FALL 2013 PUBLISHED BY HUSQVARNA MOTORCYCLES NA, LLC Motorcycle Journal TC250R AND THE XFACTOR HUSKY FEATURED AT AMA FEST Vintage Motorcycle Days MR. MOTO-CROSS TORSTEN HALLMAN Pioneer of Motocross Speaks Grabbing Gears ........................................................................... 3 Husqvarna Motorcycle Journal Read More ................................................................................4-5 Retrospect: Torsten Hallman ....................................................6-7 Fall 2013 TC250R and the X Factor .........................................................8-9 2014 Husqvarna Motorcyles ................................................10-11 Inside AMA Vintage Motorcycle Days ..................................12-15 Husqvarna Cycle News Timeline ..........................................16-17 Social Media .............................................................................. 18 Husqvarna Dealer Finder ........................................................... 19 Generating a Legacy While most other racers would be taking care of last minute pre-race preparation, Terry Cunningham does what comes naturally to him: taking time to visit with a fan and autograph the man's Husky gas tank. ©2013 HUSQVARNA MOTORCYCLES NA, LLC Photo: Resmarket.com Being the son of Husqvarna racing legend Dick earn a gold medal in the Six Days. Though the Burleson, eight-time AMA Grand National Enduro Penton family has influenced numerous brands Champion, will leave an indelible mark on your and companies within the industry, their roots upbringing. lead back to Husqvarna. “My mom collected pictures, memorabilia… The legacy has passed on in the Smith family, everything in my life up until I was about 14 was as well. On Any Sunday star Malcolm Smith is Husqvarna,” explained Jon-Erik Burleson. “We still another industry icon that was on the ground floor have bookcases of old Cycle News covers. We didn’t of Husky’s U.S. foundation. Did Husqvarna help have anything in our house that didn’t have Husky launch Malcolm’s career, or was it the other way Products, Husky or Husqvarna stamped all over it.” around? You could probably argue either side of The Husky logo has its stamp on so many personalities in our industry, suggests Burleson. “If you look at Mark Blackwell, he came from Husqvarna and the guy has now become iconic to the industry. He’s the chairman of the Motorcycle Industry Council. You can also look at Dave Grabbing Gears Bertram and his very successful chain of accessory stores – Cycle Gear. I remember when he was involved with Generatingby the a theLegacy race team back in the early 80s. Look at Randy Husqvarna North Hawkins and all his success. I remember his ‘rookie year’ in national enduros on Husqvarna. A lot of the America Staff big names and their successes can be traced back that question, but their classic symbiosis is what to Husqvarna.” painted the bigger picture – the beginning of the The fabric of motorcycling, as we know it today, off-road motocross industry. is woven together by the common thread of Smith’s son Alexander didn’t fall far from the tree. Husqvarna, a thread that is now weaving the best A global extreme enduro competitor, Alexander, in motocross and off-road together again. along with his sister Ashley, takes part in running Another family with generations rooted in one of the biggest and most distinguished Husqvarna is the Pentons. John Penton can credit dealerships in the country – Malcolm Smith himself with being a pioneer of Husqvarna in Motorsports in Riverside, California. A new America. The famous tough-as-nails endurance generation of Smiths now works alongside a new racing legend became Eastern distributor for generation of Husqvarna motorcycles, continuing Husqvarna in 1968, and he was well engrained in to weave the fabric of motorcycling. the brand even through the creation of his own Once again, we are at the threshold of a new motorcycle line, Penton Motorcycles, which went chapter for Husqvarna, and we will be springing on to become KTM. forward in the fall with an all-new chapter. It’s John’s son Jack was practically raised on dirt more than the machinery that will take us into the bikes, and followed in his father’s footsteps as next generation of Husky; it’s the generations of being a stalwart in off-road racing and a fixture in bikes, generations of families and generations of the International Six Day Trials. In fact, Jack was many proud owners and racers of Husqvarna that credited with being the youngest rider to ever come together to generate a legacy. RideMore Photo: Resmarket.com 3 READMORE... Husqvarna is pleased to announce that it is Utilizing every available resource, Husqvarna set to make a welcome return to professional will use cutting-edge technology as it begins motocross in 2014. Husqvarna, the pioneer of to re-establish itself as one of the leading motocross, will field two factory-backed teams, manufacturers in motocross. With the direction of one in the premier class (MX1) and one in the the Swedish brand now mapped out, Husqvarna MX2 World Championship. Each team will feature will be represented in both classes of the 2014 two riders. World Motocross Championship with factory teams ICE1 Racing in the MX1 (450) division For Husqvarna, the decision to return to the and Wilvo Nestaan Husqvarna Factory Racing in FIM Motocross World Championship was MX2 (250). an easy one. As one of the world’s oldest motorcycle manufacturers, Husky is a brand “The decision to work with ICE1 Racing steeped in off-road history. Dominating the and the Jacky Martens’ racing team was golden age of motocross in the ‘60s and ‘70s, simple,” confirms Pit Beirer, KTM’s Director of the then Swedish manufacturer launched its Motorsport. “Both are already proven as two iconic reputation. Collecting countless race wins of the most professional and driven outfits in and titles with legendary riders such as Torsten the race paddock. With their input it’s clear Hallman, Rolf Tibblin, Bengt Aberg, Malcolm that Husqvarna will be back racing in a very Smith, Heikki Mikkola, Husqvarna ruled the serious and concerted manner, ensuring future track with some of the earliest purpose-built champions will be added to the list of greats like From left to right: Jacky Martens, Pit Beirer, Oliver Goehring and Antti Pyrhonen motocross bikes. Hallman, Smith and Mikkola.” MX GP RACING FOR HUSKY IN 2014 AMA Motorcycle Husqvarna: The Transition Rolls On Hall Of Fame to While Husky parts, gear and accessories distribution will be handled in The Amherst crew celebrates Ohio (alongside that of KTM’s), the future management headquarters Honor Husky Legends the successful integration of will be in Murrieta, California, fittingly located on the corner of Husqvarna's parts distribution into their Ohio facility. Technology and Innovation! “We’re looking forward to inviting industry and media to the new headquarters once we’re settled in,” said Husqvarna Aftersales and Racing Manager, Andy Jefferson. In addition to Lanza and Jefferson, Husqvarna is proud to officially welcome more Husqvarna Motorcycles North America team members, most of who transitioned over from previous Husky ownership. Andy Jefferson – Aftersales and Racing Manager Jamie Lanza – Aftersales and Parts Coordinator Jon Foster – North American Sales Administrator Charles Jirsa – National Technical Specialist/Warranty Administrator usqvarna’s progressive transition under new ownership by Pierer Jason Dahners – Dealer Development Specialist Industry continues to press forward, and as of August 2013, the H Rod Overstreet – Dealer Development Specialist groundwork has been laid for a new foundation of Husqvarna’s North We’re getting dressed to the nines and American presence. Former HMNA employees Jenna Parker and Sharon Richards have heading to the Green Valley Resort and also been integrated into the KTM North America team while still also Casino in Las Vegas, Nevada this October Husqvarna is a living, functioning brand. Moving the infrastructure 18 for the 2013 AMA Motorcycle Hall of working on Husqvarna business. while maintaining business operations is a very involved process, but Fame Induction Ceremony! Husqvarna will development thus far has been steady and encouraging. As of this “Jamie, Charles, Jon, Jason and Rod are all familiar faces of Husqvarna, be sponsoring the Legends presentations and we’re proud to have officially brought them aboard under new of Torsten Hallman and Mark Blackwell – summer, all parts distribution has been successfully transitioned, two very honorable icons of Husqvarna’s management,” Jefferson said. “They are all excellent ambassadors for several staff members have been brought aboard, and Husqvarna rich American history. Motorcycles North America has secured a location for its future new the brand, and passionate about motorcycles. They are a great start “Everyone of us at Husqvarna Motorcycles is to laying the foundation of a new management team at Husqvarna.” headquarters. fortunate for the opportunity to pay tribute Husqvarna’s North American parts distribution has been successfully Resmarket, Inc. out of Encinitas, California will be continuing its to Torsten Hallman and Mark Blackwell,” duties as Advertising, Marketing, PR and Events agency of record for commented Husqvarna’s Andy Jefferson. transferred to Amherst, Ohio. Husqvarna’s Aftersales and Parts “The impact of their contributions remains Husqvarna Motorcycles North America. Coordinator Jamie Lanza talked about the recent relocation. significant,