Sky News is now making headlines itself with Sky Sky News viewing profiles News Active, the world’s first interactive television By age 16-34 22% news service. Part of a broader mission to keep 35-54 45% customers better informed about the events that 55+ 33% Source: TNS/BARB – all adults SKY NEWS touch their lives.

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The channel achieved notable success In June 2000, Sky News launched Sky in its coverage of international stories News Active, the world’s first digital including the civil war in East Timor, the interactive television news service. It allows Turkish earthquakes and the catastrophic viewers to select the news they want floods in Mozambique. when they want it by switching between real-time programming, interactive news and text services to get the information most relevant to them. Sky News Active sky.com/news Viewers can select: WATCH – allowing them Bringing up-to-the-minute information, attracting to instantly call up a selection of video news; an ever-increasing customer base. READ – text based reports providing further background on the stories.

Sky News has continued to out- finish and included world exclusive News 24, has improved substantially Copy hangs here perform its competitors both in video of the escape of passengers since it began and is now receiving journalism and popularity. from the train’s burning wreckage. more resources from the Corporation. ITN has announced that it will start The Royal Television Society’s The channel achieved notable a 24-hour news service in summer News Event award for its reporting success in its coverage of 2000. More specialist news and of the Kosovo conflict was an international stories including the information channels are appearing acknowledgement that Sky News civil war in East Timor, the Turkish on digital satellite all the time. now sets the standard for continuous earthquakes and the catastrophic news coverage in the UK and Europe. floods in Mozambique. As well as the Despite the growing pressures, The citation praised Sky News’ Royal Television Society award, Sky Sky News has maintained its status “unsurpassed live coverage… News was the runner-up in the BAFTA as the market leader, attracting an enterprise, flair and a tremendous news and current affairs category, audience share almost four times sense of organisation” and said that and a finalist in both the International greater than that of our nearest the channel “provided a lesson to Emmy Awards and the New York competitor, BBC News 24, in other broadcasters into how to cover Festival awards. Sky News also won multi-channel homes. Sky News a breaking story.” praise from viewers around the world at Ten remains the most popular for its extended coverage of the programme on the channel. That standard is achieved with Pope’s visit to the Holy Land. considerably fewer resources than its competitors. Sky News’ coverage Launch of Sky News Active of the millennium, for example, was Sky News has expanded its new widely acclaimed and cost a fraction media activities during the year. of the BBC equivalent. One Sky News Its on-line news service on reporter, Jeremy Thompson, even sky.com/news attracts ever- managed to see in the new increasing numbers of users and year twice, once in New Zealand now offers streamed audio and and then, by flying east across the video feeds. In June 2000, Sky Pacific, in Hawaii – a unique piece News launched Sky News Active, of live broadcasting. The millennium the world’s first interactive television coverage also demonstrated Sky news service. This allows viewers to News’ superiority in the use of select the style and content of their virtual reality studios. news requirement at any time by switching between real-time Covering the major stories programming, interactive news and Sky News proved, once again, text services to get the information that it has no equal when it comes most relevant to them. to responding to major stories. Its coverage of the Paddington rail Sky News operates in an intensely disaster led the way from start to competitive world. Its main rival, BBC

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1 Award-winning 2 3 Sky News 5 6 Sky News has continued to out-perform 1. Receiving the RTS News Event award competitors, winning various awards during 2. Mozambique flooding the year including the Royal Television Society’s 3. Live millennium coverage News Event award for the reporting of the 4. Sky News Active Kosovo conflict. 5,6. Paddington rail disaster

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