Inprint INPRINT a Publication of As I See It

O’B on Public Notices — Page 2

A Meaningful New Program — Page 4

Bring on the New Year! — Page 5

Our Man in Thailand — Page 6 Vol. 21 • Issue 1 PRINTNew Jersey Press Association • www.njpa.org January 2010

NJPA Better Newspaper Contest NJPA fights to save public notices Contest Rules NJPA wants to keep public notices in would have on government transparency and accessibility; certainly not less.” (See are available online newspapers, and a battle is expected. and accessibility.” O’Brien’s column on Page 2 for points he www.njpa.org Reliable sources say that state legislative John O’Brien, NJPA’s executive director, says the bill’s sponsors overlook.) Contest Deadlines leaders have marked the reintroduction of said, “On the surface, letting governments Working with Nutt and his committee, Dailies “Web-only” public notice bills as a high pri- self-publish their required public notices on NJPA’s Executive Committee will fight to Friday, January 8 ority for the two-year term beginning Jan. the Internet may seem somewhat logical as keep public notices in newspapers. The GAC 4 pm at NJPA office 12. digital media is becoming more and more and the Executive Committee are developing Weeklies New Jersey statutes currently require state accessible for so many, though not all. But a battle plan, and members will be updated Friday, January 15 and local governments to fulfill their pub- one need not scratch that surface much to regularly as the plan develops. 4 pm at NJPA office lic notice obligations by publishing them in see that, aside from public-accessibility is- GAC members include Chairman Nutt; designated “legal” newspapers. Instead, the sues, allowing governments to use their own Jennifer Borg, North Jersey Media Group; Web-only bills would allow governments to websites to provide required information to Art Hall, Cape May County Herald Times; NJPA Executive post notices “on their own government web- the public is a terribly flawed scenario on so Jim Kilgore, Packet Publication; Brian Ma- Committee Meeting January 14 sites, in lieu of newspapers.” many levels — especially when there’s such lone, The Times, Trenton; Liz Parker, Re- 10:30 am “It’s unfortunate that the substantial turn- a pressing need for our government to be corder Community Newspapers; and David teleconference over of legislative leadership for the upcom- providing its citizens greater transparency Worrall, Worrall Community Newspapers. ing session has greatly increased the chance NJPA Board Of for swift passage of Web-only bills,” said Directors Meeting Charles Nutt, publisher of the Daily Journal, Vezza named Star-Ledger publisher January 29 Vineland, and chairman of NJPA’s Govern- Arwady went on to say, “I know Rich well. 10:30 am ment Affairs Committee. Richard Vezza, president of Penn Jersey He’s a real Jersey guy, having spent a lifetime NJPA Conference Room “Well beyond the financial impact news- Advance, has assumed the additional role working in New Jersey newspapers, both in papers would feel, NJPA’s concern first and of publisher of The Star-Ledger. Donald E. NJ PRess Foundation news and business operations. He’s a foremost is for the terrible impact this bill Newhouse, president of Advance Trustees Meeting Publications, announced the pro- straight-shooter with a great sense of January 29 motion on Dec. 15. humor who will fit in well here.” 12 noon NJPA joins blogger Vezza succeeds George Ar- Vezza is a life-long New Jersey res- NJPA Conference Room wady, who was publisher of The ident, who began his journalism ca- Star-Ledger since 2004. Arwady reer in 1974 as a night police reporter NJPA Executive case as an amicus Committee Meeting has been named publisher at The for The Hudson Dispatch in Hudson April 15 At its November meeting, NJPA’s Govern- Republican in Springfield, Mass., County. He has worked as an editor 10:30 am ment Affairs Committee recommended that replacing Larry McDermott, who and publisher at a number of New teleconference the organization join as an amicus a case in- retired last month. Jersey daily newspapers, including Vezza volving Internet slander and libel. In a letter to the Star-Ledger the Herald & News of Passaic County NJPA Board Of NJPA member North Jersey Media Group staff, Arwady said, “Rich, who is well-known and The Daily Journal in Union County. Directors Meeting had already decided to join as an amicus. to many of you, has been responsible for our Vezza joined North Jersey Media Group April 20 According to NJPA’s Legal Counsel Tom company’s daily newspapers in Jersey City, in 1996 as president of its Bergen, Passaic 10:30 am Cafferty, the case against Shellee Hale in- Gloucester, Bridgeton and Salem, N.J., as and Essex weekly newspapers and the daily teleconference volves her right as a blogger to protection well as the daily in Easton, Pa. He also has Herald & News when those papers were ac- under the state’s shield law, and whether headed the company’s NJN weekly newspa- quired from Media News Group. damages are presumed in a slander per se pers, which include the Hunterdon County Prior to joining NJMG, Vezza worked for case. Democrat, the Somerset Reporter, the Subur- Media News Group for 15 years in various Cafferty told the committee that NJPA ban News and the Independent Press. In his executive capacities. members and media in general have a di- new position Rich will be seeking additional In 2000, he joined the Star-Ledger’s sister rect interest in the outcome of this case. He ways in which those newspapers can work company, Penn Jersey Advance, as its presi- said it raises “significant questions concern- together with The Star-Ledger and The Times dent. Penn Jersey Advance publishes three ing whether alleged defamatory statements of Trenton, as well as with our affiliate web- dailies in southern New Jersey, The Express- made on the Internet are to be treated as li- site, NJ.com. Each newspaper will retain its Times in Easton, Pa., and weeklies in Union, For more information about bel or slander, and if slander, whether dam- individual identity, while seeking collabora- Somerset, Warren and Hunterdon counties. these events, please visit: www.njpa.org ages may be presumed.” tion that will help us weather these extremely Vezza also has responsibility for the daily — Continues on Page 4 challenging times for all newspapers.” Jersey Journal of Jersey City. Vezza served as president of NJPA’s board of directors in 2000, and headed the New “As long as we continue to Jersey Press Foundation board of trustees be an educated nation in 2001. He has been active on NJPA com- and a democracy, people will mittees, including Legal Advertising, Long need what we do, no matter Range Planning, Editorial and NJNN Steer- what technology we use to ing committees. deliver it.” — Rich Vezza He resides with his wife, Arlene, in Berke- ley Heights and has two grown children. Read more on Page 6. — Continues on Page 11 Page 2 • January 2010 • InPrint INPRINT a publication of As I see it... New Jersey Press Association 840 Bear Tavern Road, Suite 305 West Trenton, NJ 08628-1019 Public Notices in Jeopardy Phone ��609-406-0600 Fax ��609-406-0300 Throughout the nation, Public No- nority citizens. The U.S. Department Email ��[email protected] tices are coming under attack. Public of Commerce found that Caucasian NJNN fax...... 609-406-0399 Notices are the often overlooked yet households have Internet access at NJNN email �� [email protected] important pieces of information that levels up to double those of African- Executive Director John J. O’Brien have been a part of newspapers since American and Hispanic households. Communications Mgr Catherine Langley their inception. Politicians struggling Member Services Mgr • The stability of newspapers as a me- Peggy Stephan to balance budgets and, in some cases, Business Manager Denise Sawicki dium for public notices is unquestion- trying to punish publishing companies Acctg Coordinator Jane Hartsough able. The Internet, on the other hand, IT Manager John Viemeister for doing their jobs, have declared war remains highly vulnerable and un- NJNN Director Amy C. Lear on this important aspect of the pub- Marketing/Research MGR Brian Critchley stable. Power outages, computer prob- lic’s right to know. In states across the MAjor Acct Specialist Jennine Remington lems and downed servers can prevent Print Media Specialist country pieces of legislation have been Erin Rozansky access at any given time. Government Print Media Specialist adam Wilson introduced that cut back, and in some agencies cannot ensure that informa- SCAN/2x2 Networks Mgr Diane Trent cases eliminate, public notices. John J. O‘Brien Advertising Intern Christy Quickstad tion located on a server is secure. Be- One ploy, and the one we are expect- Executive Director NJPF Director George White cause of hackers, Internet public no- ing to face shortly here in New Jersey, New Jersey Press Association tices are vulnerable to alteration. It is Board of Directors is to take them out of newspapers and possible that entire years’ worth of no- allow government entities to put them Chairman permits, or submitting to outside sub- tices could be deleted with the touch Bruce Tomlinson on their own government websites. scription audits. of a single key. New Jersey Herald, Newton Bills are expected to be introduced • The public won’t see legal notices if President shortly in the Trenton that would do • The rates newspapers charge for Ray Worrall they don’t have a computer, and large just that. It’s a short-sighted vision and public notices are set by state statute. Worrall Community Newspapers, Union segments of society lack the financial Vice President • Dailies one that will wind up costing, rather The N.J. Legislature has not granted means to purchase a computer, or to Jennifer Borg than saving money. an increase in those rates since 1983. pay for monthly Internet access. A The Record (Bergen County), Hackensack NJPA will need the assistance of all Thus, newspapers are subsidizing significant percentage of Americans Vice President • Weeklies members to combat this attack if and these advertisements in a huge way. Jennifer Cone Chciuk do not use the Internet on a regular when these bills start to move. When Some are being billed at rates as low The West Essex Tribune, Livingston basis. Currently, penetration levels are asked, I hope you will call your local as 10% of those charged to commercial Treasurer hovering at about 68%, up only 4% in Frank Gargano legislators and inform them of the er- customers. Gloucester County Times, Woodbury over 5 years. Compare that to a recent rors of their ways. • A huge percentage of public notice Executive Director statewide newspaper readership study advertisements involve NO taxpayer John J. O’Brien Here are some points to consider in conducted by Belden Associates that NJPA, West Trenton expenditures. Notices for Sheriff Sales, the interim: says 88% of New Jersey residents read Directors a newspaper in the last week. applications for variances, site plans, Ben Cannizzaro • Allowing government officials to sub-divisions and more are “pass Greater Media Newspapers, Freehold post public notices on their websites • Placing public notices on the Inter- through” expenses, paid for by the ap- Joseph L. Cavone takes away third-party, neutral internet disenfranchises many citizens, es- plicant, not the taxpayer. Proponents Daily Record, Parsippany pecially the elderly. Demographic re- Keith Dawn est, and removes any independent of this legislation like to use total pub- The Press of Atlantic City, Pleasantville proof of publication. Public notices search shows that only 26% of adults lic notice dollar figures where, in real- Stanley Ellis must be published in a forum inde- between 70-75 years old are online ity, the actual cost to taxpayers is far Burlington County Times, Willingboro pendent of government control. Plac- and only 17% of adults over the age of less. Skip Hidlay 76 are online. Furthermore, according Home News-Tribune, East Brunswick ing the responsibility of notifying the • Last, but not least, the New Jersey Courier News, Bridgewater public in the hands of government to a recent study by American Demo- graphics, 78% of Americans over the Press Association created njpublicno- Kathleen M. Hivish officials carries with it a potential for tices.com in 2003. This website con- Community Newspapers of North Jersey abuse. For example, it may create the age of 65 get their news from newspa- Media Group, West Paterson pers, while only 12% look to the Inter- tains nearly all of the public notices Stephen W. Parker temptation to change or manipulate published in the state’s newspapers. Recorder Community Newspapers, Stirling the timing of public notices. net for news. But, senior citizens are also among the most politically active They are searchable by newspaper, Richard Vezza county, municipality, subject matter Penn Jersey Advance, Flemington • The vast majority of public notices demographics, and thus are the most and more. And this was accomplished Associate Directors now arrive at citizens’ homes or busi- likely to examine public notices. nesses on a regular schedule in the at no cost to New Jersey taxpayers. Ronald Morano • Placing public notices solely on the Why should New Jersey government FirstEnergy Corp./JCP&L, Morristown newspaper and in a context that com- Internet disenfranchises the poor. De- John V. Pavlik pels readership (amid local news, fea- now spend money to create something Rutgers University, New Brunswick mographic research shows that 93% of tures, and other important informa- that already exists, and in better form citizens earning incomes of $75,000 General Counsel tion). With an online format, guaran- than what is proposed … and is free? and up are Internet users. However, Thomas J. Cafferty teeing or measuring readership is very Please be prepared to emphasize Nomi Lowy only 49% of those who make less than difficult, as opposed to newspapers, these and other points to your Legisla- Lauren James $30,000 use the Internet. Scarinci & Hollenbeck, Lyndhurst which are required to demonstrate tors when any of these troubling bills readership by providing records of • Placing public notices on the In- move toward a hearing. NJPA will paid subscribers, maintaining postal ternet disproportionately affects mi- alert you! The New Jersey Online Experts Leverage the power of New Jersey’s newspaper websites! To find out how you can reach NJ’s 2.1 million+ newspaper website users, visit us online: http://www.njpa.org/njnn/ online_advertising.html

InPrint • January 2010 • Page 3 Steve Parker People Papers NJ.com, Philly.com traffic chairs SNI & is up, defying U.S. trend newspaper NJ.com and Philly.com are By contrast, NJ.com was up NJMG expands printing, growing, both in number of 6% over November 2008, with organization unique visitors and the amount 2,498,000 unique visitors. In Oc- Stephen W. Parker, co-pub- adds news partnership of time users spend on their tober, it was up 18% versus last lisher of Recorder Community North Jersey Media Group them what we do best,” said Bob sites. They are bucking the re- year, with 2,478,000 visitors. Newspapers, has been elected announced in December that it Konig, NJMG’s VP/Manufactur- cent downward trends reported Philly.com was up 42% in chairman has been chosen as the printer ing. by Editor & Publisher for Octo- November with 1,809,000 visi- of the Sub- for Gannett’s The Journal News The changeover is expected ber and November. tors and up 19% in October with urban Net- and Poughkeepsie Journal. North within the first quarter of 2010. E&P reported that during No- 2,047,000. work, Inc., Jersey Media Group currently News partnership vember more than half of the The amount of time visitors for a one- prints USA Today. Verizon’s FiOS1 New Jersey, a top 30 newspaper websites lost spend on the sites is up too. In year term. “I am pleased that we are in- local content channel that’s not unique users compared with October, E&P reported that The elec- creasing our partnership with found on cable TV, is gaining the same month last year. USA- NJ.com users spent more than tion took Gannett,” said Stephen A. Borg, sources of news and commen- Today.com, NYTimes.com and nine minutes on the site, compared to last year, when they place at the NJMG president. “We have al- tary. Journalists from The Record, LATimes.com each lost more than 20% of their unique users. spent less than three minutes. Suburban ways viewed the relationship as the Herald News and other North Parker The Washington Post and Wall Philly.com users spent more Newspapers much more than a commercial Jersey Media Group publications Street Journal eked out gains of than eight minutes this year ver- of America (SNA) annual con- printing arrangement. We take have started making regular ap- 2% and 6% respectively. sus six minutes last year. ference held in Kansas City in pride in producing the same pearances on FiOS1 New Jersey. September. printing quality and utilizing The new partnership expands Parker just completed a one- the same packaging capabilities North Jersey Media Group’s me- E&P’s demise provides sober year term as chairman of SNA for them that we do for our own dia-rich portfolio of print, online during which time he represent- publications.” and social media outlets. ed the 2,000 member non-profit The Journal News covers three Since mid-October, reporters, lessons for newspapers trade organization at various counties in the lower Hudson columnists, editors and others By Earl J. Wilkinson topsy might show more natural industry conferences in the U.S. Valley and the Poughkeepsie from The Record and other as- Every week in print for many causes. For all the influence that and Canada. Journal serves the mid-Hudson sociated publications have been years, Editor & Publisher was the E&P had, dissecting its audienc- He also serves as treasurer of area. They are currently printed providing news, features and source of news and information es and value propositions reveals the SNA Foundation. in a White Plains, NY, facility. commentary for Channel 1 on on the U.S. newspaper industry. incongruencies that developed Parker lives in Bernardsville “They are regional dailies the Verizon FiOS network. You couldn’t do without it. I’ve over the years. Like newspa- with his wife and three children. similar in many ways to The Re- The journalists add insight heard “bible” attached to E&P’s pers, its classifieds shifted to He serves on the board of the cord and we are happy to do for and expertise while deliver- name many times in the past free online sources. Like news- New Jersey Press Association, is ing relevant news to viewers in week. papers, there was over-reliance president of the board of Bonnie North Jersey. A mini-studio in E&P’s demise eerily mirrors on a certain advertising category Brae School, a residential treat- NJSPJ seeks The Record’s newsroom enables what doomsayers say about (technical/production aspects of ment center for boys located in NJMG editorial staff to provide newspapers. What would hap- newspapers). Like newspapers, it Liberty Corner, and is vice chair- contest entries up-to-the-minute reports and pen if our local newspaper went gave away far too much for free man of the New Jersey Historical “Show us your best work,” says commentary. The studio also out of business? Who would cov- on its website. Like newspapers, Society, the state’s oldest cultural the New Jersey Chapter of the provides a unique window into er the local news? Who would be its coverage became too broad institution. He is past chairman Society of Professional Journal- the newsroom, enabling viewers the connective tissue of the com- for its resources. Like newspa- of the Bernardsville Business ists, requesting entries for its an- to watch journalists at work. munity? Would life continue as pers, differentiating value erod- District Corp. nual contest. normal? Would people find ed over time. — The Bernardsville News NJSPJ seeks stories, photos “good enough” alternatives? TheE&P story should serve as and multimedia clips from indi- Star-Ledger My pat answer is that, hypo- a sober warning to newspapers Art Hall chairs viduals and news organizations. thetically, bloggers and non- on several levels. Any journalist who reported on introduces profit web sites would rise up • First, influence is great, but it Inland committee or in New Jersey during 2009 is and take over the role of the local rarely pays the bills. eligible to enter. Membership is newspaper. Eventually, amateurs • Second, to create value for Art Hall, president of the Cape not required. new design would become professionals, content there must be the per- May County Herald Times and Work produced for newspa- The Star-Ledger has redesigned a web site would emerge as the ception of scarcity. Don’t give past president of NJPA, has been pers, magazines, newsletters, its print edition, which debuted leader, a business model would it away. named chairman of the Inland blogs, radio and television is on November 18. A front-page revolve around their audience, • Third, don’t try to build audi- Press Association Weekly/Small welcome. editor’s note declared, “it is done and the ecosystem would return ence by being all things to all Newspaper Committee for 2010. Until Feb. 13, the cost to enter with one goal in mind: making it to equilibrium. people. is $15 per entry for SPJ members easier for you to read.” There was nothing hypotheti- • Fourth, align your target audi- Hollis Towns named and $20 for non-members. It added, “Yes, we’ve made the cal about E&P’s demise. It was ence with your target advertis- After Feb 13, the cost is $20 per type bigger,” and later noted, “in real. And it hit too damn close ing. vp of national APME entry for SPJ members and $25 addition to the larger body copy, to home. • And, fifth, this can happen to Hollis Towns, executive edi- for non-members. we have reformatted every piece I’m still trying to make sense you. tor of the Asbury Park Press, has Final deadline is Feb.27. of typography in the paper.” of it all: For the entire article, go to: been elected vice president of the Entries will be judged by SPJ The note also claimed the Who covers the newspaper in- http://www.inma.org/modules/ national Associated Press Man- chapters from outside New Jer- changes “cleared out some of the dustry? Who is going to assume blog/index.cfm?action=blog_ aging Editors (APME) for 2010 sey. clutter from our pages, updated E&P’s role? Are media-related detail&bid=89 and will serve as it president in Awards will be presented at the colors we use and modern- magazines going to beef up cov- 2011. the annual ceremony to be held ized our headline fonts. What’s erage of a stuttering industry? Have skills. Want work? in the spring. more, we’ll no longer squish, How did E&P really die? Its Advertise on NJPA’s website and in InPrint. Email your ad to Catherine Langley: Send InPrint YOUR News! For contest brochure and en- scrunch or squeeze those head- owner, Nielsen Company, may [email protected]. Please email news to [email protected]. try form, go to: www.njspj.org. lines to fit our new page size.” have held the knife, but an au- Page 4 • January 2010 • InPrint NJPA an amicus New Jersey in blogger case Press Foundation Continues from Page 1 George White The earlier trial court decision in this Foundation Director case holds that defamatory statements made online are to be treated as slander and that damages may be presumed. This would substantially affect newspapers A meaningful new program which also publish on the Internet. NJPA’s position is that, whether in print or online, defamatory statements should An exciting new program is in the making as the New 2010 Scholarships be treated as libel, not slander. Jersey Press Foundation seeks to develop its future as NJPF will again award multiple scholarships in 2010 The NJPA committee also recommend- an indispensable foundation making a difference and including: ed that a maximum of $1,000 be spent in inspiring support. • NJPF’s paid summer internships/scholarships for out- support of the effort. In October, NJPF Trustees Richard Bilotti, retired standing collegiate journalists from N.J. NJPA’s executive committee unani- publisher, The Times, Trenton; Jennifer Borg, executive • Bernard Kilgore Memorial Scholarship, awarded to mously approved both recommendations in a teleconference following the GAC vice president and general counsel, North Jersey Me- an outstanding high school journalist who is also meeting. dia Group; and Rich Vezza, publisher, The Star-Ledger named by the Garden State Scholastic Press Associa- For more information, contact George & president, New Jersey Advance; were appointed to a tion (GSSPA) as New Jersey’s 2010 H.S. Journalist of White at NJPA: (609) 406-0600, ext. 30, task force by 2009 President Art Hall. The task: devel- the Year. or [email protected]. oping a new initiative for NJPF; one aiming to touch • Lloyd P. Burns Teachers at Newspapers Program, a the lives of aspiring journalists and the general public, paid, four-week summer internship awarded to an as well as raise the foundation’s profile throughout the outstanding high school journalism teacher/newspa- AP offers Stylebook state and the appreciation of its stakeholders. per advisor. Several meetings into the process, an idea has gradu- • Richard Drukker Memorial Scholarship, for an out- as an iPhone app ally blossomed into a full-scale undertaking to focus on standing Montclair State University journalism stu- In recent months, the AP Stylebook the 10th anniversary of the 9-11 attacks, to be marked in dent. has made headlines for adding Twitter September 2011. • Isaac Roth Newspaper Carrier Scholarship, for an and other techy terms to its list of entries, Preliminarily, the vision includes connecting NJPA outstanding newspaper carrier or their children. increasing its print sales and redesigning member editors with outstanding collegiate and scho- • Robert Stevens Memorial Scholarship, to a H.S. jour- its website. In an attempt to reach new audiences, lastic journalists. The professionals will mentor the nalism student through the GSSPA. it’s added something else to the mix: an students in preparation for conducting highly sensitive Collegiate Journalism AP Stylebook iPhone app, which launched interviews of fellow N.J. students; those who faced the NJPF administers the annual New Jersey Better Col- in October. tragic loss of a relative or loved one as a result of the at- lege Newspaper Contest & Awards Program recogniz- The iPhone app is a stylebook on the tacks of 9-11. Most students will have been ages 6 to 11 at ing exceptional writing and editing at the state’s college go, a hybrid of the online and print ver- the time of their loss. newspapers. Details are on the njpressfoundation.org sions that some believe will be appealing to new users, as well as to journalists and With the continuing assistance of NJPA editors, the website. resulting essays will chronicle the personal story of each others who don’t have an online subscrip- Support for N.I.E. student-victim; the aftermath of his or her painful per- tion or who would rather not carry the sonal loss; how they have been coping moving forward; NJPF is continuing its support for N.J. Newspaper in printed version with them. — Poynter Online how such a loss has influenced or shaped their current Education programs by facilitating corporate donations views on the world; and ways they are now remember- for designated N.I.E. programs throughout the state. ing their loved one, lost to them at such an early age 10 Members of the statewide N.I.E./Youth Readership Young adult readers Committee plan to meet quarterly in 2010 for helpful years ago. Of the young adults who read teen con- We have reached out and partnered with Rutgers idea exchanges and program initiatives, as well as tele- tent in newspapers when they were 13 to University’s journalism and new media departments, conferencing as needed. 17 years old, 75% currently read their local the Garden State Scholastic Press Association, and the 2010 NJPF Officers paper at least once a week. Of those who World Trade Center Education Trust, and together are Sincere thanks to outgoing President Art Hall, pub- did not read the teen section, only 44% working out the details of this unique undertaking. Pre- lisher of the Cape May County Herald Times and an now read their local paper. —NAA Foundation, 2007 liminary plans include publication of a commemorative effective, long-time supporter and leader of NJPA and book and developing a dynamic, world-class multi-me- NJPF. dia presence on the web to further showcase the stu- The foundation’s officers for 2010 are President Bruce dents’ powerful work. Tomlinson, executive editor of the New Jersey Herald, Legal Hotline Outreach for donor partners and other funding Newton; Vice President Ray Worrall, executive editor a FREE service sources will begin in earnest early in 2010, and we hope of Worrall Community Newspapers; Treasurer Frank to NJPA member newspapers all NJPA members will enthusiastically support this en- Gargano, publisher of the Gloucester County Times; and deavor as more details unfold. Secretary John O’Brien, executive director of NJPA. If you have an industry-related legal question, contact: Tom Cafferty or Nomi Lowy at Scarinci & Hollenbeck IN phone: (201) 896-4100 Print email: [email protected] (ISSN 1067-5132) Published 10 times annually for $15 per year by New Jersey Press Association, 840 Bear Tavern Road, Suite 305, West Trenton, [email protected] NJ 08628-1019. Periodicals postage paid at Trenton, NJ, and additional mailing offices. POSTMASTER: Please send address changes to: InPrint, New Jersey Press Association, 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019. This service does not include pre-publication review of articles. After the first call, services may be billed. InPrint • January 2010 • Page 5 Clarity in advertising By John Foust read, “Frankly speaking.” The New Jersey Some years ago, I heard a speaker explained, “With a pic- speech by John O’Toole, presi- ture of a hot dog and a headline Newpaper Network dent of the famous Foote, Cone that plays on the word ‘frank,’ Amy Lear & Belding advertising agency. most people would think this NJNN Director After his talk, I made my way to is an ad for food. But the body the dais and chatted with him for copy shows that it is an ad for an minute or two. During that brief open house. They were serving conversation, I asked what he hot dogs.” thought was the most important I’m glad she told us the ads principle of advertising commu- were promoting real estate de- nication. Without hesitation, he velopments, because no one in Bring on the new year! said, “Clarity.” the audience could tell from I remember being impressed looking at the screen. Ironically, I don’t know about you, but I’m some- sessments to keep current NJNN cus- by the unwavering certainty of we were in the same position as what relieved that 2009 is behind us! I have tomers satisfied. his answer. He knew that there someone turning the pages of a to admit that this past year was a struggle. is no substitute for clarity. Big newspaper; we were relying on 5. Continue to serve our members well budgets, fancy flow charts and headlines and visuals to let us Economic challenges, staff changes and by raising awareness of NJPA services, dazzling special effects aren’t know what the ads were promot- negative headlines nearly turned my “glass emphasizing importance of holdbacks worth a nickel unless consumers ing. is full” attitude into “the well is dry.” (Notice and recruiting new members. receive a clearly expressed mes- The speaker had good inten- I said, “the glass is full”… that’s my optimis- 6. Transition current database software to sage. tions, of course. But she was tic view of work and life in general, it’s not web-based system. Fast forward to a recent busi- confusing style with substance. just “half full,” it’s overflowing!) ness conference which featured She was interpreting clever copy An analysis of 2009 NJNN ad revenue speakers on a variety of topics. and artsy photography as effec- A new year brings fresh opportunities! confirms that the top investors in print ad- Although the “sales and market- tive communication. As advertisers review strategies and firm vertising fall into the categories of financial, ing” speaker did a good job of If clarity had been the guide- up business plans for 2010, the New Jersey healthcare, state departments and state is- covering the statistical side of line for those two ads, the head- Newspaper Network remains poised to as- sue advocacy. What new categories can be lead generation, she had some lines and photographs would sist. We are most excited about sharing the developed? What value can be added for misconceptions about adver- have worked together to create results of Belden Interactive’s statewide those who currently enjoy results from tising creativity. When she put messages that communicated study of NJPA newspaper websites. Infor- two ads on the screen and said, with laser-beam accuracy. newspaper advertising and how can we re- mation sessions for newspaper advertis- “These are outstanding print According to an oft-quoted inforce the wise investments these advertis- ads,” I couldn’t help but think statistic, only two out of 10 people ing executives, advertisers and advertising ers continue to make? of Mr. O’Toole’s succinct state- read past a headline. It is human agencies will be scheduled in January and As we move beyond the season of reflec- ment. Clarity was nowhere to be nature to glance at headlines and February. tion and celebration, it’s time to plant the found. pictures, then turn the page. The Other 2010 priorities for NJNN are as fol- The first ad featured a headline only ads that are read in their seeds for growth. Don’t forget to inform us lows: which boldly stated, “The essence entirely are those which prom- of your new products and programs, and of luxury.” It was surrounded by ise “more information about this 1. Meet challenging revenue goals in all please send 2010 rate cards if you haven’t four stock photographs: a smil- specific subject in which you are categories — Statewide Classifieds, 2x2 already done so. Also, we invite you to visit ing man holding a golf club, a interested.” If a merchant relies Network Sales, NJNN Display Adver- the NJNN staff, in person, to champion smiling woman holding a cup of too heavily on the body copy to tising, Website Advertising. your individual markets. Call me at 609- coffee, a smiling couple walking communicate what is being sold, 2. Promote to and prospect for new print 406-0600, ext. 15, to schedule a time soon! on the beach, and a smiling kid the result may be advertising and online customers; close the sale of playing with a smiling puppy. that is mentioned in speeches, Note: Many thanks to Christy Quickstad, How’s that for generic? The ad but ignored by consumers. a special statewide package in quarter NJNN’s college intern from Rider Univer- one. could have been promoting golf. ©2009 John Foust. All rights sity. Christy spent many hours calling NJPA Or family vacations. Or coffee. reserved. 3. Restructure NJLinkLocal network ad members to gather 2010 rates and update cir- Or cosmetic dentistry. For information about his training package to deliver greater value to on- culation and other important data that we The second ad had a photo of videos for ad departments, email line advertisers. share with prospective advertisers. Great job, a hot dog, with a headline that him at [email protected] 4. Visit top clients and conduct needs as- Christy! The New Jersey These ads promote newspapers Online Experts A new series of ads promote The print ads are available for Leverage the power of New Jersey’s newspaper the best of what newspapers broadsheet and tabloid newspa- have to offer. websites! To find out how you can reach NJ’s pers, in process color or black The theme of the campaign is and white. Three sizes are avail- 2.1 million+ newspaper website users, visit us online: “From comics and crosswords, able for websites: medium rect- to the people, the politics and angle, leaderboard and wide sky- http://www.njpa.org/njnn/online_advertising.html the truth — People Depend on scraper. Newspapers.” New Jersey It is produced by The Newspa- All of the Newspaper Project Newspaper Network per Project, a grassroots organi- ads may be used free of charge Amy Lear, Director zation that supports an exchange by any newspaper or newspaper (609) 406-0600 ext. 15 • [email protected] of information and ideas about website and can be downloaded the future of newspapers. at: news.newspaperproject.org ? Page 6 • January 2010 • InPrint Our Man in Thailand: New media, health news and the environment New Jersey’s favorite globe-trotting edu- lyzing samples and interpreting results. cator has been at it again. Just back from The results showed that two-thirds of the Thailand is Jerry Aumente, professor emer- 100 schools had dangerous chemical air itus in the School of Communication and levels. Hundreds of local news organiza- Information at Rutgers University. Here is tions, print and broadcast, did local re- Part 1 of excerpts from his report on how ports based on the USA Today findings. new media are being used to assist tradi- One advocacy group tracked 8,000 letters tional journalists and the public. Part 2 to Congress due to the stories. School dis- will be published next month. His full pre- tricts nationwide called in regulators to sentation, including examples of outstand- examine the air quality dangers. In 2009, ing environmental reporting, may be found the EPA launched a multimillion dollar on NJPA’s website: www.njpa.org. initiative to monitor air quality outside 62 * * * * * schools in 22 states and cited the USA To- By Jerome Aumente day series as the incentive for acting. I traveled to Thailand recently to out- (The newspaper series can be accessed line strategic ways to use the Internet and on the Internet at: new media to improve news coverage of http://content.usatoday.com/news/na- major environmental and public health Field Trip: A Thai farmer:shows his rice fields outside Bangkok to a group that in- tion/environment/smokestack/index concerns. The occasion was an environ- cludes Jerry Aumente, second from left, faculty from Rutgers Environmental Sciences and the project database at: mental health and journalism workshop and Thailand’s Chulalongkorn University, and representatives from the U.S. Center for www.smokestack.usatoday.com.) conducted as part of a National Institutes Disease Control. The visit is part of an effort to prevent agricultural pesticides from NEW ALTERNATIVES of Health funded project in cooperation harming workers who are exposed to the chemicals and their families. TO INVESTIGATIVE JOURNALISM with the College of Public Health Sciences There is serious concern that with at Chulalongkorn University in Bangkok. ditional investigative, enterprise and The Internet has also turbo-charged the the economic weakening of established Workshops brought together faculty, watchdog journalism that is seriously traditional investigative reporting of the newspapers, magazines and broadcast- students, journalists, public and private threatened by the economic decline of print media. A good example was cited in ing the expensive, drawn out investiga- agency representatives concerned about newspapers, magazines, TV and radio the Summer 2009 issue of Nieman Report tive reporting of environmental health a wide range of health issues, from agri- stations struggling with budget cuts, by Blake Morrison and Brad Heath, who issues will shrink or even disappear. New cultural and environmental threats and staff layoffs or even bankruptcy? described their 2008 series in USA Today, models are being experimented with as diseases to global pandemics. The partici- • What new skills are needed by jour- “The Smokestack Effect: Toxic Air and foundations become involved. One good pants included advanced students in com- nalists and those providing health and America’s Schools.” example is Pro Publica (www.ProPublica. munication and journalism studies. I also environmental information so that the Using data from the U.S. Environmental org) founded by Paul Steiger, the respect- discussed new media and health commu- true potential of multimedia platforms Protection Agency (EPA) on toxic release ed former managing editor of The Wall nication approaches to everything from in the Internet and newer digital media inventory, they used the Internet to give Street Journal. combating HIV/AIDS in rural villages to are fully exploited? readers customized, personalized articles Teams of investigative reporters and infant mortality caused by infected water • What are the ethical concerns that arise about problems in their neighborhoods. editors undertake in-depth reporting sources. in a digital environment in which news They worked with researchers from the projects and publish their results on the Here are excerpts from the presentation goes global instantly on the Internet University of Massachusetts to create mi- Internet, and also in print or broadcast I gave entitled “Journalistic Coverage of from thousands of sources, many cred- cro data for EPA Computer Simulation to news partners. A good example of their Environmental Health Issues in the Age ible and many others questionable, create risk screening environmental indi- work in environmental health is con- of the Internet and Newer Media.” amateurish or prepared without suffi- cators. Their air dispersion model com- tained in a report by Abraham Lustgarten * * * * * cient editing and oversight? How can pared the dangers of one chemical to an- in the Summer 2009 issue of Nieman Re- The media landscape is undergoing misinformation be corrected more rap- other in any square kilometer of the U.S. ports (www.niemanreports.org) entitled dramatic changes due to the explosive idly through fact-checking websites, for The reporters simultaneously gathered “Reporting Time and Resources Reveal a growth of the Internet and newer media example? data on 128,000 public, private and paro- Hidden Source of Pollution.” technologies globally. This transforma- The newer media and the Internet en- chial schools, noting that children are 10 Finding his former magazine job did tion — compare it to the impact of a giant courage dialogue and conversation, pro- times more susceptible than adults to tox- not allow sufficient time for investigative asteroid shattering traditional media — has moting an interactive structure in which ic chemicals. They identified a school in reporting, he joined Pro Publica and his important implications for journalists the recipients of news select their infor- Ohio which had been closed because its work included an investigation of chemi- and those providing environmental and mation from a vast ocean of data, doing so location a block from a plastics plant gave cal contamination in public drinking wa- health information to the public. The in their own time frame, and commenting it toxic air levels 50 times higher than ac- ter supplies. A tip from a US Geological scene is crowded with both new opportu- upon it themselves. News as lecture is be- ceptable levels. Using this as a base line, Survey hydrologist led him to examine nities and troublesome problems. ing replaced by news as conversation with they found 435 schools in the U.S. with drilling for natural gas and “hydraulic My concerns deal with better ways “many to many” configurations replacing toxic levels higher than the school closed fracturing” with chemicals pumped di- journalists can report environmental the “one to many” design of traditional in Ohio. rectly into the ground, possibly endanger- health issues from air and water pollu- mass media. The 435 schools were included in an on- ing the ground water. tion to misuse of agricultural chemicals Example: The enhanced photographic line database that let readers look up any The process was not regulated by the and pesticides that threaten the planet’s and video recording capacities of many school in the country on the Internet. The federal government and EPA could not well-being. By more effectively using the cell phones have given the world millions database drew 1.7 million page views in examine how large amounts of water, sand newer media and the Internet, news and of new journalistic eyes and ears and the nine months, letting parents, school and and chemicals are shot into freshly drilled information reaching the general public ability to instantly record and transmit municipal officials know if their school wells to crack the geological deposits and can be greatly enhanced in many areas of scenes of great importance — public pro- was endangered. send natural gas flowing from many feet health, medical and environmental jour- tests that totalitarian governments would The reporters also partnered with Johns below, a process used in nine of 10 wells in nalism. prefer to hide, or human rights abuses that Hopkins University’s Bloomberg School the U.S. State regulators could not answer In our workshop discussions and in might otherwise escape notice. The abil- of Public Health and the University of Lustgarten’s questions on which chemi- follow-up exchanges and correspondence ity to record environmental health viola- Maryland to monitor air quality outside cals are used, what waste is produced, we ought to address the following: tions, as well as successes, deserves much 100 schools. Reporters and editors were how it is disposed of, and whether the • How can we preserve (or replace) the more attention in this growing world of trained to use pumps and air filters. Sci- process endangers the water supply. Drill- best in print and broadcast media’s tra- citizen journalism. entists developed the protocol for ana- — Continues on Page 11 InPrint • January 2010 • Page 7 The Road to Success Starts at A.F.L. Web Printing

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New media, health news and the environment Rich Vezza: Continues from Page 6 prove direct A to B contamina- • Special websites allow “whistle ing contractors refuse to reveal tion because of the drilling. But blowers” to post leads anony- ‘Newspapers excite me’ the chemicals used, so scientists he did establish the urgent need mously; they attract important cannot measure their safety. Gas for better public policy, testing story ideas that once were im- As Rich Vezza takes on the publisher’s role at The drilling was exempt from the and oversight as part of the na- possible to find. Star-Ledger, InPrint asked him a couple of questions federal Clean Water and Safe tional energy policy. His report- • Journalists in the environmen- about newspapers and their future. Drinking Water acts. The oil and ing appeared on the Pro Publica tal health and medical fields gas industry claimed the chemi- website and was published in can network through associa- What do you say to people who believe newspapers are cals were used in small amounts, Business Week and the Denver tion websites such as the Soci- dying? And that you are nuts to be working at them? diluted by water and contained Post. His reporting can be found ety of Environmental Journal- Vezza: To answer the first part of this question, there’s in air-tight rock formations, and as “Buried Secrets: Is Natural ists (www.sej.org) or Associa- no doubt newspapers are passing through turbu- that in one million wells drilled Gas Drilling Endangering U.S. tion of Health Care Journalists lent times, the most significant, as many people have there was no contamination. Water Supplies?” at: (www.healthjournalism.org). Environmentalists claimed the www.ProPublica.org/feature/ pointed out, since ink was put on paper. However, our • Investigative journalists can core mission — our reason for being — has always been chemicals were highly toxic and buried-secrets-is-natural-gas- contact organizations such as about delivering good information and news: events, that both drilling and waste dis- drilling-endangering-us-wa- Investigative Reporters and posal should be regulated. ter-supplies-113 Editors (www.ire.org) and if people and trends that are covered professionally and The reporter asked why the they run into trouble turn to with some depth and perspective. Ink on paper is sim- Water Act exemption was sought THE DIGITAL/INTERNET POTENTIAL IN the Committee to Protect Jour- ply a means to an end. As more and more information if the chemicals were harmless. ENVIRONMENTAL REPORTING nalists (www.cpj.org). A useful becomes available, and once our fascination with the Why couldn’t the names of the The digital/Internet world compendium of journalism technology lessens, good information will be at a pre- chemicals be given to scientists organizations and sources can mium again. How we adapt to delivering our news and for testing? Why did the oil and presents environmental health and medical reporters with im- be found at www.reporter.org. information through new technologies is still not clear gas industry get exemptions not The Global Investigative Jour- given to mining, the auto or ag- portant tools and new approach- or determined. For the immediate future, it’s about es in their work: nalism Network (www.global- making ourselves fiscally stable as we figure this out. ricultural industries? Was it true investigativejournalism.org) is • They can conduct interviews The new technologies will continue to expand our news that “hydraulic fracturing” had worth exploring. never harmed water supplies? He globally and trade information coverage capabilities and methods, but in the end it will • Environmental journalists checked spill records and found and leads with journalistic come down to our journalism, journalistic methods and should consider linking up that they were not kept carefully counterparts worldwide. They with universities in journal- the role we play in society. These will ensure our future. in 32 states, and that warnings can “crowd-source” e-mails to ism and communication stud- All of this is unsettling and creates a sense of doom were buried deep in EPA studies. thousands of people to gather ies, in public health, or in eco- in some quarters, perhaps most quarters, but it has al- He found better records in Colo- up leads and comments. nomic, public policy and po- ways been that way at times of great change. As long as rado and New Mexico and trav- • With additional training they litical science departments to eled to the Rockies to talk with can do more sophisticated we continue to be an educated nation and a democracy, engage students and faculty in ranchers and land owners near searches, using search engines people will need what we do no matter what technology joint projects. At Boston Uni- drilled gas wells. that give a broad macro-look we use to deliver it. The economics of it will work itself versity, the New England Cen- He discovered significant in- at entire fields and identify out as we become more experienced in the new world ter for Investigative Reporting, cidents in which wells were poi- significant relationships more and things become clearer. funded by the Knight Founda- soned, animals died, or people rapidly. As for the second part of the question, the public tion, engages students, faculty were hospitalized after drinking • Journalists from developing and professional journalists in service aspect of what we do at newspapers has and al- fluids or breathing chemicals re- countries can tap into digi- investigative projects. Envi- ways will excite me whether it’s publicizing community lated to the gas drilling transport tal libraries and make up for ronmental health and medical events or covering big stories. Can you think of a better and disposal of chemical wastes. deficiencies in their national projects seem ripe for such ef- way of making your working life meaningful? Federal officials tipped him off to library holdings. Both ad- forts worldwide via the Inter- serious contamination of aqui- How will you be able to add this major responsibility to vanced and developing coun- net. fers in Wyoming. He could not tries can benefit from the vast the heavy load you already carried? • As shown by the USA Today databases that now exist with stories, print and broadcast Vezza: The first thing is that this is not all about me. better search engines at hand. media can use the Internet to There are plenty of highly competent, highly motivated • News organizations are be- greatly expand the information people working at our newspapers that get the job done. coming more sophisticated they provide, drawing readers I’ll have to delegate more and manage my time better at mining social networks for and audiences into interac- potential stories and trends, or and over a relatively short period of time I’ll figure out tive engagement and provid- how to do it. encouraging possible sources ing personalized micro-news to contact them. Photos and along with the bigger picture. video of events that might be • Environmental health and missed by mainstream media medical reporting can benefit New publisher for Star-Ledger From Ink on Paper are entering the public sphere. from the multimedia platform Continues from Page 1 Arwady was born in Brook- to the Internet in which complex scientific Arwady has spent four de- lyn, grew up in New Jersey, but Winner of the Society of Professional information can be broken cades working at newspapers in spent 34 years of his career in Do you get Journalists’ 2008 Sigma Delta Chi national into digestible segments, with Michigan and New Jersey, ini- Michigan. He earned a bach- award for journalism research.The judges said, video and voice interviews in tially as a writer and editor. He elor’s degree from Hope College “A must-have for every journalist’s reading NJPA Notes human terms engaging the is in his 30th year as publisher in Michigan and a Master’s de- wish-list.” Our weekly email newsletter “NJPA Notes” contains news audience, and with hyperlinks of Advance newspapers, with gree in journalism from Colum- By retired Rutgers journalism professsor Jerome and topics of interest to to more detailed reports, data Springfield being the fifth Ad- bia University. Aumente. NJ newspaper people. and graphics. The audience can vance daily where he has had He and his wife Pamela have $34.95 hardcover Don’t miss out! communicate their thoughts that responsibility. seven children. $17.95 paperback To request your copy, email back and sometimes give leads To order, go to www.njpa.org and click [email protected]. Include for follow-up stories. Send InPrint YOUR News! on 150th Anniversary Book. “NJPA Notes” in the subject line. Please send news about your employees, publications, awards, new projects and other Part 2 • next month in InPrint big changes to Catherine Langley: [email protected] • (609) 406-0600 ext. 17 Page 12 • January 2010 • InPrint

Thank you! NJPA Associate Members A.F.L. Web Printing Brown & Connery LLP Evergreen Printing Company Kruger Pulp & Paper Sales, Inc. to these businesses & organizations 2 Executive Drive 360 Haddon Avenue 101 Haag Avenue, PO Box 786 107 Country Club Drive Voorhees, NJ 08043 PO Box 539 Bellmawr, NJ 08031 Rochester, NY 14618 for sponsoring InPrint. 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(609) 452-2820 (215) 441-4600 [email protected] org Fax (609) 520-5804 Fax (215) 672-8224 NJPA’s weekly email newsletter “NJPA Notes” www.newspaperfund.org www.kmco.com New Jersey Council of County contains news and topics of interest to Richard Holden Edward Hege Colleges [email protected] [email protected] 330 West State Street New Jersey newspaper people. Don’t miss out! Trenton, NJ 08618 To request your copy, email [email protected]. (609) 392-3434 Fax (609) 392-8158 Include “NJPA Notes” in the subject line. www.njccc.org Jacob C. Farbman ? [email protected] InPrint • January 2010 • Page 13 NJPA Associate Members AFL Web to print regional issue Continues from previous page

New Jersey Dental Association PrimeTimes in New Jersey Seven Mile Times and of Investor’s Business Daily 1 Dental Plaza PO Box 2507 Creative LLC North Brunswick, NJ 08902 Warren Point Station Seven Mile Times, Sea Isle Times Investor’s Business Daily (IBD), one of A.F.L. President and CEO Dennis G. (732) 821-9400 Fair Lawn, NJ 07410 3289 Ocean Drive, PO Box 134 the nation’s leading financial newspa- Forchic said: “The partnership will have www.njda.org (201) 803-7160 Avalon, NJ 08202 Eric R. Elmore Fax (201) 791-3394 (609) 967-7707 pers, has selected A.F.L. Web Printing to long-standing strategic benefits for both [email protected] Jerry Jastrab Fax (609) 967-7710 be its printer for the New York City, New companies. As additional dailies take [email protected] www.sevenmiletimes.com England and Mid-Atlantic markets. advantage of A.F.L.’s RPC concept, they New Jersey Education www.seaisletimes.com Association Publishers Circulation Monica Coskey The work for IBD will be handled by obtain efficiencies and benefits not avail- 180 West State Street Fulfillment Inc. [email protected] A.F.L’s new Secaucus Regional Print able anywhere else in the marketplace.” PO Box 1211 22 West Pennsylvania Avenue Trenton, NJ 08607-1211 Suite 505 Sovereign Bank Center (RPC) which opened in 2008 and Investor’s Business Daily is published (609) 599-4561 Towson, MD 21204 601 Penn Street completed its Phase II capital expansion Monday through Friday. Daily press Fax (609) 392-6321 (410) 821-4545 Reading, PA 19601 in 2009. runs for the northeast market range www.njea.org Fax (410) 583-1578 (610) 378-6159 Steve Wollmer, Director of www.pcfcorp.com Fax (610) 378-6157 The location in Secaucus and its range from 27,000 to 38,000. That is approxi- Communications Jerry Giordana www.sovereignbank.com of new equipment were key factors in the mately 25 percent of the paper’s total dis- [email protected] [email protected] Edward Shultz [email protected] decision, said Joseph Zavatsky, the IBD’s tribution. New Jersey Hometown Publishing Group of America vice president of production. Headquartered in Los Angeles, Inves- 36 Voorhis Place American Profile, Relish, Spry Strategic Content Imaging Ringwood, NJ 07456 341 Cool Springs Boulevard 374 Starke Road “At Investor’s Business Daily we ex- tor’s Business Daily was founded in 1984 (201) 602-9168 Suite 400 Carlstadt, NJ 07072 pect high quality printing and fast turn- by William O’Neil, author of How To Fax (973) 556-1114 Franklin, TN 37067 (201) 935-3500 around,” he said. “We selected A.F.L. for Make Money In Stocks. www.njhometown.com (615) 468-6000 Fax (201) 935-4431 Philip White, Editor Fax (615) 468-6100 www.sciimage.com its state-of-the-art equipment, outstand- Hugh Weiss, Webmaster www.americanprofile.com Keith Puzio ing quality, great service, process color www.relishmag.com [email protected] Evergreen New Jersey Hospital www.spryliving.com available on every page, and the ability Association Steve Smith Wal-Mart to print our northeast market from one will print 760 Alexander Road, PO Box 1 [email protected] 8 Chicago Street location.” Princeton, NJ 08543 Asbury Park, NJ 07712 (609) 275-4069 The Rand Group (732) 695-0354 Construction Fax (609) 275-4273 6823 Bergenline Avenue Fax (732) 695-0213 www.njha.com Guttenberg, NJ 07093 Steven Restivo Kerry McKean Kelly (201) 869-7555 [email protected] publications [email protected] Fax (201) 861-5609 Daryl Rand W.B. Grimes & Company Construction Equip- New Jersey School Boards [email protected] 276 Springbrook Trail Thank you! ment Guide has selected Association Sparta, NJ 07871 Evergreen Printing Com- 413 West State Street Red Hot Community (973) 729-2973 to these businesses & organizations PO Box 909 Publishing Company Fax (973) 729-2973 pany to print four re- Trenton, NJ 08605-0909 20 Broad Street, Suite R Kent Roeder for sponsoring InPrint. gional newspapers, spe- (609) 278-5202 Red Bank, NJ 07701 [email protected] Fax (609) 695-0413 (732) 933-4959 cialty publications, and a www.njsba.org Fax (732) 936-0415 West Windsor-Plainsboro quarterly magazine with Frank Belluscio www.redhotcompany.com News [email protected] Claudia Ansorge, President 12 Roszel Road, Suite C-205 nationwide coverage on [email protected] Princeton, NJ 08540 construction equipment The New Jersey Women’s News (609) 243-9119 Mid-Atlantic and industry news. 317 Old Farm Road Rider University Fax (609) 243-9020 Glen Gardner, NJ 08826 2083 Lawrenceville Road Richard Rein Published since 1958, (908) 537-6275 Lawrenceville, NJ 08648-3099 [email protected] 609/570-4130 700 Horizon Drive Construction Equipment Fax (908) 537-1167 (609) 896-5192 Cell 609/306-2523 Hamilton, NJ 08691 Eric L. Sjolund Fax (609) 895-5440 White Birch Paper Company Fax 609/570-4075 Guide (CEG) carries in- [email protected] www.rider.edu 23-05 Watkins Avenue [email protected] depth construction in- Dan Higgins Fair Lawn, NJ 07410 David Weinstein Manager, Public & dustry news including NJ.com [email protected] (201) 921-0339 Government Affairs 30 Journal Square Fax (201) 791-4223 new equipment applica- Jersey City, NJ 07306 Rowan University Dick Tabbachino tions, major construction (201) 459-2822 The Whit dicktabbachino@ Fax (201) 418-7686 Student Center whitebirchpaper.com projects, and legislation Barbara Chodos 208 Bruce Hall and affecting the industry. [email protected] 201 Mullica Hill Road 80 Field Point Road, PO Box 3443 With its headquarters Glassboro, NJ 08028 Greenwich, CT 06830 NorthJerseySports.com (856) 256-4359 (203) 661-3344 in Fort Washington, 117 Fort Lee Road, Suite A10 Fax (856) 256-4439 Fax (203) 661-3349 Pa., CEG is a targeted Leonia, NJ 07605 www.rowan.edu Leighton Jordan (201) 944-9695 Carl Hausman leightonjordan@whitebirchpaper. editorial and advertis- Fax (201) 944-0842 [email protected] com Fleet of 24-ft. Trucks & Cargo Vans ing publication tailored www.northjerseysports.com Joseph Paci, Owner Gregg Carbone Rutgers, The State University Withum, Smith & Brown, CPA to geographic regions of [email protected] of New Jersey One Spring Street Warehouse & Offices: the country with a total School of Communication and New Brunswick, NJ 08901 435 East Main Street, Suite 101, Denville, NJ 07834 bi-weekly circulation of PolitickerNJ.com Information (SC&I) (732) 828-1614 Phone: 973-659-3336 x 202 • Fax: 973-659-1166 Poligravity Media, LLC 4 Huntington Street Fax (732) 828-5156 more than 100,000 cop- Email: [email protected] Member 915 Broadway, 9th Floor New Brunswick, NJ 08901 www.withum.com [email protected] NJPA ies. New York, NY 10010 (732) 932-7500, ext. 8013 Bill Hagaman (212) 755-2400 Fax (732) 932-6916 [email protected] Evergreen, located in Fax (212) 753-2521 www.comminfo.rutgers.edu Bellmawr, N.J., outside www.politickernj.com Jorge Reina Shement Wrubel Communications Philadelphia, serves local, Christopher Barnes [email protected] 12-32 River Road, PO Box 1311 [email protected] Fair Lawn, NJ 07410 regional, national and in- Scarinci & Hollenbeck (201) 796-3331 ternational publishers. The Positive Community 1100 Valleybrook Avenue Fax (201) 796-5083 133 Glenridge Avenue Lyndhurst, NJ 07071 Charlie Wrubel Montclair, NJ 07042 (201) 896-4100 [email protected] New Jersey Education Association (973) 233-9200 Fax (201) 896-8660 180 West State Street Tel.: (609) 599-4561 Holes in Fax (973) 233-9201 Thomas Cafferty P.O. Box 1211 Fax: (609) 392-6321 www.thepositivecommunity.com [email protected] your staff? Trenton, NJ 08607-1211 Adrian Council Nomi Lowy Place your Help Wanted ad [email protected] [email protected] in InPrint & on our website Lauren James Media Relations: — njpa.org [email protected] Steve Wollmer Kathy Coulibaly Steve Baker Christy Kanaby To advertise, contact Catherine Langley (609) 406-0600 ext. 17 [email protected] Page 14 • January 2010 • InPrint

Accessing Information: Reporters and editors from NJPA member newspapers listen intently as Tax Impact: Claude Deltieure, editor at North Jersey Media Group, presenters explain how to use municipal budgets, tax rates and the Open Public Records Act to uncover explains how to figure a tax rate — and use it to see if a local mu- information and assess decisions made by local government bodies. nicipality is making a sound fiscal decision. Budget 101 workshop profits 38 journalists By Ron Miskoff whether a municipality has the Paff and Miskoff discussed is what brings denials in many the communities I cover and to Reporters and editors from funds to make a major purchase ways to make OPRA requests cases, he said. challenge myself to work harder around the state learned this — without asking the mayor or more productive. Despite many “Don’t ask for a whole year’s to find the underlying stories.” fall that a tax rate is not a bor- finance officer, who notoriously exceptions, literally millions of personnel records,” Paff said. Another wrote, “Great over- ing thing. In fact, it can be fasci- finesse the figures to prove what- documents are open to the public “Ask for a month’s, or a week’s or view … shows untrained writers nating when it leads to genuine ever they want. and the press. Paff prefers send- a day’s.” The idea is to ascertain how to properly address how lo- news stories. Beyond that, Barry pointed ing emails to making hard-copy that the records are available and cal tax money is spent; brought They also learned some of the out, journalists can use informa- OPRA requests. He gave out the to establish the idea that more me a step closer to creating some nuances in the New Jersey Open tion from fairly easy-to-under- form he uses, which quotes the records would be forthcoming sort of transparency.” Public Records Act (OPRA) and stand spreadsheets to analyze sections of the law that allow when requested in moderation. The event is held each Novem- how canny application of it can budgets. email requests. His form has In unsigned evaluations of the ber, usually a week or two before open up whole areas of informa- “It isn’t especially difficult,” he been vetted by an attorney. day’s program, one participant Thanksgiving. The date for 2010 tion. said, “especially if you learn a He advised attendees not to wrote, “I was incredibly motivat- will be announced in Septem- The 16th Annual Budget 101 few basic tricks.” ask for too much at once. That ed to make a bigger difference in ber. Workshop, held at Rutgers on Nov. 19, drew 38 reporters and editors from NJPA news orga- Obituary nizations. The attendees were treated to sage advice from Claude Deltieure, an editor at Martin O’Shea, journalist, OPRA advocate the North Jersey Media Group; Jan Barry, a former writer and Martin O’Shea, a relentless “his advocacy for open and trans- fort to challenge and set the law. ston, battled cancer for the last editor at The Record; John Paff, a champion of broad public access parent government and his con- O’Shea had worked for several several months. citizen-activist and Libertarian; to government records, died on stant reminder to officials that major newspapers, ending his Thomas Cafferty, general and Ron Miskoff, the associate December 11. the work we are doing belongs to career as deputy metropolitan counsel for the New Jersey Press director of The Journalism Re- The retired newspaperman’s the people we represent.” editor at The New York Times. Association, said, “I’ve never sources Institute at Rutgers. court challenges to government Jennifer Borg said, “It’s a sad While living in West Milford met a more tireless advocate for Participants learned how to secrecy — waged as a private day. Martin fought harder than after retirement in 1991, he ran freedom of information than determine a tax rate, and then citizen — touched communities any single individual for trans- a local news website, WestMil- Martin. He had one agenda, and what to do with it. But they got throughout North Jersey. parency in government and to fordNow, whose biting reports that was to make information much more. Deltieure explained They especially targeted West ensure that all citizens, not just were both praised for their dis- available to the public. I think how knowing the tax rate helps a Milford, his former hometown, lawyers and members of the closures and bitterly condemned it’s a severe blow to people who reporter figure out, for example, where he successfully fought press, could more readily access as partisan. Meanwhile, he found truly believe in freedom of infor- such official interpretations as public records and meetings. his true second calling: that of a mation in New Jersey to see that that police use-of-force reports New Jersey has lost a true patriot relentless pursuer of public ac- he’s passed.” Please send news were shielded by the state’s Open and champion of democracy.” cess to records. O’Shea’s latest victory occurred Public Records Act. O’Shea saw OPRA as an im- Tireless advocate just last month, when a state ap- about your paper to Improving OPRA perfect medicine to cure govern- “He was very proud of his ac- peals court backed a 2008 ruling IN Even in fast-declining health, ment secrecy and interpretations complishments with open public that said police use-of-force re- Print O’Shea, 75, labored to fine-tune by officials as to what the law al- records, but he was a newspa- ports are subject to OPRA and Our readers appreciate the OPRA law. Recently, he was lowed them to keep confidential. perman through and through should be available to the public. knowing about your employees, working with state Sen. Loretta He argued that publicly funded — he had ink in his veins,” said The finding said West Milford staff promotions, Weinberg and Jennifer Borg, actions involving public officials his wife, Carol Ukens O’Shea. must turn over more than two new products, general counsel for North Jersey and employees should be open “He still has several court cases years of documents to O’Shea. community involvement Media Group, on a bill to clarify to public scrutiny. pending against municipalities He died before seeing them. and other interesting projects. some of OPRA’s details. Wein- Tributes aside, O’Shea co-ac- so he hasn’t gone away for them Besides his wife, O’Shea leaves Email to Catherine Langley berg and Borg said they hope the tivist John Paff said what would yet.” behind three daughters and five [email protected] bill will be named after O’Shea. matter more to O’Shea is that O’Shea, who died peacefully grandsons. Weinberg praised O’Shea for someone would take over the ef- in his sleep at home in Hardy- — The Record InPrint • January 2010 • Page 15

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