavanaugh & Assocs. Inc., 14350 way for PR and communications Addison St., #222, Sherman Oaks, CA, professionals to access customized 91423. 818/907-5210; fax: 818/907-5217. Greater Talent Network, 437 Fifth Ave., New York, NY, 10016. 212/645-4200; fax: media intelligence. Our clients [email protected]; become part of our unique communi- www.cavanaughassociates.com. 212/627-1471. www.greatertalent.com. ty. This connects them to everything Tim Cavanaugh. Don R. Epstein. from industry experts and the latest Cavanaugh & Associates, Inc. Lloyd Kolmer Enterprises, 65 West 55th news, insights and events, jobs and provides celebrities in any category St., New York, NY, 10019. 212/582-4735. journalists, not to mention our own for everything from product launches, Lloyd Kolmer, Pres. essential media intelligence services. promotional events, SMTs and full It’s why PR professionals, as well as scale endorsements, to personal Rx Entertainment Inc., 522 N. Plymouth journalists, rely on us every day. appearances, speeches and perform- Blvd., Los Angeles, CA, 90004. 323/461- Whether they’re launching a ances. We provide personalized 3205; fax: 323/461-3285. campaign, managing reputations, or

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2014 PR BUYER’S GUIDE CRISIS MANAGEMENT needing around-the-clock response generalist to handle content market- Copywriters during a crisis, we help clients keep ing projects fo r us now and then.” up-to-speed, stay focused, and be - VP, National Accounts, Atlanta- connected to experts. Gorkana based financial services company provides the personal touch and Market it Write, 106 Central Park South, confidence clients need to make New York, NY, 10019. 212/757-7572. clear, informed decisions—and drive [email protected]; their businesses forward. www.marketitwrite.com. Mistina Picciano. Follow us at #GorkanaConnects, @GorkanaUS, or visit us at Have an experienced writing team www.gorkana.us. Gorkana Inc., 2 Rector Street, Suite 1200, at your disposal, as needed: New York, NY 10006. (646) 722-1200. Blogging, web copy, press releases, Newz Group, P.O. Box 873, Columbia, [email protected]; www.gorkana.us. bylined articles, white papers, case MO, 65205. 800/474-1111; 573/474-100; Jeni Chapman, Managing Director. studies, newsletters. fax: 573/474-1001. www.newzgroup.com. Sara Frieling, Dir., Customer Service. Gorkana offers a more effective ProPRcopy, 544 East Ogden Ave., 700- way for PR and communications 120, Milwaukee, WI, 53202. 800/746- Content Marketing professionals to access customized 3121. [email protected]; media intelligence. Our clients www.ProPRcopy.com. Joe Donovan. become part of our unique community. This connects them to everything Corporate Image from industry experts and the latest news, insights and events, jobs and Consultants journalists, not to mention our own Cision, 332 S. Michigan Ave., Suite 800, essential media intelligence services. Camille Lavington, 1009 Muirfield Dr., Chicago, IL, 60604. 866/639-5087. It’s why PR professionals, as well as Newport Beach, CA, 92660. 949/706-7846. [email protected]; us.cision.com. journalists, rely on us every day. Whether they’re launching a Mary Dawne Arden, 135 E. 50th St., Ste. Cision’s Content Marketing Suite campaign, managing reputations, or 7B, New York, NY, 10022. 212/644-8199. gives you all the tools necessary to needing around-the-clock response [email protected]; market your branded content to your during a crisis, we help clients keep www.marydawnearden.com. target audience. Create and publish up-to-speed, stay focused, and be your content to your customized connected to experts. Gorkana CPA/Consulting Svcs. social newsroom. Then amplify your provides the personal touch and content to thousands of publisher confidence clients need to make Buchbinder Tunick & Company LLP, sites including Time, CNN and Rolling clear, informed decisions—and drive One Pennsylvania Plaza, Suite 5335, Stone where your audience is already their businesses forward. New York, NY, 10119. 212/695-5003. engaged. Finally, measure your con- Follow us at #GorkanaConnects, www.buchbinder.com. Richard Goldstein, tent marketing efforts and see what @GorkanaUS, or visit us at Partner, Marc Niederhoff er, Partner. worked and where there are opportu- www.gorkana.us. nities for improvement. EHM Group LLC, 630 9th Ave., Suite 412, New York, NY, 10036. 212/397- Conventions/ 8357. www.ehmgroup.com. Conference Planners StevensGouldPincus LLC, One Penn. Plaza, Suite 5335, New York, NY, 10119. American Strategic Management 212/779-2800; cell: 917/783-4500. Institute, 901 New York Ave., [email protected]; Washington, DC, 20001. 877/992-9522. www.stevensgouldpincus.com. Corey Weiner Marketing www.asmiweb.com. Communications Project Management, Art Stevens, Mng. Partner, Rick Gould, 2750 NW 88 Terrace Bldg. A, Floor 3, CPA, J.D., Mng. Partner. Coral Springs, FL, 33065. 888/913-1419. Conference Board, The, 8 45 Third Ave., [email protected]; New York, NY, 10022. 212/759-0900; Crisis Management www.b2bmarketingmaterials.com; 12/980-7014. www.conference-board.org. www.twitter.com/weinercorey. Jonathan Spector, CEO.

Content used for lead capture, sem- E.J. Krause & Associates Inc., 6430 inar sign-ups or educational materials Rockledge Dr., #200, Bethesda, MD, to garner visibility among referral 20817. 301/493-5500; fax: 301/493-5705. Feintuch Communications, 245 Park sources and verticals. www.ejkrause.com. Ned Krause, Pres. & Ave., 39th f lr., New York, NY, 10167. 212/808-4901. [email protected]; “I would say I know about good PR CEO. www.feintuchcommunications.com. and marketing. I worked for Henry Feintuch, Pres. Fleishman-Hillard in the early 80s. Karin Bacon Enterprises, 311 W. 43rd Fact is, it’s hard to find someone with St., New York, NY, 10036. 212/307-9641. Feintuch Communications enjoys industry knowledge rather than a www.kbenyc.com. Karen Bacon, Pres. Continued at top of next page

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CRISIS MANAGEMENT 2014 PR BUYER’S GUIDE

Feintuch Communications continued JCH Enterprises, Community & Media Akins Hutchinson, VP, Washington, DC. Relations Consulting, 116 Nelson Lane, deep crisis communications counsel- Clayton, NC, 27527. 919/550-8302. Consultants and Consulting ing experience - having provided www.judyhoffman.com. Organizations Directory, Gale, Part of support to non-profits, emerging Judy Hoffman, Princ. Cengage Learning, 27500 Drake Rd., growth companies and the Fortune Farmington Hills, MI, 48831. 800/877- 500. Our senior team can help to Lukaszewski Group Inc., The, 550 Main 4253; 248/699-425. www.gale.com. enhance and protect your organiza- St., #100, New Brighton, MN, 55112. Patrick C. Sommers, Pres. tion’s reputation. 651/286-6788. [email protected]; We work with your team to develop www.e911.com. James E. Lukaszewski, Directory of Business Information customized, crisis communications Pres. Resources, Grey House Publishing, 4919 plans; crisis preparation training; and Route 22, P.O. Box 56, Amenia, NY, 24/7 crisis counseling and communi- Sachs Media Group, 114 S. Duval St., 12501. 800/562-2139; 518/789-870. cations support. We are well versed in Tallahassee, FL, 32301. 850/222-1996. www.greyhouse.com. Leslie Mackenzie, helping organizations work their way [email protected]; Publisher. through challenging crises including www.sachsmedia.com. shareholder and corporate gover- Ron Sachs, Pres. & CEO. Directory of Executive Recruiters, nance issues, employee or community Kennedy Information, 1 Phoenix Mill problems, product recalls, litigation Sard Verbinnen & Co., 190 S. LaSalle Lane, 3rd flr., Peterborough, NH, 03458. and government investigations. The St., #1600, Chicago, IL, 60603. 312/895- 800/531-0007; 603/924-100. best crisis plan? It’s the one devel- 4700. www.sardverb.com. Bryan Locke, www.kennedyinfo.com. oped NOW - before your organiza- Mng. Dir. tion’s reputation is under attack. Directory of Major Mailers & What Directories They Mail, North American Publishing Co., 1500 Spring Garden St., 12th flr., All-In-One Media Directory, Gebbie Philadelphia, PA, 19130. 800/777-8074; Press, P.O. Box 1000, New Paltz, NY, 215/238-530. www.majormailers.com. 12561. 845/255-7560. www.gebbiepress.com. Editor & Publisher Int’l Yearbook and Gorkana Inc., 2 Rector Street, Suite 1200, Mark Gebbie, Editor and Publisher. New York, NY 10006. (646) 722-1200. Editor & Publisher Market Guide, Editor & Publisher, 17782 Cowan, Ste. A, [email protected]; www.gorkana.us. AP Books/The Associated Press, PO Box Jeni Chapman, Managing Director. 415458, Boston, MA, 02241-5458. Irvine, CA, 92614. 949/660-6150; 212/621-1852. www.apstylebook.com. 800/641-203. www.editorandpublisher.com. Gorkana offers a more effective way for PR and communications Cable & TV Station Coverage Atlas, Emergency Public Relations Manual, professionals to access customized Warren Communications, 2115 Ward Ct., The, PASE, 3001 Shallcross Way, media intelligence. Our clients NW, Washington, DC, 20037. 800/771- Louisville, KY, 40222. 502/394-0822. become part of our unique communi- 9292. www.warren-news.com. Daniel Alan B. Bernstein, Pres. ty. This connects them to everything Warren, Pres. from industry experts and the latest Encyclopedia of Associations: news, insights and events, jobs and International Organizations, Gale, Part journalists, not to mention our own of Cengage Learning, 2700 Drake Road, essential media intelligence services. Farmington Hills, MI, 48331-3535. It’s why PR professionals, as well as 800/877-4253; 248/699-425. journalists, rely on us every day. www.gale.com. Patrick C. Sommers, Pres. Whether they’re launching a Cision, 332 S. Michigan Ave, Suite 800, campaign, managing reputations, or Chicago, IL, 60604. 866/639-5087. Encyclopedia of Int’l Media and needing around-the-clock response [email protected]; us.cision.com. Communications, Academic Press, during a crisis, we help clients keep Elsevier, Customer Svc. Dept., 3251 Media and PR pros know that the Riverport Lane, Maryland Heights, MO, up-to-speed, stay focused, and be best media outreach starts with 63043. 800/545-2522; 314/447-801. connected to experts. Gorkana Cision’s media database. We wrote www.elsevier.com. provides the personal touch and the book on how to target the media. confidence clients need to make From our beginnings back in 1932 as Entertainment Marketing Sourcebook, clear, informed decisions—and drive the “Bacon’s Directories” to the Cision The, EPM Communications Inc., 19 W. their businesses forward. global media database now with over 21st St., #303, New York, NY, 10010. Follow us at #GorkanaConnects, 1.6 million influencers and outlets - 212/941-0099; 888/852-946. @GorkanaUS, or visit us at including emerging and social media. www.epmcom.com. www.gorkana.us. We are the industry’s must-have Institute for Crisis Management, 455 S. resource and your secret weapon. Federal Yellow Book, The, Leadership Fourth St., #1490, Louisville, KY, 40202. Directories, 1667 K St., #801, 502/587-0329; fax: 502/587-0329. Congressional Yellow Book, Leadership Washington, DC, 20006. 202/347-7757. [email protected]; Directories, 104 Fifth Ave., New York, www.leadershipdirectories.com. Imogene www.crisisconsultant.com. NY, 10011. 212/627-4140. Akins Hutchinson, VP, Washington, DC. Erika Hayes James, PhD, Pres. www.leadershipdirectories.com. Imogene

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2014 PR BUYER’S GUIDE DIRECTORY PUBLISHERS

Gale Directory of Publications and www.hispanicmarketweekly.com. Arturo Communications News, 2115 Ward Ct.. Broadcast Media, Gale, Part of Cengage Villar, Publisher. NW, Washington, DC, 20037. 800/771- Learning, 27500 Drake Rd., Farmington 9202. www.warren-news.com. Hills, MI, 48331. 248/699-4253; 800/877- Hudson’s Washington News Media Daniel Warren, Pres. 425. www.gale.com. Patrick Sommers, Pres. Contacts Directory, Grey House Publishing, 4919 Route 22, Box 56, Veronis Suhler Stevenson Amenia, NY, 12501. 800/562-2139; Communications Industry Forecast, 518/789-870. www.greyhouse.com. Veronis Suhler Stevenson, 55 E. 52nd St., Leslie Mackenzie, Publisher. Park Ave. Plaza, 33rd flr., New York, NY, 10055. 212/935-4990. www.vss.com. IEG Sponsorship Sourcebook, IEG Jeffrey T. Stevenson, Partner. Gorkana Inc., 2 Rector Street, Suite 1200, LLC, 350 North Orleans St., #1200, New York, NY 10006. (646) 722-1200. Chicago, IL, 60654. 312/944-1727. Who’s Who in America, Marquis Who’s [email protected]; www.gorkana.us. www.sponsorship.com. Bill Chipps, Who, 300 Connell Dr., #2000, Berkeley Jeni Chapman, Managing Director. Media Relations. Heights, NJ, 07922. 908/673-1000; 800/473-702. www.marquiswhoswho.com. Gorkana offers a more effective Law Firms Yellow Book, Leadership way for PR and communications Directories, 1667 K St., NW, #801, World Radio TV Handbook, WRTH professionals to access customized Washington, DC, 20006. 202/347-7757. Publications Ltd., 8 King Edward St., media intelligence. Our clients Imogene Akins Hutchinson, VP, Wash., DC. Oxford, U.K., OX1 4HL. 44 (0) 1865 become part of our unique communi- 514405. [email protected]; www.wrth.com. ty. This connects them to everything M Guide Services Directory (Marketing from industry experts and the latest Services Directory), American Marketing Yearbook of Experts, Broadcast news, insights and events, jobs and Association, 311 South Wacker Dr., Interview Source, Inc., 2500 Wilsconsin journalists, not to mention our own #5800, Chicago, IL, 60606. 312/542- Ave., N.W., #949, Washington, DC, essential media intelligence services. 9000. www.marketingpower.com. 20007. 202/333-5000; fax: 202/342-5411. It’s why PR professionals, as well as www.expertclick.com. Mitchell P. Davis, journalists, rely on us every day. Media Pro (Online Media Directory), Editor & Publisher. Whether they’re launching a Infocom Group, 124 Linden St., Oakland, campaign, managing reputations,r o CA, 94607. 510/596-9300; 800/959-105. Directory Publishers needing around-the-clock response during a crisis, we help clients keep National Directory of Corporate Public Adweek Directories, Nielsen Business up-to-speed, stay focused, and be Affairs, Columbia Books, 8120 Media, 85 Broad St., 20th flr., New York, connected to experts. Gorkana Woodmont Ave., #110, Bethesda, MD, NY, 10004. 646/654-5000. provides the personal touch and 20814. 202/464-1662; 888/265-060. www.adweek.com. confidence clients need to make www.columbiabooks.com. clear, informed decisions—and drive Cambridge Information Group, 7200 their businesses forward. National Directory of Magazines, Wisconsin Ave., #601, Bethesda, MD, Follow us at #GorkanaConnects, Oxbridge Communications, 39 W. 29th 20814. 800/843-7751; 301/961-670. St., #301, New York, NY, 10001. @GorkanaUS, or visit us at www.cambridgeinformationgroup.com. 212/741-0231. www.oxbridge.com. www.gorkana.us. Robert M. Snyder, Chmn. & Founder. Trish Hagood, Pres. Career Press, 220 W. Parkway, Unit 12, GreenBook Directory of Marketing Oxbridge Directory of Newsletters, Pompton Plains, NJ, 07444. 201/848- Research and Focus Group Companies, Oxbridge Communications, 39 W. 29th 0310. www.careerpress.com. New York American Marketing St., #301, New York, NY, 10001. Association, 116 E. 27th St., 6th flr., 212/741-0231. www.oxbridge.com. Facts on File Publications inc., 132 W. New York, NY, 10016. 212/687-3280. Trish Hagood, Pres. 31st St., 17th flr., New York, NY, 10001. www.nyama.org. Diane Liebenson, 800/322-8755. www.factsonfile.com. Publisher. Society of American Travel Writers’ Laurie Katz, Publicity Dir. Directory, 11950 W. Lake Park Dr., #320, Headquarters USA 2010, Omnigraphics, Milwaukee, WI, 53224. 414/359-1625. P.O. Box 31-1640, Detroit, MI, 48231. www.satw.org. Cindy Lemek, Exec. Dir. 800/234-1340. [email protected]; www.omnigraphics.com. Sorkins Directory of Business & Government, Sorkins Inc., PO Box Hispanic Americans: A Statistical 411067, St. Louis, MO, 63141. 800/758- Gorkana Inc., 2 Rector Street, Suite 1200, Sourcebook, Information Publications, 3228. www.sorkings.com. New York, NY 10006. (646) 722-1200. 2995 Woodside Rd., P.O. Box 400-182, [email protected]; www.gorkana.us. Woodside, CA, 94062. 877/544-4636; Standard Periodical Directory, Jeni Chapman, Managing Director. 650/568-617. Oxbridge Communications, 39 W. 29th www.informationpublications.com. St., #301, New York, NY, 10001. Gorkana offers a more effective 212/741-0231. www.oxbridge.com. way for PR and communications Hispanic Market Weekly, Solemark Trish Hagood, Pres. professionals to access customized Media Group, 2332 Galliano St., Coral media intelligence. Our clients Cables, FL, 33134. 305/448-5838. Television & Cable Factbook, Warren Continued at top of next page

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DIRECTORY PUBLISHERS 2014 PR BUYER’S GUIDE

Gorkana Inc. continued Hansen Comms., 2550 West Jeffery St., Columbia Ave., Seward, NE, 68434. become part of our unique communi- Kankakee, IL, 60901. 815/937-1778; 877/497-5848. onlineprograms.cune.edu. fax: 815/937-8855. ty. This connects them to everything www.hansencommunications.com. Creighton University, Online Doctorate from industry experts and the latest Pat Hansen, Pres. in Educational Leadership, 2500 news, insights and events, jobs and California Plaza, Omaha, NE, 68178. journalists, not to mention our own Jenkins Group, 1129 Woodmere Ave., 866/717-6365. online.creighton.edu. essential media intelligence services. Suite B, Traverse City, MI, 49686. It’s why PR professionals, as well as 231/933-0445. George Washington University, The, journalists, rely on us every day. [email protected]; The Graduate School of Political Whether they’re launching a www.jenkinsgroupinc.com. Management, Online Master of campaign, managing reputations, or Jerrold R. J enkins, Chmn. & CEO. Professional Studies in Strategic Public needing around-the-clock response Relations, 805 21st St., N.W., #401, during a crisis, we help clients keep Metro Editorial Services, 519 Eighth Washington, DC, 20052. 202/994-6000. up-to-speed, stay focused, and be Ave., New York, NY, 10018. 800/223- www.gwu.edu. Larry Parnell, Director. connected to experts. Gorkana 1600; fax: 212/714-9139. provides the personal touch and [email protected]; Gonzaga University, Communication confidence clients need to make www.metroeditorialservices.com. Studies, 502 East Boone Ave., Spokane, clear, informed decisions—and drive Jennifer Flack. WA, 99258. 509/313-6662. their businesses forward. [email protected]; Follow us at #GorkanaConnects, PitchEngine, 329 Main St., Lander, WY, www.gonzagaonline.com. @GorkanaUS, or visit us at 82520. 307/855-4011. Dr. Tony Osborne, Dept. Chair. www.gorkana.us. [email protected]; new.pitchengine.com. Lubbock Christian Univeristy, Online Leadership Directories, 104 5th Ave., Degree in Organizational Leadership, 3rd flr., New York, NY, 10011. 212/627- Education 5601 19th St., Lubbock, TX, 79407. 4140. [email protected]; 877/307-5894. onlineprograms.lcu.edu. www.leadershipdirectories.com. Matthew American University, School of Brown, Assistant VP, Marketing. Communication, 4400 Massachusetts Northeastern University College of Ave., N.W., Washington, DC, 20016. Professional Studies, 50 Nightingale Editorial Distribution 202/885- 2060. www.american.edu. Hall, 360 Huntington Ave., Boston, MA, Jeffrey Rutenbeck, Dean. 02115-9959. 877/668-7727. & Services www.cps.neu.edu. John LaBrie, Dean. ASAE & The Center for Assn. Leadership, 1575 I St., N.W., #1100, Our Lady of The Lake University, Washington, DC, 20005. 202/371-0940. Online Master in Organizational www.asaecenter.org. John Graham, Pres. Leadership, 411 S.W. 24th St., San & CEO, Sabrina Kidwai, Sr. Mgr., PR. Antonio, TX, 78207. 855/275-1082. Edgewise, 5419 Hollywood Blvd., #727, onlineprograms.ollusa.edu. Los Angeles, CA, 90027. 323/469-3397. Benedictine University, Online Degree [email protected]; in Organizational Leadership, 5700 Queens University, Online Masters in www.edgewise.us.com. Ken Greenberg. College Rd., Lisle, IL, 60532. Communication, 1900 Selwyn Ave., online.ben.edu. Charlotte, NC, 28274. 866/313-2356. EdgeWise (www.edgewise.us.com), online.queens.edu. a venture of Edge Communications, Bowling Green University, School of Inc., draws on the talent of senior Quinnipiac University, 275 Mount Media and Communication, 1001 East writers and journalists to develop Carmel Ave., #SB-MCM, Hamden, CT, Wooster St., West Hall 302, Bowling quality, publishable content for busi- 06518. 203/582-8200. Green, OH, 43402. 419/372-8349; [email protected]. Joseph nesses large and small. We help 419/372-253. www.bgsu.com. Catrino, Asst. Dean for Career Dev.; John organizations tell their stories in a Laura Stafford, Director. compelling way, crafting messages Morgan, Associate VP for PR. for any number of audiences: cus- Butler University, Online Degree in Rasmussen College, Organizational tomers, prospects, employees, Leadership, 4600 Sunset Ave., Leadership Degree, 4755 SW 46th investors, senior management, con- Indianapolis, IN, 46208. 855/792-1044. Court, Ocala, FL, 34474. 352-629-1941. sumer and the media. online.butler.edu. www.rasmussen.edu. Our writing services are offered on a sustaining basis or per project, and CCI - Corporate Communication Rutgers School of Communications and can augment ongoing communica- International at Baruch College/CUNY, Information, 4 Huntington St., New tions efforts. 55 Lexington Ave., B 8-233, New York, Brunswick, NJ, 08901-1071. 732/445- NY, 10010. 646/312-3749. 4636; 848/932-7500. www.rutgers.edu. [email protected]; Claire McInerney, Acting Dean. Financial Times, 350 Hudson St., New www.corporatecomm.org. York, NY, 10013. 917/551-5096. Michael B. Goodman, Ph.D., Director. Saint Joseph’s University, Online [email protected]; www.ft.com. Darcy Masters Degree in Leadership, 5600 Keller, Deputy Director, Global Comms. Concordia University, Online Master in City Ave., Philadelphia, PA, 19131. And Head of Comms., America. Human Services Leadership, 800 North 610/660-1000. online.sju.edu.

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2014 PR BUYER’S GUIDE ELECTRONIC NEWSFEEDS/SAT. SVCS. Seton Hall University, Master of Arts in Electronic Newsfeeds/ IMTs delivering your message to mil- Strategic Comm., 400 So. Orange Ave., lions of people. With celebrities, hot South Orange, NJ, 07079. 973/761-9000. Satellite Services trends, premier events and locations, www.shu.edu. Richard Dool, Associate our producers and media relations Professor, Communications. experts help you pull it all together.

Simmons College, Masters Degree in Communications Management, 300 The Fenway, Boston, MA, 02115. 617/521- 2845. www.simmons.edu. Joan Abrams, Program Dir. & Asst. Professor. AKA Media Inc., 142 East Ontario, Suite 1600, Chicago, IL, 60611. 800/996-9432. [email protected]; Syntaxis Inc., 2109 Broadway, #16-159, www.akamediainc.com. New York, NY, 10023. 212/799-3000; fax: Associated Press, The, 450 West 33rd Andrew Krause, Exec. Producer, CEO. 212/799-3021. [email protected]; St., New York, NY, 10001. 212/621-1585. Ted Mendelsohn. www.syntaxis.com. Brandt Johnson, Ellen We create content for Video, Radio, Jovin, Principals. Web, TV and Social Media cam- AP’s worldwide reach and its net- paigns. Our clients rely on our coun- work of well-connected journalists Syracuse University, S.I. Newhouse seling and experience to produce mean AP produces news that very School of Public Communications, 215 online video, live broadcasts and few can match but that everyone University Place, Syracuse, NY, 13244- webcasts, satellite media tours, and needs. A well-earned reputation for 2100. 315/443-2302. www.newhouse.syr.edu. much, much, more. independence and accuracy, a fierce Lorraine Branham, Dean. Follow us on Twitter @AKAMEDIAINC commitment to the people’s right to or Facebook/AKAMEDIAINC. know, and an unmatched expertise in Tufts University, Gerald J. & Dorothy •Video, Radio, Web, TV and Social global newsgathering, distribution R. Friedman School of Nutrition Media Campaigns and service makes AP the world’s Science, 150 Harrison Ave., #325, Boston, •Web Video Production and most trusted, definitive source for MA, 021 11. 617/636-3737. Distribution (Online Video) news in all formats. Learn more about [email protected]; •Corporate Video Storytelling AP’s products at www.ap.org. www.nutrition.tufts.edu. (Image, Sales, Marketing, Employee) Dietrich Nelson & Associates, Inc., 7510 University of Denver, University College, •Satellite Media Tours (SMT/RMT/ Sunset Blvd., #1415, Los Angeles, CA, College of Prof. & Continuing Studies, IMT) 90046. 323/845-9608; fax: 323/883-1821. 2211 South Josephine Street, Denver, CO, •Social Media News Releases [email protected]. Dietrich Nelson. 80208. 303/871-2291. (SMNRs) www.universitycollege.du.edu. •Internet Press Kits (IPKs) Microspace Communications Corp., John Hill, Director. •Digital Video Distribution (Video 3100 Highwoods Blvd., Suite 120, Sharing) Raleigh, NC, 27604. 919/850-4500. University of Florida, College of •Broadcast B-Roll Packages [email protected]; Journalism & Communications, 2096 (B-Roll) www.microspace.com. Weimer Hall, Gainesville, FL, 32611. •Public Service Announcements Bonnie J. McNay, Video Svcs. Mgr. 352/392-0466. www.jou.ufl.edu. (PSAs) Diane H. McFarlin, Dean. •Video Editing, Graphics and Effects (Highlights Reels) University of Maryland, College Park, •Webcasting (Live Video Streaming) The Department of Communication, 2130 PremiereTV, 429 Santa Monica Blvd., Corporate Video Storytelling Suite 300, Santa Monica, CA, 90401. Skinner Bldg., College Park, MD, 20742. Our business clients use online 301/405-0862. www.comm.umd.edu. 310/899-9090. [email protected]; videos to engage, inform, inspire and Elizabeth Toth, Professor & Chair. www.premieretv.com. Shayne Fraeke, CEO. educate. We produce brand anthems, company culture videos, global cor- DELIVER YOUR MESSAGE TO University of Memphis, The, Bachelor porate responsibility videos, sales THE MASSES. Premiere specializes in satellite of Arts degree in journalism with concen- and product videos, how-to and train- TV and electronic newsfeeds to harness tration in public relations, 300 Meeman ing videos, and much, much, more. Journalism Building, Memphis, TN, the full potential of your PR strategy. 38152. 901/678-2405. Digital Content We pitch the content, provide the www.memphis.edu/journalism; We produce and distribute content tools and resources, and handle all MemphisJournalism; MemphisJournos. for video, radio, web, TV and social the logistics to engage the widest Darrin M. Devault, Coordinator. media campaigns. Our clients use audience possible. our Social Media News Releases and Additional PremiereTV specialties USC Annenberg School for Internet Press Kits to launch media include: Communication and Journalism, 3502 campaigns, web campaigns, promote •Online Audio / Video Distribution Watt Way, Los Angeles, CA, 90089. live webcasts and share online video. •Creative Video Production / 213/740-6180. www.annenberg.usc.edu. Satellite Media Tours “Highlight Reels” Larry Gross, Director. We produce integrated SMT/RMT/ Continued at top of next page

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ELECTRONIC NEWSFEEDS/SAT. SVCS. 2014 PR BUYER’S GUIDE

PremiereTV continued Cardwell Enterprises, 506 Elmwood Ave., Evanston, IL, 60202. 773/273-5774. •B-Roll Packages [email protected]. Jean •ENG Crews Cardwell, Pres. •International Services Hechkoff Executive Search Inc., 51 East •Webcasting 42nd St., Suite 500, New York, NY, 10017. •Satellite Media Tours 212/935-2100. [email protected]; •Radio Media Tours www.hechkoff.com. Maria R. Pell, Mng. Dir. •Audio News Releases Hechkoff Executive Search partners Contact us for references, quotes, with our clients and candidates. Our in- or information on an integrated Charet & Associates, P.O. Box 435, depth analysis and counsel to both par- broadcast publicity strategy that Cresskill, NJ, 07626. 201/894-5197. ties brings a unique combination of accommodates your budget. [email protected]; www.charet.com. experience, market knowledge, partner Sandra Charet, Pres. involvement, and network contacts that equals placements with long term suc- Internet job boards make it look cess. Areas of expertise include: Public easy but you know that hiring top tal- Relations, Strategic Communications, ent takes a lot more. Charet & Investor Relations, M&A/Transaction/ Associates provides a proactive, Litigation Communications, Public/ intelligent, professional and ethical Corporate Affairs, and Public Policy. solution to your hiring needs. Strauss Media Strategies Inc., 529 14th Servicing the PR industry for over St., N.W., #1163, National Press Bldg., Heidrick & Struggles, 1114 Ave. of the twenty years, Charet & Associates Americas, New York, NY, 10036. Washington, DC, 20045. 202/638-0200; identifies the best mid and senior fax: 202/638-0400. [email protected]; 212/867-9876; fax: 212/370-9035. Daniel level communicators that are perfect Rya n, Partner in Charge. www.straussmedia.com. Richard Strauss, for the job. Pres. Sandra Charet, President. www. Herbert Mines Associates, 600 Lexington 262 W 38th St., Suite 803, New York, NY, charet.com; [email protected]. Ave., 2nd flr., New York, NY, 10022. 10018. 212/302-1234. 212/355-0909. www.herbertmines.com. Harold Reiter, Chmn. & CEO. [email protected]; DHR Int’l., 280 Park Ave., 43rd flr. W, www.straussmedia.com. New York, NY, 10017. 212/883-6800. www.dhrinternational.com. Frank Los Angeles, CA. 626/794-1350. Spencer, Mng. Dir. [email protected]; Heyman Associates Inc., 11 Penn Plaza, www.straussmedia.com. 22nd flr., New York, NY, 10001. 212/784- DRG (Development Resource Group), 2717; fax: 212/244-9648. See full listing under Radio. 130 E. 40th St., #800, New York, NY, [email protected]; 10016. 212/983-1600; fax: 212/983-1687. www.heymanassociates.com. VISTA Satellite Communications, 73- www.drgnyc.com. David Hinsley Cheng, William C. Heyman, Maryanne Rainone, 104 SW 12th Ave., Dania Beach, FL, Mng. Partner. Lisa Ryan, Jessamyn Katz. 33004. 954/838-0900. Roy Liemer, Pres. Elion Associates, 55 Brook Farm Road, Howard-Sloan-Koller Group, The, 300 Employment Services Bedford, NY, 10506. 914/234-0386; fax: E. 42nd St., New York, NY, 10017. 914/729-0916. [email protected]. 212/661-5250; fax: 212/557-9178. Paladin Staffing Services, 10 South Susan Elion. Edward P. Koller Jr., Pres. LaSalle, #1310, Chicago, IL, 60603. Integrity Search, P.O. Box 76, Walling 312/654-2600; fax: 866/570-9130. Flesher & Associates, 445 S. San Ford, PA, 19086. 610/891-8440. www.paladinstaff.com. Jadey Ryndak, Antonio Rd., #103, Los Altos, CA, 94022. [email protected]. Janet Reg. Dir. 650/917-9900. www.flesher.com. Susan Reswick Long, Pres. Executive Search Flesher, Pres. Intersource Recruiting, PO Box 27708, Allerton, Heneghan & O’Neill, 1415 W. Forum Group, The, 260 Madison Ave., Austin, TX, 78755. 512/457-0883. 22nd St., Tower flr., Oakbrook Terrace, #200, New York, NY, 10016. 212/687- [email protected]; IL, 60523. 630/645-2294; fax: 630/645- 4050; fax: 917/256-0314. www.forumper- www.intersourcerecruiting.com. Patti 2298. Donald Heneghan, Partner. sonnel.com. Frank Fusaro, Pres. Halladay, Partner.

Bloom Gross & Associates, 625 No. Fry Group, The, 369 Lexington Ave., J Tech, 372 North St., Hyannis, MA, Michigan Ave., #200, Chicago, IL, 60611. New York, NY, 10017. 212/557-0011. 02601. 508/790-0400. www.capejobs.com. 312/654-4550; fax: 312/654-4551. www.frygroup.com. John M. Fry, Pres. Joan Rezendes, VP. www.bloomgross.com. Karen Bloom, Princ. Gilbert Tweed Associates, 415 Madison Joy Reed Belt Search Consultants, P.O. Cantor Integrated Marketing Search, Ave., 20th flr., New York, NY, 10017. Box 54410, Okahoma City, OK, 73154. 115 E. 57th St., 11th flr., New York, NY, 212/758-3000; fax: 212/832-1040. Janet 405/842-5155. www.joyreedbeltsearch.com. 10022. 646/202-9651. Marie Raperto, Pres. Tweed, CEO. Joy Reed Belt, Owner.

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2014 PR BUYER’S GUIDE GRAPHIC SERVICES

Judith Cushman & Associates, 15600 Neil Frank & Co., P.O. Box 3570, www.wca-search.com. James C. (Jim) NE 8th St., Suite B1, PMB 128, Bellevue, Redondo Beach, CA, 90277-1570. Wills, Pres. WA, 98008. 425/392-8660; fax: 425/644- 310/543-1611. [email protected]; 9043. Judith Cushman, Pres. www.neilfrank.com. Neil Frank. Fulfillment

Korn-Ferry Int’l., 1900 Avenue of the Peter Bell & Assocs., LLC, 51 E. 42nd St., Stars, Suite 2600, Los Angeles, CA, #500, New York, NY, 10017. 212/371-0992, 90067. 310/552-1834. ext. 206. [email protected]; www.kornferry.com. Caroline Nahas, www.peterbellassociates.com. Peter Bell, Office Head. Pres.

Laurie Mitchell & Company, Inc. Pile & Co., 179 Lincoln St., #400, Boston, Marketing & Comms. Executive Search, MA, 02111. 617/267-5000; fax: 617/536- Zing How Design 888/529-0998. 21849 Shaker Blvd., Cleveland, OH, 4800. www.pileandcompany.com. Christine [email protected]; 44122. 216/292-9936. Hickey, Senior Consultant. www.zinghowdesign.com. (Joey) Buffalo [email protected]; Portuese, zingLeader. www.LaurieMitchellCompany.com; Rene Plessner Associates, 200 E. 74th Linked In/Laurie Mitchell/Cleveland St., Penthouse A, New York, NY, 10021. We deliver standard and creative MarketingHeadhunter. Laurie Mitchell, 212/421-3490; fax: 212/421-3999. fulfillment services. We’ll create a plan Certified Personnel Consultant, Pres. www.plessner.com. Rene Plessner, Pres. of action for small quantity specialty mailings to mass merchandising POS Thirty years’ discreet, ethical and Russell Reynolds Associates, 200 Park retail kits and social media promotional straightforward Executive Search Ave., 23rd flr., New York, NY, 10166- mailings. Whatever the deadline or Services for all Communications and 0002. 212/351-2000; fax: 212/370-0896. challenges are, we’ll find a way to make Marketing specializations including www.russellreynolds.com. Heather it happen. We specialize in producing Corporate/Employee/Change/Financi Hammond, Area Manager. smart influencer media kits as well al Communications, Online Content, as blogger mailings, celebrity seeding Branding/Product Management, Spencer Stuart & Associates, 277 Park gifts, e-media, and branded premiums Ave. 32nd flr., New York, NY, 10172. Analytics & Insights, Media, all things all in a one-stop-shop. 212/336-0200; fax: 212/336-0296. Digital/eComm & Advertising for Zing How Design // Chicago • NYC // www.spencerstuart.com. Arthur S. Brown, Agencies, F1000s, Closely Held, Pro- Creative Services + Integrated Brand Office Mgr. fessional Services Firms, Healthcare, Action Agency High Tech. Stowe Co., The, 21 West 58th St., New York, NY, 10019. 212/207-8289. Graphic Services Lee Hecht Harrison, 500 W. Monroe St., [email protected]. #3200, Chicago, IL, 60661. 312/377- Beverly Stowe, Pres. 2300; fax: 312/930-9035. www.lhh.com. Addison Design Company, 48 Wall St., Jim Mitchell, Mng. Dir. 9th flr., New York, NY, 10005. 212/229- Talent U Seek, 13547 Ventura Blvd., 5000. www.addison.com. #212, Sher man Oaks, CA, 91423. Lloyd Staffing, 445 Broadhollow Rd., 818/817-0683. [email protected]; ANEW Marketing Group, 811 W. #119, Melville, NY, 11747. 631/777-7600. www.talent-u-seek.com. Cindy Katz. Jericho Turnpike, #109E, Smithtown, NY, www.lloydstaffing.com. Nancy Schuman, 11787. 631/982-4000. www.anewmarket- VP, Mktg. Tesar-Reynes Inc., 150 N. Michigan Ave., Ste. 2800, Chicago, IL, 60601. inggroup.com. Judy Belle m, Principal. Ly nn Hazan & Associates inc., 55 E. 312/726-1900. www.tesar-reynes.com. Washington, #715, Chicago, IL, 60602. Tony Reynes. FastSigns Int’l. Inc., 2542 Highlander 312/863-5401. [email protected]; Way, Carrollton, TX, 75006. 214/346- www.lhazan.com; Lynn Hazan. Toby Clark Associates Inc., 405 East 5600. www.fastsigns.com. Catherine 54th St., New York, NY, 10022. 212/752- Monson, CEO. 5670. Sharon Davis. Management Recruiters Int’l of Boston, 607 Boylston St., Boston, MA, 02116. Finger Design Associates, 330 15th St., Travaille Executive Search, 12020 617/262-5050. www.mri-boston.com. Oakland, CA, 94612. 510/465-0505. Sunrise Valley Dr., #100, Reston, VA, Brian Mohan, COO. www.fingerdesign.com. Arlene Finger, 20191. 202/463-6342; fax: 202/331-7922. Owner. www.travaille.com. Ben Long, Pres. Marshall Consultants, LLC, 330 East John Kneapler Design, 151 W. 19th St., Butler Lane, Ashland, OR, 97520. Ward Group, The, 8 Cedar St., Woburn, #11C, New York, NY, 10011. 212/463- 541/488-3121. [email protected]; MA, 01801. 781/938-4000; fax: 781/938- 9774. www.johnkneaplerdesign.com. John www.marshallconsultants.com. Larry 4100. [email protected]. Jim Ward, Kneapler. Marshall, CEO /Mng. Partner. Pres.

Moyer, Sherwood Assocs. Inc., 65 High Wills Consulting Associates Inc., 75 Rappy & Co. Inc., 405 Lexington Ave., 7th Ridge Rd., #502, Stamford, CT, 06905. Holly Hill Lane, #100, Greenwich, CT, flr., New York, NY, 10174. 212/989-0603; 203/622-1074. www.moyersherwood.com. 06830. 203/622-4930. fax: 212/989-0419. www.rappyco.com. David S. Moyer. [email protected]; Floyd Rappy, Pres. & Creative Dir.

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GRAPHIC SERVICES 2014 PR BUYER’S GUIDE

•Digital Video Distribution (Video 1870; fax: 212/888-4960. Sharing) [email protected]; •Broadcast B-Roll Packages www.admediapartners.com. Gregory (B-Roll) Smith, Mng. Dir., Seth Alpert, Mng. Dir. •Public Service Announcements (PSAs) Booz Allen Hamilton, Hamilton Bldg., •Video Editing, Graphics and 8283 Greensboro Dr., McLean, VA, Effects (Highlights Reels) 22102. 703/902-5000. Zing How Design 888/529-0998. •Webcasting (Live Video Streaming) www.boozallen.com. Ralph Shrader, [email protected]; Ph.D., Chmn. & CEO. www.zinghowdesign.com. (Joey) Buffalo Corporate Video Storytelling Portuese, zingLeader. Our business clients use online Louw’s Management Corp., P.O. Box videos to engage, inform, inspire and 130, Vail, AZ, 85641. 520/554-1881. Design, right in time. We understand educate. We produce brand anthems, [email protected]; consumer brands and what is needed. company culture videos, global cor- www.louwsmanagement.com. Tony Louw. Creating traditional and new design porate responsibility videos, sales assets, program themes, concept and product videos, how-to and train- Pile & Co., 179 Lincoln St., #400, Boston, visuals, media kits, microsites, influ- ing videos, and much, much, more. MA, 02111. 617/267-5000; fax: 617/536- encer mailings, give-aways, sketches, Digital Content 4800. www.pileandcompany.com. Meghan promotions, witty copy, mock-ups, and We produce and distribute content McDonnell, SVP. bringing the program visuals together for video, radio, web, TV and social is what we do best. Create excitement media campaigns. Our clients use R3:JLB, 500 N. Michigan Ave., #300, with fresh creative, right when you our Social Media News Releases and Ch icago, IL, 60611. 312/396-4155. Mary need it. Internet Press Kits to launch media Conrad, Mng. Dir., North America. Zing How Design // Chicago • NYC // campaigns, web campaigns, promote Creative Services + Integrated Brand live webcasts a nd share online video. Select Resources Int’l, 3000 Ocean Park Action Agency Blvd., #3000, Santa Monica, CA, 90405. Satellite Media Tours 310/450-5777. Catherine Bension, We produce integrated SMT/RMT/ Pres./CEO. Interactive/ IMTs delivering your message to mil- Multimedia Services lions of people. With celebrities, hot StevensGouldPincus LLC, 1 Penn Plaza, trends, premier events and locations, Suite 5335, New York, NY, 10119. our producers and media relations 212/779-2800; cell: 917/783-4500. experts help you pull it all together. [email protected]; www.stevensgouldpincus.com. Art MHP/Mark Haefeli Productions, 333 Stevens, Mng. Partner, Rick Gould, CPA, Hudson St., #303, New York, NY, 10013. J.D., Mng. Partner. 212/334-2164. www.mhp3.com. Mark Haefeli. AKA Media Inc., 142 East Ontario, Suite Measurement & 1600, Chicago, IL, 60611. 800/996-9432. National Press Club, 529 14th St ., N.W., [email protected]; Washington, DC, 20045. 202/662-7587. Evaluation www.akamediainc.com. [email protected]; www.press.org. Andrew Krause, Exec. Producer, CEO. Carma International, 1615 M St., N.W., See full listing under Special Events. Washington, DC, 20036. 202/842-1818. We create content for Video, Radio, [email protected]; www.carma.com. Web, TV and Social Media RepEquity DC, 1211 Connecticut Ave., campaigns. Our clients rely on our N.W., #250, Washington, DC, 20036. counseling and experience to 202/654-0800. www.repequity.com. Tripp produce online video, live broadcasts Donnelly, Founder & CEO. and webcasts, satellite media tours, Synaptic Digital, a Definition 6 company, and much, much, more. 79 Fifth Ave., New York, NY, 10003. 212/ Follow us on Twitter @AKAMEDIAINC 682-8300. [email protected]; Cision, 332 S. Michigan Ave, Suite 800, or Facebook/AKAMEDIAINC. www.synapticdigital.com. Chicago, IL, 60604. 866/639-5087. •Video, Radio, Web, TV and Social [email protected]; us.cision.com. Media Campaigns Wieck Media Services, 12700 Park •Web Video Production and Central Dr., #510, Dallas, TX, 75251. Measure and analyze the impact of Distribution (Online Video) 972/392-0888; fax: 972/934-8848. your PR campaigns and media out- •Corporate Video Storytelling [email protected]; www.wieck.com. Tim reach with Cision’s media measure- (Image, Sales, Marketing, Roberts, Pres. ment services. Cision is the world Employee) leader in analysis and measurement •Satellite Media Tours (SMT/RMT/ Management of PR programs and delivers a wide IMT) range of tools from do-it-yourself soft- •Social Media News Releases Consultants ware to in-depth tailored media analy- (SMNRs) AdMedia Partners Inc., Three Park Ave., sis of your campaigns from some of •Internet Press Kits (IPKs) 31st. Flr., New York, NY, 10016. 212/759- the top minds in the industry.

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2014 PR BUYER’S GUIDE MEDIA (SPEECH) TRAINING

For more than 30 years, Peabody CommCore, Inc., 114 Fifth Ave., 10th Award recipient JIM CAMERON has flr., New York, NY, 10011. 212/430-5040. brought his journalistic expertise to Jerry Doyle, Principal. media training clients on three continents. We specialize in helping Gorkana Inc., 2 Rector Street, Suite 1200, clients handle bad news thru exten- New York, NY 10006. (646) 722-1200. sive research, customized training [email protected]; www.gorkana.us. and challenging mock interviews. Jeni Chapman, Managing Director. Partner AMY FOND brings extensive Feintuch Communications, 245 Park Fox News experience to her training Ave., 39th flr., New York, NY, 10167. Gorkana offers a more effective for on-camera and print. 212/808-4901. [email protected]; way for PR and communications Workshops are available in person www.feintuchcommunications.com. professionals to access customized and online and include free follow-up Henry Feintuch, Pres. media intelligence. Our clients for 90 days. Clients include Top Ten Feintuch Communications’ takes a become part of our unique communi- pharma, finance and tech companies holistic approach to media training ty. This connects them to everything as well as celebrities, athletes and engagements. Whether conducted from industry experts and the latest authors. Looking for CEO “charm on a project basis or as part of a PR news, insights and events, jobs and school”? Look elsewhere. Reporters campaign, we work with our clients to journalists, not to mention our own don’t pull punches and neither do we. understand their key business objec- essential media intelligence services. Check us out on Linkedin.com/in/jim- tives and media targets in order to It’s why PR professionals, as well as cameron for clients kudos. journalists, rely on us every day. help prepare their spokespersons to Whether they’re launching a maximize each press encounter. campaign, managing reputations, or Our courses are both delivered in- needing around-the-clock response person, with live video camera exer- during a crisis, we help clients keep cises, as well as online for multi- up-to-speed, stay focused, and be national organizations with connected to experts. Gorkana Clarity Media Group, 166 Fifth Ave. Floors spokespersons spread out across the provides the personal touch and 6 & 7, New York, NY, 10010. 212/262-7015. time zones. We educate our clients to confidence clients need to make [email protected]; the nuances of working with the clear, informed decisions—and drive www.claritymediagroup.com. media, getting their messages their businesses forward. Lucy Cherkasets, Exec. Dir. across, bridging techniques and Follow us at #GorkanaConnects, more. Quotations available upon @GorkanaUS, or visit us at Clarity Media Group is the go-to, glob- request. www.gorkana.us. al communications coaching firm, with offices in New York, San Francisco, Hampton Group, The, 5335 Wisconsin MediaMiser Ltd., 11 Holland Ave., Singapore, and Los Angeles. Ave., N.W., #440, Washington, DC, Ottawa, Ontario, K1Y 4S1, Canada. Founder Bill McGowan has assem- 20015. 202/686-2020. www.hampton- 866/545-3745. [email protected]; bled a team of 15 coaches who expert- group.com. Lou Hampton, Pres. www.mediamiser.com. Chris Morrison. ly craft our clients’ most compelling, authentic and memorable narrative, PublicRelay, 12310 Pinecrest Rd., Suite whether it’s being communicated dur- 301, Reston, VA, 20191. 703/636-3350. ing a media interview, a key speech or [email protected]; www.publicrelay.com. presentation, or an industry panel. Clients also learn the communication R.L. Repass & Partners Inc., 10101 techniques necessary to deliver their Alliance Rd., Suite 190, Cincinnati, OH, narrative with clarity, conviction and Your Presentation & 45242-4747. 513/772-1600; fax: 513/772- passion. Our approach goes far Media Training Solution 8088. [email protected]; beyond key messages and talking Impact Communications, 11 Bristol www.repasspartners.com. Rex Repass, points and unearths the persuasive Place, Wilton, CT, 06897-1524. 203/529- Pres./CEO. storyteller in all of us. 3047; cell: 917/208-0720; fax: 203/529- Our regular clients include 3048. [email protected]. Jon Rosen, Media (Speech) Facebook, Campbell’s Soup, Estee President. Lauder, Burberry, Conde Nast, and Training Deutsche Bank. BE PREPARED! Impact Communi- cations trains your spokespeople CMG Productions , 495 West St., 2nd flr., to successfully communicate critical New York, NY, 10014. 212/691-5611. messages to your targeted audiences www.cmgproductions.com. Colleen M. during print, television, and radio Growe, Founder. news interviews. Your customized Cameron Communications Inc., 55 workshops are issue-driven and Dubois St., Darien, CT, 06820. Office: CommCore, Inc., 1901 L St., N.W., Suite role-play based. Videotaping/critiquing. 203/655-0138; Cell: 203/952-5758. 707, Washington, DC, 20036. 202/659- Groups/privately. Face-to-face/tele- [email protected]; www.mediatrainer.tv. 4177. [email protected]. phone interviews/news conferences. Jim Cameron, Pres.; Amy Fond, Trainer. Andrew Gilman. Continued at top of next page

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MEDIA (SPEECH) TRAINING 2014 PR BUYER’S GUIDE

Impact Communications continued Medianet, 305 Madison Ave., #2316, StreetSpeak Inc., 51 E. 42nd St., #306, Private label seminars for public New York, NY, 10165. 212/682-2250. New York, NY, 10017. 212/221-1079; fax: relations agencies. www.medianet-ny.com. Tom Mucciolo, 212/221-2345. [email protected]; Pres. www.wtblase.com. Bill Blas, Pres. Make your next news interview your best by calling Jon Rosen, MediaPrep, 17412 Ventura Blvd., #711, Media Lists Impact Communications. Over 30 Encino, CA, 91316. 213/276-6300. years of news media/training www.mediaprep.com. Tom Alderman. expertise. MediaWorks Resource Group, 12100 JL Insight Communications, 48 Wall St., Wilshire Blvd., Suite 800, Los Angeles, Suite 1100, New York, NY, 10005. CA, 90025. 310/806-9470. info@media- 212/918-4563. [email protected]; worksgroup.com; www.mediaworks- www.jlinsight.com. Jean Lavin. Cision, 332 S. Michigan Ave., Suite 800, group.com. Mark Bernheimer. Chicago, IL, 60604. 866/639-5087. Karen Friedman Enterprises Inc., P.O. [email protected]; www.us.cision.com. Box 224, Blue Bell, PA, 19422. 610/292- Media and PR pros know that the 9780 . [email protected]; best media lists come from Cision’s www.karenfriedman.com. Karen media database. We wrote the book Friedman, Pres. on how to target the media. From our beginnings back in 1932 as the Kundell Communications, 210 West Newman Group Inc., The, 220 E. 63rd 89th St., New York, NY, 10024. 212/877- “Bacon’s Directories” to the Cision St., New York, NY, 10065. 212/838-8371. global media database now with over 2798. [email protected]; [email protected]; www.publicspeaking4u.com; 1.6 million influencers and outlets - www.newmangroup.com. including emerging and social media. www.publicspeakingwire.com; Joyce Newman, Pres. www.twitter.com/speakingsuccess. We are the industry’s must-have resource and your secret weapon. Linda Kundell. Where Do the Leaders Go for Business Presentation Training? The Newman Group is the premier provider of executive media training, business presentation coaching, and crisis communication facilitation in the United States. Over the last 30 Gorkana Inc., 2 Rector Street, Suite years, C-level executives, officialsn i Laskin Media Inc., 220 East 23rd St., 1200, New York, NY 10006. (646) 722- public office, best-selling authors, New York, NY, 10010. 212/777-9092. 1200. [email protected]; sports and entertainment celebrities, [email protected]; www.laskin- www.gorkana.us. Jeni Chapman, media.com. Barbara Laskin, President. and business people from almost Managing Director. every industry have benefited from Laskin Media Inc. provides out- The Newman Group’s personalized, Gorkana offers a more effective standing media and speech training dynamic, and challenging media way for PR and communications to business leaders, celebrity spokes- interview and business presentation professionals to access customized people, authors, and professionals in training. media intelligence. Our clients fields as diverse as sports, technolo- Building Business Communication become part of our unique communi- gy, medicine, finance, and academia. Skills, Professionally ty. This connects them to everything Clients include IBM, Pfizer, Am Ex, The Newman Group, founded by from industry experts and the latest North-Shore LIJ Health System, and presentation expert Joyce Newman, news, insights and events, jobs and History®. The company’s success is is based in New York City. Our team journalists, not to mention our own based upon its uniquely personalized of professional communication essential media intelligence services. approach and ability to collaborate coaches regularly trains clients It’s why PR professionals, as well as with and build confidence in its around the globe, from Hong Kong to journalists, rely on us every day. clients. Its founder, Barbara Laskin, is Los Angeles and from Amsterdam to Whether they’re launching a an Emmy-Award winning TV anchor Dallas. campaign, managing reputations, or and reporter, and sought-after com- needing around-the-clock response munication consultant, whose media Nikki Richardson, 3 Lancaster Ave., during a crisis, we help clients keep savvy and public speaking know-how Chelmsford, MA, 01824. 978/256-1651; up-to-speed, stay focused, and be form the foundation of every training fax: 978/256-0751. connected to experts. Gorkana session. [email protected]; provides the personal touch and When you train at Laskin Media- www.nikkirichardson.com. confidence clients need to make you train with the best! clear, informed decisions—and drive Reputation Group, 6475 Perimeter Dr., their businesses forward. Mary Dawne Arden, 135 E. 50th St., #161, Dublin, OH, 43016. 614/282-4141; Follow us at #GorkanaConnects, Suite 7B, New York, NY, 10022. 212/644- 614/486-500. [email protected]; @GorkanaUS, or visit us at 8199. [email protected]; www.reputationg roup.com. John Millen, www.gorkana.us. www.marydawnearden.com. Managing Dir.

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2014 PR BUYER’S GUIDE MEDIA TOURS/ROADSHOWS

Fred Woolf List Co. Inc., PO Box 346, news video ecosystem, for anyone fax: 928/438-3333. Somers, NY, 10589-0346. 914/694-4466. needing to tell a story with owned or [email protected]; [email protected]; earned media. www.national-aircheck.com. www.woolflist.com. Sheila Woolf, Sr. VP, Robb Wexler, Pres. Sales.

MyMediaInfo, Thomson Reuters, 22 Thomson Place, Boston, MA, 02210. 888/901-3332. [email protected]; www.mymediainfo.com. Gorkana Inc., 2 Rector Street, Suite 1200, New York, NY 10006. (646) 722-1200. News Analysis Institute, 818 Liberty [email protected]; www.gorkana.us. News Data Service, 29 Hopkins Rd., Ave., 4th flr., Pittsburgh, PA, 15222. Jeni Chapman, Managing Director. Plainfield, NH, 03781, US. 708/949-8407. 412/471-9411; fax: 412/471-9417. [email protected]; www.newsanalysis.com. Colleen Rodgers. Gorkana offers a more effective www.newsdataservice.com. Dave Vergin, way for PR and communications VP, Sales & Bus. Dev. News Box/Connectus, 810 Cromwell professionals to access customized Park Dr., Bldg. D, Hanover, MD, 21061. media intelligence. Our clients News Data Service is the industry’s 888/233-7974. www.newsbox.com. Gary become part of our unique communi- largest and most experienced Pick, CEO. ty. This connects them to everything cooperative of media monitoring from industry experts and the latest organizations providing comprehen- Media Monitoring news, insights and events, jobs and sive reporting, clipping and analysis journalists, not to mention our own services from all media types (TV, essential media intelligence services. Radio, Online and Print). It’s why PR professionals, as well as News Data Service clients (including; journalists, rely on us every day. the world’s largest PR and Marketing Whether they’re launching a Firms, Fortune 500 organizations, campaign, managing reputations, or Government, the entertainment indus- Cision, 332 S. Michigan Ave., Suite 800, needing around-the-clock response try and many others in the public and Chicago, IL, 60604. 866/639-5087. during a crisis, we help clients keep private sectors) receive the highest [email protected]; us.cision.com. up-to-speed, stay focused, and be level of customer service, easy-to-use connected to experts. Gorkana tools, speed, content depth and Cision’s media monitoring services provides the personal touch and accuracy that enables them to focus include news, print, blog, internet and confidence clients need to make on their primary objectives. broadcast monitoring - all delivered clear, informed decisions—and drive through a single platform. See where their businesses forward. ShadowTV, 630 Ninth Ave., Suite 1000, your placements appeared in news- Follow us at #GorkanaConnects, New York, NY, 10036. 212/445-2540. papers and magazines, and get real- @GorkanaUS, or visit us at [email protected]; [email protected]; time alerts of your online and social www.gorkana.us. www.shadowtv.com. Kevin Riley. media coverage. Also gain access to the LexisNexis library of content to TV Eyes, 2150 Post Rd., Fairfield, CT, Infoition News Services Inc., 1900 search an archive of tens of thou- 06824. 203/254-3600. [email protected]; Campus Commons Drive, Suite 100, www.tveyes.com. David Ives, Founder. sands of print publications. Reston, VA, 20191. 877/404-9403. www.infoition.com. Jeff Trexel, CEO. Visible Technologies, 3535 Factoria Blvd. SE, Sui te 650, Bellevue, WA, 98006. Media Vantage, Water Park Place, 20 888/852-0320; 425/957-6100. Bay St., #1500, Toronto, Ontario, M5J [email protected]; 2NB, Canada. 866/842-1723. www.visibletechnologies.com. Richard Critical Mention Inc., 521 Fifth Ave., www.mediavantage.com. Nicole Guillot, Pasewark, CEO. 16th flr., New York, NY, 10175, US. CEO. 877/262-5477. www.criticalmention.com. Media Tours/ MediaMiser Ltd., 11 Holland Ave., Critical Mention is a media monitor- Ottawa, Ontario, K1Y 4S1, Canada. Roadshows ing service that provides email 866/545-3745. [email protected]; updates of the latest relevant TV and www.mediamiser.com. Chris Morrison. Celebrities, Plus Inc., 8899 Beverly radio results, based on your queries. Blvd., #811, Los Angeles, CA, 90048. You can search, view, edit and share Moreover Technologies, 1902 Campus 310/860-1955; fax: 310/860-1255. video from the same cloud infrastruc- Commons Dr., Reston, VA, 20191-1563. [email protected]. Michael ture used by 30% of local U.S. TV 937/485-2906; fax: 703/650-1399. Catalano, Tom Cestaro. stations. More than 1,500 brands -– [email protected]; from McDonald’s and Southwest www.moreover.com. Paul Farrell, Dietrich Nelson & Associates, Inc., 7510 Airlines to Goodyear and the EPA -- President. Sunset Blvd., #1415, Los Angeles, CA, access online services dynamically 90046. 323/845-9608; fax: 323/883-1821. updated with 40 hours of video every National Aircheck, 338 S. Edgewood, [email protected]. Dietrich Nelson. minute. It’s the world’s largest online Wood Dale, IL, 60191. 888/206-9662; See full listing under SMTs.

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MEDIA TOURS/ROADSHOWS 2014 PR BUYER’S GUIDE

Strauss Media Strategies Inc., 529 14th Ragan Report, The, Lawrence Ragan St., N.W., #1163, National Press Bldg., Comms., 316 N. Michigan Ave., #400, Washington, DC, 20045. 202/638-0200; Chicago, IL, 60601. 800/878-5331. fax: 202/638-0400. [email protected]; www.ragan.com. www.straussmedia.com. Richard Strauss, Pres. Newswires/ Gorkana Inc., 2 Rector Street, Suite 1200, New York, NY 10006. (646) 722-1200. 262 W 38th St., Suite 803, New York, NY, Press Services [email protected]; www.gorkana.us. 10018. 212/ 302-1234. Jeni Chapman, Managing Director. [email protected]; www.straussmedia.com. Gorkana offers a more effective way for PR and communications Los Angeles, CA. 626/794-1350. professionals to access customized [email protected]; www.straussmedia.com. media intelligence. Our clients become part of our unique communi- See full listing under Radio. ty. This connects them to everything Associated Press, The, 450 West 33rd from industry experts and the latest Mergers & St., New York, NY, 10001. 212/621-1585. news, insights and events, jobs and Ted Mendelsohn. journalists, not to mention our own Acquisitions essential media intelligence services. AP’s worldwide reach and its net- It’s why PR professionals, as well as work of well-connected journalists StevensGouldPincus LLC, 1 Penn Plaza, journalists, rely on us every day. mean AP produces news that very Suite 5335, New York, NY, 10119. Whether they’re launching a few can match but that everyone 212/779-2800; cell: 917/783-4500. campaign, managing reputations, or needs. A well-earned reputation for [email protected]; needing around-the-clock response independence and accuracy, a fierce www.stevensgouldpincus.com. Art during a crisis, we help clients keep commitment to the people’s right to Stevens, Mng. Partner, Rick Gould, CPA, up-to-speed, stay focused, and be know, and an unmatched expertise in J.D., Mng. Partner. connected to experts. Gorkana global newsgathering, distribution provides the personal touch and and service makes AP the world’s Newsletters confidence clients need to make most trusted, definitive source for clear, informed decisions—and drive news in all formats. Learn more about BizBash Media, 8 W. 38th St., #200, their businesses forward. AP’s products at www.ap.org. New York, NY, 10018. 646/638-3600. Follow us at #GorkanaConnects, www.bizbash.com. David Adler, CEO. @GorkanaUS, or visit us at Black PR Wire Inc., 975 N. Miami www.gorkana.us. Bulldog Reporter, c/o Infocom Group, Beach Blvd. N., Miami Beach, FL, 33162. 877/252-2577. www.blackprwire.com. 124 Linden St., Oakland, CA, 94607. MarketWi red, 100 N. Sepulveda Blvd., Bernadette Morris, Pres. & CEO. 800/959-1059. www.bulldogreporter.com. #325, El Segundo, CA, 90245. 800/774- Jim Sinkinson, CEO. 9473. www.marketwired.com. Jim Delaney, President & CEO. Competitive Edge Newsletter, Pachter & Assocs., PO Box 3680, Cherry Hill, NJ, SHOOT Publicity Wire, 256 Post Road 08034. 856/751-6141. www.pachter.com. East, Suite 206, Westport, CT, 06880. Barbara Pachter, Pres. 203/227-1699, x12; fax: 203/227-2787. [email protected]; Cision, 332 S. Michigan Ave., Suite 800, Corporate Public Issues, Issue Action www.shootonline.com/go/publicitywire. Publications Inc., 207 Loudoun St. SE, Chicago, IL, 60604. 866/639-5087. Leesburg, VA, 20175. 703/777-8450. [email protected]; us.cision.com. Thomson Reuters, 3 Times Square, New www.issueactionpublications.com. Teresa York, NY, 10036. 646/223-4000. Connect to the right audiences with Yancey Crane. www.thomsonreuters.com. David Cision’s press release distribution Girardin, Corporate Affairs. First Draft, Lawrence Ragan Comms., services. Cision helps distribute your 316 N. Michigan Ave., #400, Chicago, IL, press releases to over 3,600 of the Photo Distribution 60601. 800/878-5331. www.firstdraft.biz. most-visited news websites and all major wire services in the US or Measurement Standard, The, Salience Canada. With Cision’s flat-rate pric- Insight, 97 Main St., #3, Berlin, NH, ing, you don’t have to worry about 03570. 214/485-1514. additional costs per word, member- www.salienceinsight.com. ship fees or hidden charges to opti- Angela Jeffrey, Director. mize your release for search engines.

PR News, Access Intelligence, LLC, 4 Associated Press, The, 450 West 33rd Creators News Service/Creators Choke Cherry Rd., 2nd flr., Rockville, St., New York, NY, 10001. 212/621-1585. Syndicate, 737 Third St., Hermosa Beach, MD, 20850. 888/707-5814. www.prnew- Ted Mendelsohn. sonline.com. Diane Schwartz, Sr. VP & CA, 90254. 310/337-7003. Group Publisher. www.creators.com. AP’s worldwide reach and its net-

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2014 PR BUYER’S GUIDE PRESS RELEASE DISTRIBUTION

work of well-connected journalists Bruce Wodder Photography, High 212/505-6443. www.paulschneck.com. mean AP produces news that very Bridge, NJ. cell: 908/310-4495. Paul Schneck. few can match but that everyone [email protected]; needs. A well-earned reputation for www.brucewodder.com. Rich Green Photogra phy, 128 Windsor independence and accuracy, a fierce Ave., Hopatcong, NJ, 07843. 201/924- Corporate, Advertising, Editorial commitment to the people’s right to 2003. [email protected]; and Stock. Also shooting motion for know, and an unmatched expertise in www.rjgreenphoto.com. TV spots and Corporate Video pack- global newsgathering, distribution ages. and service makes AP the world’s Wagner International Photos, 62 W. most trusted, definitive source for 45th St., New York, NY, 10036. 212/944- Camera One, 62 West 45th St., New news in all formats. Learn more about 7744. York, NY, 10036. 212/827-0500; fax: AP’s products at www.ap.org. 212/944-9536. [email protected]; www.nycphoto.com. Larry Lettera, Pres. Custom Medical Stock Photo Inc., 3660 Press Release W. Irving Park Rd., Chicago, IL, 60618. Can Stock Photo, 1083 Queen St., #166, Distribution 800/373-2677. www.cmsp.com. Mike Halifax, Nova Scotia, B3H 0B2, Canada. Fisher. www.canstockphoto.co m. Duncan.

Feature Photo Service Inc., 320 W. 37th Dianne Arndt Photography, 400 Central St., #301, New York, NY, 10018. Park West, New York, NY, 10025. 212/944-1060; fax: 212/944-7801. 212/866-1902. [email protected]; www.featurephoto.com. Oren Hellner, www.diannearndt.com. Pres. 24-7 Press Release Newswire, 203-901 Feature Photo Service Inc., 320 W. 37th West 3rd St., North Vancouver, BC, V7P Getty Images, 75 Varick St., 5th flr., New St., #301, New York, NY, 10018. 3P9, Canada. 646/417-8294. www.24- York, NY, 10013. 646/613-4000; 800- 212/944-1060; fax: 212/944-7801. 7pressrelease.com. Philip Louie. IMAGERY. www.gettyimages.com. www.featurephoto.com. Oren Hellner, Pres. A provider of professional, afford- Photographers/ able press release distribution serv- Stock Photo Fotosearch Stock Photography, 21155 ice since 2004, 24-7 Press Release Watertown Rd., Waukesha, WI, 53186. Newswire delivers news content 262/717-0740; 262/717-074. across traditional, digital and social [email protected]; www.gograph.com. media channels including search Brian Grow. engines and The Associated Press. 24-7 Press Release Newswire has Stock Photography library featuring distributed more than 200,000 press over 12 million images. Our collection releases reaching a worldwide audi- includes photos, footage, illustrations ence of journalists, bloggers and con- and more. Associated Press, The, 450 West 33rd sumers. St., New York, NY, 10001. 212/621-1585. Go Graph Stock Photos, 21155 Ted Mendelsohn. Watertown Rd., Waukesha, WI, 53186. 262/717-0740; 262/717-074. AP’s worldwide reach and its net- [email protected]; www.gograph.com. work of well-connected journalists Brian Grow. mean AP produces news that very few can match but that everyone Features millions of stock photos needs. A well-earned reputation for and illustrations. independence and accuracy, a fierce commitment to the people’s right to Janet Charles, 20 Jane St., #3B, New Associated Press, The, 450 West 33rd know, and an unmatched expertise in York, NY, 10014. 212/675-2211. St., New York, NY, 10001. 212/621-1585. global newsgathering, distribution [email protected]. Ted Mendelsohn. and service makes AP the world’s AP’s worldwide reach and its most trusted, definitive source for Maryanne Russell Photography Inc., network of well-connected journalists news in all formats. Learn more about PO Box 1329, FDR Station, New York, mean AP produces news that very AP’s products at www.ap.org. NY, 10150. 212/308-8722. www.maryannerussell.com. few can match but that everyone needs. A well-earned reputation for Ben Asen Photography, 56 E. 87th St., Newscast US, 526 West 26th St., Suite independence and accuracy, a fierce New York, NY, 10128. 212/348-0496. 515, New York, NY, 10001. 212/206- commitment to the people’s right to [email protected]; www.benasen.com. 0055; 866/734-NEW. know, and an unmatched expertise in [email protected]; global newsgathering, distribution Brown Brothers, 100 Bortree Rd., P.O. www.newscastus.com. Jim Sulley, VP. and service makes AP the world’s Box 50, Sterling, PA, 18463. 570/689- most trusted, definitive source for 9688. www.brownbrothersusa.com. Paul Schneck PR Photography, 4 news in all formats. Learn more about Raymond A. Collins, Pres. Stuyvesant Oval, New York, NY, 10009. AP’s products at www.ap.org.

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PRESS RELEASE DISTRIBUTION 2014 PR BUYER’S GUIDE

9473. www.marketwired.com. Jim fabrication production to create Delaney, Pres. & CEO. unique mailings, blogger kits, e-media, branded premiums, and Multicultural Marketing News, digital printing all in a one-stop-shop. Multicultural Marketing Resources Inc., 150 It starts with our brand savvy design, W. 28th St., #1501, New York, NY, 10001. enhanced by clever production meth- 212/242-3351. www.multicultural.com. ods, and topped off with promotional Lisa Skriloff, Pres. & Founder. premiums that add that extra play value. Art meets action in our produc- EurekAlert!, a service of the American NewsWare, Track Data, 1122 Coney tion centers to fulfill and produce Association for the Advancement of Island Ave., Brooklyn, NY, 11230. Science, 1200 New York Ave., N.W., brand promotions that elevate any campaign. Washington, DC, 20005. 202/326-6716; readMedia, 915 Broadway, Albany, NY, Zing How Design // Chicago • NYC // fax: 202/898-0391. 12207. 800/552-2194; fax: 518/429-2801. [email protected]; Creative Services + Integrated Brand [email protected]; www.readmedia.com. Action Agency www.EurekAlert.org. Colin Mathews, Pres. & CEO.

EurekAlert!, a program of AAAS, RushPR Newswire, 3630 Avenue Laval, Promotions offers an effective means to dissemi- Montreal, Quebec, H2X 3C9, Canada. nate news to reporters and the public. 514/523-3771. [email protected]; Allhealth Public Relations, 10109 As a science-based press release www.rushprnews.com. Anne Howard. Thornwood Rd., Kensington, MD, 20895. distribution service it serves as an 301/948-1709. [email protected]; invaluable resource for press officers www.allhealthpr.com. Brian Ruberry. to reach the media worldwide. Thousands of reporters rely on Bonnie Ott Promotions, 305 East 40th EurekAlert! for information daily. St., New York, NY, 10016. 212/338-0333; fax: 212/338-0330. [email protected]; Send2Press® Newswire, a service of www.effectivepromos.com. Bonnie Ott. Neotrope®, 4332 W. 230th St., Torrance, CA, 90505. 310/373-4856. Lagrant Communications, 600 Wilshire www.send2press.com. Christopher Blvd., #1520, Los Angeles, CA, 90017. Simmons, CEO, member PRSA and 323/469-8680; fax: 323/469-8683. Gorkana Inc., 2 Rector Street, Suite ASCAP. www.lagrantcommunications.com. Kim L. 1200, New York, NY 10006. (646) 722- Hunter, Pres./CEO, Keisha N. Brown, 1200. [email protected]; Affordable press release distribu- Gen. Mgr./Sr. VP. www.gorkana.us. Jeni Chapman, tion services since 1983, including Managing Director. news writing, targeted newswire and Marketing Werks - Mobile & Event Direct-to-Editors™ email distribution, Marketing, 130 East Randolph St., Gorkana offers a more effective search optimization, social media #2400, Chicago, IL, 60601. 312/228- way for PR and communications networks and media opt-in. Exclusive 0800; fax: 312/228-0801. professionals to access customized news distribution via Neotrope www.marketingwerks.com. media intelligence. Our clients News Network including California become part of our unique communi- Newswire®, and eNewsChannels™. ty. This connects them to everything Top placement of news content from industry experts and the latest in search since 1997 using propri- news, insights and events, jobs and etary ContextEngine™ technology. journalists, not to mention our own Accredited staff. INC 5000 in 2009. essential media intelligence services. Member BBB. It’s why PR professionals, as well as journalists, rely on us every day. Printing Whether they’re launching a Zing How Design 888/529-0998. campaign, managing reputations, or [email protected]; needing around-the-clock response www.zinghowdesign.com. (Joey) Buffalo during a crisis, we help clients keep Portuese, zingLeader. up-to-speed, stay focused, and be Get more zing + how. We turn white connected to experts. Gorkana paper into premium promotions - Fun provides the personal touch and give-aways for events, PR cam- confidence clients need to make paigns, and consumer promotions clear, informed decisions—and drive along with social media prizes and their businesses forward. Zing How Design 888/529-0998. sweepstakes with sweet rewards. Follow us at #GorkanaConnects, [email protected]; Our promotional sourcing and @GorkanaUS, or visit us at www.zinghowdesign.com. ( Joey) Buffalo procurement services will add style www.gorkana.us. Portuese, zingLeader. and great taste to any initiative. Take MarketWired, 100 N. Sepulveda Blvd., We integrate custom fulfillment, advantage of our brand experience, #325, El Segundo, CA, 90245. 800/774- traditional printing and specialized along with the use of our vast produc-

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2014 PR BUYER’S GUIDE PUBLIC SERVICE ANNOUNCEMENTS

tion capabilities to add more punch We create content for Video, Radio, and know-how. Web, TV and Social Media campaigns. Zing How Design // Chicago • NYC // Our clients rely on our counseling and Creative Services + Integrated Brand experience to produce online video, Action Agency live broadcasts and webcasts, satellite PR World Alliance, c/o Feintuch media tours, and much, much, more. PR Networks Communications, 245 Park Ave., 39th flr., Follow us on Twitter @AKAMEDIAINC New York, NY, 10167. or Facebook/AKAMEDIAINC. Bella PR, 545 8th Ave., #670, New York, [email protected]; •Video, Radio, Web, TV and Social NY, 10018. 212/868-8183. [email protected]; Media Campaigns www.bellapr.com. Marla Russo, Pres. www.PRWorldAlliance.com. •Web Video Production and Perran Ersu, Chmn., 212/287-4678; Henry Distribution (Online Video) Feintuch, Vice Chmn., 212/808-4901. •Corporate Video Storytelling (Image, Sales, Marketing, PR World Alliance is an international Employee) network of premier independent com- •Satellite Media Tours (SMT/RMT/ munication consultancies. Partners IMT) are carefully selected and represent Gorkana Inc., 2 Rector Street, Suite 1200, •Social Media News Releases established, respected and accom- New York, NY 10006. (646) 722-1200. (SMNRs) plished firms with a solid reputation for [email protected]; www.gorkana.us. •Internet Press Kits (IPKs) producing superior results for clients. Jeni Chapman, Managing Director. •Digital Video Distribution (Video The 20 member, 19-country net- Sharing) work encompasses public relations Gorkana offers a more effective •Broadcast B-Roll Packages companies and offices in North way for PR and communications (B-Roll) America, South America, Europe, professionals to access customized •Public Service Announcements Asia and Africa with offices and joint media intelligence. Our clients (PSAs) venture partners in Pakistan, India and become part of our unique communi- •Video Editing, Graphics and China. The network continues to seek ty. This connects them to everything Effects (Highlights Reels) new members in strategic locations. from industry experts and the latest •Webcasting (Live Video Streaming) news, insights and events, jobs and journalists, not to mention our own Public Relations Boutiques Int’l. Corporate Video Storytelling essential media intelligence services. 646/607-4492. [email protected]; Our business clients use online It’s why PR professionals, as well as www.prboutiques.com. Dan Leinweber, videos to engage, inform, inspire and journalists, rely on us every day. Pres., Lucy Siegel, Treasurer. educate. We produce brand anthems, Whether they’re launching a company culture videos, global cor- campaign, managing reputations, or Public Relations Global Network porate responsibility videos, sales needing around-the-clock response (PRGN), c/o Stevens Strategic and product videos, how-to and train- Communications Inc., Gemini Towers, during a crisis, we help clients keep ing videos, and much, much, more. 1991 Crocker Rd., Suite 500, Cleveland, up-to-speed, stay focused, and be OH, 44145. 440/617-0100. Digital Content connected to experts. Gorkana We produce and distribute content [email protected]; for video, radio, web, TV and social provides the personal touch and www.prgn.com. Edward Stevens. confidence clients need to make media campaigns. Our clients use clear, informed decisions—and drive Worldcom Public Relations Group, 500 our Social Media News Releases and their businesses forward. Fifth Ave., Suite 300, New York, NY, Internet Press Kits to launch media Follow us at #GorkanaConnects, 10110. 800/955-9675; 212/286-9550. campaigns, web campaigns, promote @GorkanaUS, or visit us at [email protected]; live webcasts and share online video. www.gorkana.us. www.worldcomgroup.com. Todd M. Satellite Media Tours Lynch, Managing Dir. We produce integrated SMT/RMT/ Int’l. PR Network IMTs delivering your message to mil- [email protected]; www.iprn.com. Jonathan Choat. Public Service lions of people. With celebrities, hot Announcements trends, premier events and locations, IPREX, Global Communication our producers and media relations Network, Admin. Headquarters: 4524 N. experts help you pull it all together. Wildwood Ave., Shorewood, WI, 53211. Dietrich Nelson & Associates, Inc., 7510 414/755-2170. [email protected]; Sunset Blvd., #1415, Los Angeles, CA, www.iprex.com. Carol Clinkenbeard, 90046. 323/845-9608; fax: 323/883-1821. Global Administrator. [email protected]. Dietrich Nelson. National Association of Government See full listing under Satellite Media Communicators, 201 Park Washington AKA Media Inc., 142 East Ontario, Suite Tours. Court, Falls Church, VA, 22046. 703/538- 1600, Chicago, IL, 60611. 800/996-9432. 1787. www.nagconline.org. Elizabeth [email protected]; RCM Broadcast Comms. Inc., 20 West Armstr ong, Exec. Dir. www.akamediainc.com. 22nd St., #1510, New York, NY, 10010. See full listing under Associations. Andrew Krause, Exec. Producer, CEO. Continued at top of next page

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PUBLIC SERVICE ANNOUNCEMENTS 2014 PR BUYER’S GUIDE

RCM Broadcast Comms. Inc. continued company specializing in P.R. and Liv Davick, Pres., Shana Davick, VP. 212/924-1006. [email protected]; marketing services for healthcare, food and consumer, entertainment Liv Davick, a Publicity and www.rcmbroadcast.com. Russell Cheek, Production Boutique, Inc. specializes Pres. and hi-tech. Staffed by innovative and relationship-focused experts, our in all of your broadcast public rela- clients receive: tions and social media needs. Our •Creative multimedia production expertise includes satellite media solutions for their complex communi- tours, radio media tours, audio news cation needs. releases, public service announce- •Access to top-notch media mar- ments (PSAs), Internet media tours kets and the highest quality bookings. (IMTs), Spanish smts/rmts/anrs, •Peace of mind with confidence that integrated marketing, ground tours, Strauss Media Strategies Inc., 529 14th all their expectations will be met with aircheck and airings’ monitoring St., N.W., #1163, National Press Bldg., our full attention, best strategy and services, and video production and Washington, DC, 20045. 202/638-0200; reliable delivery of services. distribution. fax: 202/638-0400. [email protected]; •The most cost-effective solution to All pitching, booking, and follow-up www.straussmedia.com. Richard Strauss, increase their brand awareness and is done in-house, and we handle all of Pres. audience reach. your production needs for your satellite We are producers first. Trust, qual- and radio media tours. We offer the 262 W 38th St., Suite 803, New York, NY, ity and results have garnered our highest-quality, most personalized 10018. 212/ 302-1234. soaring client retention rates now for servicing with unparalleled organiza- [email protected]; more than 20 years. tion and a strict attention to every www.straussmedia.com. ACG’s many services include: detail. We provide superior results in Los Angeles , CA. 626/794-1350. •Video Production from scripting, everything we do, are available to our [email protected]; shooting and editing to delivery of clients at all times, and work within www.straussmedia.com. master every budget. •Media Training See full listing under Radio. •TV Satellite, Radio and Online Media Tours •Integrated Media Tours™ •Social Media Campaigns, Blogger Connects and Twitter Parties •Web Videos, Webcasts and Live- Streamed Interactive Events TV Access, division of FilmComm. •Video, Audio and Multimedia New Releases 800/944-9134. Keith Hempel, President. MediaTracks Communications, Inc., •B-roll Packages 2250 E. Devon Ave., Suite 150, Des Experienced Corporation With 30+ •PSAs Plaines, IL, 60018. 847/299-9500; fax: Years In Television And Radio 847/299-9501. [email protected]. Distribution. Specializing In Caplan Communications LLC, 1700 Shel Lustig, Pres. Production And Distribution Of PSAs. Rockville Pike, Suite 400, Rockville, MD, Leading Distributor Of PSAs (Over 20852. 301/998-6592. Your Message On-Air and Online [email protected]; 100 TV And Radio PSAs Released •ANRs - Guaranteed placement www.caplancommunications.com. Per Year). Comprehensive Services on-air and online through Radio Aric Caplan, Pres. For TV, Radio, Print, Out-Of-Home, Health Journal and Viewpoints. Social Media And Internet. Reach over 900 stations in major EMSI, 3748 Turman Loop, #101, Wesley Customized Services Tailored To markets. Online streaming, iTunes, Chapel, FL, 33544. 800/881-7342. Your Needs. Internet Reporting iHeart Radio and Aha Radio place- Available. Chapter Placement And www.emsincorporated.com. Marsha Friedman, CEO. ment included. Coordination Services Available. •Radio Media Tours - Benefit from Hedquist Productions, P.O. Box 1475, our contacts at major stations and Radio Fairfield, IA, 52556. 641/472-6708. networks. [email protected]; www.hedquist.com. •Custom Feed Radio News Jeffrey Hedquist, Pres. Releases - National, regional and local market outreach. Minority targeting - Spanish and African-American. •La Red Conectado - Guaranteed placement Spanish language ANRs. Auritt Communications Group, 555 8th •Podcasts - Customized production, Ave., Suite 709, New York, NY, 10018. writing, hosting, voiceover, music, 212/302-6230. [email protected]; Liv Davick, 88 South Broadway, Suite RSS, and directory placement. www.auritt.com. Joan Auritt, Pres. #1206, Millbrae, CA, 94030. 650/689- •PSAs - We produce, target and dis- ACG is a high-quality, results- 5479; 661/600-2254. [email protected]; tribute your public service message oriented multimedia production [email protected]; www.livdavick.com. locally, regionally or nationally.

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2014 PR BUYER’S GUIDE RESEARCH

National Aircheck, 338 S. Edgewood, 262 W 38th St., Suite 803, New York, NY, and the DLC; advocacy groups like Wood Dale, IL, 60191. 888/206-9662; 10018. 212/ 302-1234. the Natural Resources Defense fax: 928/438-3333. [email protected]; Council (NRDC) and ACLU; award- [email protected]; www.straussmedia.com. winning PR firms like Burson- www.national-aircheck.com. Marsteller, Edelman, Hill & Knowlton, Robb Wexler, Pres. Los Angeles, CA. 626/794-1350. and Ketchum; non-profit clients like [email protected]; Safe Kids Worldwide, the American PLUS Media inc., 20 West 23rd St., New www.straussmedia.com. Jewish Committee (AJC) and MADD; York, NY, 10010. 212/206-8160; fax: 212/ government agencies like the Dept. 206-8168. [email protected]; Celebrating our nineteenth year of Veterans Affairs and Dept. of www.plusmedia.com. Natalie Weissman, with our new name, Strauss Media Labor; associations such as the US Melodie Sisk. Strategies, Inc., is the nation’s pre- Conference of Mayors, National mier public relations, communica- Urban League, and the National Law tions, and strategy firm specializ- Enforcement Officers Memorial Fund ing in radio and television. Not just (NLEOMF); large-scale events such another “crank it out booking service,” as the Clinton Global Initiative and PremiereTV, 429 Santa Monica Blvd., Strauss Media Strategies works the major auto shows; major compa- Suite 300, Santa Monica, CA, 90401. closely with its clients to develop nies like Google, Capital One, 310/ 899-9090. [email protected]; campaign-specific strategies and tac- Facebook and General Motors; and www.premieretv.com. Shayne Fraeke, tics that get results. Collectively, our CEO. we have worked on dozens of local, staff brings more than 150 years of state and federal political campaigns. broadcast experience and judgment The company is also proud to be on WE KNOW HOW TO MAKE to our clients. RADIO WORK FOR YOU. the official GSA Schedule. We specialize in booking radio With 25+ years of experience, When your campaign calls for tours with national news networks, Premiere delivers radio or television, Strauss Media TV Radio Media nationally syndicated shows, statewide, that engage a massive audi- Strategies delivers the best results Tours regional, and local radio outlets in ence. We’ll send your spokesperson in the industry. You’ll enjoy working each of the nation’s nearly 300 radio over the airwaves, on a tour of nation- with our friendly staff of experienced markets. Strauss Media can also ally syndicated radio outlets and top- public relations professionals. target your television SMT to local rated local radio shows. Contact us today to discuss a stations, national broadcast and Our put your customized solution for your next Radio Promotions cable networks, network feeder products into consumers’ hands while broadcast outreach campaign! services, and syndicated programs. providing endorsements from radio We can manage your SMT and pro- personalities. And, our Audio News vide a complete solution including the Synaptic Digital, a Definition 6 company, are guaranteed to reach Releases booking of all of the interviews, studio 79 Fifth Ave., New York, NY, 10003. 212/ tens of millions of listeners. rental and equipment, satellite uplink, 682-8300. [email protected]; Additional Premiere specialties www.synapticdigital.com. TV make-up and catering services, and include: all of the technical and production •Satellite Media Tours needs to make your SMT the most •Audio News Releases Tobin Communications Inc., P.O. Box successful it can be. Strauss Media •On-Air Radio Promotions 1268, White Plains, MD, 20695-1268. also conducts radio and television •Online Audio & Video Distribution 301/661-0900. ground tours. •B-Roll Packages [email protected]; Moreover, we s cript, produce, and •ENG Crews www.tobincommunications.com. distribute targeted audio news releases Maury Tobin, Pres. •Creative Video Production / to the nation’s largest radio networks “Highlight Reels” with the best “guaranteed-placement” Contact us for references, quotes, in the industry. In addition, Strauss zcomm, 910 17th Street NW, #1190, or information on an integrated Media provides: Washington, DC, 20006. 240/395-0225. broadcast publicity strategy that •Audio Actuality Pitching and [email protected]; www.zpr.com. Rise accommodates your budget. Placement Systems Birnbaum, CEO. •Radio Promotions •Public Service Announcements •Audio and Video Podcasts •Radio Advertising Production and Research Placement •Live Remote Broadcasts Burke Marketing Research Inc., 500 W. •Customized Broadcast E-mailing 7th St., Cincinnati, OH, 45203. 513/241- 5663. www.burke.com. Jeff Miller, CEO. Strauss Media Strategies Inc., 529 14th (with our database of 12,000+ radio St., N.W., #1163, National Press Bldg., and television outlets, stations and Washington, DC, 20045. 202/638-0200; show contacts) Cogent Reports, Market Strategies Int’l, fax: 202/638-0400. [email protected]; Among the hundreds of clients we 125 Cambridge Park Dr., Cambridge, www.straussmedia.com. Richard Strauss, have worked with, we routinely work MA, 02140. 617/441-9944. Christy White, Pres. with political groups such as the DNC Mng. Dir.

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RESEARCH 2014 PR BUYER’S GUIDE

Council of American Survey Research effective fast turnaround omnibus Nielsen Company, The, 85 Broad St., Organizations, 170 N. Country Rd., Suite research products, which are New York, NY, 10004. 646/654-5000. 4, Port Jefferson, NY, 11777. 631/928- important tools for public affairs, com- www.nielsen.com. Mia Scott, Advertising. 6954. [email protected]; www.casro.org. munications and PR professionals. Diane Bowers, Pres. We serve as the official polling ORC International, Worldwide partner for the Associated Press, Headquarters, 902 Carnegie Center, #220, Creative Civilizations, 106 Auditorium managing the AP-GfK Poll, now Princeton, NJ, 08540. 800/444-4672. Circle, 2nd flr., San Antonio, TX, 78205. conducted via the probability-based www.orcinternational.com. Walter 210/227-1999. www.ccagency.com. Gisela online KnowledgePanel®. Dempsey, Gen. Mgr., U.S. Girard, Pres./COO. Google, 1600 Ampitheatre Pkwy., Oxbridge Communications Inc., 39 W. D.K. Shifflet & Assocs., 1750 Old Mountain View, CA, 94043. 650/253- 29th St., #301, New York, NY, 10001. Meadow Road, #620, McLean, VA, 0000; fax: 650/253-0001. Larry Page, CEO. 800/955-0231, x202. www.oxbridge.com. 22102. 703/536-0933. www.dksa.com. Trish Hagood, Pres. Douglas Shifflet, Chmn. & CEO. Harris Interactive, PR Practice, 902 Broadway, 6th flr., New York, NY, 10010. Penn, Shoen and Berland Associates, Edelman Berland, 250 Hudson St., 15th 800/866-7655. [email protected]; 230 Park Ave. South, 2nd flr., New York, flr., New York, NY, 10013. 212/768-0550. www.harrisinteractive.com. NY, 10003. 212/534-4000. [email protected]; www.edelmanberland.com. Mike Berland, www.psbresearch.com. Laura Ansell, VP Global CEO. History Associates, 300 North Stonestreet & Mng. Dir. Ave., Rockville, MD, 20850. 301/279- evolve 24, A Maritz Resesarch Co., 1395 9697. www.historyassociates.com. Anne North Highway Drive, Fenton, MO, Strong, Mktg. Dir. 63099. 877/462-7489; 636/827-4000. www.evolve24.com; Int’l. Communications Research, 53 PRIME Research, 305 Madison Ave., www.maritzresearch.com. West Baltimore Pike, Media, PA, 19063. Suite 1850, New York, NY, 10017. 484/840-4300. www.icrsurvey.com. 212/738-9912; fax: 212/738-9923. Futures Company, The, 1300 Environ Robert Thomas, Exec. VP. [email protected]; Way, Chapel Hill, NC, 27517. 919/932- www.prime-research.com. Mark Weiner, 8858. J. Waker Smith, Ph. D, Exec. Chmn. J.D. Power & Associates, 2625 CEO; Brittany Luse, Mktg. Mgr. Townsgate Rd., #100, Westlake Village, Combining Gallup Inc., The Gallup Bldg., 901 F St., CA, 91361. 805/418-8000; fax: 805/418- Services of the firm: talent, tools and technology, PRIME N.W., Washington, DC, 20004. 202/715- 8900. [email protected]; 3030. www.gallup.com. Jim Clifton, www.jdpower.com. Finbarr O’Neill, Pres. Research delivers award-winning Chmn. & CEO. global strategic communications KRM Information Services, 200 Spring monitoring, measurement, evaluation St., #F, Eau Claire, WI, 54703. 800/816- and analysis across social, digital and 2640. [email protected]; www.krm.com. traditional media channels; sophisti- Rick Olson, Pres. & CEO. cated ROI statistical modeling; research-based PR consulting; and LCWA Research, L.C. Williams & real-time/fully-integrated advanced Assocs., 150 N. Michigan Ave., #3800, analytics. Chicago, IL, 60601. 312/565-3900. PRIME’s team of consultants and www.lcwa.com. Greg Gordon, Sr. VP- analysts gather, filter, translate and GfK, 200 Liberty St., 4th flr., New York, Research & Strategy. report on media trends across 45 NY, 10281. 212/240-5300. www.gfk.com. countries. Established in 1987 in GfK Public Affairs & Corporate LexisNexis, 9443 Springboro Pike, Mainz, Germany by Dr. Rainer Communications specializes in Dayton, OH, 45342. 888/285-3947. Mathes—who continues to lead the research to support communications www.lexisnexis.com. Mike Walsh, CEO, company—PRIME’s client experi- strategy and public relations, issues Legal & Professional, Mark Kelsey, CEO, ence spans all of the Fortune management, public thought leader- Risk Solutions. categories, plus government agen- ship and reputation measurement. cies, NGOs and non-profits. We are experts in research not only Maritz Research, 1355 N. Highway Dr., PRIME combines the speed and among the public, but also among Fenton, MO, 63099. 877-4-MARITZ. consistency of real-time technology hard-to-reach elite stakeholders in www.maritzresearch.com. Kathy Randall, with the accuracy and actionable business or government globally. In Corporate Comms. insights available only through addition to customized research human expertise. Based on real-time Millward Brown, 401 Merritt 7, 3rd flr., media trends across all forms of solutions, we leverage the Anholt- Norwalk, CT, 06851. 203/330-5186. SM media, including print, broadcast and GfK Nation/City Brands Index www.millwardbrown.com. Thierry digital; traditional and social; trade syndicated studies gauging global Anglade. perceptions of countries and cities and consumer, PRIME makes a around the world to consult with gov- M|A|R|C Research, 7850 North Belt Line simple promise to deliver a compre- ernmental and tourism organizations Rd., Irving, TX, 75063. 800/884-6272. hensive and customizable approach on communications and reputation www.marcresearch.com. Merrill Dubrow, to enable better communications and issues. We also offer a suite of cost Pres. & CEO. business decisions.

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2014 PR BUYER’S GUIDE SATELLITE MEDIA TOURS

Proof Advertising, 114 W. 7th St., #500, •Digital Video Distribution (Video We are producers first. Trust, quality Austin, TX, 78701. 512/345-6658. Sharing) and results have garnered our soaring [email protected]; •Broadcast B-Roll Packages client retention rates now for more www.proof-advertising.com. Bryan (B-Roll) than 20 years. Christian, Gen. Mgr. •Public Service Announcements ACG’s many services include: (PSAs) •Video Production from scripting, R.L. Repass & Partners Inc., 10101 •Video Editing, Graphics and shooting and editing to delivery of Alliance Rd., Suite 190, Cincinnati, OH, Effects (Highlights Reels) master 45242-4747. 513/772-1600; fax: 513/772- •Webcasting (Live Video Streaming) •Media Training 8088. [email protected]; •TV Satellite, Radio and Online Corporate Video Storytelling www.repasspartners.com. Rex Repass, Media Tours Pres./CEO. Our business clients use online videos to engage, inform, inspire and •Integrated Media Tours™ educate. We produce brand anthems, •Social Media Campaigns, Blogger Spring Inc., 130 N. Presidential Blvd., Connects and Twitter Parties Bala Cynwyd, PA, 19004. 610/668-9303; company culture videos, global corporate responsibility videos, sales •Web Videos, Webcasts and Live- fax: 610/668-9395. Streamed Interactive Events [email protected]; and product videos, how-to and train- •Video, Audio and Multimedia New www.springforsuccess.com. ing videos, and much, much, more. Releases Robert Berrier, Pres. & CEO. Digital Content •B-roll Packages We produce and distribute content •PSAs Standard & Poor’s Research Reports, for video, radio, web, TV and social 55 Water St., New York, NY, 10041. 212/ media campaigns. Our clients use 438-2000. www.standardandpoors.com. our Social Media News Releases and Catherine Mathis, Sr. VP, Mktg. & Comms. Internet Press Kits to launch media campaigns, web campaigns, promote Toluna, 21 River Rd., Wilton, CT, 06897. live webcasts and share online video. 866/296-3049. www.toluna-group.com. Broadcast Direct Communications Inc., Jim Fredrickson, Group Chief Operations Satellite Media Tours 130 Shore Rd., Suite 185, Port Officer. We produce integrated SMT/RMT/ IMTs delivering your message to mil- Washington, NY, 11050. 516/570-2369. Satellite Media Tours lions of people. With celebrities, hot [email protected]. Irene Minett, trends, premier events and locations, Patricia Ruth Kresner. our producers and media relations Broadcast Direct Communications, experts help you pull it all together. Inc. specializes in media relations for: •Satellite Media Tours •Radio Media Tours •In-Market Tours •The Web As television, radio and internet AKA Media Inc., 142 East Ontario, Suite professionals, we offer media strategy, 1600, Chicago, IL, 60611. 800/996-9432. creative writing and pitching, strong [email protected]; Auritt Communications Group, 555 8th media relationships and over 30 years www.akamediainc.com. Ave., Suite 709, New York, NY, 10018. of experience in broadcast public Andrew Krause, Exec. Producer, CEO. 212/302-6230. [email protected]; www.auritt.com. Joan Auritt, Pres. relations. We create content for Video, Radio, Web, TV and Social Media ACG is a high-quality, results-ori- Communications Plus Digital, 102 campaigns. Our clients rely on our ented multimedia production compa- Madison Ave., New York, NY, 10016- counseling and experience to ny specializing in P.R. and marketing 7417. 212/686-9570. Franco Fiore, Partner. produce online video, live broadcasts services for healthcare, food and con- and webcasts, satellite media tours, sumer, entertainment and hi-tech. D S Simon Productions, 229 West 36th and much, much, more. Staffed by innovative and relation- St., 9th flr., New York, NY, 10018. Follow us on Twitter @AKAMEDIAINC ship-focused experts, our clients 212/736-2727. [email protected]; or Facebook/AKAMEDIAINC. receive: www.dssimon.com. •Video, Radio, Web, TV and Social •Creative multimedia production Media Campaigns solutions for their complex communi- •Web Video Production and cation needs. Distribution (Online Video) •Access to top-notch media mar- •Corporate Video Storytelling kets and the highest quality bookings. (Image, Sales, Marketing, •Peace of mind with confidence that Dietrich Nelson & Associates, Inc., 7510 Employee) all their expectations will be met with Sunset Blvd., #1415, Los Angeles, CA, •Satellite Media Tours (SMT/RMT/ our full attention, best strategy and 90046. 323/845-9608; fax: 323/883-1821. IMT) reliable delivery of services. [email protected]. Dietrich Nelson. •Social Media News Releases •The most cost-effective solution to If budgets and deadlines are tight (SMNRs) increase their brand awareness and •Internet Press Kits (IPKs) audience reach. Continued at top of next page

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SATELLITE MEDIA TOURS 2014 PR BUYER’S GUIDE

Dietrich Nelson & Assocs., Inc. continued KEF Media, 1161 Concord Rd., Smyrna, you need experienced pros, call GA, 30080. 404/605-0009, x303. DNA. With over 20 years experience www.kefmedia.com. Yvonne Goforth-Hanak. we offer expert advice, strategic planning, quality production and distribution for all your broadcast and Internet PR needs. Our services include satellite media tours, Internet Liv Davick, 88 South Broadway, Suite and viral video production and distri- Media Connect, formerly Planned #1206, Millbrae, CA, 94030. 650/689- Television Arts, 301 E. 57th St., New bution, Internet media tours, web- 5479; 661/600-2254. [email protected]; casts, radio tours, corporate videos York, NY, 10022. 212/583-2718. [email protected]; www.livdavick.com. [email protected]; and many other services. Call or Liv Davick, Pres., Shana Davick, VP. email for ideas, quotes and testimoni- www.media-connect.com. Brian Feinblum, SVP, CMO. als from our satisfied clients. Liv Davick, a Publicity and Production Boutique, Inc. specializes Incredible value provided by the in all of your broadcast public relations firm that trademarked satellite radio and social media needs. Our expertise and television tours over 20 years includes satellite media tours, radio ago! We’re proficient at promoting media tours, audio news releases, experts, authors, CEOs, non-profits, public service announcements and topics focused on books, enter- (PSAs), Internet media tours (IMTs), Gourvitz Communications Inc., 875 tainment, health, business, consumer Spanish smts/rmts/anrs, integrated and advocacy. Sixth Ave., Suite 1708, New York, NY, marketing, ground tours, aircheck and 10001. 212/730-4807; fax: 212/730-4811. airings’ monitoring services, and video Murray Hill Studios, 248 East 35th St., www.gourvitzcommunications.com. Paul production and distribution. Gourvitz, Pres. New York, NY, 10016. 212/889-4200; fax: All pitching, booking, and follow-up 212/889-9413. [email protected]; Once again Gourvitz Communications is done in-house, and we handle all of www.murrayhillstudios.com. Jahaneen is providing its public relations clients your production needs for your satel- Johnsen. with a new, cost effective and unique lite and radio media tours. We offer See full listing under Webcasting. way of getting media coverage. It’s the highest-quality, most personal- called an Interactive Media Tour. And ized servicing with unparalleled National Press Club, 529 14th St., N.W., what makes it different from what is organization and a strict attention to every detail. We provide superior Washington, DC, 20045. 202/662-7587. currently being called an Internet or [email protected]; www.press.org. blogger tour is that it actually includes results in everything we do, are available to our clients at all times, and video and is a digital delivery to only See full listing under Special work within every budget. major Internet sites. In just two years, Events. GSH, a division of GCI, has not only set the standard for this service, it is PLUS Media Inc., 20 West 23rd St., New the standard. And the co-op SMT York, NY, 10010. Natalie Weissman. business, created and invented by GCI, is now doing more business Live Star Entertainment, 379 Park than ever before. Avenue South, 4th flr., New York, NY, The key is using only major talent, 10016. 212/505-7666. Eric Drath. booking mainly big markets, and hav- PremiereTV, 429 Santa Monica Blvd., ing every co-op available to view live •Satellite Media Tours Suite 300, Santa Monica, CA, 90401. on Ustream.TV. GCI’s core business •EPK’s 310/899-9090. [email protected]; is still SMTs/RMTs. Now more than •Press Conferences www.premieretv.com. Shayne Fraeke, ever before TV stations, want, need •Radio tours CEO. and will do satellite interviews if you •Product Launches 25+ YEARS OF EXPERIENCE, give them a good spokesperson, a •Camera crews Beta SP/DV UNMATCHED EXPERTISE, EXCEP- compelling story, sprinkle in some b- Cam/HD TIONAL CLIENT SERVICE roll, use two cameras and create a •In house production and editing PremiereTV delivers outstanding set. B-rolls are now being done again •Duplication DVD/Beta SP/VHS satellite media tours to clients with a unique angle to TV station •Red carpet crews across the U.S. and around the websites, newspaper chains and •Marketing tapes globe. Whether your SMT originates blogs. There is very little actual TV Entire Staff with major network from a TV studio, a hotel room, a placement for a b-roll. GCI shoots news experience. desert, or any remote location, and edits everything in HD and now Specializing in newsworthy event PremiereTV’s media and production has added a fourth edit bay to accom- production. teams always deliver with profession- modate its clients’ needs for comp, Guaranteed results, on any budget. alism, diligence, and creativity. sizzle and in-house video reels. And Contact: Eric at 212-505-7666 Our media experts are trusted by when GCI says it’s 24/7, it means www.livestartv.com the top newsroom producers in the 24/7. [email protected] industry. We maintain strong relation-

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2014 PR BUYER’S GUIDE SOCIAL MEDIA

ships with all the national networks Thunk!Media, Inc. delivers your the Harvard Business Review entitled and newsfeeds, top market local affil- message to the audience you want to “Why Most Product Launches Fail.” iates, and independent and regional target. Thunk!Media clients have Agency services include integrated cable outlets. achieved impressive results through marketing and PR campaigns, mes- As a result, you get the best line- our innovative and creative co-op saging, converged media strategy ups for your SMT. media tours. Our boutique service and execution, content marketing for Additional PremiereTV specialties offers a personal touch and provides digital and social campaigns, public include: the highest quality production values affairs, influencer programs, special •Radio Media Tours and top-market bookings — all deliv- events, crisis communications, •Audio News Releases ered by the celebrity spokespeople spokesperson training, brand devel- •On-Air Radio Promotions major news outlets turn to for advice. opment, launch consulting, and •Online Audio & Video Distribution creative services. Learn more at •B-Roll Packages VideoLink Inc., 1230 Washington St., www.schneiderpr.com. •ENG Crews Newton, MA, 02465. 800/452-5565. •Creative Video Production / www.videolink.tv. Social Media “Highlight Reels” Contact us for references, quotes, Search Engine or information on an integrated broadcast publicity strategy that Optimization accommodates your budget.

RCM Broadcast Communications Inc., 20 West 22nd St., #1510, New York, NY, 10010. 212/924-1006. Monument Optimization, Washington, AKA Media Inc., 142 East Ontario, Suite [email protected]; DC. 202/904-5763. john@monumentopti- 1600, Chicago, IL, 60611. 800/996-9432. www.rcmbroadcast.com. Russell Cheek, mization.com; www.monumentoptimiza- [email protected]; Pres. tion.com. John Stewart, Pres. www.akamediainc.com. Andrew Krause, Exec. Producer, CEO. Monument Optimization helps We create content for Video, Radio, organizations achieve their goals Web, TV and Social Media online through an analytics-based campaigns. Our clients rely on our approach to search engine marketing counseling and experience to and online reputation management. produce online video, live broadcasts and webcasts, satellite media tours, Strauss Media Strategies Inc., 529 14th and much, much, more. St., N.W., #1163, National Press Bldg., Follow us on Twitter @AKAMEDIAINC Washington, DC, 20045. 202/638-0200; or Facebook/AKAMEDIAINC. fax: 202/638-0400. [email protected]; •Video, Radio, Web, TV and Social www.straussmedia.com. Richard Strauss, Schneider Associates, 2 Oliver St., Suite Media Campaigns Pres. 901, Boston, MA, 02109. 617/536-3300; •Web Video Production and Distribution (Online Video) 262 W 38th St., Suite 803, New York, NY, fax: 617/536-3180. [email protected]; 10018. 212/ 302-1234. www.schneiderpr.com. Joan Schneider, •Corporate Video Storytelling [email protected]; CEO, Phil Pennellatore, Pres. (Image, Sales, Marketing, Employee) www.straussmedia.com. When leading companies, profes- •Satellite Media Tours (SMT/RMT/ sional services organizations and Los Angeles, CA. 626/794-1350. IMT) entrepreneurs seek a trusted commu- [email protected]; •Social Media News Releases nications partner, they turn to www.straussmedia.com. (SMNRs) Schneider Associates, a full-service •Internet Press Kits (IPKs) See full listing under Radio. public relations and integrated mar- •Digital Video Distribution (Video keting agency. Specializing in Launch Synaptic Digital, a Definition 6 company, Sharing) Public Relations®, a proprietary 79 Fifth Ave., New York, NY, 10003. 212/ •Broadcast B-Roll Packages method of successfully launching and 682-8300. [email protected]; (B-Roll) sustaining visibility for new products, www.synapticdigital.com. •Public Service Announcements services, companies and communi- (PSAs) ties, or revitalizing existing ones, •Video Editing, Graphics and Schneider Associates represents a Effects (Highlights Reels) wide range of clients in education, •Webcasting (Live Video Streaming) THUNK! Media. Inc., 376 15th Street, professional services, consumer food Brooklyn, NY, 11215. 917/658-9932. and retail, and home products/home Corporate Video Storytelling [email protected]; improvement. CEO Joan Schneider Our business clients use online www.thunkmedia.com. Robin DeAngelis. has written two books on launching videos to engage, inform, inspire and SPECIALIZING IN CO-OP & new products, including The NEW educate. We produce brand anthems, EXCLUSIVE SMTs: Launch Plan, as well as an article for Continued at top of next page

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SOCIAL MEDIA 2014 PR BUYER’S GUIDE

AKA Media Inc. continued Engage121, 20 Glover Ave., 2nd flr., needing around-the-clock response company culture videos, global cor- Norwalk, CT, 06850. 888/607-9101. during a crisis, we help clients keep www.engage121.com. Jon Victor, Pres. porate responsibility videos, sales up-to-speed, stay focused, and be and product videos, how-to and train- connected to experts. Gorkana ing videos, and much, much, more. provides the personal touch and confidence clients need to make Digital Content clear, informed decisions—and drive We produce and distribute content their businesses forward. for video, radio, web, TV and social Feintuch Communications, 245 Park Follow us at #GorkanaConnects, media campaigns. Our clients use Ave., 39th flr., New York, NY, 10167. @GorkanaUS, or visit us at our Social Media News Releases and 212/808-4901. [email protected]; www.gorkana.us. Internet Press Kits to launch media www.feintuchcommunications.com. campaigns, web campaigns, promote Henry Feintuch, Pres. Hunter Public Relations, 41 Madison live webcasts and share onl ine video. Ave., 5th flr., New York, NY, 10010-2202. Chatter about your company is Satellite Media Tours 212/679-6600. [email protected]; happening across the Web, so why www.hunterpr.com. Grace Leong, Mng. We produce integrated SMT/RMT/ not join the conversation? IMTs delivering your message to mil- Partner; Donetta Allen, Social Media Feintuch Communications offers a Practice Leader. lions of people. With celebrities, hot comprehensive solution for b-to-b trends, premier events and locations, companies looking to incorporate or IZEA, 1000 Legion Place, Orlando, FL, our producers and media relations enhance their social media presence experts help you pull it all together. 32801. 877/525-4932. Ryan Schram, in their marketing arsenal. Each Chief Mktg. Officer. program is designed to support the AmericanPOP, 1207 W. Magnolia Ave., company’s business objectives #D, Burbank, CA, 91506. 818/840-1030. JB Cumberland Public Relations, 133 and PR/marketing goals. Programs [email protected]; W. 25th St., flr. 9E, New York, NY, include an analysis of the current www.americandigital.com. 10001. 646/230-6940; fax: 646/230-6935. industry landscape and competitors; [email protected]; Big Voice Unlimited, 20 West 23 rd St., a calendar of planned updates; www.jbcumberlandpr.com. Joanna 3rd flr., New York, NY, 10010. 212/675- content creation; community building Cumberland, Digital Strategist, Cristina 5740; fax: 212/206-8168. and management; and measurement. Vill, Digital Strategist. [email protected]; Let us help you strategically www.bigvoiceunlimited.com. communicate with clients, prospects, JSH&A Ltd., 2 TransAm Plaza Dr., #450, Victoria Lang. partners, employees, journalists and Oakbrook Terrace, IL, 60181. 630/932- those impacted by the company. 4242; fax: 630/932-1418. Critical Mention Inc., 521 Fifth Ave., [email protected]; www.jsha.com. 16th flr., New York, NY, 10175. 877/262- Get LinkedIn Help, 321 Westover Hills 5477. www.criticalmention.com. Dr., Cary, NC, 27513. 609/306-6205. Magnify Digital, 338 W. Eighth Ave., [email protected]; Suite 208, Vancouver, V5Y 3X2, Canada. www.getlinkedinhelp.com. Kristina 604/879-7770. www.magnifydigital.com. Jaramillo. Moyra Rodger, CEO.

MediaMiser Ltd., 11 Holland Ave., Digital Park, a division of rbb Public Ottawa, Ontario, K1Y 4S1, Canada. Relations, 355 Alhambra Circle, Suite 866/545-3745. [email protected]; 800, Miami, FL, 33134. 305/448-7450. www.mediamiser.com. Chris Morrison. www.rbbpr.com. Christine Barney, CEO & Mng. Partner; Christine de la Huerta, Gorkana Inc., 2 Rector Street, Suite 1200, MyPRGenie, 475 Park Ave. South, 4th VP, Digital Park; Abdul Muhammad, VP, New York, NY 10006. (646) 722-1200. flr., New York, NY, 10016-6901. 212/807- Digital Development. [email protected]; www.gorkana.us. 8300, x3 . [email protected]; Jeni Chapman, Managing Director. www.myprgenie.com. Miranda Tan, CEO. rbb’s Digital Park provides digital strategy, development and execution Gorkana offers a more effective Ontherecordonline, P.O. Box 1015, for integrated marketing and corpo- way for PR and communications Topanga, CA, 90290. 310/455-4000. rate communication initiatives. Our professionals to access customized www.ontherecordpodcast.com. Eric core strength is integrating traditional media intelligence. Our clients Schwartzman. PR with digital/social and paid media become part of our unique communi- to deliver experiential marketing ty. This connects them to everything PitchEngine, 329 Main St., Lander, WY, campaigns that drive awareness and from industry experts and the latest 82520. [email protected]; new.pitchengine.com. engagement for our clients. We listen news, insights and events, jobs and first, and use valuable data gleaned journalists, not to mention our own Quinn & Co. Public Relations, 520 from digital technology to identify essential media intelligence services. Eighth Ave., 21st flr., New York, NY, targeted communities, influencers It’s why PR professionals, as well as 10018. 212/868-1900; fax: 212/465-0849. and trending content that drive our journalists, rely on us every day. [email protected]; strategic messaging and digital Whether they’re launching a www.quinnandco.com; quinnandco. development. campaign, managing reputations, or Florence Quinn.

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2014 PR BUYER’S GUIDE SPECIAL EVENTS

SplashLab Social, Seattle, WA. 206/999- [email protected]; World Class Speakers & Entertainers, 7762. [email protected]; www.eaglestalent.com. Esther Eagles, Pres. 5200 Kanan Rd., #210, Agoura Hills, CA, www.splashlabsocial.com. Geoff 91301. 818/991-5400. McDonald, Partner. Get Ahead Productions Speakers [email protected]; Bureau, 36 Back Canaan Rd., Strafford, www.wcSpeakers.com. Joseph I. Kessler, Software Products NH, 03884. 800/943-7747. Pres. [email protected]; ClickSquared, 280 Summer St., 6th flr., www.getaheadpro.com. Chris Reagan, Pres. Special Events Boston, MA, 02210. 866/402-5425; 857/246-780. www.clicksquared.com. Greater Talent Network, 437 Fifth Ave., Aspen Marketing Services, 1240 North Sam Zales, CEO, Dan Smith, Sr. VP, Mktg. New York, NY, 10016. 212/645-4200; fax: Ave. West, Chicago, IL, 60185. 800/848- 212/627-1471. www.greatertalent.com. 0212. [email protected]; Deltek, 2291 Wood Oak Dr., Herndon, VA, Don R. Epstein. www.aspenms.com. Cathy Lang, COO. 20171. 800/456-2009. www.deltek.com. Michael Corkery, Pres. & CEO. Harry Walker Agency, 355 Lexington Bravo Productions, 110 W. Ocean Blvd., Ave., 21st flr., New York, NY, 10017. #537, Long Beach, CA, 90802. 562/435- IGEL Technology LCAmerica, 2106 L 646/227-4900; fax: 646/227-4901. 0065; fax: 562/435-4421. Florence Ave., Cincinnati, OH, 45206. www.harrywalker.com. Don Walker, Pres. [email protected]; 954/739-9990. [email protected]; www.bravoevents-online.com. www.igelamerica.com. IMG Speakers, 304 Park Ave. South, Greg Jenkins. New York, NY, 10010. 212/774-6735. IPR Software, 16501 Ventura Blvd., [email protected]; C. Lewis Shows & Events, 343 E. Maple #424, Encino, CA, 91436. 800/514-1897. www.imgspeakers.com. Rd., Troy, MI, 48083. 248/619-9696. www.iprsoftware.com. JD Bowles, [email protected]; www.clewis.com. President & CEO. Keppler Speakers, 3030 Clarendon Carol Lewis, Pres. Blvd., 7th flr., Arlington, VA, 22201. Queue Associates, 420 Lexington Ave., 703/516-4000. [email protected]; Company Agenda, 107 Grand St., #7S, #300, New York, NY, 10170. 212/269- www.kepplerspeakers.com. Katherine New York, NY, 10013. 212/358-9516. 1313. Jeff Goldstein, Mng. Dir. Woods, Office Mgr. [email protected]; www.companyagenda.com. John TEKgroup Int’l Inc., 1451 W. Cypress Keynote Speakers Inc., 2686 Middlefield Maroney, Partner. Creek Rd., #300, Ft. Lauderdale, FL, Rd., Ste. F, Redwood City, CA, 94063. 33309. 954/351-5554; fax: 954/351-9099. 650/325-8711. www.keynotespeakers.com. Conference Board, The, 845 Third Ave., www.tekgroup.com. Eric Benson, New York, NY, 10022. 212/759-0900. Partner/Co-Founder. Leading Authorities Inc., 1990 M St., www.conference-board.org. N.W., #800, Washington, DC, 20036. 800- Vocus, Inc., 12051 Indian Creek Court, SPEAKER. www.leadingauthorities.com. Corporate Events, 7431 114th Ave. No. Beltsville, MD, 20705. 301/459-2590; #102, Largo, FL, 33773. 727/548-7200. 800/345-557. www.vocus.com. Leigh Bureau, The, 92 E. Main St., [email protected]; #200, Summerville, NJ, 08876. 908/253- www.corporateeventsandexpos.com. Votenet Solutions Inc., 1420 K St., N.W., 8600. [email protected]; #200, Washington, DC, 20006. 202/737- www.leighbureau.com. CW& Co., 370 Lexington Ave., #1505, 2277. www.votenet.com. New York, NY, 10017. 212/379-4024. National Speakers Bureau, 14047 W. [email protected]; Speakers Service Petronella Dr., #102, Libertyville, IL, w ww.cwandco.com. Carrie Waible. (Talent) 6004 8. 847/295-1122. www.nationalspeakers.com. American Program Bureau, Inc., 313 Washington St., Ste. 225, Newton, MA, Royce Carlton Inc., 866 United Nations 02458. 800/22 5-4575; 617/614-1600. Plaza, Suite 587, New York, NY, 10017. www.apbspeakers.com. 212/355-7700. www.roycecarlton.com. Carlton S. Sedgeley, Pres. Authors Unlimited, 31 E. 32nd St., #300, Editor Showcase, New York, NY, 10036. New York, NY, 10016. 212/481-8484. Speakers On Healthcare, 10870 N.W. 619/312-1212. Arlynn Greenbaum, Pres. Laurinda Ct., Portland, OR, 97229. 503/ [email protected]; 345-9164. [email protected]; www.editorshowcase.com. Michelle Capitol City Speakers Bureau, 1620 www.speakersonhealthcare.com. Metter, Partner, Ken Loyst, Partner. South 5th St., Springfield, IL 62703, Jo Cavender, Karen Kendig, Founders. Springfield, IL, 62703. 800/397-3183; fax: The Editor Showcase Series brings 217/544-1496. [email protected]; Washington Speakers Bureau, 1663 top-tier media outlets and the hottest www.capcityspeakers.com. Mike Klemm. Prince St. , Alexandria, VA, 22314. lifestyle brands together in the heart of 703/684-0555. Manhattan for a private brand-to-press Eagles Talent Connection, 57 West [email protected]; networking event. Editor Showcase South Orange Ave., South Orange, NJ, www.washingtonspeakers.com. Harry draws top-tier print media, TV net- 07079 . 973/313-9800. Rhoads, Jr., Christine Farrell, Co-CEOs. Continued at top of next page

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SPECIAL EVENTS 2014 PR BUYER’S GUIDE

Editor Showcase continued 9800. [email protected]; www.gpj.com. Jeff www.mvpcollaborative.com. Roger Rutchik, Sr. VP, Client Svcs. Worldwide. Gullickson, Pres. works, radio, and online bloggers. 2014 Editor Showcase Series: Goldstein Communications, 231 W. 29th •Health & Nutrition - February 20, St., # 1002, New York, NY, 10001. 2014 212/838-0822. www.goldsteincom.com. •Eat This! Hot New Products - April Linda Goldstein. 7, 2014 •Snack Attack - July 14, 2014 National Press Club, 529 14th St., N.W., •Cooking & Entertaining - October, Washington, DC, 20045. 202/662-7587. 2014 [email protected]; www.press.org.

Event Planners Plus!, 80 Wall Street, The National Press Club, a private Suite 720, New York, NY, 10005. Gorkana Inc., 2 Rector Street, Suite 1200, club for journalists and communica- 212/571-6559; fax: 212/571-1943. New York, NY 10006. (646) 722-1200. tors, has been “Where News www.eventplannersplus.com. Debert [email protected]; www.gorkana.us. Happens” for more than a century. Cook, Pres. Jeni Chapman, Managing Director. Each year, the Club hosts over 250,000 visitors at more than 2,000 Eventage, 18 South Orange Ave., 3rd flr., Gorkana offers a more effective events that are conveyed to global South Orange, NJ, 07079. 973/530-3900; way for PR and communications audiences in print, television and fax: 973/530-3901. www.eventage.net. professionals to access customized online. Our journalist members work Matt Glass, Partner. media intelligence. Our clients with the NPC staff to create an ideal become part of our unique communi- facility for news coverage - from a full ty. This connects them to everything service broadcast operation, to fiber from industry experts and the latest and wireless connectivity, to audio- news, insights and events, jobs and visual services. journalists, not to mention our own essential media intelligence services. nVision, 265 W. 37th St., 8th flr., It’s why PR professionals, as well as New York, NY, 10008. 212/947-9095. journalists, rely on us every day. www.nvision-ny.com. Michael Magnani, Whether they’re launching a Pres. & CEO. Fast Forward Event Productions, San campaign, managing reputations, or Diego, CA, 92020. 619/312-1212. needing around-the-clock response Paulette Wolf Events & Entertainment, [email protected]; www.fast- during a crisis, we help clients keep 1165 N. Clark St., #613, Chicago,L, I forwardevents.com. Michelle Metter, up-to-speed, stay focused, and be 60610. 312/981-2600. Partner, Ken Loyst, Partner. connected to experts. Gorkana [email protected]; www.pwe-e.com. Adam Lombardo, VP, Production. Let us help you reach a highly tar- provides the personal touch and geted audience and watch your brand confidence clients need to make PMTV, 681 Moore Rd., #100, King of come to life! Fast Forward Event clear, informed decisions—and drive their businesses forward. Prussia, PA, 19406. 610/768-1770. Productions is an award-winning www.pmtv.com. Brian Powers, President. turnkey event management and mar- Follow us at #GorkanaConnects, keting solutions provider specializing @GorkanaUS, or visit us at www.gorkana.us. Regatta Inc., 139 E. 23rd St., 3rd flr., in the creation of world-class trade New York, NY, 10010. 212/475-1290. and special consumer events, brand www.regattanyc.com. Sam Kaufman, activation and experiential marketing Helping Hands Network Inc., 817 Broadway, 10th flr., New York, NY, Princ. strategies, and mobile marketing 10003. 212/251-0900. tours for the luxury marketplace. [email protected]; Schwartz PR, 30 Lincoln Plaza, #19M, www.hhnetwork.net. Carol Scarano, Pres. New York, NY, 10023. 212/677-8700. Feats Inc., Special Events, Design & www.schwartzpr.com. Barry Schwartz, Production, 3 East Read St., Baltimore, IEG LLC, 640 N. LaSalle, #450, Pres. MD, 21202. 410/727-5575. Chicago, IL, 60610. 312/944-1727. [email protected]; [email protected]; TBA Global Events, 220 W. 42nd St., www.featsinc.com. www.sponsorship.com. 10th flr., New York, NY, 10036. 646/445- 7000. www.tbaglobal.com. Formula PR, 12 15 Cushman Ave., San London Misher PR, 120 E. 56th St., Diego, CA, 92110. 619/234-0345. #330, New York, NY, 10022. 212/759- Very Special Events, 12182-B Royal [email protected]; www.formulapr.com. 2800. Lauren London, Princ. Birkdale Row, San Diego, CA, 92128. Michael Olguin, Pres. 858/485-1171; fax: 858/485-0389. Merri Makers Catering, 97 Sunfield [email protected]; Fusia Communications, 45 Main St., Ave., Edison, NJ, 08837. 877/625-3770. www.veryspecialevents.com. Nancy #212, Brooklyn, NY, 11201. 718/643- www.merrimakers.com. Bill Burrows, Pres. Walters, Pres. 0311. www.fusia.net. MVP Collaborative, 1751 E. Lincoln VISTA Satellite Communications, George P. Johnson Co., 711 Atlantic Ave., Ave., Madison Heights, MI, 48071. 248/ 73-104 SW 12th Ave., Dania Beach, FL, flrs. 5 & 6, Boston, MA, 02111. 617/535- 591-5100. [email protected]; 33004. 954/838-0900. Roy Liemer, Pres.

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2014 PR BUYER’S GUIDE TV PRODUCTION Speechwriting educate. We produce brand anthems, fax: 212/889-9413. company culture videos, global cor- [email protected]; Creative Communications & Training, porate responsibility videos, sales www.murrayhillstudios.com. Inc., 1614-0 Union Valley, Rd., #140, and product videos, how-to and train- Jahaneen Johnsen. West Milford, NJ, 07480. 973/697-3455. ing videos, and much, much, more. See full listing under Webcasting. [email protected]; Digital Content www.businesslunchandlearn.com. Debra We produce and distribute content Parallax Productions Inc., 119 Braintree Hamilton, Pres. for video, radio, web, TV and social St., Suite 602, Boston, MA, 02134. media campaigns. Our clients use 617/787-1415; fax: 617/787-1416. Television (TV) our Social Media News Releases and www.parallaxproductions.com. Production Internet Press Kits to launch media campaigns, web campaigns, promote Accent Media, 1657 Strine Dr., McLean, live webcasts and share online video. VA, 22101. 703/356-9427. Satellite Media Tours [email protected]; We produce integrated SMT/RMT/ www.accentmediainc.com. Dr. Jack IMTs delivering your message to mil- PremiereTV, 429 Santa Monica Blvd., Jorgens, VP. lions of people. With celebrities, hot Suite 300, Santa Monica, CA, 90401. trends, premier events and locations, 310/899-9090. [email protected]; our producers and media relations www.premieretv.com. Shayne Fraeke, experts help you pull it all together. CEO. OUTSTANDING PRODUCTION Alan Weiss Productions, 270 White Plains Rd., #2N, Eastchester, NY, 10709. FOR TV, FILM, BROADCAST, AND 212/974-0606, x313. THE INTERNET. Premiere ’s talented team of [email protected]. Marilou Yacoub. TV AKA Media Inc., 142 East Ontario, Suite production experts can deliver a full 1600, Chicago, IL, 60611. 800/996-9432. range of services, from B-roll shoots [email protected]; and EPKs to press conferences, www.akamediainc.com. remotes, and highlight reels. With Andrew Krause, Exec. Producer, CEO. over 25 years of experience, PremiereTV coordinates every detail We create content for Video, Radio, of TV production with professional- Web, TV and Social Media ism, diligence, and creativity. campaigns. Our clients rely on our Associated Press, The, 450 West 33rd Additional PremiereTV specialties counseling and experience to St., New York, NY, 10001. 212/621-1585. include: produce online video, live broadcasts Ted Mendelsohn. •Creative Video Production / and webcasts, satellite media tours, “Highlight Reels” and much, much, more. AP’s worldwide reach and its net- •B-Roll Packages Follow us on Twitter @AKAMEDIAINC work of well-connected journalists •ENG Crews or Facebook/AKAMEDIAINC. mean AP produces news that very •International Services •Vi deo, Radio, Web, TV and Social few can match but that everyone •Webcasting Media Campaigns needs. A well-earned reputation for •Satellite Media Tours •Web Video Production and independence and accuracy, a fierce •Radio Media Tours Distribution (Online Video) commitment to the people’s right to •Audio News Releases •Corporate Video Storytelling know, and an unmatched expertise in Contact us for references, quotes, (Image, Sales, Marketing, global newsgathering, distribution or information on how our production Employee) and service makes AP the world’s experts can maximize your PR ROI! •Satellite Media Tours (SMT/RMT/ most trusted, definitive source for IMT) news in all formats. Learn more about •Social Media News Releases AP’s products at www.ap.org. RPM Media Inc., 5-28 51st Ave., 2nd (SMNRs) flr., Long Island City, NY, 11101. •Internet Press Kits (IPKs) Cover Edge Television News Service, 718/729-2408; fax: 718/729-1512. •Digital Video Distribution (Video 4325 Dean Martin Dr., #375, Las Vegas, [email protected]; www.rpmmedia.com. Sharing) NV, 89103. 800/822-6397. Roberto Mitrotti. •Broadcast B-Roll Packages [email protected]; (B-Roll) www.coveredge.com. Rich Travis, CEO. Teen Kids News LLC, 182 Sound Beach •Public Service Announcements Engel Entertainment Inc., 535 8th Ave., Ave., Old Greenwich, CT, 06870. (PSAs) 19th flr., New York, NY, 10018. 212/413- 203/637-0044; fax: 203/698-0812. •Video Editing, Graphics and 9200. [email protected]; [email protected]; Effects (Highlights Reels) www.engelentertainment.com. Steven www.teenkidsnews.com. Al Pimo, Pres. •Webcasting (Live Video Streaming) Engel, Pres./Exec. Producer. Corporate Video Storytelling VideoLink Inc., 1230 Washington St., Our business clients use online Murray Hill Studios, 248 East 35th St., Newton, MA, 02465. 800/452-5565. videos to engage, inform, inspire and New York, NY, 10016. 212/889-4200; www.videolink.tv.

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TRANSLATION SERVICES 2014 PR BUYER’S GUIDE Translation Services •Digital Video Distribution (Video ACG is a high-quality, results-ori- Sharing) ented multimedia production company French Into English, P.O. Box 1275, •Broadcast B-Roll Packages specializing in P.R. and marketing Washington, DC, 20013. 202/546-0898; (B-Roll) services for healthcare, food and fax: 202/546-4152. cvoss@frenchintoeng- •Public Service Announcements consumer, entertainment and hi-tech. lish.com; www.frenchintoenglish.com. (PSAs) Staffed by innovative and relation- Chari Voss. •Video Editing, Graphics and ship-focused experts, our clients Effects (Highlights Reels) receive: Iverson Language Assocs. Inc., 111 W. •Webcasting (Live Video Streaming) •Creative multimedia production solutions for their complex communi- Pleasant St., #102, Milwaukee, WI, Corporate Video Storytelling 53212. 414/271-1144; fax: 414/271-0144. Our business clients use online cation needs. www.iversonlang.com. Helene Pielmeier, videos to engage, inform, inspire and •Access to top-notch media markets Pres. educate. We produce brand anthems, and the highest quality bookings. company culture videos, global cor- •Peace of mind with confidence that Language Bank, 34W056 Wagner Rd., porate responsibility videos, sales all their expectations will be met with Batavia, IL, 60510. 630/406-1277; fax: and product videos, how-to and train- our full attention, best strategy and 630/406-0917. [email protected]; ing videos, and much, much, more. reliable delivery of services. www.language-bank.com. Dennis Merritt. •The most cost-effective solution to Digital Content increase their brand awareness and MultiLingual Solutions, 11 North We produce and distribute content audience reach. Washington St., #300, Rockville, MD, for video, radio, web, TV and social We are producers first. Trust, quality 20850. 301/424-7444. media campaigns. Our clients use and results have garnered our soar- www.mlsolutions.com. our Social Media News Releases and ing client retention rates now for more Internet Press Kits to launch media than 20 years. O’Sullivan Comms., 1 Fairfield Crescent, campaigns, web campaigns, promote ACG’s many services include: West Caldwell, NJ, 07006. 973/227-5112. live webcasts and share online video. •Video Production from scripting, [email protected]; Satellite Media Tours shooting and editing to delivery of www.oneworldonestop.com. We produce integrated SMT/RMT/ master IMTs delivering your message to mil- •Media Training Video lions of people. With celebrities, hot •TV Satellite, Radio and Online trends, premier events and locations, Media Tours our producers and media relations •Integrated Media Tours™ experts help you pull it all together. •Social Media Campaigns, Blogger Connects and Twitter Parties Alan Weiss Productions, 270 White •Web Videos, Webcasts and Live- Plains Rd., #2N, Eastchester, NY, 10709. Streamed Interactive Events 212/974-0606, x313. •Video, Audio and Multimedia New [email protected]. Marilou Yacoub. AKA Media Inc., 142 East Ontario, Suite Releases 1600, Chicago, IL, 60611. 800/996-9432. •B-roll Packages Allied Vaughn, 7600 Parklawn Ave., [email protected]; •PSAs #300, Minneapolis, MN, 55435. 952/832- www.akamediainc.com. 3100; 800/323-0281; fax: 952/832-3179. Andrew Krause, Exec. Producer, CEO. Bader TV News, 25 W. 52nd St., 16th www.alliedvaughn.com. flr., New York, NY, 10021. 212/744-5380. We create content for Video, Radio, [email protected]; www.badertv.com. Web, TV and Social Media At (@) Large Films, 807 N.E. Couch St., Mike Leventhal, sr. VP. campaigns. Our clients rely on our Portland, OR, 97232. 503/287-5387. counseling and experience to [email protected]; produce online video, live broadcasts www.atlargefilms.com. Juliana Lukasik, and webcasts, satellite media tours, Principal. and much, much, more. Audio Productio ns Inc., 914 18th Ave Follow us on Twitter @AKAMEDIAINC South, Nashville, TN, 37212. 615/321- or Facebook/AKAMEDIAINC. 3612. [email protected]; •Video, Radio, Web, TV and Social www.audioproductions.com. Jim Reyland, Boom Broadcast & Media Relations, 4 Media Campaigns Pres. •Web Video Production and Hill Spruce, Littleton, CO, 80127. 303/904-2100. [email protected]; Distribution (Online Video) www.boombroadcast.com. Barbara Kelly- •Corporate Video Storytelling Gutjahr, Joan Winkler, Founder Partners. (Image, Sales, Marketing, Employee) At Boom, we realize that even the •Satellite Media Tours (SMT/RMT/ best creative “outside-the-box” solu- IMT) Auritt Communications Group, 555 8th tions don’t amount to much unless •Social Media News Releases Ave., Suite 709, New York, NY, 10018. they end up “in-the-box”, on televi- (SMNRs) 212/302-6230. [email protected]; sion, on radio or online. To reach your •Internet Press Kits (IPKs) www.auritt.com. Joan Auritt, Pres. desired audience, Boom creates and

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2014 PR BUYER’S GUIDE VIDEO

distributes content whether a news Conch Republic Media Group, PO Box Interface Media Group, 1233 20th St., announcement, event, cause or 6164, Key West, FL, 33041. 305/393- N.W., Washington, DC, 20036. 202/861- public awareness campaign. We’ll 7000. www.conchtv.com. Gail 0500. [email protected]; help you identify the right strategy, Hollenback, Pres. www.interfacemedia.com. produce the right asset, and get your Jeff Weingar ten, Pres. message to the right media. Conus Archive, The, 3415 University Ivanhoe Broadcast News Inc., 2745 Services include: Ave., St. Paul, MN, 55114. 651/642-4576. West Fairbanks Ave., Winter Park, FL, -Television (SMT), Radio (RMT) [email protected]; www.conus.com. 32789. 407/740-0789. and Online media tours Chris Bridson, Sr. A/E. -Television and radio news releas- [email protected]; es/packages www.ivanhoe.com. Marjorie B. Thomas, -Public Service Announcement Crews Control, 8161 Maple Lawn Blvd., Pres. strategy, production, distribution, #120, Fulton, MD, 20759. 301/604-1200; tracking and reporting. 800/545-CREW. [email protected]; Lovett Stories + Strategies, 17 Vandam -Broadcast and online Media www.crewscontrol.com. Andrea Keating, St., Ground Floor, New York, NY, 10013. Relations Founder/CEO. 212/242-8999. [email protected]; -Online content strategy and distri- www.lovettproductions.com. Joseph F. bution Dietrich Nelso n & Associates, Inc., Lovett, Pres. -Video strategy and production 75109 Sunset Blvd., #1415, Los Angeles, Whatever your unique objectives, CA, 90046. 323/845-9608; fax: 323/883- Manning Digital, 115 N. Morgan St., your Boom team will work to meet or 1821. [email protected]. Dietrich Chicago, IL, 60607. 312/756-1100; exceed expectations from planning, Nelson. fax: 312/756-1200. to implementation, to results. [email protected]. For more information visit See full listing under Satellite Media Douglas Manning, Exec. Producer. www.boombroadcast.com. Tours. MEDIAmobz, 2929 Campus Dr., #145, Dominion Productions, 4893 Halwell San Mateo, CA, 94403. 800/816-7048; Broad Street Productions, 242 W. 30 St., Drive, Virginia Beach, VA, 23464. fax: 866/470-0108. [email protected]; 2nd flr., New York, NY, 10001. 212/780- 757/424-4523. www.mediamobz.com. Jay Durgan, VP, 5700. [email protected]; [email protected]; Content & Mktg. www.broadstreet.com. Mark Baltazar, www.dominionproductions.tv. CEO & Mng. Partner. Kevin O’Sullivan. Mercury Labs, 3118 Locust St., St. Louis, MO, 63103. 314/645-4244. [email protected]; Broadcast Productions, 44 Beechwood Double R Productions, 1621 Connecticut Ave., N.W., Ste. 400, Washington,C, D www.mercury-labs.com. Justin Clerc, Dr., Robbinsville, NJ, 08691. 609/443- Account Dir. 1199. [email protected]; 20009. 202/797-7777. www.broadcastproductions.tv. Dick [email protected]; Cunningham, Pres. www.doublerproductions.com. Murray Hill Studios, 248 East 35th St., Rosemary Reed, Pres. New York, NY, 10016. 212/889-4200; fax: 212/889-9413. [email protected]; Buckalew Media Inc., 11675 Jollyville, www.murrayhillstudios.com. Jahaneen Ste. 100, Austin, TX, 78759. 512/236- EFX Media, 2300 Ninth St. South, Ste. Johnsen. 8181; fax: 512/236-1989. 136, Arlington, VA, 22204. 703/486-2303. [email protected]; [email protected]; See full listing under Webcasting. www.buckalewmedia.com. Bob www.efxmediatv.com. Robin Evans, Buckalew, Owner & Pres. Media Specialist. National Press Club, 529 14th St., N.W., Washington, DC, 20045. 202/662-7587. [email protected]; www.press.org. Center City Film & Video , 1501-1503 Feature Photo Service Inc., 320 W. 37th Walnut St., Philadelphia, PA, 19102. St., #301, New York, NY, 10018. See full listing under Special Events. 215/568-4134; fax: 215/568-6011. 212/944-1060; fax: 212/944-7801. [email protected]; www.ccfv.com. Jordan www.featurephoto.com. Oren Hellner, Newscast US, 526 West 26th St., Suite Schwartz. Pres. 515, New York, NY, 10001. 212/206- 0055. [email protected]; www.newscastus.com. Jim Sulley, Coastal Media Group, P.O. Box 8751, GRS Systems Inc., 216 E. 45th St., New Director. Calabasas, CA, 91372. 818/880-9800; York, NY, 10017. 212/286-0299. 888/570-LIV. [email protected]; www.grsv.com. Mitch www.coastalmediagroup.com. Bob Adler, Gak. NewsWatch, 1166 Fairfax Blvd., #403, Pres./CEO. Fairfax, VA, 22030. 703/359-5480. [email protected]; Henninger Media Services, 2601-A www.newswatchtv.com. Ed Tropeano, Pres. Communications Plus Digital, 102 Wilson Blvd., Arlington, VA, 22201. Madison Ave., 7th flr., New York, NY, 888/243-3444; fax: 703/243-3444. Osprey Communications, 1010 10016-7417. 212/686-9570. [email protected]; Washington Blvd., Stamford, CT, 06901. www.cpdigital.com. Franco Fiore. www.henninger.com. Rob Henninger. 203/905-1600. www.osprey.com.

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VIDEO 2014 PR BUYER’S GUIDE

Parallax Productions Inc., 119 Braintree www.ventanadc.com. Armando Almanza, Sharing) St., Suite 602, Boston, MA, 02134. Pres. •Broadcast B-Roll Packages 617/787-1415; fax: 617/787-1416. (B-Roll) www.parallaxproductions.com. Video Image Productions, 51 Quail Close, •Public Service Announcements Irvington, NY, 10533. 212/979-7433. (PSAs) Park Avenue Post Inc., 419 Park Ave. [email protected]; www.vip-tv.com. •Video Editing, Graphics and South, #600, New York, NY, 10016. Wayne Ferguson, Pres. Effects (Highlights Reels) 212/689-7678. [email protected]; •Webcasting (Live Video Streaming) www.parkavenuepost.com. Nigel Kettle, VideoLink Inc., 1230 Washington St., Mng. Dir. Newton, MA, 02465. 800/452-5565. Corporate Video Storytelling www.videolink.tv. Our business clients use online Production Masters Inc., The Buhl videos to engage, inform, inspire and Bldg., 202 Fifth Ave., Pittsburgh, PA, Vidicom Inc., 520 Eighth Ave., #2206, educate. We produce brand anthems, 15222. 412/281-8500. [email protected]; New York, NY, 10018. 212/895-8300. company culture videos, global www.pmi.tv. David Case, Pres./CEO. www.vidicom.com. Christy Ferer, corporate responsibility videos, sales Founder. and product videos, how-to and train- RCM Broadcast Communications Inc., ing videos, and much, much, more. 20 West 22nd St., #1510, New York, NY, VNR-1 Communications, Inc., 16415 Digital Content 10010. 212/924-1006. Addison Rd., #500, Addison, TX, 75001. We produce and distribute content [email protected]; 800/937-8671. [email protected]; for video, radio, web, TV and social www.rcmbroadcast.com. www.vnr1.com. Jack Trammell, Pres. media campaigns. Our clients use Russell Cheek, Pres. our Social Media News Releases and Washington Independent Productions, Internet Press Kits to launch media Robin Lewin Productions, 3219 Canyon 1819 L St., N.W., Suite 100, Washington, campaigns, web campaigns, promote Lake Dr., Los Angeles, CA, 90068-1605. DC, 20036. 202/638-3400. susanstolov@ live webcasts and share online video. 323/464-3232; fax: 323/464-3631. washingtonindependentproductions.com. Susan Stolov, Pres. Satellite Media Tours [email protected]. Robin We produce integrated SMT/RMT/ Lewin, Exec. Producer. Webcasting IMTs delivering your message to millions of people. With celebrities, hot Sadler Productions, 1170 Barksdale trends, premier events and locations, Blvd., Bossier City, LA, 71111. 318/221- our producers and media relations 8909. [email protected]; experts help you pull it all together. www.sadlervideo.com. Bill Sadler. Connex International Inc., 50 Federal Synaptic Digital, a Definition 6 company, Rd., Danbury, CT, 06810. 800/426-6639. 79 Fifth Ave., New York, NY, 10003. 212/ [email protected]; 682-8300. [email protected]; AKA Media Inc., 142 East Ontario, Suite www.connexintl.com. www.synapticdigital.com. 1600, Chicago, IL, 60611. 800/996-9432. [email protected]; Take One Productions, 17581 Irvine www.akamediainc.com. Blvd., #107, Tustin, CA, 92780. 877/825- Andrew Krause, Exec. Producer, CEO. 3146. [email protected]; Murray Hill Studios, 248 East 35th St., www.takeonedigital.com. We create content for Video, Radio, New York, NY, 10016. 212/889-4200; fax: Web, TV and Social Media campaigns. 212/889-9413. [email protected]; TANE Digital Video, 555 Eighth Ave., Our clients rely on our counseling and www.murrayhillstudios.com. Jahaneen #1203, New York, NY, 10018. 212/279- experience to produce online video, Johnsen. 3150; fax: 212/279-3152. live broadcasts and webcasts, [email protected]; www.tanedv.com. satellite media tours, and much, Murray Hill Studios is a full-service Brian Tane, Pres. much, more. production facility in New York City Follow us on Twitter @AKAMEDIAINC providing high-end webcasting serv- TED-TV Productions, 570 Seventh Ave., or Facebook/AKAMEDIAINC. ices and traditional broadcast produc- 9th flr., New York, NY, 10018. 212/651- •Video, Radio, Web, TV and Social tion services to the Entertainment, 4222. [email protected]; www.ted-tv.com. Media Campaigns PR, Educational, Political, Corporate, Ted Smits, Producer/Director. •Web Video Production and Financial, Legal, and Medical indus- Distribution (Online Video) tries. These services include interac- TVA Media Group, 3950 Vantage Ave. •Corporate Video Storytelling tive webcasting, studio production, Studio City, Studio City, CA, 91604. (Image, Sales, Marketing, live shots with international and 888/322-4296. [email protected]; Employee) domestic broadcast transmission, www.tvmediagroup.com. Jeffrey Goddard, •Satellite Media Tours (SMT/RMT/ satellite and internet media tours, CEO/Exec. Producer. IMT) and many more. We also have •Social Media News Releases Kitchen sets with a full prep-kitchen Ventana Productions, 1819 L St., N.W., (SMNRs) available for food/cooking related #100, Washington, DC, 20036. 202/785- •Internet Press Kits (IPKs) productions. Please visit us at 5112. [email protected]; •Digital Video Distribution (Video www.murrayhillstudios.com.

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2014 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES

National Press Club, 529 14th St., N.W., 0-9 Association for Education in Journalism and Washington, DC, 20045. 202/662-7587. Mass Communications: Associations [email protected]; www.press.org. 24-7 Press Release Newswire: Press Release Association for Women in Communications: Distribution Associations See full listing under Special Events. Association of Strategic Alliance A Professionals: Associations PrecisionIR Group, 9011 Arboretum Association TRENDS Annual All-Media Contest: Awards Parkway, #295, Richm ond, VA, 23236. Accent Media: Television (TV) Production Addison Design Company: Graphic Services Astrid Awards: Awards 804/327-3400. [email protected]; At (@) Large Films: Video www.precisionir.com. AdMedia Partners Inc.: Management Consultants At Point Inc.: Website Development Adrian Awards: Awards Audio Productions Inc.: Video Synaptic Digital, a Definition 6 company, Advertising Club of New York: Associations Audio-Visual Awards (AVA): Awards 79 Fifth Ave., New York, NY, 10003. 212/ Advertising Specialty Institute: Associations Auritt Communications Group: Radio, 682-8300. [email protected]; Advertising Woman of the Year Award: Satellite Media Tours, Video www.synapticdigital.com. Awards Authors Unlimited: Speakers Service (Talent) Advertising Women of New York: B VideoLink Inc., 1230 Washington St., Associations Newton, MA, 02465. 800/452-5565. Adweek Directories: Directory Publishers www.videolink.tv. Bader TV News: Video AKA Media Inc.: Electronic Bell Ringer Awards: Awards Newsfeeds/Satellite Services, Bella PR: Public Relations Networks Website Development Interactive/Multimedia Services, Public Ben Asen Photography: Photographers/Stock Service Announcements, Satellite Media Photo Tours, Social Media, Television (TV) Benedictine University, Online Degree in Production, Video, Webcasting Organizational Leadership: Education Alan Weiss Productions: Television (TV) Bernhardt Fudyma Design Group: Annual Production, Video Reports/Design/Branding All-In-One Media Directory: Directories Big Voice Unlimited: Social Media Allerton, Heneghan & O’Neill: Executive BizBash Media: Newsletters Search Black PR Wire Inc.: Newswires/Press Allhealth Public Relations: Promotions Services At Point Inc., P.O. Box 361, Roseland, Alliance for Women in Media: Associations Bloom Gross & Associates : Executive NJ, 07068. 973/324-0866; fax: 973/324- Allied Vaughn: Video Search 0778. [email protected]; AME - Advertising & Marketing Bonnie Ott Promotions: Promotions www.atpoint.com. Mick Gyure. Effectiveness Awards: Awards Boom Broadcast & Media Relations: Video American Association of Advertising Booz Allen Hamilton: Management At Point provides the services of Agencies (4As): Associations Consultants developing websites and managing American Association of Political Bowling Green University, School of Media the Internet operations of business- Consultants: Associations and Communication: Education es, both small and large, that do not American Hotel & Lodging Association’s Brand Union, The: Annual Stars of the Industry Awards: Awards Reports/Design/Branding have the experience or the resources American League of Lobbyists: Associations Bravo Productions: Special Events in-house to perform these functions. American Marketing Association, The: British American Business Inc.: Associations Clients receive personalized and high Associations Broad Street Productions: Video quality customer service, solutions American Program Bureau, Inc.: Speakers Broadcast Direct Communications Inc.: that fit their budgets, and the assur- Service (Talent) Satellite Media Tours ance of At Point’s reliability. American Strategic Management Institute: Broadcast Monitors: Broadcast Monitoring Conventions/Conference Planners Services Corchia Woliner Rhoda, 130 West 56th American University, School of Broadcast Productions: Video St., Penthouse, New York, NY, 10019. Communication: Education Bronze Anvil Award of PR Society of 212/977-9778. www.cleverdesign.com. AmericanPOP: Social Media America: Awards Todd Rhoda, Mng. Partner. ANEW Marketing Group: Graphic Services Brown Brothers: Photographers/Stock Photo AP Books/The Associated Press: Directories Bruce Wodder Photography: APEX Awards: Awards Photographers/Stock Photo Data-Scribe, P.O. Box 15361, Rio ARC Awards: Awards Buchbinder Tunick & Company LLP: Rancho, NM, 87174. 505/333-8546. Arthur W. Page Society: Associations CPA/Consulting Services [email protected]; ASAE & The Center For Assn. Leadership: Buckalew Media Inc.: Video www.data-scribe.com. Leila Johnson. Associations Bulldog Media Relations Awards: Awards ASAE & The Center for Assn. Leadership: Bulldog Reporter: Newsletters Kinetic Communications, 2017 Morris Education Burke Marketing Resear ch Inc.: Research Aspen Marketing Services: Special Events Business Marketing Association: Ave., Birmingham, AL, 35203. 205/324- Associations 5858. [email protected]; Associated Press, The: Electronic Newsfeeds/Satellite Services, Butler University, Online Degree in www.kinetic.com. Jay Brandrup, Pres. Leadership: Education Newswires/Press Services, Photo Distribution, Photographers/Stock Photo, C Meredith Xceler ated Marketing Press Release Distribution, Television (MXM), 800 Corporate Pointe, Culver (TV) Production C. Lewis Shows & Events: Special Events City, CA 90230. 424/672-9500. Association for Conflict Resolution: Cable & TV Station Coverage Atlas: www.meredithxceleratedmarketing.com. Associations Directories

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INDEX TO LISTED COMPA NIES 2014 PR BUYER’S GUIDE

Cambridge Information Group: Directory Project Management: Content Marketing Editorial Freelancers Association: Publishers Corpora te Events: Special Events Associations Camera One: Photographers/Stock Photo Corporate Public Issues: Newsletters EFX Media: Video Cameron Communications Inc.: Media Council of American Survey Research EHM Group LLC: CPA/Consulting Services (Speech) Training Organizations: Research Eisenberg & Associates: Annual Camille Lavington: Corporate Image Council of PR Firms: Associations Reports/Design/Branding Consultants Cover Edge Television News Service: Electronic Retaili ng Association: Can Stock Photo: Photographers/Stock Television (TV) Production Associations Photo CPR, The International Institute For Conflict Elion Associates: Executive Search Cantor Integrated Marketing Search: Prevention and Resolution: Associations Emergency Public Relations Manual, The: Executive Search Creative Civilizations: Research Directories Capitol City Speakers Bureau: Speakers Creative Communications & Training, Inc.: EMSI: Radio Service (Talent) Speechwriting Encyclopedia of Associations: International Caplan Communications LLC: Radio Creators News Service/Creators Syndicate: Organizations: Directories Cardwell Enterprises: Executive Search Newswires/Press Services Encyclopedia of Int’l Media and Career Press: Directory Publishers Creighton University, Online Doctorate in Communications: Directories Carma International: Measurement & Educational Leadership: Education Engage121: Social Media Evaluation Crews Control: Video Engel Entertainment Inc.: Television (TV) Cavanaugh & Assocs. Inc.: Celebrities Critical Mention Inc.: Broadcast Monitoring Production CCI - Corporate Communication Services, Media Monitoring, Social Media Entertainment Marketing Sourcebook, The: International at Baruch College/CUNY: Custom Medical Stock Photo Inc.: Photo Directories Education Distribution Entertainment Publicists Professional Celebrities, Plus Inc.: Media CustomScoop: Clipping Services Society: Associations Tours/Roadshows CW& Co.: Special Events EurekAlert!: Press Release Distribution Celebrity Access, Inc.: Celebrities Event Planners Plus!: Special Events Celebrity Endorsement Network: Celebrities D Eventage: Special Events Celebrity Service Int’l Inc.: Celebrities evolve 24: Research Celebrity Source, The: Celebrities D S Simon Productions: Satellite Media Excellence in Automotive PR Awards: CelebrityFOCUS: Celebrities Tours Awards Center City Film & Video: Video D.K. Shifflet & Assocs.: Research Charet & Associates: Executive Search Data-Scribe: Website Development F Chief Marketing Officer Council: Deltek: Software Associations DHR Int’l.: Executive Search Facts on File Publications inc.: Directory Cision: Clipping Services, Content Dianne Arndt Photography: Publishers Marketing, Directories, Measurement & Photographers/Stock Photo Fast Forward Event Productions: Special Evaluation, Media Lists, Media Dietrich Nelson & Associates, Inc.: Events Monitoring, Newswires/Press Services Electronic Newsfeeds/Satellite Services, FastSigns Int’l. Inc.: Graphic Services Clarion Awards: Awards Media Tours/Roadshows, Public Service Feats Inc.: Special Events Clarity Media Group: Media (Speech) Announcements, Satellite Media Tours, Feature Photo Service Inc.: Photo Training Video Distribution, Photographers/Stock Photo, ClickSquared: Software DigiClips, Inc.: Broadcast Monitoring Video CLIO Awards: Awards Services Federal Yellow Book, The: Directories CMG Productions: Media (Speech) Training Digital Park, a division of rbb Public Feintuch Communications: Crisis Coastal Media Group: Video Relations: Social Media Management, Media (Speech) Training, CODiE Awards: Awards Direct Ma rketing Association: Associations Social Media Cogent Reports, Market Strategies Int’l: Direct Marketing Club of New York: Financial Times: Editorial Distribution & Research Associations Services CommCore, Inc.: Media (Speech) Training, Directory of Business Information Finger Design Associates: Graphic Services Media (Speech) Training Resources: Directories First Draft: Newsletters Communication Leadership Exchange, The: Directory of Executive Recruiters: Flesher & Associates: Executive Search Associations Directories Florida PR Association: Associations Communications Plus Digital: Satellite Directory of Major Mailers & What They Formula PR: Special Events Media Tours, Video Mail: Directories Forum Group, The: Executive Search Company Agenda: Special Events Dominion Productions: Video Fotosearch Stock Photography: Competitive Edge Newsletter: Newsletters Double R Productions: Video Photographers/Stock Photo Conch Republic Media Group: Video DRG (Development Resource Group): Fred Woolf List Co. Inc.: Media Lists Concordia University, Online Master in Executive Search French Into English: Translation Services Human Services Leadership: Education Fry Group, The: Executive Search Conference Board, The: E Fusia Communications: Special Events Conventions/Conference Planners, Special Futures Company, The: Research Events E.J. Krause & Associates Inc.: Congressional Yellow Book: Directories Conventions/Conference Planners G Connex International Inc.: Webcasting Eagles Talent Connection: Speakers Service Consultants and Consulting Organizations (Talent) Galaxy Awards: Awards Directory: Directories Edelman Berland: Research Gale Directory of Publications and Conus Archive, The: Video Edgewise: Editorial Distribution & Services Broadcast Media: Directories Corchia Woliner Rhoda: Website Editor & Publisher Int’l Yearbook and Editor Gallup Inc.: Research Development & Publisher Market Guide: Directories Galperin Design Inc.: Annual Corey Weiner Marketing Communications Editor Showcase: Special Events Reports/Design/Branding

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2014 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES

George P. Johnson Co.: Special Events Hunter Public Relations: Social Media K George Washington University, The: Education I Karen Friedman Enterprises Inc.: Media Get Ahead Productions Speakers Bureau: (Speech) Training Speakers Service (Talent) IEG LLC: Special Events Karin Bacon Enterprises: Get LinkedIn Help: Social Media IEG Sponsorship Sourcebook: Directories Conventions/Conference Planners Getty Images: Photo Distribution IGEL Technology America LLC: Software Keep in Touch: Broadcast Monitoring GfK: Research IMG Speakers: Speakers Service (Talent) Services Gilbert Tweed Associates: Executive Search Impact Communications: Media (Speech) KEF Media: Satellite Media Tours Go Graph Stock Photos: Training Keppler Speakers: Speakers Service (Talent) Photographers/Stock Photo INC Design: Annual Keynote Speakers Inc.: Speakers Service Gold Circle Awards: Awards Reports/Design/Branding (Talent) Gold Ink Awards: Awards Infoition News Services Inc.: Media Kinetic Communications: Website Gold Quill Awards: Awards Monitoring Development Golden Trumpet Awa rds: Awards iNova Awards: Awards Korn-Ferry Int’l.: Executive Search Goldstein Communications: Special Events Institute for Crisis Management: Crisis KRM Infor mation Services: Research Gonzaga University, Communication Management Kundell Communications: Media (Speech) Studies: Education Institute for PR: Associations Training Google: Research Int’l Women’s Media Foundation: Gorkana Inc.: Clipping Services, Content Associations L Marketing, Crisis Management, Int’l. Communications Research: Research Directories, Directory Publishers, Int’l. PR Network: Public Relations LACP - League of American Measurement & Evaluation, Media Lists, Networks Communications Professionals: Media Monitoring, Newswires/Press Integrity Search: Executive Search Associations Services, Press Release Distribution, Interface Media Group: Video Lagrant Communications: Promotions Public Relations Networks, Social Media, International Association of Business Language Bank: Translation Services Special Events Communicators: Associations Laskin Media Inc.: Media (Speech) Training Gourvitz Communications Inc.: Satellite International Association of Business Laurie Mitchell & Company, Inc. Marketing Media Tours Communicators, Wash., D.C. Chapter: & Comms. Executive Search: Executive Greater Talent Network: Celebrities, Associations Search Speakers Service (Talent) International Association of Speakers Law Firms Yellow Book: Directories GreenBook Directory of Marketing Bureaus: Associations LCWA Research: Research Research and Focus Group Companies: International Digital Enterprise Alliance: Leadership Directories: Directory Publishers Directories Associations Leading Authorities Inc.: Speakers Service GRS Systems Inc.: Video International PR Assn., IPRA: Associations (Talent) Intersource Recruiting: Executive Search Lee Hecht Harrison: Executive Search H IPR Software: Software Leigh Bureau, The: Speakers Service IPREX, Global Communication Network: (Talent) Hampton Group, The: Media (Speech) Public Relations Networks LexisNexis: Research Training Issue Management Council: Associations Lippincott: Annual Reports/Design/Branding Hansen Comms.: Editorial Distribution & Ivanhoe Broadcast News Inc.: Video Liv Davick: Radio, Satellite Media Tours Services Iverson Language Assocs. Inc.: Translation Live Star Entertainment: Satellite Media Harris Interactive: Research Services Tours Harry Walker Agency: Speakers Service IZEA: Social Media Lloyd Kolmer Enterprises: Celebrities (Talent) Lloyd Staffing: Executive Search Headquarters USA 2010: Directories J London Misher PR: Special Events Healthca re Businesswomen’s Association: Louw’s Management Corp.: Management Associations J Tech: Executive Search Consultants Hechkoff Executive Search Inc.: Executive J.D. Power & Associates: Research Lovett Stories + Strategies: Video Search Jack Felton Golden Ruler Award: Awards Lubbock Christian Univeristy, Online Hedquist Productions: Radio Janet Charles: Photographers/Stock Photo Degree in Organizational Leadership: Heidrick & Struggles: Executive Search JB Cumberland Public Relatio ns: Social Education Helping Hands Network Inc.: Special Events Media Lukaszewski Group Inc., The: Crisis Henninger Media Services: Video JCH Enterprises, Community & Media Management Herbert Mines Associates: Executive Search Relations Consulting: Crisis Management Lynn Hazan & Associates inc.: Executive Hermes Creative Awards: Awards Jenkins Group: Editorial Distribution & Search Heyman Associates Inc.: Executive Search Services Hispanic Americans: A Statistical JL Insight Communications: Media (Speech) M Sourcebook: Directories Training Hispanic Market Weekly: Directories John Kneapler Design: Annual M Guide Services Directory (Marketing History Associates: Research Reports/Design/Branding, Graphic Services Directory): Directories Home Improvement Time Inc.: Camera- Services Magellan Awards: Awards Ready Releases Johnson Strategic Communications, Inc.: Magnify Digital: Social Media Hospitality Sales & Marketing Association Annual Reports/Design/Branding Management Recrui ters Int’l of Boston: Int’l.: Associations Joy Reed Belt Search Consultants: Executive Search Howard-Sloan-Koller Group, The: Executive Search Manning Digital: Video Executive Search JSH&A Ltd.: Social Media MarCom Awards: Awards Hudson’s Washington News Media Contacts Judith Cushman & Associates: Executive Maritz Research: Research Directory: Directories Search Market it Write: Copywriters

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INDEX TO LISTED COMPANIES 2014 PR BUYER’S GUIDE

Marketing Werks - Mobile & Event Affairs: Directories Production, Video Marketing: Promotions National Directory of Magazines: Park A venue Post Inc.: Video MarketWired: Newswires/Press Services, Directories Paul M. Lund Public Service Award of PR Press Release Distribution National Foundation for Women Legislators: Society of America: Awards Marshall Consultants, LLC: Executive Associations Paul Schneck PR Photography: Search National Hispanic Media Coalition: Photographers/Stock Photo Mary Dawne Arden: Corporate Image Associations Paulette Wolf Events & Entertainment: Consultants, Media (Speech) Training National Investor Relations Institute: Special Events Maryanne Russell Photography Inc.: Associations Penn, Shoen and Berland Associates: Photographers/Stock Photo National Press Club: Interactive/Multimedia Research Matrix Awards: Awards Services, Satellite Media Tours, Special Pennsylvania Association for Government Measurement Standard, The: Newsletters Events, Video, Webcasting Relations: Associations Media Connect: Satellite Media Tours National School PR Association: Peter Bell & Assocs., LLC: Executive Media Pro (Online Media Directory): Associations Search Directories National Speakers Bureau: Speakers Service Philadelphia PR Association: Associations Media Vantage: Media Monitoring (Talent) Pile & Co.: Executive Search, Management MediaMiser Ltd.: Measurement & National Writers Association: Associations Consultants Evaluation, Media Monitoring, Social Neil Frank & Co.: Executive Search PitchEngine: Editorial Distribution & Media New England Society for Healthcare Services, Social Media MEDIAmobz: Video Communications: Associations PLUS Media inc.: Radio Medianet: Media (Speech) Training New Jersey Awards: Awards PLUS Media Inc.: Satellite Media Tours MediaPrep: Media (Speech) Training New York Festivals, Int’l Television & Film PMTV: Special Events MediaTracks Communications, Inc.: Radio Awards: Awards Point Five Design: Annual MediaWorks Resource Group: Media New York Financial Writers Association: Reports/Design/Branding (Speech) Training Associations Power of A Awards: Awards Mercury Awards: Awards New York Market Radio Association: PR News: Newsletters Mercury Labs: Video Associations PR World Alliance: Public Relations Meredith Xcelerated Marketing (MXM): New York Women in Communications: Networks Website Development Associations PrecisionIR Group: Webcasting M erri Makers Catering: Special Events Newman Group Inc., The: Media (Speech) PremiereTV: Electronic Newsfeeds/Satellite Metro Editorial Services: Editorial Training Services, Radio, Satellite Media Tours, Distribution & Services News Analysis Institute: Media Lists Television (TV) Production MHP/Mark Haefeli Productions: News Box/Connectus: Media Lists PRIME Research: Research Interactive/Multimedia Services News Data Service: Broadcast Monitoring, Production Masters Inc.: Video Microspace Communications Corp.: Media Monitoring Professional Marketing Forum: Associations Electronic Newsfeeds/Satellite Services Newscast US: Photographers/Stock Photo, Promotional Products Association Int’l.: Millward Brown: Research Video Associations Monument Optimization: Search Engine NewsWare: Press Release Distribution Proof Advertising: Research Optimization NewsWatch: Video ProPRcopy: Copywriters Moreover Technologies: Media Monitoring Newz Group: Clipping Services PRSA/Georgia: Associations Moyer, Sherwood Assocs. Inc.: Executive Nielsen Company, The: Research PRSA/National Capital Chapter: Search Nikki Richardson: Media (Speech) Training Associations Multicultural Marketing News: Press Northeastern University College of PRSA/New York Chapter: Associations Release Distribution Professional Studies: Education Public Affairs Council: Associations MultiLingual Solutions: Translation Services nVision: Special Events Public Relations Boutiq ues Int’l.: Public Murray Hill Studios: Satellite Media Tours, Relations Networks Television (TV) Production, Video, O Public Relations Global Network (PRGN): Webcasting Public Relations Networks MVP Collaborative: Special Events O’Sullivan Comms.: Translation Services Public Relations Society of America MyMediaInfo: Media Lists Online News Association, c/o NPR: (PRSA): Associations MyPRGenie: Social Media Associations Publicity Club of Chicago: Associations M|A|R|C Research: Research Ontherecordonline: Soc ial Media Publicity Club of New England: ORC International: Research Associations N Osprey Communications: Video Publicity Club of New York: Associations Our Lady of The Lake University, Online PublicRelay: Measurement & Evaluation National Aircheck: Media Monitoring, Master in Organizational Leadership: Radio Education Q National Association of Broadcasters: Outstanding Educator Award of PR Society Associations of America: Awards Queens University, Online Masters in National Association of Business Political Oxbridge Communications Inc.: Research Communication: Education Action Committees: Associations Oxbridge Directory of Newsletters: Questar Awards: Awards National Association of Government Directories Queue Associates: Software Communicators: Associations, Awards, Quinn & Co. Public Relations: Social Media Public Relations Networks P Quinnipiac University: Education National Association of Personnel Services: Associations Paladin Staffing Services: Employment R National Black PR Society: Associations Services National Directory of Corporate Public Parallax Productions Inc.: Television (TV) R.L. Repass & Partners Inc.: Measurement

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2014 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES

& Evaluation, Research (SATW): Associations TV Eyes: Media Monitoring R3:JLB: Management Consultants Society of American Travel Writers’ TVA Media Group: Video Radio Television Digital News Association: Directory: Directories Associations Society of Professional Journalists: U Ragan Report, The: Newsletters Associations Rappy & Co. Inc.: Graphic Services Software and Information Industry University of Denver, University College: Rasmussen College, Organizational Association: Associations Education Leadership Degree: Education Sorkins Directory of Business & University of Florida: Education RCM Broadcast Comms. Inc.: Public Government: Directories University of Maryland, College Park: Service Announcements Speakers On Healthcare: Celebrities, Education RCM Broadcast Communications Inc.: Speakers Service (Talent) University of Memphis, The: Education Satellite Media Tours, Video Spencer Stuart & Associates: Executive USC Annenberg School for Communication readMedia: Press Release Distribution Search and Journalism: Education ReBrand 100 Global Awards: Awards SplashLab Social: Social Media Regatta Inc.: Special Events Spring Inc.: Research V Rene Plessner Associates: Executive Search Standard & Poor’s Research Reports: RepEquity DC: Interactive/Multimedia Research Ventana Productions: Video Services Standard Periodical Directory: Directories Veronis Suhler Stevenson Communications Reputation Group: Media (Speech) Training StevensGouldPincus LLC: CPA/Consulting Industry Forecast: Directories Rich Green Photography: Services, Management Consultants, Very Special Events: Special Events Photographers/Stock Photo Mergers & Acquisitions Video Image Productions: Video Robin Lewin Productions: Video Stowe Co., The: Executive Search VideoLink Inc.: Satellite Media Tours, Royce Carlton Inc.: Speakers Service Strauss Media Strategies Inc.: Electronic Television (TV) Production, Video, (Talent) Newsfeeds/Satellite Services, Electronic Webcasting RPM Media Inc.: Television (TV) Newsfeeds/Satellite Services, Electronic Vidicom Inc.: Video Production Newsfeeds/Satellite Services, Media Visible Technologies: Media Monitoring RushPR Newswire: Press Release Tours/Roadshows, Media VISTA Satellite Communications: Electronic Distribution Tours/Roadshows, Media Newsfeeds/Satellite Services, Special Russell Reynolds Associ ates: Executive Tours/Roadshows, Public Service Events Search Announcements, Public Service VNR-1 Communications, Inc.: Video Rutgers School of Communications and Announcements, Public Service Vocus, Inc.: Software Votenet Solutions Inc.: Software Information: Education Announcements, Radio, Radio, Radio, Rx Entertainment Inc.: Celebrities Satellite Media Tours, Satellite Media W Tours, Satellite Media Tours S StreetSpeak Inc.: Media (Speech) Training W. Howard Chase Award: Awards Synaptic Digital, a Definition 6 company: Wagner International Photos: Sachs Media Group: Crisis Management Interactive/Multimedia Services, Radio, Photographers/Stock Photo Sadler Productions: Video Satellite Media Tours, Video, Webcasting Ward Group, The: Executive Search Saint Joseph’s University, Online Masters Syntaxis Inc.: Education Washington Independent Productions: Video Degree in Leadership: Education Syracuse University, S.I. Newhouse School Washington Speakers Bureau: Speakers Sard Verbinnen & Co.: Crisis Management of Public Communications: Education Service (Talent) Schneider Associates: Search Engine Washington Women in PR: Associations Optimization T Westport Entertainment Associates: Schwartz PR: Special Events Celebrities Select Resources Int’l: Management Take One Productions: Video Who’s Who i n America: Directories Consultants Talent U Seek: Executive Search Wieck Media Services: Send2Press Newswire, a service of TANE Digital Video: Video Interactive/Multimedia Services Neotrope: Press Release Distribution TBA Global Events: Special Events Wills Consulting Associates Inc.: Executive Seton Hall University, Master of Arts in TED-TV Productions: Video Search Strategic Comm.: Education Teen Kids News LLC: Television (TV) Women in Government Relations: ShadowTV: Broadcast Monitoring Services, Production Associations Media Monitoring TEKgroup Int’l Inc.: Software Word of Mouth Marketing Association: SHOOT Publicity Wire: Newswires/Press Television & Cable Factbook: Directories Associations Services Telly Awards, The: Awards World Class Speakers & Entertainers: Sigma Delta Chi Awards: Awards Tesar-Reynes Inc.: Executive Search Speakers Service (Talent) Silver Anvil Awards of PR Society of Thomson Reuters: Newswires/Press Services World Radio TV Handbook: Directories America: Awards THUNK! Media. Inc.: Satellite Media Tours Worldcom Public Relations Group: Public Silver Apple Awards: Awards Tobin Communications Inc.: Radio Relations Networks Simmons College, Masters Degree in Toby Clark Associates Inc.: Executive Communications Management: Education Search Y Society for Healthcare Strategy & Market Toluna: Research Development: Associations Travaille Execut ive Search: Executive Yearbook of Experts: Directories Society for Technical Communication, STC Search zcomm: Radio Awards: Awards Tufts University, Gerald J. & Dorothy R. Z Society of American Business Editors and Friedman School of Nutrition Science: Writers, Inc.: Associations Education Zing How Design: Fulfillment, Graphic Society of American Travel Writers TV Access: Public Service Announcements Services, Printing, Promotions

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