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POLITENESS STRATEGIES BETWEEN ELLEN DEGENERES
AND BARRACK OBAMA IN THE ELLEN TALK SHOW

A THESIS
BY:
MUHAMMAD ALI SAKTI NASUTION
NIM: 167052015

ENGLISH POSGRDUATE STUDY PROGRAM
FACULTY CULTURAL SCIENCES UNIVERSITY OF SUMATRA UTARA
MEDAN
2019

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POLITENESS STRATEGIES BETWEEN ELLEN DEGENERES
AND BARRACK OBAMA IN THE ELLEN TALK SHOW

A THESIS

Submitted to English Department Posgraduate Program, Faculty of Cultural Sciences, University of Sumatera Utara in Partial Fulfilment of Requirement for the Degree of
Master of Art(M.A.) in English

BY:
MUHAMMAD ALI SAKTI NASUTION
NIM: 167052015

ENGLISH POSGRDUATE STUDY PROGRAM
FACULTY CULTURAL SCIENCES UNIVERSITY OF SUMATRA UTARA
MEDAN
2019

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ABSTRACT

This research entitles politenes Strategies Betweeb Ellen Degeneres and Barrack Obama in Ellen Talk Show, This research is about pragmatic politeness from the interview between Ellen DeGeneres and President of the United States, Barrack Obama on Ellen DeGeneres, episode 12 February 2016. The main data source of the research is a script of interview between presenter Ellen Degeneres and Barrack Obama. This is qualitative research that uses politeness strategies Brown and Levinson‟s Politenes Strategy (1978), supported by J.L. Austin speech act theory ( 1962 ). By applying theories, the authors found that Ellen and Obama were observed politenes strategies. This research is done to find kinds of Politenes Strategies used by Ellen Degeneres as the host of Ellen Degeneres

Show and Barrack Obama when communicate which implied to save the speaker‟s and

interlocutor face from face Threatening Act caused by their speech. In Ellen's Uttrence, it is found two strategies from brown and Levinson Strategy both are negative and Positive politenes. Meanwhile, in Obama's words, the author found a strategy of Brown and Levinson's positive politeness. The choice of strategy from the participants are influenced by a varied of results and sociological factors. The payoffs factors are “ save and satisfy”

guest face, “ save and satisfy” host‟s face, and “ save and satisfy” viewers‟ face.

Meanwhile, sociological factors are the social distance between the speaker and listener and the relative power of the speaker and listener.

Keywords: Pragmatics, Politenes, Positive Strategy, and Negative Strategy.

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ABSTRAK

Penelitian ini berjudul Kesopanan Strategi Antara Ellen Degeneres dan Barrack Obama dalam Ellen Talk Show, Penelitian ini adalah tentang kesopanan pragmatis dari wawancara antara Ellen DeGeneres dan Presiden Amerika Serikat, Barrack Obama tentang Ellen DeGeneres, episode 12 Februari 2016. Sumber data utama dari penelitian ini adalah naskah wawancara antara presenter Ellen Degeneres dan Barrack Obama. Ini adalah penelitian kualitatif yang menggunakan strategi kesopanan Brown and Levinson's Politenes Strategy (1978), didukung oleh J.L. Austin speech act theory (1962). Dengan menerapkan teori, penulis menemukan bahwa Ellen dan Obama mengamati strategi kesopanan. Penelitian ini dilakukan untuk menemukan jenis Strategi Politeness yang digunakan oleh Ellen Degeneres sebagai pembawa acara Ellen Degeneres Show dan Barrack Obama saat berkomunikasi yang menyiratkan untuk menyelamatkan para pembicara dan lawan bicara dari wajah Threatening Act yang disebabkan oleh ucapan mereka. Dalam Ellen Utterance, ditemukan dua strategi dari brown dan Levinson Strategy keduanya negatif dan kesopanan positif. Sementara itu, dalam kata-kata Obama, penulis menemukan strategi kesopanan positif Brown dan Levinson. Pilihan strategi dari para peserta dipengaruhi oleh hasil yang beragam dan faktor sosiologis. Faktor imbalannya adalah "menyelamatkan dan memuaskan" wajah tamu, "menyelamatkan dan memuaskan" wajah tuan rumah, dan "menyimpan dan memuaskan" wajah pemirsa. Sementara itu, faktor sosiologis adalah jarak sosial antara pembicara dan pendengar dan kekuatan relatif pembicara dan pendengar.

Kata kunci: Pragmatik, Kesopanan, Strategi Positif, dan Strategi Negatif.

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ACKNOWLEDGEMENT

Praised be to Allah, Lord of the world, who has given the writer His love and compassion to finish the last assignment in his study. Peace and salutation be upon to the prophet Muhammad SAW, his family, his companion and his adherence. It is a pleasure to acknowledge the help and contribution to all of lecturers, family, and friends who have contributed in different ways hence this thesis is processed until it becomes a complete writing which will be presented to the Postgraduate Program of English in the University of Sumatera Utara in partial fulfillment of the requirements for the degree of Master of Art in English. She would like to express her great honor and deepest gratitude to:

1. The Dean of Faculty of Cultural Studies, University of Sumatera Utara, Dr. Drs.
Budi Agustono, M.S.
2. The Head of Department of English, Dr. Ridwan Hanafiah, S.H., M.A. and The
Secretary of Department of English, Dr. Drs. Umar Mono, Dipl. Trans., M.Hum.
3. His supervisors, Prof. Dr. Syahron Lubis and Dr. Umar Mono, Dipl. Trans.,
M.Hum who have patiently guided the researcher and provided input and suggestion in completing his thesis.
4. His reviewers, Dr. Eddy Setia, M.Ed. TESP, Dr. Ridwan Hanafiah, S. H., M.A and DR. Bahagia Taringan., M.hum who have provided valuable knowledge in supporting her thesis, as well as all lecturers and staffs for helps during her academic year.
5. His father and mother, H. Pangihutan Nasution. and H.J. Mahanum Harahap who have given a lot of loves, cares, prayers, supports, and advice.
6. His brothers and sister, Lisma Iriani Nasution, S.pdi, Irwan Fahri Nasution, S.t,
Ida Wati Nasution, S.pdi, Nini Fitriani, S.pd, Nurliana Nasution,S.pd, Elvi Deswita Nasution, Tutu alawiyah Nasution, who never stopped motivating his in accomplishing this thesis as well.
7. His postgraduate friends, Nurlaila Sari Harahap, M.A., Rika Tambunan,M.A.,
Laili Aisyah, M.A, Putri Agustian, M.A., Dhara Ayu Paramitha M.A., Felicia Bernadeth, M.A., Joy Sembiring, M.A., and Maam Adri who have shared the valuable knowledge, times, touches of laughter and smiles.

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8. His loving is my wife, Ridahati Rambey, for giving me private advices, support me in every condition, accompanying and helping me through the process of this thesis writing. I thank her for always being my good motivated.
9. His wonder friend is Afrida Fitriyani Sipahutar, for her care, patient, support, help, understanding to me in pursuing my master degree and accompanying me time by time.

Medan, 27th May 2019 The writer,

Muhammad Ali Sakti Nasution

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CURRICULUM VITAE
Personal Data

  • Name
  • :Muhammad Ali Sakti Nasution

Place, Date of Birth : Simandiangin, 21th September 1982

  • Gender
  • : male

Religion Nationality Address
: Muslim : Indonesia : Jl. Setia Budi Pasar 1 Lingkungan IV GG. Tengah Medan Selayang.
Phone number Email
: 082166165202 : [email protected]

Academic Background

  • 19 – 1996
  • : SD Simandiangin

1996 – 1999 1999 – 2002 2012 – 2016 2017 – 2019
: Madrasah Thasanawiyah : Madrasah Aliyah : University Islam of Labuhan Batu (UNISLA) : University of Sumatera Utara (USU)

Working Experiance

  • Years :
  • Offices/ Companies :
  • Positions :

Islamic Boarding School Ahmadul Jariah

  • 2010– 2014
  • English Teacher

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TABLE OF CONTENTS
Pages
ABSTRACT.................................................................................................i ABSTRAK ..................................................................................................ii ACKNOWLEDGEMENT........................................................................iii CURRICULUM VITAE............................................................................v TABLE OF CONTENT............................................................................vi LIST OF TABLE ....................................................................................viii LIST OF DIAGRAM................................................................................ix LIST OF APPENDICES ...........................................................................x CHAPTER I INTRODUCTION ............................................................. 1

1.1 Background of the Research ................................................................ 1 1.2 Problem of Study ................................................................................. 4 1.3 Objective of Study .................................................................................5 1.4 Significance of the Research ................................................................ 5

CHAPTER II REVIEW OF LITERATURE ........................................ 6

2.1 Theoritical Framework......................................................................... 6 2,2 Pragmatics..............................................................................................6 2.3 Politeness Theory...................................................................................7 2.4 Face Threatening Acts ...........................................................................7 2.5 Politeness Strategy.................................................................................8 2.5.1 Bald of Record .................................................................................8 2.5.1.1 Positive Politeness ...........................................................................8 2.5.1.1.1 Negative Politeness..................................................................12
2.5.1.1.1.1 Off Record ...................................................................13
2.7 Relevan of Studies ...............................................................................16 2.8 Conceptual Framework........................................................................19

CHAPTER III RESEARCH METHODOLOGY................................ 21

3.1 Research Method ................................................................................ 21 3.2 Data and Source of Data ......................................................................21 3.3 Technique of Collecting Data ............................................................. 22 3.4 Technique of Analyzing Data ............................................................. 23

CHAPTER IV FINDING AND DISCUSSION .....................................25

4.1 Data Description ..................................................................................25 4.2 Data Analysis .......................................................................................25

CHAPTER V CONCLUSION AND SUGGESTION...........................51

5.1 Conclusion ...........................................................................................51 5.2 Suggestion............................................................................................53 REFERENCES........................................................................................ 54

APPENDECES.........................................................................................57

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LIST OF TABLE

No. 4.1

  • Tittle
  • Pages

  • 25
  • Politeness Strategies in Corpus Data

  • 4.2
  • The Analysis of Politeness Strategies in Dialogue 1

The Analysis of Politeness Strategies in Dialogue 2 The Analysis of Politeness Strategies in Dialogue 3 The Analysis of Politeness Strategies in Dialogue 4 The Analysis of Politeness Strategies in Dialogue 5 The Analysis of Politeness Strategies in Dialogue 6 The Analysis of Politeness Strategies in Dialogue7 The Analysis of Politeness Strategies in Dialogue8 The Analysis of Politeness Strategies in Dialogue9 The Analysis of Politeness Strategies in Dialogue10 The Analysis of Politeness Strategies in Dialogue11 The Analysis of Politeness Strategies in Dialogue12 Politeness Strategy Used by Ellen
27 30 31 33 34 36 38 39 42 44 46 48 49 50
4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14

  • 4.15
  • Politeness Strategy Used by Ellen

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LIST OF DIAGRAM
No. Tittle

Diagram 1.1 Conceptual Framework

Page

  • 1
  • 20

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LIST OF APPENDICES

Page

Appendix 1. The first Ellen‟s speech Appendix 2. The second Obama‟s speech

57

69

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1

CHAPTER 1
INTRODUCTION

1.1 Background of Study

According to Stewart ( 2016:4 ), communication is a process where somebody or some people, group, organization, and society created and use information in order to be connected with the environment and others. One of the best human‟s treasures which cannot be found in animals or other creatures is their languages skill. It is based on Dardjowodjojo ( 2014: 189). Human‟s languages skill can help them communicate and exchange information with others, verbally or not. The aim of communication is to share knowledge or experience through spoken language, written, movement, and broadcasting.
The greatest benefit from communication according to Stewart and Brent is to build the social network and nothing more important than the relationship with the others, family ties, friendship, and colleague. The process can be done through interpersonal communication by Stewart ( 2016:5 ) . Interpersonal communication is the communication between one person and another or others. It is often referred to as face-to-face communication between two or more people. Both verbal and nonverbal communication and body language, play a part in how one person understands another. In verbal interpersonal communication, there are two types of messages being sent: a content message and a relational message.
Content messages are messages about the topic at hand and relational messages are messages about the relationship itself. This means that relational messages come across in how one says something and it demonstrates a person‟s feelings, whether positive or negative, towards the individual they are talking to, indicating not only how they feel about the topic at hand, but also how they feel about their relationship with the other individual (Trenholm and Jensen, 2013: 360)
Communication process can be done privately or watched by the public, for example, is the communication process in the talk show. The talk show is a television programming or radio programming genre in which one person or group of people discusses various topics put forth by a talk show host. (Niven, Lichter and Amundson, 2003: 118). UsuaUllNyI,VEgRuSeITsAtsS ScUoMnAsTisEtRAofUTaARA

1

group of people who are learned or who have great experience in relation to whatever issue is being discussed on the show for that episode.
The key ideas of politeness theory were offered in the works by P. Brown

and S. Levinson, “Politeness: some universals on language usage”. Relying on

the works by American sociologist Erving Goffmann (Goffman, 1967), the

authors chose the notion of “face” as the basis of their theory. It reflects two

opposite needs of a human. Therefore, politeness is understood as the ability of people to use interactive strategies depending on communicative situation. By their means the communicator is capable of making a good impression on the interlocutor and creating a positive self-image or, on the contrary, expanding his/her personal space (Holmes J, 2006).
Brown and Levinson ( 1987 ) sum up human politeness behavior in four strategies among them are the bald on record strategy, the positive politeness strategy, the negative politeness strategy, and bald off record strategy. For example:

a. Put your jacket away.

b. You must be hungry, it‟s a long time since breakfast. How about some lunch?

c. I just want to ask you if I could use your computer?

d. It‟s bit cold in here.

The example (a) is the example of bald on-record strategy, it shows that

the speaker does nothing to minimize threats to the hearer‟s face. The example

(b) is the positive politeness strategy. It shows that the speaker recognizes the

hearer‟s desire to be respected. It also confirms that the relationship is friendly

and expresses group reprocity. The example (c) is negative politeness. It shows

that the speaker actually recognizes the hearer‟s face but it also shows that the

speaker in someway imposes the hearer to borrow the computer. The last example is bald off record strategy, the speaker is trying to avoid FTAs by asking the hearer to close the window. Instead the speaker expects the hearer to close the window
One of the most successful talk show is Ellen DeGeneres Show. It is an
American television talk show hosted by comedian / actress Ellen DeGeneres. Debuting on September 8, 2003, it is produced by Telepictures and airs in syndication, including stations owned by NBC Universal, (When It's On–The Ellen DeGeneres Show) in the United States and Canada. The program combines comedy, celebrity, musical guests and humaUnN-iIVnEteRrSeITsAtSsStoUrMieAsT.EROAtUhTeArRA

2

non-celebrities have been featured in an attempt by DeGeneres to give them 15 minutes of fame.
Guests in this role have included intelligent children, small business owners, etc. The program often features audience participation games where prizes are awarded. In Indonesia, Ellen DeGeneres Show is available in Life Time Asia Channel.
The show has won 38 Daytime Emmy Awards, including four for Outstanding Talk Show (2004, 2005, 2006, 2007) and three for Outstanding Talk Show Entertainment (2010, 2011, 2013). DeGeneres herself has won the Daytime Emmy Award for Outstanding Talk Show Host four times (2005, 2006, 2007, 2008). The show has also won Emmys for numerous writing and technical categories. It won the Genesis Award for "Best Talk Show" in 2010 and 2012. DeGeneres has won the People's Choice Award for "Favorite Daytime TV Host" 14 times. The show averages around 3.9 million viewers per episode, according to daytime television ratings, making it a highly viewed daytime show. (Seidman)
Ellen DeGeneres, as the successful talk show host who has won many awards and got millions viewers for her talk show has a responsibility to take care of her talk show‟s value. Ellen has to maintain her utterance in order to save her dignity as a speaker and to respect the guest‟s feeling as an interlocutor. In the episode, February 12, 2016, the guest who attended the show is Mr. Barrack Obama, President of United Stated. Ellen not only has a responsible to save Mr. Obama‟s feeling, but also to save his dignity as President since their communication was watched by millions of people. Beside Ellen, Mr. Obama also needs to maintain his utterance in order to save his dignity as President.
It is attracted to do a research on this talk show, because it is identified the application of politeness strategy in the dialogue of the talk show which the speaker must rationally assess the possible face-threatening nature or utterances that can hurt hearer‟s feeling which speaker is about to make and then decide either to avoid it entirely, or at least to soften or minimize it by choosing an appropriate linguistic strategies.
Politeness strategy is a theory by Brown and Levinson. In the spirit of
Grice, Brown and Levinson posit a Model Person (MP) with the ability to rationalize from communicative goals to the optimal means of achieving those goals.

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    Magician Rick Smith Jr. Joins Dude Perfect for YouTube Card Throwing Tricks Showcase Video Well known for his card throwing, magician and Guinness World Records holder Rick Smith Jr. now demonstrates his skills in a new video for Dude Perfect, a popular YouTube channel that highlights exceptional stunts. Card throwing phenomenon Rick Smith Jr. just teamed up with Dude Perfect for his first Card Throwing Trick Shots Video with the online juggernaut. The trick shots video captures Rick’s speed, distance, and precision. Rick, an award-winning magician, holds three Guinness World Records for fastest, highest, and farthest throws. Dude Perfect has 21 million subscribers and is among the fastest growing and popular YouTube channels in the world. Dude Perfect videos have generated more views than any other trick shot group. View the new video: https://www.youtube.com/watch?v=TvNTcB6c-V8 "I'm so honored to work with this great group of guys on this video," Rick says. "We used U.S. playing cards along with customized De'vo Chrome Kings and Banshee Throwing Cards." A Slow Motion Phantom Camera recorded all of the action at about 20,000 frames per second in the ultra-high precision arena. Rick’s many feats include slicing a flying olive in half, striking targets behind him with pinpoint accuracy, and hitting a distant hoop raised 25 feet. His Dude Perfect throwing card appearance also includes several tricks that he performs for audiences around the world. “We plan on updating my YouTube channel with new content to keep things exciting,” Rick says, noting that his channel will have more magic, card throwing stunts, and tutorials.
  • Ellen Degeneres' Tulane Commencement Speech: Is She Getting Through to Anybody? Ashley V

    Ellen Degeneres' Tulane Commencement Speech: Is She Getting Through to Anybody? Ashley V

    PURE Insights Volume 4 Article 6 2015 Ellen DeGeneres' Tulane Commencement Speech: Is She Getting Through to Anybody? Ashley V. Sigl Western Oregon University, [email protected] Follow this and additional works at: https://digitalcommons.wou.edu/pure Part of the Gender, Race, Sexuality, and Ethnicity in Communication Commons, and the Rhetoric Commons Recommended Citation Sigl, Ashley V. (2015) "Ellen DeGeneres' Tulane Commencement Speech: Is She Getting Through to Anybody?," PURE Insights: Vol. 4 , Article 6. Available at: https://digitalcommons.wou.edu/pure/vol4/iss1/6 This Article is brought to you for free and open access by the Student Scholarship at Digital Commons@WOU. It has been accepted for inclusion in PURE Insights by an authorized editor of Digital Commons@WOU. For more information, please contact [email protected]. Ellen DeGeneres' Tulane Commencement Speech: Is She Getting Through to Anybody? Abstract In this paper, I analyze the commencement speech given by Ellen DeGeneres at Tulane University in 2009. I argue that through identifying with her audience and employing a rhetorical style consisting of a careful balance between humor and tragedy as an additional factor to her use of the commencement genre style presented in Margaret LaWare’s essay, "Redefining The Good' Life': Life Lessons And Virtues In Commencement Speeches By Women,” DeGeneres is able to establish enough ethos to be seen as a highly credible source on the subject of life, and is able to resonate with her audience and make a point they perceive to be widely reasonable and sound. Keywords Ellen DeGeneres, Commencement speech, epideictic rhetoric, commencement genre, humor, tragedy, constraints, identification, ethos This article is available in PURE Insights: https://digitalcommons.wou.edu/pure/vol4/iss1/6 A publication of the Program for Undergraduate Research Experiences at Western Oregon University Ellen DeGeneres' Tulane Commencement Speech: Is She Getting Through to Anybody? Ashley V.
  • Aoir2018 TLCA-Identified

    Aoir2018 TLCA-Identified

    Selected Papers of #AoIR2018: The 19th Annual Conference of the Association of Internet Researchers Montréal, Canada / 10-13 October 2018 FROM YOUTUBE TO TV, AND BACK AGAIN: VIRAL VIDEO CHILD STARS AND MEDIA FLOWS IN THE ERA OF SOCIAL MEDIA A/Prof Tama Leaver Curtin University Dr Crystal Abidin Jönköping University / Deakin University Introduction While talk shows and reality TV are often considered launching pads for ordinary people seeking to become celebrities, we argue that where children are concerned, especially when those children have had viral success on YouTube or other platforms, their subsequent appearance(s) on television highlight far more complex media flows. At the very least, these flows are increasingly symbiotic, where television networks harness preexisting viral interest online to bolster ratings. However, the networks might also be considered parasitic, exploiting viral children for ratings in a fashion they and their carers may not have been prepared for. In tracing the trajectory of Sophia Grace and Rosie from viral success to The Ellen Show we highlight these complexities, whilst simultaneously raising concerns about the long-term impact of these trajectories on the children being made increasingly and inescapably visible across a range of networks and platforms. Methodology This paper is an extension of two overlapping projects: one based in traditional anthropological fieldwork with microcelebrities and Influencers and how some of these actors eventually groomed their own children as micro-microcelebrities (Abidin, 2015); and the second, a long-term cultural studies and media analysis of how tracking devices used by parents among infants and young children impact wellbeing and notions of privacy (Leaver, 2017).
  • Ellen 12 Days 2019 Sweepstakes Official Rules 1. GENERAL

    Ellen 12 Days 2019 Sweepstakes Official Rules 1. GENERAL

    Ellen 12 Days 2019 Sweepstakes Official Rules 1. GENERAL: No purchase necessary. Making a purchase will not increase your chances of winning. Void where prohibited or restricted by law. All federal, state, and local regulations apply. This Sweepstakes is in no way sponsored, administered by or associated with The Ellen DeGeneres Show, WAD Productions Inc., or its affiliated entities. 2. ELIGIBILITY: The Ellen 12 Days 2019 Sweepstakes (“Sweepstakes”) is offered only to legal U.S. residents 18 years old or older at the time of entry (19 or older if residing within Alabama or Nebraska and 21 or older if residing in Mississippi). One winner per household. One winner per family. Prizes are non-transferable. Sweepstakes is offered only to residents of the following states who live within the Designated Market Areas as determined by Nielsen Media Research Services (“DMA”s) that follow: Alabama: Birmingham-Anniston-Tuscaloosa DMA, Arkansas & Oklahoma: Ft. Smith/Fayetteville DMA, California: Monterey-Salinas DMA, Florida: West Palm Beach/Ft. Pierce DMA, Florida: Orlando-Daytona Beach-Melbourne DMA, Georgia: Savannah DMA (SC counties excluded), Iowa: Des Moines DMA, Kansas & Missouri: Kansas City DMA, Kentucky & Indiana: Louisville DMA, Louisiana: Greater New Orleans DMA, Maine: Portland- Auburn DMA (NH counties excluded), Maryland: Baltimore DMA, Mississippi: Jackson DMA, Nebraska & Iowa: Omaha/Council Bluffs DMA, New Hampshire: Boston/Manchester DMA and any NH county (MA and VT counties excluded), New Mexico: Albuquerque/Santa Fe DMA, New York & Vermont: Plattsburgh/Burlington DMA (NH counties excluded), Ohio, Kentucky & Indiana: Cincinnati DMA, Oklahoma: Oklahoma City DMA, Pennsylvania, Ohio & West Virginia: Pittsburgh DMA (MD counties excluded), South Carolina & North Carolina: Greenville- Spartanburg-Asheville-Anderson DMA (GA counties excluded).
  • The Ellen Degeneres Show and the View: a Social Media Strategy Analysis

    The Ellen Degeneres Show and the View: a Social Media Strategy Analysis

    The Ellen Degeneres Show and The View: A Social Media Strategy Analysis Katelyn Staaben, Sheila Syrjala, Kelly El-Yaagoubi, Rachel Buhl, Amanda Hamann 12/12/2013 Table of Contents Executive Summary Page 3 Introduction Page 5 The Ellen Degeneres Show History Page 6 The Ellen Degeneres Show Social media use Page 7 The Ellen Degeneres Show Connections Page 8 The Ellen Degeneres Show Goals Page 9 The Ellen Degeneres Show Content Analysis Page 10 Evaluating The Ellen Degneres’ Show Strategy Page 12 The View History Page 13 The View Social Media Usage Page 14 The View Goals Page 16 The View Content Analysis Page 17 The View Connections Page 18 Evaluation Tool Page 19 The Ellen Degeneres Show Evaluation Page 20 The View Evaluation Page 21 Repair Plan Page 22 Rejected Solutions Page 25 Continuous Improvement Page 26 So What? Page 27 Appendix A- Group Rules Page 28 Appendix B- 100 Facts Page 29 Appendix C- Agendas and Minutes Page 36 Appendix D- Charts, Tools, and Examples Page 46 References Page 57 2 Executive Summary The Ellen Degeneres Show and The View are two well respected and long running talk shows on competing networks. Both shows are on a variety of social media platforms, though with varied effectiveness. After evaluating the social media strategy of both of these television shows we have come to several conclusions about their social media usage. The Ellen Degeneres Show has a very clear strategy behind its social media. It is clear that the show is attempting to duplicate the character of the show into its various social media platforms.